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Nir And Far: Business, Behaviour and the Brain

Nir And Far: Business, Behaviour and the Brain

Nir Eyal 341 episodes Latest Jul 28, 2025

Nir And Far is a podcast that explores the intersection of business, behavior, and the brain. Hosted by Nir Eyal, the show delves into the psychology behind why people do what they do, and how businesses can apply these insights to create better products and experiences. Each episode features interviews with experts and thought leaders, offering practical advice for entrepreneurs and marketers.

Episodes

Finding Your Footing When The Ground Shifts Beneath You Jul 28, 2025 00:10:00 Imagine this: You walk into work on a normal Tuesday, coffee in hand, only to be called into an emergency all-hands meeting. Your division is being dissolved.Or perhaps your phone alerts you to another presidential directive that threatens your livelihood or community.Or a routine doctor’s visit turns into a life-altering diagnosis, and treatments and medical appointments take the place of cancele
Unlock Your Potential with the Power of Belief Jul 21, 2025 00:06:56 Your beliefs are tools, not truths.In 2006, U.S. Team freestyle skier Michelle Roark zoomed down the slope at her first Olympics, conquering hilly terrain that not even a 4×4 could handle. At 31, she was already years older than the average Olympic freestyle skier (24 years old at the time). She had fought through massive obstacles for half her life to get there.Roark was kicked out of her mother’
The Pain Paradox: How Fear of Pain Creates More Pain Jul 7, 2025 00:08:40 In the opening shot of the music video for “Throw Some Ass,” the camera scans a clinical white sign: “Sofi Tukker Center for Asses That Don’t Move Good.” Inside the mock hospital, a heart monitor flatlines—until the beat drops. Suddenly, the music video erupts into a NSFW riot of sensual movement. To fans, the song is a catchy ode to booty shaking, but to Sophie Hawley-Weld, one half of electronic
Let's Not Decide Who Kids Are Before They Do May 26, 2025 00:11:08 The true joy of parenthood lies in watching our children unfold into their authentic selves. Week by week, month by month, year by year, they evolve into increasingly complex human beings with their own preferences, talents, and perspectives. Yet in our eagerness to know them—and as a natural result of our constant proximity—we often fall into the trap of assigning fixed identities to them prematu
How to Find Fulfillment When Your Job Doesn’t Provide It May 19, 2025 00:09:44 I can’t tell you how many conversations I’ve had with friends and readers who feel stuck in jobs that don’t fulfill them. They’re not necessarily in toxic work environments or dealing with poor treatment (although that happens too—it’s the main cause of dissatisfaction at work). More often, they’re simply bored, feel undervalued, or think their work doesn’t matter.They’re not alone. A 2024 Gallup
Why Seeking Approval is Killing Your Potential May 12, 2025 00:08:04 That flutter of excitement when someone likes your post. The warm glow after your boss praises your presentation. The slight panic when your work receives criticism instead of praise. Sound familiar?We've all been conditioned to seek approval from our families, friends, and bosses before taking action. But here's the uncomfortable truth: we'll never live on our own terms if we live by
How Successful People Timebox May 5, 2025 00:12:18 Timeboxing is the most powerful time-management technique. However, there is no one way to timebox. Some people keep the same schedule every week and review it on Sundays. Others change their timeboxed calendar daily and review it the night before.Some people use a spreadsheet in 30 or 15-minute increments, others use Google Calendar, and others use one of the many timeboxing apps available.This s
Stop Gaslighting Yourself: Why Your Memory Isn’t as Reliable as You Think Apr 28, 2025 00:08:06 Have you ever cringed while showering, suddenly remembering something embarrassing you said years ago? That memory still feels so fresh, so real—but what if I told you it might be entirely distorted?We navigate life believing our memories are faithful recordings of the past. We replay conversations with crystal-clear certainty, convinced that what we remember is exactly what happened. But here’s t
How to Protect Your Focus Without Burning Bridges Apr 21, 2025 00:08:08 This guest post is by Jenny Wood, a former Google executive who led one of the company’s biggest career programs, helping thousands take charge of their professional growth. Her new book, Wild Courage: Go After What You Want and Get It, is a bold guide to standing out and getting ahead by embracing 9 unexpected traits.Most professionals don’t struggle with time management. They struggle with peopl
The Real Culprit Behind Plummeting Children’s Mental Health Apr 14, 2025 00:17:46 Kids are suffering. In the United States, 13 percent of three- to 17-year-olds had a mental or behavioral health diagnosis. That number climbs to 20.3 percent among teens aged 12 to 17 (as of 2023). Globally, 15 percent of 10- to 19-year-olds have a mental health disorder.You’re right in thinking it hasn’t always been like this. There’s been a sharp spike in recent years—even before the COVID-19 p
The 4 Secrets to Storytelling for Business Apr 7, 2025 00:06:14 Nir’s Note: This guest post is by Will Storr, an acclaimed author and journalist known for his deep exploration into human behavior, storytelling, and psychology. His newest book, “A Story is a Deal: How to Use the Science of Storytelling to Lead, Motivate, and Persuade,” reveals how powerful storytelling techniques can be harnessed in business, leadership, and communication to drive impactful res
The Hidden Power of Social Comparison Mar 31, 2025 00:06:46 I’ll never forget the day I learned about Facebook’s $19 billion WhatsApp acquisition. Instead of celebrating my own recent success as an author, I found myself spiraling into a pit of self-doubt. “Why hadn’t I created a simple messaging app?” I wondered, mentally berating myself for missing out on what seemed like an obvious opportunity.Sound familiar?We’ve all been told that comparing ourselves

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