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Wealthy and Well-Known Podcast

Wealthy and Well-Known Podcast

Rory & AJ Vaden 647 Episodes Aug 18, 2026

The Wealthy and Well-Known Podcast, hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group, is a show for mission-driven messengers aiming to build reputation and revenue simultaneously. It covers topics like launching a book, scaling a business, and becoming a recognized expert, offering real coaching, case studies, and strategies from successful entrepreneurs and authors. The podcast focuses on crafting a Monetized Personal Brand™ to drive impact.

Episodes

Reputation Precedes Revenue: How Relationships Create Sales That Last
Reputation Precedes Revenue: How Relationships Create Sales That Last Aug 18, 2026 41:06 Most people think improving sales means learning better closing techniques.     Rory and AJ Vaden believe the foundation comes earlier: building a reputation people trust.    In this episode, they discuss how marketing and sales work together, why relationships accelerate revenue, and why the best sales conversations are built around helping people make the right decision. They also share
Become the Chief Storytelling Officer of Your Brand
Become the Chief Storytelling Officer of Your Brand Aug 11, 2026 35:26 People want to know who is behind the business.     In this episode, Rory and AJ explain why founder visibility can create a level of familiarity and trust that a logo alone cannot. They talk about the fear of judgment that keeps many accomplished entrepreneurs off camera and why focusing on service can change the way you think about putting yourself out there.    AJ also shares an idea tha
Content Strategy vs. Content Calendar: Why Posting More Isn't Working
Content Strategy vs. Content Calendar: Why Posting More Isn't Working Aug 4, 2026 32:17 A full content calendar can keep you busy without bringing you any closer to a customer.     Rory and AJ Vaden explain the difference between managing the mechanics of content and building a strategy around the person you are uniquely equipped to serve. They also discuss why viral content and converting content require different approaches, how to identify the questions your audience needs an
Who Not How: Dan Sullivan on Building a Business That Sets You Free
Who Not How: Dan Sullivan on Building a Business That Sets You Free Jul 28, 2026 40:26 What keeps an entrepreneur motivated after the money, recognition, and early goals have already been achieved?    Rory sits down with Dan Sullivan, co-founder of Strategic Coach, to talk about the mindset and decisions that have kept him growing after more than 50 years in business.   Dan explains why successful people often feel behind, how measuring backward changes your experience of pro
Burnout Is an Alignment Problem
Burnout Is an Alignment Problem Jul 21, 2026 38:13 Burnout can be difficult to recognize when you are still performing.     You may be getting the work done, hitting goals, and showing up for everyone around you while your body and mind are quietly telling you that something is wrong.     In this episode, Rory and AJ talk about what burnout looked like in their own life and marriage. AJ shares how years of sleeplessness, anxiety, physical
Why Having Fun Is a Business Strategy
Why Having Fun Is a Business Strategy Jul 14, 2026 43:45 What happens when the business you once loved becomes the thing you are trying to survive?    In this episode, Rory and AJ talk about why fun is not just a nice bonus for entrepreneurs. It can be part of the strategy that helps you stay in the game.    They explore the tension between hard work and rest, ambition and contentment, productivity and joy. They also talk about why so many fou
Another Year Wiser
Another Year Wiser Jul 7, 2026 37:12 Rory and AJ are using this episode as a personal year-end review, but for listeners, it works just as well as a midyear check-in.     In this conversation, they look back on the last 12 months and share what they learned, what they are leaving behind, and what they are taking forward. The lessons are candid and practical: leadership mistakes, sales process changes, retention challenges, team
The Membership Mistake That's Costing You Recurring Revenue with Stu McLaren
The Membership Mistake That's Costing You Recurring Revenue with Stu McLaren Jun 30, 2026 43:47 If you have ever thought about building a membership, coaching program, or recurring revenue offer, this conversation will help you see the model more clearly.  Rory sits down with Stu McLaren, one of the leading voices in memberships and online communities, to talk about what actually makes recurring revenue work. Stu shares why getting members is only one part of the business, and why the rea
10X Is Easier Than 2X: Dr. Benjamin Hardy on the Science of Scaling
10X Is Easier Than 2X: Dr. Benjamin Hardy on the Science of Scaling Jun 23, 2026 34:09 10X Is Easier Than 2X: Dr. Benjamin Hardy on the Science of Scaling
Are You Using AI… or Is AI Using You?
Are You Using AI… or Is AI Using You? Jun 16, 2026 34:41 AI can make content creation faster, but it can also make your message easier to ignore if you let it replace your own thinking. In this episode, Rory and AJ talk honestly about where they use AI, where they draw the line, and why those boundaries matter for anyone building a personal brand. They explain how AI can help with research, content organization, titles, hooks, thumbnails, CTAs, and outl
The Truth About Building a Paid Speaking Career
The Truth About Building a Paid Speaking Career Jun 9, 2026 36:11 Building a paid speaking career takes more than wanting a stage. In this episode, Rory and AJ share what it really takes to become a professional speaker. They talk about the reps, practice, strategy, and patience behind a speaking career that lasts, and why speaking for free can be one of the smartest ways to build demand when you are starting out. You'll learn why associations are one of the bes
Small Audience, Big Money: How to Monetize Without Millions of Followers
Small Audience, Big Money: How to Monetize Without Millions of Followers Jun 2, 2026 36:18 A small audience is not a weakness. For the right business model, it can be an advantage. In this episode, Rory and AJ explain how coaches, consultants, and experts can make meaningful money without millions of followers. They break down why smaller audiences often allow for deeper access, more customized service, and higher-ticket offers that do not require mass attention to work. You'll hear the

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