The Art of Online Business
The Art of Online Business podcast provides actionable advice for online course creators and coaches to increase profits and impact without burnout. Hosted by Facebook Ads strategist Kwadwo Sampany-Kessie, the show covers sales and marketing optimization, systems and processes, funnels, and Facebook & Instagram ads for scaling. Episodes include solo episodes, expert interviews, and coaching case studies. Subscribe for weekly insights on ads mastery, scaling courses and memberships, email marketing, and evergreen funnels.
Episodes
How Stacey Brass-Russell Sells a $9,000 Program on Just $25 a Day in Facebook Ads
You sell one high-ticket offer, not a bunch of low-ticket ones, so you've told yourself Facebook ads aren't for you, because everyone says they only pay off if you spend thousands a month.I talk with Stacey Brass-Russell about how she sells a $9,000 program on $25 a day in Facebook ads, filling a free event with about 200 of the right people.Click here for a free strategy session Get you
The Math That Tells You When To Hire A Facebook Ads Manager
If you’ve been thinking about handing off your Facebook and Instagram ads for months and you keep deciding you can’t tell whether it would be worth it, you’re probably missing one number.Book Your Free Ad Strategy SessionGet Done-For-You Ad ManagementI walk through the two numbers that tell you whether hiring an ads manager actually pays off, and I run them on screen so you can watch the decision
Why Smart Course Creators Won't Pay for What They Know Works
You know hiring an expert could help your business grow, but when you see the price, you start wondering if you should just do it yourself. Book Your Free Ad Strategy Session I talk about why course creators with successful businesses still hesitate to spend money on things like sales page copy and ad management, even when those investments could improve their results. I also break down what it ca
Small Facebook Ads Budget, Real Results. How Melissa Webb Filled a Webinar for Under $200
If you’ve been waiting until you have a bigger budget to run Facebook and Instagram ads, I think Melissa Webb’s story will give you the confidence to start. Join Melissa's free training: Homeschool Writing That Makes Sense Get Done-For-You Ad ManagementGet your Spot in The Ad RoomMelissa shares how she filled a webinar, grew her email list, and made a profit while spending less than $200 on
You Already Have a Funnel You Just Don't Trust It Enough to Run Facebook Ads
If your offer is already making sales but you keep thinking you need a better funnel before you can run ads, you may be more ready than you think. Get your spot in The Ad RoomI explain why a simple funnel that already makes money can be enough to start using Facebook and Instagram ads. You do not need a complicated setup if what you have is already working. Listen now to see if your current funnel
Bad? Trading Time for Eyes Not Hours for Hours
If creating content is bringing in sales but taking up too much of your time, there may be another way to grow.Get your spot in The Ad RoomI talk about how Facebook and Instagram ads can bring new people into a funnel that already works, so you don’t have to depend only on posting more content.Ads can help you reach more people without spending more hours creating content. Listen now to see how ad
How Shannon Matson Runs a 7-Figure Launch Facebook Ad Strategy Without Touching Ads Manager
If you’re spending money on Facebook and Instagram ads but aren’t sure they’re helping your launches, Shannon Matson has a simple approach worth hearing. Get Instant Access to Shannon's Private Podcast to see how 6- and 7-figure businesses keep demand high in today's attention economy.Get a free ad strategy session.Shannon shares how she grew from $16,000 organic launches to seven-figur
The Facebook Ad Spend Ceiling Nobody Warns You About
Feeling stuck because your Facebook and Instagram ads stop working every time you increase your budget? Get your spot in The Ad RoomI explain why the real problem often isn't your ads at all, but what happens after someone clicks, and I share simple ways to find the bottleneck that's holding your growth back. I also walk through a real example of how a few small changes helped break thr
Your Webinar Is Teaching People Out of Buying From You.
If people love your webinar but almost no one buys, you may be giving away too much. Book Your Free Ad Strategy Session Get Done-For-You Ad ManagementI explain why teaching too much can make people think they don't need your program, even when they do. I also share a simple way to help people understand their problem and see why they need your help instead of trying to do it alone. Listen now
How to Build an Email List with Facebook Ads on a Mini-Budget (Quiz Funnel Strategy) with Holly Haynes
If you think you need a big ad budget to make Facebook and Instagram ads work, Holly Haynes’ quiz funnel will make you think again.Take Holly's Quiz to see the process we discussGet your Spot in The Ad RoomI talk with Holly about how she uses a small ad budget to grow her email list, send people to the right podcast episodes, and help them get to know her before she sells. We also talk about
The Reason Your Webinar Isn't Converting Has Nothing to Do With Your Ad Targeting.
If you've been changing your Facebook and Instagram ad targeting but your webinar still isn't making sales, you may be fixing the wrong problem. Book Your Free Ad Strategy Session Get Done-For-You Ad ManagementListen/Watch this episode: Your Ads Aren't the Problem. Your Webinar Is. I explain how to tell if the issue is your targeting or your webinar, and what to look at before maki
Your Ads Aren't the Problem. Your Webinar Is.
Getting cheap webinar leads but not enough sales? You're probably fixing the wrong thing. Book Your Free Ad Strategy Session Get Done-For-You Ad ManagementI walk you through the numbers and funnel steps I check before touching another ad, including your webinar show-up rate, follow-up emails, and presentation. I also share why teaching more isn't always the answer if you want people to b
5x ROAS Running Facebook Ads to Webinars? Here's Exactly How With Valerie Del Grosso
If you're getting clicks but not the sales you expected, your offer might not be the issue. I talk with Valerie Del Grosso about how she kept going after six painful ad attempts, what finally changed, and how her live webinar funnel started pulling in $2–$4 leads and a 5x return. Book Your Free Ad Strategy Session Free Live Masterclass: 2026 Legal Changes Affecting Coaches Now We talk throug
Your Offer Has to Earn Ads Before You Run Them
If your Facebook and Instagram ads are getting clicks but no sales, your offer may not be ready for ads yet. Book Your Free Ad Strategy Session Get Done-For-You Ad ManagementI explain why a strong offer should prove it can sell before you spend money driving traffic to it, and I share three simple questions to help you know if you're ready. I also show you why fixing your offer and messaging
You Can't Add Ads to a Funnel You're Still Figuring Out
If you've been thinking about running Facebook and Instagram ads but your funnel still isn't converting consistently, this episode could save you a lot of money. Book Your Free Ad Strategy Session Get Done-For-You Ad ManagementIn this episode, I explain why ads should grow a funnel that's already working instead of trying to fix one that isn't, and how to tell if you have a tr
The Ad Funnel Justin Moore Built After a Blowing $100K on Facebook and Instagram Ads.
If you’ve ever wondered whether ads can sell a book, Justin Moore’s funnel will get your attention fast. Grab your copy of Justin Moore's Sponsor Magnet bookWatch the episode on Secure Paid Partnerships and Grow your Revenue with Justin MooreWatch the episode on Making 6 Figures Teaching Creators to Get Sponsorships with Justin MooreI talk with Justin about the $100,000 webinar ads lesson tha
Free Lead Magnet or Paid? The Question You're Actually Asking Is Wrong.
If you're stuck wondering whether you should use a free lead magnet or a paid offer, you might be asking the wrong question. Book Your Free Ad Strategy Session Get Done-For-You Ad Management I share why one course creator built a 10,000-person email list that never led to sales, and why another low-ticket funnel struggled too. The real issue wasn't free versus paid. It was what happened
Your Ads Manager Got Locked Out of Facebook. Now What?
Have you ever realized that if your ads manager disappeared tomorrow, you wouldn't even know how to pause your own ads? Book Your Free Ad Strategy Session Get Done-For-You Ad ManagementI share the story of a course creator whose trusted ads manager got locked out of Meta, leaving campaigns running with no one watching them and no clear next step. I walk you through the simple mistakes that pu
Fix This Email Mistake Before You Spend More on Ads With Allea Grummert
If you’re spending money on Facebook and Instagram ads but your email list still isn’t turning into enough sales, this episode will help you figure out why.Apply for a Strategy Boost Call with Allea GrummertI talk with Allea Grummert about the email mistakes that quietly hurt conversions, why most creators don’t email their list enough, and how stronger nurture sequences can make your ads work bet
You Got Leads But No Sales. Here's What's Actually Broken.
If your ads are bringing in leads but you still can’t tell if those leads are turning into sales, this episode is for you. Book Your Free Ad Strategy Session Get Done-For-You Ad ManagementI walk through a real membership funnel where the ads looked like a failure, but the real problem was broken tracking, missing purchase events, and no way to tell where buyers were coming from. I also share why t
The Ad Account Audit You Should Do Before You Hire an Ads Manager
If you’re running Facebook and Instagram ads but still guessing where your sales are coming from, this is going to help a lot.Book Your Free Ad Strategy SessionGet Done-For-You Ad Management I break down the simple ad account audit I wish more course creators did before hiring an ads manager, including how to track your leads better, separate your traffic sources, and spot what’s actually driving
Why Facebook Ads Matter More Than Social Media for Your Online Course featuring Sarah Noked
If you feel like your business only grows when you show up, you’re going to love this one.Get the operational support you need to scale with SarahAccess Sarah’s resources to become a certified OBM I sit down with Sarah Noked, and she breaks down how she built a system where her ads consistently bring in leads, nurture them, and turn them into buyers—without her having to be “on” all the time. We t
The Kind of Course Creator Facebook & Instagram Ads Actually Work For
If your ad results keep changing and you can’t tell why, this will help.Get Done-For-You Ad Management I walk through the difference between a course creator who is ready for ads and one who isn’t, based on real examples from calls and clients. You’ll hear why tracking your numbers and thinking long term matters more than changing your ads every few days. Listen now and see if you’re set up to mak
You Want to Help More People… But Your Calendar Won’t Let You
If you’re working all day and your business still isn’t growing the way it should, this is likely the reason. Have us hire a VA for you.I share a moment with my son that hit a little too close to home and explain why doing everything yourself eventually becomes the thing holding you back. You’ll see how to spot the tasks that keep your business stuck and what actually needs your time if you want t
Troubleshooting a Facebook Ads Quiz Funnel with Danielle Klemm
If your list is growing but your course still isn’t selling, you’re not crazy—something’s off in your funnel. Take the Freebie-to-Buyer Gap Quiz to find why your funnel is leaking See Which Lead Magnet Your Offer Needs I sit down with Danielle and we break down her quiz funnel, the ads behind it, and what the data is really telling us when performance starts slipping. You’ll hear how we th
Meta Took Away Your Ad Placement Controls — Here's What to Do Now
Meta just quietly removed your ability to choose which ad graphic shows up in which placement — and if you're still running ads the old way, the algorithm is already making decisions for you that could be killing your conversions. Get the 48-Hour Ad Fix AuditI break down exactly what changed in Meta's ad creative setup after the Andromeda update, why you still need to create both your 3x
Prepare to do THIS with Facebook & Instagram Ads Before Life Happens
What if your ads could keep bringing in sales while you step away and actually live your life? Get the 48-Hour Ad Fix Audit I talk through how I’m helping clients use low-ticket offers and simple funnels so they don’t have to rely on draining launches all year. I break down how this setup works and why it gives you more time without slowing down your revenue. If you’ve got an offer already sellin
Inside Michelle Knight’s $27 Funnel That Hit 2.5x ROAS on Facebook & Instagram Ads
Ever wish you could peek inside a real $27 funnel while it’s working, wobbling, and getting rebuilt in real time? Michelle Knight is back, and we get into the actual numbers behind her storytelling funnel that was pulling a 2.5 ROAS before Meta changed the game. Unlock 2,900+ storytelling content ideas for just $27 Visit The Art of Online Business website for Facebook Ads helpWe talk through why h
Why Smart Course Creators Treat Facebook & Instagram Ads Like a Lab
What if the reason your ads aren’t working… is because you’re treating them like a gamble instead of a lab? Get the 48-Hour Ad Fix Audit I walk you through the mindset I see in course creators who actually win with Facebook and Instagram ads—and how they use every result as feedback, not failure. I share why being willing to test, even when things flop, is exactly how you find the message that con
Lead Costs Rising on Your Facebook & Instagram Ads? Do THIS Before Touching Targeting
Lead costs on your Facebook and Instagram ads starting to creep up?Get the 48-Hour Ad Fix AuditI share a real troubleshooting session I had with my wife after she hit a wall managing a client’s ads. Instead of changing targeting, we went back three months into the data, found the messaging that had consistently produced the lowest leads, and built new creative tests around it. You’ll hear how look
When $300/Month on Facebook & Instagram Ads DOESN’T Make Sense
Spending just $300 a month on ads feels safe, but it can actually hide bigger problems in your business. Get the 48-Hour Ad Fix Audit I explain when low ad spend makes sense, when it doesn’t, and the three places profit needs to exist before ads can truly work. I also talk about how to tell if your funnel, messaging, or offer is the real bottleneck—and what to tweak first to improve results withou
Your Ads Are Whispering Money Secrets… Are You Listening?
Your ads are literally telling you how to make more money — most course creators just ignore the clues. Get the 48-Hour Ad Fix Audit I share how I use message testing to see what cold audiences actually respond to and why those clicks are basically votes for what to say everywhere else in your business. Once you spot the winning angle, you can plug it into your emails, sales page, and conten
Why the Best‑Performing Facebook & Instagram Ads Aren’t the Most Polished
Some of the ads that make the most money don’t look impressive at all — and I explain why that is actually a good thing. Get the 48-Hour Ad Fix Audit I share how low-production, “ugly” ads can outperform polished ones because they blend into the feed, feel more relatable, and are faster to produce and test. You hear how one client agreed to try this approach for retargeting ads and ended up
The Questions I Ask Before We Ever Spend Another Dollar on Facebook & Instagram Ads
Thinking about spending more on ads? Hold up — I share the exact questions I ask before anyone increases their Facebook and Instagram Ad budget. Get the 48-Hour Ad Fix Audit I walk through how to figure out whether your lead magnet, webinar, or funnel is actually profitable, including the key numbers that tell you if scaling makes sense or if you’re just pouring money into leaks. I also talk
Meta Andromeda - A Simple, Effective Ad Setup for Online Course Creators
If you’ve heard about the Meta Andromeda update and felt confused—or worse, saw your ad performance drop—this episode is for you. Get the 48-Hour Ad Fix Audit I walk you through a simple, Andromeda-friendly ad setup I used with a client and exactly how we rebuilt their ads step by step. We talk about how many ads to run in one ad set now, how to mix messaging with creative without ove
How Jacques Hopkins Built a Profitable SLO Funnel with Facebook & Instagram Ads
Ever wondered what a real profitable SLO funnel actually looks like behind the scenes? Jacques Hopkins is back on the show, and this time we’re getting very specific. Get the 48-Hour Ad Fix Audit We break down his $27 Five-Day Piano Challenge, the order bump that’s quietly doing a lot of the heavy lifting, and how he approaches upsells and course upgrades without turning it into a sales c
This ONE Tweak Increased my Friend’s Course Sales with Facebook & Instagram Ads
A friend of mine is running Facebook and Instagram ads to his course and asks why sales feel harder than they should. When I look at his sales page, I notice something simple but costly: too many pricing options. Get the 48-Hour Ad Fix Audit I explain how decision fatigue quietly hurts conversions and why guiding people to one clear choice often leads to more sales. I show you how a s
Will changing Facebook and Instagram ad copy erase my social proof?
Ever wonder if you can tweak the copy on a Facebook or Instagram ad without killing all the likes and comments? Get the 48-Hour Ad Fix Audit A client asked me this exact question, so I explain what really happens when you change ad copy and why social proof usually resets. I share how to use organic Instagram posts as a workaround and the risks that come with disconnecting and relaunc
Are Your Facebook & Instagram ads In Learning Limited? Do This First!
Seeing “Learning Limited” on your Facebook or Instagram ads can feel scary, but it’s usually not the problem people think it is. Listen/Watch this episode: Troubleshooting Facebook and Instagram Ads Increase in Cost Per LeadGet the 48-Hour Ad Fix Audit I explain how I actually evaluate learning-limited ad sets, which numbers I watch, and when it makes sense to leave them running. I also shar
Tarzan Kay’s Shockingly Simple List-Building Strategy (And Why Meta Ads Made It Work)
Tarzan is a copywriter and newsletter creator known for her story-driven emails and consent-based approach to selling. She spent years dismantling a seven-figure “girlboss” business to build something more sustainable that puts people and great writing first. Get the 48-Hour Ad Fix AuditSubscribe to Tarzan's The Free Weekly Newsletter Tarzan and I talk about a list-building strate
How to Know If It’s Time to Scale (or Pause) Your Workshop Ads
Ever look at your workshop ads and wonder, “Should I scale this or shut it off before I waste more money?” Get the 48-Hour Ad Fix Audit I walk through real, simple numbers to show how to calculate what a workshop registrant is worth and how that changes once ads are involved. I also explain why warm audiences slow down, what happens when you move to cold traffic, and how to spot the di
Should You Still Use ManyChat for Ads in 2026? My Honest Take.
I get this question a lot, especially with all the changes coming into 2026: should you still be running ads to ManyChat, or is it time to move on? Watch/Listen to this episode: How to lower Facebook Ad Lead Costs for your Lead Magnet Ads I share when ads to a ManyChat-connected Instagram Reel still make sense, and when you’re better off sending traffic to a website opt-in or an insta
Should You Run Ads for Your Course Launch? A $66,907 Case Study
Megan Yelaney is a business strategist who’s helped over 1,000 coaches grow their brands by getting crystal clear on what makes them actually different, and using that to create demand. Get the 48-Hour Ad Fix AuditGet access to The Edge Led Launch System (only $47, normally $147), a workshop that explains how Megan generated $166k from two launches even when her reach was tanking! Ever
Do You Really Need Separate Warm and Cold Meta Ad Audiences?
Running Meta ads can get confusing fast, especially when you hear people say you should combine all your targeting together. After managing ads for years, I’ve never seen that work well for course creators. Get the 48-Hour Ad Fix Audit Today, I break down why separating warm and cold audiences still matters (even with the Andromeda update) and how Meta’s algorithm actually treats each
Broad vs. Detailed Targeting Facebook ads in 2026. Which One Actually Works?
If you’re confused about whether broad or detailed targeting is the smarter move for Facebook and Instagram ads in 2026, I break down what’s actually working inside my real client accounts. Get the 48-Hour Ad Fix Audit I explain when broad targeting is the clear winner, when lookalike audiences still outperform everything else, and the few situations where detailed targeting still mak
What to do When Your Facebook & Instagram Ads Stop Working.
When an ad suddenly stops working, the last thing you want to do is panic and shut everything down. Get the 48-Hour Ad Fix Audit I share with you the exact steps I take as an ads manager to figure out what’s actually going on—usually it’s something simple like comment management, frequency, or a weak hook. These small fixes often bring an ad back to life without rebuilding anything fr
The New 2026 Simple Ads Setup That Works Well With Meta's Andromeda Update
The Meta Andromeda update has shaken up ad performance for a lot of online course creators but it doesn’t have to ruin your results. Get the 48-Hour Ad Fix Audit I walk through a simple ad setup that works with Andromeda instead of against it, including how to adjust your ad sets, creative, and targeting so Meta’s algorithm actually helps you. I also share why panicking (or over-tweaki
Is Your Online Course Business Actually Ready for Facebook & Instagram Ads?
A lot of course creators rush into Facebook and Instagram ads before their business is actually ready, and that’s the fastest way to burn through your first $5K. Get the 48-Hour Ad Fix Audit I walk through the real signs that your offer, messaging, and funnel are strong enough for paid traffic so you don’t end up paying for leads that won’t convert. I also explain how I think about pr
Does Open Targeting Really Work for Online Course Creators?
A lot of course creators are being told to just “go broad” with Facebook and Instagram ads right now… but that advice could easily waste your budget if your business isn’t ready. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Watch Episode 972: Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead I break down what open targeting really is, when it a
My Second-Highest ROI Activity This Year (and It’s Not What You Think) Featuring Linda Sidhu
I never expected a mastermind to become my second-highest ROI move of the year, but The Mixer Mind did exactly that. Over two years inside Linda Sadhu’s community, I’ve seen real returns, from podcast guest swaps and referral partners to peer pods that feel like family. Find instant connections inside The Mixermind™ with Linda Sidhu In this episode, Linda interviews me about what makes
How To Do Detailed Targeting on Facebook Ads (Online Course Creator Edition)
Most course creators get excited about detailed targeting, but that’s where they end up wasting the most money. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Watch Episode 972: Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead I break down when detailed targeting actually makes sense, how to layer vs. narrow your interests, and the audience size
Facebook Ads Best Targeting Strategy for Leads (Online Course Creator Edition)
Most course creators think the secret to great targeting is stacking interests and job titles, but that’s actually what drives ad costs up. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! I walk you through the targeting strategies I use for established course creators that bring in higher-quality leads at lower costs. I also share which audiences to build first, w
The 3-Ad System That Makes Online Course Businesses Profitable
A lot of people think ads will magically fix an online course business that isn’t working, but that’s not how it goes. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Get 1:1 ads coaching from me – three Zoom calls with me and unlimited support in between! Ads only fuel what’s already working, and I break down the three pieces every course business needs in place to
Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead
When your cost per lead suddenly jumps, it can feel like panic mode but most of the time, your ads are fixable. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Get 1:1 ads coaching from me – three Zoom calls with me and unlimited support in between! I walk you through the exact step-by-step system I use to troubleshoot rising CPL so you know what to check first, wha
The Real Reason Your Ads Keep Wasting Money
I hear it all the time, “we spent money on ads and got nothing back.” The real issue usually isn’t the ads themselves, it’s not watching the right numbers and failing to act when those numbers are off. Get 1:1 ads coaching from me – three Zoom calls with me and unlimited support in between! I walk you through three key metrics and the simple fixes that can turn your ads around fast, fr
Everything You Need Before Running Webinar Facebook & Instagram Ads That Convert
If you’re planning to sell your course with a webinar or challenge, you’ll need more than just ads... you’ll need the right setup. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I break down exactly when to turn your Facebook and Instagram ads on, how to test ad copy and creative the right way, and the e
Why Your Self-Liquidating Offer Isn’t Paying for Itself (Yet)
Your self-liquidating offer isn’t broken—it’s just missing a key step. I walk you through why most $27 low-ticket funnels fail to pay for themselves and how a tripwire can bridge the gap. Learn to create Tripwire offers that Turn Leads Into Paying Customers Right AwaySign up for Thrivecart today! I share what makes a tripwire work, how it reduces your ad costs, and why alignment between your m
Should you listen to Meta's Facebook & Instagram Ad Recommendations?
Meta keeps popping “helpful” tips in Ads Manager, but should you trust them? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I show a real example, explain my rule for the first three full days (let the algorithm learn), and share when I start turning things off on days four and five. I share how I decid
How to Run Facebook Ads to Fill Your Webinar or Challenge (So You Can Sell More of Your Course)
Thinking about running ads to fill your next webinar or challenge? I break down exactly how to set up Facebook and Instagram ads so you can bring in the right leads without wasting money. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I walk you through the ad copy framework I use, how to test the righ
Why Ads Managers Say No to Your Revenue Share Offer (And What to Do Instead)
Thinking of offering revenue share to an ads manager so you don’t have to pay upfront? I get why it feels like a win-win, but the reality is that good ads managers rarely say yes to that kind of deal. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I explain why revenue share offers are risky, the kind
DON'T Start Facebook & Instgram Ads Until You Watch This
If you’ve been wondering whether it’s the right time to run Facebook and Instagram ads, this episode will save you a lot of money and frustration. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I break down two common situations where ads are almost guaranteed to be expensive and ineffective... and wha
Simple Funnel Fixes That Lead to More Sales Featuring Tracy Beavers
When I asked, “What podcast topics would help your online course business grow the most?” some of the responses were, “What to focus on NOW as a solopreneur” and “Stop doing all the things.”So, in today’s episode, let's meet Visibility & List Growth Strategist, Tracy Beavers. She shares how to gain visibility online with ease and discover simple ways to grow your email list on Facebook.
Take This Shortcut To Quicker Facebook & Instagram Ads Success
Here's the shortcut that helped me grow faster, with way less stress—and how you can apply it to your Facebook and Instagram ads. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help It’s about investing in one-on-one consulting to get straight to the fix. That’s the move I made, and it’s the same shortc
How Early Should You Turn Your Ads On Before A Launch?
If you’re running Facebook or Instagram ads for a launch this fall, I’ll walk you through exactly when to turn them on for the best results, whether you’ve got a big warm audience or you’re just getting started. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I’ll explain why turning on Facebook and Ins
How Karin Carr Replaced Her High Ticket Launches by Running Facebook & Instagram Ads $24 Offer
Karin Carr shares exactly how she turned things around by running Facebook & Instagram ads to a low-ticket offer when sales for her high-ticket course dropped during the real estate market slowdown. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Karin walks us through her ad strategy, how she tests
DIY Facebook & Instagram Ads or Hire It Out? Here’s How to Decide.
If you’ve been wondering whether to keep DIY-ing your Facebook and Instagram ads or finally hand them off to a pro, let me break it all down so you can make the call. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I share why crossing that $150K mark is usually when it makes sense to stop doing everythi
How Do I Know If I’m Actually Ready for Facebook Ads?
Wondering if it’s the right time to run Facebook or Instagram ads for your launch? I share exactly what you need to know so you can feel clear and confident about whether ads are the right move for you. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I break things down in a super simple way: like how to
Want More Clients? Fix Your Words First Featuring Justin Blackman
Most ad copy is written to attract everyone—and that’s exactly why it doesn’t work. I sit down with Brand Voice Expert Justin Blackman to talk about how writing for clicks instead of conversions leads to wasted ad spend. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Justin is a brand voice expert who
How to Turn Instagram Followers into Customers (Course Creator Edition)
Got an Instagram following but not enough sales to show for it? Let's break down how my clients (real course creators) are turning Reels into lead magnets, low-ticket sales, and even high-ticket coaching clients using a simple system that works in 2025. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help
How to Use AI to Write Ad Copy (For Course Creators with a Lead Magnet)
I walk you through the full step-by-step process I gave a client, how I train AI to write better hooks, and the simple tweaks that help avoid generic, robotic copy. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help You can use this same system to write ads, emails, sales pages, and even Instagram capti
3x ROAS from a Photographer’s $27 Low-Ticket Offer Facebook Ads Funnel Featuring Brooklyn Grotte
Brooklyn Grotte is a luxury photographer, business coach, and the founder of The 5X Photographer—a transformational program helping photographers grow to consistent $5K+ months with messaging, visibility, and simple, scalable systems. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Brooklyn shares how she
A Membership Owner Broke Even On Day 1 with Facebook & Instagram Ads!
A membership owner is running Facebook & Instagram ads to get up to 10 new members a day and broke even on Day 1 after taking my Ad Testing Cheat Code course. I talk about some of the advice I shared with them on a recent call.Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpI also share two ways to increa
How to Run Facebook & Instagram Ads to a Lead Magnet on a Mailchimp Landing Page
Are you using Mailchimp and want to run Facebook and Instagram ads to your lead magnet, but the setup feels confusing? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I walk you through how to track leads correctly using the Meta Pixel (even with Mailchimp’s limitations), why it’s important to have a
The Truth About VAs: What You Really Need to Grow Your Business featuring Emily Reagan
Emily Reagan is a freelance marketing coach and the founder of the Unicorn Digital Marketing Assistant School and the Digital Marketer’s Workgroup. She is passionate about helping her students transition from task-based virtual assistants to skilled marketing professionals who can confidently command premium rates and deliver high-value services. Cut your lead gen costs in HALF with my $37
Should I Say ‘Free’ in the Ad Copy for My Lead Magnet?
Let's break down why using words like free, gift, or no-cost can actually help cold audiences trust you faster and make them more likely to opt in. These words may seem small, but they can make a big difference—especially when you’re trying to grab the attention of someone who’s never heard of you before. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Ar
Should I Include the Price in My Facebook and Instagram Ad Copy?
If you’ve ever wondered whether you should put the price in your Facebook and Instagram ad copy, the answer is YES... and let me tell you why. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Let’s talk about how showing the price up front saves you from paying for clicks from the wrong people and lead
The Right Audience Size for Facebook and Instagram Ads—And What to Test First
Let's break down the best audience size to aim for when running Facebook and Instagram ads—and how to start testing with a lookalike of your email list once it’s big enough. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help If your list is still small, no problem! I show you how to use Detailed Ta
Give Instagram What It Wants: How to Grow Faster Featuring Jac Kalaher
Jac Kalaher is the founder and CEO of @stjohnsbff (St. Johns Business, Faith, and Friendship) and recently launched her education platform, @themissionsocial. Through both ventures, she helps business owners grow with purpose and build real relationships—not just followers. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook
Building a Business Around Faith and Friendship featuring Jac Kalaher
Jac Kalaher has over 20 years of experience in marketing and is a certified Transformation Life Coach. She helps people find their true purpose and build meaningful brands using clear, purpose-driven strategies. Her work combines smart marketing with a big heart. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads he
Wreck Your Facebook & Instagram Ad Performance IF You Overlook This Mistake
If you’re copying ad sets in Meta Ads, there’s one hidden setting that can hurt your results without you noticing. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I’ll show you a real example from a client where a small mistake led to lots of bad leads and poor performance. You’ll learn exactly what
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