At Large with Scott Norton
At Large with Scott Norton features conversations between Scott Norton, the entrepreneur behind Sir Kensington’s condiments, and world-class creatives who have achieved commercial success. The show examines how these creative people navigate business and use commerce to scale their craft. It explores the different ways that the creatives shaping the modern world balance artistic vision with commercial realities.
Episodes
#32: Daniel Humm - Total Work of Heart
At the summit of fine dining, success can feel like a treadmill. Your signature dish becomes an obligation. You work to maintain accolades, not be surprised by them. You are coordinating more than creating.Daniel Humm knows the feeling. After taking Eleven Madison Park to three Michelin stars and the title of best restaurant in the world, he reopened after the pandemic with a radical proposition:
#31: W. David Marx - Blank Space Invader
W. David Marx lives in Tokyo, which is perhaps the only place left on earth where one can still observe culture operating according to pre-internet logic—where scarcity creates value, where obscurity breeds desire, where you still have to know a guy to know about the thing. From this vantage point, thirteen time zones away from the algorithmic churn of American pop culture, Marx has written what m
#30: Raed Khawaja - Breath & Work
On a sun-bleached afternoon in Venice, California, where the ghost of the counterculture still haunts every exposed-brick studio and cosmic juice bar, Raed Khawaja sits beneath an iconic skylight that once illuminated the work of James Turrell and Robert Irwin. The light here is different. Anyone who's spent time in Los Angeles knows this instinctively: it's the reason artists have migrate
#29: Nick Guillen - Happy Savage
My guest today is Nick Guillen, co-founder of Truff, the brand that dared to ask: what if hot sauce had swag? What started as an Instagram handle became a culinary empire, it's sold at nearly every major grocery store, served at Starbucks, and backed by Kim Kardashian’s investment firm. But behind the viral moments and celebrity co-signs is something deeper: a commitment to craft that borders
#28: Wiz (Spacecadet) - Moonshot Mythmaker
Following in the tradition of artists before him like Madonna and Prince, our guest today refers to himself by a single name: Wiz. Wiz is co-founder and general partner of Spacecadet ventures, which invests in breakthrough technologies at the edge of impossible. But why did I choose Wiz to be the first investor interviewed on At Large? As Wiz says, technology may be the fuel, but storytelling is t
#27: Jerry Greenberg - Obsession Served Raw
Working from a home office outfitted with a built-in test kitchen, Jerry Greenberg has launched six distinct restaurant concepts—from elevated sushi to handmade pasta to Philly cheesesteaks. The most iconic of these is Sugarfish, a cult-favorite sushi chain revered for its meticulous yet effortless approach to the dining experience.
Tall, trim, and totally composed, Jerry is not what you picture
#26: Missy Robbins - The Pasta Whisperer
Today’s guest is culinary powerhouse Missy Robbins. Chef and co-owner of the acclaimed Lilia and Misi in Brooklyn, she’s written standout cookbooks and carved her reputation one hand-rolled pasta shape at a time.
But this conversation isn't just about accolades. It’s about brinksmanship. Missy opens up about nearly walking away from cooking altogether, and the unlikely business partner who nudged
#25: Humberto Leon - Master of Ceremony
Humberto Leon has spent his life setting the cultural thermostat — somehow always staying a few degrees ahead.
He has an uncanny ability to sniff out the world around him, stay true to his personal taste, and craft something that people are attracted to from across the room – or across the city – or across the ocean. A vibesmith of the highest order.
Quick background on Humberto: Alongside Carol L
#24: Eric Wareheim- Acquired Tastes
Hunter S. Thompson said: “When the going gets weird, the weird turn pro.” Perhaps there is no truer living practitioner of professional weirdness than Eric Wareheim, a polymath of life’s pleasures.If you've heard of Eric Wareheim, you already know that he's one of the greatest living minds in comedy. You practically couldn't press play fast enough when you saw his name pop up in your feed.And if y
#23: Sophia Amoruso - Sauce Boss meets Girlboss
Our guest today is Sophia Amoruso, founder of the first internet native fashion brand, Nasty Gal. Since growing Nasty Gal to global prominence and then taking it through a sudden bankruptcy sale, she’s subsequently founded three other businesses including Trust Fund, her VC firm. Sophia coined the term #Girlboss, which is the name of her second business, a Netflix show based on her life, and the t
#22: Daniel Goldhaber - Movies By Any Means Necessary
Today's guest is director Daniel Goldhaber, who blends high-tension genre films with piercing social commentary. His 2018 debut feature, Cam, a provocative, psychological thriller about a camgirl's stolen identity marked him as a director unafraid to dig deep into the darker recesses of contemporary culture. Cam captivated audiences with an unexpectedly feminist perspective using a technique Goldh
#21: Dinara Kasko - Have Your Cake and Tweet It Too
Dinara Kasko is a study in contrasts.The precision of an architect, with the soul of an artist. A playful crafter of haute patisserie, with the grit to escape a Russian invasion. The poise and perfection of a pastry chef, with the daring to dance for days in the dusty desert of Burning Man.There are pastry chefs, and then there’s Dinara Kasko—a woman who doesn’t just bake cakes but sculpts them, b
#20: Nicolas Jammet - Greens to Greatness
Henry Ford famously said, "If I had asked my customers what they wanted, they would have said a faster horse." When sweetgreen was founded in 2007, nobody was asking for a chain of fast casual salad restaurants. But sweetgreen reframes the question - how do you make healthy food convenient and cool?My guest today is Nicolas Jammet, one of the three co-founders of sweetgreen, and the one most respo
#19: Thomas Kemeny - Writing Your Way Ahead
Mike Tyson said, “Everybody has a plan until they get punched in the mouth.” That's how I feel every time I try to write something. You don't really realize how hard writing is until you actually sit down and do it. If it’s any consolation, just remember the copywriting law of physics from this episode’s guest: If a problem exists, so does the solution.Thomas Kemeny has made a career writing for a
#18: Clare Vivier - Liberté, Intégrité, Simplicité
My guest today is Clare Vivier: celebrated fashion designer and entrepreneur known for her eponymous brand, Clare V. Over 16 years in business, she has quietly, yet undeniably, reshaped the landscape of accessories.The French-inflected simplicity of her designs—leather handbags adorned with bold stripes, understated totes that whisper rather than shout—echo her essence: practical and deliberate, w
#17: Alex Bogusky - Peace, Love, and Advertising
Alex Bogusky didn’t just change advertising — he rewrote the rules. Many people have been called the father of modern advertising, but today you're going to hear from the man I call the father of postmodern advertising.Alex was named creative director of the decade by Ad Age for the work he led as a partner at his agency, Crispin Porter and Bogusky. His work has received countless awards and he's
#16: Alexis Gay - The Professional Unprofessional
My guest today is Alexis Gay. While on the rise in her career in tech, Alexis took to the internet to lampoon her own industry as her social alter ego, @yayalexisgay. With razor sharp comedic instincts and magnetic screen presence, she pokes fun at the absurdity of a new professional class that’s trying to put a dent in the universe while navigating petty personal problems. After 25 million video
#15: Seth Godin - Idea Virus Patient Zero
Years ago, I made a pilgrimage up the Hudson river to visit a guru. Conscientious, soft spoken, and sporting a shiny bald head, he had the profile of a wiseman in eastern philosophy. But in fact, he was a guru in the secular (yet mystical) philosophy of marketing.Towards the end of our meeting, as I asked for advice on growing our startup Sir Kensington’s, he wrote a note on a piece of torn paper
#14: Nicholas Coleman - Chasing Liquid Gold
Sometimes you’ll meet someone, and halfway through the conversation it dawns on you: This person is different. This is a person doing their life’s work. Nicholas Coleman is undeniably one of those people. And with eloquence to match his passion, the more he shares the more interesting he becomes.Nick is one of the world’s foremost experts on olive oil. He is an educator, speaker, and co-founder of
#13: Gabe Whaley - Making MSCHF
A decade ago, Gabe Whaley figured out how to light the internet ablaze and has been leading a relentless scorched earth campaign ever since.Gabe is CEO and co-founder of MSCHF, a Brooklyn-based high-output for-profit art collective behind hundreds of radical and delightful projects. These range from shoes filled with holy water, to anime tax software, to forged picassos, to the mega-viral Big Red
#12: Kareem Rahma - Internet Funnyman
So far, Kareem Rahma has packed more into his 38 years than most people do into a lifetime.Egyptian? Yes. Midwesterner? Yes. New Yorker? Yes. Brooklynite? Yes. Corporate employee? Yes. Post-exit founder? Yes. Media entrepreneur? Yes.Comedian? Yes. Musician? Yes. Published author? Yes. Film producer? Yes. Pizza gallerist? Improbably, yesIs there anything that isn’t a “yes” for Kareem? Well, tune in
#11: Amanda Hesser - Building a Digital Hearth
Cool, calm, and collected, you’d never peg Food52 founder Amanda Hesser as having an insatiable appetite for risk. Self-described as “impulsive” and described by others as “frighteningly ambitious,” Amanda comes off as conscientious and considered as she does intelligent and industrious. So what makes her tick?After following her sense of adventure and love of food to a chateau in Burgundy where s
#10: Shane Heath - No Mud, No Lotus
For someone who’s ridden the highs and lows of life’s roller coaster, Shane Heath comes across as remarkably grounded. Between the death of a college roommate, the unexpected chapter of fatherhood, and leading a hypergrowth company in an ultra-competitive industry, there are plenty of challenges that most people would be overwhelmed by. Shane doesn’t easily get overwhelmed, but he isn’t exactly ea
#9: Michael Dubin - You Can't Just Switch It Off
Most people just dream of going viral. Michael Dubin has actually pulled it off.Mike went from being rejected from every business school he applied to and being laid off from Sports Illustrated to revolutionizing how razors are sold in America with Dollar Shave Club. Beyond operational ingenuity and opportunity spotting, Mike made use of his talents in sketch comedy and improvisation to create a v
#8: Scott Norton - Purpose & Play (Hosted by Kyle Thiermann)
This week, Scott turns the tables by serving as guest on his own show. The adept interviewer Kyle Thiermann graciously hosts this episode so listeners can better get to know Scott as the host of At Large. Kyle is a journalist, copywriter, activist, humorist, and a professionally sponsored big wave surfer. On today’s episode, we discuss the moment that sparked the idea for Sir Kensington’s, the pow
#7: Chris Nee - Creative Courage and Talking Stuffed Animals
Is there any greater responsibility than educating and entertaining children? Our guest today is an inspiring, creative, and formidable television screenwriter and producer who created Doc McStuffins. Her show went on to be a global sensation and Disney’s longest running series other than Mickey Mouse, featuring a Black girl who looks up to her mother, a doctor, and cares for her many ailing stuff
#6: Fabien Riggall - Silencing the Discursive Mind
Sooner or later, we needed to do a show about film. With its potential for scale, resource intensiveness, and power to transfix the viewer, film is in many ways the ultimate creative business. Fabien Riggall is the founder of Secret Cinema, a London-based immersive theatrical experience that puts the audience at the heart of the story. He is the inventor of a hybrid genre between film and theater,
#5: Danielle Baskin - Striking Internet Gold
Silicon valley used to be the domain of the fringe. Wild ideas of social experiments, merry pranksters, and pioneering technologists building tools for imagined utopias. Somewhere along the line, this maverick spirit gave way to SaaS playbooks, an alphabet soup of soup of venture financings, and regimented productivity routines. Today’s guest Danielle Baskin keeps the experimental instinct of Sili
#4: Alexander Gilkes - Givers Are Getters
Where do art and commerce collide if not at auction? Episode four of At Large brings us Alexander Gilkes, a serial entrepreneur and former chief auctioneer for Philips. At the world’s third largest auction house and as founder of Paddle 8, he hammered in over $1B of art, and adapted what he learned there to the craft of marketing. We’ll hear how his Etonian upbringing and passion for contemporary
#3: Susan MacTavish Best - Hosting A Rave for the Intellect
She’s been called Martha Stewart meets the Royal Tenenbaums, and the facts of Susan’s life story rival characters from fiction.After schooling in a Scottish castle and gaining a toe-hold as a journalist, she founded Best PR, representing technology companies through the rise and fall of the first dot-com bubble. That put her at the center of technology, business, and culture, and an offline matchm
#2: John Fiorentino - The Hunt for Big Ideas
For John Fiorentino, finding creative ideas is like hunting big game. It’s unpredictable, requires innate skill, and is an all-consuming quest defined by feast and famine.John’s hunt for ideas led him to create a product inspired by nights sleeping on the New York City subway which invented a category: the Gravity Blanket. Since launching this product, John has founded a collection of other produc
#1: Eric Ryan - Good Artists Copy, Great Artists Steal
Today we sit down with Eric Ryan, founder of Method Soap, OLLY Vitamins, and a growing collection of new brands. We discuss Eric’s creative practices when originating companies and the leadership lessons he’s learned over 25 years as a serial entrepreneur and marketing strategist.📸 @swhnorton 🐦 @swhnorton🖥️ www.atlargeshow.com…….This podcast is made available solely for entertainment and education
Welcome to At Large
Join Scott Norton for conversations with world-class creatives who have achieved commercial success and lived to tell the tale. At Large explores the many ways the creatives that have shaped our world navigate business and use commerce to scale their craft. Whether guests are artists, actors, designers, authors, or inventors of their own genre, this show illustrates that there is no one way for a
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