Ahead of the Curve with Coco Mocoe
Coco Mocoe, a marketing professional with a background in entertainment and digital media, hosts a weekly podcast covering internet news, entertainment stories, rising stars, and trend predictions. Each episode aims to remember the human behind the handles while dissecting internet phenomenons and trends. The podcast also features interviews and business inquiries.
Episodes
No, you can't buy fame (re: the Stella Lefty debate)
Re: the Stella Lefty discourse TIME STAMPS + TOPICS: 0:00 - Introduction2:40 - What is a nepobaby, by definition? 5:30 - The Rise of Stella Lefty 6:33 - Who is Stella Lefty’s family?8:10 - Chappell Roan being accused of nepotism 8:46 - How should we define fame and how do we measure it10:55 - How did one find fame before the rise of social media and tiktok? 12:50 - How record labels used payola to
The Most Popular Artists Are Also the Most Hated (ft. Huddy)
WATCH THE OFFICIAL MUSIC VIDEO FOR "CHEAP" HERE: https://www.youtube.com/watch?v=S7uGCoFZxk8&list=RDS7uGCoFZxk8&start_radio=1Chase Hudson aka Huddy is gearing up to release his album "Somebody to Hate". This comes after growing up in the spotlight after finding fame on TikTok and creating the Hype House, alongside other musicians like Alex Warren and Addison Rae. He always stayed true to h
The Biggest Marketing Myth Rebecca Black Proved Wrong
WATCH THE OFFICIAL MUSIC VIDEO FOR "HOT WET DELIRIOUS" BY REBECCA BLACK HERE: https://www.youtube.com/watch?v=MX6ZbnN0z6E&list=RDMX6ZbnN0z6E&start_radio=1Today's episode of "Middle Row w Coco Mocoe" podcast features Rebecca Black! Such a special guest. She started music over 10 years ago but has really honed her craft in the recent years after opening for Katy Perry
Adéla Wants to be Polarizing
Filmed in November 2024. Adéla's first-ever podast interview. WATCH THE "SUPERSCAR" MUSIC VIDEO HERE: https://www.youtube.com/watch?v=Pn6ey6HOkP4 In this episode of "Middle Row w Coco Mocoe", we are joined by Adéla as she breaks down her music video for "Superscar". This was her second single, ever, and it already has over 1 million views on YouTube and she is bui
How Kylie Cantrall became Disney's next golden child
WATCH "BOY FOR A DAY" MUSIC VIDEO HEREWATCH "DENIM" MUSIC VIDEO HEREKylie Cantrall talks about going from Disney Channel to pop star, her viral “Hollywood Hair Theory,” and the stories behind her music videos like “Denim,” “Boy for a Day,” and “Raised by Rihanna.” She shares hidden easter eggs, growing up in LA, and what it’s like creating music for Gen Z.Watch the full inte
Christopher Nolan's Blind Spot
Does Christopher Nolan have a pattern when it comes to writing women? In this episode of Middle Row with Coco Mocoe, we analyze Nolan’s adaptation of The Odyssey through a feminist film lens—examining how his female characters often act as emotional vessels, plot catalysts, and symbols of male regret. Drawing from Sverre Sigfussion’s thesis, "Noir Guilt Complex: The Death of Women as a Cataly
Why "Spamming Content" Actually Works (The Love Island USA Strategy)
Did you know that Love Island USA was originally considered a "failure to launch" during its first three seasons on CBS? From strict broadcasting rules to sanitized episodes, the show almost came to a complete close. Cut to today, and Love Island USA is running laps around major scripted drama series like Bridgerton and House of the Dragon to become the biggest show in the country.In tod
How Ella Langley became bigger than pop music
Ella Langley has been putting out music for almost 10 years now, with her first song "Clear the Clouds" coming out in 2017. But what branding and marketing decision did she make a few years ago that turned her into the biggest artist in the world, with "Choosin Texas" being one of the longest standing #1 songs on the Billboard charts of the year?Let me know in the comments what
How to get 200M streams before signing to a label (ft. Mad Tsai)
WATCH MAD TSAI’S MUSIC VIDEO FOR “BITE”: https://www.youtube.com/watch?v=2GevLw6cqBI&list=RD2GevLw6cqBI&start_radio=1How does a bedroom pop artist cross 200 million streams entirely on their own before signing to a major label? Today on Middle Row, we are joined by the artist Mad Tsai to break down his rise in music while finishing his degree at UCLA. From the viral, LGBTQ+ fan-edit moment
The Katseye Kurse: The Marketing Strengths & Blind Spots of the World's Biggest Girl Group
KATSEYE got Grammy nominations, a viral Gap campaign, a sold-out tour, and one of the best-selling albums in America, all in under two years. So why can't the girls escape criticism? In this episode of "Middle Row with Coco Mocoe", I break down what I'm calling the "Katseye Kurse," the collision between HYBE and Geffen's K-pop machine and a Western fandom that plays
Why You Have To Win Over This Country To Become a Pop Star (ft. flowerovlove)
How do you break a global pop star in 2026? Forget New York, Los Angeles, or London. The biggest paradigm shift in the music industry is happening thousands of miles away—and it all relies on a secret framework known as "Trigger Cities."In this episode of Middle Row, trend forecaster Coco Mocoe sits down with gen-z pop prodigy flowerovlove right after her historic Coachella set to unpack
How Holly Humberstone Got Noticed by Taylor Swift
WATCH THE OFFICIAL MUSIC VIDEO FOR "BEAUTY PAGENT" BY HOLLY HUMBERSTONE HERE 📺 Holly Humberstone grew up doing ballet in a small English town and somehow ended up walking the runway at Wembley Stadium in front of thousands of people while nearly having a wardrobe crisis in real time. She is telling us everything.In this episode of Middle Row, I sit down with BRIT Award-winning singer-s
How to Build a Visual World (ft. Tiffany Stringer)
Singer-songwriter Tiffany Stringer joins Coco Mocoe in the Middle Row, recorded live at the Spotify Theater. The Texas-born, Atlantic Records artist opens up about the making of The Lone Starlet — her debut major-label EP dropping May 8th — a five-part cinematic concept project inspired by Babylon and Singin' in the Rain that follows a fictional actress through the highs and lows of fame. Tiff
How KATSEYE Turned Haiden Henderson Into a Dancer
WATCH HAIDEN HENDERSON'S MUSIC VIDEO FOR "tension" HERE: https://www.youtube.com/watch?v=x6DblInZjEs&list=RDx6DblInZjEs&start_radio=1Haiden Henderson went from studying aerospace engineering at USC to becoming one of gen-Z's top rising rock stars with over 100-million streams on Spotify. He is friends with KATSEYE and Tarayummy, is the muse of celebrity photographer Max
Why Slayyyter Doesn't Want to be a Main Pop Girl
Slayyyter almost quit music. Now she's headlining Coachella with a live band, a major label deal, and an album she made purely for herself.The moment she stopped trying to go mainstream, the mainstream came to her.In this episode of Middle Row with Coco Mocoe, Slayyyter gets honest about the moment she decided to stop chasing commercial success and just make something she'd be proud of. Th
We Need a New Pop Boy (ft. Seb Torgus)
This week on Middle Row, Coco Mocoe sits down with alt-pop artist Seb Torgus, and his story might be the most unexpected come-up in music right now. Before releasing music, Seb was working as a janitor in Chicago. Now he's based in LA, rocking iconic red hair, and building friendships with some of the biggest names in the alt and rock world including Yungblud and Jessie from The Neighbourhood.
How Role Model Discovered This Rising Artist (ft. Debbii Dawson)
WATCH DEBBII DAWSON'S VISUALIZER FOR "YOU KILLED THE MUSIC" HERE: https://www.youtube.com/watch?v=aFLh58plBYg&list=RDaFLh58plBYg&start_radio=1She's opened for Role Model and Beaches — and she's just getting started. In this episode, I sit down with Debbii Dawson for a candid conversation about her path as a music artist, how her Indian heritage has influenced her so
How Charli XCX Moved On From Brat
WATCH THE OFFICIAL MUSIC VIDEO FOR "HOUSE" BY CHARLI XCX FT. JOHN CALE HEREHappy Middle Row Monday! New episodes of "The Middle Row w Coco Mocoe", out every other Monday 🍿 ✨In the first episode of season 3 of "The Middle Row", we are sitting down with Charli XCX (I can't believe I am typing this) as we break down her music video for "House" ft. John Ca
How Corbyn Besson got Tzuyu from TWICE on his hit song "Blink"
WATCH THE OFFICIAL "BLINK" MUSIC VIDEO FEATURING CORBYN BESSON AND TZUYU FROM TWICE HERE 📺 🍿Hi coconuts! Today’s episode of “Middle Row w Coco Mocoe” features an artist that I believe should be on your radar.We can learn a lot from his story; such as the power of patience when creating.Not everything needs to be fast. There is power in waiting for the right moment to strike.Corbyn Bess
How to Go Viral on Spotify (According to their Editorial Lead)
Today's episode of "Middle Row w Coco Mocoe" is with Cecilia Winter, the Editorial Lead of Global Hits at Spotify. That is a fancy way to say that she is the person who leads the team that listens to thousands of songs a week and uses data, instinct and taste to curate which of those thousands of songs will break out into the mainstream on major Spotify playlists like Pop Rising, Tod
Why You Have to be Polarizing to Become Popular (ft. Beauty School Dropout)
WATCH MY INTERVIEW WITH THE GLOBAL HEAD OF SPOTIFY ABOUT WHAT WILL TREND IN MUSIC IN 2026: https://open.spotify.com/episode/6nWNJnSWNpDJ4VTU28jSdW?si=WwKr8UDwQ0SlPkU3HpBesgIn this interview at the Spotify Theater, we sit down with LA rock band Beauty School Dropout—featuring vocalist Cole "Colie" Hutzler, bassist Brent "Beepus" Burdett, guitarist/producer Bardo Novotny, and d
BENEE Doesn't Want to be Sweet
Thank you to Linktree for partnering with "Middle Row w Coco Mocoe" on this episode. You can find the official playlist, featuring new artists and songs every Friday morning, on my Linktree page: https://linktr.ee/cocomocoeWATCH THE OFFICIAL MUSIC VIDEO FOR "CINNAMON" HERE: https://www.youtube.com/watch?v=e3Mr7FpNxD0&list=RDe3Mr7FpNxD0&start_radio=1BENEE tells the real
Why Sabrina Carpenter Wrote the Two Lips a Letter
The Two Lips—an indie-pop duo of best friends Jewlz and Andrea—are joining us in the Spotify Movie theater today for an exclusive interview on "Middle Row with Coco Mocoe." The two L.A. artists discuss their fast rise, including the crucial moment they met at a Lizzy McAlpine concert and the milestone of recently opening for Sabrina Carpenter. Catch the full conversation as we talk caree
Trevi Moran is Addicted to Going Viral
Trevi Moran joins Coco Mocoe in the Middle Row of the Spotify theater to discuss her music video for "Digital Empathy". You can watch the full music video on YouTube hereFollow me! Instagram | @cocomocoeTikTok | @cocomocoeEmail: cocomocoe@gmail.comFollow the official "Middle Row" playlist on Spotify here --> New music every Friday Executive Producers: Coco Mocoe & Tr
Watching Music Videos With Aidan Bissett | Middle Row
WATCH AIDAN BISSETT'S MUSIC VIDEO FOR "ARE WE IN LOVE YET?" HEREFollow me! Instagram | @cocomocoeTikTok | @cocomocoeEmail: cocomocoe@gmail.comFollow the official "Middle Row" playlist on Spotify hereExecutive Producers: Coco Mocoe & Trinna Tracy Videographer: Operation PodcastEditor: Coco MocoeCreator: Coco MocoePhotographer: Chase HanssenFilming Location: Spotify L
Why Bonnie McKee's Label Didn't Let Her Release the Album (Until Now)
WATCH BONNIE MCKEE'S MUSIC VIDEO FOR "FOREVER 21" HERE: https://www.youtube.com/watch?v=xKhkv2rIYv8&list=RDxKhkv2rIYv8&start_radio=1Follow me! Instagram | @cocomocoeTikTok | @cocomocoeEmail: cocomocoe@gmail.comFollow the official "Middle Row" playlist on Spotify: https://open.spotify.com/playlist/19x3n1ZRyN4eeikwSy8sL9?si=e4dc55829d754ad0&nd=1&dlsi=d97f
Baby Nova Was Too Pretty for Her Hometown
WATCH BABY NOVA'S "TOO PRETTY FOR BUFFALO" MUSIC VIDEO HERE: https://www.youtube.com/watch?v=GMvw4fKlCSQWATCH BABY NOVA'S "KILLED FOR SPORT" MUSIC VIDEO HERE: https://www.youtube.com/watch?v=3t2ZtNCiqsQ Follow me! Instagram | @cocomocoeTikTok | @cocomocoeEmail: cocomocoe@gmail.comFollow the official "Middle Row" playlist on Spotify: https://open.spotify.co
Rose Gray Wants to be Free
WATCH THE "WET & WILD" VISUALIZER HERE: https://www.youtube.com/watch?v=TLvatAQlHBI&list=RDTLvatAQlHBI&start_radio=1WATCH THE "ANGEL OF SATISFACTION" MUSIC VIDEO HERE: https://www.youtube.com/watch?v=yrWMlcYry0o&list=RDyrWMlcYry0o&start_radio=1 🎤 Rose Gray sits down with Coco Mocoe for an exclusive interview inside Spotify’s movie theater in LA. Follow me! I
Eli Wants to be Your Dream Girl
WATCH "'GIRL OF YOUR DREAMS" MUSIC VIDEO BY ELI: https://www.youtube.com/watch?v=K9tLOIKcyAgFollow me! Instagram | @cocomocoeTikTok | @cocomocoeEmail: cocomocoe@gmail.comFollow the official "Middle Row" playlist on Spotify: https://open.spotify.com/playlist/19x3n1ZRyN4eeikwSy8sL9?si=e4dc55829d754ad0&nd=1&dlsi=d97fc2d2e8c64f95Executive Producers: Coco Mocoe &
The Secret Lives of Mormon Wives: Cast Zodiac Signs, MLMs, and Mormon Internet Fame
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWhy are so many of the internet’s biggest mommy influencers Mormon—or ex-Mormon? In this season finale of Ahead of the Curve, Coco Mocoe unpacks the viral Hulu docuseries The Secret Lives of Mormon Wives and the surprising overlap between Mormonism, influencer fame, and algorithm culture.📲 In this episode:* The ris
From Diddy to the Idaho 4: Are we wrong for consuming true crime content?
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn this episode of Ahead of the Curve with Coco Mocoe, we dive into the ethics of true crime content—from the rise of Serial and Adnan Syed’s release, to today’s viral cases like the Diddy/Cassie trial, the Idaho 4, and the livestreamed murder of Mexican influencer Valeria Márquez. We explore why the families of vi
How One TikTok Controversy Changed the Met Gala Forever
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn this episode of Ahead of the Curve with Coco Mocoe, I break down the fascinating power struggle happening between traditional gatekeepers and digital creators at fashion's biggest night. The 2025 Met Gala just made its biggest push to exclude influencers since they first started walking the carpet in the late 20
The Brilliant Branding of the Met Gala: The Power of Secrecy
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comThe 2025 Met Gala is more than fashion’s biggest night—it’s a blueprint for branding through exclusivity, mystique, and cultural impact. In this episode of Ahead of the Curve, I unpack what makes the Met Gala such a powerful case study in marketing—and why this year’s theme is one of the most important in recent hi
"You want a career, not a year": A Creator's Guide to Successfully Changing Niches
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode, we’re breaking down one of the most powerful — and overlooked — strategies in building a lasting career as a creator: the pivot. How do you know when it’s time to shift your niche, rebrand your business, or evolve your content? And more importantly, how do you pivot without losing your audience,
The True Story Behind the Irish–Choctaw Bond Explored in "Sinners" by Ryan Coogler
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comThank you for your patience on this episode going up Tuesday vs Monday and happy Easter, coconuts ❤️ 🥥🎙️ Ahead of the Curve with Coco Mocoe: Sinners by Ryan Coogler – Breaking the Franchise Formula with Folklore, Fire, and OriginalityIn this episode of Ahead of the Curve with Coco Mocoe, I break down Sinners, Ryan
Let's talk about Coachella...
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWhy do people love to hate Coachella — but still show up every year? In this episode of Ahead of the Curve, Coco Mocoe unpacks the brilliant branding behind Coachella 2025, from its viral hate-watch energy to its unmatched halo effect in the influencer and festival economy. Despite constant online criticism, Coache
The White Lotus Finale: The 7 Deadly Sins Theory + Staying at the Hotel with the Season 3 Cast
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIs The White Lotus a modern-day morality tale? In this episode of AOTC, I break down my theory that each season of The White Lotus is built around one of the seven deadly sins — with Season 1 exploring greed, Season 2 diving into lust, and Season 3 unraveling through the lens of wrath.We’ll get into how Mike White
Follow Your Plan. Not Your Mood.
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIf you are as obsessed with the intersection between pop culture and marketing as I am, consider becoming a member of my best-selling Substack for $9-a-month. For the $9 a month, you will get access to:The rest of this Friday Trend Report + every weekly trend report to stay on top of where internet culture is heade
Pluto in Aquarius: Who’s About to Get Famous (and Why)
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comPluto just left Capricorn and entered Aquarius for the next 18 years—so what does that mean for you, the culture, and who's about to run the world? In this episode of “Ahead of the Curve with Coco Mocoe”, we break down the collective shift through the lens of your favorite chaotic TV and media: White Lotus, Real Ho
Hannah Lux Davis is Making Your Favorite Music Videos
Hannah Lux Davis is your favorite pop star (and rapper)'s favorite music video director. A few of her music videos include: "thank u, next" by Ariana Grande "Bang Bang" by Jesse J, Nicki Minaj and Ariana Grande"it's ok i'm ok" by Tate McRae"Say So" by Doja Cat "Agora Hills" by Doja Cat"Good Ones" by Charli XCX "23" b
The Brilliant Branding of Hailey Bieber's Rhode Skin
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comToday's episode of "Ahead of the Curve with Coco Mocoe" marketing podcast is about the brilliant branding of Hailey Bieber's Rhode Skin. The brand was the second-most talked about celebrity beauty brand of 2024, just behind Rare Beauty by Selena Gomez, according to Mintoiro.If you look at Rhode Skin's Instagram a
The Brilliant Branding of "Anora"
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of "Ahead of the Curve with Coco Mocoe", we will talk about some fun facts about the making of my favorite film of the year, "Anora", plus the marketing strategies behind the scenes. Then in the second half of the episode, exclusively for paying coconuts of the best-selling Substack, we are going
Rhea Raj Wants to Bring Bollywood to Hollywood
WATCH THE OFFICIAL "PRAY ON IT" MUSIC VIDEO BY RHEA RAJ HEREIn this exclusive interview, rising pop star Rhea Raj joins Coco Mocoe on "Middle Row" to talk all things music, culture, and creativity! From her viral hit "Haute Couture" to her connection with KATSEYE’s Lara Raj (yes, they’re sisters!), Rhea shares her journey through the music industry, the power of soc
The Brilliant Branding of Tate McRae
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn this episode of “Ahead of the Curve with Coco Mocoe”, we will start my new series called “The Brilliant Branding of ______”. This was inspired by the success of my TikTok under the same name on my cocomocoe account (watch here). The first episode of the series is about “The Brilliant Branding of Tate McRae”.Do y
How Addison Rae Quit TikTok & Became a Pop Star
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWho else has used the rubber band method to create mystery and desire from their audience? You can let me know in the comments on the Substack at cocomocoe.substack.com/podcast/You can read Rolling Stone’s cover story on Addison Rae hereIn today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking
The Internet Hates Female-Founded Brands: Poppi Vs. Olipop
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comCommenting is only available on Substack! When I began seeing the push back against Poppi on social media, I was confused. It seems that people were upset with them for sending out vending machines to influencers ahead of the 2025 Super Bowl.I agree with the critique that they could have been more inclusive in thei
Why Remy Bond Doesn't Want to be Compared
WATCH THE "SIMPLE GIRL" MUSIC VIDEO BY REMY BOND HERE: https://www.youtube.com/watch?v=664dVHz1Xb0&t=789sIn this episode of "Middle Row w Coco Mocoe", we are joined by Remy Bond as she breaks down her music video for "Simple Girl". She has experienced a huge rise in the last 6 months after the release of songs like "Benzo Queen" and "Summer Song&quo
How to spot an industry plant (video)
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWhat do Sabrina Carpenter, Doechii, Chappell Roan, Gracie Abrams and Tate McRae all have in common? They all have rumors swirling that they are "industry plants" all over online forums, especially as their fame reaches new heights, like after the Grammy's.But do "industry plants" even exist in the music industry? O
Towa Bird is Making Music for Lesbians
Watch Towa Bird's music video for "Wild Heart" here.In the first episode of "The Middle Row", Towa Bird talks about being discovered by Olivia Rodrigo on TikTok, her debut album "American Hero" and more. Get your popcorn and enjoy 🍿 Follow Coco Mocoe! Instagram | @cocomocoeTikTok | @cocomocoeEmail: cocomocoe@gmail.comFollow the official "Middle Row"
Jade Wants to Break Through America
Jade breaks down her music video for "Angel of my Dreams" 📺 Watch the full music video hereFollow me! Instagram | @cocomocoeTikTok | @cocomocoeYouTube | Coco MocoeFollow the official "Middle Row" playlist on Spotify to hear new music and artists right before they break big hereExecutive Producers: Coco Mocoe & Trinna Tracy Videographer: Operation Podcast | Matthew
"the courage to be disliked" from a marketing perspective ✨
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWhat do the most influential celebrities and creators know that most don’t? They know that you must be disliked first to become loved. But why is that?We break it down in today’s episode of “Ahead of the Curve with Coco Mocoe”. We will be talking about the book, “The Courage to be Disliked” by Ichiro Kishimi and Fu
Why Kim Kardashian could be the next President of the United States
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about why I could see Kim Kardashian running for president (and potentially winning). Could this be why she started a campaign to be a lawyer and began her baby political career by aligning herself with inmate reform? Kim Kardashian has
Why Daniel Seavey is Going Solo
Watch the official music video for "The Older You Get" by Daniel Seavey: https://www.youtube.com/watch?v=MLnl7KSiJQYFollow me! Instagram | @cocomocoeTikTok | @cocomocoeEmail: cocomocoe@gmail.comFollow the official "Middle Row" playlist on Spotify: https://open.spotify.com/playlist/19x...Executive Producers: Coco Mocoe & Trinna Tracy Videographer: Operation Podcast Editor: C
Justin Baldoni & The Dark Art of Media Manipulation
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBECOME A MEMBER OF MY BEST-SELLING SUBSTACK TO UNLOCK EVERY EXTENDED EPISODE OF AOTC & LEAVE COMMENTS: cocomocoe.substack.comI promised you that I would post a follow-up on the Justin Baldoni vs. Blake Lively legal fiasco if he filed a lawsuit against her and not The New York Times. I promised I would give his laws
My hometown is burning
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comSubscribe to my best-selling Substack to unlock extended episode of the podcast: cocomocoe.substack.comIf you want to donate or volunteer in LA, check the @mutualaidLA instagram stories for hourly updates on what help is needed through out the city.DONATION LINKS:* The Lyles: Official GoFundMe* The Allisons: Offici
Not all press is good press
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBecome a member of the best-selling Substack to unlock the second half of the episode: cocomocoe.substack.comI recently asked the coconuts in the Substack chat about the art of controlled controversy. I was going to script out an episode about times celebrities were able to drum up controversy on purpose without ge
"We are going to war": How the Underbelly of Hollywood P.R. Got Exposed (Justin Baldoni Vs. Blake Lively Lawsuit)
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBecome a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.comDisclaimer: Everything in this episode is alleged and is based on my own opinion. I always encourage you to do your own research and come to your own conclusions. You can read the 52-page filing for f
Blake Lively's Evidence Justin Baldoni Ruined Her Reputation
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comEverything in this video and article is based on opinion and everything is alleged. I am not a journalist or lawyer. I always encourage you to do your own research and come to your own conclusions.On December 21st, 2024 the New York Times published an expose article, detailing the online retaliation Blake Lively fa
Every TikToker's worst nightmare just came true
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBecome a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.comTwo weeks ago, I posted an episode of “Ahead of the Curve with Coco Mocoe” that was titled: “Stop trying to be a TikToker”. This episode was about my disenchantment with TikTok after attending their C
Your flaws are about to become much more lucrative
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBecome a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.comI was driving through Los Angeles the other day and noticed an uptick in WayMos. Those are the driverless cars that originated in San Francisco. As I realized this meant that Uber and Lyft drivers cou
Stop trying to be a TikToker
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBecome a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.comI went to the TikTok Creativity Summit last week and left disappointed. As someone who championed the platform since you could only upload 15-second videos in 2019, I have seen it’s meteoric rise. I l
"This is your sign to start that podcast"
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comThank you for making me a Substack best-seller! To become a paying coconut and unlock extended episodes of every podcast episode, go to cocomocoe.substack.com 🥥In today’s episode of the “Ahead of the Curve with Coco Mocoe” podcast, we will be talking about how to start a podcast in 2025. And more specifically, why
"Maybe social media doesn't matter": The Empty Marketing of the Kamala Harris Campaign
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comAs someone who has dedicated their whole professional career to marketing and understanding the power of the internet, I had a huge reckoning last week when I watched one of the best run marketing campaigns, Kamala HQ, not end up moving the needle at all when it came to voting for a President.Not only did Kamala Ha
How to become a household name using the "Halloween Costume Theory" (+ "Anora" film review at the end)
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about the “Halloween Costume Theory” in branding. Artists like Sabrina Carpenter, Charli XCX and Chappell Roan have been putting out music for 10+ years. So what changed in 2024 that sky rocketed them to household name fame? There are of
Addison Rae's Marketing Playbook: The Importance of "Social Proof" When Breaking Mainstream
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comToday’s episode of “Ahead of the Curve with Coco Mocoe” is all about the three stages of fame online: trial & error, repetition then social proof. Most creators never make it to the last stage of “social proof”. But what is it and how did Addison Rae, specifically, use the concept of “social proof” to break out of
The "Victoria's Secret" Dilemma: Evolution Vs. Identity Crisis
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be discussing the 2024 Victoria’s Secret Fashion Show that has the internet divided. What can we learn from looking at VSFS as a case study for how to evolve with a changing audience without having a branding identity crisis?You can watch the video
How to find viral inspiration without stealing from other creators: "Steal Like an Artist" by Austin Kleon
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIf you enjoyed this book advice episode, let me know in the podcast reviews on Apple + Spotify for more!Did you know that “The Beatles” started as a cover band? A lot of the greatest creatives of every generation learn the difference between plagiarizing and inspiration early on and use that to break through the no
"Start now when no one is looking & you'll be 10 steps ahead when they are"
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve with Coco Mocoe”, we are talking about the value of working hard on your creations when no one is looking that way you have archived content that helps build a more devoted fanbase when luck eventual strikes for you.At the end of the episode, I dive into my thoughts on two
The Substack Effect: The Impending Death of the Short-Form Algorithm
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comSorry the audio is a little odd on this one! Going to change my mic settings for next time ❤️In today’s episode of “Ahead of the Curve with Coco Mocoe”. we are talking about the inevitable rise of Substack and the potential death of the short-form algorithm. As a creator who began Substack three months ago and has
The Astrology of Chappell Roan's Rise: Who will become famous during Age of Aquarius (2024 to 2043)
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comToday’s episode of “Ahead of the Curve” is a combination of astrology and marketing as we dive into the rise of Chappell Roan. Her fame was a slow burn until February of this year when she opened for Olivia Rodrigo on the GUTS tour and momentum picked up. This was a few weeks after Pluto shifted into Aquarius.Pluto
"Stop watching creators in your niche if you want to stand out"
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve with Coco Mocoe”, we are talking about the reason you should NOT be watching creators and brands most close to you in your niche. Even if you don’t mean to copy them, it could happen even subconsciously. Instead, here are some methods you can use to find your own lane when
Think it's too late to break big on social media? Here's why you're wrong.
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comDid you know Emma Chamberlain didn’t post her first video on YouTube until 10-years after it’s inception? And it took Mr. Beast 5 years to gain his first 100,000 subscribers? The biggest creators on social media are not always the first to break big but the ones who never gave up, no matter what the industry said.T
What I Watched: "Pop Star Academy" (KATSEYE) Documentary + "Blink Twice" Psychological Thriller
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comSPOILERS AHEAD!In today’s episode of “Ahead of the Curve with Coco Mocoe” podcast, we are diving into the Netflix documentary about the girl group KATSEYE called “Pop Star Academy” + the psychological thriller “Blink Twice” featuring Channing Tatum.If you loved “America’s Sweethearts” documentary about the Dallas C
"Why more choice is a bad thing": The Paradox of Choice in Marketing
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comHi, coconuts! Today’s episode of “Ahead of the Curve with Coco Mocoe” is all about what I like to call “The Paradox of Choice”. This is the idea that customers are more likely to make a purchase of a product when they are presented with less variations of said product.This episode was inspired by the marketing podc
"Love Island USA" Reunion: Everything They Got Wrong + the Blake Lively "It Ends With Us" Fiasco Got Worse
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWelcome to today’s episode of “Ahead of the Curve with Coco Mocoe”! We will be diving into the hot mess that was the “Love Island USA” Reunion which aired last night on Peacock. I have never seen a reunion fumble so badly.For paid subscribers, we will be discussing more thoughts on the Blake Lively “It Ends With Us
"It Ends With Us" P.R. Fiasco or Genius? + The End of the "Mr. Beast" Era on YouTube
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be discussing two great examples of why I always say, “all press is NOT good press”. One of the biggest stories in pop culture right now is about the premiere of “It Ends With Us”. This was a book turned movie from author Colleen Hoover. Director a
The "Love Island" Effect: Authenticity Vs. Contrived Drama
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comDid you know that season 6 of “Love Island USA” had almost the same amount of minutes streamed as MAX’s “House of the Dragons” Season 2? How did a show with .025% of the budget as one of televisions favorite dramas compete in viewership? We talk about that in today’s episode of “Ahead of the Curve with Coco Mocoe”.
The "Call Her Daddy" Effect (Part 2)
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve w Coco Mocoe”, we will be talking about what comes next for Alex Cooper and “Call Her Daddy” as her 3-year, $60 million deal with Spotify comes to a close. In 2023, she launched the “Unwell Network” and signed Alix Earle, Madeline Argy and Harry Jowsey to her new podcast ne
The "Call Her Daddy" Effect (Part 1)
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about the rise of “Call Her Daddy” and it’s host, Alex Cooper. In 2021, she became the highest-paid female podcaster when she got a $60 million deal from Spotify — shortly falling the highly-covered "Call Her Daddy” break up with her ex
The Millennial Effect: How millennials got the reputation of being "cringe" online
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWant to hear more of "Ahead of the Curve" podcaast? Subscribe to the official Substack for $9/month to listen to the extended episodes every week: https://cocomocoe.substack.com/Today we are joined by Kyle Fitzpatrick from The Trend Report™! Subscribe to his Substack to be notified of our conversation about Gen Alp
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