The Ecommerce Alley Podcast: Meta Ads, AI Frameworks, and Business Strategy
The Ecommerce Alley Podcast, hosted by Josh Coffy, offers strategic insights for scaling ecommerce businesses while maintaining profitability. Each episode covers topics like Meta ads, AI frameworks, marketing, leadership, and operations. The podcast aims to provide actionable advice for growing people, profits, and impact.
Episodes
TEA 258: The 4 Constraint Areas Every Ecommerce Brand Gets Stuck In (+5 Steps To Fix Them)
The Theory of Constraints is the framework Josh uses to answer the question every ecommerce founder asks, which is what do I actually work on next.In this episode, Josh and Dylan walk through Josh's five-step version of the framework built specifically for ecommerce, including the four constraint areas he uses on coaching calls to find the real bottleneck instead of the obvious one.Inside thi
TEA 257: Best Meta Ads Campaign Structure For Ecommerce Brands In 2026
We coach over 200 ecommerce brands on Meta ads and watch more than $5 million a month in ad spend run through Breezeway, and the campaign structure behind almost all of it is simple enough to draw on one page. Most people are failing at Meta because they built something far more complicated than it needed to be.🚀 Sick of fighting Meta Ads Manager every time you launch? Try Breezeway free for 10 da
TEA 256: 5 Meta Ad Creative Styles Working In 2026
One of these Meta ad styles is ranked number 8 out of 5,700 active ads for a single brand. Another one hit number 2 out of 200 for a cleaning company. Same small handful of formats, completely unrelated niches, all pulling the top 1% of impressions.In this episode, Josh and Dylan pull up live ad accounts inside Atria and walk through the Meta ad creative styles working right now across protein, mu
TEA 255: This Product Launch Strategy Cleared $100k+ in 60 Days
Johnny Cox launched a brand new ecommerce brand and hit $70,000 in its first full month on Meta ads, and he validated the whole idea with a $2,000 test before the product physically existed. On top of that, his first brand, Gold Spartan, climbed from $840,000 to $2.3 million in a single year, with $3–4 million on track for this one.In this episode, Josh sits down with MPM client Johnny Cox, founde
TEA 254: The 3-Step Decision Framework for When Life Hits the Fan
One of our ecommerce clients climbed from $60k a month to over $300,000 a month in about a year and a half. Then the last three months turned into a slide, with revenue dropping while everything in her personal life hit at the same time. So what do you actually do when it feels like your business is crashing and burning?In this episode, Josh sits down with Robert Reyes, TEA's director of coac
TEA 253: We Analyzed 70,000 Meta Ads and Found the Perfect Launch Volume (W/ Cliff Brown @ Breezeway)
🚀 Try Breezeway free and see these benchmarks for yourself: https://breezeway.co The average Meta ad gets just 8 days of spend before it dies, and only 5% of your ads will ever carry 80 to 85% of your total budget. Those numbers come from an analysis of nearly 70,000 ads inside Breezeway, and they change the way most ecommerce brands should think about ad volume.In this episode, Josh sits down wit
TEA 252: The 4-Level Meta Ad Testing Ladder (Know What To Build Next)
The number one question we get from ecommerce founders running Meta ads is the same every single day: what do I test next? After 15 to 20 hours of think time, thousands of optimization sessions, and hundreds of ad accounts, Josh built one framework that answers it for good. It's called the Ad Testing Ladder.In this audio-exclusive episode, Josh walks through the exact four-level system he use
TEA 251: ChatGPT vs Claude vs Gemini (Which AI Is Best For Business?)
ChatGPT, Claude, and Gemini all cost about $20 a month, but they are not built for the same jobs, and being loyal to just one of them is quietly costing you money. We pay for all three, and each one has a completely different role inside our business.In this episode, Josh and Dylan break down exactly what each AI model is actually best at, how they use all three together every day, and which one d
TEA 250: We Stopped All Work Every Friday To Learn AI (Was It Worth It?)
We went all-in on AI as a company, pulling our entire team off work every single Friday for six weeks, and it cost us thousands of dollars and a completely flat revenue month to pull off. That same experiment is now saving us well over six figures a year in automations alone.In this episode, Josh and Dylan break down exactly what happened during "AI Fridays," what blew their own minds, w
TEA 249: How To 10X Your Ecommerce Brand (Logical Vs Exponential Scale)
There are two ways to scale an ecommerce business: logical and exponential. One client went from $4,000 a month to over $100,000 a month in under a year, and he got there by subtracting, not adding. Most founders are doing the opposite and wondering why they feel stuck.In this audio-exclusive episode, Josh breaks down logical versus exponential scale and the simple equation that forces real growth
TEA 248: The Leadership Skill Nobody Teaches (ft. Dr. Mark Matthews)
Most leaders are trained to perform, strategize, and execute, but there's one skill almost nobody teaches, and it's the difference between leaders who get compliance and leaders who earn devotion. It's called presence, and it has surprisingly little to do with focus.In this episode, Josh sits down with high performance coach Dr. Mark Matthews to break down the Present Protocol, a fr
TEA 247: This Client Lost $72,000 Because of AI
A Max Profits Mentorship client followed AI's recommendations on their Meta ads campaign and watched their revenue drop from $268K to $196K in a single month. Ad spend % climbed from 30% to 40%. $72,000 gone.In this audio-exclusive episode, Dylan breaks down exactly what went wrong and the one rule that would've saved this client $72K in revenue. Here's what he covers:The AI-generat
TEA 246: The 3 Systems to $100K Months In Ecommerce (Only Using Meta Ads & Email)
Last year, we partnered with three ecommerce brands and helped them grow from $116K/month collectively to over $680K in a single month. And we did it by focusing on only three things.In this episode, Josh and Dylan break down the exact three systems we run with our clients which are the same ones we used in the trenches to drive that growth.Here's what they discuss:The Weekly Ad System - why
TEA 245: Meta Is Still Having Bad Days (How To Optimize Campaigns When It’s Not Your Fault)
► RSVP For State Of Meta Ads Q2► Listen To Episode 240: What To Do When Your Business Is In A Slow SeasonMeta has bad days. And most business owners react to those bad days by killing campaigns that were actually winning... turning a temporary dip into a permanent loss.In this episode, Dylan breaks down exactly how we optimize campaigns when Meta has a bad day, using a tool the Breezeway team buil
TEA 244: How We Automated 40 Hours/Week With Claude AI (Without Hiring Anyone)
In the last month, we automated 40 hours of work per week using AI — without hiring a single new employee. That's an entire salary we don't have to pay.In this episode, Josh and Dylan walk through the exact step-by-step process they used to integrate AI into a small team and offload hundreds of hours of monotonous work so the team can live in their "green zone" and focus on the
TEA 243: Why Working Harder Is Killing Your Business (The Red Light, Green Light Framework)
Feeling plateaued, bored, or burned out in your business? You're not lazy, you're just spending your time on the wrong tasks.In this solo episode, Josh breaks down the exact framework he's used over 13 years as an entrepreneur to escape the burnout loop and multiply his outputs without multiplying his hours. You'll learn the difference between maintenance tasks (the stuff quiet
TEA 242: A Simple AI Meta Ad Creative Strategy (If You’re Stuck On What To Build Next)
In this episode, Josh shows Dylan how he's been using AI to iterate on Meta ad creatives using Claude, ChatGPT, and Gemini. If you're running Meta ads and you're stuck on what to launch next to improve your ad performance - this podcast will show you how to take your existing winning ad creatives and come up with new, diverse creative angles to hit new audiences. This is something n
TEA 241: AI Can Now Run Your Meta Ads For You (Should You Let It?)
What if you could just talk to Meta Ads Manager and have AI do the work for you? That future just got a lot closer. In this episode, we break down the new Meta update that connects AI directly to your ad account — what it can actually do, what it means for the future of media buying, and the one thing every brand needs to start doing right now to be ready for it.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
TEA 240: 3 Things to Do When Your Business Hits a Slow Season
One of our clients came into coaching last week - up over 600% year over year. Revenue through the roof. Bigger warehouse, bigger team, more SKUs than they've ever had. And the first thing out of their mouth was, "I'm freaking out." Because the slow season just started. And that's the thing nobody warns you about - the panic doesn't go away just because the numbers go
TEA 239: How the Top Ecom Brands Are Using AI (Inside Smart Marketer's Private Event)
We just got back from Smart Marketer's private mentorship event — last year when we went to Smart Marketer Live the conversation was all around acquisition…. with only 1 session being about AI. But this time it was very different. A majority of the sessions were about AI. And in this episode we are going to talk through the 3 major AI lessons that were talked about and how some of the largest
TEA 238: Meta AI Shopping Mode Is Here... Should You Be Excited or Scared?
Meta just dropped something big and if you're running ads or selling products on their platforms, you need to understand what's coming.On April 8th, Meta launched Muse Spark, a brand new AI model built from the ground up by their internal Superintelligence Labs team. But the part that should have every ecom brand owner paying attention? Shopping Mode: a new feature inside Meta AI that le
TEA 237: We Abandoned ChatGPT for Claude & Here’s What Happened
We ditched ChatGPT and moved our entire team to Claude and it changed the way we write, plan, and automate almost everything.In this episode, we break down:The real reason we switched (it wasn’t just “better output”)The Claude features that made it a no-brainer (Projects + workflows)What actually changed inside the business after the moveA few real examples of where the time savings came fromIf yo
TEA 236: Is Meta Having a Bad Day? (We Built a Tool to Find Out)
► Access The Bad Day DetectorEvery Meta advertiser has had that moment — performance tanks, they panic, they go to Reddit, they blame Meta. But nobody actually KNOWS if it was just them or if it was the whole platform. Until now. We built a tool that aggregates 50 businesses spending $500+/day to answer one question: "Was Meta having a bad day?" The data tells a fascinating story — and a
TEA 235 State Of Meta Ads 2026 (+5 Strategic Shifts To Make)
We analyzed over two million dollars of client ad spend across nine major ecom industries — and what we found was honestly a little uncomfortable. The brands spending the most, and profiting the most, are doing almost the exact opposite of what most people in the $100-to-$500-a-day range are doing. And it's not about budgets. It's about a shift in what Meta's algorithm actually rewa
TEA 234: Meta Just Killed Your Credit Card Points
We found out last week that Meta is about to take away my credit card points. Our first reaction was: between the brands we manage and my own ad spend, we put a LOT of money through Meta every single month. And all those credit card points? They add up to real cash back. What we found is honestly bigger than credit card points. Rumor has it, Meta is changing the entire way they bill advertisers —
TEA 233: Why Does Meta Not Spend On Your Newly Launched Ads? (+ 4 More Meta Ads Questions Answered)
Ever launch a brand new ad on Meta and wonder why it's barely spending? You're not alone - it's one of the most common questions we get from our coaching clients. In this episode, Dylan asks Josh 5 of the biggest Meta ads questions he hears every single week.Questions covered:1. Why does Meta not spend on newly launched ads?2. Why does your ROAS spike every time you run a promotion?
TEA 232: Stop Solving The Wrong Problems
If you’ve been saying “I need better ads” or “I need my ROAS higher,” this episode might sting a little.Because most ecommerce brands aren’t stuck from lack of effort - they’re stuck because they’re attacking the wrong constraint.We break down the four levers of business growth (Acquisition, Fulfillment, Product Dev, Ops) and explain how to stop bucket-thinking your problems. Ads aren’t one thing.
TEA 231: Are You Addicted to Achievement? The Hidden Cost of High Performance (W/ Dr. Mark Matthews)
In this episode, Josh sits down with Dr. Mark Matthews - PhD in psychology and high-performance coach - to unpack something most founders never stop to examine:The difference between achievement and fulfillment.You’ll hear:- The ACTUAL definition of addiction- How high performers unknowingly train their nervous system for constant stimulation- The hidden cost of being achievement-obsessed- Why ref
TEA 230: How Nicole Scaled Her Subscription Box To Over 3,200 Subscribers
► State Of Meta Ads WorkshopIn this episode, Josh sits down with Nicole, co-founder of Bunnie Box and GPig Box - hyper-niche subscription brands that started as a simple idea… with a guinea pig sitting on her desk.In month one?She pre-sold the idea and hit 380 subscribers at under $10 CPA.Growth became harder in a post-iOS 14 world where Meta changes constantly. Which is what caused Nicole to beg
TEA 229: Meta is changing… again! (2026 Algorithm Update)
► State Of Meta Ads WorkshopIn this episode, Josh and Dylan break down GEM (Generative Ads Model)—Meta’s new advertising “brain” - and why it’s not a small update… it’s a complete shift in how your ads get rewarded or even worse - punished. Meta used to optimize for clicks, watch time, and engagement. Now it’s optimizing for true interest alignment. If your ads get engagement but won’t scale…If y
TEA 228: The 3 Dials That Control Your Ad Performance - A Poolside Breakdown
If you feel like you’ve tested everything and your ads still won’t break past breakeven, this episode is for you. Josh and Dylan introduce the Three Dials framework, a clear system for identifying whether your real problem is the product, the message, or the ad itself, and how to fix them in the right order.We're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.G
TEA 227: 5 Meta Ad Creative Mistakes Costing You Money
► Work With The Ecommerce Alley TeamIn this episode, Josh and Dylan break down the 5 most common ad creative mistakes that quietly kill performance - even when CPCs look great and engagement is high.You’ll learn why “interesting” ads often don’t convert, how Meta actually decides what to spend on, and the simple frameworks we use to turn spend into sales - not just clicks.If you’re running Meta ad
TEA 226: What We Learned Building and Stepping Away From Partner Brands
Last year, we partnered with 3 ecommerce brands in the pet, apparel and men’s hygiene space and grew them to nearly $2.4M from $1.4M. In this episode, Josh and Robert walk through the experience we had with all 3, what we learned, and what we are doing moving forward. We're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.Grab a ticket and get access to our "
TEA 225: We Built the Ads Manager Meta Should Have Made
► Click here to try Breezeway (Only 25 Seats Available)After two years of building and testing with real ecommerce brands, we're finally pulling back the curtain on Breezeway—the tool that's changing how DTC brands run Meta ads.In this episode, Josh and Dylan walk through why we built it, the pain points it solves, and give you a live screen-share tour of features like BreezeScore, Breez
TEA 224: The 2 Profit Leaks Quietly Killing Your Business
► Join The CFO WorkshopMost businesses don’t have a revenue problem. They have a profit problem.In this episode, Josh and Dylan break down the two most common leaks silently destroying otherwise “healthy” ecommerce businesses—even the ones doing solid top-line revenue.We’re talking about the mistakes that don’t show up in your bank balance, but do show up when you can’t hire, can’t scale ads confi
TEA 223: This 3-Day Retreat Is a Secret Weapon Behind Our Company Culture
For over 10 years we've been running team retreats. All of the leaders in the company get together and brainstorm what makes a "perfect company" and plan for the upcoming year.In this episode, Josh, Dylan, and Rob talk about this year's team retreat and how we structure it. This is a valuable piece of our company culture that has built The Ecommerce Alley to what it is today. W
TEA 222: From $50K To $1M: How The Quirky Mouse Scaled With Meta & Email (With Kylie Bodiya)
What does it actually take to go from barely getting sales to running a near 7-figure ecommerce brand?In this episode, Josh sits down with Kylie Bodiya, founder of The Quirky Mouse, to break down the real systems behind her growth. Not theory. Not hype. The actual decisions, pivots, and frameworks that moved the needle.You’ll hear how Kylie:Went from under $50K/year to nearly $1M by focusing on pr
TEA 221: One Annual Ritual That Changed My Business (And Life)
Leave a podcast rating, then email a screenshot to team@ecommercealley.com and we'll send you a $10 Amazon gift card OR a $100M Money Models book as our thank you!Every year between Christmas and New Year’s, I take one uninterrupted day that completely resets my direction, priorities, and momentum—I call it a Clarity Day.In this episode, I break down exactly how I run my Clarity Days, why mos
TEA 220: You Need These Meta Audience Segments Setup
Josh and Dylan discuss the importance of setting up Audience Segments in your Meta Business Advertising Settings. They also discuss how they use audience segments to make decisions in the ad account and make more informed advertising decisions. We're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.Grab a ticket and get access to our "1-Hour Cash Campaign&qu
TEA 219: How Much Is Enough? 3 Tips For Wealth, Stewardship, and Building With Purpose (Special Episode w/ Daniel Miller)
Josh brings in his long-time friend & financial advisor, Daniel Miller, to discuss money, financial mistakes entrepreneurs make, reverse-budgeting, generosity, and faith-led wealth building.If you're interested in Daniel's financial strategy/services, click here to learn more. (Let him know you listened to this podcast!)DISCLAIMER:Daniel is an Investment Advisor Representative with L
TEA 218: Road to $1M/Mo (November Recap)
In this episode, Robert and Josh provide a full account of November for our partner brands. We will break down what worked, what went wrong, and our progress on pursuing a collective million-dollar month.We're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.Grab a ticket and get access to our "1-Hour Cash Campaign" training and our AI Ad Engine System
TEA 217: Our TOP-Performing Ad Creatives (w/ Ben From Smart Marketer)
In this episode, we're bringing on Ben Bennett from Smart Marketer to talk about ad creative. Ben leads the creative team at Smart Marketer Agency, where they do done-for-you creative work. We’ll discuss the types of creatives that they’re seeing absolutely crushing it right now.We're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.Grab a ticket and get acc
TEA 216: 12 Things You MUST Check Before Black Friday Hits
► Get 50% Off Onboarding And A Gift of $500 Value By Joining The Max Prohits Mentorship This WeekJosh and Dylan give a 12 step checklist every ecommerce business should complete before BFCM hits. Some are small, and some are big but all of them will make a huge difference for your BFCM sale. BFCM Checklist: Reset Your Ads Manager Before Scheduling BFCM AdsAdd A Backup Payment Method For MetaRemove
TEA 215: How Aggressively Can You Scale Meta Ads?
In this episode, Josh and Dylan discuss the importance of risk tolerance and confidence when deciding to scale aggressively, especially during high-stakes periods like Black Friday and Cyber Monday. With real-life examples and insightful frameworks, they guide listeners through strategies to maximize ad performance and profitability. Whether you're a seasoned marketer or just starting out, th
TEA 214: Our 2025 BFCM Meta Ads Playbook
In this episode, Josh breaks down our exact Meta Ad campaign structures, what to expect, how to budget, and how to create the right ads–as well as some additional considerations. If you'd like to get access to our BFCM Meta Ads Kit, click here. (Ad setting cheat sheets, when to scale/kill things, our brand's BFCM ad/email examples, and our BFCM Live Tracker.)We're hosting a live, in
TEA 213: This Product Launch Strategy Made $50k in 4 days
Three years ago, Allyson Kuhns was generating just over $3,000 per MONTH in sales. Now, she earns nearly $50,000 in four days during product launches. In this episode, we break down everything she did leading up to and through the promotion of a new product launch for her dog scarves!We're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.Grab a ticket and get acc
TEA 212: Road To $1M/Mo (~$350k October Recap)
In this episode, Robert and Josh provide a full account of October for all three brands. We will break down what worked, what went wrong, and what we are doing to pursue our first million-dollar month in November.We're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.Grab a ticket and get access to our "1-Hour Cash Campaign" training and our AI Ad Engin
TEA 211: We Added 5k+ Subscribers in 7 Days Using This Lead Gen Playbook (w/ Real Numbers)
Giveaways are an incredibly easy way to grow your email list, expand your audiences, and drive sales. In this episode, we break down our giveaway lead-gen strategy and the results of a recent campaign we ran over the span of a week to add over 5,000 email subscribers for The Quirky Mouse. We're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.Grab a ticket and ge
TEA 210: Contextual Scaling (Infinite Bucket System: Live From MPM Experience)
Welcome to the scaling strategy that’s part Meta mastery, part holy water, and part “I’ve lost my mind trying to scale these dang ads.”This podcast is the audio from our recent in-person event, where Josh unpacks how Meta’s algorithm has evolved from “just target women who like dogs and wine” to a full-blown AI brain that demands context, not just good vibes.We're hosting a live, in‑person ev
TEA 209: 11 Smart Marketer Live Takeaways (We Talked To Someone From Meta!)
It's good to get in the room with other people doing what you're doing. But in the internet age it gets increasingly harder. A few weeks ago, Josh and Dylan got back from Smart Marketer and in this episode they're going to recap their 11 takeaways after talking to someone at Meta that actually knows what's going on, multi 8 and 9 figure brands, ecommerce strategists, creative s
TEA 208: The Road To $1M/Month (September Brand Update)
We just crossed $300K in September sales for our partner brands across Shopify and Amazon on the road to $1M in sales this November.In this episode, I brought on (for the first time ever) Robert Reyes who is our Marketing Director for the brands & Ecommerce Alley. He broke down what worked, what went wrong, and what projects we’re prioritizing going into November to triple sales.We're hos
TEA 207: How to Build Feedback Loops Into Your Business
Most entrepreneurs think they know exactly what their customers, team, or business needs. We used to believe that too, until I realized feedback loops are the secret systems every great company builds into their DNA.In this episode, we’ll break down why feedback matters, where you should be using it, and the biggest trap that distorts it… survivorship bias.We share how we use feedback loops inside
TEA 206: 4 Q4 Tips That’ll Make You A Lot More Money
Throughout the month of September we hosted our "Countdown to Q4" event. Every day we sent a tip to our email list that would help them have the best Q4 ever. In this episode, we are sharing 4 of our favorites with you. However, if you missed out Countdown To Q4 event, no worries because we are sharing all 30 of the tips just by clicking this link. Here's to the best Q4 ever!-> M
TEA 205: Print 3X More Revenue With These 5 Pop-Ups
In this episode, Dylan is out in order to prep for our conference down in Orlando. But, Josh is solo-ing this episode with 5 pop-ups you NEED for your ecommerce store to make the most out of every visitor. Only 2-5% of people actually buy when they land on your website. Meaning, you're leaving 95-98% of people that don't buy and probably won't ever come back. Pop-ups help improve th
TEA 204: The Road To $1M/Month (August Brand Update)
Buy A Ticket To Our Virtual ExperienceWe just crossed $219K in August sales for our partner brands across Shopify and Amazon - and we’re on the road to $1M in sales this November. In this episode, Josh shares what actually worked to get there, key projects we are working on this month to build foundation, and the exact offers we’re testing across PH, QM, and RWN to increase profit and keep our con
TEA 203: What To Do During A "Meta Outage"
Learn More About The Alley HereWe work with over 300 clients that run Meta ads. So, needless to say we are often fielding the questions "Is Meta down?" or "Is anyone else's ads slow today?". In this episode, Josh and Dylan discuss all things surrounding Meta Outages. What to do when there is one, how to know if there is one, how often they happen, and will you ever recover
TEA 202: From $67k to $230k Months & More Freedom
For this episode the owner of speedcleaning.com (Amy Sardone) came by our office to do a podcast on how she increased revenue ~400%, moved to 3rd party fulfillment, is spending $4k/day on Meta Ads (wowza!), and more importantly… gained more freedom than ever before in her business as a busy mom!We talk about what she did to see this kind of growth, what she wished she would've done earlier, a
TEA 201: How We Outsource Meta Ad Creatives
Countdown To Q4 Begins Today (CLICK TO JOIN LIST) 💣In this episode, we tackle the question: Should you outsource creative? The truth is, most ecommerce founders didn’t launch their brand to be full-time graphic designers.We share how we’ve partnered with No Limit Creatives for graphics and video editing - but more importantly we talk about why outsourcing isn’t as simple as handing off the keys an
Special 200th: Doubling Revenue YoY, Launching A Software, and Building a Brand Portfolio
► Join Breezeway's Email ListIn this special, long-form episode of The Ecommerce Alley podcast, Josh, Dylan, and Jake team up for a candid, behind-the-scenes conversation about TEA’s wild journey—from running a full-service agency to building an education powerhouse, launching a game-changing software platform, and growing a portfolio of thriving ecommerce brands.Specifically we discuss every
TEA 199: 9 Things 7-Figure+ Brands Do
Scaling to 7 figures isn’t about hacks—it’s about habits. In this episode, we break down 9 things the most successful ecommerce brands do differently—and how you can start implementing them now.You’ll discover:Why fulfilling your own orders is killing your growth (and what to do instead)How to stop firing yourself from the wrong jobs and build a business that gives you energy—not burnoutThe math-f
TEA 198: The #1 Metric You Need To Know In Your Business (DANGER: Nerdy Episode)
Every DTC founder knows revenue isn’t profit—but do you really know how much each sale actually contributes to your bottom line?In this episode, Josh breaks down Contribution Margin in simple, operator-level terms. You’ll learn how to calculate it, why it’s the most important number for cash flow clarity, and how to use it to drive smarter decisions around pricing, marketing, and growth.Here’s wha
TEA 197: This Meta Ads Campaign Structure Works Like Gangbusters
Meta’s algorithm isn’t just evolving—it’s outpacing most advertisers. But if you understand how it thinks, you can build a customer acquisition machine that prints revenue with algorithmic alignment.In this episode, we break down the exact Meta Ads campaign structure we use to scale 7- and 8-figure ecommerce brands—without relying on luck or outdated “hacks.”You’ll learn:How this structure is help
TEA 196: Boundaries Are Sexy (And Prevent Burnout)
If you’re constantly working, always available, and still wondering why you feel burned out—this episode is for you.We break down why boundaries aren’t just good for your mental health—they’re a strategic system every ecommerce founder needs to run a focused, fulfilling business.In this episode, you’ll discover:The 3 types of boundaries every founder must set (and how to enforce them)How to stop S
TEA 195: Sell Way More Product With This Simple Framework
Ever wonder why some products just seem to connect with customers on a deeper level? It's rarely about the product itself and almost always about how it's positioned in the marketplace.In this conversation, we'll walk you through our three-level hierarchy framework that can transform how customers perceive your products. By the end of this episode, you'll understand how to posi
TEA 194: Our June Partner Brand Results + $200k July Game Plan
We’re chasing $1M/month across three ecommerce brands—and in this episode, we're breaking down everything that happened in June. From major wins to hard lessons, you’ll hear the raw, behind-the-scenes journey as we scale in real time. No fluff—just real numbers, real brands, and what it’s really like building toward seven figures.Join Our NewsletterTEA 190: We Acquired Stakes in 3 Ecommerce S
Freedom, 9 Business Systems, And A No-Brainer Deal (Happy 4th!)
On July 4th, 1776, the thirteen American colonies declared independence from British rule, marking the birth of the United States as a sovereign nation.Pretty cool, right?In celebration of such an epic milestone, we’re giving 17.76% off our Max Profits Mentorship to anyone who schedules a call by end-of-day Sunday, July 6th and joins by July 10th.We're hosting a live, in‑person event called A
TEA 193: God, Business, and the Weird, Wonderful Stuff in Between
In this episode of The Ecommerce Alley podcast, we explore the intersection of faith and business, share personal anecdotes and insights on how incorporating spirituality can transform your entrepreneurial journey. Discover how to navigate challenges, build a faith-driven culture within your team, and apply biblical principles to achieve success. We're hosting a live, in‑person event called A
TEA 192: 5 Things You Should Do If Summer Sales Are Slow
In this episode of The Ecommerce Alley podcast we discuss navigating summer sales slumps, emphasizing the importance of proactive planning and smart marketing strategies. Learn how to assess your business metrics, avoid unnecessary budget cuts, and leverage slow seasons for growth and innovation. Recommended Podcast Episodes:Run A Promo Sprint: Episode 185Budget Your Ad Spend: Episode 147Allocate
TEA 191: Should You Use Meta's New Advantage+ Sales Campaign?
In this episode of The Ecommerce Alley podcast, we discuss the recent rollout of Meta’s new sales campaign, focusing on key differences between the old ASC and manual strategies. Learn how we've been using Advantage+ Sales campaigns, how you should transition to start using them, and if you should even use them at all. Mentioned Resources:► TEA 184: Meta’s Brand New AI: Andromeda, Lattice, GE
TEA 190: We Acquired Stakes in 3 Ecommerce Stores… And We’re Aiming For $1M/Mo
Cats outta the bag… we have stakes in 3 ecommerce brands and we’re going to share everything on our journey to $1M/mo with them. In this episode, we share WHY we picked them and the first things we did. For two of them, we’re five months into partnership and they’ve already grown revenue 395% collectively.If you want the scoop on what we looked for, what we did first, and what we’re doing next, li
TEA 189: The #1 Meta Ad Testing Campaign Structure For 2025
► Grab Our Brand New Meta Ads CourseIn this episode of the podcast Josh and Dylan talk about the new testing strategy that we rolled out to our clients and how it has impacted their ad results. Meta made major changes to their algorithm in March, and this new strategy plays right into that. They discuss:An Overview Of What Has ChangedThe New StrategyWarnings With The StrategyA Brand New CourseWe&
TEA 188: Setting Revenue Goals, Scaling Broke & Hitting $1M
How do you set revenue goals? Most people set arbitrary numbers like $10k or $100k/mo, but don’t know WHY. Or they scale to their target revenue, but aren’t profitable along the way or their margins are incredibly slim.In this episode, Josh and Dylan talk about 3 levels you ascend through in your business, how it felt when we hit $1M in sales and why we don’t set revenue goals any more. We're
TEA 187: Should You Share Finances With Your Team?
Most entrepreneurs are taught not to talk about money—especially with their team. But what if transparency was the secret to trust, accountability and real momentum? A few years ago, we explored the idea of Open Book Operation in our business and it had a wild effect. In this episode, I’ll share 5 things that happened when we did it…We're hosting a live, in‑person event called Acquire in Orla
TEA 186: Finding Your Free Shipping Sweet Spot
Free shipping isn’t just a perk — it’s a powerful profit lever. In this episode, Josh breaks down three strategies to set your free shipping threshold in a way that boosts conversions, increases AOV, and protects your margins.Drawing from data across 400+ ecommerce brands, you’ll learn:How the 2.5ish Rule gets customers to buy more without thinking twiceWhy tweaking your threshold just 10% above A
TEA 185: How We Make 10-20% Of Our Revenue In A Few Days Each Month
In this episode of The Ecommerce Alley podcast, join Josh Coffy as he reveals the secrets behind generating 10-20% of your monthly revenue through effective promo sprints. Learn how to transform non-customers into buyers and boost customer lifetime value using proven marketing strategies, including email, SMS, and social media. Tune in for actionable insights that can elevate your ecommerce busine
TEA 184: Meta’s Brand New AI: Andromeda, Lattice, GEM & Sequence Learning (FULL Breakdown)
This is the largest update to Meta since 2021 (IOS14) and is changing everything. In this episode, Josh breaks down the 4 MAJOR Meta AI updates, draws out how they work (don’t judge his stick figure drawings…), and then explains what it means for the future of ads with a BIG TAKEAWAYS list.You’ll learn:Why old-school TOF/MOF/BOF thinking is outdatedHow Meta now predicts the exact content each buye
TEA 183: How We Made $567k in 4 Days
In this episode of The Ecommerce Alley podcast, Dylan interviews Josh on what marketing strategies the team used to produce an impressive $567k in sales within just four days. We're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.Grab a ticket and get access to our "1-Hour Cash Campaign" training and our AI Ad Engine System that we use to generate 10-2
TEA 182: How To Fix Poor Performing Campaigns in 3 Steps
In this episode, Josh and Dylan walk through 3 easy steps to fix poor ad performance. Surprisingly, there's only 15 total things you need to look at if your ads are underperforming and they walk through all of them. This is the thing that most Meta ads educators don't share, so this is top secret info!We're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct.
TEA 181: How We’d Scale to $100K/Month If We Started Over Today
In this episode of The Ecommerce Alley podcast, we go deep into the strategies for scaling an ecommerce business to $100K/month. Discover the common pitfalls entrepreneurs face, learn how to effectively navigate opportunities, and get a step-by-step breakdown of essential operations and marketing tactics. Whether you're just starting out or looking to refine your approach, this episode provid
TEA 180: Discounting - Smart Strategy or Brand Suicide?
In this episode of The Ecommerce Alley podcast, we dive into the controversial topic of discounting your products and brand. Explore the psychological impact of discounts on consumer behavior, the long-term effects on brand perception, and industry-specific considerations.Join the discussion on effective marketing strategies, alternatives to discounting, and how to balance customer acquisition wit
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