
10Fold Founders
Strategy, systems, and community for Christian founders who refuse to trade their values for revenue. This is where faith-driven builders connect, grow, and compound for their businesses, their families, and the kingdom.
Episodes

The Business of Aspiration: Clayton Greene on Building Advent Blocks
In the first interview of the 10Fold Founders Framework's Phase One: Aspiration series, Arthur Tew sits down with his friend Clayton Greene, CEO and co-founder of Good Kind and creator of Advent Blocks. Clayton shares the origin story of Advent Blocks, sparked by his young daughter's comment that Christmas felt more about presents than Jesus, and traces how a five-family experiment grew into a bus

How to Pay Google Without Setting Your Money on Fire
Arthur Tew and Josh Staab close in on pillar three of the four-pillar marketing framework: paying for your placement on Google. They break down the two main paid channels for local businesses, Local Service Ads and Google Search Ads, and cover how each one charges you, how Google decides whose ad shows first, and why the real number to track isn't cost-per-click but cost-per-booked-job. Josh walks

Own Your Google Business Profile Before Your Competitor Does
Part three of our five-part marketing series looks at the single biggest conduit for a local business: local search. Arthur and Josh trace how people have found local vendors, from word of mouth to Main Street signage to the Yellow Pages to Google, then break down the four pillars that decide who shows up when someone searches for what you do: your Google Business Profile, the Map Pack, reviews, a

CRM & Pipeline: How to Stop Losing the Leads You Already Have
Arthur Tew and Josh Staab dig into pillar one of 10Fold's marketing framework: CRM and pipeline. They break down why most business owners lose more money to poor follow-up than to weak lead generation, walk through the stages every customer moves through — from first contact to brand evangelist — and share a "speed to lead" stat that changes how fast you should respond to new leads.Timestamps:00:0

Content & Conduits: The Two Things Your Marketing Actually Needs
Arthur Tew and Josh Staab kick off a five-part marketing series by breaking marketing down to its two essential building blocks: content (the story you tell) and conduits (the channels you use to tell it). They walk through the PSA framework (Problem, Solution, Aspiration), the RAD framework (Real, Accessible, Demonstrable), and how to define your Ideal Client Profile before you ever pick a channe

Real, Accessible, Demonstrable: The 3-Word Test for Every Business
Is your business RAD? Arthur Tew and Josh Staab break down the RAD framework, real, accessible, demonstrable, as a simpler, sharper alternative to product-market fit. They walk through why some of the most well-funded startups in recent memory (Quibi, Juicero, Theranos) failed one of the three tests, and how branding can carry a business for a while but never forever.Timestamps:00:07 What does it

The "Do What You Love" Myth: Why Mastery Comes First
We're pushing back on the most repeated career advice out there: "do what you love and you'll never work a day in your life." Arthur, Sydney, and Josh make the case that it actually runs backwards — you don't start with love, you start with reps, mastery, and value creation, and the love follows. Sydney unpacks why she excelled at volleyball without loving it, Josh breaks down the toolbox-and-spec

Is It Time to Up Your Brand Game? Redesign vs. Refinement.
Your logo is just the clothes. Your brand is the person wearing them. In this episode Arthur, Sydney, and Josh get into what a brand actually is, when a founder should start working on theirs, and how to tell when it's time for a refresh instead of a full rebrand.Time Stamps:00:00 Cold open: your brand is the person, the logo is just the clothes05:41 When should an entrepreneur start thinking abou

The Question Every Business Owner Needs to Answer
Why did you really start your business?Most entrepreneurs answer with things like freedom, money, or being their own boss. But if you keep asking “why,” you’ll often discover something much deeper.In this episode of the 10Fold Founders Podcast, Arthur Tew, Josh Staab, and Sydney Andress explore how faith-led entrepreneurs can build businesses that align with God’s calling—not just financial succes

Are You Building the Business You Set Out to Create?
Episode SummaryArthur Tew sits down with Josh Staab and Sydney Andress to unpack one deceptively simple question: are you building the business you actually set out to create? They dig into why so many founders freeze when asked to define their "why," using Josh's early surf brand as a cautionary tale about starting without direction.The conversation moves through the 10Fold Founders framework, to

How to Build a Business System That Lasts
Summary: In this episode, the hosts discuss the importance of having a clear, actionable business plan rooted in core principles. They explore how to choose, implement, and stick to a strategy that aligns with your business goals and values, emphasizing slow, deliberate execution and faith-based guidance.Keywords: business strategy, planning, execution, faith-led entrepreneurship, operational syst

Better Relationships, Better Business
Your business runs on relationships. Most owners know that. What they don't do is actually manage them.In this episode, Arthur, Josh, and Sydney walk through the five relationship categories every trade business owner and founder needs to be paying attention to: customers, employees, vendors, family, and God. Not as a feel-good exercise, but as a real diagnostic. Where are you healthy? Where are y

Scaling with Purpose: Faith and Business in Harmony
Anyone can give business advice. AI can give business advice. What makes this show different is why we do it: we pray over trade business owners and their companies, and we build systems that honor the way God would have us do business.In our first episode, Arthur Tew, Josh Staab, and Sydney Andress introduce 10Fold Founders: the mission to equip faith-led entrepreneurs building thriving trade bus
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