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Social Media Marketing Podcast

Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner 742 Episodes Aug 20, 2026

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner and co-host Jerry Potter as they interview experts to help you discover new strategies and actionable tips that will improve your marketing.

Episodes

New Ways to Expand Reach and Engagement on Instagram
New Ways to Expand Reach and Engagement on Instagram Aug 20, 2026 00:44:25 Curious which of Instagram's latest features can help small businesses reach new audiences? I interview Elizabeth Marberry to learn how to use Instagram's caption, music, and audio updates to expand your reach and engagement.Instagram's TV App Expansion and What It Means for MarketersUsing AI-Powered Stories Effects and Keeping Stories AuthenticSwapping Audio on Published Posts and Carous
A Proven Instagram Strategy for Business Growth
A Proven Instagram Strategy for Business Growth Aug 13, 2026 00:51:59 Wondering why your Instagram content isn't converting the way it used to? I interview Ellen Mackenzie to discover a three-part Instagram marketing strategy for 2026.Why Instagram Feels Different in 2026How to Create Natural-Feeling Instagram Reels for MarketingHow to Create Natural-Feeling Instagram Carousels for MarketingHow to Find Your Format Mix and Posting Cadence With Instagram Metr
The New LinkedIn Content Playbook: AI, Collaboration, Creator Marketplace, and Out-of-Network Reach
The New LinkedIn Content Playbook: AI, Collaboration, Creator Marketplace, and Out-of-Network Reach Aug 6, 2026 00:41:22 Curious which new LinkedIn features can help your brand reach entirely new audiences? I interview AJ Wilcox to learn how collaborative posts and the creator marketplace work, how a new analytics metric reveals whether your content is breaking beyond your existing network, and how to use AI on LinkedIn without getting flagged.Using LinkedIn Collaborative Posts & Creator MarketingUsing
How to Grow on Instagram Without Reels
How to Grow on Instagram Without Reels Jul 30, 2026 00:47:15 Wondering how to turn casual Instagram photo slides into a consistent lead generation system? I interview Katelyn Rhoades to learn how to use Instagram carousels to build a loyal following, generate leads, and drive sales without ever hitting record on a Reel.Why Instagram Carousels Outperform Reels for Many CreatorsChoosing the Right Visual Style for Instagram CarouselsWriting Instagram
YouTube on TV: What Marketers Need to Know
YouTube on TV: What Marketers Need to Know Jul 23, 2026 00:43:16 Wondering what YouTube's aggressive push into living rooms means for your marketing channel strategy? I interview Liron Segev to learn how to optimize your YouTube channel and content for TV viewersWhy YouTube on TV Changes MarketingOptimize Your Channel Banner and Thumbnails for TVCreate Longer, Episodic Content for the Couch AudienceUnderstand YouTube's New Unique Reach MetricPrepare fo
Writing Winning LinkedIn Content, Without AI
Writing Winning LinkedIn Content, Without AI Jul 16, 2026 00:46:33 Struggling to get traction on LinkedIn despite posting consistently? I interview Kasey Brown to discover a three-part framework for writing LinkedIn posts that capture attention, hold readers through to the end, and drive meaningful shares.Making the LinkedIn Content Gap Work for YouThe Triple S Framework for LinkedIn Content: StopThe Triple S Framework for LinkedIn Content: StayThe Tripl
Instagram Plus Stories Features, User-Controlled Algorithms, and Episodic Reels: What Marketers Need to Know
Instagram Plus Stories Features, User-Controlled Algorithms, and Episodic Reels: What Marketers Need to Know Jul 9, 2026 00:42:49 Wonder how Instagram’s newest features could shift where your content gets discovered and who it reaches? I interview Chelsea Peitz to discover how four new Instagram updates should shape your marketing approach.Instagram+ Stories FeaturesInstagram’s User-Controlled Algorithm and ReachInstagram Instants Disappearing PhotosInstagram Reels Series and Your MarketingGuest: Chelsea Peitz | Sho
How to Grow and Monetize a YouTube Channel (Even If You're Starting Late)
How to Grow and Monetize a YouTube Channel (Even If You're Starting Late) Jul 2, 2026 00:44:45 Are you convinced it's too late to build a YouTube presence that actually moves the needle for your business? I interview Ty Myers to discover how to launch and grow a YouTube channel from scratch—including the production steps that build audience trust and the strategies that turn viewers into paying clients.Four Steps to Get Started on YouTubeIdentifying Topics That Will PerformDevelopi
Facebook Ads: New Tools for Better Tracking, More Creative, and Faster Sales
Facebook Ads: New Tools for Better Tracking, More Creative, and Faster Sales Jun 25, 2026 00:43:59 Wondering which of Met’as new AI ads tools you can actually trust, and which ones still need a human in the loop? I interview Nick Theriot to learn how to use Facebook's new AI-powered tools to change the way you track, build, and manage your ads, and where you should still maintain human control.Let AI Handle Your Facebook Pixel SetupConnect AI Agents to Your Ad Account, CarefullyUse Met
How to Blow Up an eCommerce Business With Facebook Ads
How to Blow Up an eCommerce Business With Facebook Ads Jun 18, 2026 00:43:26 Want to stop wasting budget on the wrong audiences at the wrong times? I interview Sam Piliero to discover a four-stage system for building Facebook ad accounts that generate consistent profit and scale predictably.Two Things That Hold Back Your Facebook AdsThe M4 Method for Facebook Ads: Account StructureThe M4 Method for Facebook Ads: CreativeThe M4 Method for Facebook Ads: Deep Dive An
Applying AI to Marketing and Business: Lessons From the Trenches
Applying AI to Marketing and Business: Lessons From the Trenches Jun 12, 2026 00:42:29 What happens when a media company goes all-in on AI for 2.5 years? In this special episode, Michael Stelzner and Ali Kelly, Director of Memberships at Social Media Examiner, pull back the curtain on how their team actually uses AI every day — the wins, the mistakes, and the lessons they've learned along the way. You'll discover how they use AI to curate daily news for marketers, how AI he
From Content to Conversion: TikTok's New All-in-One Funnel Tools
From Content to Conversion: TikTok's New All-in-One Funnel Tools Jun 11, 2026 00:41:07 Wondering how to capture more traffic and direct sales from TikTok search? I interview Keenya Kelly to learn how to use TikTok’s latest features to improve content creation, search strategy, and customer purchases.Using TikTok Symphony to Create Content From Text, Voice, or a Single ImageUsing TikTok Search Hub to Claim Branded Positioning in TikTok SearchUsing TikTok Go to Turn Initial D

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