Female Founder World
Learn how to start and scale-up a business directly from real-world entrepreneurs as host Jasmine Garnsworthy draws out the most actionable and helpful advice and stories. Through solo episodes and interviews, you'll walk away with resources and actionable steps to implement in your own business today.
Episodes
The $1.2M Yap Challenge, Rescuing a Failing Launch, and the Case for Monetizing Your Inner Circle
Jasmine and Nat are back for your weekly group chat show by Female Founder World - Paige is off getting married in Europe this week!
We're covering the Jessi Jean Yap Challenge and how a creator went from zero to $1.2 million in course sales by learning in public and launching the moment demand showed up, Olamide Olowe's viral moment admitting her Bread Beauty Supply relaunch flopped (and what t
Inside Capsule Wardrobe's Climb to $1 Million
Ash Raso, founder of Capsule Wardrobe, is on the show with Jasmine this week! Ash quit her job to start a fashion brand and went into entrepreneurship with one clear strategy: Build an audience intentionally around the concept of creating a capsule wardrobe, and then launch a fashion brand directly to them. Her launch hit six figures, and now the business has just crossed $1 million revenue. In t
Business Advice That Changed Our Lives
Jasmine and Paige are back for your weekly group chat show by Female Founder World, Natalie is off Euro summering in Portugal, so it's just the two of us this week.
First, we're talking about Loonen Water, the viral glass-bottle water brand that launched just six months ago, raised $6 million, and has Dua Lipa and Tinx obsessed. It got us asking the question: Is the microplastics conversation c
The Feed Is Fake, Dot Cakes, and Bobbi Brown’s Blueprint
Jasmine, Natalie and Paige are back for your weekly group chat show by Female Founder World. This week, the dot cake has broken the internet, but is it really just a cupcake with sprinkles, or does it say something bigger about the state of influencer marketing in 2026? We dig into why this $12 treat out of a tiny Long Island bakery has everyone obsessed. Then, a wild Vulture investigation reveals
The New PR Launch Playbook, Shein x Everlane And Team FFW's Smart Swaps
Jasmine, Natalie and Paige are back to debrief about the business and brand news we're talking about in our group chats this week. Starting with Shein and Everlane: Chinese e-commerce giant Shein is acquiring US apparel retailer Everlane from majority owner L Catterton. The transaction values Everlane at approximately $100 million, a steep discount to the valuations it commanded during the height
How Barefaced Uses Educational Content To Build A Nine-Figure Beauty Brand - ft Jordan Harper
Jordan Harper's on the show this week with Jasmine. She's the founder of Barefaced, a nine-figure beauty brand that simplifies skincare. We're getting the full breakdown of her social strategy in this podcast and how she uses educational content to build awareness and make sales.
Thank you to Omnisend for making the show possible! Make a smart swap and migrate your email and SMS marketing to Omni
Clipping As The New Marketing Playbook, AI's Girlboss Rebrand and This Week's Smart Swaps
Jasmine, Natalie and Paige are back for your weekly group chat show by Female Founder World. In the last few weeks, some of the biggest names in the women's media and business space have been telling women the same thing: get on AI or get left behind. Reese Witherspoon, Mel Robbins, Sheryl Sandberg, and others have all weighed in, and the internet has had very strong feelings about it. But underne
The Beauty Category Nobody Took Seriously Just Produced a Sellout Hit: Inside 4AM's Target Launch and $4M Fundraise With Jade Beguelin
4AM founder Jade Beguelin is on the show letting us in on the beauty news everyone's talking about: her brand's $4 million fundraise, launch into Target, and the sell-out success of the brand's Clean Sheets makeup wipes.
After years of bootstrapping, building an audience on TikTok, and tinkering with their product offering, 4AM just found product-market fit in a massive way. Their Clean Sheets wi
What Ulta Beauty World Teaches Us About the New Era of Experiential Marketing
Jasmine, Natalie and Paige are back to debrief on the business and brand news we're thinking about this week.
First, Claire's is back, so we need to talk about who is behind the comeback and what their playbook is. Plus Meta just overtook Google in advertising for the first time ever, and we're breaking down exactly what that means for where you should be putting your dollars. And finally, Ult
The TikTok Live Strategy Getting This New Brand In Front of Millions Every Week (Untouched Blooms)
When Untouched Blooms founder Max Summersett started selling handcrafted phone grips on Etsy in 2024 she made a couple of orders every day. Then, within a year of launching on Shopify, she sold 10,000 products (without a single paid ad).
She launched using a few hundred dollars saved from cycling around Miami Beach selling flowers. Today, the brand’s used by influencers like Alix Earle and Morga
How Acquired Style and Swan Beauty just dominated the internet
We need to talk about Acquired Style x Swan Beauty! Jasmine, Paige and Natalie are chatting about the brand almost nobody had heard of a week ago that just spent a small fortune sponsoring a bachelorette trip, and what it actually did for their brand. Plus, Parke just landed at Target, but what actually goes into a decision like this and what happens next? And, Gap made nearly a billion dollars in
Emma Grede’s new rules for success and how to tap into Devil Wears Prada 2 mania
Paige, Natalie and Jasmine are back for your weekly group chat show discussing Emma Grede’s unmissable book tour, community marketing tactics we’ve been thinking about, and a brainstorm about how to tap into the release of Devil Wears Prada 2 as a brand.
Thanks to Omnisend for making this episode possible! Use the code FFW50 for 50% off: omnisend.com
Learn more about your ad choices. Visit megaph
The Most Copied Ring on TikTok: How Real Fine Built a $10 Million Business Around It
Eliza O'Connor, founder of Real Fine Studio, is back on Female Founder World. We don't usually have a guest on twice, but when Eliza DM'ed Jasmine to tell her the brand has grown from $1 million in annual revenue in 2024, to an estimated $10-$15 million in revenue this year, we got her back on the mic.
In this episode Eliza walks us through how the brand unlocked this level of growth—the mindset
A billion dollar exit and the Coachella debrief for founders
Jasmine, Paige and Nat are debriefing about the best brand and marketing moments in the desert last week ahead
of Coachella weekend two. Plus, we have the big lessons that came out of that
billion-dollar Gruns and exit!
Thanks to Omnisend, our presenting partner of this episode! Use the code FFW50 to get 50% off Omnisend.
Learn more about your ad choices. Visit megaphone.fm/adchoices
How Kira Mackenzie Jackson Helped SET Active Hit Its Biggest Year Ever
While at SET Active Kira rebuilt the brand's loyalty program and modeled the sale after the Sephora Sale. Within six months she was able to built the loyalty program to over 50,000 people and on the show today she's sharing exactly how to rebuild a program just like it. We also get Kira's community building tips and her framework for executing on the four Cs of brand marketing: community, content,
The revival of the party girl brand and the new rules of AI influencer marketing
Welcome to something a little different from us! I'm so excited to introduce season one of a brand new weekly episode format we're launching on Female Founder World presented by Omnisend.
In addition to your regular interview format show that drops at the beginning of the week and will be back in your podcast feed on Monday, team FFW will drop a second episode every Wednesday to talk through the
Cass Dimicco Turned $20,000 Into $1,000,000 in 1 Year (replay!)
AUREUM founder Cass Dimicco is on Female Founder World with Jasmine Garnsworthy. Cass saw a white space for more accessible high end jewelry and accessories, pulled together $20,000 in savings and launched the brand she wished existed. They hit $1M in their first year in business and continued to grow.
In this episode Cass talks about growing AUREUM with paid ads, organic content, Pinterest and
Matrescence: The Science Behind Why Motherhood Might Make You a Better Founder ft. Michelle Battersby
Matrescence is the psychological, emotional and physical transformation your brain goes through when you become a mother. It's the most profound rewiring ever observed in an adult human brain. It's also not in the dictionary.
This week Jasmine sits down with Michelle Battersby, former CMO and cofounder of Sunroom (built and sold in under 5 years) and now President at Peanut, the world's largest
Steal the Influencer Marketing Blueprint from the ‘Gen Z Whisperer’ Behind Two Viral Food Brands
Camryn Frederickson has been the first employee at two Gen Z food brands that dominated your feeds: Sauz and Deux. She's a marketer, content creator, graphic designer, and community builder who knows how to get attention for brands on a bootstrap budget.
Camryn's on the show with Jasmine this week sharing the influencer marketing blueprint she uses to build Gen Z brands, including exactly how
Susan Yara's Blueprint for Building Beauty Empires
Susan Yara, founder of Naturium and Playa, joins Jasmine on the show this week to talk about building a skincare empire, navigating controversy, and selling her brand for $355 million to e.l.f Cosmetics.
Susan’s brand, Naturium, is a clinically effective, biocompatible skincare line that’s accessibly priced and designed to deliver real results. In this episode, Susan shares her journey from beaut
She Sold Her Startup to Lululemon for $500M. Here's What She's Building Next.
Brynn Putnam is the founder and former CEO of Mirror, a fitness smart mirror that she sold to Lululemon for $500 Million. Now she’s building a new business, Board.
In this episode, Brynn tells Jasmine how she built a business to $500 Million in just a couple of years and what she’s doing differently in her second business.
Whether you’re a first-time founder or a seasoned entrepreneur, this epis
She's Building TurboTax For Prenups
Libby Leffler, founder and CEO of First, is on the show with Jasmine this week talking about prenups and building a tech company.
Libby's business First is an online prenup platform that makes it easier to protect yourself and your business when you get married.
In this episode, Libby shares her journey from working at tech giants like Google, Facebook, and SoFi to founding First, a platform For
How to Create a Bestselling Beauty Product in 2026
AJ Addae, founder, chemist, and CEO of SULA Labs, shares her expertise on formulating and clinically testing beauty products tailored for melanin-rich skin and textured hair. With an impressive client list including Pattern Beauty, The Honey Pot Co., and John Legend’s skincare line, AJ knows exactly what it takes to build innovative, inclusive products that work.
In this episode, AJ dives into the
There’s A Huge Opportunity In ‘Farm Core’ Beauty: With Lanolips Founder Kirsten Carriol
Kirsten Carriol, founder of LANOLIPS, joins Jasmine Garnsworthy to share how she turned a childhood memory of lanolin on her family’s sheep farm into a globally recognized beauty brand. From launching in 2009 to selling in 30 countries and 25,000 stores, Kirsten reveals the scrappy, determined journey behind building a cult-favorite product that sells every 30 seconds.In this episode, Kirsten dive
80 Million Products Sold: How Little Spoon's Founder Would Start From Scratch Today
Angela Vranich, co-founder and Chief Product Officer of Little Spoon, joins Jasmine Garnsworthy to share how she’s reshaping the way parents feed their kids. From launching fresh baby food in 2017 to selling over 80 million meals and landing the biggest food and beverage launch in Target’s history, Angela reveals the scrappy, innovative journey behind building a $100M+ business.
In this episode, A
What the Host of One of the World's Biggest Finance Podcasts Actually Does With Her Own Money
Behind She’s On The Money, Zella, and five bestselling books, Victoria Devine is the woman who’s made talking about money feel not just normal, but actually fun (and turned it into a major business).
In this episode, Jasmine Garnsworthy sits down with Victoria to unpack how she turned a Facebook group into a movement with 1.8 million monthly listeners, wrote five bestselling books, and built a
She Gets Paid Thousands a Day To Advise the Brands You Love. Here's What She Tells Them
Halfdays, SET Active, Tower28, Dedcool, Facile—these brands all have one woman in common: Jhoanna Marissa.
She’s the founder of Willa Creative, an agency creating brand-first social content and websites for culture-defining brands. On this episode of Female Founder World, Jasmine Garnsworthy sits down with Jhoanna to share how she built the go-to creative agency for founder-led brands, how to bu
The Powerhouse CEO Quietly Building Katy Perry’s Drinks Empire: "Know the End Game Before You Start”
On this episode of Female Founder World , Jasmine Garnsworthy sits down with Scout Brisson, CEO of De Soi, to chat about becoming the CEO of Katy Perry's fast-growing beverage business.
Scout shares how De Soi went from scrappy beginnings to landing in over 7,500 retail doors all while keeping the team lean and the brand evolving.
Scout walks through early missteps, the real tea on having a celeb
Success Almost Broke Her: This Recovering Girlboss Built A Multimillion Dollar Wellness Brand
How do you build a women’s health brand that ships nationwide and sees one of its supplements consumed every single second, all in just five years? In this episode, Alex Taylor, co-founder of Perelel, joins Jasmine Garnsworthy on the Female Founder World show - she's sharing how Perelel launched with just $10,000 of scrappy marketing, bootstrapped through the pandemic, and went from two founders t
Business School Professor: This Is How To Figure Out What To Do With Your Life! (Suzy Welch)
NYU Stern professor, bestselling author, and all-around business powerhouse Suzy Welch is joining Jasmine Garnsworthy on the Female Founder World podcast, and trust me, you’re going to want to hear this one. Suzy’s done it all: she’s reported for the Miami Herald, anchored on network TV, written multiple New York Times bestsellers, founded and sold a music tech startup, and now she’s shaking up th
AI Expert: Everything You Know About Marketing Is About To Change
Praize founder and CEO Emma Grace Moon is on the Female Founder World show with Jasmine Garnsworthy. Praize is the editorial and AI optimization agency helping brands master the new world of generative engine optimization (GEO) and AI-driven search. After starting her company at 21 and helping clients like Jones Road, Victoria Beckham Beauty, and Great Jones drive $15M in PR-attributed revenue, Em
How Phia Landed Investors like Sara Blakely and Kris Jenner (ft Phoebe Gates and Sophia Kianni)
Phia co-founders Phoebe Gates and Sophia Kianni are on the Female Founder World show with Jasmine Garnsworthy. Filmed live at our 2025 Female Founder World summit, Phoebe and Sophia are sharing how they’ve been scaling their shopping tech platform.
With investors like Sarah Blakely, Kris Jenner, and Hailey Bieber, in this episode, Phoebe and Sophia share the tips to accessing your dream investors
What Made Arrae Blow Up? (ft Siff Haider)
Arrae co-founder and co-CEO Siff Haider is on Female Founder World with Jasmine Garnsworthy.
Arrae is the science-backed ingestible wellness company that’s gone totally viral for solving un-sexy problems. You have definitely seen their viral bloat supplement on TikTok.
The business is about five years old and Siff and her husband Nish have led Arrae to nine figures in revenue while taking on ver
Lucy Henry-Hicks Made $90 Million In the Fashion Business Last Year (ft Dissh founder)
DISSH founder, CEO, and creative director Lucy Henry-Hicks is on Female Founder World with Jasmine Garnsworthy. Lucy transformed her family’s business to 15 boutiques across the world, over 450 full and part-time employees, over $150M in annual revenue, and a $90M partial acquisition.
In this episode, Lucy shares the framework she uses to make difficult business decisions, how they’re launching t
$20 Million Product Launch: How To Predict The Next Big Product Trend (ft Blume's Karen Danudjaja)
Blume founder Karen Danudjaja is on the Female Founder World show with Jasmine Garnsworthy. In 2017 Karen started a side hustle to bring superfoods to local coffee shops in her city. Eight years later, Blume is an 8-figure brand, with a team of 25, and viral product lines (like Superbelly) sold into thousands of retailers.
In this conversation Karen shares when and why she started paying herself
Boys Lie Founders Drop A Masterclass On Celeb Marketing, Building a Cult Brand And Navigating Cancel Culture
Boys Lie founders Tori Robinson and Leah O'Malley are on Female Founder World with Jasmine Garnsworthy. Tori and Leah bonded over breakups and set out to create a beauty brand… and it failed. But their miss in beauty became a major hit in fashion, and within two years the business made $5 million in annual revenue. Today the brand’s been worn by everyone from Megan Fox, Bella Hadid, Gigi Hadid, Ki
Her Brand Gained 250k Followers Literally Overnight: Pashion Footwear's Haley Pavone
Pashion Footwear founder Haley Pavone is on the Female Founder World show with Jasmine Garnsworthy. Haley’s business, Pashion Footwear, is the first convertible heel brand - meaning you can go from heels to flats with the same shoe. They’ve scaled to nearly a million followers - with a majority of them coming literally overnight.
In this episode Haley talks about the secrets to building a viral
Your Faire Playbook: Exactly How To Win With Indie Stockists
Faire Chief Revenue Officer Jennifer Burke is on Female Founder World with Jasmine Garnsworthy!
Wholesale is one of the most gatekept parts of business, so I went right to an insider to uncover exactly how brands can win through independent stockists.
Faire is the online marketplace connecting retailers with brands. With Faire, you have the opportunity to sell your products into hundreds of thou
The Founder Behind A $1B Exit Gets SO Real: Suneera Madhani
Suneera Madhani is on Female Founder World with Jasmine Garnsworthy.
After seeing a gap in the financial tech industry, Suneera created Stax Payments, which she sold for $1B+ after facilitating over $40B in payments. Now, she's the person behind CEO School, and is building Worth AI, which was inspired by a problem she encountered building her first business.
In this episode Suneera gets so real
She Created The Edible Beauty Category: How Carla Oates Built The Beauty Chef
The Beauty Chef founder Carla Oates is on the Female Founder World show with Jasmine Garnsworthy.
Carla was early on the ingestible wellness space, launching her wellness brand The Beauty Chef over 15 years ago.
In this episode Carla talks about how she was able to educate her customers in the early days on a more technical product, The Beauty Chef’s journey landing in and getting out of Sepho
The Top 3 Questions You Asked Jasmine at Summit
The Female Founder World team is recounting the most frequently asked questions from our Female Founder World Summit, hosting over 1000 entrepreneurial women. Jasmine Garnsworthy and Natalie on our team share what the community needed to know.
LINKS
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.c
How Bangn Body Pulled Off A Sellout Retail Launch
Secure your ticket to Female Founder World Summit: femalefounderworld.com
Priscilla Hajiantoni is on Female Founder World with Jasmine Garnsworthy!
Priscilla is the founder of Bangn Bod, a bestselling beauty bodycare brand. After launching the brand in 2019 after struggling for years with her own skin, Bangn Body has built a 300k+ community, selling out in massive retailers.
In this episode,
How Shameless Media Grew to 100M+ Downloads Without Investors
Buy your Female Founder World Summit tickets: www.femalefounderworld.com/summit
Shameless Media founders Zara McDonald and Michelle Andrews are on the Female Founder World Podcast with Jasmine Garnsworthy!
Zara and Michelle started Shameless as a single podcast back in 2018 to fill a gap in celebrity news and reality TV podcasts.
It was a side hustle at first, but has grown into a thriving med
Inside the $20M Rise of Who Is Elijah
Secure your ticket to Female Founder World Summit: femalefounderworld.com
Raquel Bouris is on Female Founder World with Jasmine Garnsworthy!
Raquel is the cofounder and Chief Creative Officer at Who is Elijah, a 7-year-old fragrance brand that's just hit $20 million annual revenue. They're stocked in Sephora in the UK and Australia, and are about to make a big entrance into the United States.
R
Most Watched Episode: SET Active Made $1 Million In 1 Hour When Its Resort Collection Dropped
Secure your ticket to Female Founder World Summit: femalefounderworld.com
Lindsey Carter is on the Female Founder World podcast with Jasmine Garnsworthy!
Lindsey is the founder of SET Active, the celeb-loved and community-led activewear brand that’s blowing up on social media. Her activewear has been worn by Hailey Bieber and Kylie Jenner. Today Lindsey owns 100% of the company, after buying bac
How to Decide If You Should Double Down or Diversify With a Second Business
Elvie Fine founder Christine Bartolillo is on the Female Founder World show with Jasmine Garnsworthy. Christine opened her own salon after working as a hairdresser for decades. Then, after working with a jeweller to update her engagement ring fell in love with the jewellery space.
She took classes to learn all aspects of creating fine jewelry and starting taking on clients. Now, in one year since
She Charges Thousands for This Organic Marketing Playbook: Inside Sydney’s Most Talked-About UGC Agency
Lexie Murray, founder of Be Seen Socials, is on Female Founder World with Jasmine Garnsworthy.
She started Be Seen Socials at 21 and turned it into one of Sydney’s most sought-after UGC agencies—with a studio, a 10-person team, and a client roster of brands willing to pay thousands for her launch and influencer marketing strategies.
In this episode, she breaks down exactly how she hires creati
Everything That’s Working in Paid Ads Right Now
Watch Anaita’s full workshop recording in Launch Lab Presented by Adobe Express: launchlab.femalefounderworld.com
The paid social space has completely flipped. With big changes at Meta, what worked even a year ago now isn’t hitting. Figure out what to do and what NOT to do to drive conversion in this practical workshop led by the founder of Hero Packaging and author of Sell Anything Online, Anaita
Inside Playfield's First Year Of Business
Playfield founder Ivana Tay is on Female Founder World with Jasmine Garnsworthy. Ivana was annoyed with having to switch back and forth between bags when she was walking her dog. She quit her job at Google and decided to solve that common dog parent problem and create the product she was looking for.
Now, only a year since launch Ivana has built an engaged community of dog lovers with her brand,
How I Gifted Taylor Swift and Made $1 Million in 48 Hours
Watch Aliett's full workshop in Launch Lab Presented by Adobe Express: launchlab.femalefounderworld.com
Aliett Buttelman was turned down by every investor when trying to raise money for the beauty brand she cofounded, Fazit. So she took a scrappy approach to making sales and building her brand, and found a way to get her indie beauty brand worn by Taylor Swift—at a Chief's game, on TV!
Sales sk
Personal News! Jasmine Answers All Your Questions About Balancing Pregnancy #2 And Running A Business
Jasmine is on the show this week sharing all the details about her pregnancy news, how we're handling maternity leave as a small business.
LINKS
Register to Launch Lab recordings: https://www.femalefounderworld.com/launch-lab
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Download Adobe E
There’s A $40 Billion Opportunity In Laundry
Launderette founder Ireland McCaughey is on the Female Founder World show with Jasmine Garnsworthy. She saw a $40B opportunity for the modern laundromat last year, and since then has created the viral laundromat that’s become an NYC staple. Ireland put together the financials she needed for the business, got pitching to investors and lenders, and has been off to the races ever since.
In this epis
Content Ideas From One of Instagram's Original Creators
Elise Swopes is on Female Founder World with Jasmine Garnsworthy. Elise was one of the original creators on Instagram. She's an artist, and turned that skill into a career as a full time content creator, eventually taking her community building skills on to a full time dream role at Adobe.
In this episode Elise talks about her strategies to build viral content, both as a creator and as a brand, h
I Built Betches Without Investors, Then Sold It for Millions
Betches co-founder Aleen Dreksler is on Female Founder World with Jasmine Garnsworthy. While in college, Aleen and her roommates saw a trend for “bro content” online, and started a blog for the women’s version. Their blog, Betches, grew into a massive media empire with millions of fans, and was acquired in 2023 for up to $54M.
In this episode Aleen tells us how she built Betches with her cofounde
I Built A Viral Food Startup With Zero Marketing Budget: Good Girl Snacks
Register for our free workshop series, Launch Lab Presented by Adobe Express: launchlab.femalefounderworld.com
Good Girl Snacks co-founders Yasamin Bakhtiar and Leah Marcus are on the Female Founder World show with Jasmine Garnsworthy.
If you’re a gen z or millennial woman on TikTok, you probably have seen Hot Girl Pickles. The founders Yasaman and Leah bootstrapped this brand with next to no
What a $150M Investor Wants You to Build Now
Nisha Dua from BBG Ventures is on the Female Founder World podcast with Jasmine Garnsworthy.
Nisha is a venture capitalist whose firm has invested over $150 million in women-led startups like Starface and Spring Health. She spends her days looking into startups, founders, and deciding whose worth backing.
She shares what what makes a business and a founder investible, where investors are putting
Inside Female Founder World's Partner Strategy
Register for Launch Lab: https://www.femalefounderworld.com/launch-lab
Jasmine Garnsworthy is going solo on the Female Founder World sharing the top 5 tips to land 6-figure partnerships for your business.
LINKS
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Download Adobe Express: https://w
Hacks to Hire A+ Interns and Bootstrap A Target Launch With CharCharms
CharCharms founder Charlotte Trecartin is on the Female Founder World show with Jasmine Garnsworthy. While Charlotte was in university she thought of the genius business idea that’s now making her over $6M a year. Charlotte has bootstrapped her water bottle accessories business to amazing success: TikTok virality, a team of six, Shark Tank, and a rapidly growing multi million dollar business that'
Deepica Mutyala Built Ulta's Fastest Growing Makeup Brand
Live Tinted founder Deepica Mutyala is on the Female Founder World show with Jasmine Garnsworthy. Deepica went viral in 2015 (way before going viral was a common thing) for a beauty hack, which landed her a gig on the Today Show. She quit her job and went all in as a beauty influencer, three years later launching the color cosmetics brand she always wished existed, Live Tinted.
Live Tinted has g
How Seoul Tonic Grew From Zero to 2,000 Retailers In 2 Years
Seoul Tonic founder Sophie Hood is on the Female Founder World podcast with Jasmine Garnsworthy. Sophie was working full time, and on her business on evenings and weekends, when she got the opportunity to join Gordon Ramsay’s Food Stars TV show. She left her job, won the show, and used the cash prize to bootstrap her business.
Now, Seoul Tonic, her wellness beverage company, is distributed globa
How Holly Cardew Raised The Largest Ever Seed Round in Her Country
Carted founder Holly Cardew is on the Female Founder World podcast with Jasmine Garnsworthy. Holly is a serial entrepreneur, starting her first business at 14 selling handbags online. Now, years later she’s a tech mogul, raising the largest seed fundraise in Australian history with her company, Carted.
Listen in to hear Holly’s take on fundraising, building modern businesses, and how she’s grown
Wow, Rhode Just Sold to E.l.f For $1 Billion
Get it, Hailey Bieber. New just dropped that E.l.f Cosmetics is acquiring Hailey Bieber's beauty brand, Rhode, for $1 Billion. We need to unpack how Rhode after just three years in business, and why this celeb brand took off when so many others flop.
LINKS
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Get the Female Founder World resource ro
What No One's Saying About This Viral Founder Takedown
Jasmine Garnsworthy is on the Female Founder World podcast with her leadership coach, Dr. Barbara Levin to unpack some female founder news from TikTok that is going viral right now, and what it means for those of us building our businesses in public.
LINKS
Download a storyboard worksheet to plot your founder story: http://femalefounderworld.com/build-in-public-storyboard
Get 25% OFF your first V
'You're Too Focused on Content' And Other Reasons Your Biz Isn't Growing
Hero Packaging founder Anaita Sarkar is on the Female Founder World podcast with Jasmine Garnsworthy. In 2018 Anaita and her husband started a consumer brand, but became increasingly concerned about the waste. She couldn’t find the sustainable solutions she needed and figured she wasn't the only business owner wanting a more eco-friendly shipping option—and her customer's weren't the only ones dem
3 AI-Powered Business Ideas You Can Build In A Weekend
What type of business would you create if you could hire anyone to build it for you for less than the cost of your phone bill. Coders, marketers, sales teams, accountants. That's exactly the opportunity AI is unlocking for entrepreneurs right now: For the first time ever, it will be possible to build absolutely any idea and turn it into a functioning MVP version of a business in days.
Jasmine Gar
Your DMs Are A Goldmine: Gab Waller on Building A Fashion Tech Biz
Sourced By founder Gab Waller is on the Female Founder World podcast with Jasmine Garnsworthy! Gab started sourcing hard-to-find designer and high end pieces through Instagram. When she landed a gig 6 months in sourcing a Celine piece for Rosie Huntington Whitley, everything changed.
Gab’s created a huge market with such a unique business model, has worked with every major celeb under the sun, b
Julia Haber's Helping You Tap College Students to Grow Your Business
Home From College founder Julia Haber is on the Female Founder World show with Jasmine Garnsworthy.
During COVID Julia launched the career platform for college students—now she’s built a platform loved by hundreds of thousands of college students, and brands like Poppi, Etsy, and Nivea, and has $7M+ in funding from investors like Google.
Julia shares the methods she used to gain instant virality
She Built Gen Z's Favorite Fine Jewelry Brand
Real Fine Studio founder Eliza O’Connor is on the Female Founder World podcast with Jasmine Garnsworthy! Eliza started selling custom jewelry in 2021 through Instagram DM, and now has built her heirloom jewelry company, Real Fine Studio, to be a favorite of celebs like Sydney Sweeney and Scarlett Johansson, has collaborated with brands like Goop and Heaven Mayhem, and is bringing in millions of do
Tezza Barton Started An App to Pay Her Rent And Now It Makes $26.5 Million A Year
Tezza founder Tezza Barton is on the Female Founder World podcast with Jasmine Garnsworthy. Tezza and her husband were struggling in NYC and started a ton of different side hustles to make rent. They’ve tried a bunch of different things—from a collage company to writing books—until one stuck. Her photography app, Tezza, now brings in $26.5M a year. Tezza shares her journey in finding product-marke
Inside Parke's $16 Million Year With Chelsea Parke Kramer
Parke founder Chelsea Parke Kramer is on the Female Founder World podcast with Jasmine Garnsworthy. Chelsea built a fashion brand that sells out in under five minutes, is fully bootstrapped, doesn't spend on ads, and last year hit $16 million in annual revenue.
Chelsea shares the whirlwind of launching Parke after stumbling upon a vintage Levi’s supplier, navigating growing as a public figure an
$5,000,000 per year with zero employees: the Strapsicle story
Strapsicle cofounder Lou Rice is on the Female Founder World podcast with Jasmine Garnsworthy. Lou tapped a cultish, niche TikTok community and launched a product to them. Now just a couple of years after launching, it's on track to hit $5,000,000 per year with zero employees. Lou shares the superpower hire that helped her tap this community, her Amazon advice, and her plans to use live shopping t
This Food Brand Landed A Glossier Collab Right After Launching
Camilla Marcus is on the Female Founder World podcast with Jasmine Garnsworthy!
Camilla is the founder of west~bourne (on top of being a chef, activist, author and mom of four—phew!). A trained chef, Camilla started her NYC zero-waste restaurant in 2018 with the goal to start a CPG company with a focus on regenerative farming. In 2020 she threw herself into advocacy work, and finally in 2022 she
Mia Plecic Built 'Slick Hair' With $500
Mia Plecic is on the Female Founder World podcast with Jasmine Garnsworthy!
Mia is the founder of Slick Hair, the world's first hair slick stick. After COVID hit, Mia knew she had to reach customers online, so she started posting on TikTok. One night, a TikTok went viral and she ended up making $40,000 in sales overnight.
In this episode Mia shares how she's landed worldwide distribution at sto
How We're Raising Money in 2025: Annie Evans, Dream Ventures
Annie Evans is on the Female Founder World podcast with Jasmine Garnsworthy!
Annie is the creator of Dream Ventures, a fund and incubator built to connect female founders with investors. After building and eventually closing her own startup, Annie wanted to help women access resources and capital to build their business. She created Dream Ventures, which has helped kickstart the growth of compani
We Need to Unpack Target's Bombshell Announcement
Damn, this one hurts. In 2021, Target committed to investing more than $2 billion in Black-owned businesses, including adding 500 Black-owned brands to its shelves.
Except, now they're not. Target announced that they will be rolling back diversity, equity and inclusion initiatives, joining Walmart, Amazon and Meta who have made similar changes. Let's unpack it in the show today.
LINKS
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The Money Wake-Up Call You Need With Kelley Arena, Golden Hours Ventures
Kelley Arena is on the Female Founder World podcast with Jasmine Garnsworthy!
Kelley is the founder of Golden Hour Ventures, the fund and venture studio helping more women access capital. Kelley built a career in investment banking before launching her own venture firm. She's also the co-creator of Dream Ventures, an accelerator for founders looking for funding.
This conversation is the fundrais
Babba Rivera's Biz Won 45 Beauty Awards. She's Just Getting Started
Babba Rivera is on the Female Founder World podcast for the second time with Jasmine Garnsworthy. You can listen to our first conversation here. https://bestie.femalefounderworld.com/podcasts/female-founder-world/episodes/2148661332
Babba is the founder of Ceremonia, the venture-backed clean haircare brand that's blown up in the last few years. They've won 45 beauty awards, have been featured by
She Built the Mushroom Brand All The Wellness Girlies Are Trying
Charlotte Cruze, founder of Alice Mushrooms, is on the Female Founder World podcast with Jasmine Garnsworthy!
Charlotte is the co-founder of Alice Mushrooms, the functional mushroom chocolate bar that went from zero to Erewhon/Forbes/celebrity investors in two years!
In 2022 Charlotte and her cofounder launched Alice, a functional mushroom chocolate brand that is blowing up. In this conversation
3 Years Ago No One Knew Her Makeup Brand. Now 1 Eyeliner Sells Every 4 Minutes
Priyanka Ganjoo is on the Female Founder World podcast with Jasmine Garnsworthy!
Priyanka is the founder of Kulfi Beauty, the first-ever South Asian-owned beauty brand to join Sephora shelves. After building a career in the beauty industry, Priyanka saw first hand how underrepresented South Asian communities were in beauty. She sought to create the brand she wished existed, and Kulfi beauty was b
Part 2: This Creator Strategy Delivered 800% Growth - With Ali Kriegsman
This is the second part of Ali Kriegsman's convo on the Female Founder World podcast with Jasmine Garnsworthy!
Ali is the co-founder of Bulletin, the acquired venture-backed retail tech company and the author of How to Build a Goddamn Empire. She's been on the Forbes 30 Under 30 list and was named one of "The Most Creative People in Business" by Fast Company.
After selling her company Ali has be
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