Magic 98

WMGN (98.1 FM) is a radio station licensed to Madison, Wisconsin and serving Madison and south central Wisconsin. The station has been known on air as "Magic 98" and had its adult contemporary format since 1983. Prior to that, it had been automated adult contemporary music as "Movin’ Easy 98 FM", with the call letters WISM-FM. "Magic 98" uses a listener-friendly approach in its music and personalities, and is one of the top stations in the Madison radio market. The station provides a clear signal south to South Beloit and north to Adams.