The Focus Group Podcast
Unfiltered, uncompromising, unexpected—The Focus Group is a look into what the average voter thinks about politics, policy, and current events. Sarah Longwell, publisher of The Bulwark, has conducted hundreds of hours of focus groups all across the country. She and a series of special guests will take you behind the glass to hear what real focus group participants have to say.
Episodes
S6 Ep47: Kyle Clark: Colorado's Mad Libs
Colorado isn't much of a swing state anymore, but we're covering its primaries anyway. Both of its senators and one longtime member of Congress are facing bigger headwinds than you might expect. Our focus groups of Colorado Democrats will tell you why. Kyle Clark, host of Next with Kyle Clark, joins Sarah to discuss Colorado's upcoming primaries. Plus: Kyle's crazy run-in with the Republican fron
S6 Ep46: Patrick Svitek: Texas & Maine Swing Voters Sound Off
Barrels of ink have been spilled about James Talarico, Ken Paxton, Graham Platner, and Susan Collins. For the first time, we're listening to how swing voters in Texas and Maine are assessing these two races. We hear from 2024 Trump voters in Texas who disapprove of the president, and Mainers who voted for Joe Biden for President in 2020 and for Susan Collins down-ballot. CNN political reporter Pat
S6 Ep45: Rachel Janfaza: You Kids, Get Off My Lawn!
Gen Z swung hard for Trump in 2024. Now his approval with them is under 30%. What happened, and what does this generation’s mix of political views (especially on the war in the Middle East) mean for 2026? Bulwark contributor Rachel Janfaza is back on the pod to discuss. Plus: Sarah has some opinions about Gen Z’s new social habits, and we get into how AI is quietly destroying the entry-level job
S6 Ep44: Amy Walter: Everyone Is on the Take
Summer’s here, and Sarah’s taking a break from primary election coverage to take stock of the national political landscape. We haven’t talked to swing voters in a little while about the overall state of the country, and it’s becoming clear that the war in Iran is overshadowing, well, everything. Plus: The post-redistricting U.S. House math for Democrats, and a local issue bubbling up all over the
S6 Ep43: Peter Hamby: California Is The Progressive Id
Everyone loves to complain about how California is governed...even some of the Democrats in our focus groups. So, how is the Democratic primary to replace Gavin Newsom shaping up? Plus, a proto-Trump is running for Los Angeles mayor, and Republicans are noticing beyond California. Puck News's Peter Hamby returns to the show to download on how California politics is shaping the rest of America in
S6 Ep42: Adam Jentleson: More Heterodoxy, Please
Sarah is sick and tired of the arguments about whether Democrats should move to the left or the center, because Democratic voters’ answers to this question overlap a lot more than the online turf wars suggest. Adam Jentleson, founder of the Searchlight Institute and author of the forthcoming book Supermajority returns to the show to dig into why voters don’t think in partisan boxes, how some surpr
S6 Ep41: Greg Bluestein: Georgia's Root Canal Primary
Georgia's primaries for Governor and U.S. Senate have LOTS of things for political nerds (like you, dear listener) to chew on. But the Republican and Democratic voters we talked to felt pretty sick of politics.Some of what we learned:
How Republicans feel about their chances against Jon Ossoff in the fall (not good)
Why a Trump-like billionaire is overshadowing Trump's endorsed candidate for gove
S6 Ep40: Tim Miller: Good Riddance, Bill Cassidy?
This week's show has a rare note of agreement with our MAGA focus group participants. In Louisiana, Bill Cassidy is running for re-election to the Senate, and trying to pass himself as a MAGA true believer, even though after January 6 he voted to bar Donald Trump from office forever. Our Republican focus groups know he's full of it, and so does Tim Miller who joins the show this week.Tim and Sara
S6 Ep39: Chuck Schumer’s Candidate Got Humiliated in Maine
In this bite-sized bonus Focus Group episode, Sarah Longwell breaks down the political earthquake in Maine after Janet Mills dropped out of the Senate race. Why are Democratic voters rejecting establishment candidates, forgiving scandals that once would’ve been disqualifying, and demanding fighters over polished politicians?Tickets for our Bulwark Live shows in San Diego and Los Angeles in May: h
S6 Ep38: America's 'House of Cards' Mentality (with David Frum)
Usually, an assassination attempt outside a dinner with the president would be a HUGE news event. Instead, the voters in our focus groups weren't talking much about it, and when we brought it up, we heard a LOT of conspiracy theories. We also talked to some Republican voters about whether '86' is really a violent threat, as this week's indictment against James Comey alleges. Atlantic staff writer
S6 Ep37: Trump Promised Lower Prices. Everything Got Worse! (w/ Rotimi Adeoye)
Enjoy a bonus episode of The Focus Group Podcast—Rachel Janfaza talks with Rotimi Adeoye about why moderate Gen Z focus group participants feel locked out of the economy. They discuss Rotimi’s “House by 30” idea, why vague promises aren’t cutting it, and how both parties—especially after Trump’s failed affordability pledges—are losing trust with young voters who feel like they did everything righ
S6 Ep36: America's Divisions: Getting on Our Nerves (with Jessica Tarlov)
Everyone agrees that America is too divided. But ALMOST everyone is also contributing to that division in one way or another. So, how do we rebuild a country where Americans can live with each other a little easier? Sarah and our guest both have some ideas. Professional disagreer Jessica Tarlov of the Raging Moderates podcast and Fox News’s The Five, joins Sarah to discuss America’s political div
S6 Ep35: Trump Voters Say 'Nope' to the Pope (with Jonathan V. Last)
Donald Trump and Pope Leo XIV are probably the two most prominent Americans in the world right now, and they're fighting. So we asked American Catholics (including those who voted for Trump) what they thought of their feud, and about Trump's Truth Social Post depicting himself as Jesus. JVL returns to the show with some choice words for some of his fellow Catholics, and discusses the role the Cat
S6 Ep34: Why Women Don’t Need Men Anymore—In Their Own Words (w/ Sami Sage)
On this bonus episode of The Focus Group, Rachel and guest Sami Sage of Betches Media wonder whether millennials are truly still ‘cringe.’ They also discuss the Gen Z gender gap, and how some politically moderate young women are navigating that political divide in their personal lives.By Sami Sage:In Paperback on April 28: Democracy in Retrograde: How to Make Changes Big and Small in Our Country
S6 Ep33: The Sad, Mad GOP Base (with Amy Walter)
EDITOR'S NOTE: This episode has been updated to remove comments made by or about a focus group participant who we believe misrepresented his political viewpoints to gain access to the group. We are reviewing our participant screening processes accordingly.If there's a blue wave in the 2026 elections, it'll be either because new people start voting for Democrats, or the current Republican base get
S6 Ep32: It's "Messing With Me Mentally" (with Ashley Parker)
The Iran War has been going on for a month, and it’s deeply, DEEPLY unpopular. Plus, we get reactions from swing voters on the characters inside the Trump administration who they like (like Marco Rubio), or REALLY dislike (listen to find out). Atlantic staff writer Ashley Parker returns to the show. By Ashley Parker:The Wrath of Stephen MillerPre-order Sarah’s book, How to Eat an Elephant, coming
S6 Ep31: PSA: AI is NOT Your Boyfriend!! (with Megan McArdle)
Artificial intelligence is such a big change to human civilization that our political class is struggling to keep up. The voters in our focus groups are struggling, too. The Washington Post's Megan McArdle joins the show to discuss how everyday Americans are using (and misusing!) AI, its impact on the political process and information environment, and how public policy can adapt to this brave new
S6 Ep30: ‘All of You Could Be Democrats’ (with Anderson Clayton)
A lot of the young people we’ve been talking to recently in our focus groups are relatively apolitical, and many of them don’t vote. But what DO these young people care about? And what could mobilize them in the future? Rachel Janfaza discusses with Anderson Clayton, the youngest state party chair in the U.S. and chair of the North Carolina Democratic Party.
S6 Ep29: Illinois Senate Race: Daaaa Dems (with David Axelrod)
The Democratic primary for US Senate in Illinois is a bit quiet, according to our guest. But underneath the surface, one candidate has a VERY interesting way of getting attention...and voters are starting to notice. David Axelrod, former adviser to President Obama, joins the show to discuss this Chicago-style Senate race. Pre-order Sarah’s book, How to Eat an Elephant, coming in September!
S6 Ep28: BONUS POD: Iran Fears &...Focus Groups Love The Bulwark?
Sarah was out last week, and felt she had to bring you some timely focus group reactions to the War in Iran. We also check in on their feelings about the Trump administration (especially their handling of the Epstein Files), and talk about a growing strain of conspiracy theorizing tied to Israel (Jeffrey Epstein and Charlie Kirk are BOTH involved!)Finally, we’ve recently seen members of the Bulwa
S6 Ep27: What's a "Rug Pull"? (with Ed Elson)
Rachel Janfaza sits in for Sarah on this week’s Focus Group to take a look at Gen Z’s personal finances, from their long-term outlooks to their day-to-day habits…especially their investments in crypto and how they’re engaging with sports betting and prediction markets. Ed Elson, co-host of Prof G Markets, joins Rachel.Pre-order Sarah’s book, How to Eat an Elephant, coming in September!Show notes:
S6 Ep26: Twitter vs. Texans (with Elaine Godfrey)
The Texas Senate primary on March 3 between James Talarico and Rep. Jasmine Crockett is a toxic cesspool on Twitter. But Texas Democrats are practically giddy over how much they like both candidates. Atlantic staff writer Elaine Godfrey, who's profiled both candidates, joins the show to chat about the race and discuss why she was kicked out of a Jasmine Crockett campaign event.By Elaine Godfrey:W
S6 Ep25: Texas-Sized Scandal (with Eric Benson)
Sen. John Cornyn has been a consistent ally of President Trump. Even Trump likes him just fine...but that may not be enough to save him in Texas, because he may have just been too mild-mannered for too long. He's running against a scandal-plagued (but combative) Attorney General, and a less scandal-plagued (but also less known) newcomer. Texas Monthly writer Eric Benson joins Sarah to break down
S6 Ep24: Two Qual Researchers Walk Into a Bar (with Margie Omero)
More and more Trump voters are souring on his administration. But why? Inflation, immigration, and Epstein are all in the mix, but there's a giant mosaic of disappointments. We needed a second qualitative researcher to make sense of it all. Democratic pollster Margie Omero joins the show to discuss what she's heard in her own focus groups, listen to Trump voters who are down on his job performanc
S6 Ep23: Young Trump Voters Have Feelings (with Rachel Janfaza)
Why are Gen Z men drifting right while Gen Z women move left? And why do right-wing zoomers think the gender gap is so wide? Sarah Longwell talks with the newest Bulwark contributor Rachel Janfaza, founder of The Up and Up, to analyze new focus groups of Gen Z Trump voters. They also get into these voters' Trump fatigue on foreign policy, why a future JD Vance presidential run isn't appealing, an
S6 Ep22: Put Excuses on ICE (with Adrian Carrasquillo)
We saw an ICE officer kill an American citizen for the second time in less than three weeks. This time, it was harder for some of the voters we talked to to make an excuse for it. Bulwark immigration correspondent Adrian Carrasquillo returns to the show to discuss his reporting and listen to voters' raw reactions to what they're seeing in the news.Show notes:The abhorrent power of the photograph
S6 Ep21: The Heebie Jeebie GOP (with Will Sommer)
Some strange, under-the-radar things are happening on the right. Marco Rubio is experiencing a strange rehabilitation with the Republican base, and some young men are excited about taxing OnlyFans. Meanwhile, JD Vance is still on the struggle bus with swing voters, especially women. Will Sommer, The Bulwark’s right-wing fever swamp correspondent, joins Sarah to break down the growing rift between
S6 Ep20: Playing Stupid Games, Winning Stupid Prizes (with Bill Kristol)
There's a lot of bad news right now—so much that none of it is breaking through that much to the voters we talked to. From the ICE killing of Renee Good to the Epstein files to the criminal investigation into Jerome Powell, Bulwark editor-at-large Bill Kristol joins Sarah for a reflective conversation on the tough times we live in and how voters are processing them.Get $30 off your first box and
S6 Ep19: What a Difference a Year Makes (with Jonathan Chait)
The United States just captured Venezuela's dictator, and we needed to get some quick voter reactions. Is this REALLY what the newest members of Trump's coalition voted for? We're also sensing growing discontent from them with the state of the country, and with the Trump administration governing more for its friends than for them. Atlantic staff writer Jonathan Chait joins the show to break down
S6 Ep18: Sarah’s First Focus Groups
Sarah started doing focus groups in 2018 and 2019 hoping to save the Republican Party from Trump—by finding a primary challenger who wouldn’t embarrass themselves. Instead, she discovered voters who were fine with Trump, and she picked up a years-long addiction that turned into this show. We listen to audio from Sarah’s earliest focus groups with reluctant Ohio Trump voters, and not-so-reluctant N
S6 Ep17: America on Tape: A Brutal (and Hopeful) Year
A year in review from The Focus Group Podcast: the revealing moments, toughest conversations, and warnings that hit a little harder with hindsight—from swing voters to Democrats to cracks inside MAGA.Get 15% off OneSkin with the code THEFOCUSGROUP at https://www.oneskin.co/THEFOCUSGROUP #oneskinpodOriginal episodes: Nothing is True, Everything is Possible (with Anne Applebaum): https://audioboom.c
S6 Ep16: MAGA's 'Crunchy' Surprise (with Jonathan Cohn)
Robert F. Kennedy, Jr.'s 'Make America Healthy Again' movement and its adherents have done some of the most harm of anyone in Donald Trump's second term. The voters who are motivated by 'MAHA' are also some of the most interesting. The Bulwark's resident healthcare expert, Jonathan Cohn joins the show to break down the policy consequences of RFK's healthcare regime, and what motivates the everyday
S6 Ep15: The Civilian-Military Relationship (with Mark Hertling)
The American military used to be one of the more trusted institutions in America. In 2025, it's a major political football. But how much do voters know about the military and its proper use? Bulwark military expert, Lt. Gen. Mark Hertling (Ret.) joins the show.This holiday, give your loved ones the only gift that keeps on giving — health. Go to Superpower.com/gift to get a free $49 gift box with y
S6 Ep14: (Focus) Group Therapy (with Astead Herndon)
Swing voters are pretty fed up with politics in general. They’re often “swingy” because they can’t really stand either party. And in our most recent focus group, they all let political leaders HAVE IT. We also check in with Maine Democratic primary voters on their U.S. Senate race, which is shaping up to be one of the biggest proxy wars in the Democratic Party in 2026 and is telling us a lot about
S6 Ep13: Just Press The Deflation Button! (with Catherine Rampell)
Donald Trump got elected in 2024 because voters felt prices were too high. But, as our guest says, that's not really a great thing for a politician to promise. So, as we head into the holiday season of Trump's first year back in office, how are his voters feeling about the state of the economy? New Bulwark economics editor Catherine Rampell joins the show to discuss the state of the economy and wh
S6 Ep12: Epstein Files & Illegal Orders (w/ Will Sommer and Sen. Elissa Slotkin)
Donald Trump had to make an about-face on the Epstein Files because some Trump voters were getting…mildly annoyed. Will Sommer joins Sarah to hear them out. Then, Sen. Elissa Slotkin joins the show to discuss her PSA with her colleagues to the military and intelligence community, reminding them they can refuse illegal orders. They also discuss the recent government shutdown fight, and what Sen. Sl
S6 Ep11: The GOP's Life After Trump (with Robert Draper)
There's always a possibility that Donald Trump will try to run for a third term. But plenty of Republicans don't even want that...for now. We asked some of Trump's base how they're feeling about a third term for him (their answers may surprise you!) and talk about Marjorie Taylor Greene's about-face, and the rise of antisemitism on the right. Robert Draper of The New York Times Magazine joins Sara
S6 Ep10: Gen Z: They're Zooming Apart (with Rachel Janfaza)
We've heard a lot about how young men have shifted to the right...but this week's election showed young women moving to the left as well. Gen Z expert Rachel Janfaza, founder of The Up and Up, joins Sarah to discuss why young women have shifted to the left, why their male peers have shifted to the right, and why their life priorities are so different. They also discuss Gen Z's relationship with te
S6 Ep9: Virginia: National Politics is Local (with Jeff Schapiro)
No election in 2025 has been more impacted by the Trump presidency than the elections in Virginia. This state doesn't vote for MAGA candidates anymore, but their nominee for governor, Winsome Earle-Sears, isn't really campaigning like that. So one of Sarah's favorite Democrats, Abigail Spanberger, looks poised for a solid win on Election Day. Meanwhile in the Attorney General race, the Republican
S6 Ep8: New Jersey: The 'No Narc' State (with Jonathan V. Last)
The New Jersey governor's race is a little too close for comfort, after New Jersey had one of the largest swings toward Donald Trump of any state in the country, and the Democratic candidate, Mikie Sherrill is on track for a sub-optimal performance on Election Day against a sometimes-MAGA Republican, Jack Ciattarelli. Sarah doesn't let JVL on The Focus Group very often, but made an exception becau
S6 Ep7: New Yorkers Brace for Mamdani (with Harry Siegel)
Zohran Mamdani, the young, telegenic, democratic socialist state assemblyman, looks set to be New York City's next mayor. So how are New Yorkers feeling about turning the keys over to him? We asked some of his supporters and detractors. Harry Siegel, senior editor at The City, returns to the show to give his two cents on one of the wilder New York City races in recent memory.show notes: Get free s
S6 Ep6: They're 'Opening the Door' (with Andrew Egger)
For the last few weeks, the Trump administration has escalated its authoritarian impulses, from pressuring ABC to cancel a late night host, to deploying the Texas National Guard to Chicago. You might call it "authoritarian," but the voters are just getting mildly queasy. The Bulwark's Andrew Egger joins the show to talk about the news, the voters, and how we're even supposed to cover it these days
S6 Ep5: I'd Do Anything To Win (But I Won't Do That) (with Dan Pfeiffer)
We haven't caught up with Democratic voters since the summer. So, who do they see in the Democratic Party who is distinguishing themselves? And, do Democratic voters really want to shut down the government? It turns out some of them are really wrestling with how to wield power. Dan Pfeiffer, co-host of Pod Save America and author of the Substack newsletter The Message Box joins Sarah to download o
S6 Ep4: The Right's 'Turning Point'? (with Will Sommer)
Charlie Kirk was one of the most important figures in conservative media for over a decade, especially for Gen Z. We asked a couple of focus groups of young conservatives what Kirk meant to them, how they're grappling with his passing, and who else they think will take up his mantle on the right. Will Sommer, author of The Bulwark's False Flag newsletter, joins Sarah to discuss the state of young
S6 Ep3: 'Secure Borders...At What Cost?' (with Adrian Carrasquillo)
Donald Trump is bleeding support from Hispanic voters, including from some who voted for him. So, we found some former Trump voters who are souring on him, and asked them why. Adrian Carrasquillo, author of The Bulwark's Huddled Masses newsletter, joins the show to discuss voter sentiments on immigration, the future of the immigration debate (especially among Democrats), and his on-the-ground repo
S6 Ep2: You Can Ramp It Up or Ramp It Down (with Rachel Kleinfeld)
The murder of Charlie Kirk was the culmination of Americans' long-brewing fear of political violence. First, political violence expert Rachel Kleinfeld joins Sarah to discuss the ramifications of Kirk's death on the American body politic, and then Sarah discusses voters' fears of political violence that we've heard through the years.
S6 Ep1: Swing Voters Say Trump is "Meh" (with Ashley Parker)
Donald Trump has run into some summer doldrums...from the uncertainty in the economy, to his Big Beautiful Bill, to his refusal to come clean about Jeffrey Epstein. We're wondering how voters are processing the last couple of months. Atlantic staff writer Ashley Parker, who's covered Trump for over a decade, joins Sarah for our season premiere.By Ashley Parker:'I Run the Country and the World'Flat
S5 Ep26: What Are Focus Groups For Anyway?
The Focus Group Podcast will be back for real in a couple of weeks, but by popular demand, Sarah and her producer, Conor Kilgore, take on some of our listeners' frequently asked questions about how and why they do all these focus groups.
S5 Ep25: 2024 Trump Voters on the "Epstein Files"
The Focus Group Podcast is still on hiatus, but the Trump administration's walkback of the promised "Epstein Files" this week got us curious about how voters were thinking.The Bulwark's own Will Sommer sat down with Sarah to break down a focus group we convened with 2024 Trump voters who disapprove of Trump's job performance, and discuss how Democrats can talk about this Epstein news.
S5 Ep24: Do the Next Right Thing, Change the World (with Heather Cox Richardson)
Our season finale is a bit of a pep talk. America is in a precarious place, but Americans everywhere are speaking up against the authoritarian threat. Historian extraordinaire Heather Cox Richardson joins Sarah to discuss the lessons history leaves for this moment, and Americans' role in fighting back.By Heather Cox Richardson:Letters from an AmericanDemocracy Awakening: Notes on the State of Amer
S5 Ep23: Cuomo vs. Mamdani (with Harry Siegel)
The New York City mayoral primary is "dumb" and getting lots of "dumb attention," at least according to our (radically candid) guest. Democratic voters face a choice between disgraced former Gov. Andrew Cuomo, and the inexperienced socialist state assemblyman Zohran Mamdani. There's another candidate who was just arrested by ICE, which may shake up this race at the VERY end. The City's Harry Siege
S5 Ep22: 'This Country is Effed' (with Jonathan Cohn)
Donald Trump's Big Beautiful Bill is moving through Congress, and you may be surprised by some former Trump voters' reactions. Bulwark in-house policy wonk Jonathan Cohn joins Sarah to talk about the bill's negative consequences and why healthcare has been such a political albatross for the Republican Party. We also learn that plenty of voters are irritated by Congress only seeming to pass 'big' b
S5 Ep21: New Jersey's (Very) Odd Year (with Amy Walter)
The Democratic primary for New Jersey governor is crowded, and Democratic voters all over the map. But as always, they're united in wanting a candidate who can fight the Trump administration effectively. So which candidate can do it? Amy Walter of the Cook Political Report and the podcast The Odd Years makes her sixth appearance on the show to discuss how these off-year elections in New Jersey and
S5 Ep20: Democrats on Biden's Decline
Sarah had a busy travel schedule this week, so we're bringing you some raw audio. With the recent revelations about Joe Biden's mental state during his term, we asked a couple of groups of Democrats what they thought during (and after) his presidency, and how it might inform their thinking going forward. These voters liked Biden but supported his decision to withdraw from the 2024 race. The excerp
S5 Ep19: Congress: Trump's Super-Staffers (with Annie Karni)
Donald Trump is looking to pass his Big, Not-So-Beautiful Bill through Congress. To do it, he needs to get it past congressional Republicans. So what do Republican voters think of congressional leaders, and whether this bill is as big and beautiful as it seems? New York Times congressional reporter Annie Karni joins Sarah.By Annie Karni:Mad House: How Donald Trump, MAGA Mean Girls, a Former Used C
S5 Ep18: Liberal Order Elegy? (with Ian Ward)
JD Vance is one heartbeat away from the presidency, and he's a big part of the Republican Party's future. It turns out, his ideas are also part of the reason the second Trump term has been a lot more pure MAGA than the first. POLITICO's Ian Ward returns to the show to recap Vance's first few months in office, his political future, and go deep on some of the New Right's major intellectual influence
S5 Ep17: Trump Had ONE JOB (with Dave Weigel)
With Donald Trump's approval ratings falling, that means some of his voters aren't getting what they voted for. We talked to those voters, to find out what that does and doesn't mean about their relationship to this administration (spoiler: they DON'T wish they'd voted for Kamala Harris). Semafor's Dave Weigel joins the show to break down how those voters are feeling, and the battle lines for the
S5 Ep16: Can You Say 'Oligarchy'? (with Faiz Shakir)
Sarah didn't think she'd be looking to Bernie Sanders and Alexandria Ocasio-Cortez as examples of good Democratic communicators. But all of a sudden, they're some of the only people in the Democratic Party showing how to get the Trump opposition engaged. Faiz Shakir, Sanders' adviser and 2020 presidential campaign manager, joins the show to talk about Sanders' and Ocasio-Cortez's rallies around th
S5 Ep15: Nothing is True, Everything is Possible (with Anne Applebaum)
Donald Trump's first 100 days in office have been marked by a lot of aspiring autocratic behavior...like deporting a legal resident without due process, targeting his political enemies, to walking right up to the line of ignoring the Supreme Court. Unfortunately, it's not a given that voters will care...or even clock that what they're seeing is bad. Atlantic staff writer Anne Applebaum joins Sarah
S5 Ep14: Trump's Luxury Beliefs (with Scott Lincicome)
Trump has plunged the markets into chaos over the last couple of weeks with his tariffing, and un-tariffing, and possible re-tariffing. The Biden-to-Trump voters we've talked to were a mixed bag on this. Scott Lincicome, author of The Dispatch's economics newsletter Capitolism and Vice President of general economics at the Cato Institute, joins Sarah to listen to how the trade war is trickling dow
S5 Ep13: America's Moral Moment (with Lauren Egan)
We've heard from a lot of Democrats who want the party to be more moderate, and many who want the party to be more progressive. But they all agree that the party needs to fight harder in this moment. Lauren Egan, author of The Bulwark's newsletter, The Opposition, joins Sarah to listen to some Democrats talk about the threats they see from the Trump administration, and how they think elected Democ
S5 Ep12: Telling MAGA It's Raining (with Will Sommer)
Donald Trump is facing some headwinds. His staff accidentally leaked war plans to a reporter, and the promised price cuts are nowhere to be found. We check in with Biden-Trump voters on Signal-gate, and talk to Trump's base about whether they want him running for a third term, how they feel about the economy (which may surprise you), and the state of the MAGA media ecosystem. The Bulwark's MAGA-kn
S5 Ep11: The Kyrgyzstan PhD Problem (with Jen Psaki)
We're checking in with 2024's non-voters, and Sarah has a (friendly) fight with our guest over whether Kamala Harris should have closed the 2024 campaign with Liz Cheney. They also talk to some of 2024's non-voters, who have some thoughts on how Democrats should be fighting back right now. Jen Psaki, host of MSNBC's Inside with Jen Psaki and the podcast The Blueprint with Jen Psaki, joins the show
S5 Ep10: It's Really Good and Really Bad (with Mark Leibovich)
We're checking in on first-time Trump voters as Trump's reign of chaos continues. Some love what they're getting and think Democrats are out over their skis. Others are wondering when Trump will get around to fixing the economy. Atlantic staff writer and legendary DC chronicler Mark Leibovich joins Sarah to discuss what to make of it all.Show notes:Mark Leibovich in The Atlantic:Greenland’s Prime
S5 Ep9: Unresolved COVID Trauma (with Dr. Leana Wen)
Five years ago this week, the COVID-19 pandemic came to the United States, and with it a level of suffering and distrust of authority (and each other) that we haven't fully reckoned with. Indeed, the pandemic was a major factor in what made Donald Trump's political comeback possible. Dr. Leana Wen, public health expert and author of the Washington Post newsletter The Checkup with Dr. Wen joins Sar
S5 Ep8: Free World 'Family Meeting' (with Tommy Vietor)
Trump shouted down Zelensky in the Oval Office last week, and many pro-Ukraine Trump voters wished it hadn't happened like that...publicly, at least. So, we wondered, what did the remaining pro-Ukraine Republicans think of America's role in the world? Pod Save America and Pod Save the World host Tommy Vietor joins Sarah to discuss the future of foreign policy in Trump 2.0.
S5 Ep7: Raw Audio: Guys Being Dudes
We're doing something a bit different this week: We're giving you nearly an hour of audio from a recent focus group of men aged 18-29 who voted for Donald Trump in 2024. We get into everyone's media diets, what they think of Elon and Trump, and how the culture talks to young men today. You don't want to miss it.
S5 Ep6: Will the Real POTUS Please Stand Up? (with Kara Swisher)
It seems like Elon Musk is running America right now. SOME people in our focus groups don't like it all that much. Legendary tech reporter and Musk-whisperer Kara Swisher joins the show to discuss Musk's MAGA character arc and what his real motivations are with DOGE.Show notes:
Pivot with Kara Swisher & Scott Galloway
On with Kara Swisher
Burn Book: A Tech Love Story
S5 Ep5: 'I'm All For Deportations, But...' (with Adrian Carrasquillo)
Plenty of the newest Donald Trump voters wanted him to fix the border, and to deport criminals. Some are excited by what they're seeing, and some are getting more than they bargained for. Bulwark immigration correspondent Adrian Carrasquillo joins Sarah to discuss voter reactions, and the latest developments in Trump's immigration regime. By Adrian Carrasquillo:The Border Debate Is Over. Dems Lost
S5 Ep4: Winners Make Policy, Losers Go Home (with Adam Jentleson)
Where do Democratic voters want the party to go next? And just as importantly, how does the party need to be thinking differently? Adam Jentleson, former chief of staff to Sen. John Fetterman and aide to Sen. Harry Reid, joins Sarah to discuss the kind of thinking hampering current Democratic elected officials and staff, and they discuss some new ways to campaign and govern as the party looks towa
S5 Ep3: At Least He's Doing Something (with Sam Stein)
Donald Trump's approval rating is sitting around 50 percent, which is as high as he's ever been, even though he started his term by pardoning January 6 rioters, causing mass confusion across the government, and claiming that DEI caused a plane crash. The voters we talked to in our focus groups are just glad to see someone "taking action." Bulwark managing editor Sam Stein joins Sarah to talk about
S5 Ep2: Getting Out of Our Corners (with Amanda Carpenter)
Anyone who opposes Donald Trump isn't feeling great this week. And where there was "resistance" when Trump took office in 2017, there was more resignation among the voters we talked to this week as he began his second term. Bulwark alum Amanda Carpenter of Protect Democracy joins Sarah to talk about what we should (and should not) be focused on over the next four years.
S5 Ep1: The Caretaker Presidency (with Evan Osnos)
As Joe Biden leaves office, we're taking one last look at his presidency, and what we've heard said about him since 2020. The New Yorker's Evan Osnos joins Sarah to recap his interviews with Biden over the years and discusses his legacy.Sponsor: Get 15% off OneSkin with the code THEFOCUSGROUP at https://www.oneskin.co/ Show notes:By Evan Osnos:Joe Biden's Last CampaignJoe Biden: The Life, the Pres
S4 Ep62: It's Not Like a Newscast (with Tim Miller)
The podcast-sphere was one of the most covered stories of the 2024 election, with Joe Rogan standing above all. Podcaster extraordinaires Sarah and Tim turn over why this medium is appealing to the newest Trump voters (specifically the Rogan fans), and what our new long-form world means for the future of politics.
S4 Ep61: Hate Was Up, Prices Were Down (with Marc Caputo)
We've spent plenty of time on this show discussing what Donald Trump's newest voters found wanting about Democrats in the 2024 election. This week, we're turning our attention to their affirmative case for Trump. The Bulwark's MAGA-world correspondent, Marc Caputo joins Sarah to hear them out.show notesThe NYT's DealBook summit Sarah referencedHarvard Kennedy School's recent election forum that Ma
S4 Ep60: An 'Unserious' Show (with Jonathan V. Last)
We've got (Thanksgiving) leftover focus group sound we didn't get to last week. Sarah's best friend Jonathan V. Last makes his vengeful return to the show to work through his thoughts (and the voters' thoughts) on the 2024 election, and he and Sarah parry over just how serious this country is anymore. It gets spicy.
S4 Ep59: "Beyoncé Ain't Paying My Bills, B*tch." (with Astead Herndon)
The Focus Group Podcast is back for a post-election autopsy. We're starting with a deep dive on how Donald Trump's newest voters found Kamala Harris and the Democrats lacking. Astead Herndon, host of The New York Times podcast The Run-Up joins Sarah to write a first draft of how we got here.show notesThe Run-Up: The Democrats' Plan to Get Skeptics on Their SideThe Run-Up: Kamala Harris on Kamala H
S4 Ep58: How [He/She] Wins (with Ron Brownstein)
The polls are close enough that this election could go either way. But whatever happens, the focus groups over the last year-plus have given some clues about what's motivating the swing voters voting for Trump, and those voting for Harris. Atlantic senior editor Ron Brownstein joins Sarah to listen to voters and what the Trump and Harris coalitions might look like.show notesBy Ron Brownstein:The D
S4 Ep57: Keystone State of the Race (with Holly Otterbein)
There's one thing Republican and Democratic strategists all agree on right now: no state is more likely to decide this election than Pennsylvania. Pennsylvania-based POLITICO reporter Holly Otterbein joins Sarah to break down Pennsylvania's shift to the right in recent years, and why Democratic Sen. Bob Casey is finding himself in a surprisingly close race.Show Notes:Spotlight PA: Democrats in Pa.
S4 Ep56: Senate GOP Vote Desert (with Jon Ralston and Yvonne Wingett Sanchez)
Donald Trump may well win both Arizona and Nevada, but Republican Senate candidates there are on the struggle bus. Jon Ralston of the Nevada Independent joins to break down Sarah's recent focus groups with PBS in Nevada, and Yvonne Wingett Sanchez of the Washington Post discusses Arizona's abortion rights referendum and Kari Lake's comeback attempt in the U.S. Senate race.Editor's note: This episo
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