Ahead of the Curve with Coco Mocoe
Coco Mocoe, a marketing professional with a background in entertainment and digital media, hosts a weekly podcast covering internet news, entertainment stories, rising stars, and trend predictions. Each episode aims to remember the human behind the handles while dissecting internet phenomenons and trends. The podcast also features interviews and business inquiries.
Episodes
The Secret Lives of Mormon Wives: Cast Zodiac Signs, MLMs, and Mormon Internet Fame
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWhy are so many of the internet’s biggest mommy influencers Mormon—or ex-Mormon? In this season finale of Ahead of the Curve, Coco Mocoe unpacks the viral Hulu docuseries The Secret Lives of Mormon Wives and the surprising overlap between Mormonism, influencer fame, and algorithm culture.📲 In this episode:* The ris
From Diddy to the Idaho 4: Are we wrong for consuming true crime content?
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn this episode of Ahead of the Curve with Coco Mocoe, we dive into the ethics of true crime content—from the rise of Serial and Adnan Syed’s release, to today’s viral cases like the Diddy/Cassie trial, the Idaho 4, and the livestreamed murder of Mexican influencer Valeria Márquez. We explore why the families of vi
How One TikTok Controversy Changed the Met Gala Forever
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn this episode of Ahead of the Curve with Coco Mocoe, I break down the fascinating power struggle happening between traditional gatekeepers and digital creators at fashion's biggest night. The 2025 Met Gala just made its biggest push to exclude influencers since they first started walking the carpet in the late 20
The Brilliant Branding of the Met Gala: The Power of Secrecy
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comThe 2025 Met Gala is more than fashion’s biggest night—it’s a blueprint for branding through exclusivity, mystique, and cultural impact. In this episode of Ahead of the Curve, I unpack what makes the Met Gala such a powerful case study in marketing—and why this year’s theme is one of the most important in recent hi
"You want a career, not a year": A Creator's Guide to Successfully Changing Niches
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode, we’re breaking down one of the most powerful — and overlooked — strategies in building a lasting career as a creator: the pivot. How do you know when it’s time to shift your niche, rebrand your business, or evolve your content? And more importantly, how do you pivot without losing your audience,
The True Story Behind the Irish–Choctaw Bond Explored in "Sinners" by Ryan Coogler
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comThank you for your patience on this episode going up Tuesday vs Monday and happy Easter, coconuts ❤️ 🥥🎙️ Ahead of the Curve with Coco Mocoe: Sinners by Ryan Coogler – Breaking the Franchise Formula with Folklore, Fire, and OriginalityIn this episode of Ahead of the Curve with Coco Mocoe, I break down Sinners, Ryan
Let's talk about Coachella...
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWhy do people love to hate Coachella — but still show up every year? In this episode of Ahead of the Curve, Coco Mocoe unpacks the brilliant branding behind Coachella 2025, from its viral hate-watch energy to its unmatched halo effect in the influencer and festival economy. Despite constant online criticism, Coache
The White Lotus Finale: The 7 Deadly Sins Theory + Staying at the Hotel with the Season 3 Cast
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIs The White Lotus a modern-day morality tale? In this episode of AOTC, I break down my theory that each season of The White Lotus is built around one of the seven deadly sins — with Season 1 exploring greed, Season 2 diving into lust, and Season 3 unraveling through the lens of wrath.We’ll get into how Mike White
Follow Your Plan. Not Your Mood.
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIf you are as obsessed with the intersection between pop culture and marketing as I am, consider becoming a member of my best-selling Substack for $9-a-month. For the $9 a month, you will get access to:The rest of this Friday Trend Report + every weekly trend report to stay on top of where internet culture is heade
Pluto in Aquarius: Who’s About to Get Famous (and Why)
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comPluto just left Capricorn and entered Aquarius for the next 18 years—so what does that mean for you, the culture, and who's about to run the world? In this episode of “Ahead of the Curve with Coco Mocoe”, we break down the collective shift through the lens of your favorite chaotic TV and media: White Lotus, Real Ho
The Brilliant Branding of Hailey Bieber's Rhode Skin
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comToday's episode of "Ahead of the Curve with Coco Mocoe" marketing podcast is about the brilliant branding of Hailey Bieber's Rhode Skin. The brand was the second-most talked about celebrity beauty brand of 2024, just behind Rare Beauty by Selena Gomez, according to Mintoiro.If you look at Rhode Skin's Instagram a
The Brilliant Branding of "Anora"
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of "Ahead of the Curve with Coco Mocoe", we will talk about some fun facts about the making of my favorite film of the year, "Anora", plus the marketing strategies behind the scenes. Then in the second half of the episode, exclusively for paying coconuts of the best-selling Substack, we are going
The Brilliant Branding of Tate McRae
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn this episode of “Ahead of the Curve with Coco Mocoe”, we will start my new series called “The Brilliant Branding of ______”. This was inspired by the success of my TikTok under the same name on my cocomocoe account (watch here). The first episode of the series is about “The Brilliant Branding of Tate McRae”.Do y
How Addison Rae Quit TikTok & Became a Pop Star
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWho else has used the rubber band method to create mystery and desire from their audience? You can let me know in the comments on the Substack at cocomocoe.substack.com/podcast/You can read Rolling Stone’s cover story on Addison Rae hereIn today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking
The Internet Hates Female-Founded Brands: Poppi Vs. Olipop
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comCommenting is only available on Substack! When I began seeing the push back against Poppi on social media, I was confused. It seems that people were upset with them for sending out vending machines to influencers ahead of the 2025 Super Bowl.I agree with the critique that they could have been more inclusive in thei
How to spot an industry plant (video)
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWhat do Sabrina Carpenter, Doechii, Chappell Roan, Gracie Abrams and Tate McRae all have in common? They all have rumors swirling that they are "industry plants" all over online forums, especially as their fame reaches new heights, like after the Grammy's.But do "industry plants" even exist in the music industry? O
"the courage to be disliked" from a marketing perspective ✨
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWhat do the most influential celebrities and creators know that most don’t? They know that you must be disliked first to become loved. But why is that?We break it down in today’s episode of “Ahead of the Curve with Coco Mocoe”. We will be talking about the book, “The Courage to be Disliked” by Ichiro Kishimi and Fu
Why Kim Kardashian could be the next President of the United States
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about why I could see Kim Kardashian running for president (and potentially winning). Could this be why she started a campaign to be a lawyer and began her baby political career by aligning herself with inmate reform? Kim Kardashian has
Justin Baldoni & The Dark Art of Media Manipulation
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBECOME A MEMBER OF MY BEST-SELLING SUBSTACK TO UNLOCK EVERY EXTENDED EPISODE OF AOTC & LEAVE COMMENTS: cocomocoe.substack.comI promised you that I would post a follow-up on the Justin Baldoni vs. Blake Lively legal fiasco if he filed a lawsuit against her and not The New York Times. I promised I would give his laws
My hometown is burning
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comSubscribe to my best-selling Substack to unlock extended episode of the podcast: cocomocoe.substack.comIf you want to donate or volunteer in LA, check the @mutualaidLA instagram stories for hourly updates on what help is needed through out the city.DONATION LINKS:* The Lyles: Official GoFundMe* The Allisons: Offici
Not all press is good press
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBecome a member of the best-selling Substack to unlock the second half of the episode: cocomocoe.substack.comI recently asked the coconuts in the Substack chat about the art of controlled controversy. I was going to script out an episode about times celebrities were able to drum up controversy on purpose without ge
"We are going to war": How the Underbelly of Hollywood P.R. Got Exposed (Justin Baldoni Vs. Blake Lively Lawsuit)
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBecome a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.comDisclaimer: Everything in this episode is alleged and is based on my own opinion. I always encourage you to do your own research and come to your own conclusions. You can read the 52-page filing for f
Blake Lively's Evidence Justin Baldoni Ruined Her Reputation
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comEverything in this video and article is based on opinion and everything is alleged. I am not a journalist or lawyer. I always encourage you to do your own research and come to your own conclusions.On December 21st, 2024 the New York Times published an expose article, detailing the online retaliation Blake Lively fa
Every TikToker's worst nightmare just came true
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBecome a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.comTwo weeks ago, I posted an episode of “Ahead of the Curve with Coco Mocoe” that was titled: “Stop trying to be a TikToker”. This episode was about my disenchantment with TikTok after attending their C
Your flaws are about to become much more lucrative
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBecome a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.comI was driving through Los Angeles the other day and noticed an uptick in WayMos. Those are the driverless cars that originated in San Francisco. As I realized this meant that Uber and Lyft drivers cou
Stop trying to be a TikToker
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBecome a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.comI went to the TikTok Creativity Summit last week and left disappointed. As someone who championed the platform since you could only upload 15-second videos in 2019, I have seen it’s meteoric rise. I l
"This is your sign to start that podcast"
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comThank you for making me a Substack best-seller! To become a paying coconut and unlock extended episodes of every podcast episode, go to cocomocoe.substack.com 🥥In today’s episode of the “Ahead of the Curve with Coco Mocoe” podcast, we will be talking about how to start a podcast in 2025. And more specifically, why
"Maybe social media doesn't matter": The Empty Marketing of the Kamala Harris Campaign
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comAs someone who has dedicated their whole professional career to marketing and understanding the power of the internet, I had a huge reckoning last week when I watched one of the best run marketing campaigns, Kamala HQ, not end up moving the needle at all when it came to voting for a President.Not only did Kamala Ha
How to become a household name using the "Halloween Costume Theory" (+ "Anora" film review at the end)
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about the “Halloween Costume Theory” in branding. Artists like Sabrina Carpenter, Charli XCX and Chappell Roan have been putting out music for 10+ years. So what changed in 2024 that sky rocketed them to household name fame? There are of
Addison Rae's Marketing Playbook: The Importance of "Social Proof" When Breaking Mainstream
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comToday’s episode of “Ahead of the Curve with Coco Mocoe” is all about the three stages of fame online: trial & error, repetition then social proof. Most creators never make it to the last stage of “social proof”. But what is it and how did Addison Rae, specifically, use the concept of “social proof” to break out of
The "Victoria's Secret" Dilemma: Evolution Vs. Identity Crisis
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be discussing the 2024 Victoria’s Secret Fashion Show that has the internet divided. What can we learn from looking at VSFS as a case study for how to evolve with a changing audience without having a branding identity crisis?You can watch the video
How to find viral inspiration without stealing from other creators: "Steal Like an Artist" by Austin Kleon
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIf you enjoyed this book advice episode, let me know in the podcast reviews on Apple + Spotify for more!Did you know that “The Beatles” started as a cover band? A lot of the greatest creatives of every generation learn the difference between plagiarizing and inspiration early on and use that to break through the no
"Start now when no one is looking & you'll be 10 steps ahead when they are"
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve with Coco Mocoe”, we are talking about the value of working hard on your creations when no one is looking that way you have archived content that helps build a more devoted fanbase when luck eventual strikes for you.At the end of the episode, I dive into my thoughts on two
The Substack Effect: The Impending Death of the Short-Form Algorithm
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comSorry the audio is a little odd on this one! Going to change my mic settings for next time ❤️In today’s episode of “Ahead of the Curve with Coco Mocoe”. we are talking about the inevitable rise of Substack and the potential death of the short-form algorithm. As a creator who began Substack three months ago and has
The Astrology of Chappell Roan's Rise: Who will become famous during Age of Aquarius (2024 to 2043)
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comToday’s episode of “Ahead of the Curve” is a combination of astrology and marketing as we dive into the rise of Chappell Roan. Her fame was a slow burn until February of this year when she opened for Olivia Rodrigo on the GUTS tour and momentum picked up. This was a few weeks after Pluto shifted into Aquarius.Pluto
"Stop watching creators in your niche if you want to stand out"
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve with Coco Mocoe”, we are talking about the reason you should NOT be watching creators and brands most close to you in your niche. Even if you don’t mean to copy them, it could happen even subconsciously. Instead, here are some methods you can use to find your own lane when
Think it's too late to break big on social media? Here's why you're wrong.
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comDid you know Emma Chamberlain didn’t post her first video on YouTube until 10-years after it’s inception? And it took Mr. Beast 5 years to gain his first 100,000 subscribers? The biggest creators on social media are not always the first to break big but the ones who never gave up, no matter what the industry said.T
What I Watched: "Pop Star Academy" (KATSEYE) Documentary + "Blink Twice" Psychological Thriller
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comSPOILERS AHEAD!In today’s episode of “Ahead of the Curve with Coco Mocoe” podcast, we are diving into the Netflix documentary about the girl group KATSEYE called “Pop Star Academy” + the psychological thriller “Blink Twice” featuring Channing Tatum.If you loved “America’s Sweethearts” documentary about the Dallas C
"Why more choice is a bad thing": The Paradox of Choice in Marketing
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comHi, coconuts! Today’s episode of “Ahead of the Curve with Coco Mocoe” is all about what I like to call “The Paradox of Choice”. This is the idea that customers are more likely to make a purchase of a product when they are presented with less variations of said product.This episode was inspired by the marketing podc
"Love Island USA" Reunion: Everything They Got Wrong + the Blake Lively "It Ends With Us" Fiasco Got Worse
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWelcome to today’s episode of “Ahead of the Curve with Coco Mocoe”! We will be diving into the hot mess that was the “Love Island USA” Reunion which aired last night on Peacock. I have never seen a reunion fumble so badly.For paid subscribers, we will be discussing more thoughts on the Blake Lively “It Ends With Us
"It Ends With Us" P.R. Fiasco or Genius? + The End of the "Mr. Beast" Era on YouTube
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be discussing two great examples of why I always say, “all press is NOT good press”. One of the biggest stories in pop culture right now is about the premiere of “It Ends With Us”. This was a book turned movie from author Colleen Hoover. Director a
The "Love Island" Effect: Authenticity Vs. Contrived Drama
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comDid you know that season 6 of “Love Island USA” had almost the same amount of minutes streamed as MAX’s “House of the Dragons” Season 2? How did a show with .025% of the budget as one of televisions favorite dramas compete in viewership? We talk about that in today’s episode of “Ahead of the Curve with Coco Mocoe”.
The "Call Her Daddy" Effect (Part 2)
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve w Coco Mocoe”, we will be talking about what comes next for Alex Cooper and “Call Her Daddy” as her 3-year, $60 million deal with Spotify comes to a close. In 2023, she launched the “Unwell Network” and signed Alix Earle, Madeline Argy and Harry Jowsey to her new podcast ne
The "Call Her Daddy" Effect (Part 1)
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about the rise of “Call Her Daddy” and it’s host, Alex Cooper. In 2021, she became the highest-paid female podcaster when she got a $60 million deal from Spotify — shortly falling the highly-covered "Call Her Daddy” break up with her ex
The Millennial Effect: How millennials got the reputation of being "cringe" online
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWant to hear more of "Ahead of the Curve" podcaast? Subscribe to the official Substack for $9/month to listen to the extended episodes every week: https://cocomocoe.substack.com/Today we are joined by Kyle Fitzpatrick from The Trend Report™! Subscribe to his Substack to be notified of our conversation about Gen Alp
The Brooke Schofield Effect
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comYou can listen to the extended episode by becoming a paid subscriber on the official Substack for $9-a-month. Along with access to extended versions of the podcast, you will be sent a Friday trends report each week: cocomocoe.substack.comFollow Coco Mocoe on Socials* Instagram* TikTok* YouTubeDid you know that on T
The "Brat" Effect: The Branding of Charli XCX
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com"Ahead of the Curve with Coco Mocoe" is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber on the official Substack here.Book a consulting session with Coco by clicking here. If this link is no longer available, then the sessions booked up.In this e
The 5-Year Cycle in Marketing: "Is TikTok's Expiration Date Near?"
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWould TikTok be as big as it is today if it wasn’t for the death of Vine? We talk about this and more in the comeback episode of “Ahead of the Curve with Coco Mocoe”You can listen to the extended episode by becoming a paid subscriber on the official Substack for $9-a-month. Along with access to extended versions of
Taking a break. Follow me on YouTube ❤️
This is not goodbye, but see you later ❤️ This podcast has opened so many doors for me and I am eternally grateful. I will be focusing my time on creating the best show I can with "The Middle Row w Coco Mocoe" where every episode, I sit down with a music artist as we watch their music video on the big screen and break it down scene by scene. The first guest of my new show will be Towa Bi
TikTok Ban 2024: Why it feels real this time & what will happen to creators
Subscribe to Coco's YouTube channel 📺Follow Coco Mocoe on social media:instagram.com/cocomocoetiktok.com/@cocomocoe/Join the Discord here: https://discord.gg/PjJuA7JehEThank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do!Listen to my episode about the UMG vs. TikTok battle: https://podcasts.apple.com/us/po
"Why trends go viral": What I learned from "The Tipping Point" by Malcolm Gladwell
Today's episode of #AheadOfTheCurve with Coco Mocoe is all about what makes content or trends go viral, and most importantly become memorable, according to "The Tipping Point" by Malcolm Gladwell. The book was written in 2000 but I apply his brilliant concepts to how to go viral on TikTok, YouTube and more in 2024 and beyond. In this episode, we discuss 3 of my major takeaways after
Creator Advice: "How to get out of a shadowban on TikTok"
Subscribe to Coco's YouTube channel 📺 Follow Coco Mocoe on social media: instagram.com/cocomocoetiktok.com/@cocomocoe/Join the Discord here: https://discord.gg/PjJuA7JehEThank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do! Today we are talking about how to break out of a shadowban on TikTok, how to find a new ni
Billie Eilish vs. TikTokers + “Who the F Did I Marry?” Series Changes TikTok Algorithm Forever
Reesa Teesa has taken over the FYP with her storytime, "Who the F Did I Marry?" (@reesamteesa on TikTok). She grew from 100k followers to 600k overnight. Then jumped to 700k+ while I was at the gym! I have not seen growth this fast since Khaby Lame, Charli D'Amelio and Addison Rae. After writing the script and going to bed, I woke up to Reesa having over 1 million followers! It has been so long si
How women took over the NFL: From Taylor Swift to Alix Earle
Join the #AheadOfTheCurve Discord: https://discord.gg/uUkRh4qfAU Follow Coco Mocoe on social media @cocomocoe Instagram YouTube TikTokFor business inquiries, email: cocomocoe@whalartalent.com Summary of Episode: The first Super Bowl was hosted in 1967 and the average cost of a commercial was between $35.000 and $40,000 according to Sportico. This year more than ever, the NFL had their eyes set on
TikTok vs. UMG, Taylor Swift at the Grammy's
Join the #AheadOfTheCurve discord here: https://discord.gg/QUx2h72qThank you for reviewing the podcast!Today's episode of "Ahead of the Curve with Coco Mocoe" is about the Grammy's 2024 award ceremony where Taylor Swift won big! Some of the most talked about moments of the night include; Olivia Rodrigo and Taylor Swift rooting each other on, Lana Del Rey joining Taylor Swift on s
The TMZ Interview (ft. Wyld Young)
Today we are talking to TMZ journalist, Wyld Young, about how they break the biggest stories in entertainment news, the biggest Grammy's controversies, the Nicki Minaj & Meg thee Stallion beef and more. Follow Wyld Young on socials: instagram.com/wyld.young/ tiktok.com/@wyld.young/Listen to the TMZ Verified podcast here: https://podcasts.apple.com/us/podcast/tmz-verified/id1614545941Thank
Creator Advice: "Your fear of getting hate is stopping you from going viral"
Want to be an influencer or creator in 2024? Want to make TikTok or YouTube your full-time job? Well...get ready for lots of hate! Unfortunately it is part of the job. But that doesn't mean it should stop you. Here is how I have learned to grow self-confidence even at times when I fall into the trap of reading awful things people are saying. It happens to everyone online so it is not personal!
The "Mean Girls" Review
Did the world need a “Mean Girls” musical movie? Let's discuss... Tina Fey comes back to the big screen with a “Mean Girls” musical remake based on the Broadway play. The new movie features an all-star cast like Renee Rapp, Auli’i Cavalhro, Jaquel Spivey, Avantika, Angouri Rice, Christopher Brinley and Bebe Wood. Lot’s of reviews are coming in about the movie. Here are my thoughts from a media
Saltburn Analysis: "Barry Keoghan Deserves the Oscar"
"Saltburn" Spoiler Alerts Ahead! 🚨 Today’s episode of #AheadOfTheCurve with Coco Mocoe is all about the movie “Saltburn” - because I can’t stop thinking about it. Topics discussed: Who is Emerald Fennell and her connection to Margot Robbie? Comparing the ending of “Saltburn” to “Leave the World Behind” Symbolism of the moth and Oliver Oliver correcting Fairleigh about the poet Lord
Why audiences want quality over relatability in 2024 (ft. Koosha Nouri) Pt. 2
Is relatability over-rated? As Alix Earle faces some scrutiny over a vomit dress in the closet, it seems that audiences are starting to grow weary of the over-relatable. But what will come next? Creators like Jackie Aina and Monet McMichael have grown cult-like followings in the beauty space for creating high-quality content. Is this going to be one way the pendulum swings away from what was trend
How to be a viral beauty influencer in 2024 (ft. Koosha Nouri) Pt. 1
Want to be the next Meredith Duxbury or Monet McMichael? What will be different about how beauty influencers become famous in 2024 compared to 2023? What do the top beauty brands look for when curating their influencer lists and beauty trends?Today's episode is with top beauty brand strategist & creator, Koosha Nouri! He is a wealth of information when it comes to brands, best practices, h
The Origin of "Millennial Cringe" (ft. @freddiesroommate)
Remember Boxxy? Join us as we explore the rise and fall of this internet icon and her influence on the birth of millennial cringe culture. We'll take a trip down memory lane, revisiting iconic moments, tracing the evolution of cringe, and analyzing its lasting impact. We also discuss why Gen-Z is so obsessed with capturing millennial cringe in their own ironic content. Today’s video is featur
2023: The Year the Influencer Bubble Burst (ft. Infinite Scroll Podcast)
Was 2023 the year the influencer bubble burst? Today we are joined by the Lauren and Jordyn from the Infinite Scroll Podcast to talk about the biggest influencer stories and controversies of 2023 and how they will shape the industry for years to come.You can listen to the “Infinite Scroll”podcast episode here: https://podcasts.apple.com/us/podcast/infinite-scroll/id1499785732 You can watch the “In
Is Barstool Sports the next BuzzFeed?
Did you know Jenna Marbles got her start at Barstool Sports? We discuss that and more on this episode of #AheadOfTheCurve with Coco Mocoe. Let's dive into the parallels of BuzzFeed and Barstool Sports and what can go wrong when you become the "coolest place to work" on the internet. Thank you so much for listening to the podcast, subscribing to my channel and for sharing your favorit
How Selena Gomez Became Gen-Z's Favorite Pop Star (ft. @adamtheflop)
How did Selena Gomez become Gen-Z's favorite pop star? We are dissecting her 10+ year long music career in today's episode of 'Ahead of the Curve with Coco Mocoe'. Our special guest is Adam The Flop! From Revival to Rare to Kiss & Tell...we talk about it all.Join the #AheadOfTheCurve Discord here: https://discord.gg/FWjnNmCnRu Follow @adamtheflop on TikTok, Instagram and YouTub
Celebrity "SEO" Conspiracies: From Taylor Swift's "Jet" to Hailey Bieber "Mean Girl" (ft. Fluently Forward)
Ever wondered how often celebrities google themselves? Or taken it a step further and done a PR stunt to change any bad search results that are trending? Well today, we are discussing some of the most talked about celebrity “seo” conspiracies from Disney’s “Frozen” to Hailey Bieber’s “Mean Girl” to Taylor Swift’s “Jet”. Today’s episode is with one of my favorite podcasters who you hear me mention
Millennials Vs. Gen-Z: Whose digital footprint will be more "cringe" as time goes on?
Have you noticed an influx of videos on TikTok making fun of millennials? Well, I have! But Millennials have always been ridiculed online for simply existing. And why is that? From the cup song to Hogwarts houses to boxxy - millennials at least have culture! Let’s discuss. The viral TikTok that inspired this video was from @freddiesroommate on TikTok about the history of millennial cringe and the
Why did everyone want Glossier to fail?
Today is an honest book review and deep dive into the trending book, Glossy by Marisa Meltzer. It is a profile piece about Emily Weiss and Glossier. But who is she? Emily Weiss is the founder of the popular beauty brand, Glossier. She was introduced to the world as a Teen Vogue intern on the MTV show, ‘The Hills’, starring Lauren Conrad. She would go on to create the popular beauty blog ‘Into The
How a viral pickle sweatshirt made TikTok Shop millions (ft. Jess Slone)
In this exclusive interview, we dive deep into the story behind the viral success of the Pickle Sweatshirt, created by Jess Slone of Bad Addiction Boutique. Discover how an inside joke turned into TikTok Shop's best-selling item, as Jess shares her journey from concept to market dominance. We also explore the impact of influential figures like Mikayla Noguiera who have contributed to the pickle sw
Breaking Down the Biggest Scandals of 2023 w/ Molly McPherson (P.R. Crisis Expert)
Today's interview is with celebrity P.R. crisis manager, Molly McPherson. We talk about the biggest scandals of the year from Lizzo to Ashton Kutcher to Colleen Ballinger. You can follow Molly McPherson on social media here: instagram.com/molly.mcpherson tiktok.com/@mollybmcpherson You can listen to Molly McPherson’s P.R. podcast, “Indestructible PR Podcast”: https://podcasts.apple.com/us/po
Bobbi Althoff: How a mom-influencer created the top rap podcast overnight
Today we will be talking about the rise of Bobbi Althoff and her mysterious podcast. This video is based on personal opinion and I encourage everyone to do their own research. Follow Coco on socials: Instagram.com/cocomocoeTikTok.com/@cocomocoe YouTubeJoin the #AheadOfTheCurve Discord here: https://discord.gg/4wTp3DpjBh Rate the podcast on chartable: https://chartable.com/podcasts/coco-mocoe-tarot
The Trevi Moran Interview
Today we are sitting down with Trevi Moran. Trevi is known for having one of the most viewed auditions on X Factor of all-time, for being a part of the first content house ever (O2L) and now for putting out dark pop music. Here is my sit-down interview with the rising pop star. Hope you enjoy! Follow Trevi Moran on YouTube: https://www.youtube.com/trevimoranSubscribe to the #AheadOfTheCurve podcas
Taylor Swift & Travis Kelce: Why is everyone obsessed with "PR" relationships? (ft. @simplysimone)
Today we are talking to pop culture expert @simplysimone from TikTok (300k+) all about the trending topics right now. Is Taylor Swift and Travis Kelce a “PR relationship”? How did Olivia Rodrigo break the Disney pop star curse? Could Beyonce be going for an EGOT? Why did Kim Kardashian announce the Usher as the Superbowl Halftime performer? And why is ‘Love is Blind’ season 5 so messy?You can foll
Greg Goodfried: From managing the D’Amelio family to creating Lonelygirl15
You can watch the third season of 'The D'Amelio Show' on Hulu or Disney+. New episodes every Wednesday #TheDAmelioShow You can watch old videos from the original Lonelygirl15 youtube channel here: https://www.youtube.com/@UCVEfyEuLJpgw_y4jSgV8Rtg Did you know the man who created Lonelygirl15 is the same man who has managed the D'Amelios since their rise to fame in 2020? Today we are interviewing t
Ashton Kutcher Situation Gets Worse, Drew Barrymore’s “Apology”, + VMA’s 2023 was a Mess
What a WILD week for celebrities! It seems like everyone is in a race to the bottom of the barrel. This episode was going to be solely dedicated to the 2023 VMA's but we had lots of other things to cover at the end. Here is a list of all the artists that performed at the 2023 VMA's: https://www.mtv.com/vma/performers Ashton Kutcher resigns from Thorn after him and Mila Kunis wrote letters
The Holly Madison Interview
Holly Madison on "Ahead of the Curve with Coco Mocoe". Written and produced by Coco Mocoe For business inquiries and bookings, email: cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com
From TanaCon to Hype House: The Biggest Moments on the Internet w/ Taylor Lorenz (author of Extremely Online)
Pre-Order #ExtremelyOnline here: https://www.amazon.com/exec/obidos/ASIN/1982146869?tag=extremelyonlinecom Did you know YouTube was originally a dating app?! I didn’t know either but I learned that in Taylor Lorenz’s new book ‘Extremely Online’. Taylor Lorenz is a journalist who has written some of the most viral stories about the internet on New York Times, Washington Post, The Atlantic and more.
Streamy's 2023 Review: What it foreshadows about the creator space + Dillon Danis goes below the belt
The Streamy's 2023 aired last night and featured nominees like H3 podcast, Alix Earle, Brittany Broski, Logan Paul and more. Here are my thoughts on what it foreshadows about the creator space and why I think the Streamy's will eventually hit a more prestigious level - once they have this one ingredient.I also talk about the controversy surrounding Taylor Swift impersonator, Ashley Leechin
The Danger of Fame: Taylor Swift fans show up outside wedding rehearsal + times fans killed celebrities
UPDATE: A day after this episode went up, a video surfaced online of Drew Barrymore's lifelong stalker rushing the stage with her and Renee Rapp at an event. Read more about the story here. Fame is one of the most dangerous things that can happen to a person. You may have seen videos of fans swarming a small restaurant in New Jersey that Taylor Swift was spotted inside of. Here is why that nor
Bethenny Frankel calls for reality star union and receives support from SAG-AFTRA (Marketing Expert Reacts)
Bethenny Frankel has been speaking out against the treatment of reality stars recently and says she was inspired by the WGA and SAG-AFTRA strikes. While there was some initial pushback, it seems that she is gaining momentum. SAG-AFTRA publicly expressed support to Bethenny and reality stars fight to unionize against networks like Netflix, NBC Bravo and more. I recently talked about the treatment a
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