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Slay The Spray

Slay The Spray

Kelly Callaghan 170 Episodes Jun 14, 2026

Entrepreneur Kelly Ann Callaghan shares her journey of building a sunless tan empire from a side-hustle into a half-a-million-dollar business. She offers best practices for surviving the competitive beauty industry, covering topics like securing funding and dealing with critics.

Episodes

Spray Tans & Sinners: Mobile Tanning Tips, TikTok Growth, and Staying Authentic Jun 14, 2026 4040 In this episode of Slay The Spray, Kelly Callaghan and Emily November Strand of Spray Tans and Sinners share their journey from mobile spray tanning to building a thriving studio business through raw, authentic social media content. They dive into everything from vlogging client appointments to navigating brand partnerships, hiring staff, and creating an inclusive space in an industry that hasn't
Turning Pain Into Power: How My Darkest Moment Changed Everything Jun 8, 2026 1081 In this episode of Slay The Spray, Kelly Callaghan shares her raw and deeply personal journey of hitting rock bottom after a devastating divorce, and how she transformed her darkest moments into the fuel that built her thriving business and community. By the end of this episode, you will learn about: How to turn your pain into power and use hardship as a catalyst for growth Why no one is coming t
Collaboration vs Competition: The Real Industry Talk Jun 1, 2026 1609 In this episode of Slay The Spray, Kelly Callaghan shares her raw and honest journey from having a scarcity mindset to embracing collaboration, networking, and genuine industry friendships. She gets real about what collaboration over competition actually looks like in the spray tan world — the good, the bad, and the downright fake. Get GlossGenius at glossgenius.com and use discount code SPRAY for
Everything You Need to Know About Slay the Spray 2027 May 25, 2026 2107 In this episode of Slay The Spray, Kelly Callaghan shares her heartfelt vision behind the annual Slay The Spray event, why she created it, who it's truly made for, and what makes the 2027 Los Angeles event the most ambitious and transformational one yet. She gets real about the power of making bold decisions, betting on yourself, and walking into a room that can completely change the trajectory of
The Metrics Every Spray Tanning Business Owner Needs to Track May 19, 2026 2204 In this episode of Slay The Spray, Kelly Callaghan shares her raw and honest journey of managing explosive 150% month-over-month growth at her e-commerce brand X-tan Sunless — including the scary reality of investing a down-payment-sized sum in inventory and discovering she had been unknowingly losing money on one of her bestselling products for years. She breaks down why revenue alone is never th
10X Is Easier Than 2X: The Mindset Shift That Changes Everything May 11, 2026 2055 In this episode of Slay The Spray, Kelly Callaghan shares how the concept from "10x Is Easier Than 2x” completely shifted her approach to business, money, and energy. She opens up about doing everything herself, battling ADD and burnout, and how moving from doer to visionary helped her simplify, delegate, and focus only on what truly moves the needle. You’ll also get practical exercises to step in
From Burnt Out to Booked Out: How Your First Hire Changes Everything May 4, 2026 1946 In this episode of Slay The Spray, Kelly Callaghan shares her real, behind-the-scenes journey from 16-hour days and burnout to buying back her time through smart hiring, better systems, and leveraging tools like ChatGPT, VAs, and GlossGenius so spray tan artists can actually grow without doing it all themselves. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first
Why You Don’t Need 10 Solutions to Be a Great Spray Tan Artist Apr 27, 2026 2082 In this episode of Slay The Spray, Kelly Callaghan shares her step-by-step approach to simplifying your spray tan solution wardrobe so you can stop hoarding bottles, reduce confusion, and deliver consistent, high-level results every time. She breaks down why more solutions don’t equal better artistry, introduces the Bronzite line as a neutral, brown-based core system, and explains how to use drops
How to 3X Your Ticket: Turning Every Client into a $150+ Appointment Apr 21, 2026 1675 In this episode of Slay The Spray, Kelly Callaghan shares her simple, actionable strategy to help spray tan artists dramatically increase their revenue per client using premium solutions and smart retail, without feeling salesy or needing a huge client base. By the end of this episode, you will learn about: How to turn a basic $50 tan into a $90–$150 ticket with small, intentional upgrades. Posit
You Don't Need More Strategy - You Need a New Identity Apr 13, 2026 2592 In this episode of Slay The Spray, Kelly Callaghan shares how to step into the highest version of yourself as a spray tan artist while keeping your business simple and sustainable. She dives into identity shifts after motherhood, the power of choosing who you want to become, and how her Bronzite solution helps artists avoid overwhelm and deliver consistent, natural-looking results. Use code PODCA
From $2,300 Months to 7 Figures: The Real Mindset Behind My Growth Apr 6, 2026 2193 In this episode of Slay The Spray, host Kelly Callaghan launches the refreshed show format for spray tan artists who want to be fully booked, confidently paid, and iconic. She kicks off with the Product of the Week: Bronzite Rapid by X-Tan Sunless, a 14% brown-based rapid solution. Kelly shares how she wore it overnight for a photoshoot as a skin type III and got a deep, true brown tan with no bra
Inside Slay the Spray Mar 30, 2026 2731 In this episode of Slay The Spray, Kelly Callaghan shares her 12-year journey from investing her last $2,176 in a mobile spray tan business to building a million-dollar sunless brand and the global Slay The Spray community. By the end of this episode, you will learn about: How Kelly went from broke and burned out in corporate to launching a mobile spray tan business with her last dollars. The cor

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