Growth Masterminds: mobile growth podcast
Growth Masterminds is a podcast about mobile user acquisition and growth. Host John Koetsier talks with brand marketers and ad network representatives about user acquisition, retention, mobile measurement, privacy, and mobile marketing data. Guests have included people from IMVU, DraftKings, Mixtiles, Fyber, Kidoz, AppLike, Vungle, and Bluestacks, as well as experts like Eric Seufert and Jayne Peressini. Episodes cover topics such as pLTV, creative optimization, incrementality, fraud, privacy, and success in China.
Episodes
CTV vs mobile: Where connected TV wins
Connected TV advertising is growing fast—but can it actually outperform mobile user acquisition?In this episode of Growth Masterminds, host John Koetsier sits down with Michal Schwartz, Head of Growth at YouAppi, to explore how CTV is evolving from a branding channel into a serious performance marketing platform.Michal shares lessons learned from both the advertiser side at Playtika and the platfo
Killer growth loops for mobile apps
Funnels are linear. Growth loops are exponential. You need funnels to grow, but the power of growth loops is what will make your app engagement, give you high retention, and maybe even give you viral growth.In this episode of Growth Masterminds, host John Koetsier sits down with Hannah Parvaz, CEO of Aperture, to break down growth loops, the systems that power predictable, scalable, compounding gr
More data? More growth!
MMPs give you a strong foundation for measuring mobile campaigns. But what if that’s not enough? What if the data you’re missing could unlock faster growth, smarter user acquisition, and better ROI?That’s where Extract comes in. In this episode of Growth Masterminds, John Koetsier talks with Maayan Schor about why mobile marketers need a next-gen ELT and reverse ETL platform to move raw data in an
Data: more ad networks = higher ROAS
Add more ad network partners, and you get higher ROAS.That's what the data says.In this episode of Growth Masterminds, John Koetsier discusses the findings of a Moloco, Singular, and SensorTower report analyzing ad network mixes for consumer apps and games. Get the report here:http://bit.ly/46AnDqbJoined by Tom Shadbolt from Moloco and Gastón Laterza from Singular, they explore significant tre
LTV vs CPI: a winning strategy for mobile
Achieving LTV greater than CPI is the foundation of success in mobile growth ... obviously.But how do you consistently achieve that?With a full app lifecycle strategy.In this episode of Growth Masterminds, host John Koetsier speaks with Roberto Sbrolla, Head of Growth at AppAgent, about the critical importance of maintaining a higher Lifetime Value (LTV) than Cost Per Install (CPI) in mobile gamin
Retargeting broken? Here's how to fix it
Retargeting is one of the most powerful but misunderstood tactics in digital marketing. Too often, it's broken and marketers don't even know it.In this episode, I sit down with Paul Kovalski, head of marketing at Self Financial and host of the Efficient Spend podcast. Paul has driven more than $200M in revenue through paid media, and he brings a unique perspective on what really works in r
AI-generated ad creative: the good, the bad, the ugly
Can AI really transform your ad creative workflow? In this episode of Growth Mastermind, host John Koetsier sits down with Andre Kempe, CEO of Admiral Media, to dive deep into the real-world impact of AI on creative ad production and performance marketing.Discover how Andre and his team have moved beyond one-off AI experiments to build systematic, automated workflows that generate hundreds of ad v
Fixing mobile analytics: "truthy' measurement
What do mobile analytics and marketing measurement look like in 2025? In this episode of Growth Masterminds we chat with Barbara Galiza, a seasoned marketer, entrepreneur, and founder of FixMyTracking.Barbara shares insights from her rich career journey in growth marketing, touching on the complexities of modern marketing measurement, the impact of Apple's ATT guidelines, and the challenges of
Horizontal scaling: tips from $100M in UA spend
Imaging spending $100M for user acquisition. Or managing $3M a week.Daunting?In this episode of Growth Masterminds, we chat with Vytis Bareika , founder and CEO of Defined Chase. Vytis shares his journey of managing over a hundred million dollars in ad spend, scaling projects across web, mobile, and web3, and helping mobile games achieve over a billion downloads. We chat about various aspects of h
Retargeting for mobile games: what works now?
What works in retargeting for mobile games? Host John Koetsier spends some time with Gamelight CEO Gunay Azer about segmentation, offers, LTV, timing, and much more around effective strategies for retargeting in mobile gaming. Tune in to discover the best practices, challenges, and future trends in retargeting and remarketing for 2025, especially in the context of iOS privacy restrictions and Andr
Revenge of the humans: mastering rewarded ads
Are rewarded ad channels the revenge of the humans on the AI-driven programmatic RTB scene? And where do rewarded or incentivized ad channels fit for mobile user acquisition pros?In this episode of Growth Masterminds, host John Koetsier dives deep into the world of rewarded channels and their explosive growth with guest Roee Raz, former CEO of CashCow and current head of Payback. They discuss the
$150 million to scale your game?
Tilting Point just raised $150 million for user acquisition. In other words, it could be used to scale your game (or app!). In this episode of Growth Masterminds, host John Koetsier chats with Asi Burak, Chief Business Officer at Tilting Point about what they look for in a game or app.They talk about improving monetization and retention in games, the importance of data and iteration, and how Tilti
Do you need an MMP for just 1 ad partner?
Do you need an MMP if you just use Google? Or Meta? Or TikTok, or Apple Ads? Interestingly, you really, really do, even if you're using the free tier, because it unlocks so much more data and insight.In this episode of Growth Masterminds, host John Koetsier sits down with Owen Farmer from Dynamic Apps to explore the world of app development and marketing. Owen shares his journey of creating ap
What I learned from optimizing 3,000 web-to-app funnels
Web-to-app funnels are huge in subscription apps. Andrey Shaktin has optimized more than 3,000 web-to-app funnels, and he's sharing 10 top tips for optimizing funnels ... including 1 that boosts your revenue 20%.In this episode of Growth Masterminds, we dive deep into optimizing web-to app funnels with Andrey Shaktin, CEO of FunnelFox. We explore best practices for building and scaling subscri
RIP waterfalls: who wins when bidding is the only game in town
The waterfall is dead, long live the waterfall. On July 16, MAX will eliminate waterfall placements. Everything will be bidding.What does that mean? Is that a good thing? Bad thing? What are the impacts?In this episode of Growth Masterminds, host John Koetsier chats with Josh Chandley, co-founder and COO of Wild Card Games. They discuss the major shift in mobile ad monetization from the traditiona
Megapanel: can you trust your growth data?
Can you trust your growth data?Bottom line … can you trust the data you use to grow?This is a special LIVE episode of the Growth Masterminds podcast. We’re live on LinkedIn, YouTube, and Facebook.We're here to answer a critically important question- When Meta says you got 20,000 installs ... can you trust it?- When Google says that … can you?- How about TikTok?- Or any other partner?We’re not
AI is changing everything in marketing
AI is changing everything in marketing. Targeting, measurement, creative, content, budgets, optimization ... everything.In this Growth Masterminds host John Koetsier welcomes Lior Elden, COO of Moburst. They chat about how AI is revolutionizing the landscape of mobile marketing. Learn about the latest integrations of AI with cloud systems that allow marketers to directly interact with their data,
WWDC 2025: what's new in privacy?
What happened in privacy at WWDC 2025? Lots ... and in this episode we chat about:- Safari’s advanced fingerprinting protections and expanded link tracking prevention- Apple’s on-device AI and privacy-preserving features- The updated Ad Attribution Kit (AAK), Apple’s next-gen framework for mobile attributionThere are now stronger default browser protections, stricter URL tracking changes, advanced
Creative IQ: AI-powered creative optimization for performance marketers
How do you unlock insights from all your creative to make your ads work better? Singular's releasing Creative IQ for AI-powered insights to make your creative optimization even better, helping you drive huge performance gains.In this Growth Masterminds host John Koetsier chats with the product manager leading development of Creative IQ, Lisi Gardiner. They discuss the key challenges markers fa
Web funnels outperforming app stores?
Should you be making web funnels for your mobile apps? In this episode of Growth Masterminds, host John Koetsier chats with Igor Lyubimov, CEO of web2wave about the benefits of web funnels for mobile apps. Igor explains how web funnels can significantly improve app revenue through better conversions, higher lifetime value (LTV), and more efficient marketing strategies. They dive into the intricaci
Driving results with CTV advertising: new research
Does smart contextual data in CTV produce insane results? Host John Koetsier chats with Upwave's Chris Kelly about new research on CTV targeting and measurement that is showing some massive boost when you target ads to actual video content.Chris explains the effectiveness of contextual targeting in increasing awareness, ad recall, and favorability, citing impressive case studies such as Carl&#
Singular ROI Index 2025 unveiled!
What are the best ad networks in the world? Where can you get the best ROI and the most ROAS? The Singular ROI Index is the longest-running global ROI report, and we've just released a new version for 2025 with all the answers.In this solo episode of Growth Masterminds, host John Koetsier delves into the recently released Singular ROI Index for 2025. He highlights the extensive data behind the
Why mobile attribution is getting WAY BETTER in 2025
Mobile attribution is getting better than ever before. And that's in spite of it becoming more and more complex.There's so many measurement methodologies. Advanced SAN. AEM. Advanced AEM. Unified Measurement. SKAN. AAK. Privacy Sandbox. GAID. IDFA. Probabilistic. Modeled.You name it, there's MORE of everything.But in spite of all that, mobile attribution is getting better. Way better.
AI-generated UGC: how good is it, really?
How good is UGC in AI-generated videos? We're seeing a lot more of it in ads, but does user-generated content work for video? Does it look super-fake? Most importantly, does AI-generated UGC work: generate clicks & conversions?Join John Koetsier on this episode of Growth Masterminds as he discusses the effectiveness of AI-generated user-generated content (UGC) with Alexei Chemenda, CEO of
2 seconds 2 win: Creatives that crush mobile game marketing
To win in mobile game marketing in 2025, you need creatives that crush it. And that means creative hooks that capture people's attention in just 2 seconds.You have 2 seconds to win ... ouch!In this episode of Growth Masterminds, we discuss innovative strategies and trends in growing mobile games in 2025 with industry experts Jesse Lempiäinen, co-founder of GeekLab, and Neils Beenen from Singul
Why France fined Apple $232 million
France fined Apple $232 million or $150 million euros because France says the way Apple implemented App Tracking Transparency, or ATT is unfair and anti-competitive. Third-party independent app publishers suffered as a result, and small app makers in particular.In fact, France says, Apple could have easily integrated ATT and GDPR, the massive privacy regulation that governs digital commerce and ad
Scale smarter: Channel diversification for mobile game marketers
Channel diversification for mobile games: where do you start, and how do you do it?In this Growth Masterminds we bring not 1, not 2, but 3 seasoned growth experts to join host John Koetsier on how to scale smarter via better channel diversification for mobile games:- Matej Lancaric from 2 and a Half Gamers- Kyle West from Mistplay- Brendan O’Connor from MolocoWhen do you add new channels?Which ad
Mobile app retargeting tips from a 100M MAU app
Mobile app retargeting is a huge part of engagement, monetization, and retention for top apps. Especially in categories like shopping, travel, and gaming. What can you learn about mobile app retargeting from a 100M MAU app?Lots.In this episode of Growth Masterminds, host John Koetsier speaks with Subhadeep Chakraborty, Senior Manager for Growth at Ixigo. We chat about the importance and effectiven
Ad monetization for mobile games with Felix Braberg
How do you achieve optimal revenue from ads in your game? Ad monetization is an increasingly complex but necessary part of the business for mobile game publishers. In this video we dive into ad monetization for games with Felix Braberg ... part of 2 and 1/2 Gamers.We discuss the perfect balance needed for successful game monetization strategies, focusing on hybrid and ad monetization. Felix shares
iOS measurement in 2025: what's working?
Measuring ad campaigns on iOS has been hard ever since ATT. But what can we expect in 2025?In this episode of Growth Masterminds, we discuss the future of iOS measurement and marketing in 2025 with Jesse Lempiainen, co-founder of GeekLab, and Neils Beenen from Singular. We talk about the impact of Apple's IDFA changes, the effectiveness of various measurement methodologies like SSOT, MMM, CAPI
Incrementality insights from 750 million app installs
How important is incrementality? In this Growth Masterminds we chat with the CEO of an app publisher with 750 million app installs: how they think of incrementality, how they measure incrementality, and tips for how you can do the same.Measuring incrementality is especially on the App Store and Google Play ... where you might be the top result and also have bought ads against your brand and keywor
Professor ARPDAU: free retention curve, LTV predictor, DAU predictor
Need retention curves, LTV predictors, or DAU predictors for your mobile game or app? Don't want to learn about to build retention curves or LTV predictions or DAU predictions, but need the data?You're in luck: Russell Ovans, author of Game Analytics, has just built out these tools for free use. And in this edition of Growth Masterminds, he shows us exactly how they work and why they'r
Scaling ad spend to $10K/week PROFITABLY
How do you scale ad spend profitably? You can spend $300/day and make money, but it's much harder to scale ad spend to $10,000 per week and still be profitable. Here are 5 keys to profitably scaling mobile ad spend ...In this episode of Growth Masterminds, host John Koetsier is joined by Lukas Szanto, a lead generation specialist and senior UA manager. We explore 5 keys to profitably scaling a
Why privacy and consent are AMERICAN things now, not just EUROPEAN
Since 2020, 19 U.S. states have implemented data protection laws. That means mobile app publishers don't just have to worry about data, privacy, and consent when they publish in Europe. They also have to think about it in the U.S.
So ... how do you make data consent (a boring legal formality that annoys customers) a positive part of your app onboarding. And ... essentially ... a marketing mom
Women & mobile gaming: 9 things you need to know
Women are half of mobile gamers, but many of them don't identify as gamers. Superbloom CEO Emily Yim and John Koetsier talk about making great mobile games for women, and much more.
Emily shares her journey from working at major gaming companies like EA, Zynga, and Glu to founding her own company and launching the hit game Venue. The conversation delves into the gender dynamics in gaming, gro
60% lower cost per trial via web2app?
Can web2app deliver 60% cheaper trials for your subscription-based apps?
And be able to track 20% more?
In this Growth Masterminds, we chat with Gessica Bicego:
- Blinkist
- Paired
- Kayak
- Fractional CMO, growth consultant
Gessica shares her journey from Blinkist to Paired, revealing key insights into the benefits and challenges of transitioning user acquisition efforts from app to web campa
No more App Store fees
Will 50% of in-app purchase revenue move to owned channels over the next few years?
Stash thinks so.
In this Growth Masterminds, I chat with Justin Kan, co-founder of Twitch, serial entrepreneur and investor, along with Archie Stonehill, who leads product for Stash.
We talk about direct-to-consumer or D2C in mobile gaming, where getting revenue from what used to be in-app purchases over owned
Scaling mobile games beyond 1 million players: 6 challenges
How do you scale your mobile game beyond 1 million players?
Anyone can start a game or an app and get a certain amount of growth. But scaling is hard: you need to find more players, sure, but you also need to expand beyond your initial niche.
And you probably have to start paying attention to what your competitors are doing.
In this episode of Growth Masterminds, host John Koetsier talks with S
How AppLovin is fueling the boom in incentivized ad networks
What is going on in the rewarded ad space? Why is it exploding?
Well, in an odd way, it's AppLovin's fault.
In this episode of Growth Masterminds, host John Koetsier chats with adtech OG Paul Bowen, Chief Revenue Officer at Stream Elements. They discuss the current state and future of the ad tech industry, focusing on the resurgence of rewarded and incentivized ad spaces, the implications of ind
How to grow games globally
Is it possible that you’re wasting marketing dollars by only user acquisition where you always have been in the past? Or limiting your potential growth?
In this episode of Growth Masterminds, host John Koetsier chats with Tom Shadbolt, Moloco's Senior Marketing Insights Manager, about the untapped opportunities in global markets beyond the big 5 countries which account for 60% of gaming UA spend.
How to scale influencer marketing
How do you scale influencer marketing?
In this episode of Growth Masterminds, we chat with influencer marketing expert Yuliya Gorenko from Mishka Agencies. She's scaled influencer marketing programs to 8 figures, has over a decade of experience and has worked with over a thousand creators.
She's also a former PR and marketing specialist with L'Oreal.
Yulia shares her journey from L'Oreal to buildi
1 must-have to scale your app 100X
If you're going to scale user acquisition, it's pretty hard if not impossible to do it without rock-solid forecasting.
In this episode of Growth Masterminds, host John Koetsier chats with Nathan Ceulemans, an exec at Kohort, about forecasting and predictive analytics.
Nathan shares insights from his experience at Leanplum, SensorTower, and Kohort. We discuss how accurate forecasting can enhance
Went viral on TikTok Shop ... sold out in 3 days!
Imagine going viral on TikTok and getting millions of views. Then imagine you have a product attached to those views and you sell out in 3 days.
In this episode of Growth Masterminds, host John Koetsier chats with Vivian Chang, the VP of e-commerce at GNC, about retail subscriptions.
We chat about GNC's experimental success on TikTok Shop where a women's Stress Vita Pack went viral and sold out
Boosting conversions on Roku: Roku's head of ad innovation Peter Hamilton
CTV's growing fast. But where does it fit in your marketing mix?
In this Growth Masterminds, host John Koetsier chats with Peter Hamilton, Head of Ad Innovation at Roku. That talk about the role of Connected TV (CTV) in marketing, its evolution, and the ad experiences on Roku.
They also explore the integration of Shopify, ad measurability, and targeting strategies.
They also chat about new en
UA diversification: CTV, DOOH, podcasts, and radio?!?
Almost all growth marketers want diversification.
Diversification was almost unanimously chosen as a key focus by over 100 UA pros when I recently asked them during a webinar.
So how do you do it?
In this episode of Growth Masterminds, we chat with Angelina Marmorato, VP at Lemma, about omnichannel via emerging (and old!) media. Omnichannel is kind of an old world in digital marketing, but mayb
6X creative output with AI?!?
What can AI do for your creative?
How about 6X'ing your output? Or automating winners and losers? Or saving you the awful, horrible non-creative grunt work of making hundreds of variations for testing?
In this episode of Growth Masterminds, host John Koetsier interviews Hagop Hagopian, the founder and CEO of Appvertiser. They chat about AI's role in creative quality and quantity, the use of spe
Winning with programmatic mobile ads: US, UK, DE, IN, BRA, JPN
What ad formats will skyrocket your app? What publishers will grow downloads faster?
In this episode of Growth Masterminds, host John Koetsier chats with Tomas Yacachury from Kaizen about its latest Programmatic Inventory.
They discuss 6 different nations:
1. The US
2. UK
3. Germany
4. India
5. Brazil
6. Japan
In Japan, manga is king, so native ads work great. In Brazil, Spo
Marcus Burke on free trials, Advantage+, AEM, web to app, funnels, and way too much more!
This is the potpourri episode: the everything everywhere all at once of growth marketing podcasts.
Growth Masterminds host John Koetsier sits down with industry expert Marcus Burke, who brings over 12 years of experience in user acquisition and growth marketing with companies like InnoGames and Blankist, and is now a UA consultant.
We dive into the effectiveness of free trials in subscription ap
End cards that convert: boost mobile ads conversion by 30%
Can you boost mobile ad performance 30% or more with the right end card?
The answer is a definite maybe.
:-)
In this episode of Growth Masterminds, host John Koetsier discusses the effectiveness of end cards in mobile advertising with Avi Cohen, a creative lead at Bigabid.
They explore the challenges of determining the optimal length and format for mobile ads, shifting industry trends toward
New Unity CEO Matt Bromberg on games, ads, AI
What will Unity focus on under its new CEO, Matt Bromberg?
In this episode of Growth Masterminds, host John Koetsier talks with Unity's new CEO, Matt Bromberg, about the company's recent developments and future goals.
They discuss Unity's controversial pricing model change, the importance of Unity in the gaming industry, and the challenges of profitability. Bromberg shares insights on Unity's r
CAPIs, CAPIs, CAPIs, all about CAPIs
CAPIs are everywhere right now. And for some advertisers, conversion APIs are the way to ensure they and their ad partners have enough data quickly enough to optimize campaigns and grow faster.
In this episode of Growth Masterminds, we chat about CAPIs in today's advertising landscape with Mike Gadd, Customer Success Director for EMEA & India at Singular.
We explore what CAPS are, why t
8 biggest mistakes in paid user acquisition
What are the 8 biggest mistakes people make in user acquisition?
(Some are going to surprise you.)
In this episode of Growth Masterminds, host John Koetsier sits down with Lorenzo Rossi, co-founder and head of growth at Replug. They delve into crucial aspects such as tracking and measurement, targeting, Apple search ads, Android and iOS strategies, and wrong KPIs.
Lorenzo shares in-depth insig
UA via OEM: new opportunities for growth
User acquisition via OEM is changing massively. What used to be a simple pre-install that maybe no-one ever saw is evolving into 3 different types of app installs for new device owners and HUNDREDS of ad opportunities in OEM apps and on-device experiences.
Join John Koetsier on Growth Masterminds as he chats with Ashwin Shekhar, CRO of Avow about the differences, cost benefits, and downsides of v
Dominate growth in Q4 2024
Q4 is the golden quarter. It's when many businesses make it or break it?
How can you dominate growth in Q4 2024?
We're doing 3 webinars in 3 days on exactly that ... listen in for what's going on, and find the link to sign up right here:
https://lp.singular.net/dominating-q4
The future of AI in games with Roblox chief scientist Morgan McGuire
Can you imagine creating a game with your voice? It's kind of the ultimate low code, no code scenario.
In this Growth Masterminds, Roblox chief scientist Morgan McGuire chats with host John Koetsier about the future of AI in games. With 380 million monthly users, Roblox is at the forefront of AI-driven game development and community building.
They discuss groundbreaking advancements in gener
How to do your best work in growth marketing
How do you do your most impactful work as a growth marketer?
How do you avoid being busy, checking off tasks, doing “good work” … but maybe not doing the most impactful things?
In this episode of Growth Masterminds, Host John Koetsier is joined by Hannah Parvaz, an award-winning marketer and the founder of growth agency Aperture. They discuss how impactful work as a growth marketer should be a c
1 thing we forget when growing games
What is the super-important topic we are not talking about in mobile gaming?
Player motivations.
We talk about a lot in growth marketing for mobile games ... retention ... CPI ... core loops ... game economies ... targeting ... and more.
But we often forget to take player motivations into account.
In this Growth Masterminds, host John Koetsier chats with Google's Mobile Gaming Analyst and
Mobile marketing for fintech: what's changing?
Fintech funding and valuations are down, but growth is still hot at 21% CAGR.
In this episode of Growth Masterminds, host John Koetsier chats with Self Financial's growth marketing lead Paul Kovalski.
Paul shares insights on the challenges and opportunities of multi-platform acquisitions, measurement complexities, and effective bidding and optimization strategies. They delve into the signif
How to sell your mobile app
How do you sell your mobile app?
Sometimes you're just not the right person or company to take your app to the next level. You need more cash, or you need marketing expertise that you don't have.
Well, then you might need to sell your app to another publisher, studio, investor, or app aggregator.
Welcome to Growth Masterminds! In this episode, host John Koetsier chats with app sales exp
9-figure exit: how Idle Tycoon grew so big
How do you achieve a 9-figure exit in mobile gaming?
In this episode of Growth Masterminds, host John Koetsier chats with Daniel Stammler, co-founder of Kolibri Games, known for the Idle Tycoon series.
Daniel shares his journey from dropping out of university in 2016 to selling his game studio to Ubisoft for a nine-figure sum. They discuss the appeal of idle games, the challenges faced entering
Privacy Sandbox Simulator: see NOW what you'll get THEN
What data will you get when Google unleashes Privacy Sandbox for Android? And how will you need to set up your conversion models?
Privacy Sandbox isn't fully here yet, but you can already check how you'll want to set up campaigns and what events or revenue you'd like to track.
How?
Using Singular's new simulator for Privacy Sandbox.
As Google Ad ID phases out, the discussion fo
Do you need a Google-specific creative strategy?
Do you need a Google-specific creative strategy? In this episode of Growth Masterminds, we chat with a former googler, now UA consultant, about why the answer is ... YES.
Her name is Ashley Black, and host John Koetsier chats with her to unravel the complexities of Google's ad platform. Ashley, who spent nearly a decade at Google, discusses the critical importance of having a Google-specific
How to pick an offer wall for your mobile app
How do you pick an offer wall for your mobile app? There are dozens of tools and services ... how do you decide which one is best for you?
In this episode of Growth Masterminds, we dive into the world of offer walls and their impact on app monetization and user acquisition. Join us as we chat with Alex Hrankin, CEO of Scrambly, and Massimo Caroli, founder of MAF, to uncover the best strategies fo
5 keys for influencer marketing in 2024
What are the 5 things you need to know to succeed in influencer marketing in 2024?
In this episode of Growth Masterminds, host John Koetsier discusses the ever-evolving landscape of influencer marketing with Kristina Nikeenko, the Influencer Marketing Director at Zorka.
They cover everything from the projected $24 billion market value in 2024 to platform-specific strategies, the importance of d
What's hot in mobile gaming right now?
What is happening in mobile gaming in 2024?
Apparently old people game more than young, casual’s growing everywhere. The market as a whole is growing, and daily engagement jumped back up after a decline last year.
I recently saw that Adjoe put out a Mobile Games Index 2024 and I wanted to know more, so in this episode of Growth Masterminds, we discuss the latest trends in mobile gaming with Carl
Hello AdAttributionKit: what we learned from WWDC 2024
Goodbye SKAdNetwork, hello AdAttributionKit. Or AAK, or AdKit.
In this special episode of Growth Masterminds, we dive into Apple's new ad attribution kit, announced at WWDC. We discuss the nuances of the new version, not exactly SKAN 5, and its support for third-party app stores and reengagement campaigns.
The episode features in-depth insights from Singular CEO Gadi Eliashiv and CTO Eran F
WWDC 2024 and the end of SKAN (maybe)
WWDC kicked off today and SKAdNetwork is nowhere to be found. Instead, we have App AdAttributionKit and Web AdAttributionKit (say that 3X fast, we dare you!) and not much detail about where SKAN is going.
Out guest today, however, thinks that there' won't be a SKAN 5 or a SKAN 6, and that there will just be new AdAttributionKit releases from time to time. And that all the juicy new tech p
4 frameworks for killer mobile app retention
How do you achieve insane mobile app retention rates? One way is magic. Another is pure accident. The third is by applying smart frameworks to science (and magic) your way to better retention.
In this episode of Growth Mastermind, host John Koetsier speaks with mobile growth expert Jacob Rushfinn about achieving high app retention rates.
They discuss four frameworks for tackling retention: Dari
Stop A/B testing?
Should you stop A/B testing creative right now?
In this episode of Growth Masterminds, host John Koetsier chats with Ellad Matarasso, Director of Growth at Alison.ai.
They discuss the limitations of traditional A/B testing in growth marketing and how Google and Meta do essentially massively multivariate simultaneous testing. Matarasso shares insights on how AI can analyze creative elements fram
Privacy Sandbox: is Protected Audiences the new Topics API?
Protected Audiences has grown a lot since it was FLEDGE, and even this year. As such, it’s going to be useful for much more than just retargeting, according to 2 experts.
In this episode of Growth Mastermind, host John Koetsier explores the intricacies of Google's Privacy Sandbox with a particular focus on the Protected Audiences API.
He’s joined by experts Omri Gal, Head of Privacy Sandbox
5 Jedi mind tricks for insane retention
Everyone needs better app retention. Especially in health and wellness categories.
One app, Welltory, has an insane 56% retention rate for users over the last 3 years. As in ... people installed 3 years ago, and THEY ARE STILL USING THE APP today.
How?
Perhaps some Jedi mind tricks, which Asya Paloni, VP of Strategy, shares with us in this episode of Growth Masterminds.
We chat about Welltory&
Maximizing app engagement with AI agents
Should you have an AI agent assigned to every single app user?
In this episode of Growth Masterminds, host John interviews Shaun Wheeler, a data scientist at Aampe. They focus on mobile user engagement and the innovative approach of assigning an AI agent to each app user.
They discuss the limitations of traditional user engagement strategies, such as generic pop-up messaging, and the power of A
Why your game won't GROW
What are the most common blockers to growing games profitably? In other words, why won't your game grow?
You built a game and it’s awesome, but it’s not growing like you want it to. What’s wrong? Maybe this episode of Growth Masterminds holds the answer.
Today we’re chatting with who reminds me of Ben Affleck in The Consultant, because she’s called in when nothing else is working
Her name i
IAP spend trends 2024: who will win?
Where is IAP spend going in 2024?
It’s tough out there: inflation is still high, ad revenue is underpacing GDP, and GDP growth is softening in key countries including the USA.
So what can we expect from in-app payers in 2024?
In this episode of Growth Masterminds, host John Koetsier delves into the future of in-app spend and gamer loyalty with guest Jason Heller, CEO of Mistplay. The conversati
How to kill it on TikTok (even with a tiny budget)
How can you kill it on TikTok, generate more organic downloads, and build your community quickly? Oh ... and by the way ... you don't have a huge budget.
In this episode of Growth Masterminds we meet Sarah Neill, founder and CEO of Mys Tyler, a platform connecting women with 'body doubles' to find clothing that fits perfectly, thus solving the common problem of shopping disappointment
Unified Measurement for iOS mobile attribution
In this episode of Growth Mastermind, host John Koetsier discusses the challenges of iOS mobile measurement in the era of privacy updates, focusing on the difficulty of distinguishing between organic and paid acquisition and the fragmentation of measurement across different methods: SKAN, IDFA, IDFV, MMP, and more.
Guests Evyatar Ram and Kelsey Lee, product and marketing managers, introduce Singu
Women in growth: 5 extraordinary women
This special episode of Growth Masterminds features an all-women panel discussing their experiences and challenges in the growth industry. The guests share their career paths, biggest triumphs, and the key challenges they've faced, offering advice for women considering a career in growth. The panel comprises of five accomplished women from various companies who delve into topics such as the im
Getting more data from your ad networks than they offer
How do you get more data from ad platforms than they offer? Simple: use Singular.
No, we're not talking about anything underhanded or tricky. We're simply getting multiple dimensions and breakdowns that are individually available but not generally visible together. That lack of visibility has a cost: complexity, time, and your ability to see optimization or targeting capability.
In this
The best ad networks on the planet
Welcome to a podcast crosspost from SplitMetrics' App Growth Talks. Host Lina Danilchik chats with usual Growth Masterminds host John Koetsier as they talk about Singular's ROI Index for 2024 highlighting the best ad networks on the planet.
I chat about the significance of Singular's ROI Index, detailing the best mobile ad networks across various geographies and verticals. Lina asks m
Google's new CMP requirement FAQ
How will Google’s new consent management platform requirement impact mobile app and game publishers? You now need a CMP ... what's that all about?
In this Growth Masterminds we dive into the complexities of managing user privacy and consent in mobile apps and websites. Google's new consent management platform requirements for AdMob, AdSense, and Ad Manager users are in effect right now.
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