Elevator Talks
Elevator Talks is a podcast about modern e-commerce, hosted by Elevator Goods. It covers building brands, supporting creators, and connecting founders through capital, education, and community.
Episodes
How He Helped 50+ Brands Reach $100K a Day
Shaun Eng has helped more than 50 online brand owners reach $100K days. He works with founders on their ads and teams. In this episode, he joins Monish Sabnani in Hong Kong to unpack the decisions behind that growth.What do you change when making more ads stops working? How do you turn a failed test into a useful next move? And why does hiring more people sometimes leave you with just as much work
How to Build Retail Demand Before You're On a Single Shelf
Kiki Couchman left private equity to build Sourmilk - a gut-health yogurt brand that sold 8,000 yogurts hand-to-hand before landing on a single retail shelf.We break down how Sourmilk built demand before distribution, used building in public as a growth channel, turned customers into leverage with retail buyers, and why Kiki is choosing to dominate New York before scaling nationally.Follow Kiki &a
Lukas Pakter: The Trybe Creator Growth Playbook
Lukas is the co-founder of Trybe, the platform powering the creator sales forces behind the fastest-scaling DTC brands right now. He's uploading over 5,500 ads a month and turning everyday creators into a sales force that outsells traditional UGC, influencers, and agencies combined.In this episode he gives the unfiltered playbook:- Why you don't find great creators, you train them- How t
Moiz Ali’s $100M Exit Playbook & What’s Next For Him
Moiz Ali built Native and sold it to P&G for $100M in just two and a half years.Today, he spends his time investing in, advising, and studying e-commerce businesses, giving him a unique view into what separates long lasting brands from businesses that are simply growing fast.In this conversation, Moiz shares what he is seeing across the space in 2026, including why most founders should focus o
How Sabrina Sade (4AM) Cracked TikTok Shop, Retail, and VC Funding
Sabrina is the co-founder of 4AM, the skincare brand that built an entire routine into a single wipe. She built it while still in medical school - performing surgeries by day and posting on TikTok at night - and grew it all with a 2-3 person team into Target nationwide.In this episode she breaks down:- How she spotted the hero product that became 95% of her sales- The TikTok Shop strategy that tur
The CEO of Northbeam Sees $31B in Ad Spend - Here’s What Actually Grows a Brand
Austin Harrison is the CEO of Northbeam, the marketing analytics platform that measures over $31 billion in ad spend across the top DTC brands in the world. He doesn't see what works for one brand. He sees what works across the entire industry.In this episode he breaks down:- What the brands that explode do to grow this fast- The one metric most operators completely ignore (and why it predict
How to Avoid Digital Burnout in 2026
Most founders burn out chasing more. Alex Ikonn did the opposite.He built Luxy Hair into one of the first ecommerce brands built almost entirely on YouTube: 500M+ views, 3M subscribers, millions in annual cash flow, two employees.Then he sold it, because the success left him empty. He went on to build Intelligent Change, the company behind the Five Minute Journal, into a business he's run for
How Alvaro Gellings Built an 8-Figure Brand in Public
Alvaro Gellings co-founded Day One with Arda Saatci, Germany's largest creator, 2.5 years ago. They launched with the Cyborg Season campaign: Arda ran 3,000 km from Berlin to New York, generated over 1 billion organic views, and hit seven-figure revenue on launch day. No paid media at launch. Day One is now an 8-figure business growing 400-500% year over year.Everything from this episode, str
How Jolie's Co-Founder Built $50M Betting Against Meta
Ryan Babenzien sold Greats, the first D2C footwear brand, to Steve Madden. Then he built Jolie into the #1 filtering shower brand in the world. $50M in revenue, profitable for 15 of 17 quarters, with Meta at just 25% of the total marketing budget. This is the full anti-paid playbook.Everything from this episode, structured into a free playbook:https://www.elevatorgoods.com/talks/ryan-babenzienIn t
How Nick Shackelford Picks Products After $200M on Meta Ads
Nick Shackelford has spent over $200M on Meta ads and runs paid for 7 DTC brands that all share one thing: a subscription engine underneath them. His agency, Structured, spends north of $15M a month. He flew to Hong Kong and sat down with us to break down how he actually picks products and runs brands in 2026.We’ve consolidated everything from this episode, into one playbook. Download it for free:
Bob Verlaat's Guide to Building a Brand
Most e-commerce brands are boring. They copy each other, lead with product specs, and wonder why nothing sticks. Bob Verlaat, co-founder of Hears and Dore & Rose (OOAK Brands), has spent two years doing the opposite, building brands that people talk about without being paid to.Everything from this episode, structured into a free playbook:https://www.elevatorgoods.com/talks/bob-verlaatIn this e
Sam Posthuma's Guide to Growing a Brand from Zero
HiStrips launched in summer 2024 with one product and no creator budget. Eighteen months later, their affiliate channel is bigger than paid media. 1,500+ creators. $0 upfront spend. One person whose only job is managing the army.Sam Posthuma breaks down the full system: how they built it, how it feeds the ad account with 100-200 pieces of creative per week, and how it unlocked a partnership with J
Vince Nijhof's $100M+ Ecom Playbook
Vince Nijhof co-founded OOAK Brands. In this episode he sits down with Monish at Elevator Talks and breaks down every system behind it.If you sell online - whether you're just starting out or already scaling - this is the most practical conversation on ecom we've ever recorded.Download the free Vince Nijhof operator playbook here: https://links.elevatorgoods.com/episodes/vince-nijhofConn
Notorious Foodie's 6-Stream Revenue Playbook Behind 20M+ Followers
📘 Full playbook from this episode (free): https://links.elevatorgoods.com/episodes/notorious-foodie Every framework Notorious broke down - the 6 revenue streams, the creator-to-brand launch sequence, the content flywheel behind Notorious Cookware. Bookmark it.20M+ followers. Instead of maxing out brand deals, he built a real business. Monish sits down with Notorious Foodie to break down how.00:00
Danny Yeung's $0 to $120M ARR Playbook (IM8)
Danny Yeung turned a dinner with David Beckham into the fastest-growing supplement brand on record. In 12 months. We break down exactly how - the product, the partnerships, the unit economics, and what most DTC brands get completely wrong.—0:00 Intro0:03 The David Beckham dinner3:31 Building the formula13:53 Month one: $581K15:46 Why 98% D2C20:38 Paid ads at scale25:18 The unit economics34:54 Oper
Roman Khan's Frameworks Behind $200M/Year in E-commerce
Roman Khan runs $200M+/year in ecommerce across multiple brands.In 2018, he nearly went bankrupt. That moment changed everything. In this conversation, he shares:→ The supplier framework that protects your cash flow→ Why world-class operators run single digit opex→ His hiring philosophy (and why he avoids US talent)→ The micromanagement system he swears by→ How to budget when you can't predic
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