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Marketing Brew Weekly

Marketing Brew Weekly

Morning Brew Inc. 40 Episodes Oct 14, 2026

Marketing Brew Weekly provides marketing professionals with insightful analysis and lively conversation on the latest trending topics in media and advertising, from the Marketing Brew reporters who know the industry best.

Episodes

How to Do an Actual Brand Apology
How to Do an Actual Brand Apology Oct 14, 2026 1983 Is it too late to apologize? Well, that’s just one question brands need to ask themselves before posting a graphic of their heavily PR-ed apology after a campaign gone wrong. In this week’s episode, we walk you through the steps to take to decide if and when your brand needs to say “We’re sorry” (and yes, you need to use those exact words), or if you should just sit this one out in an attempt to n
How to Make Brand Merch That Doesn't Suck
How to Make Brand Merch That Doesn't Suck Oct 7, 2026 1970 Do you need Chili’s cowboy boots? What about another tumbler, even if it’s limited edition? We’re discussing some of the most memorable brand merch and deciding if we Love It or if it’s total Landfill. Marketers take note: we don’t need a tote!  00:00: Intro 02:05: What makes good brand merch  09:00: Love It or Landfill: Walmart Rotisserie Chicken purse 14:00: Patagonia zip ups&nbs
The CMO Gets a Rebrand
The CMO Gets a Rebrand Sep 30, 2026 1963 The role of CMO isn’t quite dead…yet. But it’s definitely going through a rebrand. Senior Reporter Kristina Monllos joins us this week to discuss our latest State of the Industry report to discuss our findings on where CMOs stand in a world of AI and GTM and Chief Entertainment Officer roles, and how the title could be changing in the future.  00:00: Intro 02:28: Do companies need a full
We Rank the Best Brand Mascots
We Rank the Best Brand Mascots Sep 23, 2026 2040 Is Tony the Tiger actually a grrrreat mascot? We threw him, plus 12 of his mascot friends, into a new segment we’re calling Marketiering, to find out where some of the most recognizable and iconic mascots actually fall. From Duolingo to McDonald’s, we assess whether the famous fuzzy, creepy, and just plain WTF faces were actually good or bad for their brands.  00:00: Intro 02:28: A brief
Drafting The Best Brand Tactics For Football Season
Drafting The Best Brand Tactics For Football Season Sep 16, 2026 1955 It’s football season and if your brand is looking to go beyond the logo slap, we’re drafting our favorite nontraditional marketing moves on and off the field. From coach partnerships to flag football, there are so many opportunities for your brand to get in the game that can prove to be a total touchdown, without the billion dollar budget.  00:00: Intro 02:10: Fashion and merch collabs&nb
The Evolution of Brand Trips
The Evolution of Brand Trips Sep 9, 2026 2025 Pack your bags, this week we’re discussing the evolution of the brand trip. Namely, we’re looking at Tarte cosmetics, who have become infamous with inviting some of the most famous creators to luxurious destinations, Cocokind who took the approach of appealing to the average customer, and OpenAI, which ran right into the backlash they created from their very first brand trip to the great outdoors.
Brands in the Comments: A Helpful Guide
Brands in the Comments: A Helpful Guide Sep 2, 2026 2030 Does your brand want to comment on social videos? Well, we’ve got a helpful guide you should hear first. From choosing the right content to comment on, to interacting with other brands, we’re breaking down the best ways to leave an impactful comment on TikTok and Instagram posts – and how you can avoid regretting a comment that just doesn’t land.  00:00: Intro 02:00: Did the Wendy’s Twitt
Should Your Brand Be on Substack?
Should Your Brand Be on Substack? Aug 26, 2026 1666 This week, we’re talking about the brands implementing a strategy on Substack. While it’s not for everyone, some have cracked the code of sharing behind-the-scenes content, thoughts from founders, and the thoughtful tips newsletter readers have come to expect. But how does this differ from email marketing, and what should brands thinking about joining the platform do before jumping in?  00
Pop-Ups Pop Off: How to Make Your Experiential Event Effective
Pop-Ups Pop Off: How to Make Your Experiential Event Effective Aug 19, 2026 2001 This week, we’re talking all things pop-ups: is the goal for brands to get attention, generate online buzz, test out products, gain new customers, or something else entirely? We break down a pop-up vs. a stunt, explain how a line outside can do all the heavy lifting for your marketing, and share our thoughts on some of the most effective recent pop-ups that have given us FOMO.  00:00: Intr
The Dos and Don’ts of a Logo Refresh
The Dos and Don’ts of a Logo Refresh Aug 12, 2026 2006 This week, we’re taking a look at the brands that have done a logo refresh – the right and wrong ways. From Spotify’s limited edition disco ball drama to Levi’s World Cup win, we run through the hits and misses of rolling out a new icon for your brand.  00:00: Intro 02:00: Why do brands change their logos  04:40: Risks of changing logos   08:40: Levi’s World Cup logo chan
Creators in the C-Suite? Why It's Happening More Than You Think
Creators in the C-Suite? Why It's Happening More Than You Think Aug 5, 2026 1750 This week, we’re exploring the latest trend of creators snagging C-Suite titles – but which ones are legit and which ones are for show? From Jake Shane touting a German candy brand to Vivian Tu’s actual financial advice, we look at the actual titles and the work behind them. Plus, when is perceived authenticity the least of your risks when it comes to naming a creator to your executive team? 
Microdramas Are a Mega Trend
Microdramas Are a Mega Trend Jul 29, 2026 1632 This week, we’re going all in on microdramas – and we aren’t alone. Brands and streamers are turning to short-form videos to sell products, but will this trend last longer than a mini episode? We take a look at the length, home, production value, and risks of investing in microdramas, and share thoughts on which brands might want to jump in, or keep scrolling.  00:00: Intro 02:35: Microdr

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