Coach-to-Coach Central: Raw and Honest Conversatons About Building Coaching Biz
Join Lidia Axe, former PwC Director turned Business Growth Warrior, for unfiltered conversations about building a thriving coaching or consulting business. With 13+ years of corporate experience and an Executive MBA from London Business School, Lidia brings honest discussions with coaches at every stage of their journey. No sugar-coating, just real stories and actionable strategies on getting clients, pricing services, and building a business while employed. Whether you're starting out or scaling up, C2C Central delivers practical insights.
Episodes
Good, bad or ugly... Can you monetize it?
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What if everything in your life—good, bad, or downright ugly—could become a source of income? In this mind-bending episode, Lidia sits down with Bart, the Side Hustle Samurai, who literally
LinkedIn in 2026. Customer Research Beats Algorithm Hacks (Every Time)
Are you still treating LinkedIn like it's 2024—or have you adapted to the massive algorithm shift that's changing everything about how coaches get discovered, build trust, and land clients? In this game-changing episode, Lidia sits down with Michelle J. Raymond, LinkedIn expert and company page evangelist, to cut through the noise and reveal what actually works on LinkedIn in 2026. If you've been
The Best Tool for Coaches in 2026 (The Power of Behavior Mapping)
What if you could decode a complete stranger's behavioral patterns, workplace sabotage, and hidden emotional baggage—in just 20 minutes? In this episode, Lidia sits down with Annalisa Corti, a Personal Efficiency Expert, who literally "brings down the matrix" on her clients using a powerful neuroscience-based assessment tool. If you've ever struggled to understand what’s wrong with your clients, w
How to Turn Your Network Into Clients: The Connection Expansion System
Are you struggling to find clients because you're stuck chasing cold leads instead of activating the network you already have? In this game-changing episode, Lidia sits down with Devin Sizemore, author of Connection Expansion and founder of ACES Connection Group, to reveal the strategic networking system that turns relationships into revenue—without feeling salesy or pushy. If you've ever felt ove
Why Voice Messaging Is the Future of Coaching (And How to Make It Work)
Is asynchronous coaching the future—or are you missing out on deeper client connections by staying stuck in endless Zoom meetings? In this game-changing episode, Lidia sits down with Travis Bogard, Founder & CEO of CarbonVoice, to explore how voice messaging technology is revolutionizing the coaching business. If you've ever felt drained by back-to-back calls, frustrated by scheduling conflicts ac
Should Coaches Run Ads And How To Make Them Work!
Should you be running ads for your coaching business right now—or are you wasting money you don't have? In this brutally honest episode, Lidia sits down with Zach Spuckler, Facebook and Instagram ads expert and founder of Heart, Soul & Hustle, to cut through the noise and answer the question every coach asks: when is the RIGHT time to start running ads?
What you'll discover in this episode:
• The
Best Kept Marketing Secret for Coaches Revealed!!!
What if marketing your coaching business doesn't have to be complicated? In this no-nonsense episode, Lidia sits down with Norbert Orlewicz, co-founder of Digital Mentors, to cut through the noise and break down what actually works for coaches trying to build a sustainable business. If you've been overwhelmed by all the marketing advice, confused about funnels and algorithms, or convinced you need
Why Most Coaches Are Afraid to Pick Up the Phone & What To Do About It
Why are most coaches terrified to do the outreach? In this raw and unfiltered episode, Lidia sits down with Drewbie Wilson, founder of Call The Damn Leads , to tackle one of the biggest obstacles facing coaches, consultants, and other solopreneurs: fear of sales. If you've ever felt your stomach drop when it's time to name your price, frozen when reaching out to potential clients, or convinced you
Branding For Coaches and Entrepreneurs Finally Explained
Most coaches confuse branding with marketing—and it's costing them clients. In this raw conversation, serial entrepreneur and brand strategist Deevo Tindall breaks down the difference using a simple billboard analogy. Deevo shares his journey from a $500K corporate salary to building multiple businesses and reveals why you can't successfully market anything until you've built your bran
Good Girls Don't Change the World. An Honest Conversation About AI, Content, and Building Businesses
Heather launched TWO businesses simultaneously in 2025—one helping small businesses design their exit strategy, and another building an ethical AI community. In this raw conversation, we dive into the realities of using AI as a solopreneur: the hallucinations, the 30-minute time-wasters, and the strategic places where it actually helps versus where manual processes win. This isn't "AI wil
From Radio Host to Podcast Coach: How to Build Your Business with Podcasting
Ready to leverage podcasting for your coaching business? In this episode, Vince Quinn, co-founder and creative director of SBX Productions, shares his journey from corporate radio to building a thriving business—and reveals why podcasts are THE ultimate marketing tool for coaches and consultants. Forget chasing downloads and sponsors. Vince breaks down how to use your podcast strategically to attr
Paid Community Secrets Nobody Told Me. REVEALED!
Tired of selling hours? Build a paid community. In this episode, community-builder, Carol Tice (ex-owner of a 1,500-member paid community she later sold) shares her secrets on launching and growing a profitable, low-burnout community—from pre-marketing and audience surveys to hitting critical mass, setting pricing, and choosing the right platform.If you’ve been debating a community for your coachi
The Real Reason 80% Coaches Quit by Year 3 (or Earlier)
Coaches don't quit because they are bad at coaching. So why do so many talented coaches quit?In this episode of C2C – Coach to Coach Central, I sit down with Tim Brownson (The Fully Booked Coach) for a brutally honest conversation about the realities of building a coaching business. If you’ve ever wondered why the majority of coaches quit before year 3, this episode is your wake-up call. Coach
From a Retail Manager to a Coach for the Elite with Michael Serwa
"Is getting clients and building a coaching business seem hard? Good! Because it is hard". In this episode of Coach-to-Coach Central, I had a raw and honest conversation about building a coaching business with Michael Serwa. Michael Serwa coaches the elite using his signature no-bullshit approach. Since 2011, he has built the most successful personal coaching practice in the UK.He is the
Cold vs Warm Outreach: The Ultimate Showdown for Success!
Welcome to another episode of #C2CCentral: Honest coach-to-coach conversation about building a coaching business.Today, Lidia speaks with Jeremy Basset, CEO & Founder of SuperBenji–an AI service that can help you get warm leads.🔗 Check SuperBenji🔥 Clear, actionable, and stress-free path to paying clients: The 30-Day Client Boost. The Ultimate T.R.U.S.T. Method Blueprint for Coaches Who Are Do
The Surprising Truth Behind Growing Your Podcast from The Podfather
🎉 Welcome to another episode of #C2CCentral: Honest coach-to-coach conversation about building a coaching business.Today, Lidia speaks with Roy Coughlan. 🔗 Connect with Roy Online📮 Subscribe to the 'Thriving Coach Sunday' newsletter for practical tips on how to build a sustainable coaching business🎙️ Want to be a guest on C2C Central: Raw & Real Coaching Business Conversations? Send Li
How Coaches REALLY Get Clients: Honest Truths & Real Strategies with Jordan Tait
Struggling to grow your coaching business despite constant hustle? In this episode of Coach to Coach Central, Jordan Tait reveals the honest truth about building a profitable coaching practice—without spammy tactics or fake promises.Jordan shares his personal journey from struggling coach to thriving professional, emphasizing the power of authentic conversations, real-world networking, and masteri
Ditch Social Media: How I Built Wealth with Partnerships with Robin Waite
Welcome to another episode of C2C Central: Honest coach-to-coach conversation about building a coaching business. Today, Lidia speaks with Robin Waite, the Fearless Business Coach. 📖 Get a FREE COPY of Robin's book - Take Your Shot🔗 Connect with Robin on LinkedIn🔥 Clear, actionable, and stress-free path to paying clients:The 30-Day Client Boost. The Ultimate T.R.U.S.T. Method Blueprint for Coac
Business Coaches Share Their Most Powerful Success Secrets With Limor Bergman Gross!
🎉 Welcome to another episode of C2CCentral: Honest coach-to-coach conversation about building a coaching business.Today, Lidia speaks with Limor Bergman Gross, who helps women in engineering progress to leadership roles through structured career coaching. In this transparent conversation, Limor shares her journey from corporate to coaching, including how she leveraged her consulting experience as
The Surprising Truth About Attracting Clients Nobody Tells You With Scott Maderer!
🎉 Welcome to our new C2CCentral: Honest coach-to-coach conversation about building a coaching business. Lidia speaks to coaches at different stages of their careers, and they share transparently about working strategies to grow financially sustainable businesses and challenges on their journey.Lidia's guest today is Scott Maderer - a stewardship coach, who can help you with time, treasure, and tal
COACHING CAREER Growth Secrets Only the Experts Know with Harsh Budholiya!
Dive into the world of professional coaching with this insightful interview. Learn how to identify clients, balance coaching with your job, and overcome career challenges. Our guest shares valuable experiences, common pitfalls, and strategies for success. Whether you're an aspiring or established coach, discover practical tips for building a thriving coaching practice and managing personal growth.
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