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Elevator Talks

Elevator Goods 9 Episodes Jun 13, 2026

Elevator Talks is a podcast about modern e-commerce, hosted by Elevator Goods. It covers building brands, supporting creators, and connecting founders through capital, education, and community.

Episodes

How Alvaro Gellings Built an 8-Figure Brand in Public Jun 13, 2026 4493 Alvaro Gellings co-founded Day One with Arda Saatci, Germany's largest creator, 2.5 years ago. They launched with the Cyborg Season campaign: Arda ran 3,000 km from Berlin to New York, generated over 1 billion organic views, and hit seven-figure revenue on launch day. No paid media at launch. Day One is now an 8-figure business growing 400-500% year over year.Everything from this episode, str

How Jolie's Co-Founder Built $50M Betting Against Meta Jun 6, 2026 2952 Ryan Babenzien sold Greats, the first D2C footwear brand, to Steve Madden. Then he built Jolie into the #1 filtering shower brand in the world. $50M in revenue, profitable for 15 of 17 quarters, with Meta at just 25% of the total marketing budget. This is the full anti-paid playbook.Everything from this episode, structured into a free playbook:https://www.elevatorgoods.com/talks/ryan-babenzienIn t

How Nick Shackelford Picks Products After $200M on Meta Ads May 31, 2026 4943 Nick Shackelford has spent over $200M on Meta ads and runs paid for 7 DTC brands that all share one thing: a subscription engine underneath them. His agency, Structured, spends north of $15M a month. He flew to Hong Kong and sat down with us to break down how he actually picks products and runs brands in 2026.We’ve consolidated everything from this episode, into one playbook. Download it for free:

Bob Verlaat's Guide to Building a Brand May 23, 2026 2265 Most e-commerce brands are boring. They copy each other, lead with product specs, and wonder why nothing sticks. Bob Verlaat, co-founder of Hears and Dore & Rose (OOAK Brands), has spent two years doing the opposite, building brands that people talk about without being paid to.Everything from this episode, structured into a free playbook:https://www.elevatorgoods.com/talks/bob-verlaatIn this e

Sam Posthuma's Guide to Growing a Brand from Zero May 16, 2026 2638 HiStrips launched in summer 2024 with one product and no creator budget. Eighteen months later, their affiliate channel is bigger than paid media. 1,500+ creators. $0 upfront spend. One person whose only job is managing the army.Sam Posthuma breaks down the full system: how they built it, how it feeds the ad account with 100-200 pieces of creative per week, and how it unlocked a partnership with J

Vince Nijhof's $100M+ Ecom Playbook May 8, 2026 6809 Vince Nijhof co-founded OOAK Brands. In this episode he sits down with Monish at Elevator Talks and breaks down every system behind it.If you sell online - whether you're just starting out or already scaling - this is the most practical conversation on ecom we've ever recorded.Download the free Vince Nijhof operator playbook here: https://links.elevatorgoods.com/episodes/vince-nijhofConn

Notorious Foodie's 6-Stream Revenue Playbook Behind 20M+ Followers Apr 6, 2026 4644 📘 Full playbook from this episode (free): https://links.elevatorgoods.com/episodes/notorious-foodie Every framework Notorious broke down - the 6 revenue streams, the creator-to-brand launch sequence, the content flywheel behind Notorious Cookware. Bookmark it.20M+ followers. Instead of maxing out brand deals, he built a real business. Monish sits down with Notorious Foodie to break down how.00:00

Danny Yeung's $0 to $120M ARR Playbook (IM8) Feb 28, 2026 4211 Danny Yeung turned a dinner with David Beckham into the fastest-growing supplement brand on record. In 12 months. We break down exactly how - the product, the partnerships, the unit economics, and what most DTC brands get completely wrong.—0:00 Intro0:03 The David Beckham dinner3:31 Building the formula13:53 Month one: $581K15:46 Why 98% D2C20:38 Paid ads at scale25:18 The unit economics34:54 Oper

Roman Khan's Frameworks Behind $200M/Year in E-commerce Jan 31, 2026 5904 Roman Khan runs $200M+/year in ecommerce across multiple brands.In 2018, he nearly went bankrupt. That moment changed everything. In this conversation, he shares:→ The supplier framework that protects your cash flow→ Why world-class operators run single digit opex→ His hiring philosophy (and why he avoids US talent)→ The micromanagement system he swears by→ How to budget when you can't predic

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