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Marketing Against The Grain

Marketing Against The Grain

Hubspot Media 434 Episodes Sep 17, 2026

Kipp Bodnar, HubSpot's CMO, and Kieran Flanagan, HubSpot's SVP of Marketing, explore marketing trends, growth tactics, and innovation. They discuss undiscovered strategies that provide a slight edge for success, moving beyond typical regurgitated tactics. The podcast offers unfiltered examination of successful fresh ideas.

Episodes

Zero-Click Marketing: How to Win When Google Stops Sending Traffic
Zero-Click Marketing: How to Win When Google Stops Sending Traffic Sep 17, 2026 2048 Free: 15 prompts to keep your brand visible in search  https://clickhubspot.com/ikub Ep. 454 Did you know that today, 68% of all Google searches end without a single click? Kipp, Kieran, and guest Amanda Natividad (founder of Zero Click Marketing, and co-author of the forthcoming book, Zero Click Marketing) dive into the era of zero-click marketing, covering how search behavior is changing
Dharmesh Shah: “The New AI Era Will Create Millions of One-Person Businesses
Dharmesh Shah: “The New AI Era Will Create Millions of One-Person Businesses Sep 15, 2026 2513 [Free guide] build your second brain with AI: https://clickhubspot.com/efeg To get started with YouSpot, go to  https://youspot.com/pricing/pro?promo=BRAINTHEGRAIN You'll then see the coupon code automatically applied on checkout. Ep. 453 Did you know that 86% of all new companies started aren’t expected to hire any employees? Kipp, Kieran, and guest Dharmesh Shah (Founder of Hu
I Spend $400K/Day on Meta Ads. Here's What's Working Right Now
I Spend $400K/Day on Meta Ads. Here's What's Working Right Now Sep 10, 2026 1977 Free Meta Ad Creative Prompt Pack: https://clickhubspot.com/prgl Ep. 452 Could your company grow to $20M in revenue in just 20 months by focusing 80% of your ad budget on a single channel? Kipp, Kieran, and guest Danny Yeung (CEO and co-founder of IM8) dive into the marketing strategy behind the explosive growth of IM8 and how Meta became their powerhouse for customer acquisition. Learn more on
Is the CMO Role About to Disappear Forever?
Is the CMO Role About to Disappear Forever? Sep 8, 2026 2070 Build your AI marketing department with this Claude skill: ⁠https://clickhubspot.com/rlcb⁠ Ep. 451 Is the CMO role dying? Kipp and Kieran dive into why marketing’s highest seat is under pressure and what founders and marketers should do about it. Learn more on why the expectations for marketing leaders are higher than ever, how the evolution of marketing skills and AI are shaping the talent pip
I Built a $120K/yr Social Media Funnel w/Claude (Full Demo)
I Built a $120K/yr Social Media Funnel w/Claude (Full Demo) Sep 3, 2026 2326 Turn social comments into leads with Claude + Blotato: https://clickhubspot.com/rkhv Ep. 450 How can one Reel drive $120,000 in annual recurring revenue for your business? Kipp, and guest Sabrina Ramonov of Blotato dive into how high-performing social content and automated DMs can be seamlessly converted into real revenue and loyal customers. Learn more on building viral social funnels, the pow
How I Turned Codex Into My Personal Research Assistant (Matt Wolfe)
How I Turned Codex Into My Personal Research Assistant (Matt Wolfe) Sep 1, 2026 2024 *Build your AI Research Desk in Codex:* https://clickhubspot.com/inyh Ep. 449 Is informational content on the internet dead? Kipp, Kieran, and guest Matt Wolfe (Future Tools) dive into how you can reclaim hours each week by automating newsletter reading, brand mentions, and industry news updates with your own personal AI system. Learn more on building a custom info dashboard with AI agents, the
Claude vs. Human Marketer: Which Is Actually Better?
Claude vs. Human Marketer: Which Is Actually Better? Aug 27, 2026 1369 Build your AI marketing department with this Claude skill: https://clickhubspot.com/uyon Ep. 448 Can you really fire your entire marketing team and replace them with AI? Kieran dives into the reality behind agentic marketing systems by putting an AI-powered marketing “team” to the test for a fast-growth AI company. Learn more on how AI audits and rewrites website copy, tackles product positioni
How to Stop AI from Killing Your Critical Thinking w/ David Epstein
How to Stop AI from Killing Your Critical Thinking w/ David Epstein Aug 25, 2026 2355 Get our anti-AI slop checklist: https://clickhubspot.com/lhug Ep. 447 For most people, AI is making your marketing worse. For a select few, it's making it 10 times better.  Kipp and guest David Epstein (author of Range (#1 NYT bestseller) and the new Inside the Box: How Constraints Make Us Better (May 2026)) dive into why AI is creating a wave of “slop marketing” and what marketers can do
How to Run a Marketing Agency With 0 Employees ($100k to $1M)
How to Run a Marketing Agency With 0 Employees ($100k to $1M) Aug 20, 2026 2987 Free: build a Claude-powered content engine https://clickhubspot.com/mslb Ep 446 What does it actually take to 5x your solo marketing business in a year using AI? Kipp, Kieran, and guest Barbara Jovanovic (Founder of Startup Cookie) dive into how top solo marketers are scaling agencies with agentic AI systems, and why most automated LinkedIn content totally misses the mark. Learn more on how ag
Automate Boring Marketing Work With This Claude System
Automate Boring Marketing Work With This Claude System Aug 18, 2026 1269 Ep. 445 Everybody online is telling you that the only marketers who will survive in the AI era are systems builders. But what does that even mean—and how do you actually build your own AI-powered marketing system? Kieran dives into the essential starting stack every marketer can implement to become a systems builder and thrive with AI. Learn more on the key layers of a marketing AI system, how t
How Top 1% Marketers 10X Their Memory With AI
How Top 1% Marketers 10X Their Memory With AI Aug 13, 2026 1050 Build your AI knowledge base (template + kit): https://clickhubspot.com/fhfs Ep. 444 Stop outsourcing your intelligence to AI assistants—build your own personal intelligence layer instead! Kieran dives into how to construct your own marketing intelligence layer that you can plug into any AI assistant for a serious competitive edge. Learn how to capture and structure career learnings, keep your
How To 5x Your Business Overnight With Influencer Marketing
How To 5x Your Business Overnight With Influencer Marketing Aug 11, 2026 870 Influencer-Led Growth Stack (10 prompts): https://clickhubspot.com/gfdr Ep. 443 What’s the clever, better alternative to pouring more money into Google or Meta ads? Kipp dives into a step-by-step playbook for launching your first influencer campaign that any marketer can use to break away from rising ad costs and stale channels. Learn more on how to find the right influencers for your brand, ca

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