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Wealthy and Well-Known Podcast

Wealthy and Well-Known Podcast

Rory & AJ Vaden 647 Episodes Jun 30, 2026

The Wealthy and Well-Known Podcast, hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group, is a show for mission-driven messengers aiming to build reputation and revenue simultaneously. It covers topics like launching a book, scaling a business, and becoming a recognized expert, offering real coaching, case studies, and strategies from successful entrepreneurs and authors. The podcast focuses on crafting a Monetized Personal Brand™ to drive impact.

Episodes

The Membership Mistake That's Costing You Recurring Revenue with Stu McLaren Jun 30, 2026 43:47 If you have ever thought about building a membership, coaching program, or recurring revenue offer, this conversation will help you see the model more clearly.  Rory sits down with Stu McLaren, one of the leading voices in memberships and online communities, to talk about what actually makes recurring revenue work. Stu shares why getting members is only one part of the business, and why the rea
10X Is Easier Than 2X: Dr. Benjamin Hardy on the Science of Scaling Jun 23, 2026 34:09 10X Is Easier Than 2X: Dr. Benjamin Hardy on the Science of Scaling
Are You Using AI… or Is AI Using You? Jun 16, 2026 34:41 AI can make content creation faster, but it can also make your message easier to ignore if you let it replace your own thinking. In this episode, Rory and AJ talk honestly about where they use AI, where they draw the line, and why those boundaries matter for anyone building a personal brand. They explain how AI can help with research, content organization, titles, hooks, thumbnails, CTAs, and outl
The Truth About Building a Paid Speaking Career Jun 9, 2026 36:11 Building a paid speaking career takes more than wanting a stage. In this episode, Rory and AJ share what it really takes to become a professional speaker. They talk about the reps, practice, strategy, and patience behind a speaking career that lasts, and why speaking for free can be one of the smartest ways to build demand when you are starting out. You'll learn why associations are one of the bes
Small Audience, Big Money: How to Monetize Without Millions of Followers Jun 2, 2026 36:18 A small audience is not a weakness. For the right business model, it can be an advantage. In this episode, Rory and AJ explain how coaches, consultants, and experts can make meaningful money without millions of followers. They break down why smaller audiences often allow for deeper access, more customized service, and higher-ticket offers that do not require mass attention to work. You'll hear the
100,000 Followers or 1,000 Emails? The Truth About What Actually Grows Your Business May 26, 2026 36:02 A large audience can look impressive and still fail to grow your business. In this episode, Rory and AJ unpack one of the biggest misconceptions in personal branding: assuming more followers or more email subscribers automatically means more revenue. They explain why the real goal is trust, and why every channel should be evaluated by whether it moves the right people closer to becoming clients. T
The Real Secret to Becoming Wealthy & Well-Known May 19, 2026 34:45 Most people think becoming well known means reaching everybody. Rory and AJ make the case for a better goal: becoming known by the right people, in the right niche, for the right reason.   In this episode, they unpack the strategy of micro fame and why smaller, more intentional relationships often create more business value than broad online attention. Rory shares how to think about the key people
Why Less Qualified People Make More Money Than Experts May 13, 2026 36:29 Why Less Qualified People Make More Money Than Experts
Your Logo Can't Shake Hands: Why Founders Must Be the Face of the Brand May 5, 2026 34:25 Your Logo Can't Shake Hands: Why Founders Must Be the Face of the Brand
Followers Don't Pay the Bills: The Real Formula for Wealthy & Well Known Brands Apr 28, 2026 32:17 Follower count can go up while revenue stays flat. That gap is usually a trust gap.  In this episode, Rory and AJ break down the real formula behind brands that grow and convert over time. They explain what drives trust faster than vanity metrics, what to track if you care about revenue, and why the creators who look "effortless" often have teams, budgets, and systems working behind the scenes.
The Fastest Way to Become a True Thought Leader (Hint: It's Not More Content) with Jason Dorsey Apr 21, 2026 34:15 In this episode, Rory Vaden sits down with Jason Dorsey to break down why original research has become a competitive advantage for personal brands and entrepreneurs. They explore how statistically valid data builds credibility, earns media attention, and positions you as the source people cite in an era flooded with opinions and AI-generated content.  They also walk through what makes research
How to Create an Audiobook That Moves People with Tavia Gilbert Apr 14, 2026 41:54 Audiobooks create a different kind of connection than print. This episode shows you how to use that connection well. Rory sits down with audiobook creative director Tavia Gilbert to talk about what separates an audiobook that people finish from one that people feel. They break down the shift from "reading" to "performing," why emotional delivery builds trust, and how audio can deepen impact in a w

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