The Perfectionism Project
The Perfectionism Project is a podcast that offers advice for entrepreneurs struggling with perfectionism. Host Sam Laura Brown, a perfectionism coach and founder of Perfectionists Getting Sh*t Done, shares relatable stories and practical tips to help listeners overcome perfectionism, escape all-or-nothing thinking, and stop procrastinating. The podcast aims to boost productivity and support business owners in building successful ventures.
Episodes
Ep 614: How I Decide What To Do With My Business Time
If you want to see behind the scenes of me building my business as a perfectionist entrepreneur, you're going to love this. I recently started a business vlog series on Youtube called Making My Next Million where I'm documenting exactly that. It's a very raw and real look at the ups and downs of building a business when you have a perfectionist brain. My goal is that these vlogs inspire you, educ
Ep 613: What It's Really Like Inside PGSD: A Conversation with Rose Gebken
In today's episode, I'm joined by PGSDer Rose Gebken to talk about what it's really like inside Perfectionists Getting Shit Done. If you're thinking about signing up for Perfectionists Getting Shit Done, this episode is for you. Rose and I talk about: The difference between listening to The Perfectionism Project and being inside PGSD How Rose knew it was the right time for her to sign up for
Ep 612: How To Overcome Overwhelm + Figure Out What To Focus On Next (best of the podcast)
Listen in as I coach PGSDer Kristen Cain (@kristencainstyle on Instagram) out of overwhelm and into clarity. Kristen requested coaching because she was feeling overwhelmed with all of the options she had for her business. She was able to figure out what to focus on next to build her business, her pricing, how to package her services and more. This episode is such a great example of one of the many
Ep 611: Procrasti-Planning Versus Power Planning (best of the podcast)
Today's episode is all about the difference between procrasti-planning and planning properly as a perfectionist with Power Planning. This will help you understand the real reason why you've been struggling to follow through on your plans and what to do about it. If you struggle to do the things you know you need to do to build your business, this episode is for you. Perfectionists Getting Shit Do
Ep 610: [Unfreeze Yourself Series] How To Do What You Know You Need To Do
In Part 5 of the Unfreeze Yourself Series, I explain the process for becoming someone who consistently does the things they know they need to do to build their business - without burning out. If you've ever wondered how to go from where you are now to making a full-time income from your business, this episode is for you. Perfectionists Getting Shit Done (PGSD) is now open for enrollment for one we
Ep 609: [Unfreeze Yourself Series] Why You Keep Burning Yourself Out
In Part 4 of the Unfreeze Yourself Series, I explain why perfectionists burn out and how to follow through on your business plans without burning yourself out. If you've ever wondered how to show up consistently for your business without exhausting yourself or neglecting your life in the process - then this episode is for you. Perfectionists Getting Shit Done (PGSD) is opening for enrollment on 17
Ep 608: [Unfreeze Yourself Series] Why You Don't Stick To Your Plans
In Part 3 of the Unfreeze Yourself Series, I explain why you keep creating plans that look great on Sunday but have fallen apart by Wednesday. If you've ever filled your calendar with ambitious plans only to find yourself falling behind, feeling overwhelmed and wondering why you can't stick to them then this episode is for you. Perfectionists Getting Shit Done (PGSD) is opening for enrollment on 1
Ep 607: [Unfreeze Yourself Series] Why You Can't Decide What To Focus On
In Part 2 of the Unfreeze Yourself Series, I explain why you keep changing your mind about what to sell, who to help and how to get customers. I reveal the simple thing you're missing that, once you have it, will make every business decision 10 times easier. If you've ever felt like everything is so important that you don't know what to work on next, this episode is for you. Perfectionists Getting
Ep 606: [Unfreeze Yourself Series] Why You're Not Taking Action
In Part 1 of the Unfreeze Yourself series, I'm sharing why knowing what to do isn't enough and the real reason so many perfectionist entrepreneurs struggle to take consistent action to build their business. If you've ever felt frustrated because you know exactly what you should be doing in your business but just can't seem to get yourself to get yourself to do it consistently, this episode is for
Ep 605: Taking Great Care Of The Business Time You Already Have
What you do with your business time matters so much more than how much you have. And if you feel like you should be further along in your business or need more time for your business, this episode is going to blow your mind. I'm sharing the difference between why you don't need more time to be more successful. And what you do need instead. Tune in as I share a bunch of personal examples of how st
Ep 604: Getting Your Work Done Early + Easily As A Perfectionist Entrepreneur (best of the podcast)
If you have a tendency to put off anything selling related until the last minute (or you avoid it altogether) then this episode is going to be insanely helpful for you. In this epic episode you'll hear me navigate the content creation and pre-launch period, the launch itself and give a detailed debrief of the launch results. It's a compilation of recordings I made throughout the entire process wh
Ep 603: The Point of Goals (best of the podcast)
Goals have a very specific purpose when it comes to creating what you want in your life and your business. And most perfectionists have never been taught what the point of goals is. So that's what I'm talking about in today's episode. We perfectionists tend to either set a goal for every single area of our businesses or vague goals (like 'replace my income' or 'go full-time') or we don't have any
Ep 602: How To Take A Clean Rest Week
Clean Rest Weeks will make it way easier to follow through on what needs to be done in your business. So in this episode, I'm sharing what a Clean Rest Week is, why you want to take one (even if you feel behind) and how to do it without being all-or-nothing about it. I also share when you want to do it and where to do it too. If you've been limping along in your business, tune into this episode to
Ep 601: The Discomfort of Being Unseen
It's uncomfortable to show up, put yourself out there and be visible. But perhaps you haven't realised that it's actually MORE uncomfortable to be unseen than it is to be seen. In this episode I'm unpacking the cost of being unseen and my journey with being unseen, then seen, then unseen and then seen again. If you're a perfectionist building a business, you want to listen to this episode today.
Ep 600: How To Get Your Passion Back For A Project
Did you start a project, all excited and full of ideas, only to lose your passion for it? If you've been procrastinating on finishing an important project because you've lost your fire, this episode will help you get your passion back so you can get it done. I share why advice like "just remember why you started" or "give yourself a change of scenery" doesn't help. And I share the practical advice
Ep 599: Procrastination Tips That Don't Work For Perfectionists (best of the podcast)
Procrastination is a topic that's close to home for many perfectionists. If you've tried following procrastination tips to help you stop procrastinating - and they haven't worked - this episode is for you. In this episode, I'm sharing 3 common procrastination tips that don't work for perfectionists, why they don't work and what to do instead. If you're a perfectionist building a business, you want
Ep 598: How To Escape The Stop Start Cycle
The Stop Start Cycle is when you know what to do to build your business and you start doing it - but then you stop doing it before it's done and move onto something else. When you're in the Stop Start Cycle, you have an inspired idea > feel excited > start taking action > have a different inspired idea > feel excited > start taking action on the second idea > and on and on. Lots of ideas, lots of
Ep 597: How I Use My Distraction Journal To Stay Focused
If you sit down to do something important for your business but then get distracted by something urgent, this episode is for you. I'm sharing what a Distraction Journal is - and how to start using one today - so that you can follow through on the uncomfortable tasks that need to be completed to build your business. I'm also sharing why perfectionist thinking causes us to distract ourselves in the
Ep 596: When You're Scared But Ready To Quit Your Job
If you're 99% ready to quit your job but scared to do it, this episode is for you. I'm talking about the perfectionist fears that come up when you're thinking about leaving your job behind. I share my story, what I coached a PGSDer on today that will help you too and how to find the courage to make the leap even when your legs are trembling. If you're a perfectionist building a business, you want
Ep 595: What To Do When Making Money Feels Greedy
If you feel greedy about making money, you won't make sales in your business. Or you'll feel bad every time you do make sales and end up hating your business and burning the whole thing down. So in this episode I'm sharing the perfectionist thinking that's been making you feel greedy - even when you're not. And I walk you through an incredibly counterintuitive approach that will have you feeling r
Ep 594: How To Update A Decision Without Losing Self-Trust
As perfectionists, we tend to do one of two things when it comes to business decisions. We either (1) tie our own hands behind our back and refuse to change the decision for fear of being flaky or (2) we change our mind constantly and never follow through long enough to see results. To grow your business you need to be able to update your decisions. In this episode, I'm walking you through my exa
Ep 593: How To Stop Rebelling Against Your Calendar (best of the podcast)
Our perfectionist all-or-nothing mindset is what makes us rebel from our calendars. That is, unless you're planning properly as a perfectionist. I used to be the person who couldn't follow through with my calendar for more than a couple of days. Yet no matter how much time I spent planning everything out, I kept rebelling. It wasn't because I didn't have what it takes to be my own boss. It was sim
Ep 592: The Art of Finishing Your Day When You Said You Would (best of the podcast)
One of my favourite feelings is finishing my work day at the exact minute I planned, with everything essential complete. And this episode is a masterclass on how you can do it too. Tune in to learn why finishing on time is a skill worth developing, the self-image you need to develop to make it possible and the tools that make it easy. You'll hear the practical steps to follow, what it looks like
Ep 591: How To Get Shit Done When There's No Deadline
If you work well under pressure but struggle to take action when there's no deadline, this episode is for you. Most of the tasks that actually grow your business don't come with external pressure. So they get pushed back. Again and again. In this episode, I break down why that happens and what actually needs to change if you want to consistently follow through without relying on last-minute urgenc
Ep 590: Where To Begin When You Don't Know Where To Begin
If you've ever sat down to work on your business and thought "I don't even know where to begin", this episode is for you. Not knowing where to begin isn't a clarity problem - it's a perfectionism problem. In this episode, I walk you through a real client story and the three simple steps that took her from "I don't know where to begin" to getting started, following through and achieving her goal. I
Ep 589: Going For Your Business Dreams
Your business dreams matter. They're not going to leave you alone, even if you don't act on them. So you may as well go for them. In this episode I share why being someone who is going for your business dreams will transform every area of your life for the better, why going all-in doesn't mean neglecting your personal life and how Perfectionists Getting Shit Done supports you to go for your busine
Ep 588: Doing Big Brave Things With The Support of the PGSD Community with Laura Miller
Building a business is a big brave thing - especially as a perfectionist. So in this episode I'm interviewing PGSDer Laura Miller about how she has used the support of the Perfectionists Getting Shit Done community to create insane personal growth and results for herself during her 6 years (!!) as an active PGSDer. We also discuss the value of PGSD as a lifetime access program and why you can get
Ep 587: New Beliefs New Results with Megan Chambers
PGSDer Megan Chambers is such a great example of everything I talked about in my 5-Part Personal Development Series. So I wanted to have her on the podcast to share her experience with you! In this episode, Megan shares how shifting her perfectionist beliefs allowed her to create an influx of new clients without having to change her marketing strategy or working longer hours. We talk about how M
Ep 586: [Personal Development Series] The Ultimate Personal Development Tools For Perfectionist Entrepreneurs
This is Part 5 of my 5-Part podcast series for perfectionist entrepreneurs. It's all about why personal development is the secret to building your business and my simple personal development process that works for perfectionists who are building businesses. In this episode, I'm sharing the 3 simple personal development tools that bring together everything that I've taught you in this series. These
Ep 585: [Personal Development Series] How To Get Clarity Even When You're Scared of Making The Wrong Decision
This is Part 4 of my 5-Part podcast series for perfectionist entrepreneurs. It's all about why personal development is the secret to building your business and my simple personal development process that works for perfectionists who are building businesses. I wouldn't have a successful business if I hadn't figured out how to make great business decisions even when I was scared of getting it wrong.
Ep 584: [Personal Development Series] How To Believe In Yourself Even When There's No Proof You'll Succeed
This is Part 3 of my 5-Part podcast series for perfectionist entrepreneurs. It's all about why personal development is the secret to building your business and my simple personal development process that works for perfectionists who are building businesses. I wouldn't have a successful business if I hadn't figured out how to believe in myself when there was literally no proof that I could achieve
Ep 583: [Personal Development Series] How To Put Yourself Out There Even When You're Scared of Getting Laughed At
This is Part 2 of my 5-Part podcast series for perfectionist entrepreneurs. It's all about why personal development is the secret to building your business and my simple personal development process that works for perfectionists who are building businesses. I wouldn't have a successful business if I hadn't figured out how to put myself out there even when I was terrified of getting laughed at. I w
Ep 582: [Personal Development Series] Why Your Business Won't Grow Unless You Do
This is Part 1 of my 5-Part podcast series for perfectionist entrepreneurs. It's all about why personal development is the secret to building your business and my simple personal development process that works for perfectionists who are building businesses. In this episode, we're starting with the fundamentals so you can clear up any confusion you've had about why your business isn't growing (even
Ep 581: My 2025 Mindset Snapshot + My 2026 Growth Goal
In this behind the scenes episode, I'm sharing what went on in my business in 2025 and what my Growth Goal is for 2026. 2025 was a really challenging year for me in my business! In this episode, I'm sharing why it was so hard and the personal development work I've been doing to get on track for my 2026 goal. There are so many lessons that came from 2025 that I'm now applying to 2026 and I can't w
Ep 580: Owning Your Creative Process + Why It's Ok If It's Very Messy
As an entrepreneur, you are creating something that didn't exist before. Which means you're creative - whether you want to admit it or not. So what should your creative process look like? And what if it doesn't look like everyone else's? That's what I'm talking about in today's episode. In this episode, I'm sharing what I've learned about creativity from more than 10 years in business and how I've
Ep 579: Getting On Track To Achieve Your Business Goals (A Little Tough Love)
If you want to achieve things in your business that you've never achieved before, you want to listen to this episode. Tune in to hear me talk about what a Trajectory Mismatch is, how it can stop you from achieving your goals if it's too big (or too small) and how to get on track to your goals - especially if you've been feeling behind. If you're a perfectionist and you're building a business, you
Ep 578: Overcoming New Year Delay
This year I didn't get the 'fresh start' to the year that I'd hoped for. In case you didn't either, I'm sharing a concept called New Year Delay and how to overcome a bad start to the new year. Whether your New Year Delay lasts a week, a month or a whole quarter - this episode will stop you feeling shit about it and will teach you what to focus on (and how to think) so that you can end up exactly w
Ep 577: What To Work On When You Have Limited Business Time
If you have a limited amount of time each week to work on your business, what's the most productive thing to do with your time? And how do you avoid feeling so much pressure to pick the right thing that it shuts you down completely? That's what I'm talking about in today's episode. I work a limited business time each week and so do the majority of my clients. When this is the case, task selection
Ep 576: Creating The Freedom To Be The Real You
When I started my business, what I craved more than anything was the freedom to be the real me, the freedom to express myself and the freedom to grow. In this episode, I'm sharing my thoughts on freedom as an entrepreneur as well as what business looks like now as a mum of 4 kids under 5, making a full-time income on part-time hours and feeling safe to show up as myself in every part of my work. I
Ep 575: The Value of Coaching Even When You're 'Not Working On Your Business'
In this episode I'm sharing a lesson that I had to learn the hard way. If you've got a big life change coming up - whether it's having a child (or two), moving across the country, starting a new job or something else - you want to have coaching at the same time. Even if you're 'not working on your business'. If you're a perfectionist and you're building a business, you want to listen to this episo
Ep 574: Why You Don't Need Your Spouse To Believe In Your Business More Than They Do
If your partner doesn't fully believe in your business yet, or keeps suggesting it's time to "get a job", this episode is for you. In this episode, I'm sharing what it looks like to hold space for your partner's discomfort without losing belief in yourself or your business. You'll learn how to stay grounded, stop trying to prove yourself and keep moving forward even when they can't yet see your vi
Ep 573: What Got You Here *Will* Get You There
You might have heard the saying "what got you here WON'T get you there" when it comes to growing your business. But this saying, when interpreted by a perfectionist brain, will likely have you doing things that don't help your business grow. I know because that's what happened to me. Today I'm sharing why what got you here *will* get you to where you want to go. And why that doesn't mean sacrifici
Ep 572: The Mindset Forecast + How To Use It To Create The Year You Want
Before you set your goals for the coming year, you want to do an Annual Mindset Forecast. Doing a Mindset Forecast for the year will ensure that you're in a mindset that will have you set the right goal for your business and actually achieve it without burning out or doing anything you don't want to do. Tune in to learn what the Mindset Forecast is, why it matters and how to do it. Regardless of y
Ep 571: The Mindset Snapshot + How To Use It To Deeply Understand The Past Year
If you want next year to be a success, you first have to deeply understand the year that was. That's why, in this episode, I'm teaching the Mindset Snapshot. Instead of journaling about your year, reflecting on your actions or trying to figure out how you got in your own way - you want to do a Mindset Snapshot for the year instead. Tune in to learn what the Mindset Snapshot is, why it matters and
Ep 570: Feeling Safe To Dream Big
Dreaming big - and then actually going for it - is a vulnerable act for a perfectionist. But it's essential if you want to build a successful business that you actually like. That's why, in today's episode, I'm sharing 3 practical steps you can take that will support you to dream big - even if you feel delusional, if you're scared of failing, if you're worried you'll just burn yourself out or you
Ep 569: Being All-In On Your Business With A Full-Time Job
Do you feel like having a full-time job means you can't be all-in on your business? Or that it means you're not taking your business 'seriously' enough? If that's you, you want to tune into this episode. I recently coached a PGSDer who felt like the fact that she needed to get a full-time job to support herself financially meant that she wasn't being "all-in". And what I shared with her completely
Ep 568: How To Get Into A Sufficiency Cycle
It took me 3 very painful years to learn what I'm sharing in today's podcast episode. And it cost me hundreds of thousands in lost revenue to learn it. That's why I want to share it with you - so you don't make the same mistake I did. I'm honestly still licking my wounds from this mistake and it's simply because I didn't know what I share in this episode. Today's episode is on Sufficiency Cycles.
Ep 567: [Planning Series] How To Follow Your Plans When You Don't Feel Like It
[Part 5 of 5] There are courageous things you need to do to build your business that you might never feel excited about - like pitching yourself as a guest on one of your favourite podcasts or posting on Instagram when you've been getting low engagement or publishing your sales page when you're still working on believing that your product is worth the money. If you're only able to do things when y
Ep 566: [Planning Series] The 3 Month Commitment + Why It Matters
[Part 4 of 5] Power Planning will get you out of your own way in your business and have you doing the deep perfectionism work you need to do - all while you're doing more of what matters than ever before (in less time and with less overthinking). But it won't work for you if you give up on it prematurely. The habit of giving up too soon is one of the main reasons you're not where you want to be in
Ep 565: [Planning Series] How To Plan Amidst Uncertainty
[Part 3 of 5] Most perfectionists find it challenging to plan out their week when they don't know what will come up or how much energy they'll have. Whether you're working an exhausting day job, doing shift work or raising young children alongside building your business - there are certain things that can feel hard to plan around. Especially when no one has taught you how to plan properly… Some pe
Ep 564: [Planning Series] A Step-By-Step Walkthrough of Power Planning
[Part 2 of 5] Power Planning covers everything perfectionists must do to plan properly. It's a simple 3 step process that anyone can learn. And I walk you through it in this episode. Here's a brief overview of how Power Planning works but be sure to tune into this episode to get all the details! You set a Growth Goal for your business (what I used to call your Impossible Goal) so you know exactly
Ep 563: [Planning Series] Procrasti-Planning Versus Planning Properly
[Part 1 of 5] Perfectionists get in their own way when they follow the same planning advice as everyone else. That's why I've recorded a 5-part planning series for the podcast that'll help you plan properly as a perfectionist. This planning series is for perfectionists who write and rewrite long to-do lists of business tasks they never start, fall behind because they underestimate how long things
Ep 562: Escaping The Scramble Cycle So You Can Finish What You Start
Do you ever notice yourself jumping from one project to the next - always busy but rarely feeling complete? In this episode, I share a story about one of my 1:1 clients that perfectly captures what I call the Scramble Cycle. It's that perfectionist pattern of getting something 80% done, hitting a snag or losing momentum and then rushing off to the next thing that suddenly feels more urgent. You'll
Ep 561: How I Started Paying Myself A Consistent Salary From My Business
I used to treat paying myself like a nice-to-have. In this episode I share the behind-the-scenes of how that thinking kept my business feeling like a hobby even when I was working so hard on it. You'll hear the messy middle too – why I changed jobs so I could have more time for my business without more financial pressure, the vague "replace my income" goal that didn't help me make more money and
Ep 560: Connection First, Strategy Second
I wasn't planning to record this episode - it was one of those moments where I just had to pick up the mic and talk. Something clicked for me recently and it made so many things in my business and life suddenly make sense in a way they never had before. It's one of those shifts that once you see it, you can't unsee it. In this episode, I share the story behind that realisation - what led up to it,
Ep 559: Making Consistent Sales With A Perfectionist Brain
You're doing all the right things - posting, showing up and putting yourself out there - but your sales are inconsistent. In this episode, Sam shares the key shifts that help perfectionist entrepreneurs go from sporadic sales to consistent, reliable income without working more or trying to become someone else. You'll learn why perfectionism makes selling feel harder than it needs to be and how to
Ep 558: The Two Productivity Tools That Built My Business To Multiple Six Figures (best of the podcast)
Today I'm sharing the two productivity tools I used that helped build my business to multiple six figures as a perfectionist entrepreneur. If productivity is something you're struggling with because you procrastinate, you spend a lot of time feeling overwhelmed, you never feel like you have enough time or you're burned out – then today's episode is really going to help you. Tune in to hear about t
Ep 557: How I Realised I'm A Perfectionist (best of the podcast)
I used to think I wasn't perfect enough to be a perfectionist. And because I didn't realise I was a perfectionist, I had no real way to start overcoming the procrastination, crippling self-doubt and overthinking that was keeping me and my business stuck. Realising that I'm a perfectionist (and what that actually means) gave me a whole new vocabulary that has allowed me to change my life for the b
Ep 556: How To Break Free From Perfectionist Patterns
In this episode, I'm sharing a real coaching conversation from a Perfectionists Getting Shit Done coaching call. I'm teaching on what to do once you spot a Perfectionist Pattern and how to avoid the shame spiral that can come with having more awareness around your own patterns of self-sabotage. How to get more help with releasing your Perfectionism Handbrake: Join my coaching program, Perfection
Ep 555: Untying Your Hands From Behind Your Back (best of the podcast)
This is an episode I've referenced countless times since it was first published. It shares such an important lesson for all entrepreneurs, especially those who have been getting in their own way, that I had to share it again. In this episode I'm helping you explore the areas in your business where you feel like you have your hands tied behind your back. These are the areas in your business where y
Ep 554: Creating The Feeling Of Completeness Even When Everything Isn't Done (best of the podcast)
In last week's episode, I talked about when following through with the plans we've made with ourselves can be an act of self-care - particularly when you have anything going on in your life that's making operating at your normal capacity a challenge. Today's episode continues that conversation and I talk about when you determine that productivity is *not* an act of self-care and how you can create
Ep 553: How To Determine When Productivity Is An Act of Self-Care (best of the podcast)
When is it an act of self-care for me to be productive and when is it an act of self-care instead to change my plans and take clean rest? Especially if you're not operating at your normal capacity. Tune in to hear about the questions that help me figure out whether to follow my plans or not, a trick I use to get myself to do the work I had planned and the highest act of self-care you can do for yo
Ep 552: Self-Doubt Selling Versus Self-Trust Selling (best of the podcast)
Tune in to learn the difference between selling from a place of self-doubt and selling from a place of self-trust and why this is such an important shift for perfectionist entrepreneurs to make. If you've been having a hard time making sales even though you're posting pretty consistently, you've had happy customers and you're working really hard on your business - this episode is for you. I also t
Ep 551: 12 Thoughts That Make Content Creation Easy For Your Perfectionist Brain (best of the podcast)
In this episode, I'm sharing 12 thoughts that helped me create content in a really easy, enjoyable, sustainable way that has proven to be really effective for my perfectionist brain. I wanted to record this in response to a PGSDer who posted about starting a podcast inside my group coaching program Perfectionists Getting Shit Done (aka PGSD). These thoughts will help you create content simply and
Ep 550: [Day In The Life] How To Create High Quality Content Without Overthinking (best of the podcast)
In this best of the podcast episode I'm taking you behind the scenes of what a content creation day looks like for me. First I share an update from my drive into the office, chatting through what I have planned in terms of content creation and how I'm thinking about approaching it so I can get it done without overthinking. And in my update from the drive home, I reveal something unexpected that h
Ep 549: 10 Tips For Creating Consistent Content (best of the podcast)
Most perfectionists struggle to create content consistently. They're scared of what people will think, that they'll say the wrong thing, that no one will like their posts, that their friends will laugh at them, that it'll be a waste of effort, the list goes on! In this best of the podcast episode, I'm sharing 10 tips I've learned over my years as a content creator that have helped me get out of
Ep 548: [PART 5] The Creative Cocoon + How To Successfully Navigate The Content Learning Curve
In Part 5 of this 5-Part Consistent Content Series, I'm talking about the importance of giving yourself a 3 month period to navigate the content learning curve without pressure. I'm introducing the Creative Cocoon - a new part of my popular program Perfectionists Getting Shit Done that helps you create consistent content while developing your voice and identity. You'll hear how it works, why it ma
Ep 547: [PART 4] Power Publishing + Why It's The Secret To Consistently Posting Content
In Part 4 of this 5-Part Consistent Content Series, we're talking about Power Publishing - the secret to consistently getting your content out into the world. If you're great at creating content but get stuck when it's time to hit publish, this episode will help you understand why that's happening and how to move past it. You'll learn what Power Publishing is, how to create a system that supports
Ep 546: [PART 3] Creative Overflow + How To Stop Overthinking Content Creation
In Part 3 of this 5-Part Consistent Content Series, we're talking about the overthinking loop that perfectionist entrepreneurs get stuck in with content - and how to finally break free from it using Creative Overflow. If you're constantly thinking about content but still struggling to show up consistently, this episode will help you see why that's happening and what to do instead. You'll learn wh
Ep 545: [PART 2] Spark Content + Why It's the Key to Consistently Creating Valuable Content
In Part 2 of this 5-Part Consistent Content Series, I'm sharing what Spark Content is and why it's what you need to be creating if you want to easily create consistent content that's valuable. If you find content creation exhausting instead of energising, let me show you an easier way to do it. It's all in this episode so hit play and get ready to hear the easiest - and most effective - content st
Ep 544: [PART 1] Safe Visibility + My Content Creation Journey
In Part 1 of this 5-Part Consistent Content Series, I'm sharing my personal story with content creation - including all the ups and downs. I talk about what it was like to deeply want to show up online but feel completely paralysed by my fear of putting myself out there. And how I overcame the perfectionism that was making me hide, procrastinate and endlessly polish my content. This episode also i
Ep 543: Self-Trust Versus Self-Policing (best of the podcast)
Are you constantly second-guessing yourself to avoid making mistakes? This is a common habit for perfectionist entrepreneurs - and while it can feel productive, it's actually one of the biggest things holding your business back. In this episode, you'll learn how to spot when you're self-policing, why shifting into Self-Trust Mode matters and the practical steps to help you build momentum from a pl
Ep 542: 10 Signs You're A Perfectionist (best of the podcast)
Do you struggle with procrastination, fear of judgement, intense self-doubt or imposter syndrome when it comes to your business? Do you ever wonder why you get in your own way even though you have so much potential? If so, this episode is for you. I'm diving into the perfectionist mindset and talking about where it comes from, how to tell if you've got it and how to move out of it. If you're ready
Ep 541: Perfectionist Entitlement + What To Do When Business Is Frustrating (best of the podcast)
Are you frustrated that your business isn't growing as quickly as it should be? Are you working hard yet feeling behind? Do you ever get annoyed that you aren't getting the customers or social media followers that you deserve? If so, today's episode is for you. I'm sharing what hidden Perfectionist Entitlement is, why it's not necessarily a 'bad' thing, the ways it's shown up for me and my client
Ep 540: Troubleshooting A Bad Result Without Spinning Out (PGSD Launch Debrief)
In this episode, I'm debriefing the April 2025 PGSD launch and walking you through exactly how I processed a disappointing result without making it mean something about me, the program or my ability to sell. This isn't a "what went wrong" breakdown from a place of blame. It's a real-time look at how I led myself through a launch that didn't hit its goals without spiralling into shame, burning eve
Ep 539: The Mindset Shifts I Made To Sell Out My 1:1 Coaching Services
In this episode, I'm sharing a behind-the-scenes look at the mindset shifts I made to sell out my 1:1 coaching services – including the thoughts that were keeping me stuck and how I coached myself through them. I talk about the evolution of the offer, what changed once I shifted into self-trust and why selling from sufficiency made all the difference. This episode is for you if you've been h
Ep 538: Why You Don't Feel Successful Even Though You've Accomplished A Lot
In this episode, I share a powerful realisation I recently had about the difference between being accomplished and FEELING successful. I also share what's helped me reconnect with the feeling of success - even when the numbers aren't where I want them to be yet. This episode is for you if you're working hard and making progress but still feel behind. To dive deeper: Want an easy way to find
Ep 537: How I Started Reading Lots of Books Again (Even Though I'm Busier Than Ever)
Reading is something I've always loved but over the last few years, I read less and less. Between building my business and raising little ones, I struggled to find the time. In this episode, I'm sharing how I recently got back into the habit of reading even though I'm busier than ever. I talk about the role that perfectionism was playing, how I let go of my excuses and created an easy-to-stick-
Ep 536: How I Rebuilt My Weekly Planning Habit After Some Serious Avoidance
Power Planning is one of my favourite productivity tools (and the planning method I teach in PGSD) but I recently noticed I was seriously avoiding it. In this episode, I talk through why that happened, what I was believing about myself and my business and how I got back into the habit without making myself feel bad about falling off. Whether you've fallen out of your planning routine or you've
Ep 535: The Changes I'm Surprised To Be Making To My Work Schedule + What Prompted Them
In this episode, I'm sharing the unexpected changes I've made to how I work - and why I'm making them now, after years of having more structured work hours. I talk about why my usual work structure (that helped me so much) started feeling restrictive, the power of making aligned updates to routines that have served you well and what to consider if you're entering a new season of life or busines
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