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The Fintech Marketers and Leaders Podcast

The Fintech Marketers and Leaders Podcast

Growth Gorilla 91 episodes Latest Jul 8, 2025

The Fintech Marketers & Leaders Podcast uncovers actionable insights and explores the latest trends with fintech marketers and leaders. Host Shameer Sachdev shares real-life growth tactics and insights to help push your fintech to the next level. Episodes are released bi-weekly.

Episodes

Building Trust, Driving Growth & Staying Customer-Obsessed with Amy Loh, CMO at Pipe Jul 8, 2025 2306 Send a textRevenue-based financing. Embedded capital. Two sides of the same fintech coin—but scaling one is way harder than building the other.In this episode, Amy Loh breaks down how Pipe navigated a major product pivot without losing its mission, voice, or growth momentum. From her time building verticalised marketing engines at Square to scaling a lean team at Pipe, Amy shares how to make your
How Cynergy Bank Is Balancing Brand, Tech and Trust with Martin Kennington, Director of Marketing & Customer Jun 3, 2025 2523 Send a textBrand or performance? AI or human? Scale fast or build trust?Martin Kennington has been on both sides of the fintech marketing jungle—from scrappy startup content campaigns to boardroom brand pitches. Now at Cynergy Bank, he’s helping lead the charge as they scale into the mid-market without losing their identity.In this episode, Martin shares what it really takes to grow a fintech bran
Financial Education & Building for the Self-Directed Investor with Amberly Jones, Head of Growth at Frec Apr 28, 2025 1969 Send a textDirect indexing. Tax-loss harvesting. Capital gains strategy. Sounds niche, right? Not anymore.In this episode, Amberly Jones, Head of Growth at Frec, breaks down how they’re making a traditionally exclusive wealth strategy—direct indexing—accessible to a wider audience. From tackling financial education to layering in a light-touch sales team (yep, in a FinTech!), Amberly shares how he
How Cheddar is Redefining Financial Inclusion with Luke Ladyman COO & Co-Founder of Cheddar Mar 21, 2025 2325 Send a textIn this episode, we sit down with Luke Ladyman, the COO & Co-Founder of Cheddar, to unpack the pivotal shifts, challenges, and innovative strategies behind building a successful FinTech startup.Originally launched as a peer-to-peer payments platform, Cheddar has evolved into a loyalty and rewards platform focused on financial inclusion. Luke takes us through the strategic pivots, da
Cracking Crypto Growth with Imo Bábics Cheif Growth Office at Relai Feb 21, 2025 2406 Send a textIn this episode of The Fintech Marketers and Leaders podcast, we sit down with Imo Bábics, a fintech marketing veteran with over 15 years of experience, to discuss how to grow a fintech brand in the highly competitive and ever-evolving crypto space. From leading global marketing efforts for brands like Xbox, PlayStation, and EA to spearheading growth at Bitpanda and Relai, Imo shares hi
The challenges and opportunities of rebranding, with Leah Glass, VP, Global Marketing at Convera Aug 12, 2024 1791 Send a textShameer sat down with Leah Glass,  VP of Global Marketing @ Convera, to talk about how to navigate a rebrand.Before becoming Convera, the company was part of Western Union Business Solutions, a lesser-known division dedicated to b2b payments.Leah was first introduced to payments and fintech in her prior role at Amazon. At Convera, she leads a cross-functional marketing team that drives
The value of communications in driving business growth, with Valentina Kristensen, Corporate Affairs Director at OakNorth Aug 5, 2024 2793 Send a textValentina Kristensen, Corporate Affairs Director at OakNorth, talked about the value of communications in driving business growth in fintech.OakNorth was founded by entrepreneurs for entrepreneurs who had bad experiences trying to secure a loan for their company. The company has lent over 10 billion pounds to businesses across the UK and a variety of sectors.At OakNorth, Valentina overs
Marketing campaign evolution and embracing change, with Ian Roberts, Marketing Director, Direct Acquisition at Vitality Jul 29, 2024 2524 Send a textIan Roberts, Marketing Director, Direct Acquisition at Vitality, talked about campaign evolution and the importance of embracing change.A customer-led, commercially astute leader with over 25 years in financial services marketing — creating and delivering marketing strategies, propositions, and campaigns — he oversees all direct-to-consumer and direct-to-business acquisitions at Vitalit
Building genuinely disruptive products, with Chris Franklin, CMO at VibePay Jul 22, 2024 2485 Send a textWe had Chris Franklin, VibePay's CMO, talk about how this fintech builds products with the end user in mind.Fresh-faced in the FinTech space, Chris has a background in retail management. Tired of the 16-hour workday schedule, Chris took six months off to backpack in Asia and Australia and returned with a desire to get into Marketing. He got a Creative Writing degree and worked thro
Adapting to the new Content Marketing landscape with Loïs Mills, Senior Content Lead at Yonder Jul 15, 2024 2780 Send a textWe had the lovely Loïs Mills, Senior Content Lead at Yonder, chat about the role of content marketing in today’s day and age.Loïs tried the corporate and entrepreneurship life before making her way into the startup life, which she calls “not the straightforward journey.” Currently the Senior Content Lead at Yonder, she aspires to establish the brand as more than just a credit card produ
How to craft authentic brand narratives, with Toni Gregory, Head of Content Marketing at GoCardless Jul 7, 2024 2325 Send a textToni Gregory, Head of Content Marketing at GoCardless, shared some inspiring insights on crafting authentic brand narratives. Toni’s career has been blooming at GoCardless. She rose from Content Marketing Manager to Head of Content Marketing and is currently ensuring all content marketers are aligned while overseeing the brand strategy.Toni’s also leading GoCardless’ event series suppor
How to Scale Fintech Products for Explosive Growth, with Ishita Sinha, Senior Growth Marketing Manager at Upgrade, Inc. Mar 19, 2024 1766 Send a textIshita Sinha, Senior Growth Marketing Manager at Upgrade, Inc., shared her user acquisition secrets for scaling fintech products and achieving growth.Before moving to FinTech, Ishita was in EdTech, teaching Google Ads for Beginners at the Coursera Project Network, where she reached 110K+ learners.A marketer with deep consumer empathy and strong analytical thinking skills, she oversees a

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