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DecaMillionaire Decoded

DecaMillionaire Decoded

Justin Goodbread 677 Episodes Oct 12, 2026

DecaMillionaire Decoded is a business podcast hosted by entrepreneur and exit strategist Justin Goodbread. It features direct conversations with service-based business owners who have scaled, and in some cases exited, companies worth multiple millions. Episodes focus on the Relentless Framework — Foundation, Examination, Execution, Exit, and Freedom — with practical tactics for growing enterprise value past $10 million. Guests include owners and the experts who coach them, sharing honest lessons rather than theory. New episodes are released every Monday and Thursday, and the show is a Financially Simple production.

Episodes

How I Make My Clients Rich Against Their Will
How I Make My Clients Rich Against Their Will Oct 12, 2026 23:40 In this episode of Decamillionaire Decoded, Justin exposes why the vast majority of financial advisors never cross $1M in revenue and explains how he helps his coaching clients build wealth systematically. Moving past the "sandcastle effect" - where revenue fluctuates and growth relies merely on market performance - Justin details the psychological shift from the panic zone ($0–$1M) and complacent
3 Financial Advisor Business Models
3 Financial Advisor Business Models Oct 5, 2026 31:09 In this episode of Decamillionaire Decoded, Justin challenges the industry myth that financial advisors must choose between high income, calendar freedom, or enterprise value . Drawing from his personal journey - from building a lifestyle practice to launching an RIA from scratch and pursuing a $10 million net worth - Justin breaks down the drawbacks of both pure lifestyle and traditional value-cr
Fortune Favors the Bold: From a $500 Launch to a Multi-Million Dollar Exit, with Mitch Skyar
Fortune Favors the Bold: From a $500 Launch to a Multi-Million Dollar Exit, with Mitch Skyar Oct 1, 2026 44:12 In this episode of Decamillionaire Decoded, host Justin Goodbread sits down with Mitch Skyer, a seasoned entrepreneur and Certified Exit Planning Advisor (CEPA). Mitch shares his journey from co-founding a transit technology company with just $500 to navigating a multi-million dollar acquisition and stepping into a leadership role within a private equity roll-up firm. Together, they discuss the
Enemies of the DecaMillionaire
Enemies of the DecaMillionaire Sep 28, 2026 27:44 In this episode of Decamillionaire Decoded, Justin explores the mental and operational traps that prevent financial advisors from scaling their practice past $10 million in enterprise value. Drawing from a vivid personal experience in a pitch-black West Virginia coal mine and timeless principles from Psalm 23, Justin illustrates how advisors often feel trapped in "darkness" when chasing endless gr
How Financial Advisors Can Run a Discovery Meeting That Closes Itself
How Financial Advisors Can Run a Discovery Meeting That Closes Itself Sep 21, 2026 27:55 In this episode Justin reveals how financial advisors can stop endlessly chasing prospects and engineer a "discovery meeting" process that converts up to 80% of leads without relying on owner charisma or decades of experience. He breaks down why the traditional model of relying strictly on referrals leads to stagnation and explains how shifting to an automated, value-driven system builds scalable
Secrets of the Top 1% of Financial Advisors
Secrets of the Top 1% of Financial Advisors Sep 14, 2026 48:26 In this episode of Decamillionaire Decoded, host Justin Goodbread reveals how the top 1% of financial advisors and business leaders break away from the remaining 99% by operating from an "inner world" of vision, identity, and aligned values rather than reacting to external market conditions. He breaks down why fear of failure, loss of control, and a scarcity mindset hold most professionals back.
How to Build a Personal Brand as a Financial Advisor
How to Build a Personal Brand as a Financial Advisor Sep 7, 2026 28:08 In this episode of Decamillionaire Decoded, Justin addresses the critical missing link holding financial advisors back from reaching $10M+ enterprise value: personal branding. Moving beyond credentials, marketing, and analytical checklists, Justin explains why true scale requires advisors to drop their technical guard, uncover their unique personal story, and embrace authenticity. He breaks down
The Top 1% of Financial Advisors
The Top 1% of Financial Advisors Aug 31, 2026 28:15 In this episode of the Decamillionaire Decoded Podcast, host Justin reveals the "dirty little secret" behind the top 1% performers and decamillionaires: a willingness to fail fast and fail often. He breaks down the brutal math of success, explaining why high achievers must embrace high output and low win ratios. Justin outlines the critical "Currency Stack"—story, equity, relationships, and rep
The Midas Touch Part 8: Guarding Your Thoughts for Maximum Impact
The Midas Touch Part 8: Guarding Your Thoughts for Maximum Impact Aug 24, 2026 30:20 In this episode Justin reveals why most business owners struggle to prosper: a lack of disciplined thinking. Drawing on foundational scriptures, Justin explains how your thoughts hold an inevitable trajectory toward either abundance or lack. Learn how to audit your thought life, dismantle limiting beliefs, and renew your mind to unlock biblical prosperity and scale your enterprise. DecaMillionaire
The Ultimate Attraction Tool For Financial Advisors
The Ultimate Attraction Tool For Financial Advisors Aug 17, 2026 36:43 Most financial advisors rely on easy LinkedIn posts or family Facebook comments, missing out on YouTube - the ultimate client attraction tool. In this episode Justin explains why YouTube is uniquely built to make your long-form content binge-worthy and evergreen, keeping your dream clients watching for hours until they are ready to buy. Justin introduces the Trust Pyramid (Known, Trusted, Desir
$10,000,000 happens when you "Go Pro"
$10,000,000 happens when you "Go Pro" Aug 10, 2026 44:20 In this episode Justin addresses why 80% of financial advisors remain stuck in mediocrity - never breaking $1 million in revenue - and reveals the single decision required to "go pro." Drawing on pivotal advice from industry legend Rick Edelman, Justin contrasts amateur practice habits with master-level enterprise thinking. He breaks down the "Go Pro" Standard framework, an approach centered on i
How to Get Clients From YouTube Without Going Viral
How to Get Clients From YouTube Without Going Viral Aug 3, 2026 28:12 Many financial advisors view YouTube as stressful and time-consuming, but with just a few hours a week, it can unlock millions in revenue and enterprise value. In this episode, Justin reveals his step-by-step YouTube framework designed to turn casual viewers into ideal clients. Learn how to ditch industry jargon, craft high-converting hooks, guide your avatar with empathy, and construct simple cal

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