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The Focus Group Podcast

The Focus Group Podcast

The Bulwark 157 Episodes Aug 22, 2026

Unfiltered, uncompromising, unexpected—The Focus Group is a look into what the average voter thinks about politics, policy, and current events. Sarah Longwell, publisher of The Bulwark, has conducted hundreds of hours of focus groups all across the country. She and a series of special guests will take you behind the glass to hear what real focus group participants have to say.

Episodes

S6 Ep55: Sarah Had to Double-Check: “These Are All Trump Voters?” (with Amy Walter)
S6 Ep55: Sarah Had to Double-Check: “These Are All Trump Voters?” (with Amy Walter) Aug 22, 2026 3663 Amy Walter returns to the pod for a pundit therapy session. She and Sarah discuss: A recent focus group of Georgia swing voters, and what they think of Sen. Jon Ossoff and his opponent. The massive polling misses in the Wisconsin and Michigan primaries, and listen to a focus group of Wisconsin voters that tell us (in retrospect) how David Crowley was able to pull of a last minute surge. In light o
S6 Ep54: MAGA's Future is in Florida (with Will Sommer)
S6 Ep54: MAGA's Future is in Florida (with Will Sommer) Aug 15, 2026 2587 The battle lines of the next Republican primary are being drawn in Florida's Republican primary for governor. There's a 'MAGA Establishment' frontrunner running with Donald Trump's endorsement (but who a lot of Republicans aren't that excited about), there's a flamboyantly racist groyper with a wild personal life, and a more Ron DeSantis-aligned candidate struggling to catch on. False Flag author
S6 Ep53: South Carolina’s Surprise Election (with Meg Kinnard)
S6 Ep53: South Carolina’s Surprise Election (with Meg Kinnard) Aug 8, 2026 2527 After Sen. Lindsey Graham’s passing in July, South Carolina is holding a special Republican primary to replace him as the nominee for U.S. Senate. His sister, Sen. Darline Graham, has President Trump’s endorsement. But the polls (and our focus group) suggests that that may not be enough to fend off a cadre of other challengers. Associated Press national politics reporter Meg Kinnard joins Sarah to
S6 Ep52: Jonathan Cohn: Pure Michigan Chaos
S6 Ep52: Jonathan Cohn: Pure Michigan Chaos Aug 1, 2026 3798 At the end of one of the most expensive Democratic primaries for Senate in American history, Abdul El-Sayed appears to be pulling away. We've been talking to Democratic primary voters in Michigan about El-Sayed and Rep. Haley Stevens, and what they like (and don't like) about each candidate. Jonathan Cohn, author of the newsletter The Breakdown and The Bulwark's resident Michigander, joins the sh
S6 Ep51: Amy Walter: Pennsylvania's Trump-Shapiro Voters
S6 Ep51: Amy Walter: Pennsylvania's Trump-Shapiro Voters Jul 25, 2026 3416 In Pennsylvania, Gov. Josh Shapiro is on track for a pretty big win in November. And he can't do that without winning over a lot of former Trump voters, including the ones in our focus group. Cook Political Report editor in chief Amy Walter returns to the show to discuss how our Pennsylvania focus group felt about Shapiro, AND Sen. John Fetterman, and about the Trump administration. They also bre
S6 Ep50: David French: Character Counts For Less
S6 Ep50: David French: Character Counts For Less Jul 18, 2026 3202 American politics and politicians are decidedly lower-character than they used to be. So, how did we get here? And why have voters seemingly lowered their expectations?The New York Times’ David French joins the show to discuss Americans’ relationship with low-character politicians like Richard Nixon, Bill Clinton, and Donald Trump, and how our major political parties have handled candidates like
S6 Ep49: Tommy Vietor: Democrats’ Way Forward on Israel
S6 Ep49: Tommy Vietor: Democrats’ Way Forward on Israel Jul 11, 2026 2777 Many Democratic primaries in 2026 have been hashing out America’s relationship with Israel, because Democratic voters' opinions of Israel have taken a nosedive the last three years. Pod Save America and Pod Save the World co-host Tommy Vietor joins Sarah to discuss the role Israel-related politics has played in the 2026 midterms, and the role it may play in the next presidential primaries.There a
S6 Ep48: Heather Cox Richardson: America's 250 Great (and Awful) Years
S6 Ep48: Heather Cox Richardson: America's 250 Great (and Awful) Years Jul 4, 2026 4063 If you're wondering how (and whether) America is worth celebrating on this particular July 4th, this show will be a bit of a pep talk for you. Heather Cox Richardson joins Sarah to discuss voters' complicated relationship with patriotism this year, and the lessons of history for rebuilding from the Trump years.Through July 6: Join The Bulwark for $86 a year—14 percent off.Follow Heather Cox Richa
S6 Ep47: Kyle Clark: Colorado's Mad Libs
S6 Ep47: Kyle Clark: Colorado's Mad Libs Jun 27, 2026 3346 Colorado isn't much of a swing state anymore, but we're covering its primaries anyway. Both of its senators and one longtime member of Congress are facing bigger headwinds than you might expect. Our focus groups of Colorado Democrats will tell you why. Kyle Clark, host of Next with Kyle Clark, joins Sarah to discuss Colorado's upcoming primaries. Plus: Kyle's crazy run-in with the Republican fron
S6 Ep46: Patrick Svitek: Texas & Maine Swing Voters Sound Off
S6 Ep46: Patrick Svitek: Texas & Maine Swing Voters Sound Off Jun 20, 2026 3006 Barrels of ink have been spilled about James Talarico, Ken Paxton, Graham Platner, and Susan Collins. For the first time, we're listening to how swing voters in Texas and Maine are assessing these two races. We hear from 2024 Trump voters in Texas who disapprove of the president, and Mainers who voted for Joe Biden for President in 2020 and for Susan Collins down-ballot. CNN political reporter Pat
S6 Ep45: Rachel Janfaza: You Kids, Get Off My Lawn!
S6 Ep45: Rachel Janfaza: You Kids, Get Off My Lawn! Jun 13, 2026 2482 Gen Z swung hard for Trump in 2024. Now his approval with them is under 30%. What happened, and what does this generation’s mix of political views (especially on the war in the Middle East) mean for 2026? Bulwark contributor Rachel Janfaza is back on the pod to discuss. Plus: Sarah has some opinions about Gen Z’s new social habits, and we get into how AI is quietly destroying the entry-level job
S6 Ep44: Amy Walter: Everyone Is on the Take
S6 Ep44: Amy Walter: Everyone Is on the Take Jun 6, 2026 2463 Summer’s here, and Sarah’s taking a break from primary election coverage to take stock of the national political landscape. We haven’t talked to swing voters in a little while about the overall state of the country, and it’s becoming clear that the war in Iran is overshadowing, well, everything. Plus: The post-redistricting U.S. House math for Democrats, and a local issue bubbling up all over the

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