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Marketing Against The Grain

Marketing Against The Grain

Hubspot Media 434 Episodes Aug 20, 2026

Kipp Bodnar, HubSpot's CMO, and Kieran Flanagan, HubSpot's SVP of Marketing, explore marketing trends, growth tactics, and innovation. They discuss undiscovered strategies that provide a slight edge for success, moving beyond typical regurgitated tactics. The podcast offers unfiltered examination of successful fresh ideas.

Episodes

How I Run a $1M/year Marketing Agency With 0 Employees
How I Run a $1M/year Marketing Agency With 0 Employees Aug 20, 2026 2987 Free: build a Claude-powered content engine https://clickhubspot.com/mslb Ep 446 What does it actually take to 5x your solo marketing business in a year using AI? Kipp, Kieran, and guest Barbara Jovanovic (Founder of Startup Cookie) dive into how top solo marketers are scaling agencies with agentic AI systems, and why most automated LinkedIn content totally misses the mark. Learn more on how ag
Automate Boring Marketing Work With This Claude System
Automate Boring Marketing Work With This Claude System Aug 18, 2026 1269 Ep. 445 Everybody online is telling you that the only marketers who will survive in the AI era are systems builders. But what does that even mean—and how do you actually build your own AI-powered marketing system? Kieran dives into the essential starting stack every marketer can implement to become a systems builder and thrive with AI. Learn more on the key layers of a marketing AI system, how t
How Top 1% Marketers 10X Their Memory With AI
How Top 1% Marketers 10X Their Memory With AI Aug 13, 2026 1050 Build your AI knowledge base (template + kit): https://clickhubspot.com/fhfs Ep. 444 Stop outsourcing your intelligence to AI assistants—build your own personal intelligence layer instead! Kieran dives into how to construct your own marketing intelligence layer that you can plug into any AI assistant for a serious competitive edge. Learn how to capture and structure career learnings, keep your
How To 5x Your Business Overnight With Influencer Marketing
How To 5x Your Business Overnight With Influencer Marketing Aug 11, 2026 870 Influencer-Led Growth Stack (10 prompts): https://clickhubspot.com/gfdr Ep. 443 What’s the clever, better alternative to pouring more money into Google or Meta ads? Kipp dives into a step-by-step playbook for launching your first influencer campaign that any marketer can use to break away from rising ad costs and stale channels. Learn more on how to find the right influencers for your brand, ca
Where to Spend Your 2027 Ad Budget, Explained Simply
Where to Spend Your 2027 Ad Budget, Explained Simply Aug 6, 2026 973 Paid Ads Rebuild: 3 Workflows + 8 Prompts to Fix What AI Broke: https://clickhubspot.com/jgvk Ep. 442 50% of Google searches now result in zero clicks, how does that affect your 2027 ad budget? Kipp dives into how AI has completely disrupted the paid ads landscape, changing where you should spend your marketing dollars and what those ads actually cost. Learn more on which ad channels have becom
How Liquid Death Turned Going Viral Into Millions in Sales
How Liquid Death Turned Going Viral Into Millions in Sales Aug 4, 2026 2183 Map your media spend with our full-funnel audit template: https://clickhubspot.com/ckev Ep. 441 Distribution is undefeated—and if you’re not building systems to measure real sales impact, you don’t have a business. Kipp and guest Benoit Vatere (Liquid Death’s Chief Media and Digital Commerce Officer) dive into the untold story of Liquid Death’s explosive growth, and the critical role of full-fu
Use AI to never run out of winning content ideas
Use AI to never run out of winning content ideas Jul 30, 2026 1008 Weekly AI Content Ideation System: https://clickhubspot.com/rtjed Ep. 440 Are you still stuck regurgitating the same content ideas that everyone else is using?  Kieran dives into the secrets behind building a world-class AI content ideation system that delivers fresh, high-impact ideas every time. Learn more on mapping proven content patterns to your platforms, crafting rich audience profi
If Your Team Is Producing AI Slop, Here's How To Fix it
If Your Team Is Producing AI Slop, Here's How To Fix it Jul 28, 2026 2535 Anti-AI Slop Checklist: https://clickhubspot.com/olkw Ep. 439 Are you just passing AI-generated slop back and forth at work? Kipp and guest Hilary Gridley (founder of the newsletter Writerbuilder) dive into how teams can escape the AI slop doom loop and leverage artificial intelligence to scale taste, judgment, and high-performance work—not just automate mediocrity. Learn more on the crucial ro
How to Automate ALL of your Marketing w/ Claude Cowork
How to Automate ALL of your Marketing w/ Claude Cowork Jul 23, 2026 1600 Free guide + skill: build social carousels in claude cowork: https://clickhubspot.com/dkhc Ep. 438 How do you differentiate your marketing when everyone else is using the same AI tools?  Kipp and Kieran dive into building next-level marketing systems with AI that actually set you apart, featuring digital growth consultant and educator Grace Leung. Discover why context is king in AI marketi
Side Hustle King: 3 High Demand AI Businesses I'd Start TODAY
Side Hustle King: 3 High Demand AI Businesses I'd Start TODAY Jul 21, 2026 2370 200+ Business Ideas: https://clickhubspot.com/wrdj Ep. 437 How do you find business ideas before they go viral—and turn them into real income? Kipp, Kieran, and guest Chris Koerner (entrepreneur and host of The Koerner Office Podcast) dive into the unique mindsets, strategies, and tactics needed to spot opportunities before they explode and build successful businesses from them. Learn more on h
If You Use AI for Work, You Need a Second Brain
If You Use AI for Work, You Need a Second Brain Jul 16, 2026 1319 Build Your AI Second Brain: https://clickhubspot.com/ldwc Ep. 436 The number one trend in AI right now is the rise of AI second brains—personal operating systems designed to accelerate careers and make work smarter, not harder. Kieran dives into how building your own AI second brain can transform personal productivity, decision-making, and the way you learn. Learn more on how AI second brains s
If You're A Marketer, Copy These Codex Skills (Or Stay Behind)
If You're A Marketer, Copy These Codex Skills (Or Stay Behind) Jul 14, 2026 1972 Free Claude + Codex Skill-Building Starter Pack: https://clickhubspot.com/clzf Ep. 435 Are you just asking AI questions, or are you actually building repeatable skills? Kipp and guest Riley Brown (content creator and AI educator) dive into how to level up your content game and marketing efficiency by strategically creating and collaborating with AI agents. Learn more on why documenting your wee

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