Brand & Banter
Brand & Banter explores the creative and strategic work behind successful branding. Hosted by branding and marketing expert Amanda Shuman, the show goes beyond polished pitch decks and headlines to examine how bold ideas become brilliant execution. Each episode offers an inside look at the conversations and decisions that shape today's biggest branding wins.
Episodes
From 3 Sales to 500: What Actually Changed in Noemie Jouas' Launch Strategy
Imagine spending months creating something you truly believe in, and launch day ends with three sales. That's exactly where Noemie Jouas found herself after spending four months designing her first sewing pattern. One sale came from her dad. Another came from a mentor. For many creators, that would have felt like proof the product wasn't good enough. Instead, Noemie treated it as the beginning of
The Question Most Founders Can't Answer (And It's Why You're Not Getting PR)
Founders spend a lot of time chasing visibility. KJ Blattenbauer, founder of Hearsay PR and author of the book Pitchworthy, starts somewhere much more uncomfortable: deciding what you want to be known for. After nearly three decades in public relations, KJ has seen talented founders obsess over Forbes features, dream about going viral, and hope one big media hit will finally change everything. But
Comma Club #1: why you should re-message, not rebuild
Welcome back to the BONUS episodes of Brand & Banter! We recently launched The Comma Club, which is a free weekly newsletter. Sign up here → https://carrylovedesigns.myflodesk.com/comma
How a LinkedIn Post Landed Jessica Berger a $1M Check
How a LinkedIn Post Landed Jessica Berger a $1M Check Posting consistently can feel like shouting into the void. Until one day, the right person is listening. For Jessica Berger, founder and CEO of Bundle x Joy, that person turned out to be an investor. After years of documenting her journey on LinkedIn, one post reignited a conversation that eventually led to a seven-figure investment and helped
Selling Out a Retreat in Minutes: Niching Down to Build Demand
Most founders think growth comes from reaching more people. Amanda Reid built a sold-out retreat by doing the exact opposite. Instead of creating an experience for everyone, she created one deeply tailored to a very specific type of creative entrepreneur. The result? A luxury calligrapher retreat that sold out in just three minutes. Amanda is a modern calligrapher, live event engraver, and founder
How to Recognize When Tweaking Your Marketing is No Longer Enough
What happens when your marketing stops working, but nothing about your business has actually changed? For Tayler Cusick Hollman, founder of Enji, that moment showed up when things started to slow down. After steady growth, the numbers just weren't hitting the same way they used to. Fewer people were starting trials, results required more effort, and the small tweaks that used to make a difference
The Brand Partnership Myths Keeping You Invisible
Why are some creators landing brand partnerships again and again, while others feel like they are doing everything right and still getting overlooked? For Kahlea Wade, founder of Alora Society, the answer has very little to do with follower count, pitching more, or calling yourself an influencer. After working behind the scenes managing brand partnerships from pitch to payment, Kahlea has a clear
Buying a Business: The Real Acquisition Playbook (Wildcatter Ranch Case Study)
What happens when you buy a business… and on the very first day, you are already paying for problems you did not expect? For Dr. Kalli Doubleday, that moment came almost immediately after acquiring Wildcatter Ranch. The deal was done, the keys were handed over, and within hours, ownership stopped feeling theoretical and became very real as things started to fall apart. In this episode, we get int
What Actually Signals 'High-End' to Clients (and What Doesn't) with Cassie LaMere
Why do some brands feel instantly high-end… while others never quite get there? For Cassie LaMere, founder of Cassie LaMere Events, that difference comes down to details most people overlook. After spending over two decades working inside luxury fashion, hospitality, and high-end event production, she has seen firsthand what actually shapes a client's perception and what quietly signals the opposi
How Authentic Community Leadership Becomes Your Competitive Advantage
What if the real reason people trust your brand has nothing to do with your marketing? For Tori Clark, founder of Spa Luxe, community involvement wasn't a business strategy. It was personal. It started with a childhood shaped by the people who showed up. Raised by a single dad, she grew up surrounded by a community that stepped in, supported her family, and helped guide her path. Years later, when
What This Salon Learned After Spending $150,000 on Marketing Last Year
How does a business go from chaotic cash flow to spending six figures on marketing? For Chelle Neff, owner of Urban Betty Salon, it started with eight years of barely surviving, hoping payroll would clear, and realizing that hustle alone was not a strategy. In this episode, we get into how Chelle transformed Urban Betty from booth rental chaos into a three-location, experience-led brand doing $6
Season 2: Why We Pressed Pause (And Why We're Back)
After an abrupt end to Season One, I wasn't sure this podcast would come back. It's been almost a year since our last episode aired, and to be honest, I put off recording this opener for a while because I wasn't sure how I wanted to frame this next season. Season 1 didn't end with a big announcement. It ended because something inside the business shifted, and I had to choose where my energy went.
Marketing Brief #10: How I Booked Two Speaking Gigs Without Pitching, Posting, or Paying
In this bonus episode, I spill how a single, no-agenda coffee chat landed me two speaking gigs with no funnel, no fancy pitch, just showing up as myself. If you need a reminder that the best opportunities don't come from your inbox, but from being in the right room and making genuine connections, this one's for you. Want more behind-the-scenes, high-impact marketing moves? Join my insider email li
How to Get Seen, Shared, and Sold Without a Marketing Budget
What do you do when you're launching a product in a saturated category with no budget, no team, and zero brand recognition? You get scrappy—and that's exactly what Michael Franco is doing with Carne Shabu, a new Mexican-style beef jerky brand out of Austin, TX. In this episode, Michael shares how he's building buzz with content-first marketing, behind-the-scenes storytelling, and saying yes to eve
How Motorcar Parts of America Boosted Their Stock from $2 to $38 Through Strategic Rebranding
What does a $2 stock price, a brand crisis, and the auto parts industry have to do with brilliant branding? Everything. In this episode of Brand & Banter, Jamie Schwartzman, founder of Flux Branding, unpacks how a rebrand of Motorcar Parts of America (MPA) took them from rock bottom to a $38/share comeback. We go beyond logos and color palettes to talk about the strategy behind brand perception, t
Marketing Brief #9: Taco Bell's "Keynote" + Creator Car Washes
In this week's bite-sized bonus episode, we're breaking down a fast food launch that looked a lot like an Apple event—and racked up tens of millions of views in the process. Plus, what brands like Will Smith (yes, the actor) are doing with creators that you need to steal. If you're looking for smarter ways to launch, partner, and create buzz without a mega budget, this one's for you. 📅 Want our te
How Casaléna Turned a Dining Room Into a Story-Driven Brand Through Strategic World-Building
In this episode, Chloe Makhani of Casaléna dishes out how she transformed a space into an immersive, character-driven experience that guests want to return to again and again. We talk about experiential hospitality, evolving your marketing with your brand, and why storytelling isn't just a vibe—it's a revenue driver. From streetwear-level fandom to lavender cocktails and personalized postcards, Ch
How Fat Miilk Built a Coffee Brand That's More Than Just a Drink with Lan Ho
What does it take to build a brand that people don't just buy into but rep like a lifestyle? Lan Ho, founder of Fat Miilk, joins Brand & Banter to break down exactly how she turned a coffee startup into a cultural movement. From guerrilla marketing and pop-ups to launching a rebrand that changed everything, Lan shares the lessons (and hard truths) of scaling a business while staying true to your r
Marketing Brief #8: The Diet Coke Comeback
Today, we're talking about Diet Coke's comeback—how the once-iconic brand is shaking off outdated perceptions, doubling down on marketing dollars, and making waves with a fresh campaign. And of course, I'll share some takeaways for brands of all sizes, including what you can steal from their strategy. Pick Your Poison: ☠️ DM your thoughts @theamandashuman ☠️ Subscribe to get notified when new ep
How to Turn One Revenue Stream Into Three and Maximize Your Profit with Ellen Yin
In this episode of Brand & Banter, I sit down with Ellen Yin, founder of Cubicle to CEO, to talk about the art of revenue stacking—aka, how to get paid multiple times for the same work. She shares her strategy for turning one revenue stream into three, why licensing your expertise is an untapped goldmine, and how she's leveraged brand partnerships to build a media empire. If you've ever felt stuck
Marketing Brief #7: Nike Partners with SKIMS
In this episode of The Marketing Brief, we're breaking down why Nike tapped SKIMS, what this says about shifting consumer behaviors. From stock market reactions to the rise of performance-meets-lifestyle branding, this isn't just about selling more leggings—it's about redefining the entire athleisure space. Join the conversation on Instagram (@theamandashuman) and let me know your take! Ready to l
How Mid-Day Squares Sold 55,000 Bars in Six Days at Costco
What do you do when one of the biggest chocolate companies in the world sends you a cease and desist? If you're Mid-Day Squares, you don't just fight back—you drop a diss track. In this episode, co-founder Nick Saltarelli takes us behind the scenes of Mid-Day Squares' radically transparent, no-BS approach to building a cult-favorite brand in a category dominated by legacy giants. From breaking Cos
Influencer Marketing for Bars & Restaurants with Moya McIntyre: How Influencers Drove 287 Customers on Opening Day
What if you could pack your grand opening with nearly 300 customers—without spending a dime on ads? Moya McIntyre, owner of Stargazer and Springdale Station, did exactly that. In this episode of Brand & Banter, Moya pulls back the curtain on how influencer marketing fueled Stargazer's launch, making it one of the hottest new spots in Austin. No big ad budgets, no gimmicks—just a smart, strategic a
Marketing Brief #6: Poppi's Vending Machines & Duolingo's Death
This week's Marketing Brief is a spicy one. Two brands stole the spotlight—one for all the wrong reasons, and one for doing absolutely nothing (on purpose). Poppi's influencer vending machine stunt sent the internet into a full meltdown. Were the flashy $25K vending machines a brilliant marketing move, or did they scream tone-deaf excess? We're breaking down both sides of the debate—and how Olipop
Inside Last Crumb: The Cookie Brand That Sells Out in 30 Seconds with Raphael Farasat
What if a cookie could be as exclusive as a Birkin bag? That's exactly what Last Crumb has done—turning baked goods into a coveted luxury experience that sells out in minutes. In this episode, we sit down with Raphael Farasat, founder of Truffl and the branding genius behind Last Crumb, to break down: How they built a $140-a-box cookie brand that people fight to get their hands on. The psychology
Marketing Brief #5: Super Bowl 2025 Ads
The Super Bowl isn't just about football—it's the biggest night for brand storytelling. In this Marketing Brief, I'm breaking down the standout ads of 2025. From Coors Light's Slow Monday sloth to Liquid Death's Safe for Work genius, these brands went all in. Some made us laugh (Bud Light's backyard bash), some made us cry (Dove's These Legs), and others had us questioning our bathroom break strat
Marketing Brief #4: Soup, Speed & Strategy
Some brand moves make you stop and think, "Genius." Others? Not so much. In this week's Marketing Brief, we're looking at two brands making big plays—one that had everyone talking (and selling out) in record time, and another that proves not all partnerships are created equal. Hit play for a quick breakdown of what worked, what flopped, and what marketers can take away from it all. Soup Drops The
Marketing Brief #3: The Hottest Brands of 2024—Who Made the List
Who were the it brands of 2024? Some you'd expect—others might surprise you. In this bonus episode of Brand & Banter, we're looking at Ad Age's hottest brands list and breaking down why they dominated. From major comebacks to viral moments, these brands made waves—so what can we learn from them? Hit play to find out which brands topped the list, the marketing moves that got them there, and what it
How to Build a Sales Team that Scales with Jessica Marx
Tired of being the only one selling in your business? Wondering how to build a sales team that doesn't just survive but scales with you? Enter Jessica Marx—a Forbes-recognized business advisor and sales powerhouse. In this episode, Jessica breaks down exactly what it takes to build and train a small (but mighty) sales team that grows your revenue while giving you back your time. From finding the r
Marketing Brief #2: Generation Beta
In this week's Brand & Banter bonus episode, we're diving into three marketing stories you need to know. From a clever commercial redefining generational storytelling, to a beer brand chilling its way into beauty trends, and a household name marking 100 years with a bold refresh—this episode is packed with inspiration for marketers ready to think outside the box. Curious? Hit play and let's banter
"Can I Have $9?": Inside Liz Wilcox's Membership Model
"Can I have $9?" That single question launched Liz Wilcox's boldest move yet: a low-cost email marketing membership that now boasts 4,000+ members and a cult-like following. In this episode, Liz joins Amanda to spill all the details—how she built a thriving community at a price point that breaks every "charge your worth" rule and why her strategy works. From her audacious launch email to the marke
Marketing Brief #1: Case of the Mondays
Introducing our new Brand & Banter bonus series—where we skip the fluff and talk about genius marketing campaigns from the week. In this kickoff bonus, we're breaking down three campaigns that stopped us in our tracks: Avocados From Mexico's AI-fueled guac brilliance, Coors Light turning Monday fails into marketing wins, and Severance bringing corporate weirdness to Grand Central. Big brands, bold
How She Doubled Her Revenue While Working Less Events with Tara Melvin
Ready to ditch burnout and scale smarter? Tara Melvin, an event industry legend with 20+ years of experience, spills her secrets on doubling revenue with fewer events. We're talking mission-driven corporate gigs, the power of certifications, and networking like a boss. Thinking about pivoting to corporate in 2025? This episode is your blueprint. Signature Concepts – View Website The Signature CE
The Story Behind CLD's Rebrand
What happens when a marketing agency rebrands itself? Amanda takes you behind the scenes of CLD's evolution, sharing the why, how, highs, and lessons learned from their 6-month transformation. From poolside 'aha' moments to strategic pivots, uncover the moves, risks, and creativity that went into building the next chapter of this million-dollar brand. It's meta, and it's worth the ride. IG: @theam
How Jaime Manning Built a Luxury Brand from Scratch
I sat down with Jaime, the self-taught cake decorator and entrepreneur behind Love & Flour Bakery, to dive into her journey of rebranding and elevating her business. From cashing out her 401k at 22 to create her dream bakery, to navigating the challenges of COVID and emerging stronger, Jamie's story is nothing short of inspiring. We chat about the transformation she experienced through rebranding,
Building a Brand using Identity Marketing with Veronica Romney
We're diving deep into the world of identity marketing with the fiery and brilliant Veronica Romney. If you've ever wondered how brands like Harley Davidson inspire such intense loyalty that people tattoo their logo on their bodies, or how Taylor Swift created the phenomenon of "Swifties," you're in for a treat. Veronica breaks down the difference between brand identity and identity marketing, exp
24 Boxes Your Homepage Needs to Check if You Want More Inquiries
We're diving into a topic that many luxury service providers often overlook: SEO. You might think your high-end brand doesn't need Google to get noticed, but think again! I'll reveal why SEO matters for luxury brands and how it can elevate your business to new heights. We'll explore the changing landscape of how high-net-worth individuals, especially younger generations, are using search engines t
Using SEO for Brand Awareness and Higher Rates in a Luxury Market
You might think, "My high-end brand doesn't need Google to get noticed." Well, think again! Whether you're a luxury wedding photographer, an upscale real estate agent, or a boutique planner, today's episode is going to change the way you view SEO. I have a free guide you can grab at carrylovedesigns.com/blog-toolkit. It's loaded with video tutorials that will be a great next step after listening t
Behind the Scenes: My Schedule and Routines
I often hear, "I don't know how you do it." And, today I'm peeling back the curtain to show you exactly how I manage my time and stay on top of everything from content planning to daily tasks. We'll start by zooming out and looking at my monthly routines, then we'll bring it in closer to my weekly schedule, and finally, we'll get into the nitty-gritty of my daily habits. Peek at the resources: S
An Empath's Guide to Surviving the Wedding & Events Industry with Leah Weinberg
Ever felt deeply connected to your clients' emotions or wondered if you might be an empath in the wedding industry? You're not alone. In this episode, I chat with Leah Weinberg, co-founder of Odenberg Law, former wedding planner, and author of The Wedding Roller Coaster. We dive into her unique journey and share invaluable tips for thriving as a highly sensitive person in a high-stakes environ
State of the business, launch debrief, and Q2 plans (hint: I have none)
It's me—unedited. I'm calling this my 'shower thoughts' episode. I don't have a plan or agenda; I'm just giving you a peek behind the scenes before I head to my first five-figure mastermind event in Tennessee. Please leave a review if this episode was even remotely helpful/entertaining, or leave a 1-star review if it sucked. // RESOURCES: ✅ FREE Brand + Marketing Resources → https://carryloved
Bold Boundaries for Wedding Pros with Amber Anderson
In this episode, Amber Anderson of Refine and I discuss creating and, more importantly, sticking to boundaries as entrepreneurs. Tune in to hear how to handle bad reviews, scope creep, building value, and teaching your clients how your process works. We'll also cover how enforcing boundaries can make your clients respect you. From Amber: 🎁 80 Expectations to Communicate with Clients document (us
Booking More, Selling Less With Margaux Fraise: Client Case Study
Today I'm joined by Margaux Fraise of Harmony Creative Studio. (Her name might sound familiar because she's also the host of the Wedding Summit Series.) She's launched from our Signature Experience in 2023, and she's sharing how she's booking wedding planning clients without even getting on a sales call with them. If Margaux's story inspires you, then I've got great news! The Signature Experience
How to Find Your Ideal Client: Matthew Mitchell Case Study
Tired of booking cheap clients? Join me for round 3 of our Find Your First Class Ideal Client challenge, then listen to how Matthew Mitchell of Mitchell Event Planning ditched Wedding Wire and got 40+ leads from his website within 120 days of launching. Reserve Your Free Seat
How to Build a Brand That's More Than a Pretty
In this episode, we're diving deep into the world of branding, moving beyond the surface level of "pretty" to uncover the key elements that truly resonate with your audience. How to Build a Brand That's More Than a Pretty (more than your logo). LINKS Learn how to find your ideal client in the free challenge Send me a DM on Instagram
6 Touchpoints to a Better Client Experience
From simplifying consultations to empowering clients in the planning journey, we're talking about the client's experience today. Learn how to navigate high-stakes scenarios, infuse joy into wedding planning, and create unforgettable client experiences in this off-the-cuff episode. LINKS 🔗 Get on the Challenge Waitlist DM me on Instagram
Using Your Personal Brand to Leverage a Business Brand with Jo & Lyndon
In this episode, Jo & Lyndon are joining me to talk about the relationship between personal and business brands. Join us as we uncover the transformative potential of leveraging your personal brand to move your business forward. We'll explore practical and actionable strategies. Whether you're a seasoned entrepreneur or just starting out, this episode offers a roadmap to authentically
Unpacking the Wedding Pro CEO Summit with Brandee Gaar
I'm chatting with Brandee Gaar this week on all things Wedding Pro CEO Summit. I'll learn why Brandee started this conference, its unique approach to education and networking, and its real impact on attendees' businesses. If you're curious about what makes this summit stand out and want to hear some inspiring success stories from past attendees, then you definitely need to tune in! Get ready to di
Sales, Marketing, or Branding: Which do you need to focus on?
Today, we're diving headfirst into the world of sales, marketing, and branding. Ever wonder what sets a successful wedding pro apart? Spoiler alert: it's all about mastering the perfect balance between making sales, crafting killer marketing strategies, and building a brand that speaks directly to the hearts of your dream clients. I'm peeling back the curtain on how not just to become a choice for
The One Thing Missing in Your Marketing
I'll be sharing why THIS is crucial for building trust, establishing relationships, and driving inquiries and bookings. Drawing on my experience as the CEO of a successful marketing agency, I'll also share real-life examples of how this has helped our clients book more clients. If you're ready to elevate your marketing and grow your business, then this episode is for you. ⭐️ Leave a 5-Star Revie
Leveling Up Your First Impression with Renee Dalo
We have the incredible Renee Dalo, founder of Moxie Bright Events and the only certified life coach in the wedding industry, on the show! We're chatting about how creating powerful first impressions goes beyond just looks. This is particularly pivotal for those targeting luxury clients. She explains how our presentation can significantly impact our business and client relationships. This episode i
Popular Branding Myths Explained
Popular branding myths may be holding your business back. Whether you're considering a rebrand or just want to strengthen your brand, we're diving into how branding affects sales, the necessity of strategic rebranding, and the misconceptions surrounding DIY branding. I'm breaking down branding myths like an episode of Myth Busters. Work with Carrylove Designs Connect on Instagram ⭐️ If this pod
My Marketing Strategy for 2024
We're getting personal on the podcast today! In this episode, I'm recapping my 2023 marketing strategies and giving a sneak peek into our 2024 plans for CLD. Your support and engagement mean the world to me, and I'm committed to bringing you more valuable content through the Elevate to Impact podcast this year. Your reviews and sharing of the podcast have a tremendous impact, and I'm grateful for
Demystifying Pinterest for Wedding Pros with Julianne Smith
Ever wondered how to make Pinterest your secret weapon in the wedding industry? This episode is your golden ticket! We're joined by Julianne Smith, the mind behind the Garter Girl and a digital media strategist who's transformed Pinterest from an 'idea board' to a tool for wedding pros. Julianne shares her journey from political communications to revolutionizing Pinterest use. Listen to our conver
What Couples Want and What Vendors Need to Offer with Bianca Trevino
Join us as we chat with Bianca Trevino, a successful wedding planner from Austin, Texas, and a business coach for wedding professionals. Bianca shares her journey from surpassing six figures in revenue within just two years to helping others achieve similar success. We dive into the essentials of marketing a wedding business, leveraging social media, and building robust vendor relationships. Bianc
Finding Your Voice in a Crowded Industry through Wedding Publicity with Meghan Ely
This episode is a goldmine for wedding professionals aiming to elevate their brands. Meghan Ely is not only a visionary in wedding PR, but also a respected speaker, writer, and educator with The Knot and Wedding Wire. Drawing upon her 15 years of experience, Meghan demystifies wedding publicity, elaborating on how it's not just about voicing your excellence, but also about gaining social proof th
Elevating Client Experiences Using Systems with Julie Fried
Julie Fried, with her innate understanding of the wedding industry, sheds light on customizing workflows, managing operations, and enhancing client experiences. Learn about onboarding, ongoing client engagement, and impactful offboarding. Julie's approach isn't just about systems; it's about building relationships and enhancing the client experience in ways that significantly benefit your business
The Signature Experience: A Case Study with Kelli of Design to Flourish
I'm talking with Kelli from Design to Flourish about her rebranding process. She's sharing her experience and how her life and business have transformed a year after rebranding. You'll hear: • When she knew it was time to rebrand • What she liked about the experience • What was the most transformational part of the process • The domino effect she quickly experienced • Her increase in pricing (numb
The Journey from Potential Client to Conversion
In this episode, we're diving into the intricate process of navigating the ideal client journey, from the initial prospecting stage all the way to the ultimate conversion. Tune in to this episode as we navigate the path from potential client to conversion, and equip yourself with the strategies to not only attract your ideal clients, but get more referrals. Join the free Ideal Client Challenge →
Why Identifying Your Ideal Client is the Key to Wedding Business Success
I have a saying: "You don't need more clients, you need more *ideal* clients." That's our mantra for today's episode. Ever had couples up their budget by thousands just to work with you? That's the power of attracting ideal clients. And it's not just about cash flow—think less stress, more expertise, and a tribe of loyal fans. In this episode, I'm uncovering why finding your ideal client is the ke
3 Ways to Stand Out in a Crowded Market
Tired of blending in? The wedding market is competitive. Cookie-cutter brands just won't cut it. In this episode, I'm uncovering three ways you can stand out from the crowd within your marketing. Join me as we unravel the challenges of navigating a bustling marketplace. By the end of the episode, you'll have tools you can use to emerge and stand out from your competition.
Not Booking Leads? Here's why.
In a market where bookings are more challenging to close, it's essential for wedding professionals to adapt their strategies and stand out from the competition. In this episode, we dive into why lead bookings may decline and explore actionable solutions to reverse the trend. Join me as I give actionable strategies to help you attract more ideal clients and increase your booking rate. Free Challeng
Subtle Marketing Shifts to Book More Couples
In this episode, we talk about new strategies wedding professionals can implement to attract and book Gen Z couples. These are easy, actionable strategies you can try using today. As the market undergoes a significant shift from millennial to Gen Z clientele, it's crucial to adapt your marketing approach to cater to their unique preferences and expectations. Join us as we explore practical and ac
WTF, Gen Z!? with Adrienna McDermott of Ava & the Bee
Tune into this episode to learn everything you need to know about marketing to Gen Z wedding couples. I am so excited to welcome Adrienna from Ava & the Bee onto the podcast. We have connected over the last few years, talking about marketing on Instagram. And then, we finally got the chance to meet in real life at the Wedding Pro CEO Summit in June. Ava & the Bee – Visit Website Connect with Adr
State of the Wedding Industry: How it's Changing
It's been a long time coming, but it's finally here…there is a change in the tides regarding marketing—the largest I've seen since working in the field for over a decade. Tune in to this episode as I clearly explain how the wedding industry is rapidly changing and how you can pivot. 'What is the Internet?' Clip – Watch here DM me on Instagram – Do it Not Sponsored by Carrylove Designs
Need a new website? These are all your options
It's not news to you that you need a website. But still, so many wedding pros are relying on social media for leads. Your website should be your best salesperson. In this episode, I'm laying out why your website needs to be your most powerful marketing tool and your options for every stage of business. Take the Quiz – Click Here Hire Carrylove Designs – Apply Here
Get Your Time Back with a Better Marketing Strategy with Joy Michelle
Marketing your business can feel like a never-ending cycle of needing to do more—show up more, be on more platforms, and create more content. In today's episode, I'm joined by Joy Michelle as I share my secrets and tips for having more impactful marketing without adding more to your to-do list. This episode originally aired on Joy's podcast Called to Both.
How to Confidently Raise Your Prices
Hot take → Every person CAN raise their prices if they take a strategic approach. Are you ready to unlock the secrets to confidently raise your prices and take your business to new heights? Today, we're diving into the art of pricing, tailored specifically for the luxury wedding industry. Get ready to redefine your value and attract your dream clients! Links from the episode: Sabrah Shoes Create y
Empowering All Wedding Vendors with Katherine Hunter: How to Collaborate for Greater Impact
I'm joined by Katherine Hunter, a humanist celebrant and professional wedding officiant, as we discuss the importance of wedding vendors supporting and uplifting each other in the industry. While much of the education in the wedding community is geared towards planners and photographers, we are going to shed light on what I lovingly have dubbed the "forgotten ones" (vendors like officiants who oft
Revealing 3 Investments I'm Making Into My Business Right Now
Are you ready to level up your luxury wedding business? I'm thrilled to share with you the three strategic investments I'm making right now that are propelling my business forward. And guess what? These strategies can work for your business too! Get ready to discover actionable insights, practical tips, and real-life success stories that will leave you inspired and motivated to take the next leap
How to Boost Your Business with a Powerful Blogging Strategy
Don't know how or where to start when it comes to blogging? Let's change that! According to a study by HubSpot, companies that blog have 55% more visitors to their website. In this episode, we cover different parts of their buying journey, how to find good keywords, and how to show up in more search results. By the end, you will be able to create at least one monthly blog post that gets found in m
Elevating Your Portfolio: Tips on Adding Luxury Elements to Your Portfolio with Carrie Moe
How do you break into the luxury market? Carrie shares her insights on breaking into the luxury market, producing high-quality images, and up-leveling your portfolio to book more luxury weddings. She also talks about helping creative entrepreneurs build authentic brands that can serve and create beauty in a perfectly imperfect world. Carrie's bi-coastal 13 years of experience in business and signa
5 Ways to Drive More Visitors to Your Website
You could have the most amazing website in the world, but if no one visits the website, then it's pointless. Paul Cookson said, "A website without SEO is like a car with no gas." If you've looked at your Google Analytics & your website traffic isn't where you want it to be, or you're interested in getting more visitors to your website each week, then this episode is for you. Get your Ticket to t
The Website Audit: Evaluating Your Site for Maximum Impact
Your website is your most important marketing tool. It should be your best salesperson, working 24/7 to drive leads to your business regardless of your price point or market. But what makes a good website & how do you know you're ready for a new one? I will answer both of those questions in today's episode, plus tips on getting people to take action on your website. Grab the guide from today's e
Simple Time Management Hacks You'll Wish You Knew Sooner
Before you head into a busy (busier) season, I wanted to equip you with a few simple time management hacks I use every week. Press play and learn how to regain a little bit of sanity while making all your friends impressed by how you keep juggling everything. Carrylove Designs: www.carrylovedesigns.com Connect on IG: https://instagram.com/carrylovedesigns
Behind the Scenes of our High-Ticket Service Launch: An Inside Perspective
In this episode, I'm pulling back the curtain and taking you behind the scenes of our high-ticket service launch. I've never shared this much about our launch process before, and I'm excited to give you an inside look at what went into creating and launching the Find Your First Class Ideal Client challenge. We'll share our initial goals, what we did, and what went well (and not so well) along the
Wedding Industry Copycats: How to Protect Your Business with Elisabeth Pickle
Copycats are in full force. It's necessary to protect yourself & your business or be prepared to lose it all. Elisabeth will walk us through protecting our service-based business from copycats, so you don't lose the legacy you've worked hard to build. Elisabeth is a legacy and brand protection attorney in Scottsdale, Arizona. She founded Mindful Counsel, a modern-day estate planning firm that
Marketing Strategies To Get You Ahead of the Competition This Year
The wedding industry is an echo chamber. Ideas quickly catch up like fire, and everyone is doing the same thing before you know it. This can work for your benefit. I'm sharing with you today a few marketing strategies to help you get ahead of the curve or stay ahead of the curve. Connect with Amanda: Web: carrylovedesigns.com IG: @carrylovedesigns Strategy Sessions: Learn More Find Your First Clas
4 Ingredients of an Unforgettable Brand
In this episode, I will break down the 4 major components of a brand strategy, why each one is important, and how to get started creating yours. By the end, you'll be equipped with an overview of each of these keystone elements. Sign up for the free, 3-day challenge at: www.carrylovedesigns.com/client
My Marketing Strategy for 2023
The new year is a great time to take inventory of what you want to achieve in the next 12 months. I have a quiz you can take to understand what stage you are in and what next steps you should take to hit the next level. Head over to the quiz to take it now. Studies have shown that marketing teams that document their strategy are over 300% more likely to succeed than those that do not. So this year
