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Everything SEO - Making SEO and Blogging More Accessible, Adaptable, and Achievable for Small Businesses
Everything SEO - Making SEO and Blogging More Accessible, Adaptable, and Achievable for Small Businesses
Welcome to the Blogging & SEO Show - the coziest space on the internet where you can learn everything there is to know about SEO and blogging without the pressure and overwhelm. I'm teaching service providers and bloggers how to show up in search without 'doing it all.' I'm Mckayla, the mama behind The Comma Mama Co. and host of the show. As a mom of three, I know how important it is to keep showing up online and being visible to your audience even when you can't get on your phone or sit behind your computer. SEO and blogging have been the pillars I rely on to market my business and show up for my audience even when I'm in the third week of whatever sickness or stomach bug my toddlers have brought home for the month.
Episodes
My Summer SEO Strategy AKA What I’m Doing to Show Up While I’m OOO
Want to keep showing up in search this summer without spending every waking hour creating content? Good news: you don't need a complicated SEO strategy to see results.In this episode of Everything SEO, Mckayla pulls back the curtain on her own summer SEO plan and shares exactly what she's doing to maintain visibility while spending most of her summer out of office. From blogging and content repurp
Okay, But SEO Isn't Dead: Exploring Google Updates, Strategy Changes, & More in the AI Era
Google isn't dead. Search is evolving, AI is becoming more visible, and the internet seems to be having a collective meltdown about what it all means for SEO.In this episode of Everything SEO, Mckayla breaks down Google's latest search update and why the panic surrounding AI-powered search may be a little premature. She explains what actually changed, why the "death of the 10 blue links" isn't qui
A New Google Core Update Just Launched...Now What?
A new Google Core update is rolling out, which means now is the perfect time to talk about what to do (and what NOT to do) when Google makes changes—whether they're big, small, or just plain annoying.In this episode of Everything SEO, Mckayla breaks down what a core update actually is, why your search console might look a little wild right now, and how to navigate the volatility without spiraling.
Why It's So Easy to Accidentally "Break" Your SEO
SEO didn't come with a warning label, but maybe it should have. Because in the past month alone, McKayla has worked with multiple websites that have almost completely broken their SEO...losing their ranks, making it harder to rank, and potentially backfiring on them in the future.In this episode of Everything SEO, McKayla breaks down just how easy it is to accidentally break your SEO and why it ha
SEO is Changing: The 3 Things That Matter Heading Into The New Year (My Predictions)
SEO didn’t just change in 2025. It completely rewired how visibility works online, and 2026 is about to make that even more obvious.In this episode of Everything SEO, McKayla breaks down what’s actually happening in the SEO world right now and why ranking is becoming more accessible than ever for business owners who understand how context, connection, and consistency work together. This episode is
SMO Series: Grow Your Audience With Podcast Guesting With Amanda Bennett
In this episode of The Blogging and SEO Show, I’m chatting with podcast guesting strategist Amanda Bennett about simple, social media optional ways to grow your audience using podcast interviews, real-life networking, and community-led marketing. We dig into why guesting can outperform constant posting, how to choose the right shows, and the one clear call to action you should offer so listeners a
SMO Series: Systems That Help Coaches Scale Without Hiring a Big Team With Ashley from Systems Over Stress
Scaling your business without burning out isn’t about doing more, it’s about building better systems. If you’ve ever wondered how to deliver a premium client experience while working fewer hours, this conversation will show you what’s possible.In this episode of The Blogging and SEO Show, I’m joined by Ashley Rose from Systems Over Stress. Ashley is an automations and Airtable expert who helps coa
SMO Series: How to Make Your Business Social Media Optional Without Creating More Content
In this episode of The Blogging and SEO Show, I’m diving into how you can make your business more social media optional by repurposing your existing content for greater visibility. From transforming podcasts into blog posts to reusing carousels, LinkedIn posts, or YouTube videos, we’re talking about how to stretch your content further so it keeps working for you long after the initial post fades.
I Quit My Podcast, Started Another, & Now I'm Back?
In this episode of The Blogging and SEO Show, I’m sharing a behind-the-scenes look at why my attempt to launch a second podcast didn’t work out and why that’s completely okay. From following creative whims that sometimes flop, to understanding that my new creative juices actually aligned with this show...this episode is all about the realities of experimenting in online business and the lessons th
Is ChatGPT the New Google? What to Know About AI Search Engines
In this episode of The Blogging and SEO Show, I’m exploring AI search engines and whether or not they’re ready to take on Google as the top search engine on the block. Listen in as I talk about some of the different AI platforms, their user experience, and what it takes to show up in AI search.The AI search engines in question:Diem: https://app.askdiem.com/search Perplexity: https://www.perplexity
The Surprisingly Simple Way to Get Your Podcast Found on Google
In this episode of The Blogging and SEO Show, I’m sharing the simplest way to get your podcast found on Google (and other search engines) to get the absolute most out of your content and get discovered by a new-to-you audience WITHOUT using paid ads.Are you a podcaster? Join TCM’s Pod to Blog Program, a 12-week done-with-you program teaching you how to consistently and comfortably turn your podcas
The Everything Guide to Structuring Your Blog Post
In this episode of The Blogging and SEO Show, I’m breaking down how to structure a blog post so it’s easy to read and ranks well in search results. We’re talking about headers, content flow, and keyword placement—because a solid structure helps readers navigate your post and improves your SEO. Are you a podcaster? Join TCM’s Pod to Blog Program, a 12-week done-with-you program teaching you ho
7 Reasons to Fall in Love With SEO
SEO might not bring you chocolates or write you love letters, but it will bring you long-term business growth, dream clients, and a steady stream of traffic. 💕 If SEO has ever felt like an overly complicated, hard-to-commit-to relationship, I’m here to change your mind.In this episode, we’re diving into 7 reasons why SEO is your business soulmate—from bringing you the right audience to keeping you
How to Turn Your Podcast Episodes Into Blog Post
You put so much time and effort into your podcast episodes—so why let them sit in one place? Turning your podcast into blog posts helps more people find you, listen in, and stick around. In this episode, I’m sharing why repurposing your podcast matters and how you can easily start with a simple system (without adding hours of extra work to your plate).Plus, I’ll walk you through the Pod to Blog Ch
WTF Does it Mean to "Optimize" for SEO?
Have you ever wondered what the “optimization” in “search engine optimization” meant? Then this is the episode for you! Today I’m sharing all the things about what we (SEOs) mean when we use the term “optimize” when it comes to your website and its relationship with popular search engines, like Google. In this episode, we’ll cover:What “optimization” means and how it impacts your websiteWhat’
The Truth Behind "Comparisonitis" with Sara from Between The Lines Copywriting
It’s another year and another chance to suffer from comparisonitis!! But, worry not, I’ve got you (or, more accurately, Sara from Between The Lines has got both of us covered today). With everyone celebrating their end-of-year wins and their goals for this upcoming season, quarter, and year, it’s a time when we tend to do a little reflection (good and bad).Sara Noel is a Website Copywriter, Market
Instagram for the Personal Brand w/ Nicole from Groovy Social
Welcome back to The Blogging and SEO Show! This week, I’m joined by Instagram strategist and personal branding expert, Nicole from Groovy Social.Nicole is the founder of Groovy Social, where she helps personal brands navigate the ever-evolving world of Instagram strategy. With her unique approach, Nicole guides her clients in showcasing their personality, values, and experiences to build meaningfu
How People Learn and Why That Matters for Your Content w/ Lauren Dewey
Welcome back to The Blogging and SEO Show! This week, I’m joined by learning specialist and CEO of Entrepreneur Academic, Lauren Dewey.Lauren Dewey is a Learning Specialist and CEO of Entrepreneur, Academic. After nearly eight years working in higher education, she started Entrepreneur, Academic to support business owners, coaches, and service providers scale their impact and income through high q
What Makes Blogging Different: A Deep Dive into Strategy, SEO, & Connection
Welcome back to The Blogging and SEO Show! This week, we’re diving into what makes blogging so unique compared to other forms of content creation, like social media posts, email newsletters, and even podcasting. Blogging isn’t just about SEO or dropping random thoughts; it’s a versatile, long-form content tool that can serve multiple purposes in your marketing funnel.We’ll discuss:The difference b
What is SEO? SEO 101: Everything to Know for Personal Brands
Do you know everything there is to know about SEO? Do you know what “SEO” even stands for? This episode is all about the basics of SEO (or search engine optimization) and helping you make sense of all the tips, tricks, and strategies out there. In this episode, we’ll cover:SEO 101: the essentials of what SEO is, how it works, and why it mattersThe different types of SEO, such as technical SEO
Does Your Word Count Matter When Blogging? (Hint: Sometimes)
If this one blogging SEO tip has no haters, I'm out of business. But, as for now, business is thriving, and there's a myth I'm set on busting: That you have to write 1,000+ words to rank on Google, and anything else is a waste of time. In this episode, I'm sharing when word count does matter, how much you should write, and what you should focus on to get the BEST results. People to Know: Lauren De
I'm Back!! Introducing The Blogging & SEO Show
Welcome back to the newly renamed The Blogging and SEO Show! After an unplanned but much-needed break, I’m back and ready to dive into October with a spooky-themed content plan. In this episode, I share why taking breaks is essential, the whirlwind of events that led to my pause, and the exciting new direction for the podcast. Expect weekly episodes focused on blending SEO and blogging strategies
Everything Legal and SEO w/ Chandler from Lethal Legal
Send us a textOne thing I see way too often as an SEO are business owners and bloggers neglecting the legal aspects of their website. It only made sense to bring on Chandler, a master of protecting your IP and defending your brand onto the show.In this episode, we’re sharing how to protect your website, protect your content, and defend your brand (and everything in between).More About Chandler:Cha
Everything Content Repurposing and SEO w/ Felly from Felly Day Studios
Send us a textAs a blog content writer and SEO, I want you to get the most out of your content and show up across platforms — which is why I invited Felly from FDStudio to share everything she knows about content respurposing and why it gives such a boost to your SEO.More About Felly:Felly Day is the owner of a Content Repurposing Agency doing things a bit…unprofessionally. After living as an expa
Everything Systems and SEO w/ Ashley from Solution Integrators
Send us a textAs a Chief Systems Officer, Ashley works to take your complex problems and find ways to simplify them! With a background in Project Management and Business Analysis, Ashley works with biz owners to pick apart how they do business today, dive deep into every step of their client journey, and build a systems and tool suite they love.Your DREAM client experience is at the core of everyt
Everything Pinterest and SEO w/ Sidnee From The Pinner's Circle
Send us a textPinterest and Blogging (and SEO) have gone hand-in-hand for literally forever - or, at least, as long as Pinterest has been in existence. Listen in as we discuss the impact of Pinterest on SEO and how to do more with your content with Sidnee from The Pinner’s Circle.More About Sidnee:Sidnee Sikorski is a Pinterest marketing expert, mom of three, and wife. As the founder of The Pinner
Everything Copywriting and SEO w/ Kaili from Reveal Studio
Send us a textIf you’ve ever wondered why I recommend getting comfortable and confident in your website copy before working on your SEO, this episode is for you! Today we’re chatting with Kaili from Reveal, a sales copywriter and business educator who is the genius behind the copy on my own site!More About Kaili:Kaili Meyer is a sales copywriter and the founder of Reveal Studio Co. She specializes
Everything Branding and SEO w/ Callie from Honeycomb
Send us a textOne of the first things I recommend when you start SEO is being comfortable and confident in your branding and brand strategy. Today, I’m talking to Callie from Honeycomb Creates and the founder of Cowork with Callie about the relationship between branding and SEO.More About Callie:Callie is a brand strategist and designer who believes that brands should be as strategic as they are b
A Peek Into The Writing Process for SEO Blog Content
Send us a textHave you ever wondered how someone sounds like you when writing content for your website or what the process looks like when working with The Comma Mama Co? Here’s a peek into the writing process for quarterly SEO blog content!Ready to start your blog and work with TCM? Grab your spot here.Looking for the freshly updated version of the blog SEO checklist? Download your copy here.Need
Don't Start a Blog Until You Listen To This
Send us a textWith all the changes coming to social media, more and more business owners are leaning into SEO and blogging. If you’re thinking about it, listen to this before you take the leap!Need a little SEO help or advice? Grab an SEO Intensive and pick my brain.Don’t want to play the SEO guessing game or learn the lingo to get results? Book your SEO Audit + Optimization.Don’t forget to follow
5 Simple Ways to Improve Your SEO and Visibility
Send us a textReady to improve your SEO and visibility online but don’t know where to start (and you’re not ready to outsource)? Here are a few low-maintenance ways to improve your website’s SEO and work on your website’s presence in Google search.Need a little SEO help or advice? Grab an SEO Intensive and pick my brain.Don’t want to play the SEO guessing game or learn the lingo to get results? Bo
3 Blog Post Ideas to Help You Sell Your Services
Send us a textNeed a little help brainstorming your blog posts? Here are three blog post ideas I recommend for service providers working on improving their SEO and why!Grab your new content calendar to improve your SEO blogging workflow.Need a little SEO help or advice? Grab an SEO Intensive and pick my brain.Don’t want to play the SEO guessing game or learn the lingo to get results? Book your SEO
What to Include In Your Content Calendar When Blogging to Improve Your SEO
Send us a textIn this episode, I’m sharing some insight on what is included in my client’s content calendar and why. This is the content planning set-up I use to plan out content clusters, map out CTAs and soft sells, summarize upcoming blog posts, and organize primary and secondary keywords for SEO.SHOP THE CONTENT CALENDAR HERE: www.thecommamamaco.com/blog-content-calendarNeed a little SEO help
3 Reasons Why Your Blog Post Isn't Ranking on Google (and How to Fix it)
Send us a textAre you creating high-value content and following most of the recommended SEO best practices and you’re still not ranking on Google? Here are the three main things I see as a blog content writer and SEO specialist that are holding businesses and bloggers back from performing well on Google.Need a little SEO help or advice? Grab an SEO Intensive and pick my brain.Don’t want to play th
Internal Linking and How to Get Your Pages to "Talk" to Each Other For Better SEO
Send us a textDid you know that your webpages and blog posts “talk” to each other? One of the easiest ways to improve your SEO is to start internally linking your webpages – giving Google more pages to crawl and improving your user experience.Today I’m sharing some of the things you should (and shouldn’t) do for a good internal backlinking strategy and how it impacts your SEO performance.If you’re
How Fast Can You Monetize Your Blog Using SEO? CASE STUDY
Send us a textHave you ever wondered how quickly you can see results using SEO? Here’s a quick case study on a blog that launched in February of 2023 and monetized in a month using traffic solely from SEO. We’re talking about how often we published, how much we made, and some stats from the blog’s performance.This blog used a very specific strategy and had a lot of opportunity to grow - meaning it
Challenge Day #3: How to Optimize Your Review Post for SEO
Send us a textWelcome to the Review Blog Post Challenge, a three-part series designed to teach you how to write an SEO-optimized review blog post on your business blog.This is Day #3: How to Optimize Your Review for SEO – we’re diving into all the ways you should be optimizing your blog post in your backend along with how to improve your user experience on-site and why it matters.This challenge is
Challenge Day #2: How to Structure, Outline, and Write Your Review Blog Post
Send us a textWelcome to the Review Blog Post Challenge, a three-part series designed to teach you how to write an SEO-optimized review blog post on your business blog.This is Day #2: How to Structure, Outline, and Write Your Review – I’m walking you through the review blog post structure that has repeatedly landed me on the first page of Google. We’re outlining your blog post, talking about struc
Challenge Day #1: Picking the Perfect Tool/Product to Review for Your Blog Post
Send us a textWelcome to the Review Blog Post Challenge, a three-part series designed to teach you how to write an SEO-optimized review blog post on your business blog.This is Day #1: How to Pick the Perfect Tool to Review – we’re covering what makes a tool or product “good” to review and how to find the right keyword for your content and audience.This challenge is a podcast and email challenge, i
The Different Types of Blog Post and Why You Need Them
Send us a textWe’re looking at the different types of blog posts (both traditional and non-traditional) including what they are and why/how you can use them in your marketing and content strategy.It’s important to diversify and utilize the type of blog posts that make the most sense for you and your business, both short-term and long-term. Listen and learn about the different approaches to bloggin
What is Content SEO?
Send us a textWe’re talking about what might just be my favorite aspect of SEO – Content SEO. I’m sharing what content SEO is, what it looks like for different industries, and how it integrates into your on-page and off-page SEO strategies.Not a DIY’er and looking for someone to get it DFY? Get your blog posts one-for-you.Don’t forget to follow and subscribe to the show to be notified when new epi
Where to Put Your Keywords in Your Blog Post
Send us a textIt’s finally time - we’re talking about keyword placement in your content! Blogs are a bit different than your usual webpages, they’re longer, filled with more information, and utilized by your audience in a different way.To make life just a bit easier for you, I’m sharing some of the best practices for putting your keywords in your blog content and behind the scenes of your blog pos
What it Means to Use Keywords in The "Right Places"
Have you ever heard an SEO or marketing expert tell you that you have to “put keywords in the right places” to improve your chances of ranking? Today I’m sharing exactly what those places are for your website’s main pages - no more guessing (or stressing).Keyword placement is a huge part of improving your website’s SEO and telling Google exactly what your website’s about, these placement spots jus
What is Off-Page SEO?
Send us a textIn today’s episode we’re diving into the world of off-page SEO and how other website’s can impact your website’s ranking on Google. We’re covering how other websites interact with yours - including good (and bad) backlinks, PR mentions, podcasting, and the impact of social media.This episode is designed to give you the run-down on a very broad topic in 10 minutes or less, so don’t fo
4 Things You Should Do Before Starting a Blog
Send us a textIf you’re considering starting a blog for your business whether by doing it yourself or outsourcing then this episode is for you! Today I’m sharing the four things you should do before starting a blog based on what I’ve seen and experienced over the past five years as an SEO and blog content writer.THESE AREN’T COOKIE CUTTER ANSWERS. And they’re not sugar-coated to get you to invest
How to Show Up on Google
Send us a textYou probably know what we’re talking about in this one - SEO! Today we’re covering the importance of SEO and not just what it is. I’m diving into why SEO is important for small businesses and how it helps them show up on Google.Plus, I’m covering why and a little bit of how small businesses CAN compete and succeed for top-ranking spots with a strategic, and very specific, SEO strateg
What is SEO?
Send us a textHi friend! I’m so excited to welcome you to the first episode of the Everything SEO podcast - I’m Mckayla, the mama behind The Comma Mama Co and the SEO strategist + blog content writer at the mic.For our first episode I’m sharing WHY I’m the one talking about SEO and a little bit about a common question I get on a near daily basis, “What is SEO?”Work With Me:Need a little SEO help o
Welcome to the Everything SEO Podcast!
Send us a textWelcome to Everything SEO - the coziest space on the internet where you can learn everything there is to know about SEO without the pressure and overwhelm. I'm teaching service providers and bloggers how to show up in search without 'doing it all.'I'm Mckayla, the mama behind The Comma Mama Co. and host of the Everything SEO podcast. As a mom of three, I know how
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