Designed for the Creative Mind™
Your designs are beautiful, but you're struggling with the business of your interior design business. Join successful interior design business owner, Michelle Lynne, of ML Interiors Group each Monday morning as she shares the processes she has found useful in growing her own 7-figure design firm, interviews industry related guests, and brings her own team of designers on for lively conversations. If you aren't happy with the performance of your interior design business, are tired of trading your time for money, and know you were made for more, this show is for you.
Episodes
Ep 232: The Art and Science of Procurement - In-House, Outsourced, and Everything In Between
Procurement can either elevate the client experience or become the biggest bottleneck in your business. In this candid roundtable discussion, Michelle Lynne sits down with Alicia Taylor of Alicia Taylor Interiors, Ryann Swan of Ryan Swan Design, and Blair Ryan of The Dove Agency to talk about the realities of procurement in interior design firms. From in-house teams to outsourced solutions, these
Ep 231: Business Behind the Design #2 - AI, Client Delays, and the Future of Design
Are your prospective clients taking longer to sign contracts? Are projects stretching across years instead of months? Are clients questioning purchases, breaking projects into phases, or running your designs through AI before making decisions? In this episode of Business Behind the Design, Michelle Lynne is joined by Ruth Ann Jansen, Melissa Lee, and Erika Bonnell for an honest conversation about
Ep 230: From Clinical Precision to Creative Vision - Embracing Your Past to Build a Profitable Design Business with Katie Rainey
What if the experience you think makes you an outsider in the design industry is actually your greatest advantage? In this episode of Designed for the Creative Mind, Michelle Lynne sits down with interior designer Katie Rainey to discuss her journey from Doctor of Physical Therapy to owner of a thriving interior design firm specializing in waterfront and lifestyle-driven homes. Katies design philo
Ep 229: Profit Isn't an Accident Part 4 - Stop Duct-Taping Your Business Together
If you've ever ended the day feeling like you worked nonstop but still didn't get to the things that actually move your business forward, this episode is for you. In the final installment of the Profit Isn't an Accident series, Michelle explores what happens when all of the little operational problems in a design firm pile up at the same time. The delayed vendor emails, missed lead follow-up, disc
Ep 228: The Art of Being Principal: Conversation with Katie Decker-Erickson
What does it really mean to be the principal of an interior design firm? In this first episode of The Art of Being the Principal, Michelle Lynne and Katie Decker-Erickson join forces to have the candid conversations most design business owners need—but rarely hear. No fluff. No trendy buzzwords. Just honest discussion about what it takes to lead a profitable, sustainable interior design business.
Ep 227: Profit Isn't an Accident Series - You're Paying Someone to Do It Twice
In this third episode of the Profit Isn't an Accident series, Michelle Lynne dives into the hidden operational cost that many interior designers don't realize is quietly draining their profits: double entry. From project management platforms to accounting software, Michelle breaks down how disconnected systems create unnecessary labor, reconciliation headaches, bookkeeping expenses, and unreliable
Ep 226: Messaging Secrets to Stand Out in a Saturated Market with Kamala Nair
In this episode of Designed for the Creative Mind, Michelle sits down with copywriter and brand voice expert Kamala Nair to talk about the missing piece in so many interior design businesses: messaging that actually connects. Kamala shares why stunning portfolios alone are no longer enough to stand out in a saturated market and explains how strategic storytelling can help designers attract the rig
Ep 225: Profit Isn't An Accident Series - The Markup Myth
Why Cost Plus 30% Is Quietly Killing Your Profit In this episode of Profit Isn't an Accident, Michelle Lynne tackles one of the most accepted pricing "standards" in the interior design industry: cost plus 30%. And here's the truth most designers never hear: A 30% markup is not the same thing as a 30% profit margin. Michelle breaks down the real math behind procurement, markup vs. margin, and why s
Ep 224: Intention Behind Design: Interview with Kate Vitale
In this episode, Michelle sits down with Kate Vitale, founder of Vitale Interiors, to explore the intersection of interior design, wellness, and intuition. With a background in corporate fashion and trend forecasting, Kate brings a unique perspective to creating spaces that feel grounded, calming, and deeply personal. They dive into what "interior wellness" actually looks like in practice, how des
Ep 223: Profit Isn't An Accident Series - You're Billing. So Why Aren't You Profitable?
Most interior designers think they have a revenue problem… when they actually have a tracking problem. In this kickoff episode of the Profit Isn't an Accident mini-series, Michelle Lynne pulls back the curtain on what's really happening inside your projects financially—and why "busy" doesn't always mean "profitable." If you've ever wrapped a project and hoped you made money (instead of knowing), t
Ep 222: Scaling Smart: Hiring For Profit, Not Just Capacity
Hiring feels like a milestone—but what happens after you bring someone on is where the real work begins. In this episode, Michelle sits down with Erika Bonnell, Melissa Lee, and Ruth Ann Jansen for an honest conversation about what it actually looks like to grow a team inside a design firm. From hiring the wrong role to realizing leadership is a learned skill, this conversation pulls back the curt
Ep 221: Why You're Not Making Money on Furnishings (Even When You Think You Are)
Furnishings should be one of the most profitable parts of your interior design business—but for many designers, it feels like the exact opposite. In this episode, Michelle pulls back the curtain on what's really happening behind the scenes with furniture and procurement. From underpriced markups to disorganized systems and hidden time drains, she breaks down why your margins might look fine on pap
Ep 220: Why Your Construction Projects Aren't Profitable (Even When the Budget Is High)
Construction projects often look like the most profitable work in an interior design business—but behind the scenes, they're where many designers are the most underpaid. In this episode, Michelle breaks down the hidden disconnect between what designers charge and what construction projects actually require. From the constant decision-making to the mental load that never turns off, she reveals why
Ep 219: From Inquiry to Contract: The Missing System in Your Design Business
What if the reason your inquiries aren't turning into clients has nothing to do with your talent… and everything to do with what happens in between? In this episode, Michelle Lynne breaks down the exact gap most interior designers don't realize they have: the missing sales process between inquiry and signature. Through real stories from her own business, she shares how "being easy to work with" wa
Ep 218: The Client Red Flags Costing Designers Thousands (And How to Catch Them Early)
The Client Red Flags Costing Designers Thousands (And How to Catch Them Early)Designed for the Creative Mind Podcast You can have incredible talent, a full calendar, and stunning projects—and still feel like your business is harder than it should be. In this episode of Design for the Creative Mind, we're diving into one of the most overlooked reasons interior designers struggle with profitabilit
Ep 217: Booked Solid...But Where's the Profit? The Interior Designer's Hidden Business Problem
Why Busy Designers Still Struggle With Profitability Designed for the Creative Mind Podcast Interior design is one of the few professions where it's incredibly easy to build a business that looks successful on the outside but quietly struggles behind the scenes. Beautiful projects. High-end homes. A full calendar. And yet the numbers still feel tighter than they should. In this episode, Michelle
Ep 216: The $50K Hiding Inside Your Design Process
Episode Description Most interior designers assume they need more clients, more marketing, or higher design fees to increase their income. But often the real issue is something much simpler. Their process. In this episode, Michelle Lynne breaks down where interior design firms quietly lose money through unstructured discovery, unlimited revisions, procurement administration, underpriced phases, a
EP 215: The Real Reason Your Marketing Disappears When You Get Busy
WHY YOUR MARKETING DISAPPEARS WHEN YOU GET BUSY There's a lot of advice out there about getting more leads and increasing your visibility. But almost nobody talks about what happens after real life gets busy. If your marketing disappears during install weeks, deadlines, or full client schedules, you're not alone. Most interior designers rely on motivation and inspiration to stay visible, and that
EP 214: You Wanted More Leads. Now What?
You worked hard to get the lead. You posted. You showed up. You marketed consistently. And now your phone is ringing. So why aren't more of those inquiries turning into paying clients? In this episode, we're talking about the part nobody glamorizes in the interior design business: what happens after the inquiry. Because getting leads is not the win. Converting them is. If you're booking discovery
Ep 213: If Your Leads Are Price Shopping, You're Teaching Them To
If you're constantly getting inquiries that sound like this… "How much do you charge?" "Can you give me a ballpark?" "What do you charge per room?" You're not alone. And no, it doesn't automatically mean your leads are cheap. In this episode, we're getting real about why price shopping leads keep showing up in your inbox, and the uncomfortable truth most designers don't want to admit: If your lead
S8 Ep.212 From MTV to High Point: How Rhobin DelaCruz Built a Design Career by Design
In today's episode, I'm sitting down with interior designer, creative instigator, and community builder Rhobin DelaCruz. Rhobin has worked with brands like GQ, TED, and MTV, but what really stands out is how intentionally he approaches both design and business. From the way he talks about community to how he shows up at High Point Market, everything he does is rooted in purpose, clarity, and conne
S8 Ep. 211 From Design to Staging: The Income Stream You're Missing with Guest Marianna Cherico
In this episode of Designed for the Creative Mind, Michelle sits down with home staging coach Marianne Cherico to explore how staging can become a powerful extension of an interior design business. With decades of experience in real estate and staging, Marianne shares practical strategies for building relationships with real estate agents, shifting mindset, and positioning staging as an investmen
S8 Ep.210 When Design, Wellness, and Leadership Collide with Natalie Froom
In this episode of Designed for the Creative Mind, I'm sitting down with Natalie Froom, founder and principal designer of Studio 180 Design. Natalie and I go way back—she came through the Interior Design Business Bakery shortly after the pandemic, back when she lovingly calls herself a "baby designer." Fast forward to now, and she's running a growing studio with a team, a refined process, and big
S8 Ep.209 How Smart Designers Use Paid Ads to Stay Fully Booked with Shelby Fowler
In today's episode of Designed for the Creative Mind, I'm sitting down with Shelby Fowler Moss to talk about something that makes a lot of designers nervous: paid ads. Shelby is a paid ad strategist and sales expert who's helped businesses generate tens of millions of dollars through advertising, and she brings a refreshingly honest, no-fluff perspective to this conversation. If you've ever felt l
S8 Ep.208 Interior Design Biz Ain't for Punks
Building a design business doesn't happen by accident. In this episode, Melissa Fields shares what it really looked like behind the scenes — undercharging, no process, imposter syndrome, and learning the hard way that being busy doesn't equal being profitable. From $100 consults to hiring her first employee and stepping fully into the CEO role, this conversation is honest, grounding, and incr
S8 Ep.207 Lessons From Our Biggest Mistakes
As this year comes to a close, I wanted to have a very honest conversation—one rooted in experience, not perfection. In this episode, I'm reflecting alongside another seasoned firm owner, Katie Decker Erickson, on the mistakes we've made, the lessons we learned the hard way, and what actually matters when you're trying to move your business forward with clarity instead of chaos. This isn't about b
S7 Ep.206 The Myth That You Need Design School To Succeed In Business
In today's episode of my MythBuster series, I'm talking about one of the most persistent beliefs in the interior design industry: that you need design school to succeed. This one hits close to home for me, because I didn't go to design school — and for a long time, I carried that quietly, wondering if it would eventually expose me as someone who didn't belong. What I've learned over the years, tho
S7 Ep.205 Myth: It's All About the Money — Clients Just Want to Save Money
In today's episode, I'm continuing my myth-busting season and tackling one of the biggest beliefs holding designers back: the idea that clients only care about money. If you've ever taken pricing questions personally or felt pressure to lower your rates just to keep projects moving, this conversation is for you. I'm breaking down what's really happening when clients push back on price — and why it
S7 Ep.204 The Myth of "Helping People Means Keeping My Prices Low"
In today's episode, I'm breaking down a myth that keeps so many designers stuck on the burnout hamster wheel: the belief that "helping people means keeping my prices low." I see this all the time in our industry — designers who genuinely want to serve end up undercharging, overdelivering, and attracting clients who don't respect their expertise. And it's not because they lack talent. It's because
S7 Ep.203 The Myth of "If My Clients Love Me, They'll Refer Me"
Early in my design career, I thought referrals were the ultimate sign of success. A happy client, emotional reveal, or heartfelt thank-you note — surely that meant more business was on the way, right? I quickly learned the truth: referrals are unpredictable behavior, not a reflection of love, skill, or value. In this episode, I'm sharing why relying on referrals alone creates a fragile business a
S7 Ep.202 The Myth of Charging What You're Worth
n this episode, I'm breaking down one of the most persistent and harmful myths in our industry: the idea that you should "charge what you're worth." I know the intention behind that phrase is usually empowerment, but the impact? Confusion, insecurity, and emotional chaos. Your worth is not a number. It's not a fee. It's not something a client gets to validate or reject. Your worth was set long bef
S7 Ep.201 Myth: I Can Build a Thriving Design Business Through Trial and Error
Hey y'all — welcome back to Design for the Creative Mind. I'm Michelle Lynn, and today we're kicking off a brand-new season called Myth Busting: What People Get Wrong About the Interior Design Industry. And even though I sound like an 80-year-old chain smoker mixed with Rudolph the Red-Nosed Reindeer (thanks, Texas allergies), I wasn't about to miss this episode because we're starting with a big o
Ep. 200: Lessons from the Edge
Hey friends, welcome to the 200th episode of Designed for the Creative Mind — I can hardly believe we're here. When I first started this podcast, I honestly didn't know if I'd have the time or stamina to keep it going, and yet it's become something I look forward to every single week. Thank you for being here, whether you've listened to every episode or this is your first. In this episode, I'm ge
S6 Ep. 199: Talent Won't Save Your Business (and What Actually Will)
In this episode, I'm talking about something we don't say out loud enough in the design world: being talented isn't the same thing as being profitable. You can be incredibly good at what you do — have the eye, the taste, the creativity — and still feel like you're struggling to stay afloat in your business. And it's not because you're not good enough. It's because most of us were never taught th
S6 Ep.198 Trusted Partners: How to Build Your Go-To Vendor List
If you've ever felt unsure about how to find and build relationships with vendors, this episode is for you. I'm joined by Juliana and Debbie, and we're pulling back the curtain on what it really looks like to source confidently, vet your partners, and make those connections that actually make your job easier — not harder. We're talking about the first steps to take when you're new, how to walk int
S6 Ep197: When to Break Your Own Rules
Hey y'all — welcome back to the Design for the Creative Mind podcast! Today we're talking about something that might surprise you… when it's actually smart to break your own rules. Your rules exist for a reason — they protect your time, your profit, and your sanity. But sometimes, breaking one intentionally can lead to big opportunities. In my case, one rule I broke turned into hundreds of thousa
S6 Ep 196: The 90% Plan
Hey y'all, it's Michelle Lynn! Let's talk about something that's gonna ruffle a few perfectionist feathers—the 90% Rule. It's my way of saying that doing less is actually the fastest way to make more. Perfectionism might feel like a badge of honor, but babe, it's a profit killer. In this episode, I'm breaking down how overdelivering and chasing "perfect" are draining your time, your energy, and y
S6 Ep 195 Boundary Scripts That Work
Scope creep is the silent killer of profit in our industry. Most designers don't lose money because they undercharge—they lose it because they can't hold their boundaries. And I get it. Saying no feels uncomfortable. You don't want to sound difficult. You want your clients to love you. But here's the truth: boundaries aren't walls. They're leadership. In this episode, I'm walking you through exac
S6 Ep 194 The Influence Advantage
Being the most talented designer doesn't automatically make you the most successful—influence does. And I'm not talking about Instagram followers or being Insta-famous. Influence in business is about how your market perceives you: as the authority, the one they can trust, the one they want to work with before they even meet you. In this episode, I'm breaking down what influence really means for in
S6 Ep. 193 Decision Speed is a Moneymaker
Indecision is one of the most expensive habits you can have in business. Every time you delay—whether it's raising your rates, hiring help, or investing in the support you need—you're leaving money, time, and momentum on the table. In this episode, I'm sharing why overthinking costs you far more than mistakes do, how to build decision speed as a profitable skill, and the tools I use (and teach my
S6 Ep. 192 The Silent Profit Killers
Hey y'all, in today's episode I'm pulling back the curtain on the silent profit killers that sneak into your design business and quietly drain thousands from your bottom line. These aren't the big, obvious issues like not charging enough or overhead being too high—these are the sneaky, day-to-day habits that fly under the radar but add up fast. I'm sharing where I've personally lost money (yep,
S6 Ep 191 When Clients Say One Thing… But Mean Another
Hey, hey, hey! In this episode we're talking about something that feels scary but will absolutely change your business: saying no before you feel ready. I know how hard it is to turn down a project—what if the right one doesn't come along? What if word gets around that you turned someone down? I've had all those same fears. But here's the truth: every time you say yes to the wrong project, you're
S6 Ep 190: How Turning Down the "Wrong" Work Accelerates Your Growth.
Hey, hey, hey! In this episode of Design for the Creative Mind, we're talking about something that feels scary but will absolutely change your business: saying no before you feel ready. I know how hard it is to turn down a project—what if the right one doesn't come along? What if word gets around that you turned someone down? I've had all those same fears. But here's the truth: every time you say
S6 Ep 189: Stop Over-Delivering: Why Doing More Is Costing You Time, Money, and Sanity
Season 6: Off the Record: The Hidden Curriculum of Design Business They didn't teach you this in design school. You won't hear it in a CEU course. And most business coaches wouldn't dare say it out loud. This season of Designed for the Creative Mind is your backstage pass to the unspoken skills, strategic instincts, and hard-won wisdom that separate hobbyists from high-earning design busines
S5 Ep 188: No Portfolio? No Problem: The Secret Strategy to Attract High Paying Clients
Hey hey hey! I'm so glad you're here with me today on Designed for the Creative Mind. Whether you're listening from your studio, your car, or curled up with a glass of wine (not in the car, please), you're in for a really insightful conversation. I brought on the fabulous Mina from Duke Renders to talk about all things renderings—especially how they can help you build a strong portfolio even if
S5 Ep 187 From Italy to the UK: One Baker, Two Countries, Big Design Dreams
Today, we're crossing the pond! I had such a fun and inspiring chat with one of our fabulous Bakery graduates, Marta Rosato, who built her thriving interior design business all the way from Bristol, UK. Her story is filled with courage, creativity, and a whole lot of clarity — and I know you're going to love hearing it. Marta didn't start out in interior design. She spent 20 years working across E
S5 Ep 186 Why Your Dream Clients Don't Know You Exist (Yet)
Hey, hey, hey y'all! We're back with Part 3 of our "Booked by Accident vs. Booked by Design" series—and today we're tackling something that stings a little... but only for a second. You know that feeling when someone tells you there's food in your teeth? Yeah. It's kind of like that. Awkward for a moment, but ultimately a gift. Because once you know, you can fix it. Same goes for today's topic: W
S5 Ep 185 Booked by Accident? It's Time to Get Intentional
Hey friend—this episode is for you if you've ever had a dry inbox and wondered, Where the heck are my dream clients?I've been there. Back when I started ML Interiors Group, I hustled hard, did great work, and just hoped the right clients would find me. And for a while… it worked. Kind of. But behind the scenes? Total chaos. In this episode, I'm pulling back the curtain on what I call being "book
S5 Ep 184 If You Build It, They Still May Not Come
Welcome back to Designed for the Creative Mind, the podcast where we get real about what it actually takes to build a beautiful and profitable interior design business. In this episode, Michelle kicks off a brand-new series called Booked by Accident vs. Booked by Design—a must-listen if you've ever wondered why your dream clients still aren't showing up, even though you're doing "all the right thi
S4 Ep. 183 The Ghost of Marketing Past
Babe, let's get real — leads are slow right now. The inbox is quiet, the DMs are empty, and that "just post a pretty picture" strategy? It's not cutting it anymore. But here's the kicker: what's haunting your business might not be the algorithm. It's probably the marketing you didn't do six months ago. In this episode, we're talking about: The hidden cost of inconsistent marketing (and how it cr
S4 Ep. 182 The Truth About Trade Pricing
Have you ever had a client hit you with, "You get that for how much?" If so, you're not alone — and today we're talking about one of the most common (and most avoidable) pricing mistakes in interior design: oversharing your trade pricing. In this episode, I break down why being too open about your pricing creates confusion, resentment, and profit erosion — and how you can confidently communicate y
S4 Ep. 181 The DIY Designer Syndrome
Ever feel like you're wearing all the hats in your interior design business and still answering client texts at 8 PM about grout colors? You might be stuck in what I call DIY Designer Syndrome: a mix of perfectionism, people-pleasing, and a dash of martyrdom that has you doing everything yourself. In this episode, I'm sharing how this mindset hurts your business (and your life), why "being busy"
S4 Ep.180 The Contract Catastrophe
Hey friend, welcome back to Design for the Creative Mind! I'm so glad you're here. If you're new around here, this season is all about Rookie Mistakes & Real Talk—a behind-the-scenes look at the most common missteps interior designers make in business (and how to bounce back when you make one). In today's episode, I'm sharing a hard lesson I learned the painful way—what happens when you don't have
S4 Ep. 179 Burnout Bakeout: When Hustle Turns Hazardous
Today's episode is one that's coming straight from the heart (and maybe a little from the edge of a breakdown). We're talking burnout—not the cute kind that gets fixed with a latte and a nap, but the crispy, crunchy, why-did-I-say-yes-to-this kind of burnout that so many interior designers are quietly dealing with. I'm calling it Burnout Bake Out—yes, it's on brand with our new Bake House theme, b
S4 Ep. 178 Time Trap: Charging By the Hour
Hey there, welcome back to Designed for the Creative Mind! Today we're diving into a topic that hits way too close to home for so many designers — the dreaded "time trap". Yep, I'm talking about hourly billing and the never-ending stress of tracking every bathroom break like you're auditioning for TaskRabbit. If you've ever stayed up late trying to remember how long that third round of tile edits
S4 Ep. 177 Spolier: I Burned the Old Recipe
Hey y'all, welcome back to Design for the Creative Mind — the podcast where we dive into the business side of interior design with strategy, heart, and zero fluff. Today's episode is a big one because I'm giving you a behind-the-scenes look at some major changes we've been cooking up. I'm thrilled to share that my coaching platform has officially rebranded! While the podcast will keep its name (De
S4 Ep. 176 Retail Rookie - Why Shopping Like a Client Costs You
Hey, hey, hey – welcome back to Design for the Creative Mind! This season, we're talking all about rookie mistakes and real talk – the stuff that's keeping so many talented designers stuck. And today? We're hitting a big one: shopping retail. Yep. I'm talking about that habit of ordering from Pottery Barn, HomeGoods, or West Elm, skipping your trade vendors, and sending clients links instead of
S3 Ep. 175 BONUS: Following What You Love, Finding Success with Bekah Hernandez
Sure! Here's a set of conversational, first-person podcast shownotes based on your transcript: Hey, hey! Welcome back to The Designed for the Creative Mind podcast. I'm Michelle Lynne, and y'all are in for a treat today. I sat down with the incredibly talented Bekah Hernandez, the founder and principal of Rebekah Nicole Interiors here in the Dallas-Fort Worth area—and this conversation is such a
S3 Ep.174 The People Pleaser's Predicament: Why Leading Beats Pleasing Every Time
Hey y'all, welcome back to the Designed for the Creative Mind Podcast! I'm so glad you're here. We're kicking off a brand new season: Rookie Mistakes and Real Talk — where I'm mixing up business blunders and behind-the-scenes truths from running an interior design firm. Today's episode is for every designer who's ever said "yes" when they really wanted to scream "oh hell no" — and then paid the
S3 Ep.173 Social Media That Sells: Turning Your Design Content into Clients with Angelyn Horrell
Hey there, welcome back to the podcast designed for creative minds and interior designers like you. You're already a pro at creating stunning spaces, but let's talk about your Instagram. If your content isn't attracting the right clients and turning them into paying customers, we've got a problem. That's why I'm so excited to bring on Angelyn Horrell today. She's the co-owner of Next Chapter Soc
S3 Ep.172 Email Lists And Why They Matter
Hey, it's Michelle Lynne, and welcome back to Designed for the Creative Mind! Today, I'm diving into one of my all-time favorite topics: email lists. I know, I know—email marketing might not sound as sexy as social media, but trust me, it's a game-changer for your interior design business. If you've ever felt like you're screaming into the social media void, this episode is for you. I'm sharing wh
S3 Ep.171 Advantage of Identity Marketing with Veronica Romney
Welcome back to the podcast designed for the creative mind! Today, we're diving into the world of marketing—but not in the way you might expect. If marketing has ever felt salesy, sleazy, or just overwhelming, this conversation is for you. I'm joined by Veronica Romney, a certified master marketer, keynote speaker, podcast host, and author with over 17 years of experience shaping marketing strateg
S3 Ep.170 How to Market Your Interior Design Services without a Portfolio
Hey, hey, hey! Welcome back to the podcast designed for the creative mind. I'm Michelle Lynne, and today we're diving into a topic that so many designers struggle with—how to market yourself without a portfolio. Whether you're tuning in from your studio, your car, or with a glass of wine in hand, I'm so glad you're here. Because building a business by design doesn't happen by accident. Let's get s
S3 Ep.169 Small by Design: The Power of a Boutique Firm
Welcome back to the Design for the Creative Mind podcast! I'm your host, Michelle Lynne, and today, I'm chatting with the incredible DeeDee DeWine Holloway, founder and principal designer of DeWine Design based in Florida. DeeDee's journey from artist to thriving interior designer is nothing short of inspiring, and I can't wait for you to hear all about it! What We Cover in This Episode: How DeeD
S3 Ep.168 Google Juice: Small SEO Steps for Big Visibility
Hey y'all, welcome back to the podcast! It's been a hot minute since I introduced myself, so if you're new here, welcome! This podcast is all about business content tailored for interior designers who want to grow and scale. I'm Michelle Lynne, owner of ML Interiors Group, a seven-figure, award-winning interior design firm in Dallas, Texas. I help designers who have hit five figures in revenue sca
S3 Ep.167 Using Your Website to Increase Community, Connections, and Conversions
Hey there! I'm so glad you're tuning in to the podcast designed for the creative mind. Whether you're in the car, sipping a glass of wine, or in your studio (maybe with that same glass of wine!), I'm thrilled you're here. Today, we're diving into a topic that every business owner should be paying attention to—how to use your website to increase community connections and boost conversions. To help
S3 Ep.166 From Social to Searchable: How to Get Found by More Clients
Hey, hey, hey! Welcome back to Designed for the Creative Mind. I'm Michelle Lynne, and today we're diving into something that can seriously level up your Instagram game—SEO-optimized captions and hashtags, specifically for interior designers. If you've ever wondered how to make your posts more discoverable (without spending hours on social media), this episode is for you! I recently went down a
S3 Ep.165 Boost Your Google Juice: 5 Easy SEO Tips for Interior Designers
Hey, hey, hey y'all! Michelle Lynn here, and today we're diving into something every interior designer needs to focus on—marketing. Specifically, how to show up in searches so more dream clients can find you. If your business has slowed down in 2024 (you're not alone!), this episode is for you. I've been in the interior design game for a while—running my own award-winning seven-figure firm, ML I
S3 Ep. 164 Attract Your Dream Clients
Hey, hey! Welcome back to the podcast! It's just me today, and we're diving into marketing—again! If you caught the last episode, you know we're doing a little marketing series. if we haven't met yet, I'm Michelle Lynne, owner of ML Interiors Group—an award-winning, seven-figure interior design firm in Dallas, Texas. I've got one foot in design and two feet in coaching interior designers on how t
S3 Ep.163 Embracing Uniqueness and Authenticity
Welcome back to the podcast! I'm so excited for today's episode because I get to introduce you to someone I've known for a few years now—and I think I can officially call her a friend. Meet Gaia Filippi! she's an Italian-born, California-raised, now-Dallas-based interior designer with a serious talent for creating unique, personality-filled spaces. Gaia has a background in high-end fashion, and
S3. Ep 162 From Hindsight to Foresight: Social Media & Client Attraction in 2025
Hey y'all, it's Michelle Lynne here! Happy New Year, and welcome to the first episode of 2025 on Design for the Creative Mind! I'm kicking off this year with a theme that I think we all need: how to select and secure new clients. After a challenging 2024, where client inquiries slowed down and timelines stretched longer than usual, I've learned a lot about pivoting and simplifying sales and market
S3 Ep. 161 Managing Like a Pro with Hillary Cohen
Hey there, it's great to have you back! Today, I'm thrilled to introduce you to the incredibly talented Hilary Cohen. With over 15 years of experience, Hilary has worked with top AD100 designers, El Decor A-listers, and high-profile celebrity clients across the country. From boutique hotels to stunning residential projects, she's done it all! Her work has been featured in Veranda, Homes & Gardens,
S2 Ep.160 Illuminating Lives with Ben Rousseau
Hey everyone! Welcome back to the podcast. I'm so excited to share this conversation with Ben Rousseau, an award-winning lighting artist and luxury product designer based in Hove, UK. Ben's creative journey is nothing short of inspiring, and today, we dive into his story, his work, and his passion for designing with light. Ben's story starts in Colchester, England's oldest recorded town. Growing u
S2 Ep.159 From Vision to Reality: The Grit, Grace and Timeless Approach of Old Soul Design Studio with Krystal Reinhard
Episode Summary Hey, friends! It's Michelle Lynne, and today on Design for the Creative Mind, I'm thrilled to introduce you to someone truly special—Krystal Reinhard, the CEO and principal designer of Old Soul Design Studio. Krystal and I go way back, connecting through my Interior Design Business Bakery, and we've had the joy of meeting in person several times. In this episode, we dive into Kryst
S2 Ep.158 Listener Q&A: Setting Boundaries with Your Clients to Protect Your Time with ML
Hey y'all! Welcome back to Design for the Creative Mind! Today, I'm diving into a question that came straight from Instagram—thanks to Louise from Design in Ireland. She reached out with a great one: "How can interior designers set boundaries with flat-fee clients who sometimes get a bit too comfortable asking for extra time?" Here's a peek at what I cover in this solo episode: Sales Process Essen
S2 Ep.157 Building a Luxury Brand: Tips on How to Stand Out in a Saturated Market w/ Allison Handler
Hey there, welcome back to the podcast! Today, I have an inspiring conversation for you with Allison Handler, the founder and principal designer of Allison Handler Design, based out of New Jersey. Allison's journey to interior design wasn't exactly traditional—she started in the world of fashion and merchandising in New York City. She had a dream to be like the iconic Carrie Bradshaw, and she m
S2 Ep.156 Curious About Interior Design? Understanding the Career with Rebecca Ward
Hey, hey, hey! Welcome back to Designed for the Creative Mind! Today, I'm thrilled to have Rebecca Ward from Rebecca Ward Design joining us. Rebecca Ward leads one of Sacramento's premier residential interior design firms as CEO and Principal Designer. With over 15 years of experience, she's an award-winning, certified interior designer in California, holding the prestigious NCIDQ certification.
S2 Ep. 155 Tile Art with a Purpose with Beth Porter
In this episode, I'm thrilled to introduce Beth Porter, an incredibly talented artist and co-owner of Wet Dog Tile Company. Beth shares her journey from a fine arts background to becoming a trailblazer in custom tile artistry. Wet Dog Tile Company is known for its unique, multi-textural tile designs that go beyond traditional forms, incorporating mixed media, organic shapes, and, often, personal
S2 Ep. 154 The One Thing Your Should Do For Your Business This Year (Now)
In this solo episode of 'Design for the Creative Mind' podcast, I share some strategies for conducting a year-end review and planning for the future of your interior design business using my review guide I developed and use in my business every single year. I cover essential steps such as identifying both favorite and draining projects, determining profitable ventures, setting financial goals, a
S2 Ep. 153 Attracting And Working With A Luxury Clientele In Your Design Business With Jeffrey Shaw
In this episode of the Design for the Creative Mind podcast we have Jeffrey Shaw. From humble beginnings, Jeffrey Shaw became one of the most preeminent portrait photographers in the United States. His portraits have appeared on The Oprah Winfrey Show and CBS News, in People and O Magazine, and in the halls of Harvard University and The Norman Vincent Peale Center, and countless beautiful homes a
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