The SmallBizChat with Melinda Emerson
Melinda Emerson 371 episodes Nov 4, 2026
The SmallBizChat with Melinda Emerson is a podcast offering practical advice and strategies for small business owners and entrepreneurs. Hosted by Melinda Emerson, known as "SmallBizLady," the show features insights from experts on topics relevant to starting, running, and growing a small business. Episodes cover various aspects of entrepreneurship and small business management.
Episodes
When to Adjust Your Pricing Strategy with Linda Hunt
Pricing problems often point to deeper issues with cash flow, lead generation, or client boundaries. Linda Hunt explains how service businesses can establish a minimum aligned price, charge for scope and repeatable delivery, and stop absorbing extra work for free. She also shares why small business owners should review and adjust pricing at least annually.
How to Take Calculated Risks and Build Long-Term Wealth with Teri Ijeoma
Financial freedom is not just about earning more, it is about creating more choices. Terri Ijeoma shares how new investors can get educated, open a brokerage account, and learn with a watch list before trading real money. She also reflects on losing $26,000 overnight and explains how position sizing, reward to risk calculations, stop losses, discipline, and patience can help protect wealth.
Why Entrepreneur Health Is a Business Decision with Edward Jones
Your energy, focus, and stamina shape how you lead your business. Edward Jones shares why entrepreneurs should prioritize peak span, not just lifespan, through better sleep, nutrition and movement. He discusses eating more protein, reducing ultra-processed carbs and seed oils, building muscle, tracking sleep, and using AI to create a practical wellness plan.
Hit It and Quit It with Tonya Thomas, Saul Cohen, and Garrick C. Francis
In this episode of The SmallBizChat podcast, Melinda Emerson hosts a panel with Tonya Thomas, Saul Cohen, and Garrick C. Francis for a lively conversation about the tools and ideas that help small businesses keep moving. They share favorite podcasts, business apps, and old school marketing tactics, along with the books that have shaped their thinking.
How to Build a Legacy by Design with Garrick C. Francis
In this episode of The SmallBizChat, Melinda Emerson talks with Garrick C. Francis about building a legacy by design before retirement. They discuss how small business and corporate experience shape a legacy mindset, the move from success to significance, and why legacy goes beyond assets. The conversation covers life events that prompt leaders to rethink purpose, separating founder identity, redu
How We Can Truly Take Care of Our Customers with Scott Romesser, Chief Customer Officer, GoTo
In this episode of The SmallBizChat, Melinda Emerson talks with Scott Romesser about why customer care is central to business growth. They discuss how to create a strong first impression, common service mistakes small businesses make, and why existing customers can become a business’s best marketing channel. Scott shares ways to stand out, support customers with limited staff, empower frontline em
How to Increase Your Business Valuation and Build Wealth with Saul Cohen
In this episode of The SmallBizChat, Melinda Emerson is joined by Saul Cohen to explore strategies for increasing business valuation. They discuss the differences between an operator and an investor mindset, addressing common revenue misconceptions. The conversation covers key drivers of business valuation, the importance of knowing and tracking key performance indicators, and effective tax planni
How to Stop Being the Bottleneck in Your Business with Tonya Thomas
In this episode of The SmallBizChat, Melinda Emerson is joined by Tonya Thomas to explore the pitfalls of becoming a bottleneck in business and how it can impede growth. They discuss the critical responsibilities of a CEO and the challenges associated with delegation, highlighting common mistakes when hiring operations or virtual assistants. The conversation includes a comparison of US-based versu
Hit It and Quit It with Clarence Wooten and Susan Hull Walker
In this episode of The SmallBizChat, Melinda Emerson starts with an introduction, providing an overview of the podcast and encouraging subscriptions. The episode is sponsored by Cofounder.ai. Melinda then introduces the "Hit It and Quit It" segment, where she engages in a rapid-fire discussion about business favorites, including podcasts, apps, marketing tricks, and books.
How Global Artisans Are Building Scalable Brands with Susan Hull Walker
In this episode of The SmallBizChat, Melinda Emerson welcomes Susan Hall Walker to discuss the inspiring journey behind the Ibu Movement and its impact on artisan networks. Susan shares the origins of Ibu and how it operates to expand and support artisan communities globally. The conversation highlights shifts in consumer preferences toward handmade goods and the operational challenges faced by ar
How to Leverage AI Strategically to Grow Your Business with Clarence Wooten
In this episode of The SmallBizChat, Melinda Emerson welcomes Clarence Wooten to discuss his entrepreneurial journey and the innovative world of AI. Clarence shares his experiences with successful business exits and his transition from Google to founding CoFounder AI. The conversation highlights how CoFounder AI distinguishes itself from other AI tools and addresses common mistakes small businesse
Hit It and Quit It with Jane Veron and LaChelle Adkins
In this episode of The SmallBizChat, Melinda Emerson kicks things off with a brief introduction and sponsor mention, followed by the engaging "Hit it and quit it" segment. The conversation shifts to a lively discussion about favorite business tools and marketing tips, offering listeners practical insights to enhance their business strategies. The episode also explores essential business literature
How to Utilize Collaboration to Grow Your Visibility with LaChelle Adkins
In this episode of The SmallBizChat, Melinda Emerson is joined by LaChelle Adkins to explore the power of collaboration in small business success. LaChelle shares her journey into coaching and emphasizes the importance of choosing collaboration over traditional marketing. The discussion delves into the difference between networking and strategic collaboration, highlighting common mistakes and offe
How to Leverage Coaching to Grow Your Business with Jane Veron
In this episode, Melinda Emerson is joined by Jane Veron to delve into the intricacies of entrepreneurship and the support offered by the Acceleration Project (TAP). Jane shares her background and discusses the common challenges entrepreneurs face, including capital and credit issues, and emphasizes the importance of coaching and seeking help. They explore how to become a coach and access TAP serv
America at 250: Mary Ellen Pleasant - America's First Black Venture Capitalist
In this episode of The SmallBizChat, Melinda Emerson delves into the remarkable entrepreneurial journey of Mary Ellen Pleasant as part of the America 250 series. The discussion covers Pleasant's ventures during the California Gold Rush and draws parallels with modern AI advancements. Melinda highlights Pleasant's role as America's first black venture capitalist, her challenges, and her use of soci
America at 250: Mary Katharine Goddard - America's First Woman Publisher
In this episode, Melinda Emerson continues the America 250 series by spotlighting Mary Katharine Goddard, a pioneering figure in American history. The discussion begins with an overview of Goddard's early life and her significant contributions as a printer and distributor of the Declaration of Independence. Melinda examines Goddard's role as a postmaster and the enduring legacy she left in the rea
America at 250: Frederick Douglass - The Power of Owning Your Voice
In this episode of The SmallBizChat, Melinda Emerson highlights Frederick Douglass's remarkable entrepreneurial journey as part of the America 250 series. The discussion delves into Douglass's early life, his escape from slavery, and his rise as a prominent public speaker. Melinda explores Douglass's founding of The North Star newspaper, emphasizing his pursuit of financial independence and missio
America at 250: James Forten - America’s First Black Millionaire
In this episode, Melinda Emerson introduces a special series spotlighting historical entrepreneurs, focusing on James Forten. The discussion highlights Forten's early life and challenges, his significant role in the American Revolution, and his innovative contributions to sail making. Melinda delves into Forten's acquisition of the sail loft and his approach to building a skilled workforce. The ep
America at 250: Benjamin Franklin - America's First Great Entrepreneur
In this episode, Melinda Emerson delves into a special series spotlighting notable entrepreneurs, with a focus on Ben Franklin as America's first mega entrepreneur. The discussion covers Franklin's early life, self-learning, and his move to Philadelphia, highlighting his printing career and the acquisition of the Pennsylvania Gazette. Melinda explores the creation and impact of Poor Richard's Alma
How to Use Social Ecosystems to Build Your Business with Terry James
In this episode, Melinda Emerson is joined by Terry James, who shares his entrepreneurial journey and insights on the impact of social media on loneliness and consumer behavior. Terry provides an overview of his ventures, OffLeashed and Nibble and Wag, emphasizing the importance of listening to customers. The discussion explores the distinction between building an audience and fostering a communit
Hit It and Quit It with Michelle Snow and Malcolm Reid Sr.
In this episode, Melinda Emerson kicks off the rapid-fire session where guests share their favorite podcast, app, marketing tip, and business book.
How to Grow a Coaching Business with Malcolm Reid, Sr.
In this episode, Melinda Emerson is joined by Malcolm Reed Sr. to explore his journey into business coaching and the common challenges faced by coaches. They discuss the critical role of building robust business systems and the importance of establishing a solid business infrastructure. Malcolm shares insights on the risks of positioning oneself as a guru and offers strategies for building trust a
How to Transition from Business Owner to CEO with Michelle Snow
In this episode, Melinda Emerson is joined by Michelle Snow to explore the transition from business owner to CEO, highlighting key differences and necessary mindset shifts. They discuss the importance of delegation, training, and effective business operations, along with systems and tools for scalability. The conversation delves into the role of integrity and accountability in leadership, the sign
How to Evaluate an Existing Business to Buy with Andrea Palacio
In this episode, Melinda Emerson welcomes Andrea Palacio to share her journey of purchasing and transforming a business. Andrea discusses the challenges and red flags she encountered post-acquisition and the lessons learned from early struggles. She details her efforts in rebuilding the team and revising the business strategy, including the implementation of AI automation. Andrea updates on the bu
Hit It and Quit It with Milton Hunt, Sharif Small and Lorraine Marchand
In this episode, Melinda Emerson introduces the panel, Sharif Small, Milton Hunt, and Lorraine Marchand, who share their favorite business podcasts, apps, and marketing tips. They also highlight some of the best business books that have influenced their entrepreneurial journeys.
How to Run a Business Without Fear with Lorraine Marchand
In this episode, Melinda Emerson is joined by Lorraine Marchand to discuss overcoming fear in business, inspired by Lorraine's book. They address the fear of failure in innovation and Lorraine shares her personal experiences with fear in business. The conversation explores the concept and benefits of fearlessness in decision-making and how fear can impact business strategies. Lorraine introduces t
What You Need To Know If You Want To Sell Your Business with Melinda Emerson
In this episode, Melinda Emerson explores the intricacies of selling a business, starting with the impact of positive reviews and word of mouth. She discusses the importance of mergers and acquisitions in building a lasting enterprise and outlines crucial questions to ask before selling. Melinda emphasizes the need for a well-planned exit timeline and setting financial goals. She delves into sale
How to Grow a Business Right Now with Sharif J. Small
In this episode, Melinda Emerson welcomes Sharif Small to discuss essential growth strategies for small business owners. They explore the significance of financial planning and efficient systems, highlighting common areas where entrepreneurs may be missing out on potential income. The conversation shifts to building generational wealth and effective tax strategies for safeguarding and increasing p
How to Become a High-Performance Business Owner with Milton Hunt
In this episode, Melinda Emerson introduces Milton Hunt, who shares his inspiring journey as a business owner. They delve into the common obstacles faced by entrepreneurs and what distinguishes high-performing business owners from the rest. Milton emphasizes the importance of daily habits for maintaining focus and productivity, as well as the value of leveraging networks, partnerships, and mentors
Hit It and Quit It with Syama Bunten, Kellé Thorpe, and Sarah Ohanesian
In this episode, Melinda Emerson kicks off with an introduction and underscores the importance of podcast subscriptions. The core of the discussion features a panel where Melinda, Syama Bunten, Kellé Thorpe, and Sarah Ohanesian share their favorite podcasts, apps, marketing strategies, and books that inspire and drive their success. This episode is sponsored by Zoho One.
Navigating through the Technology Transformation
In this episode, Melinda Emerson is joined by Raju Vegesna to explore the future of small business in the digital economy. They discuss Zoho's evolution, pivotal growth strategies, and its commitment to addressing internal and market needs. The conversation covers data privacy, AI, and robotics in business transformation. Raju shares insights on how small businesses can remain competitive, avoid t
How to Increase Productivity as a CEO with Sarah Ohanesian
In this episode, Melinda Emerson welcomes Sarah Ohanesian to discuss productivity and the concept of the clarity gap. Sarah shares her journey to understanding productivity and how AI is impacting it. They explore common productivity pitfalls and why high achievers often delay important tasks. Sarah introduces the COAT framework as a tool for overcoming these challenges and emphasizes the importan
How Could a Fractional CFO Help Your Business with Kelle Thorpe
In this episode of The SmallBizChat, Melinda Emerson welcomes Kellé Thorpe to discuss the vital role of fractional CFOs and accounting in small businesses. They explore common financial mistakes and effective cash flow management strategies. The conversation delves into tracking essential financial metrics and navigating the process of seeking funding. Kellé shares strategies for revenue diversifi
How Women Business Leaders Can Manage Their Legacy Wealth with Syama Bunten
In this episode, Melinda Emerson welcomes Syama Bunten to celebrate Women's History Month with a focus on women's economic shifts and financial empowerment. Syama discusses the reasons behind women's financial inaction and offers actionable steps to overcome these barriers. The episode highlights the significance of community in financial growth and the concept of cooperative economics. They also
A Practical Guide to Buying a Business with Kyle Griffith
In this episode, Melinda Emerson is joined by Kyle Griffith to explore the world of business brokerage. Kyle shares his journey into the field and discusses the advantages of buying an existing business versus starting from scratch. They delve into who should consider business acquisition and debunk common myths. Key topics include what to look for in a business purchase, spotting financial red fl
Lessons from Trailblazing Women Entrepreneurs
In this episode of The SmallBizChat, Melinda Emerson celebrates Women's History Month by highlighting female business trailblazers. She shares lessons from iconic figures such as Madam CJ Walker and Estee Lauder, focusing on their strategies for building successful brands. Insights from Oprah Winfrey and Sarah Blakely offer valuable brand-building techniques, while growth strategies from Janice Br
What Do Black Business Owners Need to Know About CDFIs as a Funding Option with Amber Banks
In this episode, Melinda Emerson is joined by Amber Banks to explore the critical role of Community Development Financial Institutions (CDFIs) in business financing. They delve into understanding CDFIs, tackling credit score issues, and the challenges of borrowing. Amber discusses how CDFIs advocate for small businesses and assist with urgent cash flow needs. The conversation touches on the qualit
Hit It & Quit It with Joe Mindak and Michelle Walker-Davis
In this episode, Melinda Emerson kicks off The SmallBizChat with a discussion on favorite business tools and tips. She shares her own recommendations and invites listeners to explore new strategies for enhancing their business operations. The conversation transitions to recommended business books, highlighting influential reads that have shaped successful entrepreneurs.
How to Monetize Connections with Joe Mindak
In this episode, Melinda Emerson welcomes Joe Mindak to discuss the art of monetizing relationships. Joe shares insights into his background and emphasizes the importance of treating referrals as a viable revenue channel. They explore strategies for converting referrals into revenue and the practice of paying for introductions while maintaining strong relationships. The conversation highlights the
Business Development in 2026 with Michelle Walker-Davis
In this episode, Melinda Emerson introduces Dr. Michelle Walker-Davis, exploring her journey and the significance of her title, "$850 Billion Boss." They discuss common myths about grants and the competitive nature of government contracts. The conversation delves into the role of AI and generative technology at Imperial Management Group, emphasizing the importance of documentation for engagements.
Hit It and Quit It with Carson Wagner, Angela Williams, and Dr. Stephanie West
In this episode, Melinda Emerson is joined by Angela Williams, Dr. Stephanie West, and Carson Wagner for a panel discussion on their favorites in the world of podcasting, top apps for small business owners, marketing tips to enhance business growth, and must-read business books that have influenced their journeys.
Grow Your Business with the S.O.A.P. Method with Dr. Stephanie West
In this episode, Melinda Emerson welcomes Dr. Stephanie West, who shares her journey from veterinarian to business advisor. They discuss common traps business owners fall into and introduce the SOAP framework, which is crucial for business assessment and problem prioritization. The conversation highlights the role of AI in evaluating business issues and finalizing the SOAP framework.
How to Franchise Your Business Overseas with Angela Williams
In this episode, Melinda Emerson welcomes Angela Williams to discuss the origin and growth of Detail Experts. Angela shares the challenges and successes faced during the international expansion of the franchise, shedding light on the financial investments involved and the current state of the business. The conversation touches on the importance of company culture and the advantages franchising off
How to Become an Emerging Franchise with Carson Wagner
In this episode, Melinda Emerson welcomes Carson Wagner to discuss her entrepreneurial journey and the development of confidence in business. Carson shares insights into the services and growth of her company, Lifetime of Love Nannies, and delves into the challenges and lessons she's encountered in franchising. The conversation touches on the criteria, costs, and benefits for franchisees, offering
No Resolutions with Melinda Emerson
In this episode, Melinda Emerson discusses the importance of resolve over resolutions when setting business goals. She emphasizes the need to establish three significant goals for your business and the role of effective sales systems and tracking metrics in achieving them. The conversation includes insights on systematizing business operations and determining the value of services with strategic p
What You Need to Know About Buying a Business with Barry Moltz
In this episode, Melinda Emerson is joined by Barry Moltz to explore the essentials of buying a business. They delve into the key questions and steps involved in business acquisition, emphasizing the importance of understanding cash flow and valuation. The discussion also highlights the challenges associated with absentee ownership and management. Financial considerations and lending options for b
What You Need to Know Before Buying a Franchise with Nancy Williams
In this episode, Melinda Emerson is joined by Nancy Williams to explore the world of franchising for aspiring business owners. Nancy shares insights from her own franchising journey, addressing common misconceptions and the importance of self-assessment before becoming a franchisee. The discussion covers financial considerations, evaluating the health of franchise systems, and tips for finding and
The High-Value Offer Makeover with Melinda Emerson
In this episode, Melinda Emerson delves into the art of crafting a high-value offer using the Five P's framework. She begins with an overview of the framework, which includes Problem, Promise, Process, Proof, and Price. Each component is explored in detail, providing insights on how to effectively address customer pain points, deliver on promises, outline processes, present proof, and determine pr
How to Organize Your Digital Clutter with Kathi Burns
In this episode, Melinda Emerson welcomes Kathi Burns to discuss the importance of digital decluttering for small business owners. Kathi shares her journey and offers practical tips on email organization, including utilizing Google Workspace effectively. They explore the balance between accessibility and security in Google Drive, and Kathi provides actionable first steps to organize your inbox.
How to Build a Group Coaching Program with Chris Williams
In this episode, Melinda Emerson welcomes Chris Williams, who shares his entrepreneurial journey and transition into group coaching. They discuss the structure and pricing strategies essential for successful group coaching programs, along with marketing tactics and key considerations for launching such initiatives. Chris offers insights on certification processes and actionable steps for starting
Could Franchising Be For You with Mary Kennedy Thompson
In this episode, Melinda Emerson introduces Mary Kennedy Thompson, who shares her journey from military service to a thriving career in franchising. Mary discusses her experience running a Cookies by Design franchise and her transition to the franchisor side, highlighting her leadership roles at Mr. Rooter Plumbing and Neighborly. She also delves into her current role at BNI, emphasizing key leade
Stop Looking for a Job - There's a Better Answer with Melinda Emerson
In this episode, Melinda Emerson delves into the world of entrepreneurship through business acquisition. She discusses the importance of due diligence amid a surge of businesses for sale, highlighting key financial considerations for potential buyers. Melinda also explores the transition to a CEO mindset and identifies promising growth sectors. The episode further examines how to evaluate franchis
Hit It & Quit It with Jared Kallen and Trae Bodge
In this episode, Melinda Emerson engages in an insightful conversation with guests, Jared Kallen and Trae Bodge, sharing their favorite podcasts and indispensable business apps, providing listeners with fresh resources for their entrepreneurial journey. The episode continues with a look at favorite old school marketing tips and impactful business books, offering a blend of classic and modern busin
Business Grants for 40+ Entrepreneurs with Trae Bodge
In this episode, Melinda Emerson welcomes Trae Bodge to discuss her entrepreneurial journey and share strategies for stretching dollars effectively. Trae introduces shopping tech tools and offers tips on evaluating deals, while shedding light on concepts like shrinkflation and dynamic pricing. The conversation also touches on the Threadneedle Alley Foundation, highlighting its support initiatives.
Executive Function Support with Jared Kallen
In this episode, Melinda Emerson welcomes Jared Kallen to discuss the nuances of executive function coaching. Jared shares his journey into this field, distinguishing it from traditional tutoring and therapy. The conversation explores how to identify when someone needs executive function support and compares coaching strategies for students and adults, highlighting the role of parent involvement.
How Small Businesses Solve Real-World Problems with Jim Beach
In this episode, Melinda Emerson welcomes Jim Beach to explore various facets of entrepreneurship. Jim discusses the role of creativity, risk, and passion in building a business and shares his insights on the impact of ChatGPT on business productivity. The conversation also delves into his radio show and media presence, highlighting top mistakes made by new entrepreneurs. Jim introduces his new bo
Hit It & Quit It with Toni Harris Taylor and Michelle Songy
In this episode, Melinda Emerson presents the "Hit It and Quit It" segment, engaging in lively discussions on key business topics with Toni Harris Taylor and Michelle Songy. Each guest shares their favorite podcast, a business app they find indispensable, a marketing tip, and a business book that has impacted them.
How to Make Networking Pay Off with Toni Harris Taylor
In this episode, Melinda Emerson is joined by Toni Harris Taylor to discuss strategic networking for small business owners. Toni shares insights on common misconceptions about networking and her transition into franchising. The conversation highlights how Network in Action operates and its success stories, emphasizing the art of follow-up in networking. Toni provides strategies for both in-person
How to Grow Your Revenue with Retreats with Sheri Rosenthal
In this episode, Melinda Emerson is joined by Sheri Rosenthal to discuss the power of retreats as business growth tools. Sheri shares her expertise on how retreats can serve as effective revenue streams and strengthen client relationships. The conversation covers key aspects of planning and marketing successful retreats, including avoiding common pitfalls and ensuring participant engagement. Finan
Will AI Replace the SmallBizLady
In this episode, Melinda Emerson delves into the challenges and opportunities SaaS brands face in building brand awareness. She explores the evolving landscape of AI versus human coaching in business, sharing insights on her unique strengths and the future role of AI in coaching. The discussion extends to integrating AI into business strategies, offering practical advice for small business owners.
Hit It & Quit It with Ryan Hogan and Michelle Songy
In this episode, Melinda Emerson presents a dynamic discussion in the "Hit It and Quit It" segment, where she explores various favorite business topics with her guests. The conversation provides valuable insights and perspectives on achieving small business success.
How to Secure PR for Small Businesses with Michelle Songy
In this episode, Melinda Emerson welcomes Michelle Songy, CEO of Presshook, to explore the world of public relations for small businesses. Michelle addresses common misconceptions about PR and emphasizes the importance of preparation and crafting an effective pitch. The discussion highlights the significance of understanding your audience to prevent typical PR blunders and the value of nurturing m
How to Protect Your Business Legally with Sharon Tasman, Esq.
In this episode, Melinda Emerson is joined by Sharon Tasman to discuss crucial legal aspects for small businesses. Sharon outlines the top legal mistakes entrepreneurs often make, emphasizing the importance of protecting intellectual property. The discussion covers selecting the right business name and entity type, alongside legal essentials for startups. Sharon also highlights the significance of
How to Hire Effectively with Ryan Hogan
In this episode, Melinda Emerson introduces Ryan Hogan, founder of Talent Harbor, to discuss his entrepreneurial journey and expertise in hiring strategies for small businesses. Ryan shares insights on the necessary mindset shift for effective hiring and common mistakes made when hiring sales staff. The conversation delves into attracting talent in a small business environment and evaluating candi
Hit It & Quit It with Toni Johnson, Sherill Mosee, and Natalia Caylor
In this episode, Melinda Emerson hosts a panel discussion with Natalia Caylor, Sherill Mosee, and Toni Johnson. Each guest shares their favorite podcast, a business app they find indispensable, a marketing tip, and a business book that has impacted them.
Why SMBs Need to Research Their Target Customers with Dr. Natalia Caylor
In this episode, Melinda Emerson welcomes Dr. Natalia Caylor to discuss the importance of understanding customers in small business success. Dr. Caylor shares her background and insights from her company, Hola Insights, highlighting common mistakes businesses make and tools that can aid in better customer understanding. The conversation includes the significance of updating customer personas and t
How Do You Create a Product in the Culinary Industry with Toni Johnson
In this episode, Melinda Emerson welcomes Toni L. Johnson to share insights from her entrepreneurial journey. Toni discusses her inspiration and experiences with Target's Forward Founders Program, which helped shape her business approach. The conversation highlights her unique food flavors and vegan options, reflecting her innovative culinary style. Toni outlines her business model, which encompas
How to Manufacture Products in the Trump Era with Sherrill Mosee
In this episode, Melinda Emerson welcomes Sherrill Mosee to discuss the journey of creating and scaling her brand, Minky Blue. Sherill provides an overview and demonstration of her innovative products, sharing insights from her experience participating in a Macy's contest. The conversation delves into the initial steps of creating a minimum viable product and the process of finding a reliable manu
Mission Delivery With Sustainability with Melinda Emerson
In this solo episode, Melinda Emerson delves into the world of nonprofits and social enterprises, exploring the challenges nonprofits face and the benefits social enterprises offer. The discussion highlights how social enterprises can provide financial stability while making a community impact. Melinda addresses common misconceptions and shares operational strategies for nonprofits, supported by c
Hit It and Quit It with Leyanis Diaz and Tara Landes
In this episode, Melinda Emerson presents highlights from the Hit It and Quit It Panel, where experts share quick insights and strategies for small business success. The discussion includes top business book recommendations, providing valuable resources for entrepreneurs seeking knowledge and inspiration. Melinda offers acknowledgments and shares information about Small Biz Lady University, a reso
How to Have Maximum Impact in Your Business with Tara Landes
In this episode, Melinda Emerson is joined by Tara Landes to explore the multifaceted role of a business president. Tara discusses the impact and priorities that come with the position, emphasizing the importance of balancing day-to-day operations with strategic planning. The conversation covers effective hiring and team-building strategies, highlighting the role of leadership and the benefits of
How to Position Your Brand with Multicultural Markets with Leyanis Diaz
In this episode, Melinda Emerson welcomes Leyanis Diaz to discuss key insights into multicultural marketing. Leyanis addresses common marketing mistakes and the critical distinction between inclusive marketing and tokenism. The conversation highlights the impact of the current climate on multicultural marketing strategies and the importance of leveraging influencers and community leaders. Leyanis
How to Turn Your Divine Gifts into a Business with Michelle Kopper
In this episode, Melinda Emerson engages with Michelle Kopper to explore her entrepreneurial journey and how she overcame fear to succeed. Michelle delves into the role of divine gifts and spirituality in business, offering insights into integrating personal beliefs with professional goals. The conversation addresses imposter syndrome, providing strategies for validation in the market.
Hit It and Quit It with Mitch Axelrod, Dr. Dan Young, and Rich Trotter
In this episode, Melinda Emerson introduces an engaging discussion with guests Rich Trotter, Mitch Axelrod, and Dr. Dan Young. The conversation kicks off with each guest sharing their favorite business podcast and app, revealing unique tools that aid their entrepreneurial journey. They then delve into timeless marketing strategies, discussing classic tips that still hold relevance today, and highl
How to Reinvent a Legacy Business with Rich Trotter
In this episode, Melinda Emerson welcomes Rich Trotter, a fourth-generation entrepreneur, to discuss his journey in the food industry. Rich shares insights into the challenges and innovations he faced, particularly the transition to natural ingredients. The conversation delves into how small businesses can overcome the impact of the pandemic and adapt to new market demands.
How Giving a TEDx Talk Can Benefit Your Business with Dr. Dan Young
In this episode, Melinda Emerson welcomes Dr. Dan Young to discuss the art of crafting and promoting a successful TED Talk. Dr. Dan shares insights into his own TED Talk journey, detailing its background and the impact it has had. He provides valuable strategies for aspiring speakers on how to effectively convey their message and gain visibility.
How to License and Sell Your Content with Mitch Axelrod
In this episode, Melinda Emerson welcomes Mitch Axelrod to discuss the intricacies of intellectual property (IP) licensing for small businesses. Mitch shares his personal journey in the licensing field, offering insights into identifying and protecting IP effectively. They explore common pitfalls in licensing negotiations and provide practical tips to navigate these challenges.
If I Had to Do It All Over Again with Melinda Emerson
In this episode, Melinda Emerson kicks off with a warm welcome to The SmallBizChat and highlights National Small Business Week. She shares recent news affecting small businesses, then delves into strategies for growth, drawing on her 26 years of entrepreneurial experience. Melinda contrasts the startup processes of the past with today's landscape and evaluates ownership options such as franchises
Hit It & Quit It with LaTanya White, Dov Gordon, and Anisha Robinson Keeys
In this episode, Melinda Emerson introduces a panel format featuring Dov Gordon, Dr. LaTanya White, and Anisha Robinson Keeys, who share their insights and experiences. The conversation highlights each guest's favorite business books, offering listeners valuable recommendations to enhance their entrepreneurial knowledge.
How to Recruit Your Dream Team with Anisha Robinson Keeys
In this episode, Melinda Emerson and Anisha Robinson Keeys delve into the challenges of talent acquisition for small businesses, emphasizing the growing trend of fractional talent. They discuss the importance of a structured hiring process and highlight the best platforms and assessments to enhance hiring decisions. The conversation touches on the role of AI in crafting job descriptions and the cr
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