Social Media Marketing Podcast
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner and co-host Jerry Potter as they interview experts to help you discover new strategies and actionable tips that will improve your marketing.
Episodes
YouTube Retention Strategy: How to Hook, Hold, and Convert Viewers
Want to stop losing YouTube viewers in the first few seconds of every video? I interview Adam Ivy to learn the BINGE method, a YouTube scripting framework that boosts retention, generates engagement, and turns viewers into customers.Opening With a Banger Hook and Building IntrigueThe Nudge Forward: YouTube Script Structure That Keeps Viewers WatchingGenerating Engagement That Builds Trust
How to Use AI on LinkedIn While Sounding Human
Want to use AI to create LinkedIn content without getting flagged or losing credibility? I interview AJ Wilcox to learn how to use AI strategically at each stage of content creation on LinkedIn.The Ideation-Expertise-Polish Model for AI-Assisted ContentLinkedIn's AI-Powered Live Stream ToolsLinkedIn's AI Ad Creative Tools and the Variation TrapLinkedIn Video Format and Aspect Ratio Perfor
Why Unpolished Reels Win: An Instagram Growth Strategy for Business
Wondering how to create Instagram Reels that build a loyal following without expensive equipment or hours of editing? I interview Shannon McKinstrie to discover a complete framework for creating authentic, unpolished Instagram Reels that drive engagement, attract followers, and convert viewers into customers.Why Unpolished Content Outperforms Polished Production on InstagramFind the Inter
Meta Wants to Run More of Your Marketing — But Should They?
Wondering how to use Meta's newest algorithm changes and AI tools to lower your ad costs and improve lead quality? I interview Tara Zirker to discover how Meta's latest updates to ad placements, creative AI, the pixel, and business agents are reshaping what marketers need to control and what they should hand over to the algorithm.Why Meta Is Removing Manual Placement Controls and What Adv
How YouTube's Algorithm Can Find Your Customers for Free
Want to stop paying for distribution and let YouTube's AI find the right audience for your business? I interview Derral Eves to learn how to build a YouTube content strategy that lets the algorithm find and deliver your ideal customers without paid ads.Why Most Businesses Get YouTube Strategy WrongHow to Target the Viewer, Not the CustomerHow to Use a Curiosity Gap to Earn the ClickHow to
Is AI Making It So Anyone Can Run Effective TikTok Ads?
Want to run TikTok ads but find the Ads Manager interface overwhelming and the learning curve too steep? I interview Melissa Laurie to learn how TikTok's latest AI tools, including Agentic Hub, Symphony Creative Studio, and Content Suite, can simplify ad creation, automate campaign management, and help produce high-performing short-form video content.TikTok's Agentic Hub and MCP Open the
Creating a Video Series: Why Your Business Needs One
Wondering how to create video content that builds real audience relationships and drives sales? I interview Daryn Strauss to learn how to structure a binge-worthy video series using proven storytelling frameworks that turn casual viewers into loyal customers.Why Video Series Content MattersThe 4H Formula for Structuring Individual Videos for an Educational Video SeriesHow to Use Your Orig
New Ways to Expand Reach and Engagement on Instagram
Curious which of Instagram's latest features can help small businesses reach new audiences? I interview Elizabeth Marberry to learn how to use Instagram's caption, music, and audio updates to expand your reach and engagement.Instagram's TV App Expansion and What It Means for MarketersUsing AI-Powered Stories Effects and Keeping Stories AuthenticSwapping Audio on Published Posts and Carous
A Proven Instagram Strategy for Business Growth
Wondering why your Instagram content isn't converting the way it used to? I interview Ellen Mackenzie to discover a three-part Instagram marketing strategy for 2026.Why Instagram Feels Different in 2026How to Create Natural-Feeling Instagram Reels for MarketingHow to Create Natural-Feeling Instagram Carousels for MarketingHow to Find Your Format Mix and Posting Cadence With Instagram Metr
The New LinkedIn Content Playbook: AI, Collaboration, Creator Marketplace, and Out-of-Network Reach
Curious which new LinkedIn features can help your brand reach entirely new audiences? I interview AJ Wilcox to learn how collaborative posts and the creator marketplace work, how a new analytics metric reveals whether your content is breaking beyond your existing network, and how to use AI on LinkedIn without getting flagged.Using LinkedIn Collaborative Posts & Creator MarketingUsing
How to Grow on Instagram Without Reels
Wondering how to turn casual Instagram photo slides into a consistent lead generation system? I interview Katelyn Rhoades to learn how to use Instagram carousels to build a loyal following, generate leads, and drive sales without ever hitting record on a Reel.Why Instagram Carousels Outperform Reels for Many CreatorsChoosing the Right Visual Style for Instagram CarouselsWriting Instagram
YouTube on TV: What Marketers Need to Know
Wondering what YouTube's aggressive push into living rooms means for your marketing channel strategy? I interview Liron Segev to learn how to optimize your YouTube channel and content for TV viewersWhy YouTube on TV Changes MarketingOptimize Your Channel Banner and Thumbnails for TVCreate Longer, Episodic Content for the Couch AudienceUnderstand YouTube's New Unique Reach MetricPrepare fo
Writing Winning LinkedIn Content, Without AI
Struggling to get traction on LinkedIn despite posting consistently? I interview Kasey Brown to discover a three-part framework for writing LinkedIn posts that capture attention, hold readers through to the end, and drive meaningful shares.Making the LinkedIn Content Gap Work for YouThe Triple S Framework for LinkedIn Content: StopThe Triple S Framework for LinkedIn Content: StayThe Tripl
Instagram Plus Stories Features, User-Controlled Algorithms, and Episodic Reels: What Marketers Need to Know
Wonder how Instagram’s newest features could shift where your content gets discovered and who it reaches? I interview Chelsea Peitz to discover how four new Instagram updates should shape your marketing approach.Instagram+ Stories FeaturesInstagram’s User-Controlled Algorithm and ReachInstagram Instants Disappearing PhotosInstagram Reels Series and Your MarketingGuest: Chelsea Peitz | Sho
How to Grow and Monetize a YouTube Channel (Even If You're Starting Late)
Are you convinced it's too late to build a YouTube presence that actually moves the needle for your business? I interview Ty Myers to discover how to launch and grow a YouTube channel from scratch—including the production steps that build audience trust and the strategies that turn viewers into paying clients.Four Steps to Get Started on YouTubeIdentifying Topics That Will PerformDevelopi
Facebook Ads: New Tools for Better Tracking, More Creative, and Faster Sales
Wondering which of Met’as new AI ads tools you can actually trust, and which ones still need a human in the loop? I interview Nick Theriot to learn how to use Facebook's new AI-powered tools to change the way you track, build, and manage your ads, and where you should still maintain human control.Let AI Handle Your Facebook Pixel SetupConnect AI Agents to Your Ad Account, CarefullyUse Met
How to Blow Up an eCommerce Business With Facebook Ads
Want to stop wasting budget on the wrong audiences at the wrong times? I interview Sam Piliero to discover a four-stage system for building Facebook ad accounts that generate consistent profit and scale predictably.Two Things That Hold Back Your Facebook AdsThe M4 Method for Facebook Ads: Account StructureThe M4 Method for Facebook Ads: CreativeThe M4 Method for Facebook Ads: Deep Dive An
Applying AI to Marketing and Business: Lessons From the Trenches
What happens when a media company goes all-in on AI for 2.5 years? In this special episode, Michael Stelzner and Ali Kelly, Director of Memberships at Social Media Examiner, pull back the curtain on how their team actually uses AI every day — the wins, the mistakes, and the lessons they've learned along the way. You'll discover how they use AI to curate daily news for marketers, how AI he
From Content to Conversion: TikTok's New All-in-One Funnel Tools
Wondering how to capture more traffic and direct sales from TikTok search? I interview Keenya Kelly to learn how to use TikTok’s latest features to improve content creation, search strategy, and customer purchases.Using TikTok Symphony to Create Content From Text, Voice, or a Single ImageUsing TikTok Search Hub to Claim Branded Positioning in TikTok SearchUsing TikTok Go to Turn Initial D
How to Create Content on LinkedIn to Attract Your Ideal Prospects
Wondering how to attract the people on LinkedIn who actually want to buy from you? I interview Will McTighe to discover a three-part LinkedIn content funnel framework plus the specific post formats and posting ratios that make it work.Content Styles That Create AwarenessContent Styles That Build TrustContent Styles That Generate Leads and SalesLinkedIn Content Ratio FormulaGuest: Will McT
How to Adjust Your Content for LinkedIn's New Feed Algorithm
Do you know which signals LinkedIn's algorithm now uses to decide who actually sees your content? I interview AJ Wilcox to discover how LinkedIn's latest feed algorithm changes who sees your content.Aligning Your Content Strategy With the New LinkedIn Feed AlgorithmOptimizing LinkedIn Posts for the Engagement Signals That Now Drive ReachPreparing for LinkedIn's New Live Event Requirements
YouTube Shorts: Hooks and Curiosity Loops That Explode Your Views
Want more leads from YouTube Shorts? Wondering how to create YouTube Shorts that get more than a thousand views? I interview John Scott to discover techniques to produce YouTube Shorts that people will watch, rewatch, and share.What Marketers Need to Know About the Shorts FeedThe Audio-Visual-Text Hook FrameworkCuriosity LoopsObstacle + Solution StorytellingGuest: John Scott | Show Notes:
YouTube Tools That Scale Attention
Are you producing YouTube content but failing to gain traction? I interview Liron Segev to learn, which new YouTube tools and features can help you get more attention and build better relationships on YouTube.New Content Tools: Add Motion for YouTube Shorts, Re-Imagine, Add Object, and AI-Powered Effect MakerVoice Replies for CommentsYouTube’s Creator Partnerships Platform Powered by Gemi
The Science of Attention: Creating Short-Form Videos People Won't Skip
Wonder how others consistently engineer short-form videos that get watched, shared, and remembered? I interview Hilary Billings to learn how to leverage three psychological principles that make people stop scrolling to watch short-form videos.How to Apply the Science of Attention to Your Short-Form Video StrategyConnection: The Two-Fold FoundationReputation: The Authenticity FormulaEmotio
New Instagram Tools to Drive Traffic, Optimize Your Content, and Establish Branding
Looking for new ways to make Instagram work for your brand? I interview Chelsea Peitz to discover how to use caption links, profile grid customization, custom sticker tools, and major Edits app improvements for marketing.Instagram Post Caption LinksInstagram Profile Grid Customization and Editable ThumbnailsInstagram Sticker Tools For Custom BrandingInstagram Edits App Tool & Feature
Increasing Conversions: Quick Wins That Work in 2026
Are your conversion rates falling along with the size of your email list? I interview Jay Schwedelson to learn how to grow your database and drive more sales in 2026.Why Getting Conversions Is Harder Than Ever4 Ways to Grow Your Email DatabaseHow to Fix What's Broken on Your Landing PagesHow to Optimize Your Post-Conversion Thank You Page for Additional ConversionsHow to Use One-Click Act
Facebook's 2026 Rules for Reach & Relevance
Are you spending hours creating content on Facebook only to watch your reach plateau or shrink? Wondering whether the latest platform changes are going to reward your work or make the climb even steeper? To discover how Facebook is reshaping who gets seen in 2026, how a new viewer feedback system could influence which Reels get recommended, what the new creator affiliate program means for
Ads and AI: Leveraging AI Creative in 2026
Are your competitors producing more creative than you can match because they've figured out how to use AI to do it at scale? Are you still waiting weeks for a UGC creator to deliver one video, then repeating that cycle for every new ad variation you want to test? To discover why AI-generated ad creative is no longer optional, and learn how to use AI image tools to produce polished and nat
LinkedIn Is Rewriting the Rules of Visibility
Are you watching AI tools send leads to your competitors while your LinkedIn presence sits idle? Wondering whether the new LinkedIn ad features are worth your time? To discover how to position your LinkedIn content to get cited by AI tools like ChatGPT, which new LinkedIn ad features are worth testing, what LinkedIn's crackdown on automated comments means for your engagement strategy, and
Ad Creative Strategy: The Easy Way to Improve Facebook and Instagram ROAS
Are your Facebook and Instagram ads getting lost in the feed while your competitors keep stealing the clicks? Are you spending time and money tweaking campaign settings when your real problem might be on screen? To discover how to build a Facebook and Instagram ad creative strategy from the ground up—including how to identify the right messages to test, what kinds of creative formats actu
How to Use TikTok's Verified Business Account Features and Local Feed
Are you struggling to reach local customers on TikTok? Wondering whether switching to a business account will help? To discover how TikTok's new verified business account unlocks powerful features for marketers, how the platform's new Local Feed helps neighborhood businesses get discovered, and more, I interview Keenya KellyGuest: Keenya Kelly | Show Notes: socialmediaexaminer.com/710Revi
Improving Customer Experience: How to Increase Revenue and Profitability
Are you spending most of your marketing budget chasing new customers while the ones you have are leaving? Do you suspect that better customer retention could be your biggest revenue lever, but you're not sure where to start? To discover a proven three-part framework to keep customers coming back and turn them into your most effective marketing channel, I interview Shana Lynn Bresnahan.Gue
What Clickable Reels Links and Hashtag Limits Mean for Your 2026 Instagram Strategy
Are hashtags and reels part of your Instagram marketing? Wondering whether link overlays and early access content will actually help your content reach the right people or just add more work to your plate? To discover how to use five major Instagram updates to strengthen your content strategy, I interview Chelsea Peitz.Guest: Chelsea Peitz | Show Notes: socialmediaexaminer.com/708Review o
Will AI Take Your Marketing Job? Here's What Two AI Experts Are Seeing
Are you worried AI will replace you? Do you wonder which marketing skills will actually matter in an AI-powered future? To discover what skills are becoming more valuable now, tactical steps to stay competitive, warning signs you're falling behind, and what experts predict marketers will be talking about throughout 2026, I interview Chris Penn and Rachel Woods.Guests: Chris Penn & Rac
Are YouTube's Latest Tools Ready for Businesses
Are you wondering if AI video creation tools are worth the investment? Overwhelmed by YouTube's rapid rollout of new features? To discover what YouTube's latest AI tools can actually do for your business, which content formats have the biggest opportunity for organic reach, and how to use new targeting features without hurting your channel's performance., I interview Liron Segev.Guest: Li
Building Email Communities: How to Grow a Raving Audience
Are you struggling to maintain consistent engagement with your audience on social media? Frustrated by declining reach and algorithms that keep changing the rules? To discover how to build thriving communities through email sequences that create engagement social platforms can't deliver, I interview Paul Gowder.Guest: Paul Gowder | Show Notes: socialmediaexaminer.com/705Review our show on
What Facebook's New Link Rules Mean for Your 2026 Strategy
Are you frustrated that your Facebook posts with links barely get any reach? Wondering how Meta's latest changes will affect your ability to drive traffic to your website? To discover what Facebook's new link posting limits mean for your strategy, how Meta's $2 billion AI acquisition will impact your marketing, and why Meta just released professional audio editing tools, we interview Mari
How to Cultivate Content Creativity: A Framework for Marketers
Has your marketing become boring and repetitive? Does your team hold back on suggesting innovative ideas because they’re afraid of being shot down? To discover a framework for cultivating content creativity by separating your ideation process into two distinct phases: divergent and convergent thinking, I interview Melanie Deziel.Guest: Melanie Deziel | Show Notes: socialmediaexaminer.com/
Recommended or Rejected: Does AI Trust You
Are you worried your business will disappear online when AI search takes over? Wondering how to make sure AI tools recommend your company? To learn how to optimize your online presence for AI search engines and build trust signals that get your business recommended, I interview Marcus Sheridan.Guest: Marcus Sheridan | Show Notes: socialmediaexaminer.com/702Review our show on Apple Podcast
When Customers Create More Customers: Creating Superfans
Wondering how other companies get customers to actively promote their business? Want to explore a proven framework that turns one-time buyers into lifelong advocates? To learn how to create superfans using a proven five-step framework that transforms customer experience into customer loyalty and referrals, I interview Brittany Hodak.Guest: Brittany Hodak | Show Notes: socialmediaexaminer.
What's Working With Short-Form Video Right Now
Short-form video gets lots of views, but does it actually grow your business? Are you tired of producing vanilla content that fails to build a real community? To discover specific strategic tips from two seasoned experts to help you grow your audience and drive business results with short-form video on YouTube and Instagram, I interview Pat Flynn and Brock Johnson.Guests: Pat Flynn &
How to Position Yourself as a Video Influencer People Will Love
Do you feel like your marketing efforts are failing to authentically connect with your customers? Are you tired of handing your brand over to agencies that don't truly understand your voice or your business? To discover how to position yourself as a video influencer to grow your business and build genuine trust with your audience, I interview Roger Wakefield.Guest: Roger Wakefield | Show
The Death of Organic Reach: What Works Right Now
Has your organic reach dropped to historic lows recently? Are you looking for a way to regain visibility in an era dominated by AI algorithms? To discover how to navigate the shift to interest-based algorithms and build a resilient marketing strategy on Facebook, Instagram, and YouTube, I interview Sean Cannell and Mari Smith.Guests: Sean Cannell & Mari Smith | Show Notes: socialmedia
Facebook Ad Algorithm Changes for 2026: What Marketers Need to Know
Do you feel like your Facebook ads are suddenly wasting money, but you can’t pinpoint why? Are you looking for a way to adapt your strategy to Meta’s latest AI-driven algorithm changes without guessing what works? To discover how to navigate the new Andromeda algorithm and use a specific creative strategy to lower your costs, I interview Tara Zirker.Guest: Tara Zirker | Show Notes: social
What’s Working With Instagram Marketing Right Now
Are you struggling to get views on Instagram? Wondering what strategies actually work in 2025? To discover the latest Instagram trends and learn how to adapt your content strategy for maximum reach and engagement, I interview Michelle Gifford and Shannon McKinstrie.Guests: Michelle Gifford & Shannon McKinstrie| Show Notes: socialmediaexaminer.com/696Review our show on Apple Podcasts.S
Email Segmentation: Getting More Sales With Less Traffic
Want to stop sending generic emails that get ignored? Wondering how to make your email marketing more profitable with less effort? To discover how to use email segmentation to increase revenue by sending smaller, more targeted messages to the right people, I interview Chris Orzechowski.Guest: Chris Orzechowski | Show Notes: socialmediaexaminer.com/695Review our show on Apple Podcasts.See
How to Create Short-Form Video Content That Stops the Scroll
Are you struggling to cut through the noise on social media? Wondering how to make videos people will watch before they even think of scrolling? To discover how to create short-form video content that stops the scroll and builds genuine connections with your audience, I interview Eden Hazan.Guest: Eden Hazan | Show Notes: socialmediaexaminer.com/694Review our show on Apple Podcasts.See Pr
The Smartest Way to Grow on TikTok in 2025
Are you struggling to get views on TikTok? Wondering how to escape 200-view jail and start growing your audience? To discover how to understand and leverage the TikTok algorithm to create content that gets views, builds an audience, and drives business results, I interview Mike Yanda.Guest: Mike Yanda | Show Notes: socialmediaexaminer.com/693Review our show on Apple Podcasts.See Privacy P
Winning With Pinterest Ads: How to Increase Your B2C Sales
Want to tap into an overlooked advertising platform that delivers strong results? Wondering how to leverage Pinterest ads to reach new customers and scale your revenue? To discover how to create and optimize Pinterest ad campaigns that convert, I interview Karen Nelson.Guest: Karen Nelson | Show Notes: socialmediaexaminer.com/692Review our show on Apple Podcasts.See Privacy Policy at http
How to Establish Thought Leadership on YouTube
Are you putting in hours of work creating content, but your client list still depends almost entirely on word-of-mouth referrals? Do you wish you could leverage the power of long-form video to become the undisputed authority in your niche without the overwhelming pressure of going viral? To discover how to use the Four P's framework to turn your expertise into engaging YouTube content tha
Personal Branding for Marketers and Entrepreneurs
Are you wondering if building a personal brand is worth the effort? Curious about how to stand out in a crowded market while staying true to yourself? To discover a comprehensive framework for developing a compelling personal brand that opens doors and creates opportunities, I interview Goldie Chan.Guest: Goldie Chan | Show Notes: socialmediaexaminer.com/690Review our show on Apple Podcas
Applying Behavioral Science for Improved Conversions
Struggling to convert interested prospects into paying customers? Wondering why your perfectly logical marketing messages aren't driving the results you expect? To discover how to apply behavioral science principles to improve your pricing strategy, enhance quality perception, and increase conversions, I interview Richard Shotton.Guest: Richard Shotton | Show Notes: socialmediaexaminer.co
Email Marketing Automation That Moves People to Action
Are you struggling to move beyond basic email broadcasts? Wondering how to turn your email marketing into a revenue-generating machine that works around the clock? To discover how to leverage three levels of email automation to deliver the right message at the exact right moment for each recipient, creating a system that saves you time and drives consistent action from your audience, I in
New AI Marketing Study: 60% Do This Daily...
A groundbreaking new study just revealed that 60% of marketers are now using AI every single day. But here's what's really interesting—the insights aren’t just about the tools we’re using, they’re about what we’re using them for. What you'll discover in this special episode:The surprising truth about AI and job displacement (it's not what the headlines are telling you)Why daily AI use jum
Driving Predictable Recurring Revenue With Customer-Led Growth
Are you struggling with scattershot marketing strategies? Wondering how to build sustainable growth that doesn't rely on constant guessing and experimentation? To discover how to implement customer-led growth to drive predictable recurring revenue and eliminate strategic confusion, I interview Georgiana Laudi.Guest: Georgiana Laudi | Show Notes: socialmediaexaminer.com/687Review our show
Driving Qualified Leads With LinkedIn Content: A Proven Formula
Are you struggling to generate qualified leads from your LinkedIn content? Wondering how to transform your social media presence into a revenue-driving machine? To learn how to create strategic LinkedIn content that converts prospects into qualified leads using a proven formula that generated $10K in pipeline in just eight days, I interview Mandy McEwen.Guest: Mandy McEwen | Show Notes: s
Zero-Click Challenge: Why Marketers Must Go Back to Fundamentals
Are you struggling to drive traffic from social media to your website? Wondering why your carefully crafted content isn't generating the clicks it once did? To learn zero-click marketing strategies to build influence and reach your audience when traditional click-based tactics are becoming increasingly ineffective, I interview Rand Fishkin.Guest: Rand Fishkin | Show Notes: socialmediaexam
Productizing Your Services for Highly Profitable Leads and Sales
Are you struggling to scale your business beyond random acts of marketing? Wondering how to create a more systematic approach that drives consistent, profitable results? To learn how to productize your services to generate more profitable leads and sales while building a sustainable revenue engine, I interview Michael Buzinski.Guest: Michael Buzinski | Show Notes: socialmediaexaminer.com/
LinkedIn Content Strategy: Achieving Sustainable Growth
Are you posting on LinkedIn but struggling to see meaningful engagement or growth? Do you feel like your content gets lost in the feed, even though you know your audience is there? To learn a structured yet creative approach to LinkedIn content strategy that makes growth more sustainable., I interview Gus Bhandal.Guest: Gus Bhandal | Show Notes: socialmediaexaminer.com/683Review our show
Shareable Short-Form Video Content: Get More Views and Engagement
Are you pouring time into short-form videos that don’t get picked up by the algorithm? Wondering why some creators rack up shares and engagement while your content barely moves beyond your own followers? Videos people can’t resist sending to their friends, colleagues, and communities multiply your reach. To learn the elements that make short-form content shareable, I interview Britney Cro
Positioning Strategy: How to Ensure Your Message Connects
Have you ever launched a marketing campaign only to hear crickets? Or struggled to explain what makes your company different—despite having a great product or service? A well-researched positioning strategy aligns your messaging with what your audience actually cares about, while carving out a clear space in their minds that sets you apart from the competition. To learn a five-part
Educational Video Ads: The Secret to More Leads and Sales
Have your organic videos hit a ceiling—great views, but disappointing conversions? Wondering why your competitors are turning video content into a lead-generation machine while your results stay flat? Educational video ads offer a performance-driven approach that combines storytelling, targeting, and conversion psychology in one powerful format. To learn a proven three-part video ad frame
Emotional Targeting: A Proven Path to More Leads and Sales
Ever feel like you’re spinning your wheels with conversion optimization—testing headlines, buttons, and pop-ups but still seeing underwhelming results? Do you know something’s not working on your site, but have no clear direction on what to fix or why? Enter emotional targeting is a science-backed approach that transforms your marketing by tapping into how real people make decisions. To l
5 Reasons Your Content Is Failing and How to Fix It
Have you ever published content that felt well-written, strategic—even inspired—only to watch it disappear into the void without traction? Or wondered why your competitors’ content sparks conversation and loyalty while yours struggles to connect? The solution isn’t just better headlines or trendier formats—it’s humanization. To discover five critical reasons marketing content fails today,
Building Trust in a Changing World: How to Make a Lasting Impact
Are you finding it harder to earn your audience’s trust in a world where skepticism runs high? Do your marketing efforts feel less effective as buyers take longer to make decisions and seem more resistant to traditional tactics? To learn three core principles for building trust that lasts: focusing on context over content, using conversations instead of full automation, and prioritizing t
The Power of Identify: Building Lifelong Customers
Ever feel like your brand’s messaging isn’t quite landing, despite detailed personas and sharp creative? Or wonder why some customers churn while others become lifelong evangelists, even sporting your logo proudly? Identity marketing flips the traditional approach by focusing not on how your brand looks to others, but on how customers see themselves. To learn the four key stages of identi
YouTube Scripting Strategies That Sell: A Proven Model for Success
Have you ever poured hours into a YouTube video that racked up views but barely moved the needle on sales? Or maybe you’ve wondered why some marketers keep generating leads and revenue from videos they made years ago, while yours fade into the digital void? The difference isn’t luck or timing—it’s structure. Strategic scripting, built on psychological triggers, transforms YouTube videos f
Making Customer Stories Profitable: A Proven Framework
Are you struggling to create marketing content that not only resonates but drives real business results? Wondering how to transform customer wins into compelling proof that influences buyers at every stage of their journey? Customer stories are one of the most versatile and high-impact marketing assets available to marketers. To discover a proven framework for turning a single customer in
How to Use a Personal Brand for Exposure, Leads, and Sales
Are you struggling to stand out in an increasingly crowded marketplace? Wondering how to leverage your expertise to generate more leads and sales for your business? To discover how to build and monetize a personal brand that creates exposure, generates qualified leads, and drives sales through authentic relationship building, I interview Rory Vaden.Guest: Rory Vaden | Show Notes: socialme
Advanced Messaging Strategy: Making Your Product a Must Have
Are you struggling to position your product as essential rather than optional? Wondering why your marketing tactics aren’t converting like they used to? Messaging strategy—not marketing tricks—is what separates forgettable products from must-haves. To learn how to craft a sustainable messaging strategy that makes your product irresistible by addressing real customer needs, I interview Kat
LinkedIn Video Strategy: Becoming a Respected Industry Leader
Struggling to get noticed on LinkedIn despite sharing valuable content? Wondering how to use video to establish authority and become the go-to expert in your field? To discover how to craft a powerful LinkedIn video strategy that builds credibility, fosters genuine connections, and positions you as a respected leader in your industry without feeling salesy or forced, I interview Louise Br
Instagram Content Strategy: Attracting Quality Leads and Sales
Posting consistently but not seeing business results on Instagram? Wondering how to move beyond likes to generate quality leads and sales? To discover a proven Instagram content strategy designed to attract the right audience, boost engagement, and convert followers into paying customers, I interview Elizabeth Marberry.Guest: Elizabeth Marberry | Show Notes: socialmediaexaminer.com/670Rev
Maximize Your Instagram Growth: Getting More of The Right Followers
Struggling to grow your Instagram following with people who actually care about your content? Wondering how to attract the right audience—without wasting time chasing trends that don’t convert? To discover proven strategies to attract highly engaged, aligned followers on Instagram—so you can build a loyal community that supports your goals and fuels real growth, I interview Lucas O'Keefe.
Mastering Anything: A New Way to Faster and Better Results
Are you struggling to keep up with the rapid pace of innovation in marketing? Wondering how to absorb just enough to make meaningful progress without burning out? To discover a framework for mastering new tools, technologies, and platforms for your marketing or business workflows without getting overwhelmed, I interview Pat Flynn.Guest: Pat Flynn | Show Notes: socialmediaexaminer.com/668R
Creating Share-Worthy Instagram Content That Outperforms
Struggling to get your Instagram posts noticed, let alone shared? Wondering how top creators and brands consistently craft content that drives engagement and reach? To discover proven strategies for creating high-performing Instagram content that grabs attention, encourages shares, and delivers real results so you can grow faster without chasing off-brand trends, I interview Brock Johnson
Employee-Generated Content: Creating a Video First Strategy
Struggling to build trust and engagement with polished brand content alone? Wondering how to empower your employees to create authentic videos for your business? To discover how to implement a video-first employee-generated content (EGC) strategy to amplify reach, boost credibility, and connect with your audience in a more human and relatable way, I interview Melissa Laurie.Guest: Meliss
Instagram Threads for Marketers: Tips for Success
Not sure how to leverage Instagram Threads to grow your brand? Wondering how marketers are using Threads to spark conversations, build community, and stay ahead of competitors? To discover actionable tips for using Instagram Threads strategically—so you can increase visibility, engage authentically, and turn followers into fans, I interview Nicky Saunders.Guest: Nicky Saunders | Show Not
Advanced LinkedIn Networking: How to Connect and Convert
Struggling to turn LinkedIn connections into real opportunities? Wondering how to go beyond surface-level networking and actually convert conversations into business results? To discover advanced LinkedIn networking strategies to help you build authentic relationships, boost engagement, and turn your professional presence into consistent growth for your brand or business, I interview Mich
Video Experiences That Create Loyalty, Engagement, and Conversions
Struggling to turn viewers into loyal fans or paying customers? Wondering what type of video content actually builds trust and drives conversions in 2025? To discover how to craft intentional, connection-driven video experiences that go beyond views to earn you lasting engagement, brand loyalty, and measurable business results, I interview Luria Petrucci.Guest: Luria Petrucci | Show Notes
Instagram Stories Strategy for 2025
Struggling to get consistent engagement from your Instagram Stories? Unsure how Stories fit into your broader content strategy as we head into 2025? To discover how to plan and execute an Instagram Stories strategy designed to grow your audience, deepen connections, and drive meaningful business results throughout the year, I interview Michelle Gifford.Guest: Michelle Gifford | Show Notes
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