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The Focus Group Podcast

The Focus Group Podcast

The Bulwark 157 Episodes Oct 10, 2026

Unfiltered, uncompromising, unexpected—The Focus Group is a look into what the average voter thinks about politics, policy, and current events. Sarah Longwell, publisher of The Bulwark, has conducted hundreds of hours of focus groups all across the country. She and a series of special guests will take you behind the glass to hear what real focus group participants have to say.

Episodes

S6 Ep62: Republicans Thought Florida Was Safe. Then Everything Changed (with Kimberly Leonard)
S6 Ep62: Republicans Thought Florida Was Safe. Then Everything Changed (with Kimberly Leonard) Oct 10, 2026 4141 Republicans have been on a long winning streak in Florida...but they might be playing defense in 2026...because they have one candidate who's REALLY into data centers, and another candidate running what's being called a 'Joe Biden Basement' campaign. And the Democratic ticket may be one of the oddest couples in the history of politics, led by a former Republican Congressman (David Jolly) and a DSA
S6 Ep61: These Trump Voters Are Considering the Unthinkable: Voting for a Democrat (with Amy Walter)
S6 Ep61: These Trump Voters Are Considering the Unthinkable: Voting for a Democrat (with Amy Walter) Oct 3, 2026 3972 It’s October, and the political environment is really, really, REALLY bad for the Republican Party. Cook Political Report editor in chief Amy Walter explains how Cook is approaching its race ratings this year, and she and Sarah discuss the ever-growing list of reasons swing voters are mad about the state of the country, discuss Michigan’s Senate race and Sarah’s latest Focus Group Newsletter, and
S6 Ep60: Republicans Are Suddenly Fighting for Their Lives in Ohio (with Andrew Tobias)
S6 Ep60: Republicans Are Suddenly Fighting for Their Lives in Ohio (with Andrew Tobias) Sep 26, 2026 3313 Ohio used to be the biggest swing state in the country. It's turned pretty red, (Trump won it by 11 points in 2024) but it's very hotly contested this year, and there's one big overarching local issue driving it. Signal Ohio state government and politics reporter Andrew Tobias joins Sarah to break down the major players.Show links:Signal OhioSarah's Focus Group Newsletter on Vivek RamaswamySarah'
S6 Ep59: LIVE from San Francisco: Focus Groups Are Revealing a HUGE Weakness for Republicans
S6 Ep59: LIVE from San Francisco: Focus Groups Are Revealing a HUGE Weakness for Republicans Sep 19, 2026 4183 Recorded on Monday, Sept. 14 and the Commonwealth Club in San Francisco, Sarah and Pod Save America’s Dan Pfeiffer discuss her book, How to Eat an Elephant, what focus groups are, why she does them, and she uncorks some fresh focus group content on-stage. Sarah will be back behind the mic next week.For a limited time, save 20% on your first subscription order of AG1 Next Gen or AG1 Pro at https:/
S6 Ep58: Something's Happening in Texas (with Chris Hooks)
S6 Ep58: Something's Happening in Texas (with Chris Hooks) Sep 12, 2026 3310 Against all odds, Democrats still have a chance in the Texas Senate race. So, is it because Ken Paxton is bad, or because of James Talarico's Nice Young Man energy? Turns out, both.Veteran Texas journalist Christopher Hooks of Texas Monthly joins Sarah to talk about Ken Paxton's sordid history in Texas Republican politics, how Texas Trump voters are responding to James Talarico, whether the race
S6 Ep57: The GOP is MIA in North Carolina (with Chris Cooper)
S6 Ep57: The GOP is MIA in North Carolina (with Chris Cooper) Sep 5, 2026 2997 North Carolina has been a difficult nut for Democrats to crack for nearly two decades. But relatively popular former Gov. Roy Cooper appears to be on the verge of changing that this year, partly because NOBODY knows who his opponent is. Western Carolina University political science professor Chris Cooper joins Sarah to discuss this year's U.S. Senate race, the House landscape in North Carolina an
S6 Ep56: Why Ed Markey May Survive a Revolt Against Old Candidates (with Adam Reilly)
S6 Ep56: Why Ed Markey May Survive a Revolt Against Old Candidates (with Adam Reilly) Aug 29, 2026 3665 Why is 80-year-old Ed Markey surviving a Democratic revolt against aging politicians? Sarah Longwell and GBH’s Adam Reilly listen to Massachusetts voters explain why Rep. Seth Moulton’s 'new generation' argument isn’t landing—and what the race reveals about what Democratic voters really want.Plus, they discuss Moulton’s attacks on Markey, his damaging comments about trans athletes, and a brutal d
S6 Ep55: Sarah Had to Double-Check: “These Are All Trump Voters?” (with Amy Walter)
S6 Ep55: Sarah Had to Double-Check: “These Are All Trump Voters?” (with Amy Walter) Aug 22, 2026 3663 Amy Walter returns to the pod for a pundit therapy session. She and Sarah discuss: A recent focus group of Georgia swing voters, and what they think of Sen. Jon Ossoff and his opponent. The massive polling misses in the Wisconsin and Michigan primaries, and listen to a focus group of Wisconsin voters that tell us (in retrospect) how David Crowley was able to pull of a last minute surge. In light o
S6 Ep54: MAGA's Future is in Florida (with Will Sommer)
S6 Ep54: MAGA's Future is in Florida (with Will Sommer) Aug 15, 2026 2587 The battle lines of the next Republican primary are being drawn in Florida's Republican primary for governor. There's a 'MAGA Establishment' frontrunner running with Donald Trump's endorsement (but who a lot of Republicans aren't that excited about), there's a flamboyantly racist groyper with a wild personal life, and a more Ron DeSantis-aligned candidate struggling to catch on. False Flag author
S6 Ep53: South Carolina’s Surprise Election (with Meg Kinnard)
S6 Ep53: South Carolina’s Surprise Election (with Meg Kinnard) Aug 8, 2026 2527 After Sen. Lindsey Graham’s passing in July, South Carolina is holding a special Republican primary to replace him as the nominee for U.S. Senate. His sister, Sen. Darline Graham, has President Trump’s endorsement. But the polls (and our focus group) suggests that that may not be enough to fend off a cadre of other challengers. Associated Press national politics reporter Meg Kinnard joins Sarah to
S6 Ep52: Jonathan Cohn: Pure Michigan Chaos
S6 Ep52: Jonathan Cohn: Pure Michigan Chaos Aug 1, 2026 3798 At the end of one of the most expensive Democratic primaries for Senate in American history, Abdul El-Sayed appears to be pulling away. We've been talking to Democratic primary voters in Michigan about El-Sayed and Rep. Haley Stevens, and what they like (and don't like) about each candidate. Jonathan Cohn, author of the newsletter The Breakdown and The Bulwark's resident Michigander, joins the sh
S6 Ep51: Amy Walter: Pennsylvania's Trump-Shapiro Voters
S6 Ep51: Amy Walter: Pennsylvania's Trump-Shapiro Voters Jul 25, 2026 3416 In Pennsylvania, Gov. Josh Shapiro is on track for a pretty big win in November. And he can't do that without winning over a lot of former Trump voters, including the ones in our focus group. Cook Political Report editor in chief Amy Walter returns to the show to discuss how our Pennsylvania focus group felt about Shapiro, AND Sen. John Fetterman, and about the Trump administration. They also bre

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