
Marketing Against The Grain
Kipp Bodnar, HubSpot's CMO, and Kieran Flanagan, HubSpot's SVP of Marketing, explore marketing trends, growth tactics, and innovation. They discuss undiscovered strategies that provide a slight edge for success, moving beyond typical regurgitated tactics. The podcast offers unfiltered examination of successful fresh ideas.
Episodes
How Beehiiv's Founder Turned a Newsletter Into a $1M Pipeline
Get our AI Newsletter Stack (with prompts): https://clickhubspot.com/weqr
Ep 430
55% of buyers of a $10 playbook became paying users for Beehive, driving massive business value.
Kipp and Tyler Denk (Co-Founder and CEO of beehiiv) dive into how founder-led content, owned audiences, and strategic digital products can supercharge growth—even without massive scale. Learn more on the power of email
This AI Second Brain Remembers Everything I Save (Codex)
Free Guide to Build Your Personal AI Wiki: https://clickhubspot.com/fcmt
Ep. 425
You can create a second brain in 15 minutes and for free.
Kipp and Matt Wolfe (Future Tools) dive into how to build your own "second brain" using tools like Obsidian and Codex, so you can finally make use of all the information you’re gathering. Learn more on setting up a personal wiki to organize your knowledge, h
Google is overhauling Search - what you need to know
Audit your AI Search Visibility with our free resource: https://clickhubspot.com/orjh
Ep. 428
93% of searches in Google’s new AI mode end without a single click—are your SEO dashboards lying to you?
Kipp dives into Google’s biggest search overhaul in 25 years and what it means for marketers and businesses. Learn more on why keyword ranking is dead, how AI-driven search is changing consumer beha
How Dhar Mann Built A 65B View Machine Without Chasing The Algorithm
Ep. 427
Are Dhar Mann videos more therapeutic than talking to friends, family, or even a therapist?
Kipp, Kieran, and guest Dhar Mann (founder of Dhar Mann Studios), dive into how brands can unlock explosive growth and deep audience connection. Learn more about what it takes to move hearts and communities through storytelling, how to balance emotional connection versus gaming the platform algori
Google Data Analyst Shares Her $300k/year Codex Workflow
Free: Build an AI Data Analysis Agent in Codex https://clickhubspot.com/eqfk
Ep. 429
Is AI-powered data analysis light years away from replacing humans?
Kipp and guest Sundas Khalid (data science and AI leader) dive into how agentic analytics is transforming data science, what human judgment still brings to the table, and how to master cutting-edge AI tools for your work. Learn more on how to
This Is the End of Chatbots
Get the Voice AI Prompt Pack for Marketers: https://clickhubspot.com/fd5a
Ep. 426
AI will give your brand an actual voice.
Kipp dives into the hottest trend in AI that not many are talking about—Voice AI—and how it’s set to revolutionize your brand’s customer experience. Learn more on why real-time voice is the new marketing channel you can’t afford to ignore, how foundational advances from Ope
How Brands Win in ChatGPT Search
Get the Winning AEO Playbook: https://clickhubspot.com/oksd
Ep. 424
“I can't go a single second without someone asking me what the heck answer engine optimization is.”
Kipp and Kieran have Beeri Amiel (Product at HubSpot and founder of XFunnel) and Aja Frost (Sr. Director of Global Growth and Paid at HubSpot) dive into the launch and demo of HubSpot's brand new AEO tool, built to track your vis
Use AI for Ideas, Not Content (Here’s How)
Grab our Claude Code Skill to find a unique content angle: https://clickhubspot.com/lhdv
Ep. 423
There’s one Claude skill that will separate you from the other AI content.
Kipp and Kieran dive into how AI content creation is broken—and how you can use the “Opposite Start” framework to break out of the red ocean of repetitive ideas and truly stand out. Learn more on why most marketers use AI the
How to Rank #1 on Google in 2026 (The 6-Step SEO Playbook)
Get our Guide to Rank #1 on Google in 2026: https://clickhubspot.com/lmfv
Ep. 422
How can you differentiate valuable content from generic AI-generated slop?
Kipp dives into how to create non-commodity content that AI and your competitors can't replicate, giving you an edge in the new search-driven world. Learn more on the crucial differences between commodity and non-commodity content, the six
They Spent $150,000 on AI Tokens (And Got Nothing)
Get the most out of AI with our free AI ROI Scorecard: https://clickhubspot.com/epkj
Ep. 421
What if your team burned through your entire AI budget in just six months?
Kipp and Kieran dive into the wild world of “token maxxing”—the new Silicon Valley trend of spending as much as possible on AI tokens without clear outcomes. Learn more on why AI token usage is skyrocketing, the difference betwee
The New Rules to Beat the SEO Algorithm in 2026
Start a free trial of HubSpot's new AEO tool: https://clickhubspot.com/wdlc
Ep. 420
In AI search,, relevancy matters more than authority.
Kipp, Kieran, Beeri Amiel (Product at HubSpot and founder of XFunnel), and guest Sam Parr (Host of My First Million) dive into how AI-driven answer engines are disrupting traditional SEO and what marketers must do to adapt. Learn more on how AEO (Answer Engin
I Run 250+ Social Media Posts/Week… Alone (Claude Code Workflow)
Get our free Claude Cowork Workflow: https://clickhubspot.com/detf
Ep. 419
How do you publish 250 pieces of content per week with zero employees?
Kipp and Sabrina Ramonov of Blotato, dive into the exact AI-powered content workflow that built a 2 million-person audience—all as a solo creator. Learn more on building repeatable brand voice skills with AI, automating content creation from raw imag
We Asked 4 AI Tools About Our Brand (The Result Were Alarming)
Start a free trial of HubSpot's new AEO tool: https://clickhubspot.com/apeo
Get the AEO playbook that made HubSpot the #1 most visible CRM in AI search: https://clickhubspot.com/mfle
Ep. 418
Did you know tools like ChatGPT and Claude are already telling your customers to buy from your competitors—and you might not even know it?
Kipp dives into the rise of Answer Engine Optimization (AEO) and
We Found Where AI Gets Its Answers (It’s Not Your Website)
Start a free trial of HubSpot's new AEO tool: https://clickhubspot.com/aoec
Ep. 417
Everyone told you the blog is dead—but the data proves we were all wrong.
Kipp, Kieran, Aja Frost (Sr. Director of Global Growth and Paid at HubSpot), and Beeri Amiel (Product at HubSpot and founder of XFunnel) dive into how answer engines like ChatGPT, Claude, and Google Gemini are reshaping how companies get d
The Real Reason Your AI Content Is Average (It's Not Your Prompts)
Kieran's guide to turn Claude into a marketing machine: https://clickhubspot.com/knbr
Ep. 416
Is your AI marketing output stuck at "just okay" no matter how much you refine your skills?
Kieran dives into why building better skills isn’t enough—and shares the Pixar-inspired secret to world-class, distinctive results with AI. Learn more on the crucial difference between skills and the foundationa
The AI Skill Ladder (Beginner → Workflow Builder)
Free guide to climb the AI Skill Ladder (7 agent tools + prompts): https://clickhubspot.com/mgtv
Ep. 415
What if you could turn AI into your second brain?
Kipp, Kieran, and guest Kevin Hutson (Futurepedia) dive into the levels of AI maturity and how marketers can go from AI novices to master workflow builders. Learn more on the step-by-step journey to AI fluency, the power of building reusable
Can AI Actually Make Good Ads? Replit Ad Maker Review
Get our free AI Ad Prompt Kit: https://clickhubspot.com/skw
Ep. 414
How do you create killer ads when you don’t have a marketing team or big budget?
Kipp dives into testing out Replit’s latest AI ad generation tool live, showing how anyone can validate ideas and iterate ad creative faster than ever. Learn more on crafting powerful prompts that drive results, iterating your way to great creativ
I Replaced a $5,000 Designer with Google Stitch
Get Matt's free Vibe Design Guide: https://clickhubspot.com/wkse
Ep. 413
What if you could design a website just by describing what you want?
Kipp has Matt Wolfe (Future Tools) dive into Google's new Stitch tool, which uses AI to turn your prompts into polished web designs—no coding or design experience required. Learn more on how Vibe Design changes the way marketers build landing pages, why S
Claude Broke. Perplexity Built the App Anyway
Free Guide → Build a Custom Marketing Agent in Perplexity Computer: https://clickhubspot.com/ebnv
Ep. 412
How fast can you build a viable marketing tool with AI?
Kipp and Kieran dive into building a Creator Hub app on air, showing real-time problem-solving, iteration, and what it takes to turn an AI prototype into an MVP tool. Learn more on leveraging AI for creator partnerships, the behind-the
AI Is Making Your Marketing Worse (And How to Fix It)
Get our AI Career Guide ($100k AI jobs): https://clickhubspot.com/hjbs
Ep. 411
“Most marketing teams are scaling with AI right now, and the output is getting worse and worse”
Kieran dives into the 5 essential future roles every marketing team needs to master AI and stand out as AI transforms the industry. Learn more on why simply creating more content with AI isn’t enough, how brands like Unil
This Content AI Agent Runs My 0-Employee Marketing Agency
Get Kieran's 11-skill AI content team: https://clickhubspot.com/fkbm
Ep. 410
The aftermath of the webinar is more important than the presentation itself.
Barbara Jovanovic, Co-Founder of Startup Cookie, dives into the secrets behind building a zero-employee marketing agency powered by AI, as outlined by Barbara. Learn more on automating content creation from webinars and podcasts, building cust
My 11-Skill AI Content Team (Built in Claude Code)
Get Kieran's 11-skill AI content team: https://clickhubspot.com/fkbm
Ep. 409
Why do some content ideas go viral while others flop?
Kieran dives into building an AI-powered content team that can research, analyze, draft, and constantly improve your marketing output. Learn more on orchestrating 11 essential AI-driven content skills across workflows, crafting personalized audience profiles and wri
I Built a $20,000 AI Consultant You Can Have For Free
Get our free $20K AI Transformation Consultant: https://clickhubspot.com/kbnr
Ep. 408
Did you know most teams aren't even clear on how their own workflows actually happen—and AI can help fix that, today?
Kipp and Kieran dive into the essential steps to transform your work with AI, including a free, $20,000-level AI consulting skill you can use right now. Learn more on how to identify gaps in yo
This One Chart Exposes Why Most Companies Are Failing At AI
Get our AI Adoption playbook to redesign your business with AI: https://clickhubspot.com/kfwm
Ep. 407
Did you know that 84% of people surveyed have never used AI?
Kipp and Kieran dive into why the biggest threat to your business isn’t the competition or the economy—it’s your own inability to integrate AI, and how closing the gap between potential and reality is the key to outsized growth. Learn
Perplexity Computer: The Super Agent Playbook (5 Real Workflows)
Get Kipp's favorite AI Skill (+ framework): https://clickhubspot.com/rhbm
Ep. 406
Is AI just building too much clutter in your workflow?
Kipp and Kieran dive into the rise of super agents like Perplexity Computer, Manus, Claude Code, and OpenClaw, and share actionable ways to harness their power for marketing teams. Learn more on the core use case every AI company is chasing, best practices for
Claude Code: Landing Page to Lead Magnet in 50 Minutes
Get the Claude Code guide (12 prompts + 4 workflows): https://clickhubspot.com/rqm
Ep. 405
Did you know it’s possible to build and launch a fully interactive inbound marketing campaign—including research, copy, and lead magnets—without writing any code or ever touching a conventional workflow tool?
Kipp, Kieran, and guest James Dickerson (co-founder of Boring Marketing) dive into the world of C
We Tested an AI Agent That Builds 1000 Ads in 10 Minutes
Get our free AI Ads Workflows + Prompts to create 1k Ads: https://clickhubspot.com/kws
Ep. 404
Will every business have a creative agency “coworker” powered by AI?
Kipp, Kieran, and Patrick Haede (founder of Superscale AI) dive into how autonomous advertising agents are revolutionizing paid ads—making it possible for any business, no matter the size or budget, to compete with the world’s bigges
I Built a Team of AI Assistants That Live in My Email Inbox (Mail Manus Tutorial)
Get the guide to create AI Agents: https://clickhubspot.com/wvh
Ep. 403
Can you build a team of AI assistants—like a competitive researcher, content strategist, and world-class data analyst—all inside your email inbox?
Kieran dives into how AI specialists can supercharge your productivity right from your inbox. Learn more on setting up inbox-native AI agents, why bespoke email-based delegation
Meta’s AI Agent is Better Than OpenClaw (Manus AI Demo)
Automate your work with our AI Agents Playbook: https://clickhubspot.com/gkh
Ep. 402
How to get your own personal game changing autonomous agent.
Kipp and Kieran dive into how Meta’s newly acquired Manus AI agent quietly outpaces the hype around OpenClaw—making autonomous agents accessible, useful, and genuinely transformative for marketers and beyond. Learn more on why Manus might just be bett
770,000 Agents, 0 Humans: Inside the First AI Social Network
Get the AI Agents Playbook: https://clickhubspot.com/fno
Ep. 401
There's a huge social network for agents—where humans aren’t allowed to post.
Kieran dives into how a weekend project became an autonomous AI ecosystem, changing how we interact with the web. Learn more about the meteoric growth and viral community of OpenClaw, the wild agent-only social network Moltbook, the real-world security c
This AI Workflow Replaces 10 Hours of Ad Research
Get our 5 AI workflows + 15 prompts to automate social trends research: https://clickhubspot.com/egs
Ep. 400
Can you automate the most painful, time-consuming parts of marketing with AI—without sacrificing creativity or results?
Kipp and Mike Futia (Founder of SCALE AI) dive into Mike’s real-world blueprint for AI-powered social trendspotting and creative production for brands. Learn more on bu
The Claude Update That Just Changed Marketing Forever
Get the guide for $100k AI jobs no one's talking about: https://clickhubspot.com/wkr
Ep. 399
We are now transitioning from vibe coding to vibe working?
Kieran dives into the historic evolution of AI from a tool you chat with to a team you manage, and why this changes the future of work. Learn more on the rise of agentic AI teams that autonomously handle projects, how Claude and similar models a
This AI Workflow Turns Every Sales Call Into a Custom Deck
Grab Kristin’s free prompts & automations for better slides: https://clickhubspot.com/3e23f6
Ep. 398
Are slides the most underappreciated format of content on the internet—and has AI totally changed how we should use them?
Kipp, Kieran, and Kristin Fracchia of Gamma, dive into the new world of automated, AI-powered slide workflows that turn every sales call, meeting, or brainstorming session in
Stop Prompting: Build an AI "Design App" Instead (Demo)
Description link: Want access to Lior Albeck's AI toolkit? Get it here: https://clickhubspot.com/eb1adb
Ep. 397
If you’re not building systems for creative work, are you falling behind?
Kipp and Lior Albeck (CEO and Co-Founder of Weavy) dive into how AI is radically changing creative marketing and why system-building is now essential to stay competitive. Learn more on how to break down the mind
ChatGPT Ads: The New Arbitrage for 2026
Steal our winning strategy to optimize your content for AI discovery: https://clickhubspot.com/swa
Attend Kieran's free Webinar on Reclaiming Strategic Time in the AI Era: https://hubs.la/Q040m6fn0
Ep. 396
Could ChatGPT become a $47 billion ads business by matching Google’s user monetization?
Kipp and Kieran dive into the massive opportunity for marketers as ChatGPT and AI platforms launch new
This AI Tool Works Like a $300,000 McKinsey Consultant
Get our playbook to reverse engineer any competitor + 10 market research prompts: https://clickhubspot.com/mkv
Ep. 395
Making market research more efficient and way cheaper.
Kipp and Kieran dive into why Manus may be the world’s best marketing analyst—and why most marketers are sleeping on it. Learn more on how you can unlock high-value, easy-to-use market research, competitive intelligence, an
Marketing is Already Dead, You Just Don't Know It
Get our AI content system that keeps your content human: https://clickhubspot.com/krv
Ep. 394
Is automating comments with AI the future of marketing, or a path to disaster?
Kipp and Kieran dive into the controversial rise of AI marketing agents and why automating community engagement could ruin what makes marketing—and the Internet—remarkable. Learn more on why human-crafted content and authent
233M Views in 3 Days: The David Beckham AI Workflow
Get PJ's free AI Video Production Stack + Workflow: https://clickhubspot.com/whs
Ep. 393
233 million views in just three days — can AI-generated ads really replace million-dollar productions?
Kipp, Kieran, and guest, PJ Accetturo, of Genre.ai, dive into the wild world of AI-powered commercial workflows and the viral David Beckham ad that’s turning heads across the industry. Learn more about AI-
Claude Cowork Just Did 7 Days of Work in 15 Minutes
Get our free prompt stack for Claude Cowork: https://clickhubspot.com/smd
Ep. 392
Is this the ChatGPT moment for business productivity?
Kipp Bodnar dives into why Claude Cowork represents a seminal moment in AI for business use, breaking down how it empowers non-technical users to work faster and smarter than ever. Learn more about what makes Cowork unique (local file access and true desktop in
This Video Proves AI Generated Images are Dying
Get our AI content system that keeps your content human: https://clickhubspot.com/fbe
Ep. 391
Is 2026 the year of the AI backlash?
Kieran Flanagan and Kipp Bodnar dive into what the growing resentment toward AI content means for marketers and how to stand out by embracing human creativity and expertise. Learn more about why authenticity is becoming the ultimate growth strategy, how brands like
How to Make the Most Realistic AI Videos (Step-by-Step Tutorial)
Get Kieran's AI Video Ad Stack guide + prompts: https://clickhubspot.com/rhv
Ep. 390
How long does it really take to make a realistic AI video ad?
Kipp and Kieran dive into a step-by-step tutorial for creating high-quality, believable AI-powered videos, even if you’re not a video expert. Learn more on how to develop a creative concept that AI tools can’t replace, the essential workflow for usin
5 AI Tools The Smartest Marketers Are Using In 2026
7 AI Tools you'll need in 2026 (Free Guide, Prompts, Workflows): https://clickhubspot.com/ekv
Ep. 389
What are the five AI skills every marketer needs to win in 2026?
Kipp and Kieran dive into the top five AI launches and must-have skills transforming marketing in 2026, breaking down what matters amid an overwhelming wave of new technology. Learn more on using Gemini 3 for content remixing and
I Used ChatGPT & n8n to Stop Customers from Leaving | Tina Huang
Get Tina's Prompt Engineer Guide to make killer AI agents: https://clickhubspot.com/dte
Ep. 388
Did you know that deep domain expertise—not just engineering chops—is now the critical skill for building powerful AI workflows?
Kipp and Tina Huang, data scientist and YouTuber, dive into how anyone can use tools like ChatGPT and n8n to stop customers from leaving by automating and personalizing yo
Can you really build a viral content creation app in under 10 minutes?
Want our AI App Builder Kit (with prompts)? Get it here: https://clickhubspot.com/vdb
Ep. 387
Can you really build a viral content creation app in under 10 minutes?
Kieran dives into the rapid process of building an AI-powered app that transforms any YouTube video into viral talking points you can use across all your content channels. Learn more on how to craft educational hooks, develop spic
How to do 4 Hours of Data Analysis in 10 Minutes with AI (Claude)
Want our free Data Storyteller Stack (7 AI prompts)? Get it here: https://clickhubspot.com/rvg
Ep. 386
How can you turn painstaking manual data analysis and deck-building into just minutes of work?
Kipp and Kieran dive into the new cloud workflow that will save you hours every week and change your reporting forever. Learn more on creating interactive dashboards from messy CSVs, uncovering actio
‘My Data Proves SEO is NOT Dead’ + How to Rank #1 on Google & AI
Get our 10 AI prompts to dominate SEO & AEO: https://clickhubspot.com/mbc
Is SEO more relevant than we thought?
Ep. 385
Kipp, Kieran, and Ethan Smith, CEO of Graphite, dive into the data behind the real state of SEO, debunking the myths that SEO is dead and uncovering what’s really changing with the rise of answer engine optimization. Learn more on whether LLMs are really overtaking search, how
Don't Hire a Developer Until You Watch This Gemini 3 Demo
Get our vibe code prompts: https://clickhubspot.com/dfm
Ep. 384
Did you know that Gemini 3 can build an interactive landing page in less than 10 minutes?
Kieran and Logan Kilpatrick, of Google, dive into the paradigm-shifting capabilities of Google’s Gemini 3, showing marketers exactly how AI can transform creative workflows and level up your marketing game. Learn more on using Gemini 3 for vib
The AI Workflow That Lets 50 People Do the Work of 500 ($2B Founder Reveals)
Steal These Workflows: 7 AI tools to build your startup in days, not months: https://clickhubspot.com/ehg
Ep. 383
Can 50 people really do the work of 500 in the new AI era?
Kipp, Kieran and guests Grant Lee, co-founder and CEO of Gamma, and Kristin Fracchia, who leads Marketing at Gamma, dive into the revolutionary AI workflows and org design lessons powering Gamma’s $2B company—plus how any te
The AI That Builds Apps for You (Claude Opus 4.5 Explained)
Get our list of 60+ Claude hacks with prompts: https://clickhubspot.com/kbg
Ep. 382
The Opus 4.5 model is “mind blowing”.
Kieran dives into how the latest advances in AI are transforming the marketing playbook, showing you real-world use cases you can implement today. Learn more on using Claude Opus 4.5 to create interactive customer personas, building dynamic dashboards to analyze campaign per
This New Google AI Feature Replaces 10 Hours of Work
Get our free guide to Gemini & NotebookLM: https://clickhubspot.com/cfd
Ep. 381
Google’s new Nano Banana Pro feature inside NotebookLM can complete tasks that would “have taken a human hours to do”.
Kipp dives into how game-changing AI features are transforming content creation. Learn more about generating custom infographics and slide decks at lightning speed, building multimedia content for e
Why We’re Leaving ChatGPT for Google’s Gemini 3
Get our free Google Gemini bundle with our favorite prompts + workflows: https://clickhubspot.com/sce
Ep. 380
Is Gemini 3 better than GPT-5?
Kipp and Kieran dive into the seismic release of Gemini 3 and what it means for the future of marketing, search, and AI-driven business tools. Learn more on how Gemini’s state-of-the-art multimodal reasoning unlocks custom interactive apps in search, why d
AI Just Broke Marketing (And What You Need to Do Now)
Get our 10 Prompts to Fix What AI Broke: https://clickhubspot.com/eph
Ep. 379
Did you know that more than 74% of the new web pages online today contain some form of AI-generated content?
Recording from GROW Europe, Kipp and Kieran dive into how AI is fundamentally disrupting marketing, shifting it from the era of volume to the era of value. Learn more on why trust is moving from brands to indiv
Inside the Hidden Playbooks of Businesses That Actually Win
Use our AI Marketing automation guide to scale your business: https://clickhubspot.com/wqf
Ep. 378
“What matters is that you're building something people want. The VCs will come once they see that there is something exciting.”
Kipp and guest Erica Wenger, of Park Rangers Capital, dive into the hidden playbooks behind companies that actually win in today’s hyper-competitive tech landscape. Learn
I Used Gemini Code Assist to Build a Newsletter App (for Free)
Use our 10 prompts to create interactive tools with Gemini Code: https://clickhubspot.com/ewd
Ep. 377
How fast could you build a custom app to grow your newsletter—without writing a single line of code?
Kieran dives into Google’s powerful new AI Code Assistant and how it unlocks a new era of code-powered marketing for businesses of any size. Learn more on the true power of Google’s AI ecosystem
The AI System That Built a 1.4M Audience | Sabrina Ramonov
Want Sabrina's 8-platform repurposing workflow? Get it here: https://clickhubspot.com/efp
Ep. 376
This guest grew her Instagram from zero to over 418,000 followers in just a year—almost entirely on autopilot with AI-powered content repurposing.
Kipp, Kieran, and guest Sabrina Ramonov, of Blotato, dive into how solopreneurs and marketers can go from a simple app idea to launching viral lead magn
How I Built a Marketing Campaign in 10 Minutes (With Claude Desktop)
Want to build your own AI-powered campaign? Get our Claude guide with frameworks and strategies: https://clickhubspot.com/gch
Ep. 375
Did you know you can build a full marketing campaign in just 10 minutes with AI?
Kipp dives into the power of leveraging Claude’s new desktop features to speed up and upgrade your marketing workflow. Learn more on how to use screenshots to analyze competitors, ta
9 ChatGPT Use Cases from the Top 1% of Marketers
Get Kyle's Top 1% ChatGPT Marketing Stack (free): https://clickhubspot.com/khv
Ep. 374
Is ChatGPT the most impactful tool in the marketer’s tech stack?
Kieran and Kyle Poyar, creator and writer of Growth Unhinged, dive into the revolutionary ways marketers and go-to-market teams are using generative AI to transform their workflow—faster, smarter, and with more impact than ever before. Learn mor
OpenAI Just Launched a Web Browser (and It’s Smarter Than Chrome)
Get the 10 Marketing Research Prompts for Atlas: https://clickhubspot.com/cwk
Ep. 373
Is Atlas the Chrome killer? Not so fast.
Kipp and Kieran dive into OpenAI’s latest launch—the ChatGPT Atlas web browser—and explore how it stacks up against Google Chrome and Perplexity’s Comet browser. Learn more on how AI agents can take over your browser to automate tasks, why bringing memory online could f
Claude Skills: Build Your Own AI Experts (Full Breakdown)
Get our 10 new claude skills prompts: https://clickhubspot.com/ksn
Ep. 372
Did you know you can now teach Claude AI any expert skill just by uploading the right prompt?
Kieran dives into the coolest AI launch of the year, where anyone can turn Claude into an expert in any task. Learn more on how to unlock the secrets behind agent skills, how to train Claude to level up your work, and what it ta
Using Perplexity AI to Reverse Engineer a $500M Marketing Strategy
Reverse engineer your work with our guide to Perplexity AI: https://clickhubspot.com/vfb
Ep. 371
Ever wondered, “How do they do it?” when you spot amazing ads or flawless email marketing from your favorite brands?
Kipp dives into the underrated hack every marketer should know: instantly reverse engineering any company’s marketing strategy using AI. Learn more on how to unlock the secrets behin
How to Start a $1M Business Using Only AI
Get Greg's AI Million Dollar Idea Generator prompt: https://clickhubspot.com/kgj
Ep. 370
Is making a million dollars with AI really that easy?
Kipp, Kieran, and Greg Isenberg, Co-founder of Ideabrowser and host of The Startup Ideas Podcast, dive into Greg’s proven frameworks and hands-on tools for building successful AI-powered businesses from scratch. Learn more on how to spot high-potential A
This Ai Agent Turns 1 Image Into A 30 Second Commercial
Want Nate's 5 AI Ad Creation Workflows? Get it here: https://clickhubspot.com/tnk
Ep. 369
This guest grew his YouTube channel by hundreds of thousands subscribers in just one year by sharing advanced AI automation workflows.
Kipp, Kieran, and Nate Herk, Co-Founder and CGO at TrueHorizon AI, dive into how you can use cutting-edge AI agents to automate creative marketing tasks, boost productivity
AI Tools to Replace Your $10k+ Creative Agency
Want Rory's system to turn one brief into 100+ assets with AI? Get it here: https://clickhubspot.com/drf
Ep 368
Ever wonder how you can use AI to reduce the amount of money you’re spending on ads to acquire more customers?
Kipp and Kieran dive into how to leverage AI to scale creative asset production and transform your marketing workflow with expert insights from AI creative mastermind Rory Fl
Did OpenAI Just Kill EVERY Social Media Platform?
Want to create AI Videos? Get the guide: https://clickhubspot.com/mhg
Ep. 367
Will Sora 2 make TikTok obsolete?
Kipp and Kieran dive into the jaw-dropping launch of Sora 2—a next-gen AI video model that’s shaking up everything we know about content, virality, and social networks. Learn more on why Sora 2 could redefine online personas with its AI cloning and “cameo” feature, what happens when a
Marketing Advice You’ll Thank Me for in 12 Months | Neil Patel
Want our ultimate AI Marketing Playbook? Get it here: https://clickhubspot.com/bkm
Ep, 366
Can ChatGPT or Perplexity convert customers at up to 13x the rate of a traditional Google search?
Kipp and Neil Patel, of Co-Founder at Neil Patel Digital and co-host of Marketing School Podcast, dive into the game-changing marketing tactics you’ll be grateful for a year from now, sharing brand-new resea
The #1 Job Needed in the AI Era Right Now
Want our One-Person Agency Stack (with 10 prompts)? Get it here: https://clickhubspot.com/hvn
Ep. 365
Will businesses need more humans than ever to actually make AI work?
Kipp and Kieran dive into why the AI revolution is creating an explosion of opportunity for consultants and businesses who know how to integrate new technology. Learn more on why AI adoption is driving massive demand for human
Everything you need to know about AEO in 2025
Want the guide to implement AI Engine Optimization (AEO) to your content? Get it here: https://clickhubspot.com/ymv
Ep. 364
Did you know Google’s new AI-powered Chrome could mark “the death of web pages” as we know them?
Kipp and Kieran dive into how Google’s latest Gemini integration is completely transforming search, content consumption, and the future of SEO in 2025. Learn more on how AI is
How This AI Startup Grew to $50M ARR in 2 Years (Marketing Playbook)
Want to steal Gamma's influencer-led strategy? Get our 10 AI prompts: https://clickhubspot.com/hgb
Ep. 363
Is influencer marketing the new product virality?
Kipp and Kieran dive into the viral marketing playbook that skyrocketed an AI startup to $50M ARR and 50 million users with just 30 employees. Learn more on the explosive power of influencer-led growth, why building brand outranks tradition
The Brand NEW AI Marketing Strategy for 2025
Want our free Loop Marketing Prompt Library (with 100 prompts)? Get it here: https://clickhubspot.com/kcl
Ep. 362
Did you know that 58.5% of Google searches now end without a click?
Kipp and Aja Frost, Sr. Director of Global Growth at HubSpot, dive into how AI has fundamentally changed the marketing landscape—and what you can do about it. Learn more on why old-school tactics like linear funnels
This is How the Top 1% Marketers are Using AI
Want 22 ChatGPT Marketing Agents to handle your work? Get it here: https://clickhubspot.com/bpg
Ep. 361
Marketing is only limited by your own creativity and ambition right now.
Kipp and Nicholas Holland, Head of AI, SVP Product at HubSpot, dive into how the world’s top 1% of marketers are deploying AI for explosive growth. Learn more on why context is the most important word for AI in 2026, the
I Stole Microsoft CEO’s 4 Most Powerful AI Prompts
Want Kieran's 4 AI prompts that drive big results? Get it here: https://clickhubspot.com/uph
Ep. 360
Did you know the CEO of Microsoft, just gave away his four most powerful daily AI prompts for boosting productivity and leadership?
Kieran dives into how you can swipe, upgrade, and use the very same prompts Satya Nadella relies on every single day. Learn how to prep smarter for every meeting, g
Marketing is Broken - This is the Future of Conversions (Loop Framework)
Want our NEW Loop Marketing Prompt Library? Get it here: https://clickhubspot.com/lmp
Ep. 359
Did you know that 60% of Google searches now end without a single click?
Kipp and Aja Frost, Sr. Director of Global Growth at HubSpot, dive into why traditional marketing is broken and what the future of conversions looks like in a world dominated by AI. Learn more about how AI is upending search and w
The Startup Letting 99% of People Build Apps Without Code
Want our complete app-building guide + $25 Lovable credit? Get it here: https://clickhubspot.com/fkw
Ep. 358
10% of all new sites on the internet in June were built with Lovable
Kieran dives into Lovable, the fastest-growing app in Europe, with its co-founder Anton Osika. Learn more about the implications for marketers and founders, how distribution and audience-building are evolving, and how t
How the Top 1% Use AI to 10x Their Productivity (Before Lunch)
Want Kieran's AI Executive Team Stack? Get it here: https://clickhubspot.com/kfv
Ep. 357
Did you know 95% of all AI pilots are failing, according to a recent MIT study?
Kieran dives into how the top 1% of executives, leaders, and founders are using AI to 10x their productivity—before lunch. Learn more about how to use AI as your Chief of Staff to eliminate blockers and prioritize your day, stre
Inside the $130M AI Startup Growing Faster Than ChatGPT
Want Elena's AI Tech Stack that helped grow her startup? Get it here: https://clickhubspot.com/fkv
Ep. 356
Did you know Lovable is the fastest-growing AI app on the planet—scaling faster than ChatGPT?
Kieran dives into what it takes to succeed in today’s AI-native startup world, with growth leader Elena Verna revealing how Lovable is changing the game for building and scaling tech companies. Le
The New Marketing Playbook: Identity Over Algorithm
Want our Vibe Marketing Playbook to resonate with your audience? Get it here: https://clickhubspot.com/wua
Ep. 355
Is the era of "who publishes the most content wins" over?
Kipp, Kieran, and Alex Lieberman, co-founder of Morning Brew, dive into why marketers need to shift from churning out content to building a resonant brand identity that stands out in a crowded landscape. Learn more on why ta
Only 2 Types of Marketers Will Survive the AI Era (Which Are You?)
Want our Full Stack AI Marketing Toolkit? Get it here: https://clickhubspot.com/wmb
Ep. 354
Are marketing teams about to shrink because of AI?
Kieran dives into how AI is transforming marketing teams, the skills that will set you apart, and what the future of marketing roles looks like. Learn more about the shift from specialists to generalists powered by AI, the two types of marketers who will
Turn GPT-5 into Your Creative Writer with this one trick
Want our 10 advanced prompts for GPT-5? Get em' here: https://clickhubspot.com/ngm
Ep. 353
Is GPT-5 any good for creative writing, or is it just another overhyped AI release?
Kipp dives into the one trick most marketers miss that instantly turns any AI into a better writing assistant. Learn how to craft a content ICP that actually works, why copy-paste marketers are doomed to mediocrity, and ho
This AI Startup Is Beating Apple and NVIDIA at Their Own Game
Want Darius' 20 Prompts to create killer ad content? Get it here: https://clickhubspot.com/jdm
Ep. 352
Is AI actually making our content worse—and could human imperfections be the key to better marketing?
Kipp and Kieran dive into the real impact of AI on creative originality with Darius Lam, CEO and founder of NEX, an AI content platform built for CPG brands. Learn more on why AI-generated con
GPT-5 Just Dropped: What Marketers Need to Know
Want our 10 Advanced Marketing Prompts to use with GPT-5? Get the list here: https://clickhubspot.com/jgp
Ep. 351
GPT-5 is here for everyone (including free users) and it's a meaningful step forward for AI. Kipp breaks down OpenAI's hour-long livestream so you don't have to, covering what GPT-5 means for marketers, the biggest improvements in coding and writing, and why more people will use Cha
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