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The Unhedged Marketer

A podcast by Marissa Homere 5 Episodes Oct 13, 2026

The Unhedged Marketer is a weekly marketing and advertising podcast hosted by Marissa Homere, drawing on her twenty years of experience in the industry. Each roughly ten-minute Monday episode breaks down one big story from the world of marketing that week and explains what it actually means for brands. Regular segments cover the money behind marketing moves, a brand decision worth examining, a notable number, and an ad worth your time. The show is blunt and jargon-free, focused on how spending and financial decisions shape the brands consumers see every day.

Episodes

UNHEDGED WEEKLY - PhotoShop, but make it vibe coded. Oct 13, 2026 737 What moves markets moves marketing. Here’s everything I broke down this week.The Take: ArtCraft and AdobeA frustrated software engineer got hit with Adobe’s cancellation fee one too many times, so he used AI to rebuild the entire Adobe Creative Suite and put it online for free. We’re looking at why this is a massive warning sign for anyone relying on high switching costs instead of a great product

UNHEDGED WEEKLY - Nike's $1.3 billion flip-flop Oct 5, 2026 558 In this episode, I unpack Nike’s high-stakes gamble: doubling down on $1.3 billion in flashy brand advertising right after cutting costs and laying off staff under their new “Pace” plan. Is pouring money into emotional storytelling a proven strategy for surviving a slump, or proof of a pivoting strategy?I also cover how retail giants like Amazon are quietly shutting out AI shopping agents to prote

UNHEDGED WEEKLY -"Meta, cancel my gym membership." Sep 28, 2026 692 AI agents are coming for your forgotten subscriptions.Meta’s Muse can scan your spending, find the subscriptions you’re not using and cancel them for you. That’s convenient for consumers, less convenient if your business model depends on people meaning to cancel and never quite getting around to it.That’s the big story this week.Also: McDonald’s puts Geico in the drive-thru, On explains why Mbappé

UNHEDGED WEEKLY - The inbound and unbound of it all. Sep 21, 2026 845 When the company that invented inbound marketing starts selling ads and cold outreach, what does that say about inbound?This week, I look at HubSpot’s first UNBOUND conference, why the old content model depended more on free Google distribution than we liked to admit, and what happens to B2B marketing budgets when that traffic stops being free.Plus: Omnicom plans for 15,000 fewer employees while r

UNHEDGED WEEKLY - “This is not a marketing stunt”, AI’s Borrowed Time, and Samsung’s Reheated Leftovers Sep 14, 2026 852 When a 27-year-old AI researcher quits his job and posts “this is not a marketing stunt,” why does the internet immediately jump to the conclusion it IS an ad? This week, I break down the structural trap of virtue branding in tech, what proposed AI safety regulations would actually do to market competition, and why interest rates are coming for your 2027 brand budget.Plus: Florida sues Netflix ove

UNHEDGED WEEKLY - Amazon's fake bidder, Pepsi fires its ad agency, and KFC decides one boss isn't enough. Sep 7, 2026 640 Welcome to my first podcast edition of Unhedged Weekly, a newsletter I’ve been running on LinkedIn for a few months. I figured I’d give readers a different format of the newsletter, hope you enjoy!Okay, so the most interesting thing I read this week was a lawsuit… stay with me. It’s about how Amazon decides what a brand pays for an ad, and the answer turns out to be “a bidder who doesn’t exist.” T

The Unhedged Marketer

Episodes

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