The SEO Insider: Law Firm Digital Marketing and Beyond
Seth Price 77 episodes Aug 19, 2026
The SEO Insider is a weekly podcast focused on search engine optimization best practices and industry updates. It is aimed at helping businesses, particularly law firms, improve their online visibility and growth. Each episode offers practical tools and insights for digital marketing success.
Episodes
The SEO Insider | Managing Reputation and Privacy in Legal Marketing with Rich Ruddie
Seth Price sits down with Rich Ruddie to trace his path from the murky early days of online reputation management to the fast-moving world of privacy compliance. A candid conversation about reverse SEO, weaponized privacy statutes, cookie consent, and the questions every law firm should be asking about how its website tracks visitors.
The SEO Insider | Integrating a Global Workforce Strategy
Seth Price sits down with Raquel Gomes from Staffy to explore how law firms can leverage the global marketplace. Raquel breaks down why the biggest hiring mistakes happen during the "desperation" phase and why defining roles at the task level is critical for success. They discuss the "rule of three" in hiring, the power of Cultural Index assessments, and how to build an onboard
The SEO Insider | Building an Unstoppable Local Brand with Michael Ponce
Seth Price welcomes Michael Ponce, Managing Partner of Nashville’s Ponce Law, to discuss the power of community marketing. Faced with a rapid influx of national firms, Michael pivoted to a "boots on the ground" approach to create a defensive moat that digital-only competitors can’t match. The hosts dive into the logistics of effective outreach, including the Outstanding Teacher Contest a
The SEO Insider | AI for Prime Time and the Future of Legal Creative
Seth Price welcomes Jeremy Corray of Coolfire Studios to discuss the immediate impact of AI video on legal advertising. AI is allowing attorneys to run commercials with customized creative based on the audience (daytime vs. primetime) and respond rapidly to events like sports seasons or major catastrophes. Jeremy shares examples of how firms like Onder Law are using AI for highly personalized, hum
The SEO Insider | Marketing in the Age of AI with Neil Patel
In this value-packed episode, Seth Price welcomes Neil Patel—one of the most influential names in digital marketing—for an insightful conversation on the state and future of SEO, content creation, and omnichannel strategies. Neil shares the lessons learned over his 20+ year journey in digital marketing, including what types of content attract ideal clients and why traditional SEO strategies must e
The SEO Insider | Legal Marketing Mastery with Mark Benhard
On this episode, Seth Price sits down with Mark Benhard, the Chief Marketing Officer of Levin Papantonio, one of the most prominent mass tort law firms in the country. Mark shares insights into his transition from Fortune 500 companies to the legal industry, the marketing strategies that have helped Levin Papantonio stand out, and the challenges of managing a high-profile firm's brand. Tune i
The SEO Insider | Scaling Reviews for Law Firms with Shaun & Krystal Burroughs
In this episode of SEO Insider, host Seth Price, founder of BluShark Digital, welcomes Shaun, and Krystal Burroughs, founders of a legal-focused review management software company, to explore the evolving world of online reviews for law firms. As client feedback becomes a key driver of SEO and business growth, law firms must balance automation, human engagement, and platform strategy to build a st
The SEO Insider | How Law Firms Can Successfully Integrate AI with Jordan Turk
In this episode of SEO Insider, host Seth Price, founder of BluShark Digital, sits down with Jordan Turk, Director of Attorney Education at Smokeball, to discuss the practicalities of AI adoption in law firms. As AI continues to evolve, many firms are struggling to determine how to integrate it into their workflows effectively.Seth and Jordan explore:The common resistance law firms face when imple
The SEO Insider | Bridging the Gap: Agencies and Law Firms with Angel Reyes
On this episode of SEO Insider, Seth Price talks with Angel Reyes, a leading personal injury attorney and law firm owner, about the strategies behind growing a high-volume legal practice. They discuss how Reyes built a firm of over 500 employees, the impact of digital marketing, and the role of automation in scaling operations.Angel also shares insights on client acquisition and team management an
The SEO Insider | The Role of a Fractional CMO in Law Firm Marketing with Ron Latz
In this episode of SEO Insider, host Seth Price, founder of BluShark Digital, sits down with Ron Latz, an experienced legal marketing professional and fractional CMO, to discuss the evolving landscape of law firm marketing. With over 15 years in the industry, Ron has worked with major legal marketing agencies, including Thomson Reuters Fine Law and Mockingbird Marketing, and now helps law firms op
The SEO Insider | Revolutionizing Legal Lead Qualification with Daniel Steinberg
In this episode of the SEO Insider, Seth Price welcomes Daniel Steinberg, Founder and CEO of Lawbrokr, to explore the evolving landscape of lead qualification and client engagement for law firms. Daniel discusses how Lawbrokr enhances client conversion through interactive workflows, creating a more dynamic alternative to traditional chatbots and static contact forms. Daniel shares insights on why
The SEO Insider | | Mastering Legal Marketing with Jeff Hughes
In this episode of SEO Insider, Seth Price sits down with Jeff Hughes from Sterling Lawyers, LLC to discuss how he successfully built and scaled his law firm. Seth and Jeff dive into the complexities of fixed-fee pricing, its impact on client experience, and how it has transformed their approach to managing cases efficiently. They also discuss the role of international staffing in streamlining leg
The SEO Insider | The Future of Digital Marketing with Brett Tabke
In this episode of SEO Insider, Seth Price, founder of BluShark Digital, sits down with Brett Tabke, founder of PubCon, to discuss the dynamic changes in the SEO world. Besides highlighting PubCon, which just passed, they reflect on key insights about AI’s growing impact on search, Google’s evolving strategies, and the future of digital marketing. Brett shares expert thoughts on the current AI lan
The SEO Insider | SEO Secrets & AI Innovations with Thomas Rudy
In this episode of The SEO Insider, host Seth Price welcomes his friend Thomas Rudy on the show to discuss the evolving world of digital marketing and SEO. Thomas shares his insights on the changing SEO landscape, where experimentation is now more crucial than ever. The duo dives into strategies that worked a decade ago, how SEO has shifted, and the impact of AI on current digital trends. Thomas a
The Great Google Reveal: Inside the Leak with Rand Fishkin
Join Seth Price and Rand Fishkin, co-founder of Moz and now SparkToro, in this episode of the SEO Insider as they delve into the leak that revealed Google’s ranking factors. Discover what the exposure of Google's secret search documents means for the future of SEO and digital marketing. Rand unpacks the biggest takeaways from the leak and discusses how these insights could reshape SEO strateg
Seth & Joy Hawkins: Mastering Link Building & Local Strategies
In this episode of the SEO Insider, Joy Hawkins gives an inside look into all things SEO. Whether you're a seasoned professional or new to the digital marketing realm, tune in to gain insights and strategies that can transform your approach to SEO. Also, don't miss out on learning from the best in the business at Local U. Joy highlights their upcoming events in Detroit in June and New Yo
In Depth on SEO Strategies with Special Guest Gyi Tsakalakis
On this episode of the SEO insider, Gyi Tsakalakis joins Seth in discussing various aspects of local search and SEO strategies. Seth and Gyi discuss legal SEO, with Gyi recounting an instance where they deliberately triggered a manual action by Google after they built a test site with unnatural links. They also touch on best practices in link building, from risky practices like buying links from s
Seth & Colan Nielsen: Unveiling Local Search Secrets and SEO Tips
In this video, Colan advises listeners that when it comes to SEO, “there's relevance, distance, and prominence. And I think as a strategist, at the end of the day, everything you do, really has to align with one of those three buckets.” Colan provides detailed and relevant advice for law firms looking to grow, suggesting the Jepto tool to help optimize your businesses’ service areas. Seth and
Seth & Luis Scott: Scaling Law Firms & Strategies for Growth
Join Seth Price and Luis Scott, Founder of the 8 Figure Firm, as the pair take a deep dive into scaling your law firm. The episode answers top-of-mind questions as law firm owners look to build their practice, including: What are the biggest obstacles law firms face when trying to scale to the next level? What are the costs and benefits of a virtual, hybrid, versus an in-person office? What should
Seth, Glen Lerner, and Gabriel Stiritz: Lawyer Referrals Made Easy
Seth Price is joined by Glen Lerner of the renowned Lerner and Rowe law firm, as well as Gabriel Stiritz, CEO of Lexamica, a lawyer referral management platform that the two have partnered to bring to market. The platform is designed to help law firms both big and small as they send out and receive referrals. Instead of sending a referral to a firm and never hearing whether a case was settled or r
Seth & Adam Warren: Crafting the Perfect Marketing Cocktail
On the newest episode of the SEO Insider, Seth Price is joined by Adam Warren of Open Jar Marketing. Seth and Adam discuss the best marketing strategies to reach a target audience in the modern age, with digital and social media joining the ranks of TV and Radio as potential channels that should be utilized. Seth emphasizes the importance of SEO due to less people calling and buying directly from
Seth & Pooya Abka: The Ins and Outs of Intake
On this episode of The SEO Insider, Seth Price interviews Pooya Abka, co-founder and CEO of Intaker. The two take a deep dive into all things intake. They touch on the evolution of live chat, how AI will impact intake, the history of intake over the years, what the goals of intake are, as well as how Intaker differentiates itself from other intake focused companies by being “bold and smart.”Pooya
Seth & Cameron Herald: Supercharge Your Operational Success
In this episode of the SEO Insider, Seth interviews Cameron Herold, Founder of the COO Alliance. Cameron dives into the strategies he leveraged to grow the alliance from a simple meeting of 10 COOs into what it is today. He also discusses how the relationship between a highly entrepreneurial CEO and a COO is similar to a personal marriage in that it requires open lines of communication, collaborat
Seth & Alex Schlinsky: Build Your Infinitely Scalable Agency
On this episode of The SEO Insider, Seth Price interviews Alex Schlinsky from Prospecting On Demand – a unique agency designed to help you build an infinitely scalable agency. Alex explains his background, talking about how he “kind of stumbled, frankly, ass backwards into running an agency.” He then explains how he has molded Prospecting On Demand into what it is today, servicing 50 agencies at a
Seth & John Ray: Your Master Guide to Mass Torts
On this episode of The SEO Insider, Seth Price interviews John Ray from the Ray Group. Together, the pair dive into substantive Mass Torts questions, such as how to deal with what Seth calls “rampant fraud” in the space and which conferences to go to for maximal networking and learning. John also talks about his Mass Tort Success Course, which has been highly touted by Mass Tort legend, Jerry Park
Seth & Peter Shankman: The Future is Here
On this episode of The SEO Insider, Seth Price interviews our very own Futurist in Residence for BluShark and Price Benowitz: world-renowned speaker, Peter Shankman. Seth dives right in with his longtime friend, asking Peter about how he stays ahead of the curve when it comes to the tech of the future. Peter explains how he tries to learn from younger generations by observing and listening; he als
Seth & David Kauzlaric: Taking Your Company’s Online Presence to the Top
On this episode of the SEO Insider, Seth Price interviews David Kauzlaric, co-founder at Agency Elevation, a 100% USA-based white label SEO, PPC, and Facebook Ads management firm for ambitious agency owners. As David explains in the episode, white label essentially means that they are doing the work behind the scenes for a lot of other marketing agencies. Seth asks David what it is like to deal wi
Seth & Hamid Kohan: An Overview of Overseas Staffing
On this episode of the SEO Insider, Seth Price interviews Hamid Kohan, Founder, President, and CEO at Legal Soft, a company trusted by over 650 law firms to help firms grow through trained virtual assistants, expert marketing, and full practice set-up. Seth asks Hamid about the process of properly hiring and training overseas staff. He also explains that he aims for overseas staff at BluShark to f
Seth & Ray Mieszaniec: Making AI Work for You
On this episode of the SEO Insider, Seth Price interviews Ray Mieszaniec, Co-Founder and COO at EvenUp, a company aimed to maximize your case value with AI-powered demands drafted by PI attorneys for PI attorneys. Seth asks Ray about the origins of EvenUp and the story behind its group of Co-Founders, what BluShark can expect from AI in the future, and how EvenUp’s squadron trains AI to create fan
Seth & Timothy Warren: Entrepreneurship in the Digital Age
On this episode of the SEO Insider, Seth Price interviews Timothy Warren, Co-Founder of Helium SEO, a prominent SEO firm that has been featured on the Inc. 5000 as recently as 2022. Timothy and Seth discuss Timothy's path from medical school, to sales, to eventually founding multiple SEO companies. His first company was called SEO Exposed, which he started in 2013 and sold in 2016. Over those
Seth & JC Hite: Work Culture & Business Development Opportunities
Looking to take your business to the next level by leveraging best practices in leadership development and company culture for international, domestic, and remote staff? On this episode of the SEO Insider, Seth Price interviews JC Hite, the CEO and founder of Hite Digital, a white label digital marketing agency. JC and Seth discuss the dichotomy of remote versus in-person work and the opportunitie
Seth & Austin Irabor: How to Hack Pay-Per-Click Ads
On this episode of the SEO Insider, Seth Price interviews Austin Irabor, founder and president of NetFly Digital Marketing, about his work in the competitive terrain of pay-per-click advertising. Austin discusses NetFly’s comprehensive and holistic approach to PPC, sharing his hacks for maintaining low costs but high conversion rates per lead. The two discuss the importance of law firm managers ge
Seth & Kristi Hagen: Holistic Digital Marketing to Empower Your Business
On this episode of the SEO Insider, Seth Price is joined by Kristi Hagen, founder and CEO of Kristi Jane Inc. – an innovative firm renowned for its holistic approach to digital marketing. Gain invaluable insights as Seth and Kristi discuss their shared passion for empowering businesses to thrive through effective digital marketing. Uncover the intricacies of scaling an agency while preserving qua
Seth & Matt Plapp: Level Up Your Digital Marketing
Get ready to learn from two industry titans in our newest episode of the SEO Insider! Host Seth Price is joined by guest Matt Plapp, the CEO of America's Best Restaurants, a national media and marketing company, and author of the book Restaurant Marketing That Works. Matt is a true legend in restaurant digital marketing; in this episode, he divulges the secret sauce he uses to help his client
Seth & Scott Hardy: Entrepreneur Genius
Seth Price interviews Scott Hardy who is the president of Top Class Actions. Scott Hardy goes into detail about how to gain traction for SEO content and maximize the value for top class actions from his perspective.For more information visit our website at https://blusharkdigital.com/.#SEOcontent #ScottHardy #TopClassAction
Seth & Dylan Ruga: Game-Changing Court Reporting Services
On this episode of the SEO Insider, Seth Price speaks to Dylan Ruga, Founder of Stalwart Law Group and Co-Founder of Steno. Steno is a court reporting service and a game-changer in the legal world. Steno does court reporting by deferring payments until clients’ cases resolve. Court reporting is charged per page, but the headline number is usually the page rate. In short, Steno gets paid when you g
Seth & Craig Goldenfarb: Hiring the Right People
Hiring the correct person is critical when looking at a company's success. It ensures that your employees can develop alongside you, contributing to the overall success of the company and reducing the need to hire new leadership positions down the line. Craig Goldenfarb discusses the tactics he employs to guarantee that the personnel he hires contribute to the company's performance, as w
Seth & Jeremy Corray: Crafting Authentic, Engaging Video Content
In this episode of the SEO Insider, Seth Price is joined by Jeremy Corray from CoolFire Studios, a content studio that tells stories via original programming on both commercial and mobile platforms. In a world where attention is currency, Seth and Jeremy discuss how to develop video content and have client conversations in a way that is both engaging and meaningful. Looking to build your organic a
Seth & Raphael Crawford-Marks: Cultivating Purpose in a Virtual Workspace
In this episode of the SEO Insider, Seth Price is joined by Raphael Crawford-Marks, founder and CEO of Bonusly, a recognition and rewards platform aimed to enrich company culture. The two engage in a candid discussion about how the transition to virtual workspaces has impacted company engagement and the importance of authentic recognition in cultivating purpose and productivity in employees. Tune
Seth & Josh Nelson: Best Practices for Growing Your Company
Relying on trial and error in the push for growth cannot be a manager’s only strategy. In this episode of the SEO Insider, Seth Price is joined by Josh Nelson, author of the Seven Figure Agency Roadmap, to provide you with key tactics for growing your firm. Tune in as these two experts discuss all you need to know for digital marketing success and company growth. Together, they provide invaluable
Seth & Brad Geddes: Paid Search 360
Join Seth and Brad for the latest episode of the SEO Insider as they discuss all things paid ads. From emphasizing the fundamentals of paid ads to outlining ways both small and large companies can leverage the ads, Seth and Brad bring visibility and clarity to an oft complex and technical world.
Seth & Alex Valencia: ChatGPT, The Future Of Artificial Intelligence
#SEO, #ChatGPT, #ChatBots #ArtificalIntelligenceOn Today’s episode of SEO insider, Seth Price is joined by Alex Valencia, Legal Marketing Specialist, content strategist, and co-owner of We Do Web Content. They talk about how ChatGPT, a chatbot developed by OpenAI, has taken the internet by storm and has become a point of production for high-tech spinning. Alex explains the possibilities for implem
Seth, Ryan Klein & Chase Williams: Scaling Your In-House Talent
In this episode of SEO Insider, Seth Price is joined by Ryan Klein and Chase Williams, founders and managing partners of Market My Market. Together, they discuss transitioning from in-house to agency work, building your SEO business from the ground up, and the process of hiring and scaling in-house talent. Seth also talks about how to determine the value of your talent and whether to focus on spec
Seth & Dennis Yu: Adding Social Media to Your Marketing Strategy
Join Seth Price as he talks to Dennis Yu about how to grow with social media marketing. They discuss the importance of creating content, and how to create it in mass quantities to pair with SEO. Dennis Yu continues to talk about how connections, branding and community are what make a firm memorable. As technology continues to evolve into 2023, so should your firm. Tune in to the episode to hear mo
Seth & Adam Warren: Storytelling Success
Join Seth Price as he speaks to Adam Warren, the founder of OpenJar concepts and The Sentinel Group. They discuss the power of branding in a small company versus larger companies as well as the importance of telling a story within media content. At a local level, it’s all about being able to connect to people personally, and that is how small companies have strategic responses to larger competitor
Seth & Todd Richheimer: Back to Basics of PPC Strategy
On today’s episode of SEO Insider, Seth Price is joined by Todd Richheimer, founder of the law firm digital marketing company Lawfty. They talk about PPC challenges that COVID-19 has brought to the industry and the current volatility of the law marketing world. Todd explains the importance of economic consistency, choosing worthwhile PPC campaigns, and selecting the best keywords when bidding. The
Seth & Casey Meraz: Remote Law Firm Marketing And Long-Term Growth Strategy
On today’s episode of SEO Insider, Seth is joined by Casey Meraz, founder of the law firm marketing company Juris Digital. The two discuss working remotely and how Casey transitioned his team to this before COVID-19, the training process for their marketing firms and how it has evolved, and Casey’s lessons learned from acquisition of a company. Seth and Casey speak on the digital landscape of the
Seth & Alan Bleiweiss: Tackling the Optimization in Search Engine Optimization
On today’s episode of SEO Insider, Seth Price is joined by Alan Bleiweiss, a forensic SEO consultant and founder of Alan Bleiweiss Consulting, to discuss SEO consulting and Alan’s experience optimizing websites for both desktop and mobile use. Seth and Alan talk about how internet testing plays a role in SEO and how different internet connections impact search engine optimization. Seth asks Alan a
Seth & Brett Tabke: Past, Present & Future of Pubcon
Today, Seth is joined by Brett Tabke, the founder and CEO of PubCon. Brett announces the exciting news that PubCon will be back in person on August 3rd - 5th for its conference in Florida! The two discuss the history of the conference and how it has grown to become a “must-attend” event for SEO marketers and practitioners, whether they’re advanced or just starting out in the industry. Brett also g
Seth & Jason Brown: Tips on GMB and Getting More Reviews
On this episode of SEO Insider, Seth is joined by Jason Brown, the founder of Review Fraud. Jason discusses the basics of his business and the ways he gives SEO guidance, common misconceptions about SEO, and all about how fake reviews and negative review attacks can impact business. The two also speak on how to get Google to take down a review, GMB local spam, and how incentivizing reviews is agai
Seth & Phil Singleton: Entrepreneurship & Finding a Niche Audience
On this episode of The Local Business Leaders Podcast, Phil sits down with Seth Price, the founding partner of Price Benowitz LLP, and the CEO of Blushark Digital, a digital marketing agency. The two discuss their background with marketing and their own businesses, and Phil speaks on his experience working with entrepreneurs to give them visibility, his process with his podcast and finding a niche
Seth & Tom Martin: Turning Customer Relationships Into Sales
On this episode of SEO Insider, Seth sits down with Tom Martin, the founder of Converse Digital and expert at turning conversations into customers. Seth and Tom discuss their mutual background in advertising before the internet, Tom’s philosophy of spending less time selling and more time conversing, and the importance of being connected. Tom goes into depth about his strategies for B2B and B2C ma
Seth & Kye Duncan: Lead Generation: Costs, Sources, and the Future
In this episode of SEO Insider, Seth sits down with Kye Duncan. Kye is the Executive Vice President of Activation at LeadingResponse. LeadingResponse partners up with professionals in the financial, legal, elective medical, senior living, estate planning, and home services industries to scale their businesses. The two discuss the aspect of leads in digital marketing, specifically for law firms. Se
Seth & Karl Sakas: Scaling Agencies and Staying Satisfied
On Today’s episode Seth is joined by guest Karl Sakas, an agency consultant and executive coach. Seth asks Karl what the biggest mistakes people make when scaling their agencies. Karl discusses how he got started in his career and how he found his niche helping businesses grow. Karl discusses the importance of being selective in the early stages of scaling, how to focus on what you want during gro
Seth & Jason Hennessey: Socials and Search and Links, Oh my!
Seth & Duane Forrester: Understanding Consumer Search Intent: What are Searches Looking For?
Seth & Dave Davies: Build Links, Build Businesses
Seth & Will Scott: Non-Sexy SEO: Clean Links and a Customer Focus
Join Seth and Will Scott as they discuss paid search, SEO, agency-building, and more. Seth and Will speak to the prevalence of spam in local search and Google’s efforts to validate businesses in paid ads. Will emphasizes the importance of reporting bad listings and shares some of his favorite lessons he has learned over time in the SEO field. Will’s biggest takeaway from 20+ years in SEO? The impo
Seth & Joe Laratro: Review Management: How Business of All Sizes Can Utilize Their Companies Reviews
Seth Price is joined by Joe Laratro, the founder and president of Tandem Interactive, on this episode of SEO Insider. Seth and Joe discuss how companies of all sizes can manage their reviews and how to use them to benefit your company. Joe also dives into his experiences with Google My Business and Local Service Ads and how both can help develop company strategy. Listen in to hear Seth and Joe dis
Seth & Darren Shaw: Rank Like a Pro
Seth Price is joined by Darren Shaw, the founder of Whitespark, on this episode of SEO Insider. Seth and Darren discuss local search rankings and local SEO and how to rank well on the Google search engine result page (SERP). Darren designed Whitespark to help companies and businesses improve their rankings, drive business, and build a positive online reputation. Darren has local search down to a s
Seth & Ali Katz: Not Your Father’s Business Model
Seth Price is joined by Ali Katz, the founder of New Law Business Model, on this episode of SEO Insider. Seth and Ali discuss how legal marketing has changed over the years and how the legal marketing industry is entirely different to how it was 50 years ago. Ali explains how the New Law Business Model was designed for lawyers who want to make a real difference in their clients lives while staying
Seth & Braden Pollock: Domaining and Beyond
Braden Pollock, the founder and owner of Legal Brand Marketing. In this episode of SEO Insider, they discuss the pros and cons of using different extensions as well as the ins and outs of investing in domains. Furthermore, Pollock analyzes the importance of keywords, the value of URLs, and the several ways entrepreneurs can leverage domains for their own properties.
Seth & Fernando Angulo: Leveraging Tools For Ultimate Results
Seth Price is joined by Fernando Agulo to discuss the ways SEMrush has been adapting to the recent digital marketing landscape changes. The two also dive into local Service Ads, Googles core web vitals update, key word searching, and what is in line for REMrush’s future in digital marketing.
Seth & Barry Schwartz: Search Marketing: Past, Present, and Future
Seth Price is joined by Barry Schwartz to discuss what changes to SEO we can expect in the near future, and how to adapt to them. The two also talk over search engine spamming, security, and how they have evolved.
Seth & Ben Fisher: The Nitty Gritty of Local Search
Seth Price is joined by Ben Fisher to breakdown the transparency and effects of spamming in search results. The duo also deliberates business practices confronting spam, the process of reinstatement, as well as preparing for what lies ahead for offices in the virtual world.
Seth & Tony Wright: Running an Agency – Not For The Faint of Heart
This week Tony Wright, the co-founder and CEO of Wright Imc, sits down with BluShark Digital Founder Seth Price to examine the best practices for running a digital marketing agency and share their best tips for catering to various clients while balancing resources. Each with marketing agencies of their own, Tony and Seth debate the benefits of flat-rate models versus billable-hour models and their
Seth & Rand Fishkin: SEO Journey Lessons Learned
On this episode, Seth Price is joined by CEO and co-founder of SEOmoz, Rand Fishkin. Together the pair discuss the evolution of SEO and how Google’s monopoly as a search engine is impacting marketing strategies. Listen along to learn how Google is evolving to include new features and products to maintain its growth and answer questions like – why isn’t Google more strictly combatting spammy listin
Seth & Conrad Saam: Take No Prisoners
Founder and CEO of Mockingbird Marketing, Conrad Saam talks with Seth Price in this episode of SEO Insider. Saam tells Seth about his time with AVVO and what it was like to work with the pioneers of link building.
Seth & Mike Blumenthal: The Godfather of Local Search
Mike Blumenthal, the co-founder of GatherUp, joins Seth this week to discuss the local search. Mike has been focusing on it since the very beginning and talks with Seth about what the future may hold for local results going forward.
Seth & Alex Valencia, and Jason Hennessey: Three Middle Aged Guys Talking SEO
In this encore presentation of the webinar presented on October 1st, Seth is joined by Alex Valencia and Jason Hennessey to discuss how the digital marketing landscape has evolved over the years. The trio also dives into content marketing, link building, and overall best practices for modern SEO.
Seth & Joy Hawkins: Deep Dive Into Local Search
Seth Price talks with Joy Hawkins, founder of Sterling Sky, on all things local search. Seth and Joy speak about factors that affect the local 3-pack, the impact of reviews on local visibility, and the future of local search.
Seth & Chris Dreyer: Law Firm SEO Inside & Out
Seth Price, founder of BluShark Digital, chats with Chris Dreyer, founder and CEO of Rankings.io about legal search. Seth and Chris discuss the state of organic search, the impact of local service ads, and long-term SEO strategies.
Seth & Jim Boykin: SEO Wizard
BluShark Digital founder Seth Price is on with Jim Boykin, founder and CEO of The Internet Marketing Ninjas, discussing the growth of Internet Marketing Ninja as a digital marketing firm. Jim also speaks about the process of quality link building versus buying links, and how IMN differentiates itself as a link builder.
Seth & Nate Fischer: Co-founder and CTO of Local Viking
Seth & Allen Rodriguez: Helping Law Firms Systematize Digitally
Seth Price, Founder of BluShark Digital is chatting with Allen Rodriguez, ONE400 founder, about the legal environment and how ONE400 became the company they are today. Allen explains how growth cannot just be attributed to marketing and growth is multifaceted.They discuss how technology can help with the intake process, and help a company’s growth. Seth and Allen discussed the pros and cons of out
Seth & Alex Valencia: Content is King
Seth Price, BluShark Digital founder, is with Alex Valencia discussing the crazy year they have had and how that has impacted legal and digital marketing. Alex Valencia speaks on the scaling and shifting of content due to COVID-19, and walks viewers through his process of producing content. Seth and Alex, also compare how their processes of writing content differ from each other and the challenges
Seth & Gyi Tsakalakis: Storytelling Success
Seth Price, BluShark Digital founder, is with Gyi Tsakalakis, AttorneySync president, discussing SEO best practices and how SEO has evolved over time with the changing Google environment. Listen in on Seth and Gyi’s discussion on Google and their thoughts and opinions on SEO. They compare paid searches and organic searches and explain how they should work in unison.
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