Business Movers
Business Movers is a weekly podcast from Wondery that tells the true stories of the brilliant but all-too-human businesspeople who risked it all. Hosted by Lindsay Graham, it explores the triumphs, failures, and ideas that transformed our lives, from Walt Disney's creation of a theme park in Orlando to the colossal failure of New Coke. Each episode delves into the bold decisions, booms and busts, and the leaps of faith behind successful businesses.
Episodes
New Season - Dr. Death: The Cowboy
Dr. John Schneider rode into town like a character out of a Western: an outsider on a Harley-Davidson, in trademark cowboy boots. He promised relief to patients suffering in Wyoming and Montana. He seemed like the hero they needed. But when surgeries go wrong and a strange letter exposes a bitter feud, medical professionals and government officials search for the truth about this cowboy d
Listen Now: OnlyFantasy
Is what’s happening on OnlyFans real? Or is it only a fantasy?In this provocative investigation into OnlyFans—the adult platform where subscribers around the world spent more than $7 billion in 2024—journalist Leon Neyfakh teams up with comedian and OnlyFans creator Gracie Canaan for a one-of-a-kind exploration into the current state of human connection. Throughout, they discover that the
An Update About Business Movers | 6
An Update About Business Movers.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Howard Hughes Blows Up Hollywood | Author Jeffrey Richardson explores Howard Hughes’s impact on Hollywood and the American film industry | 5
Author Jeffrey Richardson discusses Howard Hughes’s career in Hollywood, and evaluates how far he changed the American film industry.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Movers on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be
Howard Hughes Blows Up Hollywood | The Red Scare | 4
Howard Hughes embarks on an obsessive search for communists that sends RKO into a nosedive. As lawsuits mount and allies abandon him, the historic Hollywood studio edges closer to the brink.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Howard Hughes Blows Up Hollywood | Selling Scandal | 3
After spending big to buy RKO Pictures, Howard Hughes clashes with studio veterans and exploits his own stars. But he soon finds that remaking a major Hollywood studio in his own image comes at a steep cost.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Movers on the Wondery App
Howard Hughes Blows Up Hollywood | Censored | 2
Howard Hughes embraces sex and violence in his quest to conquer Hollywood. But his sensationalist approach clashes with industry regulators and censors, sparking a high-stakes battle over artistic freedom, public morality, and the future of American cinema.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynews
Howard Hughes Blows Up Hollywood | Calling the Shots | 1
Teenage millionaire Howard Hughes heads west with dreams of conquering Hollywood. But the bold Texan outsider quickly learns that making a hit movie is harder than it looks under Tinseltown’s bright lights.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Movers on the Wondery App
Breaking Bell | Writer Jon Gertner discusses AT&T’s impact on technological innovation | 5
Journalist and author Jon Gertner explores the effects of AT&T’s monopoly and breakup on American telecommunications, and evaluates Bell Laboratories’ spectacular contribution to technological innovation.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Movers on the Wondery Ap
Breaking Bell | The Deal | 4
As AT&T moves closer to being forcibly dismantled by the courts, bosses consider a radical alternative. But even when they press the button for the nuclear option, there’s no guarantee that their plan will succeed.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Movers on the
Breaking Bell | Stuck in a Quagmire | 3
AT&T bosses throw everything at the wall in the hope of getting a federal antitrust lawsuit dismissed. But as the case finally reaches court, the lawyers and politicians going up against AT&T prove to be unreliable negotiators.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Busine
Breaking Bell | Wheelin' & Dealin' | 2
Deals to secure the future of AT&T fall apart as the fight for the future of America’s telephone system turns increasingly fractious, and the continuing crisis forces John deButts to make the most difficult decision of his career.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Busines
Breaking Bell | The Decision to Decide | 1
After almost a century of controlling the telecommunications industry in the United States, AT&T’s dominance is threatened by new competition. It’s a challenge that “Ma Bell” has weathered before, but this time is different—the political climate has changed, and the powerbrokers in Washington, DC no longer have AT&T’s back.Be the first to know about Wondery’s newest podcasts, cura
Rehabilitating Porsche | Journalist and author David de Jong explores the legacy of the Nazi era on Porsche | 5
Journalist and author David de Jong explores the impact of the Nazi regime on German businesses and how Ferry Porsche resurrected his father’s legacy from the ruins of defeat.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Movers on the Wondery App or wherever you get your podcas
Rehabilitating Porsche | The Checkered Flag | 4
Porsche enters a golden age of its history with the launch of an iconic car and victory on the racetrack. But when world events turn car buyers’ attention to fuel efficiency, Ferry Porsche faces an internal battle over the future direction of the company.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsle
Rehabilitating Porsche | The Need for Speed | 3
Ferry Porsche steers Porsche in a new direction and his company hits the headlines with a series of remarkable performances on the racetrack. But Porsche makes the news for the wrong reasons when a Hollywood icon is killed behind the wheel of a high-speed road car.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/won
Rehabilitating Porsche | Stalled | 2
In the aftermath of World War Two, Ferdinand Porsche is arrested for war crimes. As the fate of his company hangs in the balance, only Ferdinand’s son can liberate his father from behind bars and resurrect the family business.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Movers
Rehabilitating Porsche | Blueprints | 1
Czechoslovak engineer Ferdinand Porsche dreams of a mass-market car that’ll sell in the millions and redefine the automotive industry. But Ferdinand can only find one person who’ll back his vision for the future of the car: Adolf Hitler.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Busi
Former Virgin Mobile USA executive Stacy Schwartz discusses Richard Branson’s spectacular business journey | 5
Marketing consultant and former Virgin Mobile USA executive Stacy Schwartz explores how Richard Branson grew Virgin from a small music retailer into a multi-billion-dollar business empire.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Movers on the Wondery App or wherever you ge
Virgin Territory: Richard Branson’s Business Beginnings | Flight Path | 4
Virgin Atlantic takes to the sky and upends the aviation industry, but the new venture also throws Richard Branson into battle with one of Britain’s biggest corporations.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Movers on the Wondery App or wherever you get your podcasts. E
Virgin Territory: Richard Branson’s Business Beginnings | Growing Pains | 3
As Richard Branson struggles to deal with the consequences of his arrest for tax evasion, Virgin expands its reach with the help of a breakout hit and a notorious punk rock band.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Movers on the Wondery App or wherever you get your pod
Virgin Territory: Richard Branson’s Business Beginnings | E for Export | 2
Virgin gets into the music business, but 20-year-old founder Richard Branson is caught in an illegal scheme that threatens the future of his fledgling business empire.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Movers on the Wondery App or wherever you get your podcasts. Expe
Virgin Territory: Richard Branson’s Business Beginnings | Sowing the Seeds | 1
British teenager Richard Branson finds his true calling as an entrepreneur, but it doesn’t take him long to ruffle a few feathers.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Movers on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be th
Making the News - Ted Turner and CNN | Author Lisa Napoli discusses CNN’s impact on American television and culture | 5
Journalist and author Lisa Napoli explores how CNN pioneered a new form of television news, and the role played by media mogul Ted Turner in the channel’s early history.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Movers on the Wondery App or wherever you get your podcasts. Ex
Making the News - Ted Turner and CNN | The Cable News War | 4
Ted Turner’s CNN meets the challenge of a rival 24-hour news channel, but without the aid of the man who was the driving force behind CNN’s success.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Movers on the Wondery App or wherever you get your podcasts. Experience all episodes
Making the News - Ted Turner and CNN | Ted Versus Reese | 3
As CNN goes from strength to strength, cracks begin to appear in Ted Turner and Reese Schonfeld’s relationship.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Movers on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge t
Making the News - Ted Turner and CNN | The News Will Continue | 2
Reese Schonfeld transforms tragedies into triumph as CNN becomes America’s primary source of breaking news.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Movers on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the ne
Making the News - Ted Turner and CNN | Two Giant Egos | 1
Media mogul Ted Turner shakes up the television industry with the launch of a 24-hour channel dedicated solely to breaking news.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Movers on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the
Pioneers and Rivals - Annie Turnbo Malone and Madam C.J. Walker | A’Lelia Bundles Discusses Her Ancestor’s Role in Pioneering the Black Haircare Industry | 5
Madam C.J. Walker’s great-great-granddaughter A’Lelia Bundles discusses her ancestor’s role in pioneering the Black haircare industry at the turn of the 20th century.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Movers on the Wondery App or wherever you get your podcasts. Exper
Pioneers and Rivals - Annie Turnbo Malone and Madam C.J. Walker | Crowning Achievements | 4
With successful businesses and vast fortunes at their disposal, Black entrepreneurs Annie Malone and Sarah Walker turn their attention to their legacies.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Movers on the Wondery App or wherever you get your podcasts. Experience all epi
Pioneers and Rivals - Annie Turnbo Malone and Madam C.J. Walker | Rinse, Lather, Repeat | 3
Sarah Walker faces business and personal challenges as she grows her hair care business.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Movers on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock
Pioneers and Rivals - Annie Turnbo Malone and Madam C.J. Walker | Tangled | 2
Sarah Walker sparks a business rivalry with her former boss, Annie Pope, when she sets up her own hair care company.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Movers on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to bin
Pioneers and Rivals - Annie Turnbo Malone and Madam C.J. Walker | Roots of Success | 1
Annie Turnbo’s homemade hair care products are a hit among the Black women of St. Louis, Missouri.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Movers on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest seas
Saving Barnes and Noble | Industry Expert Jane Friedman Discusses The Resurgence Of Barnes & Noble And The Future Of Bookselling | 4
Publishing industry expert Jane Friedman discusses James Daunt’s transformation of Barnes & Noble, and the threats and opportunities the future holds for traditional booksellers.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Movers on the Wondery App or wherever you get your
Saving Barnes and Noble | Undaunted | 3
The COVID-19 pandemic forces the closure of 400 Barnes & Noble locations. James Daunt uses the downtime to accelerate the redesign of stores, and to usher in radical changes to Barnes & Noble’s business model.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Movers on the W
Saving Barnes and Noble | Lost in the Amazon | 2
Barnes & Noble’s first e-commerce website, BN.com, launches under the leadership of Stephen and Leonard Riggio. But the company’s attempt to join the digital revolution might be too little, too late.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Movers on the Wondery App or
Saving Barnes and Noble | The Emperor of Little Italy | 1
In the 1970s, Leonard Riggio buys the famous New York bookstore Barnes & Noble and turns it into a national chain. But as the decades pass and retail shifts around him, Leonard struggles to adapt to the digital age as a new rival emerges for Barnes & Noble’s crown.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wonder
An Elf-Made Success | Elfy Profits: How The Elf On The Shelf Found Its Place At Christmas | 2
The Mensch on a Bench author Neal Hoffman discusses how he was inspired to write his book by The Elf on the Shelf, the reasons behind the original book’s success and the growth of self-publishing over the last two decades. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Move
An Elf-Made Success | How the Elf On The Shelf Found a Place at Christmas | 1
Mother-daughter duo Chanda Bell and Carol Aebersold turn their old family tradition into a new Christmas children’s book they call The Elf on the Shelf. But when they are rejected by the major publishers, they decide to finance the release of the book themselves—and begin a new Christmas phenomenon.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Si
Oprah's Empire | Former OWN Executive Scott Garner on Oprah Winfrey And The Evolution of Television | 5
Former Oprah Winfrey Network executive Scott Garner discusses the media landscape of the 1980s and how Oprah Winfrey redefined daytime television.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Movers on the Wondery App or wherever you get your podcasts. Experience all episodes a
Oprah's Empire | Living Her Best Life | 4
Oprah Winfrey says goodbye to The Oprah Winfrey Show and moves on to focus on her new network: OWN. But launching her own channel proves more challenging than she expected.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Movers on the Wondery App or wherever you get your podcasts.
Oprah's Empire | The Oprah Effect | 3
Oprah launches her book club, fights off an entire industry of cattlemen - and becomes a billionaire in the process.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Movers on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to bin
Oprah's Empire | Taking Control | 2
As The Oprah Winfrey Show goes from strength to strength, Oprah Winfrey starts building her media empire by creating Harpo Productions. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Movers on the Wondery App or wherever you get your podcasts. Experience all episodes ad-fre
Oprah's Empire | Betting on Oprah | 1
As a young professional, Oprah Winfrey bounced between radio stations and news outlets, trying to find her groove, until she landed a gig as the host of a morning talk show… a job she would be so good at that, within a year, the network would rebrand the program The Oprah Winfrey Show.Listen to Business Movers on the Wondery App or wherever you get your podcasts. Experience all episodes a
The Missing Mogul | Oxford University’s Professor Christopher McKenna On Corporate Corruption Today | 5
Professor Christopher McKenna from the University of Oxford discusses modern corporate scandals and how much - and how little - has changed in the years since Robert Maxwell’s death.Listen to Business Movers on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in
The Missing Mogul | Overboard | 4
Robert Maxwell desperately tries to prop up his business empire, but decades of deception and dubious dealings are finally uncovered after his mysterious death.Listen to Business Movers on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App, Appl
The Missing Mogul | Man in the Mirror | 3
New owner of the Daily Mirror Robert Maxwell splashes the cash to expand his business empire, but when money becomes tight, he turns to unethical practices to make ends meet.Listen to Business Movers on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Won
The Missing Mogul | Three Strikes | 2
Robert Maxwell is repeatedly frustrated in his attempts to break into the newspaper industry by an equally ruthless rival: Rupert Murdoch.Listen to Business Movers on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App, Apple Podcasts or Spotify.
The Missing Mogul | The Bouncing Czech | 1
A Czech refugee from the Nazis begins a new life in Britain under a new name: Robert Maxwell.Listen to Business Movers on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial today by visiting http
Concorde: Sonic Boom and Bust | Dr. Keith McLoughlin On The History and Future of Supersonic Passenger Flight | 5
Author Dr. Keith McLoughlin explores how Concorde changed history - and became history as the aviation industry evolved and supersonic passenger travel fell out of favor.Listen to Business Movers on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery
Concorde: Sonic Boom and Bust | The Crash | 4
At the turn of the century, a tragic accident leads Concorde to suffer a dramatic fall from grace.Listen to Business Movers on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial today by visiting
Concorde: Sonic Boom and Bust | Takeoff | 3
As the Concorde supersonic jet finally prepares to enter passenger service, economic and political forces conspire to keep it grounded. Listen to Business Movers on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App, Apple Podcasts or Spoti
Concorde: Sonic Boom and Bust | The Supersonic Race | 2
The supersonic race heats up in the 1960s. As Britain and France scramble to solidify their design for Concorde, the United States of America and the Soviet Union are close on their heels.Listen to Business Movers on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wonde
Concorde: Sonic Boom and Bust | The Long Runway | 1
In the 1950s, facing humiliation after the Suez Crisis, Britain sets out to prove that it can still be a global superpower by creating the world’s first supersonic passenger jet.Need more Business Movers? With Wondery+, enjoy exclusive seasons, early access to new ones, and they’re always ad-free. Join Wondery+ in the Wondery App, Apple Podcasts, or Spotify. Start your free trial by visit
In The Red: Liverpool FC | Golden Sky | 1
The owner of the world-famous soccer team, Liverpool FC, goes hunting for new investment.Listen to Business Movers on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial today by visiting htt
Conrad Hilton’s Staying Power | Mi Casa Es Su Casa | 1
Future hotelier and entrepreneur Conrad Hilton learns two key lessons from his parents as he struggles to work out what he wants to do with his life.Need more Business Movers? With Wondery+, enjoy exclusive seasons, early access to new ones, and they’re always ad-free. Join Wondery+ in the Wondery App, Apple Podcasts, or Spotify. Start your free trial by visiting wondery.app.link/inI
Leveling Up Nintendo | Author Jeff Ryan On The Nintendo Way To Play | 5
Author Jeff Ryan discusses the rise of Nintendo in America, and how the video game company has changed - and stayed the same - in the two decades since the departure of Minoru Arakawa.Need more Business Movers? With Wondery+, enjoy exclusive seasons, early access to new ones, and they’re always ad-free. Join Wondery+ in the Wondery App, Apple Podcasts, or Spotify. Start your free trial by
Leveling Up Nintendo | Jumpman | 1
Nintendo launches an American subsidiary, but the company struggles until it releases an innovative platform game that introduces the world to an iconic new hero.Need more Business Movers? With Wondery+, enjoy exclusive seasons, early access to new ones, and they’re always ad-free. Join Wondery+ in the Wondery App, Apple Podcasts, or Spotify. Start your free trial by visiting wondery
Steering Cunard Off the Rocks | Full Head of Steam | 1
In the 19th Century, Samuel Cunard wins a contract to deliver mail from Britain to North America by steamship - a new technology that will make transatlantic travel faster than ever before. His company goes on to become the Cunard Line. It will carry millions of immigrants to the new world, serve in two world wars, and dominate the transatlantic passenger business - until another new tech
Henry Ford’s Paradise Lost | A Man and His Machine | 1
Industrialist Henry Ford looks for a new way to supply his factories with rubber without having to pay the prices dictated by the global market. But his decision to build a rubber plantation deep in the Amazon Rainforest comes with a great many complications.Want to listen to the remaining episode of Henry Ford's Paradise Lost? Episodes 2-5 are available exclusively and ad-free on Wondery
Pepsi: Doing Good Business | Special Markets | 1
In 1940, Pepsi President Walter Mack makes headlines by hiring a team of Black salesmen to target African American customers in a new “special markets” division. The pioneering sales team ventures into the Jim Crow south, where they build Pepsi’s brand loyalty among the Black community, despite the challenges of rampant segregation. Want to listen to the remaining episode of Pepsi: D
Hatching Penguin | Paperback Pioneer | 1
To save the publishing company he inherited from his uncle, British publisher Allen Lane launches a radical new line of paperback books – but finds it’s a tall order to get a resistant industry to embrace the new business.Want to listen to the remaining episode of Hatching Penguin? Episodes 2-5 are available exclusively and ad-free on Wondery+. With Wondery+, enjoy exclusive seasons, earl
Colonel Santa Claus | How KFC Conquered Japan | 1
Young businessman Takeshi “Shin” Okawara takes the gamble of a lifetime when he leaves a secure job to become the manager of one of the first KFCs in Japan. The bold step looks to be failing, until Shin has an idea to bring together fried chicken and Christmas.Want to listen to the remaining episode of Colonel Santa Claus? Episodes 2 is available exclusively and ad-free on Wondery+. With
Making Macy's | If at First You Don't Succeed | 1
After a series of failed enterprises in California and Massachusetts, Rowland Macy launches his latest retail store in New York – in the fast-growing metropolis he finds not only success at last, but also a new family to take his legacy forward.Want to listen to the remaining episodes of Making Macy's? Episodes 2-5 are available exclusively and ad-free on Wondery+. With Wondery+, enjoy ex
Milton Hershey: The Lord of Chocolate | Sweet Success | 1
After two failed candy businesses, the confectioner Milton Hershey discovers a new recipe for making caramels and starts the Lancaster Caramel Company. The business makes him a millionaire, but he quickly becomes interested in the seductive promise of a new product: chocolate.Want to listen to the remaining episodes of Milton Hershey: The Lord of Chocolate? Episodes 2-5 are available excl
Cisco: The Founder's Dilemma | Making Connections | 1
While working for Stanford University in the 1980s, married couple Sandy Lerner and Len Bosack help invent a technology that allows computers of different makes and models to talk to each other for the first time. But they risk financial ruin when they decide to commercialize their invention.Want to listen to the remaining episodes of Cisco: The Founder's Dilemma? Episodes 2-5 are availab
Building Lego | Out of the Ashes | 1
A small Danish toy company survives World War Two thanks to its quality craftsmanship, but behind the scenes all is not well. Despite its good reputation, Lego teeters on the edge of bankruptcy, and a choice to change production methods threatens to tear the family-owned company apart.Want to listen to the remaining episodes of Building Lego? Episodes 2-5 are available exclusively and ad-
The Disappearance of General Magic | The Pocket Crystal | 1
Almost two decades before the launch of the iPhone, Apple Executive Marc Porat launches a project to develop the world’s first smartphone. But to fulfill his ambitions, he will have to launch his own company: General Magic. There, he will assemble a team of brilliant engineers, including a determined young man fresh out of college called Tony Fadell, who shares Marc’s vision of changing t
JP Morgan Saves Wall Street | A Family Affair | 1
In the face of a financial crisis, the famous banker JP Morgan puts his reputation and his wealth on the line when he intervenes to save Wall Street, and the country, from a financial meltdown.Want to listen to the remaining episodes of JP Morgan Saves Wall Street? Episodes 2-5 are available exclusively and ad-free on Wondery+. With Wondery+, enjoy exclusive seasons, early access to new o
Becoming Nike | The Crazy Idea | 1
26-year-old college graduate Phil Knight founds Blue Ribbon Sports and makes a success of his plan to import Japanese running shoes to America. But as the relationship with his only supplier begins to unravel, Phil decides to gamble his company’s future on a fundamental shift in direction: creating his own in-house brand.Want to listen to the remaining episodes of Becoming Nike? Episodes
Sam Walton: Building a Walmart World | Planes, Trains, and Discounts | 1
In the 1970’s, Sam Walton steps away from his retail empire, Walmart. But with Sam gone, the company nearly buckles under the weight of a power struggle at the executive level. Distressed with how his company is being run in his absence, Sam comes out of semi-retirement with a vengeance determined to take back control and take his company to the next level.Want to listen to the remaining
The Apple Genius: Tim Cook | The Visionary | 1
After a thirteen year rise through the ranks at Apple, Chief Operating Officer Tim Cook faces the daunting task of replacing the company’s iconic co-founder Steve Jobs after the billionaire’s death from cancer.Want to listen to the remaining episodes of The Apple Genius: Tim Cook? Episodes 2-5 are available exclusively and ad-free on Wondery+. With Wondery+, enjoy exclusive seasons, early
The McDonald's Invasion | New Beginnings | 1
George Cohon gives up his career as a Chicago attorney to open the first McDonald’s fast food restaurant in Canada. As George moves up the McDonald’s corporate ladder, a chance meeting with members of the Russian Olympic Committee sets him on a path to attempt to open the first McDonald’s in the Soviet Union.Want to listen to the remaining episodes of The McDonald's Invasion? Episodes 2-5
Exxon in Crisis | The Accident | 1
In 1989, the Exxon Valdez oil tanker ran aground off the coast of Alaska. More than ten million gallons of crude oil gushed out of its shattered holds into the pristine waters of Prince William Sound. It was an environmental disaster which caused the death of thousands of wild animals and scarred the beautiful landscape for years. The damage was equally deep to the reputation of the tanke
Animating Pixar | The Benefactor | 1
Ed Catmull’s dream is to make the first ever computer-animated movie. But in 1986, Ed’s world is turned upside down when tech icon Steve Jobs purchases the animation studio he helped create. As co-founder of Pixar, Ed must fight to protect the integrity of his work, and keep his dream alive.Want to listen to the remaining episodes of Animating Pixar? Episodes 2-5 are available exclusively
Driving Chrysler Through Inflation | The Crash | 2
Lee Iacocca takes charge at Chrysler and finds a company on the brink of collapse. But his attempts to turn the automaker around are undermined by a new and unforeseen global economic crisis.To listen to Business Movers ad-free, join Wondery+ in the Wondery App. Click here to download the app: https://wondery.app.link/businessmoversSee Privacy Policy at https://art19.com/privacy and
Driving Chrysler Through Inflation | A Ford Man | 1
During a time of rising inflation, Lee Iacocca rises through the ranks of the Ford Motor Company, eventually becoming its President. But reaching the top brings him into conflict with the erratic and jealous Chairman of the company, Henry Ford Junior.Want to listen to the remaining episodes of Driving Chrysler Through Inflation? Episodes 2-5 are available exclusively and ad-free on Wonder
Beating Rockefeller | God and Money | 1
In the 19th Century, J.D. Rockefeller's Standard Oil vanquishes the competition on its way to the top of the oil industry. Rockefeller is truly untouchable, until two rival competitors from overseas join forces and merge their companies to take him down.Want to listen to the remaining episodes of Beating Rockefeller? Episodes 2-5 are available exclusively and ad-free on Wondery+. With Won
Taking Microsoft Into the Cloud | Crossroads | 1
A young engineer carves his path to becoming Microsoft’s third CEO, determined to launch a technological and cultural revolution that will change the company and the world. Want to listen to the remaining episodes of Taking Microsoft Into the Cloud? Episodes 2-5 are available exclusively and ad-free on Wondery+. With Wondery+, enjoy exclusive seasons, early access to new ones, and th
Southwest | Preparing for Takeoff | 1
Grounded by lawsuits waged by its competitors, the newly-conceived Southwest Airlines struggles to stay in business in the 1960s. But the company’s co-founder, Herb Kelleher, refuses to give up on his mission to democratize air travel, vowing to fight for the airline’s right to fly and for freedom in the sky. Want to listen to the remaining episodes of Southwest? Episodes 2-5 are ava
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