Founders On Content
Founders On Content is a podcast about the unfair advantage of a founder with a clear point of view in B2B. Hosted by Nathan Roy, each episode explores how founders turn their insights into content that builds trust and drives business results. The show is produced by Three Magnets, a company that helps B2B tech firms build founder-led content engines.
Episodes
How to Build a Category Through Content with Rob Gonzalez | Founders on Content
In the first episode of Founders on Content, Nathan Roy sits down with Rob Gonzalez, co-founder and CMO of Salsify, to unpack what it really takes to build a category through content.Rob shares how he went from a product and engineering background to helping popularize concepts like the Digital Shelf and Product Experience Management, and why category creation is fundamentally different from marke
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