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Marketing Against The Grain

Marketing Against The Grain

Hubspot Media 434 Episodes Jul 23, 2026

Kipp Bodnar, HubSpot's CMO, and Kieran Flanagan, HubSpot's SVP of Marketing, explore marketing trends, growth tactics, and innovation. They discuss undiscovered strategies that provide a slight edge for success, moving beyond typical regurgitated tactics. The podcast offers unfiltered examination of successful fresh ideas.

Episodes

How to Automate ALL of your Marketing w/ Claude Cowork
How to Automate ALL of your Marketing w/ Claude Cowork Jul 23, 2026 1600 Free guide + skill: build social carousels in claude cowork: https://clickhubspot.com/dkhc Ep. 438 How do you differentiate your marketing when everyone else is using the same AI tools?  Kipp and Kieran dive into building next-level marketing systems with AI that actually set you apart, featuring digital growth consultant and educator Grace Leung. Discover why context is king in AI marketi
Side Hustle King: 3 High Demand AI Businesses I'd Start TODAY
Side Hustle King: 3 High Demand AI Businesses I'd Start TODAY Jul 21, 2026 2370 200+ Business Ideas: https://clickhubspot.com/wrdj Ep. 437 How do you find business ideas before they go viral—and turn them into real income? Kipp, Kieran, and guest Chris Koerner (entrepreneur and host of The Koerner Office Podcast) dive into the unique mindsets, strategies, and tactics needed to spot opportunities before they explode and build successful businesses from them. Learn more on h
If You Use AI for Work, You Need a Second Brain
If You Use AI for Work, You Need a Second Brain Jul 16, 2026 1319 Build Your AI Second Brain: https://clickhubspot.com/ldwc Ep. 436 The number one trend in AI right now is the rise of AI second brains—personal operating systems designed to accelerate careers and make work smarter, not harder. Kieran dives into how building your own AI second brain can transform personal productivity, decision-making, and the way you learn. Learn more on how AI second brains s
If You're A Marketer, Copy These Codex Skills (Or Stay Behind)
If You're A Marketer, Copy These Codex Skills (Or Stay Behind) Jul 14, 2026 1972 Free Claude + Codex Skill-Building Starter Pack: https://clickhubspot.com/clzf Ep. 435 Are you just asking AI questions, or are you actually building repeatable skills? Kipp and guest Riley Brown (content creator and AI educator) dive into how to level up your content game and marketing efficiency by strategically creating and collaborating with AI agents. Learn more on why documenting your wee
How 1 Human + AI Replaced a 15-Person RevOps Team
How 1 Human + AI Replaced a 15-Person RevOps Team Jul 8, 2026 1631 Free GTM Prompt Pack for Perplexity Computer: https://clickhubspot.com/gbvs Ep. 434 Can one RevOps leader and a team of AI agents really replace a 10-15 person operations team?  Kieran and guest Nate Follen (Head of strategy and Ops for Perplexity) dive into the real-world impact of Perplexity on modern go-to-market and RevOps workflows. Learn more on automating tedious CRM audits, buildin
Build An Army Of AI Employees To Run Your Business (With Hermes AI)
Build An Army Of AI Employees To Run Your Business (With Hermes AI) Jul 1, 2026 2351 Build Your First AI Employee (Free Workflow + Prompt): https://clickhubspot.com/rkvr Ep. 433 What if you could have an AI employee working right alongside you, automating key business workflows? Kieran and guest Nick Vasilescu (Co-founder of Orgo) dive into how agents are the next big form of business leverage.  Learn more on what it actually takes to get a functional AI agent up and running, h
How Top 1% Marketers Are Shifting Their Strategy in Q3 2026
How Top 1% Marketers Are Shifting Their Strategy in Q3 2026 Jun 25, 2026 1316 The marketing trends that matter this year: https://clickhubspot.com/djsk Ep. 432 AI usage does not mean productivity. Kipp and Kieran dive into the radical changes required to thrive in the AI-driven “Loop Marketing” era, and why outcome-obsession is now the only way to win. Learn more on why marketing has been more disrupted by AI than any other profession, how top teams organize for speed an
Automate Boring Tasks With Codex & Claude Code in X Minutes
Automate Boring Tasks With Codex & Claude Code in X Minutes Jun 17, 2026 1651 Workflow for building skills with Claude Code & Codex: https://clickhubspot.com/kcta Ep. 431 Should you just use Claude Code and Codex for your main workflows? Kipp, Kieran, and guest Peter Yang (led products and teams at Roblox, Reddit, Amazon (Twitch), and Meta) dive into how marketers can transform their productivity with AI-driven systems, building reusable automations, and evaluating AI ou
How Beehiiv's Founder Turned a Newsletter Into a $1M Pipeline
How Beehiiv's Founder Turned a Newsletter Into a $1M Pipeline Jun 10, 2026 1585 Get our AI Newsletter Stack (with prompts): https://clickhubspot.com/weqr Ep 430 55% of buyers of a $10 playbook became paying users for Beehive, driving massive business value. Kipp and Tyler Denk (Co-Founder and CEO of beehiiv) dive into how founder-led content, owned audiences, and strategic digital products can supercharge growth—even without massive scale. Learn more on the power of email
This AI Second Brain Remembers Everything I Save (Codex)
This AI Second Brain Remembers Everything I Save (Codex) Jun 4, 2026 1818 Free Guide to Build Your Personal AI Wiki: https://clickhubspot.com/fcmt Ep. 425 You can create a second brain in 15 minutes and for free. Kipp and Matt Wolfe (Future Tools) dive into how to build your own "second brain" using tools like Obsidian and Codex, so you can finally make use of all the information you’re gathering. Learn more on setting up a personal wiki to organize your knowledge, h
Google is overhauling Search - what you need to know
Google is overhauling Search - what you need to know Jun 4, 2026 1225 Audit your AI Search Visibility with our free resource: https://clickhubspot.com/orjh Ep. 428 93% of searches in Google’s new AI mode end without a single click—are your SEO dashboards lying to you? Kipp dives into Google’s biggest search overhaul in 25 years and what it means for marketers and businesses. Learn more on why keyword ranking is dead, how AI-driven search is changing consumer beha
How Dhar Mann Built A 65B View Machine Without Chasing The Algorithm
How Dhar Mann Built A 65B View Machine Without Chasing The Algorithm Jun 4, 2026 2563 Ep. 427 Are Dhar Mann videos more therapeutic than talking to friends, family, or even a therapist? Kipp, Kieran, and guest Dhar Mann (founder of Dhar Mann Studios), dive into how brands can unlock explosive growth and deep audience connection. Learn more about what it takes to move hearts and communities through storytelling, how to balance emotional connection versus gaming the platform algori

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