ACE Your TikTok Shop
This podcast helps TikTok Shop sellers succeed by sharing strategies from real merchants who have achieved significant sales and follower growth. Topics include creating viral content, maximizing livestream sales, and using the ACE framework to scale. Each episode features interviews with successful sellers, such as sports card dealers and beauty brands, providing actionable insights for both new and experienced sellers. The podcast is presented by TikTok Shop.
Episodes
How E.L.F. Turns TikTok Shop Into a Cross-Channel Demand Engine
E.L.F. Beauty was an early TikTok adopter, but its strategy has evolved far beyond content. Kelly Shah-McDonnell, VP of Global Connected Commerce at E.L.F. Beauty, shares how the brand now treats TikTok Shop as a discovery and demand-generation engine that can influence sales and search across its broader retail ecosystem. That impact became especially clear with the launch of E.L.F. Hair, when Ti
How PullchemyTCG Grew From $90K to Nearly $1M in Monthly Sales on TikTok
PullchemyTCG grew from roughly $90,000 in its first month on TikTok Shop to nearly $1 million in monthly sales within about three months, driven primarily by TikTok LIVE auctions. Founder Bin Chen shares how the Pokémon-focused TCG business scaled from streaming five hours a day on one channel to 36 total streaming hours per day across two channels, while growing the operation from a small team to
How k2o Reached $1M in Sales on TikTok Shop
k2o has generated $1 million in sales on TikTok Shop after launching the beauty hydration brand with TikTok Shop as its first e-commerce partner. CEO Jay Hunter shares how the Kylie Jenner-owned brand is building its growth strategy around creator partnerships, owned content, TikTok LIVE, GMV Max, and Fulfilled by TikTok.Jay’s approach starts with treating TikTok as both a sales channel and an awa
How Kitsch Went From 50 to 2,000 Daily Units on TikTok
Kitsch turned TikTok Shop into a major distribution channel after seeing its Grinch Hair Perfume jump from roughly 50 units to 2,000 units sold per day within the first few days of launch. Chief Marketing Officer Yingying Kuang shares how the brand went on to sell more than 30,000 units of its Air Dry Cream in just a few months and replicated that momentum across categories, including its Set &
How QVC Group Became the #1 Black Friday and Cyber Monday Shop on TikTok
QVC Group brought 40 years of live-selling experience to TikTok Shop and quickly proved its model could translate to a new generation of social commerce. After launching in August 2024, the retailer had its first viral product within weeks, went on to become the number one shop during Black Friday and Cyber Monday 2025, and was named Seller of the Year for 2025. Abigail Bizzarro, Director of TikTo
How RidgeCoin Jewelry Co. Hit $1.4M in a Single TikTok LIVE
RidgeCoin Jewelry Co. generated $1.4 million in sales during a single TikTok LIVE. Owner Tasos Kolokouris shares how the family-owned jewelry, coin, and collectibles business turned LIVE selling into a major growth channel while growing its TikTok following from roughly 170 to more than 17,000 in four months.Tasos explains how RidgeCoin uses daily LIVE streams, consistent content, $1 auctions, and
How Laura Geller Became a Top 2 TikTok Shop Makeup Brand with an In-House Team
Laura Geller Beauty has built one of the most recognizable presences on TikTok Shop, reaching the number two makeup brand ranking in both Q4 and Q1 through a strategy that blends creator community, live selling, and a tiered ambassador program. Jamila Hadid, Director of Social Commerce at Laura Geller, shares how the brand has turned TikTok Shop into a full-funnel growth engine without relying on
How TraxNYC Hit $100K Per TikTok LIVE Selling Luxury Watches and Jewelry
TraxNYC has built one of TikTok Shop's most consistent live auction operations, scaling from $30K GMV in their first streams to regularly hitting over $100K per live, all by mastering countdown bidding and $1 auction starts in the fine jewelry and watch category. In this episode, Mickey Julian Bell, COO at TraxNYC, breaks down how his team turned high-value live selling into a repeatable syste
How Bask and Lather Co. Hit 100% Year-Over-Year Growth on TikTok Shop
Bask and Lather has achieved 100% year-over-year growth on TikTok Shop by building one of the most engaged haircare communities on the platform, with over half a million active creators promoting their products daily. In this episode, Shaina Rainford, Founder and CEO of Bask and Lather, shares how she built the brand from the ground up on TikTok Shop, turning organic content into a full ecosystem
How Physician's Choice Hit $55M GMV and Became the Number One Brand on TikTok Shop
Physician's Choice has built one of the most formidable presences on TikTok Shop, generating over $55 million in GMV, creating at least five creator millionaires, and currently holding the number one product ranking on TikTok Shop with their digestive enzymes. In this episode, Logan Chierotti, Founder and CEO of Physician's Choice, breaks down the full-funnel strategy behind their rise to the top
How Cata-Kor Grew 9,000% in One Year on TikTok Shop
Cata-Kor launched on TikTok Shop nearly three years ago as one of the first brands in the health category, and what followed was staggering: 9,000% year-over-year growth in their first full year on the platform. The brand built that momentum by going all in on creator-led content, strategic affiliate management, and a bundling strategy that now drives 30% of their GMV during major campaigns. In th
How Rhino USA Hit $40 Million GMV on TikTok Shop with a Creator-First Strategy
Rhino USA has built one of the most consistent growth stories on TikTok Shop, crossing $40 million in GMV with a creator-first strategy that drives roughly 75% of their total Shop revenue. In this episode, Thomas Nielsen, Senior Marketplace Manager at Rhino USA, breaks down how this family-owned brand has turned creator relationships, hero products, and platform campaigns into a repeatable engine
How Snap Sold 1.1 Million Units on TikTok Shop in Two Years
Snap Supplements has sold over 1.1 million units on TikTok Shop in roughly two years, built one of the most subscribed brand pages on the platform, and watched a single affiliate suggestion transform into 50% of the company's total revenue. In this episode, Alex Lomov, Co-Founder of Snap Supplements, and Lauren Fox, Director of Social Media Marketing, break down how a health supplement brand built
How Heaven In Style Hit Seven Figures in Six Months on TikTok Shop
Heaven In Style scaled from zero to seven figures in less than six months by closing her brick-and-mortar stores and going all in on TikTok Shop. Ana Torres, CEO and Founder of Heaven In Style, made the difficult decision to shut down her mall boutiques and redirect every resource toward TikTok, betting on a platform that was still finding its footing. The result was a business transformation that
How Willow Boutique Hit $100K GMV on TikTok LIVE with Bundling Strategy
Willow Boutique became one of the earliest breakout success stories on TikTok Shop, becoming the first brand to hit a $100,000 GMV livestream and later driving up to $30,000 in a single hour. In this episode, Madelinn Small, Marketing Manager and Live Host Manager at Willow Boutique, breaks down how their team turned TikTok LIVE into a repeatable revenue engine through bundling, LIVE programming,
How Noely Fajas Made $6 Million in Year One on TikTok Shop
Noely Fajas went from a startup with $40 to generating over $6 million in TikTok Shop sales in their first year on the platform. In this episode, Noely Mena, Owner and Founder of Noely Fajas, and Manuel Moreno, CEO, share how they built the number one Colombian faja brand on TikTok Shop live streaming by leading with product education, authentic community building, and a relentless focus on the cu
How PAVOI Became the Number One Jewelry Brand on TikTok Shop
PAVOI built its reputation as the number one jewelry brand on Amazon before making a calculated move into TikTok Shop. Matthew Stanley and Renee Ariel, TikTok Shop LIVE Operations for PAVOI, share how they scaled PAVOI from zero revenue on the platform to become the top jewelry brand on TikTok Shop by treating live streaming as a brand-building engine.Matthew and Renee break down how they approach
How Bloom Reached Seven Figures in Monthly GMV on TikTok Shop
Bloom Nutrition went from selling a few hundred items a month to generating seven-figure monthly GMV on TikTok Shop, with over 30,000 creator videos published each month. In this episode, Joel Contartese, Head of TikTok Shop and International Growth at Bloom, breaks down how the brand scaled its creator community, launched exclusive products, and used TikTok to drive measurable halo effects across
How Taste Salud Grew a Powdered Drink Brand Through TikTok Shop
Taste Salud turned a single viral TikTok moment into a multi-channel growth engine, watching their Horchata flavor go from their worst-performing retail SKU to their number one seller within weeks. In this episode, Tyler McCann, co-founder of Taste Salud, breaks down how leaning into TikTok Shop drove measurable impact not just on the platform, but across Amazon, their website, and major retail pa
How MONAT Grew from $35K to $1.2M GMV on TikTok Shop
MONAT went from $35K to $1.2M in GMV in a matter of months on TikTok Shop, making it one of the fastest-growing brands on the platform. In this episode, Lu Urdanetta, Chief Culture Officer, and Javier Urdanetta, Chief of Staff at MONAT, share how they leveraged a 12-year-old direct sales infrastructure to build one of TikTok Shop's most powerful affiliate ecosystems and how their community-first m
How Pop Daddy Snacks Hit $700K in One Month on TikTok Shop
Pop Daddy Snacks went from a family basement operation to one of TikTok Shop's breakout success stories, reaching $700,000 in GMV in a single month and becoming the top-selling food and beverage item on the platform. In this episode, JT Sarafa, co-owner of Pop Daddy Snacks, breaks down how shifting to a variety pack offer and investing in authentic branded content transformed TikTok from an experi
How Chelsey Smith Crowns Built an Eight-Figure Business Through TikTok LIVE
Chelsey Smith Crowns built an eight-figure wig business on a single $13,000 loan and a bet on TikTok consistency. CEO and Founder Chelsey Smith grew the brand into one that now sells 25,000 to 30,000 wigs per month, driven almost entirely by showing up consistently on TikTok and building a loyal community around normalizing wig wearing.In this episode, Chelsey breaks down the content and LIVE stra
How Poppy Rose Print Scaled to $100K Months on TikTok Shop
Poppy Rose Print Company consistently generates over $100,000 per month on TikTok Shop by combining research-driven product selection with high-energy TikTok LIVE selling. April Duplantis, Owner of Poppy Rose Print Company, shares how she grew from a first live with $200 in sales to building a business with some $200,000 months and individual LIVEs surpassing $35,000 in sales.April breaks down the
How CEELIKE Scaled to 1 Million Orders Through TikTok Shop
CEELIKE scaled to over one million orders on TikTok Shop in just two years after launching with only $7,000 and a four-person team. In this episode of ACE Your TikTok Shop, Ecko Jia, Founder of CEELIKE, shares how the oral beauty brand scaled to over one million orders and more than 100 team members while earning TikTok Shop’s Top Seller recognition.Ecko explains how CEELIKE approached product dev
How Pure Daily Care Became the #1 Facial Beauty Device on TikTok
Pure Daily Care has become the number one facial beauty device on TikTok Shop, with the platform now standing as the brand’s fastest-growing revenue channel. In this episode, Jonathan Cohen, CMO of Pure Daily Care, breaks down how the brand achieved 3.5x year-to-date growth over the previous year and reached million-dollar seller status by leaning into creator-led commerce, TikTok LIVE experimenta
How Christin Marie Studio Built a Six-Figure TikTok LIVE Strategy
Christin Marie Studio grew from living-room TikToks to over $100,000 in a single LIVE, becoming one of TikTok Shop’s top-performing jewelry brands. Founder Christin Marie shares exactly how she built momentum with handmade, high-quality, tarnish and water-resistant designs made in downtown Los Angeles.Her approach is simple and disciplined: document the making process, post four times a day, and d
How The Vintage Caffé Sells Out Luxury Bag Drops in Under 2 Hours on TikTok Shop
The Vintage Caffé went from selling a single pre-owned designer bag a day to moving more than 30 bags in under two hours through TikTok LIVE. By turning weekly drops into must-watch events with limited inventory, styling advice, and high-value giveaways, the brand has built a fiercely loyal community of luxury shoppers who treat every Thursday at 5 PM like a launch day.Founder Paola Leon shares ho
How Leatherman Built a TikTok Creator Network That Drives 80% of Their GMV
Leatherman Tools used TikTok Shop to unlock new momentum fast, with creators now driving over 80% of GMV and TikTok Shop Deals For You Days Campaign delivering more than 150% growth. Senior Global Marketing Manager Hannah Harper and VP of Marketing Kevin Gleason share how a three-product hero lineup and a small “TikTok Shop Squad” helped a 40-year-old brand break into a new generation of buyers.Ha
How Crocs Turned TikTok LIVE into a Record-Breaking 24/7 Marathon
Crocs turned its long-running Croctober tradition into a record-breaking TikTok moment by live-streaming 24/7 for the entire month, ultimately setting the record for the longest continuous LIVE on the platform. Chief Brand Officer Terence Reilly breaks down how those nonstop sessions connected Crocs with millions of fans, drove more than 11 million views, and turned TikTok Shop into a real-time en
Why TikTok Shop Became Dossier's Growth Engine
Dossier Perfumes leveraged TikTok Shop's unique capabilities to become one of the top beauty brands and fastest-growing channels. Elsa Levy, Chief Marketing Officer at Dossier, reveals how TikTok Shop's affiliate tools enabled 80,000 pieces of content through sampling, while the platform drove unexpected bestsellers like Fruity Gardenia jumping from 20 to 300 units daily.Starting with orga
From 3,000 to 30,000 Followers with Mamba Cards on TikTok Shop
Mamba Cards has revolutionized the sports and entertainment card experience on TikTok Shop by introducing group breaks that allow up to 200 people to join a single opening. Jason and Daniel, co-founders of Mamba Cards, have grown their TikTok following from 3,000 to over 30,000 followers in just over a year.The duo's success stems from their commitment to quality products and customer relationship
From Zero to $400K with Chips Rips' TikTok Shop Live Success
Chips Rips has transformed the sports card collecting experience on TikTok Shop through their innovative repackaging strategy and highly engaging live selling format. Mark Herm, Founder and CEO of Chips Rips, has built one of the platform's most successful sports card businesses, culminating in a 25-hour live stream that generated over $400,000 in sales with help from TikTok Shop.Mark reveals
