KFRO is a commercial radio station licensed to Longview, Texas, serving the Tyler–Longview area with a classic hits format. Branded "99.7 & 94.1 KFRO", it broadcasts on 1370 AM and is simulcast on KFRO-FM 99.7 (Cuney) and translator K231DK 94.1 (Longview). Owned by RCA Broadcasting, LLC, the station calls itself "The Voice of Longview".
