Dishing Up Digital with Ellen Mackenzie
Dishing Up Digital with Ellen Mackenzie is a podcast for women building online businesses that prioritize both profit and well-being. Hosted by Ellen Mackenzie, a former 9-5 worker turned multi-six-figure digital entrepreneur, the show offers strategy for sales and mindset for growth. Each episode encourages freelancers, coaches, creatives, and content creators to run their businesses on their own terms with fewer hours, stronger boundaries, and marketing that converts.
Episodes
Why Instagram Engagement Is Dead (And My New Strategy)
Instagram engagement just hit record lows... and as a creator and business owner, I'm feeling it. So I'm walking you through the 3 things I'm actively changing about my Instagram strategy in 2026 - in real time - so you can decide whether to copy them, tweak them, or wait for my update in a month.In this video, I break down what's actually happening with the Instagram algorithm in
How to Set Up Claude Cowork (99% Better Than Other Freelancers)
If you're using Claude like a search engine, you're using maybe 5% of what it can actually do. In this video, I'm showing you the exact way I set up Claude Cowork to run my multi-six-figure freelance business — and the three foundation steps that put you ahead of 99% of freelancers and solopreneurs still typing prompts into a chat box.This is Layer 1 of the AI operating system I use ac
making $100k as a social media manager is not hard
Scaling as a social media manager or freelancer: it's simple math and a simplified business. In this video I'm breaking down exactly how many clients you need (at $1,500, $2,000, and $2,500/month) to hit six figures, why simplicity is your biggest competitive advantage, and the mindset shift that changed how I run my entire business.In this video:✨ The exact client math behind a $100K soci
how to get your business organised (when everything's a mess)
Here's the exact 4-step system I use to reset when I'm burnt out, overwhelmed, and my systems have completely fallen apart — and how you can do it too.In this video, I'm covering:- How to triage your brain when everything feels urgent- Reconnecting with your quarterly goals (and why that fixes everything)- Using AI as your executive assistant (morning briefings, email triage, trend res
the truth about UGC… here’s what to do instead (2026)
If you’re a UGC creator in 2026… this is the conversation nobody’s really having. UGC isn’t dead. But relying on it as your entire business? That’s where things start to fall apart.In this video, I’m breaking down what’s actually happening behind the scenes — from market saturation and rising standards, to why audiences are starting to see straight through “authentic” UGC ads. I’ve worked in this
I Made $74K in 3 Months… But There’s a Problem
This is a full Q1 CEO report and deep-dive into the data behind my business — not just what I made, but how I made it, what actually drove sales, and where the biggest opportunities for growth are right now.In this video, I’m walking you through a real quarterly business review so you can see:how to analyse your revenue, leads, and conversion datawhat numbers actually matter when you’re trying to
what’s inside a $3k/month social media management package
If you’ve been overdelivering, overposting, and still undercharging… this is probably why.In this video, I’m breaking down what I’d actually include in a $3k/month social media management package — and more importantly, what doesn’t need to be there.Because premium pricing doesn’t come from doing more. It comes from how you position, structure, and run your business.We’re covering:✨ What a $3k/mon
Is Notion Really Worth It? My Honest Review as a Social Media Manager
Thinking about using Notion to run your social media management business? Watch this review first.I tested Notion for two months inside my own workflow to see if it could replace my task manager, planning system, and content calendar. And while it’s one of the most powerful free productivity tools online, there are a few limitations social media managers don’t talk about enough.In this video, I’m
The 3 things that scaled my social media business
Most freelancers don’t have an income problem. They have a reinvestment problem. Once you start making money in your business, that revenue is no longer a salary. It’s fuel. And if you want to hit consistent $10K, $20K, $30K+ months, you have to learn where to pour it.In this episode, I’m breaking down the only three investments that have actually shifted the needle in my business over the last se
The “Quiet” Strategy to Book Premium Clients With Less Than 1K Followers
You don’t need 10K followers. You don’t even need 1,000. If you’ve been holding off on going “all in” with your social media management business because you think you need a big following first… this is your wake-up call.In this episode, I’m sharing the quiet strategy to book premium, high-ticket clients — even if you’re brand new and barely have a presence online. These are the same methods I use
How to become a full-time social media manager in 2026
Ready to quit your 9–5 and become a full-time social media manager in 2026? This is your roadmap.In this episode, I’m giving you a full 12-month plan to go from beginner (or part-time side hustler) to booked-out and thriving in your SMM business.You’ll learn exactly what to do in each quarter — from landing your first client without an Instagram following, to building a portfolio that converts, to
the daily habits of $100k social media managers (stop acting like a freelancer)
Motivation is flaky. Discipline and habits are what actually get you paid. In this episode, I’m breaking down the boring, repeatable daily habits that help you act like a $100K-a-year social media manager before the money shows up. Because six-figure businesses aren’t built on vibes. They’re built on systems, ownership, and habits that signal: this is a real company.If you want to grow faster, mor
Exposing the income streams that made me $270K while working LESS
Transparent, juicy, and zero gatekeeping—today I’m breaking down exactly how I made $270,000 NZD in 2025 across my digital products, brand sponsorships, client work, and more. But here’s the twist: I made the same amount as last year… working way less and loving my business more than ever.This isn’t just a numbers episode—it’s the real story behind the pivots, risks, burnout, boundaries, and break
Best Carousel Content Ideas for Instagram Growth in 2026 📈🚀📲
If you want to go viral in 2026, you need to stop creating carousels like it’s 2021. That basic Canva infographic? Not cutting it.Instead, you need bold, opinionated, story-led content that cuts through the scroll and converts eyeballs into followers, buyers, and fans.In this episode, I’m breaking down the 3 viral carousel types dominating my feed, my metrics, and my business right now—with real e
5 Marketing Lessons From Kim Kardashian’s All's Fair 👀 | Viral Content Strategy Case Study 📝
If you want a masterclass in modern marketing... stop looking at other creators and start looking at Kim Kardashian and Ryan Murphy.All Is Fair just had the biggest debut on Hulu ever, and whether you love the show or hate it... the marketing is undeniable. Today I’m breaking down the 5 strategies behind their viral success – and how YOU can use them to scale your content, your creative business,
My Exact Strategy to Scale with ChatGPTt & AI in 2026 📲 (it gets to be easy)
Are you scared AI is going to replace you as a service provider? I get it—but here's the truth: AI isn't your competition, it's your co-creator. In this episode, I'm breaking down exactly how I use AI in my business (without losing my human touch), how it’s helped me grow faster, create better content, and work fewer hours.We’re ditching the fear-mongering and talking real strategi
How to Create a Social Media Manager Portfolio (NO experience) 👩💻 Step-by-Step Guide for Beginners
Want to land your first social media manager client but feel stuck because you have no experience and no portfolio?In this video, I’m breaking down exactly how to build a high-converting portfolio from scratch - even if you’ve never had a paying client. Whether you’re a beginner SMM, content creator pivoting to services, or just want to book clients faster, this is your step-by-step roadmap.I’m al
How I've Made a Million Dollars as a Creator 👩💻💰 (without a big team or going viral)
I built an online business that’s now hitting nearly $1 M in revenue, and I didn’t do it with a viral reel or a big team. I did it with a clear strategy, consistent execution and the right systems. In this video I’m breaking down my full income journey, the key things that worked (and what didn’t), and how you can apply the same frameworks to your own business.xx Ellen💕 Thank You to Rella for Spon
How AI is going to help you reach $100k as a social media manager [full webinar]
AI isn’t replacing you—unless you let it.In this episode, I’m sharing the full replay of my most popular free webinar to date—a training designed to help you build a thriving, booked-out business as a social media manager or service provider in 2026 without getting left behind by AI.We’ll cover:Why ChatGPT won’t replace high-touch service providersHow to become the irreplaceable option in your nic
What I Wish I Knew Before Becoming a Social Media Manager
In this spicy episode of the Dishing up Digital podcast, I’m sharing some of the wildest, most chaotic moments from my 6 years as a social media manager. From nightmare clients to contractor drama, invoice ghosting to holiday content meltdowns—these stories had me questioning everything.But with each messy moment came a powerful lesson that’s shaped how I run my business today.Here’s what we’re di
The "Boring" Strategy to Hit $10K Months With Under 2k Followers
You don’t need 100k followers, a trending Reel, or a viral launch to make your first $10k month. I hit five-figure months before I had 2,000 followers—and it wasn’t magic, it was method.In this episode of Dishing Up Digital, I’m pulling back the curtain on the actual strategy that helped me go from low views to high income.You’ll learn:✨ Why follower count is NOT a business plan✨ The 4-part framew
$500 for ONE video: How Janice became a UGC creator in her 60s
If you’ve ever thought “I missed the boat” when it comes to content creation… this episode will flip that belief on its head.Today, I’m joined by one of my incredible students—Janice, a 60+ UGC creator who’s redefining what’s possible at any age.We’re talking about what it really looks like to start creating content later in life, how Janice landed her first brand deals, and the mindset shifts tha
2026 Is the Year of the Micro Creator - Here’s How to Build Your Brand Without Going Viral
The creator economy is exploding—growing from $250B in 2024 to a projected $480B by 2027—but here’s the truth: you do not need a million followers or viral videos to claim your slice of the pie.In today’s episode, I’m walking you through the exact strategies micro creators can use to grow a magnetic brand, build a community, and generate consistent income—without burnout and without waiting to blo
$40,000 in 30 Days: My Real Revenue Breakdown
August 2025 was my highest revenue month ever—and in this episode, I’m pulling back the curtain on exactly how I hit $40K (in New Zealand dollars) in 30 days.No fluff. No fake urgency. Just the real strategy, shifts, and streams that made it possible.In this episode, I break down:✨ The 9 revenue streams that made up my $40K month✨ How I rate each revenue stream and how important they are✨ Which of
I Doubled My Prices and Thought I’d Lose Clients... Here’s What Actually Happened
In today’s episode, I’m pulling back the curtain on one of the most terrifying (and transformational) decisions in business: raising your prices.I was booked out, overworked, and knew something had to shift. So I doubled my prices—fully prepared to be ghosted or told I was “too expensive.”But here’s the thing: the client still said yes.And that moment changed everything.I’m sharing the full story,
Your New Social Media Strategy Starts Here 📲✨
Struggling to grow on Instagram, TikTok or Youtube? DESPITE posting consistently and doing everything "right"? You’re not alone… and you’re not broken. The truth is, most social media “strategies” in 2025 are just content calendars with no real conversion plan behind them.In this episode, I’m walking you through the exact strategy I use to sell $400K+ in digital products - including how to build a
The 5-step strategy that took me from 0 to fully booked!
🚨 Sign up for my FREE 3 day online conference for social media managers: https://www.ellenmackenzie.com/summit2025If you’ve ever thought, “Why is no one booking me?”—this episode is your wake-up call. Inside, I’m breaking down the exact 5-step strategy I’ve used over and over again to get fully booked fast—whether I was starting from scratch, lost a big client, or just needed fast cash flow in my
Don’t Make These Tax Mistakes: My Accountant Could Save You $10k+
Let’s talk money - because ignoring the “boring stuff” could be costing you thousands.In this episode, I’m sitting down with my accountant to break down the stuff no one talks about:➡️ What small biz owners always get wrong➡️ How to stay organized for tax season (without crying)➡️ When to hire help (and how to afford it)➡️ What actually matters when you’re starting outThis is the episode that woul
Is your inner broke girl holding your business back?
Let’s talk about the unspoken villain in your business story: your inner broke girl.The one who hoards money, second-guesses every investment, and whispers, “you can’t afford that” every time you try to grow. In this episode, I’m unpacking the mindset that secretly runs the show for so many online entrepreneurs—and how to shift it.We’ll cover:✨ What “broke girl energy” actually looks like in busin
How to Build a 6-Figure Online Business Before 2026 (Without Working 40 Hours a Week)
Whether you're a freelancer, creator, or coach, this is your roadmap to working less and earning more before 2026 hits. In this video, I'm breaking down the 3-part Freedom Framework - aka the three key steps to scaling your online business without working 24/7.To celebrate the re-launch of the Dishing up Digital podcast, I'm hosting an epic giveaway! Enter here: https://www.ellenmackenzie.com/podc
Red Flag Clients You Need to Avoid
In this episode we're chatting about those red flags that pop up in our clients and potential clients from time to time. Take it from me, someone with a lot of experience, I still can get caught out with red flags. Sometimes you need to look back and reflect and learn from these mistakes - luckily for you, I've compiled them all up to help you out!
RED FLAGS:
Asking for a discount
Can't m
How to Make a Social Media Strategy for More SALES
What do you do when your social media strategy is no longer working for you? Firstly - you're not alone! This happens to so many business owners and this is exactly what I'm gonna be unpacking in today's episode of the Dishing Up Digital podcast.
Some Takeaways:
You are going to have to pivot your social media strategy.
Your bio is hot real estate.
You need to be so repetitive in your messag
This is Your Permission NOT to Have it all Figured Out
"This episode is your permission slip to not have it all figured out"
In this episode I'm chatting about jumping in to your new venture without having all your t's crossed and i's dotted. Sometimes it's something that you just need to do! I'll speak from personal experience, and we'll also do a mini case study on Meghan Markle's latest business ventures.
A few takeaways from this episode:
B
How to stay consistent when you're busy AF
Guys! I'm so sorry for the lack of podcast last week, but things have been hectic! If you're not aware of what's been going on, well, I've been a busy girl launching my second studio space for MacKenzie Studios. It's been crazy, but I am super proud of everything and would love you to go and have a look at it on Instagram. On top of launching the new studio space, I've still been truckin
Is UGC Content Dead in 2025?
If you're thinking about becoming a UGC creator in 2025, this episode might ruin your day. But I could help you avoid a very big mistake.
We're going to unpack the rise of the UGC industry as well as what I predict could be it's downfall in 2025.
I'm also going to share what you can do to build a more sustainable business as a creator and prepare for the changes coming.
What I love about UGC:
con
The EXACT Steps to Starting and Scaling Sustainably as a Social Media Manager
This episode is one of my most valuable yet and is actually a replay from my last webinar at the end of February.
In this free training, you'll learn the 3 key steps to successfully set up your freelance business as a social media manager.
How to find high-ticket clients: freedom does NOT mean working for $200 a month
Systems and workflows: Get a
Quitting your Job? Listen to this First
In this episode, I share my personal journey of quitting my corporate job to pursue entrepreneurship, detailing the emotional challenges and practical steps involved. I provide you with five essential tips for those considering leaving their 9-to-5 jobs, emphasising the importance of preparation, financial stability, and strategic planning.
My 5 Essential Tips:
Don't
The Power of Taking Action: How this Social Media Manager Started her Business! Interview with Abbey Graves
In this episode my two worlds collide as we chat Social Media Management and Podcast Production with the wonderful Abbey Graves. From radio DJ to Government Social Media Manager to taking her own side hustle full time we discuss her journey and how she was able to apply what she learnt from the Dishing up Digital School to her podcast production company.
Some Key Takeaways:
The turning point in g
This is What a $2000 Social Media Management Package Includes
My pricing episodes always bring out some interesting comments and responses. Yes I’m going to be revealing every deliverable the details as part of this package, but I first need to reiterate that pricing is personal and everyone is different. There are so many different factors to consider from your level of experience, to where you’re based in the world. Other than a chat about pricing strategy
Hourly Rates vs Monthly Packages: Social Media Manager Pricing Models
Pricing is such a big conversation around social media Management. I always get DMs on this topic and whenever I do a podcast around pricing it quickly becomes one of the most downloaded. I even have 4 videos on pricing in the Dishing up Digital school alone!
Topics I cover in this episode:
When hourly rates are useful
The downside of hourly rates
How packages benefit your clients
How to mak
Why it's Time to Move to YouTube
How are all my fellow Social Media Managers and Business Owners? What a crazy start to the year this has been. I mean, I don't usually rush to post an update when TikTok gets banned in the US, or there's ANOTHER algorithm change on instagram, or when TikTok gets reinstated, but it's hard to ignore what's been happening over the month of January in our industry alone! Usually I can just roll with t
$10k from one $39 Digital Product: Case Study Analysis
Spicy Ellen makes a bit of a return in this episode as I discuss the realities of launching and selling digital products. Online "Gurus" love to tell you that all you need to is to create and sell this one digital product and you'll be set financially! Well, lets debunk that myth and have a bit of a reality check.
Some takeaways from this episode:
Many online coaches oversimplify the
Should I Lower my Prices to Book More Clients as a Social Media Manager?
Sign up to my FREE webinar on how to be a Social Media Manager. Price, package & pitch your way to booking out your services with an easy "yes" from clients!
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This episode came about after 2 of my students asked me if they should create a lower priced package for potential clients. The short answer? No! The long answer, listen and find out!
Some takeaways from the episode:
Loweri
The Strategy that got me Clients with NO Experience
Sign up for my FREE webinar on becoming a Social Media Manager: https://www.ellenmackenzie.com/freewebinar
Apologies if you thought you would be getting an episode on Social Media Strategy! Instead this episode is on the strategy that helped me book my first clients as a Social media Manager with no experience. My 2 rules for this strategy are:
You don’t need an Instagram followin
5 Steps to your First 500 Followers on Instagram
TBH, if I titled this episode "10 Steps to Your First 10,000 Followers" I would probably get way more downloads and listens. The reason I've chosen to focus on your first 500 followers is because I believe this milestone is incredibly life-changing and powerful and I really want everybody listening to this episode to focus on building a small but mighty audience.
The 5 Steps I'll be covering are:
How much money I made in 2024
As a freelance social media manager and online coach/creator, I LOVE having multiple revenue streams. Here's a breakdown of how much each revenue stream made me in 2024. This video also covers my expenses and profit (how much it costs to run my business) as well as a quarter by quarter breakdown with what went right and what went wrong this year. November and December was a pretty tough month in b
Scaling Your Social Media Marketing Agency to $10K Months
It’s that magical time of year again when we are about to enter a new year. And I don't know about you guys, but I get excited this time of year. I love the buzz, the energy, the excitement, and I love how there's something about entering the new year that can give you the motivation that perhaps you've been lacking for the rest of all the previous year.
I wanted to take a little moment for
These 5 Social Media Trends Are Going to Change Everything in 2025
What does the future of Instagram, TikTok, Youtube and all social media platforms in 2025 look like? Today I'm sharing my predictions and the trends I think are going to have an impact on the industry. As a social media manager, I LOVE using the New Year as a time to reassess my strategy and I hope this podcast episode leaves you feeling inspired.
00:41 - How AI is going to evolve in 202504:23 - T
Zero Confidence
Guys, my confidence has taken a bit of a knock lately and I’ve been struggling behind the scenes. From what to post, to should I record this podcast episode - in fact, this wasn’t even the podcast episode I was originally going to post! It happens to all of us and has been especially prevalent in our industry of late.
I do hope this helps someone and you can gain your own confidence back! It’s a l
5 Lessons from 5 Years in Business
Today is all about the lessons I’ve learnt after being self employed for 5 years. Social Media Management was something I could get started in with no experience (I basically “winged” it), and now I help other Social Media Managers to not “wing it”, do things successfully by learning from my mistakes and scale faster to be working for themselves from anywhere in the world.
This episode is br
Doubling her Income as BRAND NEW Social Media Manager! Interview with Stenya LeClair
If you’ve been sitting there telling yourself that it’s too late to get started as a Social Media Manager, or that you don’t have enough experience, or any of the other text book excuses newbies like to use, this episode is the one for you!
I chat to the fabulous Stenya, who is one of my Dishing Up Digital School students. She enrolled in the programme earlier in the year and has had some amazing
From Side Hustle to Quitting Her Job in Just 4 Months! An interview with Olivia from Lila Studios
The Dishing Up Digital School is now OPEN! Join Now: https://www.ellenmackenzie.com/Dishing-up-Digital-School
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In today’s episode I chat to the wonderful Liv, from Lila Studios, about her journey to becoming a full time Social Media Manger, how she booked her first clients and how she is now growing & scaling her business.
Liv has a pretty cool story in that she managed to quit
What Everyone Gets Wrong About Social Media Management
Dishing Up Digital School is re-launching this week: https://www.ellenmackenzie.com/Dishing-up-Digital-School#signup
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Guys, this episode is a bit spicy! In fact, it was meant to be something completely different, but I woke up this morning and had to get these words out!
Today I'm talking about:
What does a social media manager actually do? Spoiler alert, you get to decide! A 
Social Media Manager Q&A | November 2024 Edition
This week is a Q&A brought to you by my Instagram question box. I had some great questions come through and have had to whittle it down to 6, so I don’t turn this on to a loooong podcast. Also, with the approaching busy season of Black Friday, the Holiday Season and my business birthday, I wanted to keep this episode light & breezy and just have a chat with you all.
Questions covered today
Buying my First Home as a Freelancer (emotional chat + tips)
Guys, I am so lucky to have been able to buy a house with my partner, Ali, this year, and this episode is all about how I got there, along with my very practical savings tips.
From being advised not to quit my salaried job by a mortgage broker to being in a position to withdraw money from my investment stocks for the house deposit, I go through the journey with you.
A few takeaways:
The str
1,000+ cold email pitches... THIS is the only person I hired
Who says cold emails are dead? If done the right way, your cold pitch emails will have potential clients responding back and becoming a part of your roster!
Today we’re discussing tips to have successful cold pitches from personalization to perfecting the follow up. I’m even sharing an example of a successful cold pitch that worked on me and led to me hiring someone this year, 2024.
TABLE O
Launching a Tech Startup: Funding, Social Strategy & More with Natalie Barbu
In this episode I chat with the amazing Natalie Barbu as she reflects on her journey from a bored teenager making makeup tutorials on YouTube to launching her project management tool, Rella. She addresses the difficulties of shifting from influencer to entrepreneur and highlights the role of community engagement in marketing.
It was so great to chat to Natalie and hear about how she sti
Marketing Case Study: Lululemon & Their Social Media Strategy
This week is a fresh new episode! Thank you so much for your patience these last couple of weeks while I've been busy with business things, and buying my first house things!! It's all been a very exciting and full on couple of weeks!
This week I am chatting about Lulu Lemon and their social media strategy, and there's is an interesting one to dive into!
Some Key Takeaways:
Their focus on communit
Episode Rewind: Can You Become a Social Media Manager With No Experience?
NOTE: This episode was originally uploaded in August 2021.
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Yes! Another Rewind episode, but this was so popular and also happens to be one I still send to people when they ask me anything about needing experience in my dms. It's had a bit of editing done to the episode, but I still think you'll get a lot out of it today!
When I decided that I'd like to become a social media manager, I didn't t
Episode Rewind: A Full Social Media Strategy for Beginners in 5 Steps
NOTE: This episode was originally uploaded in January 2022. It is one of my most downloaded episodes, so I though this was a good time to re-release it to you. Everything is still relevant today!
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Social Media Strategy: This was something that used to highly intimated me! Imposter syndrome is flaring as a new entrepreneur finding your way in a new industry, and this word strategy honestly
Is a Social Media Manager Responsible for Growth?
Is a Social Media Manager Responsible for Growth? The answer isn't so straight forward.
This episode is one about the challenges behind Social Media Managers, and the pressure we put on ourselves! It's also an episode I think business owners who have a SMM already, or are looking to hire a SMM, could benefit from listening to.
Some takeaways:
There is a lot of pressure and expectation on social m
Onboarding a New Client: My Step-By-Step Process
This is an episode I've been thinking about doing for awhile now, but I wasn't how much you would want an episode on this until someone actually requested it in my DMs. While onboarding a new client is something I've done many times, I realise it can be quite daunting your first couple of times. Hopefully this episode helps you get some key steps locked in for your first or next onboarding.
Some k
Boundaries, Self-Acceptance & Finding Balance as Entrepreneurs | Interview with Maisie Hill
Maisie Hill is a life coach, hormone and menstrual cycle expert, podcast host and bestselling author dedicated to empowering individuals to master their inner landscape and live authentically. Maisie’s vision is to foster a world where self-criticism and societal pressures are overcome with wisdom and compassion.
Her bestselling books include; Powerful, Period Power and The Period Power Card Deck
One Year of Owning a Content Studio
It's been one year of owning my own content studio in Auckland Mackenzie Studios, and boy have I learnt some lessons along the way!
Having to hand-hold customers who don't read your FAQs!
Being challenged with imposter syndrome and self doubt - even though I've already done so much work on myself in this area
All the maintenance costs that come with owning a physical business vs an online busines
I'm Closing the Dishing Up Digital School...
Okay, okay, it's not quite as dramatic as that. But because I am always committed to YOU, my students, I am doin a full revamp of the school and the modules. Listen today to find out all the details and the reason why I'm doing this!
Takeaways from this episode are:
My frustration with the online coaching industry as a whole
Richard Branson's focus on providing excellence for customers is a key d
Social Media Manager Q&A: Pricing, Unrealistic Clients & More!
Clients don't fall out of the sky. Find out what's working right NOW in this brand new 60 minute live training you will learn...
The biggest mistakes new SMMs make
Pricing your services to make them more attractive
Pitching, networking and getting in front of clients
Sign up for the FREE Live Webinar now: https://event.webinarjam.com/register/14/l7q5oa0
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On today’s episode
The Do's & Don'ts of Social Media Management in 2024
Clients don't fall out of the sky. Find out what's working right NOW in this brand new 60 minute live training you will learn...
The biggest mistakes new SMMs make
Pricing your services to make them more attractive
Pitching, networking and getting in front of clients
Sign up for the FREE Live Webinar now: https://event.webinarjam.com/register/14/l7q5oa0
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Some of these may
What's Actually Working on Instagram Right Now: Selling During Economic Downturn
Hello! On today's episode I'm chatting about strategies for selling on Instagram in the current economic client. Here are my 5 key tips:
Give customers more time to buy
Repitition in your marketing
Can you offer a discount or upsell?
Sell the solution/value/why you
More 1:1 touchpoints during the sales process
If you have the time, please could you rate and review this podcast or subscribe to it
Mindset & Business Lessons From Simone Biles
Ellen discusses the inspiring journey of Simone Biles and the lessons we can learn from her as business owners. This episode was inspired by her amazing performance at the Olympics and was recorded after she won the all-round gold medal! Ellen emphasizes the impact of Simone's story on mental health and the importance of prioritizing oneself.
Key takeaways:
You have the power to write your
How to Find Clients as a Social Media Manager: What's Working NOW!
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital
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One thing that aspiring Social Media Managers always ask me is, how do I find clients? Listen to this episode for some ideas that are proven to work and that have worked in the current climate of 2024.
The points covered are:
Looking at multiple avenues
Col
How to Grow an Email List with Elise from Connection Copy
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital
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Elise Hodge shares her journey in the online business world, starting with blogging and building a community on Instagram. She then transitioned to creating digital products and courses, eventually launching her copywriting business. Elise provides advice on email
Building Meaningful Partnerships and Communities: Interview with Linda Sidhu
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital
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Linda Sidhu shares her entrepreneurial journey, starting with missteps in network marketing and skincare before launching her own business. She found success with creating quizzes for lead generation and launched the Mixer Mind, a community for entrepreneurs. Lind
Marketing Case Study: Odd Muse & Their Social Media Strategy
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital
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This episode analyses the success of the fashion brand Odd Muse and highlights key marketing lessons that can be applied to other businesses. The five lessons discussed are: 1) Good marketing won't save a bad product; 2) Utilise multi-platform marketing to create
6 Month Holiday from her Business: How this Freelancer Travels and Takes Time Off
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital
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Samantha shares her business journey of starting Nomad Copy Agency and transitioning to solopreneurship. She discusses the challenges and rewards of running a remote business while traveling. Samantha also explains the role of a copywriter and the different types
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Bonus Episode!
Join the Dishing Up Digital School today! https://www.ellenmackenzie.com/Dishing-up-Digital-School
And if you have any questions about the Live Accelerator, contact me on instagram: https://www.instagram.com/ellenmackenziee/
~~~
In this bonus episode, Ellen discusses the negatives of working as a social media manager and how to navigate them. She highlights thr
The Power of Authenticity on Social Media! Instagram Coach Brittany Worthington Talks Growth
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital
~~~
Brittany Worthington shares her journey from professional dancer to business owner, highlighting the transition to social media and marketing management. She discusses the influence of her dance career on her business, the challenges of imposter syndrome, and the
Let Go of the Pressure! Boundaries, Burnout & Social Media with Wellbeing with Maia
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital
~~~
Maia shares her entrepreneurial journey and how her passion for holistic health led her to start Wellbeing with Maya. She discusses the importance of having supportive parents and the freedom and flexibility that comes with owning a business. Maia also talks about
20+ Million Views: How to Turn a Viral Video Into Paying Clients | Interview with Maureen Evelyn
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital
~~~
Maureen Evelyn, a full-time content creation coach, returns to share her strategies for creating viral content and turning views into clients. She emphasises the importance of persistence and posting consistently, even if the engagement is low. Maureen belie
Solopreneurship vs Agencies: Why Less is More with Latasha James
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital
~~~
Latasha James shares her journey as a social media manager and freelancer, and how she transitioned to running her own agency and creating online courses. She discusses the reasons why she was drawn to freelancing and social media, including the creative aspects a
Social Media Platforms Ranked: Instagram, YouTube, TikTok, Podcasting & More
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital
~~~
In this episode, Ellen Mackenzie discusses the different social media platforms she uses in her business and ranks them based on their organic exposure, connection, direct sales, and evergreen content. She starts with YouTube, which she rates highly for organic ex
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