The Science of Social Media
The Science of Social Media is a weekly podcast from the Buffer team. Each episode answers listener questions and explores practical social media marketing strategies and tactics. The show focuses on helping businesses grow their audience and build a brand that customers love. It is aimed at marketers and entrepreneurs looking for actionable advice, with a community of more than 25,000 weekly listeners.
Episodes
'Bluesky Wants to Help Creators Make Money' — COO Rose Wang: Introducing Buffer Chat
Buffer Chat is Buffer's brand-new show — get a sneak peek of what to expect in this bonus episode. Find all episodes of Buffer Chat here →---Bluesky wants to be a new home for creators, on their terms. 🦋 In this episode of Buffer Chat, host Kirsti Lang sits down with Rose Wang, COO of Bluesky, to explore the platform that’s shaking up social media as we know it. Rose breaks down how Bluesky is
From Zero to 30K YouTube Subscribers in Six Months
Ready to unlock the secrets to YouTube growth? In this episode, we delve into the world of YouTube and share invaluable tips from YouTube creator Paul O'Malley. Learn how to harness the power of short-form content, optimize your posting schedule, and make the most of Buffer's new scheduling feature for YouTube Shorts. With Paul's expert guidance, we'll uncover the strategies you ne
Why you shouldn't add links to your social posts
Here’s a question that puzzles most social media users …
Why do some of my posts get more views than others?
It’s a difficult question to answer. Each social network has a different algorithm. Each algorithm promotes and demotes posts in their own unique way. We’ve spent months analyzing reach and have attempted to determine why some posts (with links) get less views than others. Tune in to hear w
What is the Ideal TikTok Length?
Today we’ll be discussing a topic that we have been asked several questions about: what’s the ideal length for a video on TikTok? More specifically, we explore whether there is a one best TikTok length and look at examples from content creators who make both short and longer videos on the platform.
I hope you enjoy the episode! We’re testing the waters to see if we can get this show back up and ru
It’s Here… AI for Social Media Scheduling
Hello there! Today, we're talking about the brand new Buffer AI Assistant, a game-changer in the world of social media management. With the ability to suggest post ideas, write posts for you, optimize, shorten, or even translate your content, the AI Assistant is like having a virtual marketing assistant at your fingertips. Don't worry, it's not a replacement for creators, it's designed to help you
A Beginner's Guide to Mastodon
Are you tired of feeling like just another number on centralized social media platforms? Look no further than Mastodon, the decentralized, open-source alternative to mainstream networks. In this episode, we dive into what Mastodon is, how it differs from traditional social media, and how to get started on the platform. From building a community to customizing your experience, we'll cover everythin
6 Ways AI Can Support Content Creators
Hello there! As audiences demand more content across different platforms, the number of content creators is growing to meet the demand. But it’s hard to keep up the pace of consistent and quality publishing without the support of a team. Content creators need all the help they can get – and they can find it in artificial intelligence, or AI. In today’s episode, we will explore six ways in which AI
7 Important Skills You Need to Be a Successful Social Media Marketer (Repeat)
A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another.
But what does it take to be a great social media manager? What are the skills to master in order to be effective?
In this episode, we'll cover the primary skills that we employ for social media here at Buffer, plus a few skills we’ve not
How to Build Your Personal Brand: Top Tips for 2023
Hello there! Personal branding has become an increasingly important aspect of successful career growth and social media is the tool everyone’s using to achieve that growth. On today’s episode we explore the future of personal branding as told by experts interviewed for our Social Proof series and in-house predictions.
I hope you enjoy the episode! We’re testing the waters to see if we can get this
Surviving the Holidays as a Small Business Owner
Today we'll be discussing how to set boundaries during the holiday season. The holidays are supposed to be a time for rest and relaxation, but for many small business owners, it can be a hectic and stressful time. We'll be sharing tips and strategies for setting boundaries with family, friends, and clients to ensure that you're able to enjoy the season while still taking care of your business. Tun
The Twitter Upheaval and What it Means for Marketers
Hello there! On today’s episode we dive into what’s happening at Twitter and how it will impact marketers. We also share some advice for getting more engagement on Twitter, featuring a brand new Buffer feature, Twitter Threads scheduling. Learn more about threads scheduling at https://buffer.com/twitter.
I hope you enjoy the episode! We’re testing the waters to see if we can get this show bac
5 Social Media Content Ideas for 2023
Oh hi there, it’s been a while! We’re experimenting with kicking off the Science of Social Media podcast again! On today’s episode we take a look back at our best performing social media posts of 2022 and share what worked! We’ll also celebrate the launch of our latest Buffer feature, Ideas, a tool to help you save, store, and action all your best ideas. Head here to learn more: https://buff
Introducing Small Business, Big Lessons Season 2 — A Buffer Original Series
Listen to a preview of Small Business, Big Lessons, a podcast from Buffer that goes behind-the-scenes with inspirational small businesses to explore how they are questioning the best ways to build a business and uncover the big lessons we can learn from their journeys (so far).
The eight-episode series tells business stories from extraordinary small businesses and the people behind them, examining
How to Build an Audience on Twitter (with Matthew Kobach)
Welcome to episode 200 of The Science of Social Media! Thanks to each and every one of you for tuning in to the show and joining us on this journey.
Today we're focusing on how you can build an audience on Twitter.
Twitter has over 321 million monthly active users, and it’s the perfect platform to build an audience — either for your personal brand or on behalf of your company. But how do you
Allyship and Anti-Racism on Social Media
Today’s episode is a little different from usual. In this episode, we’re focusing on allyship and anti-racism on social media.
Back in June, Buffer made a commitment to anti-racism work as an organization, as did many other brands worldwide.
And we want to regularly focus on this topic here on The Science of Social Media to keep ourselves accountable and also help others to continue to move
No Budget, No Problem: Shifting Social Media Strategy in the Face of COVID-19
As Q4 approaches, budgets are top of mind for many of us.
And if you’re feeling worried about managing budgets, and hitting your goals, you’re not alone — a recent study on the marketing impact of COVID-19 from LinkedIn found that budget cuts are the top concern and the biggest challenge for marketers right now.
In this episode, we're joined by Buffer's VP of Marketing Kevan Lee. Kevan
How Local Businesses Can Crush It On Social (And Keep Customers Coming Back... Without Spending a Dime)
As of July 2020, more than half of all the people on Earth use social media.
With so much of the world’s population using social channels — and more joining for the first time each day — social media offers incredible opportunities to connect with your customers, no matter your business size.
And in this episode, we’re going to focus in on exactly how local businesses can get most out of social me
Measuring Social Media Success Using Data
The thing we love most at Buffer is helping you succeed at social media. But I’m sure every social media manager has at some point asked themselves the question… "what exactly does success look like?"
In this episode, we’re going to help you to define what success might look like for your business and specifically how you can use data to measure success, thanks to some expert advice from Buffer's
How to Sell More Online
According to data from Shopify, new stores created online grew 62 percent between March 13th to April 24th, 2020.
With so many businesses moving from brick-and-mortar to online, and many people embracing their inner entrepreneur and starting completely new businesses, we’ve seen a ton of people asking questions around how to sell online.
In this episode, we're joined by Simon Heaton, Demand
Inside Buffer's Formula for Customer Engagement on Social Media
As people have been spending more time and home, screentime and time on social channels have also gone up. This has led to big jumps in engagement for many brands. And though a rise in engagement is great for marketers, it can also bring unexpected challenges and more demand for support.
With many brands not expecting such a sudden increase in messages on social, we spoke with Buffer's custo
How to Stay on Top of an Ever-Changing Industry in 30-Minutes Per Day
Does this sound familiar: One minute your social strategy is flying... the next, numbers are down, and it's hard to pinpoint exactly why. We're sure every social media marketer can relate to this in one way or another. But no need to worry. Today, we're opening up about how we stay on top of the social media industry here at Buffer.
In this episode, we'll be sharing how to stay one step ahea
Adapt and Thrive — Social Media Advice to Get You Through (Part Two)
This week we’re jumping back into our Buffer Session on how to adapt your social media strategy and thrive in this changing times.
(If you didn’t catch part one, we released that last week. Feel free to jump back and start there.)
In part two, Buffer’s Kevan Lee and Darcy Peters are again joined by Janet Mesh CEO at Aimtal. In this episode, we join the session as they begin to tackle audience ques
Adapt and Thrive — Social Media Advice to Get You Through (Part One)
Now more than ever social media may be one of your most important channels for connecting with your audience and your customers.
The tricky part? Social media strategies have changed just as fast as everything else!
This past week we held our first Social Media Sessions event. During the session, Kevan Lee, Buffer’s VP of marketing, was joined by our Customer Advocacy Lead Darcy Peters and Janet M
Why Brands Shouldn't Overlook Pinterest (Plus 3 Strategies You Can Use Today)
When most people think of social media platforms, Facebook, Instagram, Twitter — maybe even TikTok — tend to be top-of-mind. But today we're sharing why you should be thinking about Pinterest and how it could fit with your social strategies.
Occasional Science of Social Media co-host and Buffer’s head of PR Hailley Griffis takes a deep dive into data and tactics shared with us by the Pintere
What’s Next for Instagram? New Strategies to Make Your Brand Stand Out
"I feel like I’m getting tired of Instagram and I get the feeling other people are too."
This week, we speak with Buffer’s head of content Ash Read to discuss the future of Instagram. Ash shares a few unconventional opportunities for brands to stand out on the platform and how he sees Instagram marketing evolving. We also discuss why brands should be focused on community building above all e
How a VP of Marketing Looks at Social Media Metrics
What metrics really matter to social media marketers and marketing leaders?
We’re really excited to share our new podcast format with you all today. Every week, the Buffer team (and occasional special guests) will be answering your biggest social media marketing questions.
This week, we speak with Buffer’s VP of marketing Kevan Lee, to discuss the metrics that really matter for social media market
Social Media Management in Times of Crisis
These are times of fast-changing news around COVID-19. It’s clear that what we are facing — not just as marketers, as friends, and parents and colleagues — is unprecedented. And we’re all in it together.
So what does social media management look like over the coming weeks and months? We’re still figuring it out.
We hope that the thoughts in this episode can act as a starting point to work from as
Encore: Inside the Facebook Ads of Your Competitors
(Right now we’re working on creating a brand new, refreshed version of The Science of Social Media. We can’t wait to share it with you next week. We think you’ll love it. In the meantime, we're revisiting one of our top from the past year. Thank you for being along for the ride and for making The Science of Social Media part of your podcast routine. We're very grateful to have you.)
Encore: A Crash Course in Microcopy for Social Media Captions
(Right now we’re working on creating a brand new, refreshed version of The Science of Social Media. We can’t wait to share it with you in just a few weeks. We think you’ll love it. In the meantime, we're revisiting one of our top episodes of 2019. Thank you for being along for the ride and for making The Science of Social Media part of your podcast routine. We're very
Encore: Marie Kondo-ing Your LinkedIn — The LinkedIn Audit Blueprint to Help Your Profile Shine
(Right now we’re working on creating a brand new, refreshed version of The Science of Social Media. We can’t wait to share it with you in just a few weeks. We think you’ll love it. In the meantime, we're revisiting one of our top episodes of 2019. Thank you for being along for the ride and for making The Science of Social Media part of your podcast routine. We're very grateful to have you.)
Find the Best Times to Post on Social Media
Does the timing of your social media posts still matter?
Here at Buffer, we think so! And in today's episode we'll be guiding you through our processes for finding the best times to post on platforms like Facebook, Instagram, Twitter and LinkedIn.
Here are the show notes: https://buffer.com/library/best-time-to-post-on-social-media
- Dave & Bonnie
About the Show:
The Science of Social Media is
How to discover what works: Our guide to social media experiments
Over the years, we’ve shared plenty of tips and tactics to help you with social media marketing but one thing we haven’t really done well is to explain how to run social media marketing experiments…
Today you’ll learn the six simple steps we use to run social media experiments, and we’ll also share some experiment ideas that you can get started with right away.
Here are the show notes: https://buf
How the Instagram Algorithm Works in 2020 (Plus a New Stories Feature)
Do you have a burning question about the Instagram algorithm? If you do, chances are it may have been answered recently.
Instagram recently held a Q&A where it shared the ins and outs of the algorithm and publicly addressed some myths and rumours about how it works. In this episode, we’ll give you a run through of the main questions Instagram answered during this Q&A and we’ll dive d
11 Thumb-Stopping Instagram Stories Design Tips
Instagram Stories has over 500 million daily active users, meaning half of Instagram’s overall user base create or view stories every single day.
This means you have the potential to connect with your Instagram audience in two different places on the app — the feed and stories — and you don’t want to waste that opportunity with dull Stories and visuals.
To help you captivate your audience in your
How Brands Can Leverage Pinterest To Make Sales
Did you know: Pinterest is such a key part of the buying journey for its users that over 90 percent of weekly active Pinners use Pinterest to make purchasing decisions.
Talk about buying power!
Pinterest is no longer simply a place to save ideas and build dream boards. Instead, Pinterest has turned into the world’s largest visual discovery platform.
Thankfully there are some really simple ways tha
Encore: The 7 Important Skills You Need to Be a Successful Social Media Marketer
(This week, we're re-airing our top episode of the year. Thank you for being along for the ride and for making The Science of Social Media part of your podcast routine. We're very grateful to have you. Wishing you a great 2020!)
A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another.
But what
Encore: 8 Fun Things to Try on Instagram You Probably Haven't Thought of Before
(This week, we're revisiting one of our top episodes of 2019. Thank you for being along for the ride and for making The Science of Social Media part of your podcast routine. We're very grateful to have you. Happy new year!)
It can be hard to stay on top of the latest news for everything that’s coming to social media. We'd love to help you. This episode of The Science of Social Media takes a dive i
Introducing: Breaking Brand, Episode One
Today, we have a special episode for you — something a bit different than usual.
We’d love to share the first episode of our new podcast series, Breaking Brand, which follows the story of a world-class branding agency closing up shop in order to start a totally new business from scratch.
If you enjoy this episode, the full season is available to listen to now, wherever you get your podcasts. Just
The Best Instagram Stories of 2019
Instagram Stories was one of the most dynamic social media channels in 2019. So much happened with Stories — from new developments with the product to strong returns on Stories ads and organic reach.
Over 500 million people use Instagram Stories every day.
So when it comes to picking some of the best Stories campaigns of 2019, we really have a lot of options.
We’ll run through a list o
Why social commerce will rule social media in 2020
What will the future hold for social media?
We have a pretty good guess that social commerce will play a large role. From Instagram Checkout to Pinterest Shop the Look - and everything else in between - the social networks have commerce on their roadmaps. Expect to see a lot more of it in 2020, and get your brand and business prepared today with our episode all about social commerce. Find ou
The Complete, Actionable Guide to Marketing Personas
Marketing personas are the foundation that holds your strategy and messaging together.
This week's episode will give you some insight into the persona process that will hopefully kick start your social media strategies for 2020.
If you’re not in planning mode yet, then hopefully this gives you some inspiration on where to start. Marketing personas can do a tremendous job of aligning al
Brand Secrets for Standing Out in a Crowded World
We live in a world of infinite supply…
The secret to standing out is to have a brand that your customers connect with and care about deeply.
In today’s world, brand is often the only differentiator between your business and your competitors. So in today’s episode, we'll show you how to build a brand! Hear the best tips and strategies from the people behind some of the biggest brands out there -- S
BFCM: Last-Minute Black Friday + Cyber Monday Marketing Ideas for Social Media
The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready?
In this episode, we'll share some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. We’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration
A Crash Course in Building Custom Audiences for Your Social Media Ads
When you want to get your message in front of the right people on social media, where do you turn?
More and more, brands and businesses are turning to social ads and custom audiences. You can do a lot of awesome, targeted messaging by focusing on the right audiences with your ads -- whether you're talking to a group of customers, a bunch of website visitors, or a list of subscribers
In this
Bonus: Introducing Buffer’s new podcast series 'Breaking Brand'
On this special episode of The Science of Social Media, we’re introducing you to a new podcast series from Buffer. It’s called 'Breaking Brand' and it charts the journey of Pattern Brands, a family of brands designed to help you enjoy daily life, from idea to launch.
Over the past decade the Pattern Brands founding team has helped to launch over 50 businesses — creating over $15 billion in market
9 Social Media Goals You Can Set for Your Business (and How to Track Them)
The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team.
Without goals, it’s hard to know exactly how well your social media strategy is performing and where you need to iterate to continue moving forwards.
Today we’d love to share with you a bunch of super-actionable social media g
The Keys to Epic Engagement on Social Media
Social media engagement seems like a slam dunk strategy. Everyone should be doing it, right? But it certainly comes with its blind spots and questions.
Should you be replying to everyone?
How can you make sure you capture all your mentions?
What are the best ways to respond quickly?
In this post, we’ll run through some of the reasons why investing in engagement makes business sense, and we’ll touc
News Roundup: The Future of Facebook, Pinterest's Latest Changes, the Most Popular Stories, and More
As always, a ton is happening in the world of social media, and it can be hard to catch every story.
So we want to highlight some of the biggest news items from recent weeks that might impact your social media marketing.
We’ll touch on Facebook’s most recent product changes and strategic plans, how Pinterest continues making splashes with its business and shopping features, and the latest data on
How to Schedule Instagram Stories (Plus 10 Ideas for What to Make Next)
Where can you practice storytelling in front of an audience of 500 million? Instagram Stories, of course.
Instagram Stories are empowering marketers to tell better and deeper stories about our brands. There are some fantastic examples of great Stories out there. We've collected some favorites for you!
In this episode, hear about 10 Instagram brands and influencers who have been doing rad things wi
The Science Behind the Best Instagram Bios
Small-but-powerful. Front-and-center. Instagram bios are well worth the time and investment to write well and test often. They're one of the most visible descriptions of who you are and what you're about! We’ll sort out all the best practices, design tips, and strategies that the top brands and profiles are using today.
Should you go highly descriptive of what you do, or keep it loose and aspirati
How to Use Instagram to Increase Your Sales: Proven Strategies from the Pros
Black Friday, Cyber Monday, Christmas. Shopping season is just around the corner.
We want to help you get prepared by looking at how some of today’s best brands are using Instagram to make sales on social media. These last months of the year are full of retail-focused holidays, and Instagram has become one of the key starting points for e-commerce and shopping lists. Come learn how top brands are
Inside the Facebook Ads of Your Competitors: How to Research, What to Learn
If you're looking for inspiration for your next great Facebook ad, then we've got you covered with this episode!
We're diving into the Facebook Ad Library to give you tips on how to research the ads of your competitors and how to find inspiration from some of the most creative and effective Facebook advertisers out there. We'll share some specific tips on how to get meaningful Facebook ad results,
Can You Make a Great Six-Second Ad? Here’s What We Learned From the Best
When marketers wish for more time and resources, they often wish to spend it on video marketing.
Well, what if you only needed six seconds of video to make your impression?
The current run of 6-second ads on platforms like YouTube and Twitter has opened up new options for marketers who are looking to get their message heard via video without going overboard on video resources.
We’ve taken Yo
Magical Ways to Measure Social Media Attribution
When someone makes a purchase or signs up for your product, how do you know where they came from?
Especially when it comes to a top-of-funnel channel like social media, how can you ensure social gets credit for the impact it’s having?
Attribution to the rescue!
Seeing the impact of your social media marketing is definitely possible with an attribution strategy that assigns value to the channels th
How to Find a Fantastic Agency to Help With Your Social Media Marketing
Some of the very best brands on social media get by with a little help from their friends -- agencies and consultants and strategists.
If this is a route you've thought about exploring, then we think you'll find a lot to love in this week's episode all about agencies. Or if you already have an agency on board, then hopefully some of our examples will inspire your next collaboration.
In
A Crash Course in Microcopy for Social Media Captions
Copywriting is one of the most essential skills for a marketer to have.
Good copy is everywhere! Websites, advertisements, blog posts, and especially on social media.
We want to give you the tools to write exceptional copy for even the tiniest of things on social: captions, tweets, Stories, and more.
Consider this a crash course in copywriting for all the little things you write on social media ev
Reddit Marketing Strategies for Those Who Don't Have Time for Reddit Marketing
Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A positive Reddit mention can mean thousands of visits to your website or your product.
Your audience may be there. Opportunities certainly exist there.
Should you be there, too?
It's a tricky question to answer because one of the first rules for marketing on Reddit -- one of the first rules for marke
How to Get the Very Most out of Buffer (Tips From the Team)
So much of social media marketing happens in our social media management tools. On today's episode, we want to make sure this feels like time well spent!
We’d love to let you in on all the best secrets and time savers and game changers when it comes to using Buffer for your social media marketing. Plus, we’ll take things one step further and dive into some shortcuts and hacks to get the most out o
Grade Your Marketing for Free With These 10+ Tools
If you want to know if you've checked all the right boxes for your marketing, then look no further than this set of free marketing graders.
You can see whether or not your social profiles are set up correctly, how well your website performs, how solid your brand seems. Grading tools can reveal a huge number of checkmarks to celebrate as well as a host of opportunities to shore up.
In today's
Inside the World of Micro-Influencers, the Influencer Strategy Getting the Best Results Today
They say bigger is better ... but in the case of influencer strategy, we think the opposite could be true!
The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. More engagement, more clicks, and lower ROI.
Join us for this episode as we dive into the world of micro-influencers and explain the ins and
Best Instagram Apps for Marketers: The Rise of the Single-Job, Standalone App
The Instagram app by itself is supremely powerful.
But did you know all the best apps to take your Instagram marketing to even greater heights?
The trend of single-job, standalone apps has brought a huge amount of power into the hands of social media marketers, and we can’t wait to share our favorite picks with you today. Join us as we discuss how this trend has changed the game for social m
The Best New Pinterest Marketing Strategies Working Today
How are brands and businesses succeeding on Pinterest today?
And how can you follow their playbooks to make waves yourself?
We go deep on all things Pinterest marketing in this episode. Join us as we explain the latest strategies, best content tips, and newest distribution tactics to help you get results on Pinterest and drive more engagement and clicks. There are lots of people gettin
8 Fun Things to Try on Instagram You Probably Haven't Thought of Before
It can be hard to stay on top of the latest news for everything that’s coming to social media. We'd love to help you. This episode of The Science of Social Media takes a dive into Instagram marketing with a look at eight little-known features that you can try today.
We want to ensure you get maximum exposure for your brand on Insta. These tips may be just the thing to help you stand out. Here's ho
How tentree created a record-breaking Instagram campaign
Welcome to a special edition of the Buffer podcast.
In this episode, the team from tentree will share exactly how they created and launched an Instagram campaign that generated more than 15.5 million likes on a single post, making it the fourth most-liked post in Instagram history.
How did tentree write itself into the Instagram record books? What did the strategy behind the post look
Need a Chatbot Marketing Strategy? We've Got You Covered
When you think of chatbot marketing, what comes to mind?
Opinions run the gamut from fear — “What’ll it be like to entrust my customer service to a computer?” — to humor — “Here comes the robot apocalypse!” But reality is that there are marketing teams and support teams and sales teams making serious progress with their chatbot strategies.
We want to help you be one of those brands with
Marie Kondo-ing Your LinkedIn: The LinkedIn Audit Blueprint to Help Your Profile Shine
We wish for you to have the very best, most fulfilling career possible, doing work that you love.
And one of the best routes to that dream job is having a dreamy LinkedIn profile!
We'll show you how.
Today we’re giving you a checklist for a LinkedIn makeover. We’ll provide many different ways to optimize your LinkedIn profile and boost your presence - and the presence of your brand - so that you c
The Most Essential (and Surprising) Social Media Statistics and Facts of 2019
What role do social media stats and facts play in your day-to-day?
As social media marketers, we do our best to be data-informed with the decisions we make for our social media strategy at Buffer. Social media stats make a difference.
Plus, you never know when you'll need a good trivia tidbit to impress at a party. :P
In this episode, we hope you'll find it all: both the necessary stats and facts
Tiny Tips for Delivering Out-of-This-World Customer Support on Social Media
If you’re serious about building a remarkable brand on social media, we believe that a core component of your strategy needs to be engagement.
Engagement with fans.
Engagement with your audience.
And engagement with your customers.
One of the primary components to engagement is customer support, working with your team to answer questions and serve customers on social.
In today's episode, we’ll giv
What If Instagram Got Rid Of Likes? Plus Even More Social Media What Ifs
What if you had a magic wand and could make any change you wanted on social media?
Quite a question, right? Well, we dove into the many different what if scenarios -- both real and imagined -- that may shape social media in the months and years to come. We pulled up all the latest news and changes so that you’ll know what to expect next on social. And we also polled the Science of Social Med
The 7 Important Skills You Need to Be a Successful Social Media Marketer
A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another.
But what does it take to be a great social media manager? What are the skills to master in order to be effective in 2019?
In this episode, we'll cover the primary skills that we employ for social media here at Buffer, plus a few sk
Why Brands are Turning to Spotify as the Next Big Social Platform
There are so many social networks to choose from today: Instagram, Facebook, Twitter, LinkedIn, Pinterest. Maybe YouTube? Maybe Reddit?
We'd love to let you in on a secret one that's flying under the radar.
Spotify!
We’ve spent time digging into the rise of Spotify as a social media platform, used by today’s hottest brands. The results have been fascinating. We believe that Spotify is fast becomin
How to Get (Real!) Followers on Social Media in 2019
One of the most popular topics in social media marketing is how to get more followers. And not just any followers --- real followers, no bots. Brands want to grow their followers authentically by adding real people who love the brand and are looking to engage.
This is no small task on social media in 2019!
We've dug into the research on all the latest follower trends and how new brands a
Why Isn't Anyone Talking About Live Video Anymore? The Current State of Live
Live video remains a core feature of the top social networks, so ... why isn’t anyone talking about it anymore?
How should you be thinking about live video and your social media strategy in 2019?
Today we’re examining the state of live video on social media. While the live video buzz may have cooled, there are still significant opportunities to use live video to your advantage. We hope to gi
(SSM Selects) 6 Proven Instagram Marketing Tactics to Grow Followers and Engagement
A very special SSM Select episode from our archives!
Instagram is one of the most important (if not the most important) for brands and businesses looking to succeed on social media in 2019. However, succeeding on Instagram is a whole different story.
This week, we're discussing 6 proven Instagram marketing tactics that your bran can use today to grow followers and engagement in meaningful wa
6 Simple Ways You Can Use Neuroscience to Increase Marketing Productivity
Neuroscience is a multidisciplinary science that is concerned with the study of the structure and function of the nervous system. When applied to our professional lives, neuroscience can help us to unlock our greatest potential.
Increasing your meaningful productivity can have a huge impact on your day-to-day work and can greatly influence your professional success over a long period of time.
This
8 Unexpected Marketing Lessons from History’s Most Influential Leaders
This week we’re taking a journey through time and uncovering some of the greatest, yet most unexpected marketing lessons from some of history’s most influential thinkers, philosophers, and leaders.
You may not realize it now, but there is so much we can learn from leaders like Socrates and Oprah and Cleopatra. Much of what they would consider their mantra has a ton of implications on marketing tod
How to Turn Fans and Customers Into Brand Champions in 2019
A group of highly engaged fans can have a huge impact on your marketing efforts. Those fans are your brand champions and they're everywhere!
One of the most powerful sources of authentic influence and brand advocacy is your very own customer and fan base.
Yet many brands simply aren’t utilizing this untapped resource. We hope to change that today by providing you with a specific brand advoca
(SSM Selects) 6 Rules for Great Storytelling as Told by Pixar
A special episode from the SSM archives! This was one of the most popular episode from 2018 - voted on by our listeners!
As a marketer, effective storytelling involves a deep understanding of human emotions, motivations, and psychology.
Luckily for us, Pixar openly shares their knowledge for everyone to learn from!
In this very special Science of Social Media Select Episode, Hailley and Brian brea
The Art of Copywriting: How to Write Better Captions and Tell Stories that Get Engagement
What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling.
While we don't typically associate the art of copywriting with social media captions, the two are deeply intertwined.
A really good caption informs us about the things
9 Proven Techniques to Improve Your Instagram Content (Feed + Stories)
An incredible 500 million people actively use Instagram and Instagram Stories every day.
But it's not just the sheer number of users that's impressive, Instagram is helping businesses grow in a big way.
80% of Instagram users follow a business, 72% of users have been influenced by Instagram to purchase a product, and 65% of the best performing posts contain products.
With Instagram and
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