Lead. Win. - An Extreme Ownership Podcast
Hosted by Leif Babin, co-author of Extreme Ownership, and Jamie Cochran, this podcast applies battle-tested leadership principles to business, family, and life. Each episode features practical examples and conversations with leaders from various fields, aiming to help listeners take ownership and lead with courage.
Episodes
What Separates Leaders Who Train Their Team From Leaders Who Don't
📚 Books On Amazon: Purchase books by Jocko Willink and Leif Babin on Amazon.https://echelonfront.com/links/➕ Follow Us On Social:https://www.instagram.com/echelonfronthttps://twitter.com/EchelonFronthttps://www.facebook.com/echelonfront/https://www.linkedin.com/company/echelon-front-llc/Free Weekly Leadership Newsletter: https://engage.echelonfront.com/RundownStop avoiding leadership challenges. L
The Truth About Low Morale (Most Leaders Get This Wrong)
Free Weekly Leadership Newsletter: https://engage.echelonfront.com/RundownWhat do you do when your team just isn’t motivated—and nothing seems to fix it?In this episode, Jocko Willink and the team break down how leaders can take ownership of low morale, negative attitudes, and disengaged teams. The answer isn’t blame—it’s leadership.Through real-world combat stories and business examples, they exp
How Great Leaders Tell the Brutal Truth and Get Everyone On Board
📚 Books On Amazon: Purchase books by Jocko Willink and Leif Babin on Amazon.https://echelonfront.com/links/➕ Follow Us On Social:https://www.instagram.com/echelonfronthttps://twitter.com/EchelonFronthttps://www.facebook.com/echelonfront/https://www.linkedin.com/company/echelon-front-llc/Nobody likes change, especially when it leads to constant shifting priorities within organizations. This episode
Drowning in Work? This Is the Answer
📚 Books On Amazon: Purchase books by Jocko Willink and Leif Babin on Amazon.https://echelonfront.com/links/➕ Follow Us On Social:https://www.instagram.com/echelonfronthttps://twitter.com/EchelonFronthttps://www.facebook.com/echelonfront/https://www.linkedin.com/company/echelon-front-llc/Free Weekly Leadership Newsletter: https://engage.echelonfront.com/Rundown-Many people ask how to balance work a
Great Leaders Don't Follow the Pattern
📚 Books On Amazon: Purchase books by Jocko Willink and Leif Babin on Amazon.https://echelonfront.com/links/Leif, Jamie, and JP discuss why great leaders break cycles.➕ Follow Us On Social:https://www.instagram.com/echelonfronthttps://twitter.com/EchelonFronthttps://www.facebook.com/echelonfront/https://www.linkedin.com/company/echelon-front-llc/Free Weekly Leadership Newsletter: https://engage.ech
Your Team Isn't the Problem — Your Communication Is
Free Weekly Leadership Newsletter: https://engage.echelonfront.com/RundownAre your team members not executing the way you expect? The problem might not be them — it might be YOU. In this episode of the Leadwin Podcast, Echelon Front leadership instructors JP Dinnell, Jamie, and Leif break down one of the most critical (and most overlooked) leadership principles: simple, clear, and concise communic
Stop Saying “I Have To” (This Changes Everything)
Leadership starts with perspective.In this episode of the Lead. Win. podcast, Leif Babin, Jamie Cochran and JP Dinnell break down a powerful mindset shift: moving from “I have to do this” to “I get to do this.” That simple change can eliminate resentment, improve attitude, strengthen leadership, and help you take ownership even in difficult situations.They discuss how leaders set the emotional ton
If You Can’t Control Your Emotions, You Can’t Lead
What happens when a leader loses control of their emotions?In this episode, Jocko Willink, Leif Babin and Jamie Cochran break down why emotional control is critical for leadership, decision-making, and relationships at work and at home. They discuss detachment, staying calm in chaos, why yelling destroys trust, and how leaders can recognize the red flags before they lose their cool.This conversati
Great Leadership Isn’t What You Think
In this episode, Jocko Willink discusses the importance of learning what truly matters and how to approach challenges with sound "decision making". He shares insights on building "trust" within a team and navigating situations involving "risk". This conversation offers valuable "advice" for fostering "personal growth" and effective "problem solving"
How Leaders Win Argument (and Lose Everything Else)
Most people think “winning” means being right. But in leadership, being right can cost you something far more valuable: leadership capital.In this episode, Jocko Willink, Leif Babin, Jamie Cochran break down the cost of being right—how “I told you so” moments drain trust, damage relationships, and turn small disagreements into long-term friction. We’ll show you how to stay detached, control the eg
The 8 Steps Every New Venture Needs (Or You Will Fail)
Free Weekly Leadership Newsletter: https://engage.echelonfront.com/RundownTurn that big idea into a real mission—without blowing up your life in the process. In this episode of the Lead.WIN. Podcast, we break down how to start a new venture the smart way: whether you want to launch a business, make a career change, enlist in the military, or pursue a big personal goal.Leif Babin and Sean Glass u
The Right Way to Make Leaders Listen to You
Free Weekly Leadership Newsletter: https://engage.echelonfront.com/RundownNothing fires people up like a frustrating boss. Micromanager. Control freak. Huge ego. It’s easy to say, “It’s not my fault.” In this episode of the Lead & Win Podcast, Sean and Leif break down how to lead up the chain of command—even when your boss drives you crazy.They unpack what it really means to influence your bos
Why You Don’t Get Along—And How to Change It
Free Weekly Leadership Newsletter: https://engage.echelonfront.com/RundownHow do you build a relationship with someone you really don’t like—but still have to work with to accomplish the mission?In this episode of the Lead.WIN. Podcast, Leif and Jamie break down one of the most common leadership questions we get from every industry:👉 “How do I build a relationship with someone who rubs me the wron
The Priority Test Every Leader Needs
Join Us In Orlando This December: https://qrco.de/bffhTXAre you confusing being busy with actually making an impact?In this episode of the Echelon Front Lead.Win. Podcast, we break down how to stop “fighting fires” all day and start prioritizing and executing on what really drives your long-term mission at work and at home.You’ll learn how to:Stop confusing activity for impactShift from tactical b
How to Be A GREAT LEADER...Without Being Charismatic
Join Us In Orlando This December: https://qrco.de/bffhTXExamining what it takes to exhibit true leadership skills, this episode draws from military principles to highlight key attributes. Learn how to be a good leader by focusing on continuous leadership development and absorbing leadership lessons. Jocko Willink often speaks about how these concepts can be applied in any situation, and leadership
The Leadership Trap: How Smart Companies Lose Everything
Join Us In Orlando This December: https://qrco.de/bffhTXIn this episode of Lead. Win. , Echelon Front instructors Leif Babin, Jamie Cochran, and Sean Glass break down one of the most important leadership skills in any environment — iterative decision-making.From the battlefields of Ramadi to the boardrooms of billion-dollar companies, they explain how leaders can avoid analysis paralysis, balance
3 Rules No One Wants to Follow: The Ego Paradox
Join Us In Orlando This December: https://qrco.de/bffhTXWhen the truth hurts, the answer is more truth. In this episode we break down brutally honest self-assessment, why ego blocks feedback, and how leaders can seek truth over comfort to actually improve. You’ll hear field stories (SEAL debriefs, leadership training), practical tactics for getting real feedback when your boss or peers aren’t givi
Want More Praise At Work? Do This.
Join Us In Orlando This December: https://qrco.de/bffhTXHow do you get people truly on board with Extreme Ownership? You praise the behaviors you want repeated—specifically, visibly, and in balance with KPIs. In this episode, we break down why “false cheerleading” backfires, how to define and show what “good” looks like, and how a relentless debrief culture raises standards fast. We share SEAL Tea
The 6 Levels of Great Leadership (The Alignment Ladder)
Free Weekly Leadership Newsletter: https://engage.echelonfront.com/RundownStruggling with competing priorities, turf wars, and miscommunication? In this episode we break down the Ladder of Alignment—a practical leadership tool to move teams from tactical arguments to strategic unity. We cover how to set a clear mission, vision, and values, simplify the mission so it drives ground-level decisions,
7 Traits of Truly Confident Leaders
How do you build confidence in others so they can lead at their level? In this episode, the team breaks down decentralized command, the power of explaining the Why, and how clearly defined roles and responsibilities prevent dropped balls and duplicate work. We cover practical coaching tactics—asking earnest questions, teaching people to detach and think strategically, and using planning, preparati
Stop Waiting For Permission to Lead. Do This Instead.
Come See Us In Person, In Orlando This December--- https://qrco.de/bffhTX At Echelon Front, one of our core beliefs is simple but powerful: Everyone is a leader. Leadership isn’t just for CEOs, executives, or those with titles. Whether you’re a frontline worker, mid-level manager, or even leading within your family, you have the ability to influence others, solve problems, and accomplish the mis
A No BS Guide to Thinking Strategically In Every Situation
In this episode of the Lead. Win. Podcast, we break down one of the most powerful leadership skills: thinking strategically vs. getting stuck in the tactical details. Learn how to balance short-term wins with long-term goals, avoid costly leadership mistakes, and build stronger relationships both at work and at home. Featuring real-world business stories, personal parenting lessons, and battlefiel
The Leadership Mindset That Gets You Through Anything
In business and life, tough times are inevitable. How you lead during those moments defines your success. In this episode, we share real-world lessons—from combat, crisis leadership, and personal challenges—on how to shift focus from yourself to your team, take ownership, and navigate adversity. Discover why servant leadership, small acts of support, and keeping your ego in check can help you over
What Does Winning Look Like? The Ultimate Leadership Guide
How do you keep your eyes on the real prize—at home, at work, and on the battlefield? In this episode, Leif Babin and Jamie Cochran unpack the question “What does winning look like?” They show how a clear vision—backed by humility, decentralized command, and long-term thinking—guides every decision from tying your kid’s shoes to leading a company. You’ll hear stories from Gettysburg, airport count
The One Habit Destroying Your Influence
In this episode of the Lead. Win. podcast, we explore how strong relationships can either drive teamwork or unintentionally create silos within an organization. Learn how to build trust, listen with intent, and lead with respect—without letting personal bonds undermine team unity. We break down the five elements of effective relationships—trust, listen, respect, influence, and care—and explain how
One SUPERPOWER We Can All Attain
There’s one battlefield-tested mindset that turns chaos into clarity. In this episode, Leif Babin and Jamie Cochran reveal the simple drill that kept SEALs alive—and can rescue your toughest business, family, and life moments. Hear a near-fatal household accident, a braces blow-up, and real-world tactics that let you pull order from disorder and lead your team to victory. Stick around for the Imme
Why Does Feedback Hurt So Much?
Are you allergic to negative feedback? Discover why feedback is the ultimate leadership gift—and how to turn every “ouch” moment into unstoppable growth. Former Navy SEAL Leif Babin and leadership instructor Jamie Cochran unpack the Extreme Ownership approach to receiving criticism without letting ego hijack progress. Walk away with clear, actionable steps to detach emotionally, run brutally hones
Why You Struggle to Get People to Listen
In this episode of Lead & Win, Echelon Front instructors Leif Babin and Jamie Cochran unpack the Tone - Tact - Timing - Delivery framework that keeps SEAL teams (and high-performing businesses) aligned under pressure. Discover why intent doesn’t matter—only results do, how a simple “read-back” closes communication loops, and the tactical fixes you can apply at work, at home, and on the battlef
Hard Conversations, Easy Wins
Leif Babin and Jamie Cochran reveal why great leaders turn “hard conversations” into non-events by practicing Extreme Ownership. Learn how relationship-building, constant debriefs, honest feedback, and total accountability keep teams aligned, boost performance, and eliminate excuses—at work, at home, and everywhere you lead.
Better Leader, Better Life—The Foundational Principle
Leif Babin and Jamie Cochran launch the Lead.Win. podcast by breaking down the core Echelon Front principle of Extreme Ownership—taking full responsibility for everything that impacts your mission. Drawing on Navy SEAL combat lessons and a real-world travel-booking mishap, they show how owning mistakes builds trust, tames ego, and gives leaders true control. The episode ends with a simple 5-step I
Lead. Win. - An Extreme Ownership Podcast | Trailer
In a world where leadership is tested every day, Lead. Win. is your front-line briefing. Hosted by Leif Babin—combat-proven Navy SEAL and co-author of Extreme Ownership—and Jamie Cochran, a powerhouse leadership instructor, this podcast delivers the gritty, real-world lessons that turn good leaders into great ones.Each episode unpacks the principles of Extreme Ownership through high-stakes stories
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