Wealthy and Well-Known Podcast
The Wealthy and Well-Known Podcast, hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group, is a show for mission-driven messengers aiming to build reputation and revenue simultaneously. It covers topics like launching a book, scaling a business, and becoming a recognized expert, offering real coaching, case studies, and strategies from successful entrepreneurs and authors. The podcast focuses on crafting a Monetized Personal Brand™ to drive impact.
Episodes
How Your Personal Brand Attracts the Right Team
A job posting tells candidates what they'll do. Your reputation gives them a sense of who they'll do it with. Rory and AJ Vaden discuss how leaders can use their personal brands to attract the right people and build a team that stays. AJ shares what strong candidates ask during interviews, why she has become more visible in Nashville while hiring locally, and how she writes recruitment letter
Maggie Berghoff: How to Build a Business Around the Life You Want
Maggie Berghoff built her company around the life she wanted to live. What began as a one-on-one health coaching practice grew into a multi-seven-figure business that now helps health professionals build companies of their own. In this conversation, Maggie joins Rory Vaden to explain how she created a high-ticket offer before she had a large audience, why she eventually focused the company aro
Jamie Maglietta: How to Get Booked on TV
Before a producer books you for television, they may have to convince an entire team that you're the right person for the segment. What can they find that helps them make that case? Rory Vaden sits down with Jamie Maglietta, an Emmy-nominated producer and media strategist with experience at CNN, Fox News, and MSNBC, to unpack how experts earn media opportunities. They discuss what makes a pitc
Why Your Personal Brand Matters More When You're the CEO
Your personal brand affects more than leads and followers when you're the person leading the company. In this episode, Rory and AJ Vaden talk about how a CEO's reputation influences recruiting, culture, vision, and the way people understand the organization itself. AJ also shares the four responsibilities she is prioritizing in her own role as CEO of Brand Builders Group and why s
Hiring, Delegating & Building a Team That Protects Your Brand
If you're doing everything yourself because hiring feels too expensive, Rory and AJ Vaden want you to reconsider what "expensive" actually means. In this episode, they unpack the real cost of holding onto work too long, Rory's 30X Rule for delegation, and how fear and perfectionism keep entrepreneurs from building the capacity they need to grow. They also discuss underperformance,
Niching Down: Why Being for Everyone Means Being for No One
If you're good at a lot of things, choosing one audience or specialty can feel like you're closing doors. But the broader your business becomes, the harder it can be for someone to understand exactly why they should choose you. In this episode, Rory and AJ Vaden talk about why niching down makes you easier to find, remember, refer, and buy from. They also unpack why specialists ca
Jim Kwik: How to Build a Limitless Brain in the Age of AI
For years, Jim Kwik believed he had a "broken brain." That story eventually led him on a search to understand how the brain learns, remembers, focuses, and changes. Today, he is one of the world's leading experts on accelerated learning. In this conversation, Jim and Rory talk about the experiences that shaped his mission, the danger of letting our limitations become part of our i
Reputation Precedes Revenue: How Relationships Create Sales That Last
Most people think improving sales means learning better closing techniques. Rory and AJ Vaden believe the foundation comes earlier: building a reputation people trust. In this episode, they discuss how marketing and sales work together, why relationships accelerate revenue, and why the best sales conversations are built around helping people make the right decision. They also share
Become the Chief Storytelling Officer of Your Brand
People want to know who is behind the business. In this episode, Rory and AJ explain why founder visibility can create a level of familiarity and trust that a logo alone cannot. They talk about the fear of judgment that keeps many accomplished entrepreneurs off camera and why focusing on service can change the way you think about putting yourself out there. AJ also shares an idea tha
Content Strategy vs. Content Calendar: Why Posting More Isn't Working
A full content calendar can keep you busy without bringing you any closer to a customer. Rory and AJ Vaden explain the difference between managing the mechanics of content and building a strategy around the person you are uniquely equipped to serve. They also discuss why viral content and converting content require different approaches, how to identify the questions your audience needs an
Who Not How: Dan Sullivan on Building a Business That Sets You Free
What keeps an entrepreneur motivated after the money, recognition, and early goals have already been achieved? Rory sits down with Dan Sullivan, co-founder of Strategic Coach, to talk about the mindset and decisions that have kept him growing after more than 50 years in business. Dan explains why successful people often feel behind, how measuring backward changes your experience of pro
Burnout Is an Alignment Problem
Burnout can be difficult to recognize when you are still performing. You may be getting the work done, hitting goals, and showing up for everyone around you while your body and mind are quietly telling you that something is wrong. In this episode, Rory and AJ talk about what burnout looked like in their own life and marriage. AJ shares how years of sleeplessness, anxiety, physical
Why Having Fun Is a Business Strategy
What happens when the business you once loved becomes the thing you are trying to survive? In this episode, Rory and AJ talk about why fun is not just a nice bonus for entrepreneurs. It can be part of the strategy that helps you stay in the game. They explore the tension between hard work and rest, ambition and contentment, productivity and joy. They also talk about why so many fou
Another Year Wiser
Rory and AJ are using this episode as a personal year-end review, but for listeners, it works just as well as a midyear check-in. In this conversation, they look back on the last 12 months and share what they learned, what they are leaving behind, and what they are taking forward. The lessons are candid and practical: leadership mistakes, sales process changes, retention challenges, team
The Membership Mistake That's Costing You Recurring Revenue with Stu McLaren
If you have ever thought about building a membership, coaching program, or recurring revenue offer, this conversation will help you see the model more clearly. Rory sits down with Stu McLaren, one of the leading voices in memberships and online communities, to talk about what actually makes recurring revenue work. Stu shares why getting members is only one part of the business, and why the rea
10X Is Easier Than 2X: Dr. Benjamin Hardy on the Science of Scaling
10X Is Easier Than 2X: Dr. Benjamin Hardy on the Science of Scaling
Are You Using AI… or Is AI Using You?
AI can make content creation faster, but it can also make your message easier to ignore if you let it replace your own thinking. In this episode, Rory and AJ talk honestly about where they use AI, where they draw the line, and why those boundaries matter for anyone building a personal brand. They explain how AI can help with research, content organization, titles, hooks, thumbnails, CTAs, and outl
The Truth About Building a Paid Speaking Career
Building a paid speaking career takes more than wanting a stage. In this episode, Rory and AJ share what it really takes to become a professional speaker. They talk about the reps, practice, strategy, and patience behind a speaking career that lasts, and why speaking for free can be one of the smartest ways to build demand when you are starting out. You'll learn why associations are one of the bes
Small Audience, Big Money: How to Monetize Without Millions of Followers
A small audience is not a weakness. For the right business model, it can be an advantage. In this episode, Rory and AJ explain how coaches, consultants, and experts can make meaningful money without millions of followers. They break down why smaller audiences often allow for deeper access, more customized service, and higher-ticket offers that do not require mass attention to work. You'll hear the
100,000 Followers or 1,000 Emails? The Truth About What Actually Grows Your Business
A large audience can look impressive and still fail to grow your business. In this episode, Rory and AJ unpack one of the biggest misconceptions in personal branding: assuming more followers or more email subscribers automatically means more revenue. They explain why the real goal is trust, and why every channel should be evaluated by whether it moves the right people closer to becoming clients. T
The Real Secret to Becoming Wealthy & Well-Known
Most people think becoming well known means reaching everybody. Rory and AJ make the case for a better goal: becoming known by the right people, in the right niche, for the right reason. In this episode, they unpack the strategy of micro fame and why smaller, more intentional relationships often create more business value than broad online attention. Rory shares how to think about the key people
Why Less Qualified People Make More Money Than Experts
Why Less Qualified People Make More Money Than Experts
Your Logo Can't Shake Hands: Why Founders Must Be the Face of the Brand
Your Logo Can't Shake Hands: Why Founders Must Be the Face of the Brand
Followers Don't Pay the Bills: The Real Formula for Wealthy & Well Known Brands
Follower count can go up while revenue stays flat. That gap is usually a trust gap. In this episode, Rory and AJ break down the real formula behind brands that grow and convert over time. They explain what drives trust faster than vanity metrics, what to track if you care about revenue, and why the creators who look "effortless" often have teams, budgets, and systems working behind the scenes.
The Fastest Way to Become a True Thought Leader (Hint: It's Not More Content) with Jason Dorsey
In this episode, Rory Vaden sits down with Jason Dorsey to break down why original research has become a competitive advantage for personal brands and entrepreneurs. They explore how statistically valid data builds credibility, earns media attention, and positions you as the source people cite in an era flooded with opinions and AI-generated content. They also walk through what makes research
How to Create an Audiobook That Moves People with Tavia Gilbert
Audiobooks create a different kind of connection than print. This episode shows you how to use that connection well. Rory sits down with audiobook creative director Tavia Gilbert to talk about what separates an audiobook that people finish from one that people feel. They break down the shift from "reading" to "performing," why emotional delivery builds trust, and how audio can deepen impact in a w
The Truth About PR No One Tells You (And Why It Matters More Than Ever) with Danielle Finck
PR in 2026 runs on trust, timing, and relationships. AJ sits down with Danielle Finck to unpack what public relations actually is today, why earned media is gaining leverage as AI reshapes search and discovery, and how smart authors and founders approach PR with clearer expectations. They also discuss the shift from transactional pitching to building cultural moments, what it takes to create a sto
Quit Now! If You Won't Invest in Your Dream…
This episode is for the person who feels discouraged and tempted to quit. Rory and AJ break down why the brain defaults to safety, how conditional commitment keeps dreams in hobby territory, and why consistency is built through work habits, not emotional momentum. If you have been drifting or stuck in a start-stop cycle, this conversation will help you reset your mindset, tighten your commitment,
More Money, More Problems? How Entrepreneurs Prevent Burnout
Growth changes the game for entrepreneurs. The business gets bigger, the decisions stack up, and stress starts showing up in places it never used to. In this episode, Rory and AJ talk through why burnout often hits when the business looks like it is "working," and what to do before it becomes a breaking point. They cover the leadership shift that happens as you move from doing everything yourself
YouTube in 2026: How Smart Business Owners Turn Content Into a Business Asset
To schedule a FREE CALL with Rory's Team: https://freebrandcall.com/podcast/ In this episode, Rory Vaden sits down with YouTube strategist and author Sean Cannell to break down how smart business owners approach YouTube in 2026. They unpack why YouTube behaves like a searchable content library, why older videos can keep generating views for months or years, and why long-form attention builds trust
Follower Rich, Dollar Broke? The 4-Step Trust Funnel That Actually Converts
Follower Rich, Dollar Broke? The 4-Step Trust Funnel That Actually Converts
Why You're Losing (It's Not a Strategy Problem)
What if the biggest thing holding you back isn't your strategy… but your story? In this episode, Rory and AJ Vaden expose three silent lies that sabotage entrepreneurs, experts, and personal brands every single day. These aren't surface-level mindset clichés. These are the deeply embedded belief patterns that quietly keep talented people stuck in amateur mode while professionals pull ahead. You'll
Reclaiming Your Health with NYT Bestselling Author Ben Azadi
What if your symptoms aren't the problem… but the signal? In this powerful conversation, Ben Azadi, founder of Keto Camp and bestselling author of Metabolic Freedom, challenges everything we've been taught about weight loss, metabolism, and "fixing" our health. If you've ever felt gaslit by the medical system… If you've tried every diet but still struggle with energy, inflammation, or stubborn wei
From Rainmaker to Revenue Machine: How to Build a Sales Team That Wins Without You
If you can't sell, you don't have a business. It's that simple. In this episode of the Wealthy & Well-Known Podcast, Rory and AJ Vaden pull back the curtain on one of the biggest scaling mistakes founders make: outsourcing sales too early — or worse, without a documented process. If you've ever thought: "I'm the only one who can close." "Sales is the first thing I need to delegate." "If our
Credibility vs. Virality: Why Trust Builds Businesses and Trends Don't
What's the real secret to building a personal brand that lasts? In this power-packed duo episode, Rory and AJ Vaden break down why chasing trends and virality will never replace the one thing that actually grows your business: trust. If you've ever felt pressure to go viral, post constantly, or master every new platform, this episode will set you free. Rory and AJ reveal how sustainable success co
Faith, Focus, and the Power of Being Known: Lessons from a $1.5B Real Estate Leader - Dana Gentry
What if the very thing you're walking through right now is preparing you for the impact you're meant to make? In this deeply personal and eye-opening conversation, Rory sits down with real estate powerhouse and personal brand leader Dana Gentry to talk about the journey behind the success—one that started with panic attacks, addiction, and self-doubt, and led to faith-driven leadership, intentiona
From Devastation to Purpose: How One Mom Became the "Special Education Boss" with Karen Meyer Cunningham
What if the most devastating moment of your life became the launchpad for your greatest mission? In this emotional and unforgettable episode, Rory Vaden sits down with Karen Mayer Cunningham—better known online as the "Special Education Boss"—whose personal journey through heartbreak, diagnosis, and systemic failure turned into a nationwide movement to change how we serve children with disabilitie
He Was Dead for 6 Minutes. What Hal Elrod Did Next Changed Everything
What if your darkest moments could become your greatest breakthroughs? In this jaw-dropping episode, Hal Elrod—best-selling author of The Miracle Morning—reveals the unfiltered story behind his miraculous life. From dying for six minutes in a car crash to beating a rare, aggressive cancer with a 30% survival rate, Hal opens up about the moments that could have destroyed him—but instead defined him
Scaling Your Business Without Losing Your Life
How do you grow your business without drowning in stress, chaos, and burnout? In this candid, behind-the-scenes episode of Wealthy & Well-Known, Rory and AJ Vaden open up about the realities of running multiple companies, raising a family, and building a personal brand—all while setting boundaries that protect their time, energy, and faith. AJ shares the raw lessons learned from hustling through 8
You Are Your Niche: How to Turn Life Lessons into Leads
How Niche Is Too Niche? Crafting a Story That Converts, Not Just Connects Most people stumble when asked, "What do you do?" But in today's crowded marketplace, a vague story doesn't sell—it stalls. In this episode, AJ and Rory Vaden break down how to clarify your story, define your audience, and convert conversations into clients. You'll learn how to: Identify your niche through your personal st
Are You Being Honest—or Just Strategic? Rethinking "Authenticity" Online
"Every time I hear the word authentic, I throw up in my mouth a little." That's how Rory Vaden opens this raw and riveting conversation about one of personal branding's most overused—and misunderstood—buzzwords: authenticity. Alongside AJ Vaden, the two co-founders of Brand Builders Group debate, dissect, and redefine what it really means to be authentic in today's digital-first world. Is authenti
The Sales Mindset Shift That Will Change Your Business Forever
If you've ever felt awkward about selling—or thought "sales" is a dirty word—this episode will completely shift your mindset. Rory and AJ Vaden, two of the most accomplished sales professionals in the personal branding world, pull back the curtain on what truly drives conversions: service-centered selling. In this transparent and tactical conversation, they redefine what it means to sell with inte
Why They Killed the Downline: The Truth About Affiliate Marketing, AI, and the End of Direct Sales as We Know It
Is Direct Sales Dead — or Just Evolving? The Truth About Personal Branding in Today's Market In this deeply insightful episode, Rory and AJ Vaden break down the seismic shifts happening in direct sales, affiliate marketing, and influencer-driven commerce. From the collapse of traditional MLM structures to the rise of personal brands owning their audiences, this conversation explores what it really
How AI Is Helping Us Scale Without Hiring or Firing: The Future of Personal Brands Starts Here
If you're using AI to chase shortcuts or avoiding it altogether, you're already behind. In this episode of the Wealthy and Well-Known Podcast, Rory and AJ Vaden pull back the curtain on how they're integrating AI into the core operations of Brand Builders Group—not with hype, but with hard-won, real-world systems that are actually working right now. After years of testing and building, they've dev
Peace Is the New Profit: Our Real-Life Money Philosophy
In this intimate and unfiltered episode, Rory and AJ Vaden pull back the curtain on how they truly think about money—and it's probably not what you'd expect. From debt-free living and conservative investing to running an eight-figure business without paying themselves a salary for five years, they share the countercultural principles that have helped them build financial peace without chasing flas
Welcome to our new chapter - Wealthy and Well-Known Podcast with Rory & AJ Vaden
Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group. This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you're launching a book, scaling a business, or trying to become a recognized expert in your space, you'll learn how to craft a Monetized Personal Brand™ that drives
The 5 Luxury Levers: Neen James on Creating Irresistible, High-Ticket Client Experiences
What if luxury wasn't about price—but about personalization, anticipation, and creating unforgettable emotional connections? In this episode, high-energy speaker and client experience strategist Neen James reveals her "Experience Elevation Model" and the 5 luxury levers that anyone—from consultants to creatives—can use to charge premium prices, deliver white-glove service, and turn clients into ra
Lead with Generosity: How to Build Influence Through Authentic Relationships with Keith Ferrazzi
What if the fastest way to get ahead… is by giving more than you take? In this powerful conversation, Rory Vaden sits down with Keith Ferrazzi, legendary author of Never Eat Alone, Leading Without Authority, and Never Lead Alone, to unpack the timeless principles that made him one of the world's most connected and trusted thought leaders. Keith shares his five packets of generosity, the seven Ps o
From $25 to $1 Million a Month: The Marketing Machine Behind a $300M Exit with Lee Pepper
What if marketing wasn't a mystery—but a machine? In this power-packed episode, Rory Vaden sits down with one of the greatest marketing minds he's ever met: Lee Pepper—U.S. Army veteran, marketing strategist, and author of Never Outmatched. Together, they unpack how Lee helped scale a behavioral healthcare company 60x and sell it for over $300 million—driven by a war room of data, precision strate
How AI Will Affect the Future of Marketing for Small Businesses with Sara Nay
Is AI making your marketing smarter—or just noisier? In this high-value episode, Rory Vaden sits down with Sara Nay, CEO of Duct Tape Marketing and author of Unchained: Breaking Free from Broken Marketing Models, to decode how AI is transforming small business marketing—for better and worse. Drawing from nearly two decades of agency experience, Sara reveals why most marketing fails before it start
One Rich Relationship 1,000 Casual Connections: The Framework That Built a $100M Network with Selena Soo
How do you build a million-dollar network—without being transactional or fake? In this powerful episode, Rory Vaden sits down with Selena Soo, USA Today bestselling author of Rich Relationships and a master of high-leverage connections. Together, they unpack the hidden frameworks behind building meaningful, financially abundant relationships that accelerate your personal brand and business success
Why Physicians Need a Personal Brand: How to take back control and confidence through real content with Dr. Mina
How a Harvard-Trained Dermatologist is Humanizing Medicine and Reclaiming Her Voice Outside the Exam Room In this episode, AJ Vaden sits down with Dr. Mina—a Harvard-trained dermatologist turned top podcaster and entrepreneur—to explore what happens when a physician decides to challenge the traditional norms of medicine. From confronting burnout and questioning her identity at 40, to launching The
Optimize Energy, Influence, & Income: Lessons from Ben Greenfield's High‑Performance Brand
Do you want high performance in your body, mind, and business — without burning out your relationships, health, or time? In this episode of the Influential Personal Brand Podcast, Rory Vaden sits down with Ben Greenfield — a New York Times bestselling author, endurance athlete, biohacker, and entrepreneur — to find out how he built multiple streams of income, deep credibility, and a lasting brand
From Bridal Shop Owner to Industry Icon: How Mindi Linscombe Built Two Empires from One Dream
What happens when a young bride's frustrating shopping experience turns into a nationally acclaimed business—and then evolves into a global coaching platform? In this heartfelt and eye-opening episode, AJ sits down with Mindi Linscombe, co-founder of Something New Bridal and bridal business coach, to unpack the 18-year journey of building not one, but two thriving businesses from the ground up. Mi
Your Competitive Advantage in a World of AI with Ryan Levesque
How a 7‑Time Inc. 5000 CEO Built AI‑Resistant Human Connection When most of us talk branding, we talk about being seen. But what if the real breakthrough right now is being truly known? In this deeply candid episode, Ryan Levesque—7‑time Inc. 5000 CEO, two‑time national bestseller, and creator of the Ask Method—pulls back the curtain on his pivot from algorithm‑chasing software launches to embraci
The Double Win: How to Win at Work And In Life with Megan Hyatt Miller
What does it take to lead a thriving, values-driven company—while still winning at home? In this powerful episode, AJ Vaden sits down with Megan Hyatt Miller, CEO of Full Focus, for a transparent conversation about scaling a family business, redefining leadership, and prioritizing what matters most. From stepping into the CEO seat during a global crisis to navigating complex family dynamics at wor
The 5 Pieces of Content You MUST Create to Earn Endless Customers with Marcus Sheridan
What if you could generate endless customers—before a single sales call ever happens? In this game-changing episode, Rory sits down with marketing legend Marcus Sheridan to unpack the exact content strategies that convert browsers into buyers. You'll discover Marcus's "Big 5" topics that every customer researches before making a purchase—and why ignoring them is costing you serious money. Marcus s
"Building Your Brand (And Your Business) With Your WHO In Mind" with Jess Connolly
In this episode, we're joined by Jess Connolly—author of over a dozen books, including Breaking Free from Body Shame and Tired of Being Tired, founder of Go + Tell Gals, and lead coach for women building God-centered influence—for an inspiring conversation about calling, clarity, and living out your mission in multiple arenas. Jess and her husband, Nick, planted Bright City Church in Charlesto
Authenticity Made Simple: Tell the Truth About Your Story
We hear it everywhere: "Be authentic." But what does that actually mean? In this raw and heartfelt episode, AJ Vaden strips away the buzzwords and delivers a truth-bomb definition that will change how you see leadership, trust, and connection forever. Through a deeply personal story—including the lowest point of her life and how she chose her life coach—you'll learn why your most powerful asset is
The Unexpected Path from Miss USA to Emmy-Winning Journalist with Lu Parker
Get ready for a masterclass in confidence, storytelling, and presence. Lou Parker—six‑time Emmy‑winning journalist, former Miss USA, and relentless advocate—joins us to reveal how she lifted the crown before she ever held it, pivoted into an unexpected journalism career, and learned the art of thriving under pressure—especially when the mic is live and all eyes are on you. In this episode, Lou tak
Authenticity Is the Strategy: How to Build a Personal Brand That Actually Matters with Jessica Zweig
What if building a powerful personal brand wasn't about being seen—but about being true? In this soul-shifting episode, AJ Vaden sits down with bestselling author and branding powerhouse Jessica Zweig for an unfiltered conversation on what it really takes to build a lasting, meaningful platform. From scaling and failing, to radical reinvention through spiritual alignment, Jessica shares the raw tr
The Rise of Personal Brands in Direct Sales with Sarah Robbins
What do you do when your entire business disappears overnight? In this powerful episode of the Influential Personal Brand Podcast, AJ Vaden sits down with Sarah Robbins—former kindergarten teacher turned billion-dollar network marketing legend—for an unforgettable conversation about resilience, reinvention, and the power of personal branding in direct sales. Sarah shares her remarkable journey: fr
Neuroscience of Mental Health for Mission Driven Messengers with Dr Caroline Leaf
Unlock the hidden power of your brain and break free from burnout, imposter syndrome, and limiting beliefs with Dr. Caroline Leaf—world-renowned neuroscientist, bestselling author, and personal brand powerhouse. In this game-changing episode, Dr. Leaf reveals how mission-driven messengers can manage their minds to overcome anxiety, rewire toxic thinking, and show up powerfully in their purpose. Di
From Homeless to 9 Figures: Stephen Scoggins- Alignment, Legacy, and the Real Reason Businesses Fail
What if hustle was hurting your growth, not helping it? Stephen Scoggins built a nine-figure company, sold it, and now teaches entrepreneurs how to stop being the bottleneck in their own businesses. In this episode, he unpacks the inner friction that keeps even the smartest leaders stuck and the surprising shift that unlocks scale, peace, and purpose. He also gets real about the 5 invisible constr
How to Build a Public Seminar Business with Tyler Devereaux
Rory Vaden unpacks one of the most important mindset shifts he's ever made: peace is the new profit. After working with some of the world's most recognized personal brands — including billionaires, bestselling authors, and global influencers — Rory shares a sobering truth: money and fame don't create peace. God does. Whether you're chasing influence, building a business, or simply trying to find f
Books Don't Sell Themselves: How to Build Influence (and Income) After You Publish – with Nick Hutchison
Most authors stop at writing the book. But what if the book is just the beginning? In this episode, AJ Vaden sits down with Nick Hutchison, founder of BookThinkers, to reveal the real work that starts after your book is published. Whether you're a seasoned author or launching your first title, this conversation will show you why being best-written means nothing if you're not also best-selling. The
From Obscurity to Influence: Rory Vaden on the Path to Becoming Wealthy and Well-Known
In this powerhouse episode of Build, host Stephen Scoggins sits down with Rory Vaden—New York Times bestselling author, co-founder of Brand Builders Group, and a leading voice in the personal brand world—for a raw, in-depth conversation on what it really takes to be wealthy, well-known, and fulfilled. From clarifying your unique message to building a brand on trust instead of trends, Rory unpacks
The Pain That Prepared Our Purpose: The Untold Story Behind "Wealthy and Well-Known"
In this milestone 600th episode of the Influential Personal Brand Podcast, Rory sits down with his co-author, business partner, and wife—AJ Vaden—for her first-ever author interview. But this isn't just a book promo. This is the raw, behind-the-scenes story of how Brand Builders Group was born in the ashes of unexpected loss, career heartbreak, and spiritual refinement. AJ vulnerably opens up abou
3 Hacks to Help You Persevere Through Trials
Why do some people give up while others rise and keep going? In this episode, Rory Vaden shares three battle-tested mindset hacks that the world's top achievers use to overcome the impossible—and keep showing up long after others quit. You'll hear: The #1 mindset shift that ultra-successful people share Why falling in love with the daily grind is the real secret to growth How to turn hard mo
Scaling 8 and 9 Figure Businesses with Mike and Kass Lazerow
What's the difference between influencers who look successful… and entrepreneurs who actually are? In this riveting episode, Rory sits down with Mike and Kass Lazerow, the powerhouse husband-and-wife duo behind multiple high-impact businesses—including Buddy Media, which they sold to Salesforce for $745 million. They've helped scale companies like Scopely ($5B exit) and Liquid Death, advised count
Why More Is Not Always Better: The Truth About Vanity Metrics vs. Real Growth
We live in a world obsessed with more—more followers, more likes, more views, more subscribers, more clients, more money. But what if more isn't what you need? What if more is actually costing you peace, clarity, focus… and real results? In this powerful solo episode, AJ Vaden flips the script on one of the most deeply ingrained assumptions in marketing and entrepreneurship: that bigger is always
Why Most Marketing Fails (And How Military Strategy Fixes It) with Lee Pepper
In this powerhouse episode, AJ welcomes longtime friend and marketing strategist Lee Pepper to unpack what most brands miss—real strategy. From leading marketing for a private equity-backed company that scaled 60X to writing a leadership playbook rooted in military mental models, Lee brings the kind of clarity most execs never get. The conversation dives deep into: Why most marketing fails (spoi
From Loss to Legacy: How JJ Virgin Reclaimed Her Brand and Dominated the Health Space
In this episode of the Influential Personal Brand Podcast, Rory sits down with the unstoppable JJ Virgin, a four-time New York Times bestselling author, podcast host with over 20 million downloads, and one of the most recognized names in the health and nutrition world. JJ pulls back the curtain on her incredible journey of resilience, from reclaiming her personal brand after a turbulent business e
10 things you can do to better manage your marriage and run a happy house
What if the systems that make your business thrive could also save your marriage? 💡 In this candid and empowering solo episode, AJ Vaden shares 10 game-changing habits that have helped her and husband Rory Vaden build a business and a marriage that lasts. Drawing from 15 years of lessons in love, leadership, and laundry (yes, really), AJ reveals the practical frameworks they've implemented at home
From the Brink of Divorce to Empowering Millions: How Casey and Meygan Caston Built Marriage365
Numbers You Need To Know
If You Don't Know Your Numbers, You Don't Own a Business Too many entrepreneurs are flying blind when it comes to their finances—and it's costing them big time. In this powerful recap episode, AJ Vaden breaks down the most important lessons from her interview with CPA and bestselling author Greg Crabtree (Simple Numbers) to help you take control of your business with clarity and confidence. You'll
Simplifying Financial Success for Entrepreneurs
Most entrepreneurs think they understand their numbers — until reality hits. In this eye-opening episode of the Influential Personal Brand Podcast, AJ Vaden sits down with Greg Crabtree, CPA, author of Simple Numbers and Simple Numbers 2.0, and one of the most trusted financial voices in the Entrepreneur's Organization (EO). Greg breaks down the two most important—and misunderstood—metrics for bus
Transforming Wealth Management for Entrepreneurs
How To Grow Your Social Media Following
How Nick Built a Million Followers by Leading with Heart (Not Hype) In a world obsessed with algorithms, trends, and viral hacks, Nick (aka Nicholas John) proves that authenticity still wins. In this raw and inspiring episode, Rory sits down with the content creator, former model, and self-proclaimed bookworm who went from filming solo in front of a window to building a loyal audience of over a mi
Who First Strategy | Recap
In this episode, AJ Vaden recaps the podcast with Vincent Phamvan that flips the script on typical marketing strategy. While the world obsesses over what to post and where to show up online, Vincent makes a bold case for a "Who First" strategy—focusing on the person you're trying to serve before anything else. If you're a personal brand, content creator, or mission-driven entrepreneur, this episod
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