
DecaMillionaire Decoded
DecaMillionaire Decoded is a business podcast hosted by entrepreneur and exit strategist Justin Goodbread. It features direct conversations with service-based business owners who have scaled, and in some cases exited, companies worth multiple millions. Episodes focus on the Relentless Framework — Foundation, Examination, Execution, Exit, and Freedom — with practical tactics for growing enterprise value past $10 million. Guests include owners and the experts who coach them, sharing honest lessons rather than theory. New episodes are released every Monday and Thursday, and the show is a Financially Simple production.
Episodes

How I Make My Clients Rich Against Their Will
In this episode of Decamillionaire Decoded, Justin exposes why the vast majority of financial advisors never cross $1M in revenue and explains how he helps his coaching clients build wealth systematically. Moving past the "sandcastle effect" - where revenue fluctuates and growth relies merely on market performance - Justin details the psychological shift from the panic zone ($0–$1M) and complacent

3 Financial Advisor Business Models
In this episode of Decamillionaire Decoded, Justin challenges the industry myth that financial advisors must choose between high income, calendar freedom, or enterprise value . Drawing from his personal journey - from building a lifestyle practice to launching an RIA from scratch and pursuing a $10 million net worth - Justin breaks down the drawbacks of both pure lifestyle and traditional value-cr

Fortune Favors the Bold: From a $500 Launch to a Multi-Million Dollar Exit, with Mitch Skyar
In this episode of Decamillionaire Decoded, host Justin Goodbread sits down with Mitch Skyer, a seasoned entrepreneur and Certified Exit Planning Advisor (CEPA). Mitch shares his journey from co-founding a transit technology company with just $500 to navigating a multi-million dollar acquisition and stepping into a leadership role within a private equity roll-up firm. Together, they discuss the

Enemies of the DecaMillionaire
In this episode of Decamillionaire Decoded, Justin explores the mental and operational traps that prevent financial advisors from scaling their practice past $10 million in enterprise value. Drawing from a vivid personal experience in a pitch-black West Virginia coal mine and timeless principles from Psalm 23, Justin illustrates how advisors often feel trapped in "darkness" when chasing endless gr

How Financial Advisors Can Run a Discovery Meeting That Closes Itself
In this episode Justin reveals how financial advisors can stop endlessly chasing prospects and engineer a "discovery meeting" process that converts up to 80% of leads without relying on owner charisma or decades of experience. He breaks down why the traditional model of relying strictly on referrals leads to stagnation and explains how shifting to an automated, value-driven system builds scalable

Secrets of the Top 1% of Financial Advisors
In this episode of Decamillionaire Decoded, host Justin Goodbread reveals how the top 1% of financial advisors and business leaders break away from the remaining 99% by operating from an "inner world" of vision, identity, and aligned values rather than reacting to external market conditions. He breaks down why fear of failure, loss of control, and a scarcity mindset hold most professionals back.

How to Build a Personal Brand as a Financial Advisor
In this episode of Decamillionaire Decoded, Justin addresses the critical missing link holding financial advisors back from reaching $10M+ enterprise value: personal branding. Moving beyond credentials, marketing, and analytical checklists, Justin explains why true scale requires advisors to drop their technical guard, uncover their unique personal story, and embrace authenticity. He breaks down

The Top 1% of Financial Advisors
In this episode of the Decamillionaire Decoded Podcast, host Justin reveals the "dirty little secret" behind the top 1% performers and decamillionaires: a willingness to fail fast and fail often. He breaks down the brutal math of success, explaining why high achievers must embrace high output and low win ratios. Justin outlines the critical "Currency Stack"—story, equity, relationships, and rep

The Midas Touch Part 8: Guarding Your Thoughts for Maximum Impact
In this episode Justin reveals why most business owners struggle to prosper: a lack of disciplined thinking. Drawing on foundational scriptures, Justin explains how your thoughts hold an inevitable trajectory toward either abundance or lack. Learn how to audit your thought life, dismantle limiting beliefs, and renew your mind to unlock biblical prosperity and scale your enterprise. DecaMillionaire

The Ultimate Attraction Tool For Financial Advisors
Most financial advisors rely on easy LinkedIn posts or family Facebook comments, missing out on YouTube - the ultimate client attraction tool. In this episode Justin explains why YouTube is uniquely built to make your long-form content binge-worthy and evergreen, keeping your dream clients watching for hours until they are ready to buy. Justin introduces the Trust Pyramid (Known, Trusted, Desir

$10,000,000 happens when you "Go Pro"
In this episode Justin addresses why 80% of financial advisors remain stuck in mediocrity - never breaking $1 million in revenue - and reveals the single decision required to "go pro." Drawing on pivotal advice from industry legend Rick Edelman, Justin contrasts amateur practice habits with master-level enterprise thinking. He breaks down the "Go Pro" Standard framework, an approach centered on i

How to Get Clients From YouTube Without Going Viral
Many financial advisors view YouTube as stressful and time-consuming, but with just a few hours a week, it can unlock millions in revenue and enterprise value. In this episode, Justin reveals his step-by-step YouTube framework designed to turn casual viewers into ideal clients. Learn how to ditch industry jargon, craft high-converting hooks, guide your avatar with empathy, and construct simple cal

YOU DON'T NEED TO GO VIRAL: How Financial Advisors Build Eight-Figure Practices With the Right Audience, Not the Biggest One
Stop chasing viral trends and algorithm hacks. In this episode Justin reveals why standard YouTube advice fails financial advisors and explains how to build a high-converting channel tailored for true practice growth. Drawing from his journey scaling and exiting an eight-figure RIA, Justin breaks down the "YouTube Academy" approach. Learn why broad appeal, flashy editing, and viral subscriber c

The Leverage Grid: Escaping the Back Office to Scale Your Practice
Are you drowning in your back office ? Most financial advisors stall not from a lack of marketing, but because they spend 70% of their week trapped in non-revenue-generating administrative weeds . In this episode, Justin introduces the Leverage Grid and the game-changing One-Touch Protocol designed to reclaim five to seven hours of your workweek. By learning how to guard the gate of your time, ut

Profiling Your Way To Freedom
In this episode of the Decamillionaire Decoded Podcast, Justin tackles the scaling bottleneck plaguing financial advisors making under $3 million in revenue . To break out of the daily grind and achieve true freedom, Goodbread introduces a framework mapping the eight core areas of business onto the DISC personality profile . He emphasizes that a CEO's highest-value work is finding clients and solv

Scaling from Scratch to a Multi-Million Dollar Machine, with Kyle Kuyat and Jacob Gardner
In this episode of The Decamillionaire Decoded Podcast, host Justin Goodbread sits down with Kyle Kuyat and Jacob Gardner to discuss breaking through the "advisory doldrums" where 80% of financial advisors stall. After executing a hard reset of their independent RIA, Kyle and Jake scaled their business from just $2,400 in initial monthly revenue to an estimated $2 million top-line run rate, driven

Momentum Over Accountability
Most financial advisors are trained to believe they need accountability partners, deadlines, and standard check-ins to hit their goals . In this episode Justin argues that the exact opposite is true: traditional accountability is what keeps advisors stagnant . While average advisors search for an accountability partner, top-echelon performers seek a grandmaster who can connect the operational piec

The Midas Touch Part 7: The 3 Habit Traps That Will Destroy Your Business
While most business advice focuses heavily on what you should do, true success also hinges on what you must refuse . In this episdoe, Justin states a harsh biblical reality: God will not bless what He has already cursed . When business owners fall into certain behavior patterns, spiritual and financial blessings will not follow - even if they are doing everything else right . To build a business t

Delegate Your Way to Freedom
Many financial advisors successfully build a practice only to realize they have created their own prison. Sitting at the epicenter of everything - handling scheduling, emails, employees, frustrated clients, and compliance - means the business has ultimately just become a demanding job. To achieve the ultimate goals of more money, more impact, and true freedom, you must eliminate perfectionism and

The Secret Element of a Presold Client Meeting
Most financial advisors walk into a prospect meeting relying on their presentation, credentials, and charisma to close the deal . If you are counting on the sales meeting itself to secure a new client, you have already lost . The prospect meeting is not where the sale happens; it is where the sale is confirmed . The actual conversion must be engineered long before the prospect ever steps into you

Consistency Over Perfection: A Blueprint for DecaMillionaire Marketing
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread tackles the common myths keeping financial advisors from growing their practices, revealing how his coaching business achieved massive scale in just one year . Justin breaks down the exact marketing framework that allowed him to onboard $106 million in new Assets Under Management (AUM) and scale his coaching business pas

The Monster in the Mirror: Balancing Eight-Figure Success with a Healthy Home, with Larry Hagner
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread welcomes Larry Hagner, founder of The Dad Edge, for a raw and hard-hitting conversation about the personal cost of professional success. The episode centers on a profound realization Larry had 12 years ago: he had become the "monster" he swore to protect his children from. Larry shares his vulnerable story of looking in

Stop Catching Mudfish: How to Build a Hyper-Targeted Advisory Practice
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread breaks down a major misconception in the financial services industry: the idea that word-of-mouth referrals and general networking are sustainable growth strategies. Justin argues that depending solely on referrals is a flawed system akin to simple hope, and it is the primary reason most advisors remain stuck under $1 mi

The 5 Lies Keeping Advisors Stuck
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread tackles the fundamental roadblocks keeping financial advisors from reaching major revenue milestones. He argues that reaching a million dollars in revenue isn't about working harder or being smarter; rather, it requires advisors to identify and completely eradicate five foundational lies that the financial services indus

The Midas Touch Part 6: Why Withholding Resources Leads to Business Poverty
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread shares another powerful "God's success secret" centered around the contrasting principles of stinginess and generosity. Addressing Christian business owners, he challenges conventional social media advice and provides a framework for building a company that systematically acts as a local blessing. To move past the "sting

The 97 Page Advantage - Why most Marketing Agencies are a waste of money for Financial Advisors.
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread tackles a major statistical contradiction in the financial services industry: while the vast majority of advisors claim to specialize in high-net-worth clients, very few actually narrow their focus enough to achieve rapid scale. He explains to scale an advisory practice successfully, the business model must be designed e

The Nine Elements: Handing Over the Keys to Your Business Engine
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread explains how lack of standardized processes can cost a business millions of dollars. To prevent time waste and inefficiency, Justin introduces a proprietary "nine-element framework" designed to serve as an operating system for the entire company. Relentless AI Toolkit: https://tools.relentlessvaluecoaching.com/ Learn mo

Top Gun Leadership: Lessons from the Cockpit to the C-Suite, with Matthew "Whiz" Buckley
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread sits down with Matthew "Whiz" Buckley, a former Top Gun fighter pilot and entrepreneur . The conversation explores the intersection of elite military training, high-stakes leadership, and the psychological hurdles of entrepreneurship . Having started his own company, Whiz equates the intensity and discipline of the coc

STOP CHASING CLIENTS - How to Have Clients Line Up at Your Door
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread addresses the common struggle of the boring financial advisor and the trap of "commission breath". To reach the $10 million enterprise value mark, advisors must decentralize themselves from the business and move beyond "plain Jane" advisory roles - this requires a strategic shift in how they attract, convert, and retain

Lessons from a DecaMillionaire Buyback: From Kitchen Table to Global Retail and Back Again, with Jodi Scott
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread sits down with Jodi Scott, the founder of Green Goo, to discuss her extraordinary journey from brewing herbal remedies in her kitchen to building a global first-aid brand, losing it all in a corporate collapse, and successfully buying it back . LinkedIn: Jodi Scott WWW: https://jodiallisonscott.com/ Relentless AI Toolkit

100 to 10 Million: The Math Behind Your DecaMillionaire Valuation
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread dismantles the myth that business growth requires broad appeal and massive client volume . Instead, he argues that reaching a $10 million enterprise valuation is possible with just 100 ideal clients - provided the business is built on extreme focus and high-level service . Justin identifies that the resistance to narrowi

The Midas Touch Part 5: The Work Ethic Christians Talk About But Rarely Do
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread delivers a direct and challenging message to Christian business owners regarding work ethic. He argues that while many entrepreneurs claim to value hard work, they often fall into laziness and chaos, preventing them from reaching their full potential and divine calling. Justin shares how he personally applies these studi

I Interviewed One of My Employees
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread and his long-time colleague Raquel dive into the emotional and practical hurdles of transitioning from a controlling founder to a leader who empowers a team to run the firm. The conversation is a vulnerable look at what it actually feels like to step out of the driver's seat. Justin emphasizes that you don't necessarily

Why You'll Never Scale a Business While Failing at Home, with Jesse Carstairs
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread welcomes Jesse Carstairs to discuss a truth that many high-achieving entrepreneurs ignore: true business success is impossible without success at home. The episode shifts the focus from balance sheets to the "home front," exploring how a leader's ego and misplaced priorities can sabotage both their legacy and their compa

What Do You Want? Designing Your Life-Giving Business
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread addresses the sobering reality of the financial services industry: 90% of advisors fail within their first three years, and of those who survive, 80% get stuck in the "no-man's land" between $360,000 and $1 million in revenue. Goodbread explores why success often feels like "more money and more stress" instead of the fre

How to Own Your Industry and Scale to $100M, with Richard Wilson
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread interviews Richard Wilson, the founder of the Family Office Club, the world's largest investor club. Drawing from his experience working with over 7,500 centimillionaires (those with $100M+ net worth) and billionaires, Richard breaks down the mindset and structural shifts required to move from a standard business owner t

The Art of Converting Clients With or Without Human Interaction
In this episode of the DecaMillionaire Decoded podcast, Justin Goodbread addresses the "epicenter" problem - the common trap where a financial advisor is the sole driver of their firm's sales and operations. He outlines a strategic framework for building a convert phase that allows a business to scale beyond the founder's personal capacity. Relentless AI Toolkit: https://tools.relentlessvaluecoac

Back to the Playbook: Raise Prices Without Losing Customers
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread takes a nostalgic yet highly practical trip down memory lane. Using the metaphor of the "DeLorean" from Back to the Future, Justin revisits core financial principles he taught years ago on his original show, Financially Simple, to see if they still hold up in the 2026 business landscape. He notes that 80% of financial ad

The Midas Touch, Part 4: The Firstfruits Framework for Eight-Figure Success
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread delivers a provocative message to Christian business owners: your money problems are rarely financial - they are almost always spiritual. He argues that issues like poor cash flow, thin margins, and a lack of clients are merely symptoms of a "root disease" caused by being out of alignment with God's principles of steward

The Fee Mistake That Breaks Growing Advisory Firms
In this episode of the DecaMillionaire Decoded podcast, Justin dives into a critical but often avoided topic: fee structures. He argues that many financial advisors are sitting on tens of thousands of dollars in untapped revenue because they are operating with fee models they inherited or were told to use, rather than ones designed for the specific firm they want to build. He explains that fees ar

The Secret to Radically Scaling Your Financial Advisor Practice
In this episode of the DecaMillionaire Decoded podcast, Justin addresses a common frustration for financial advisors: knowing exactly what to do to grow, yet resisting the very actions that lead to a breakthrough. He shares the personal secret that allowed him to scale his own RIA to an eight-figure valuation and exit in just 49 months. For advisors stuck between $1 million and $3 million in reven

How FAs Take a Real Vacation Without Your Inbox Hijiacking Your Life
In this episode of the DecaMillionaire Decoded podcast, Justin Goodbread addresses a silent killer of both business growth and personal relationships: the Email Trap. He challenges financial advisors and business owners to stop being "glorified administrative assistants" to their own inboxes and start acting like strategic CEOs. Justin points out that if you are spending hours a day sorting throug

The DecaMillionaire VSL Framework: Why Most Advisors Stay Stuck at $1 Million
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread breaks down the exact framework he used to take a startup Registered Investment Advisor (RIA) from inception to an eight-figure valuation in just 49 months. He challenges financial advisors to move past mediocrity and embrace the systems required to achieve DecaMillionaire status -an enterprise value of $10 million or mo

The Website Grader: Using AI to Solve Your Client Conversion Problems
In this episode of the DecaMillionaire Decoded podcast, Justin delivers a wake-up call to financial advisors and business owners who are still using outdated marketing strategies. 80% of financial advisors struggle to break the $1 million revenue mark - this is usually because the owner is still acting as the primary technician rather than a strategic leader, and they lack the systems to convert p

Midas Touch, Part 3: Why Your Business Growth is Tied to Your Integrity
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread discusses a simple yet often overlooked "success secret": the power of radical obedience to God's word in business . He argues that many Christian business owners struggle with scarcity, worry, or stagnation because they treat biblical principles as abstract theories rather than practical commands to be followed without

Why Smart Advisors Never Break $1 Million
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread addresses financial advisors and business owners who feel stuck at a revenue plateau . He delivers a counterintuitive message: the very thirst for knowledge and credentials that helped build their initial success is now the primary obstacle preventing them from reaching DecaMillionaire status . Justin contends that for h

Character Over Content: Why Integrity is the New Business Currency for 2026, with Dan Romer
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread is joined by Dan Romer, a multifaceted leader who serves as a pastor, business owner, husband, and father of seven. They discuss how a leader's internal character and spiritual alignment are the true drivers of external business success and personal freedom. Dan explains that if a business owner sows shortcuts, dishonest

The Real Reason Successful Business Owners Are Stuck
In this episode of the DecaMillionaire Decoded podcast, Justin explores the common experience of feeling stuck in business growth . He argues that when entrepreneurs hit a plateau, it is rarely due to a lack of talent or strategy; rather, it typically stems from internal misalignment or personal lessons that have not yet been learned . Justin challenges listeners to ask themselves: "If I were a ne

The CEO Transition: How to Buy Back Your Time and Scale Your Legacy, with Nick Perry
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread interviews Nick Perry, a real estate entrepreneur who transitioned from a struggling startup to achieving DecaMillionaire status . The conversation centers on the underdog journey of building a massive real estate company from scratch and the unconventional decision to step away as CEO to achieve true personal freedom .

Lion and Lamb Leadership: Balancing Boldness and Compassion to Scale Your Business, with Steven Scoggins
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread interviews Stephen Scoggins, an entrepreneur who built a nine-figure empire after overcoming a period of homelessness at age 22 . The conversation centers on the internal shifts required for a business owner to scale from a self-motivated founder to a strategic CEO . While at his lowest point, Stephen experienced a pro

How to Attract Better Clients
In this episode Justin challenges the conventional wisdom that business growth is driven solely by marketing tactics or credentials . Instead, he argues that the quality of your clients is a direct reflection of your leadership posture and internal authority . Drawing on biblical wisdom and his experience scaling seven companies, Justin details how advisors and business owners can shift their in

Using Neuroscience to Unlock Your Business Calling, with Dr. Lee Warren
In this episode of the DecaMillionaire Decoded podcast, Justin Goodbread sits down with Dr. Lee Warren, a neurosurgeon, Iraq War veteran, and author, to explore the powerful intersection of neuroscience and faith . The conversation focuses on the idea that the mind is the ultimate driver of success and that business owners can learn to manage their minds to achieve their callings . WWW: https://wl

Midas Touch, Part 2: The Success Secret That Makes Business Coaches Nervous
In this episode, Justin Goodbread explores a foundational "success secret" that often makes business coaches nervous: the intersection of faith and professional achievement. While typical business advice focuses on tactical elements like strategy, systems, and hiring, he argues that for business owners, these are secondary to having a right view of God. Justin emphasizes that when a business owner

Why Is It That Only A Few Business Owners 10x Their Income?
Contrary to popular belief, scaling a business is not a numbers game, a matter of luck, or purely about talent and strategy. In this episode of the DecaMillionaire Decoded podcast, Justin explores the fundamental difference between business owners who stay stuck in mediocrity and those who successfully scale to 10X their income and achieve decamillionaire status. Learn more about Relentless Value

Why What You Stop Doing Determines What You Become
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread explores why many business owners struggle to achieve significant growth despite immense effort. High-level success is not about outworking everyone, but about having the discipline to say "no" to almost everything others say "yes" to - achieve an 8-figure enterprise value and move past 10–20% menial growth by fundamenta

God's ROI: 100-Fold Returns for Radical Obedience
In this episode of the DecaMillionaire Decoded Podcast, host Justin Goodbread addresses the recurring question from his audience regarding his frequent use of biblical scripture in a business context. He explores the intersection of faith and professional achievement, arguing that the Bible serves as the ultimate "guidebook" for attaining DecaMillionaire status—defined as scaling a service-based b

How Simple Businesses Hit One Million Dollars Faster
In this episode Justin Goodbread challenges the common misconception that scaling a business is an overwhelmingly complex ordeal. He argues that reaching $1 million in revenue, and eventually $1 million in take-home pay, is so simple to do if owners are willing to dismantle the bondage of a business that relies solely on their own 20 years of specialized knowledge. To achieve true freedom and scal

Why Employees Misunderstand Your Success And How To Fix It
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread addresses a common fear among business owners: financial transparency with their team. Justin explores why many entrepreneurs are afraid that sharing top-line revenue will lead to employees demanding more money or time off. He argues that if employees resent a company's success, the root issue is an immature culture, not

The Cost You're Already Paying And Why It's Bankrupting Your Destiny
In this episode of Decamillionaire Decoded, Justin explores the unavoidable reality that "everybody pays" for transformation. He challenges the common desire for breakthroughs by explaining that growth always requires a cost—whether it is an early investment in discipline and coaching or a later payment in regret and stagnation. Learn more about Relentless Value Coaching: https://www.justing

If The Money Ain't There, Then Maybe God Ain't In It.
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread explores the intersection of faith and business success, challenging the common frustration entrepreneurs feel when their financial results do not match their effort. Justin observes that many hard-working Christian business owners feel stuck despite their dedication to their faith and work. He argues that achieving a hi

Cracking the Code: Modern Strategies for Capital Gains Tax Deferral, with Brett Swarts
In this episode of the Decamillionaire Decoded Podcast, host Justin Goodbread interviews Brett Swarts, an expert in capital gains tax and the founder of Capital Gains Tax Solutions. The discussion focuses on how high-net-worth business owners and investors can protect their wealth from significant capital gains taxes when exiting an asset. They cover the concept of "Building a Capital Gains Tax

The Midas Touch: Part 1
In this episode of the DecaMillionaire Decoded Podcast, Justin lays the foundation for a year-long exploration of "success secrets" by debunking common myths about wealth and mindset. Drawing from a personal encounter where a client attributed his success to a "Midas touch", Justin explores the delicate balance between business growth and spiritual principles. Learn more about Relentless Val

Tax Strategies for DecaMillionaires, with Patrick Lonergan
In this episode of the Decamillionaire Decoded Podcast, host Justin Goodbread sits down with tax strategist Patrick Lonergan, founder of Vital Wealth, to discuss high-level tax strategies specifically designed for business owners striving for Decamillionaire status. Their conversation highlights that tax planning is not just about adding another zero to a bank account, but about optimizing life. L

Merry Christmas From The DecaMillionaire Team
In this special holiday episode, host Justin Goodbread reflects on the significance of Christmas, blending biblical history with business principles . While acknowledging that December 25th is a symbolic date, he highlights the story of the Wise Men as a lesson for Entrepreneurs . Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/

Achieving Business Freedom by Empowering Teams and Building Relationships, with Michael Walsh
In this episode of DecaMillionaire Decoded, host Justin Goodbread sits down with Michael Walsh, President of the Walsh Business Growth Institute and author of Freedom by Design . With 30 years of experience, Michael discusses how business owners can navigate "danger zones"—critical revenue plateaus between $2 million and $20 million where existing structures fail and mindset shifts are required

Stop Playing Small: The Formula to Building a Business That Works For You, with Ryan McGarghan
In this episode of DecaMillionaire Decoded, Justin interviews Ryan McGarghan, a fractional CFO and founder of Synergy, to explore strategies for scaling businesses to $10 million in enterprise value. Ryan explains that a fractional CFO offers high-level strategic guidance to companies that cannot afford full-time executives, typically targeting businesses with under $25 million in revenue. Learn

How to Build a Workplace Culture Where Employees Want to Stay, with Anton Gunn
In this episode, we sit down with leadership expert Anton Gunn, who shares his incredible insights on building a thriving business culture. Discover the hidden costs of employee turnover, the importance of trust, and how to avoid the loyalty trap with your top performers. Anton draws from his extensive experience, including his time serving the President of the United States, to provide actionable

Scaling Frameworks and Building Legacy, with Dr. Thomas J. Powell
In this episode, we explore the path to achieving DecaMillionaire status with Justin Goodbread and his guest, Dr. Thomas J. Powell. Together, they discuss the essential frameworks and strategies needed to scale a service-based business beyond $10 million in enterprise value. Tune in as they share valuable insights on clarity, alignment, stewardship, and the importance of building a legacy. Linked

The Four Questions That Will Change Your Life For The Rest Of Your Life
In this episode, we unpack the mindset of DecaMillionaires with Justin Goodbread as he reveals the four transformative questions that can elevate your decision-making process. Discover how shifting from a 'Can I?' mindset to 'How can I?' can unlock new opportunities and lead you to greater success. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/

How to Become a Super Bold Business Leader, with Fred Joyal
In this episode, we explore the journey to achieving true freedom and wealth in business with Justin Goodbread and his guest, Dr. Fred Joyal, author of the book 'Super Bold.' They discuss the importance of boldness, the steps to transition from confidence to super boldness, and share actionable insights on overcoming resistance in pursuing one's calling. Whether you're a seasoned entrepreneur or j

The Greatest Business Plan
In this episode, we explore the path to achieving DecaMillionaire status with Justin Goodbread. Discover the blueprint inspired by Solomon's principles and how to build a business that thrives on wisdom, partnerships, and credibility. Justin shares powerful insights on overcoming imperfect beginnings, the importance of strategic alliances, and how to prioritize what truly matters for lasting succe

The Importance of Change Leadership, with Dr. Fred Johnson
In this episode, we explore the path to becoming a Decamillionaire with Justin Goodbread and his guest, Dr. Fred Johnson. Together, they delve into the crucial leadership strategies that can help service-based business owners scale their enterprises beyond the $10 million mark. From the importance of vulnerability in leadership to the necessity of embracing change, this conversation is packed with

The Importance of Relentless Execution, with John Mallora
Join Justin Goodbread as he and John Mollura break down essential strategies for overcoming hesitation and taking bold action in your business. Discover the six checkpoints that can transform your approach to entrepreneurship and help you build real wealth and freedom. LinkedIn: John Mollura WWW: JohnMollura.com Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching

High-Impact Fitness: Maximizing ROI for the Busy Entrepreneur
In this episode, we challenge the myths surrounding fitness and its crucial role in achieving deca millionaire status. Join Justin as he shares practical strategies for busy business owners to integrate fitness into their lives without sacrificing time or energy. Discover how just 15 minutes of high-intensity interval training can transform your health and business performance. Plus, learn about t

The Business Owner Who Made $200,000 Less - And Still Walked Away With $4,000,000 More
In this episode, we explore the contrasting journeys of two financial advisors, both generating $2 million in revenue, yet living vastly different lives. One is trapped in a cycle of overwork and stress, while the other enjoys freedom and a thriving business. Join Justin as he breaks down the mindsets, strategies, and systems that lead to true financial freedom and business value. Discover why rev

Redefining Your Approach to Referrals, with Mike Garrison
In this episode, we explore the powerful world of referral marketing with Mike Garrison, a master in the field. Join Justin and Mike as they dissect the misconceptions surrounding referrals, emphasizing the importance of giving and service over traditional sales tactics. Discover how adopting a mindset of generosity can transform your marketing strategy and lead to authentic connections that drive

The DecaMillionaire's Secret Weapon
In this episode, we uncover the surprising connection between physical fitness and financial success - discover why weight training is not just for aesthetics but a crucial strategy for enhancing your business performance and mental clarity. Justin shares insights on how building muscle can lead to higher resting metabolism, improved decision-making, and resilience in the face of challenges. Plus,

Fitness Fuels DecaMillionaire Decisions
Discover how improving your physical fitness can lead to better decision-making and greater success in your business. Justin shares seven research-backed strategies that can help you clear mental fog and enhance your leadership capabilities. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/

The Lie of Generosity
In this episode, we challenge the common perception of generosity in business with Justin Goodbread. Discover why giving away your time for free may be sabotaging your success and learn how to charge for your expertise as a means of fostering transformation. Justin shares powerful insights on setting boundaries, building systems that multiply your wisdom, and the true cost of free advice. Learn mo

The Trap of False Confidence
In this episode, Justin Goodbread unpacks the often misleading nature of success and the mental hurdles that come with it. He shares insights on the Dunning-Kruger effect, emphasizing the importance of humility and seeking expert guidance as you navigate the complexities of business. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
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