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Marketing Against The Grain

Marketing Against The Grain

Hubspot Media 434 Episodes Oct 13, 2026

Kipp Bodnar, HubSpot's CMO, and Kieran Flanagan, HubSpot's SVP of Marketing, explore marketing trends, growth tactics, and innovation. They discuss undiscovered strategies that provide a slight edge for success, moving beyond typical regurgitated tactics. The podcast offers unfiltered examination of successful fresh ideas.

Episodes

Marketing Experts Turn GrokBot Into an AI Content Team
Marketing Experts Turn GrokBot Into an AI Content Team Oct 13, 2026 1096 Build a Grok Bot content team w/ these 5 agent prompts + templates: https://clickhubspot.com/lwhf Ep. 461 Can Grok Bot really build your whole content team in minutes? Kieran dives into how to harness Grok Bot and powerful AI tools to automate content creation, from idea generation to drafting, for any platform. Learn more on automating content team structures, leveraging Monit for unlimited AP
How to Turn Instagram Into a Sales Machine With Muse AI
How to Turn Instagram Into a Sales Machine With Muse AI Oct 8, 2026 1074 Free guide to automate your Instagram marketing with Muse AI: https://clickhubspot.com/dlvm Ep. 460 “You don’t have a reach problem, you have a repeatability problem.” Kipp dives into why Meta’s new Muse assistant is the game-changing marketing tool you’re not using to grow your audience and drive revenue from Instagram. Learn more on unlocking deep audience intelligence, turning post engagemen
We Tested What AI Personal Assistants Can Actually Do
We Tested What AI Personal Assistants Can Actually Do Oct 6, 2026 2164 Free guide: how to get AI to recommend your business https://clickhubspot.com/pwcl Ep 459 Is your next website visitor an AI agent with a credit card?  Kipp and Kieran dive into the explosive rise of personal AI agents and how they're making traditional marketing strategies obsolete. Learn more on how AI agents like Muse, Instinct, and Grokbot are changing the buying process, why marketers
HubSpot Execs: What Marketing Teams Look Like in 2027
HubSpot Execs: What Marketing Teams Look Like in 2027 Oct 1, 2026 1849 Get our free playbook to redesign your marketing team in 2027: https://clickhubspot.com/svoh Ep. 458 Did you know that despite all the noise about shrinking marketing teams, data shows the proportion of marketing roles hasn’t really changed? Kipp and Kieran dive into the future of marketing teams, why the shape—not the size—of your team is what really matters, and how you can thrive in the new
Train Your AI to Write Like a Human With Just 3 Files
Train Your AI to Write Like a Human With Just 3 Files Sep 29, 2026 1822 Free: make AI content sound like you (Prompts + 3 Files) https://clickhubspot.com/ilhf Ep. 457 AI is now a pretty good content creator—and that’s actually a problem. Kieran dives into why today’s wave of AI-generated content is flooding the internet with sameness, and what marketers can do to stand out from the noise. Learn more on building your own Creative Context OS in just three files, how
How to Build an AI Marketing Team That Runs Itself (Live Demo)
How to Build an AI Marketing Team That Runs Itself (Live Demo) Sep 24, 2026 1779 (Free) Build your first marketing AI agent: https://clickhubspot.com/lwkf Ep. 456 Is the CMO role dead in the age of AI-driven marketing? Kipp, Kieran, and guest Cody Schneider (Cofounder of Graphed.com) dive into how AI agents are transforming the marketing landscape, slashing the cost of creative production, and reshaping marketing teams. Learn more on scaling content with AI agents, automati
Give Us 30 Minutes & We’ll Fix Your Marketing for 2027
Give Us 30 Minutes & We’ll Fix Your Marketing for 2027 Sep 22, 2026 1649 Build a taste profile that makes your AI output sound like you: https://clickhubspot.com/iflm Ep 455 Did you know HubSpot lost 140 million visits in a year but still increased demand generation by 20%? Kipp and Kieran dive into why the old rules of marketing no longer work—and what new playbooks you need to win in the AI era, at HubSpot’s Unbound. Learn more on building a living taste profile,
Zero-Click Marketing: How to Win When Google Stops Sending Traffic
Zero-Click Marketing: How to Win When Google Stops Sending Traffic Sep 17, 2026 2048 Free: 15 prompts to keep your brand visible in search  https://clickhubspot.com/ikub Ep. 454 Did you know that today, 68% of all Google searches end without a single click? Kipp, Kieran, and guest Amanda Natividad (founder of Zero Click Marketing, and co-author of the forthcoming book, Zero Click Marketing) dive into the era of zero-click marketing, covering how search behavior is changing
Dharmesh Shah: “The New AI Era Will Create Millions of One-Person Businesses
Dharmesh Shah: “The New AI Era Will Create Millions of One-Person Businesses Sep 15, 2026 2513 [Free guide] build your second brain with AI: https://clickhubspot.com/efeg To get started with YouSpot, go to  https://youspot.com/pricing/pro?promo=BRAINTHEGRAIN You'll then see the coupon code automatically applied on checkout. Ep. 453 Did you know that 86% of all new companies started aren’t expected to hire any employees? Kipp, Kieran, and guest Dharmesh Shah (Founder of Hu
I Spend $400K/Day on Meta Ads. Here's What's Working Right Now
I Spend $400K/Day on Meta Ads. Here's What's Working Right Now Sep 10, 2026 1977 Free Meta Ad Creative Prompt Pack: https://clickhubspot.com/prgl Ep. 452 Could your company grow to $20M in revenue in just 20 months by focusing 80% of your ad budget on a single channel? Kipp, Kieran, and guest Danny Yeung (CEO and co-founder of IM8) dive into the marketing strategy behind the explosive growth of IM8 and how Meta became their powerhouse for customer acquisition. Learn more on
Is the CMO Role About to Disappear Forever?
Is the CMO Role About to Disappear Forever? Sep 8, 2026 2070 Build your AI marketing department with this Claude skill: ⁠https://clickhubspot.com/rlcb⁠ Ep. 451 Is the CMO role dying? Kipp and Kieran dive into why marketing’s highest seat is under pressure and what founders and marketers should do about it. Learn more on why the expectations for marketing leaders are higher than ever, how the evolution of marketing skills and AI are shaping the talent pip
I Built a $120K/yr Social Media Funnel w/Claude (Full Demo)
I Built a $120K/yr Social Media Funnel w/Claude (Full Demo) Sep 3, 2026 2326 Turn social comments into leads with Claude + Blotato: https://clickhubspot.com/rkhv Ep. 450 How can one Reel drive $120,000 in annual recurring revenue for your business? Kipp, and guest Sabrina Ramonov of Blotato dive into how high-performing social content and automated DMs can be seamlessly converted into real revenue and loyal customers. Learn more on building viral social funnels, the pow

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