Slay The Spray
Entrepreneur Kelly Ann Callaghan shares her journey of building a sunless tan empire from a side-hustle into a half-a-million-dollar business. She offers best practices for surviving the competitive beauty industry, covering topics like securing funding and dealing with critics.
Episodes
From Scrolls to Bookings: Social Media Content That Attracts Spray Tan Clients
In this episode of Slay The Spray, Kelly Callaghan sits down with her bestie, Anna Hollowell, to talk about creating social media content that attracts clients without the overwhelm. Anna shares practical strategies for showing up with confidence, building genuine connections, and turning content into bookings for your spray tanning business.
Get GlossGenius at glossgenius.com and use discount cod
How to Grow Your Spray Tan Business Beyond a Full Booking Schedule
In this episode of Slay The Spray, Kelly Callaghan shares a behind-the-scenes look at a webinar she recorded with Nicole Gifford of GlossGenius. Kelly talks about her journey from starting a mobile spray tanning business with $2,000 to building a seven-figure business, and shares practical strategies for spray tanning artists and salon owners who want to increase revenue, retain clients, and grow
From Spray Tan Artist to 150-Person Event Host: Shelby Amberg on Betting on Yourself
In this episode of Slay The Spray, Kelly Callaghan sits down with Shelby Amberg, owner of Lure Lueur, to talk about stepping outside your comfort zone, believing in yourself, and taking action on big business ideas. Shelby shares how attending Slay The Spray helped shift her mindset, build meaningful connections, and give her the confidence to take a bold idea from a written goal to a 150-person b
How to Get More Spray Tan Clients Beyond Social Media: Klaudia Rayne on Growing Your Business
In this episode of Slay The Spray, Kelly Callaghan sits down with Klaudia Rayne of Klaudia Rayne Beauty to talk about how to grow a successful spray tanning business, attract more clients, and increase revenue without relying on social media alone. Klaudia shares how she started spray tanning while in beauty school and built her business through consistency, community, referrals, content, and a st
Your Spray Tan Brand Is More Than a Logo: Madison Orchard on Attracting Your Ideal Clients
In this episode of Slay The Spray, Kelly Callaghan sits down with Madison Orchard, founder of The Sunless Bar, to talk about building a strong spray tan brand, attracting ideal clients, and growing a successful spray tanning business. Madison shares her journey from spray tan artist to brand and business owner, along with practical branding strategies that can help spray tan artists stand out in a
Stop Underpricing Yourself: Chelsea's $30-to-Premium Pricing Shift
In this episode of Slay The Spray, Kelly Callaghan sits down with Chelsea Whipple, owner of Glow Babe Studio, to unpack her journey from stay-at-home mom to two-salon spray tan business owner. Chelsea opens up about the pivotal moment at Slay the Spray 2021 that changed how she priced her services, the leap of faith it took to invest in a second location, and the mindset shifts required to grow fr
Your Why Isn't Enough (Here's What Actually Keeps You Going)
In this episode of Slay The Spray, Kelly Callaghan shares the deeply personal evolution of her "why" — from investing her last $2,000 to escape corporate life, to building a multi-million dollar spray tanning empire, to redefining success after motherhood and postpartum depression. She opens up about validation, freedom, connection, and what really drives her more than a decade into building X-Tan
Slay Through Slow Season: 3 Strategies to Keep Your Books Full
In this episode of Slay The Spray, Kelly Callaghan shares her personal strategies for turning the industry's slow season into a season of momentum, growth, and stronger client relationships — instead of a source of stress and self-doubt. She breaks down exactly what she'd do if she were a local spray tanning artist today, from building local visibility to reconnecting with past clients to forming
The Contouring Secret That's Making Some Artists $16K+ a Year
In this episode of Slay The Spray, Kelly Callaghan shares her chaotic July — from an unexpected home flood that displaced her family to a live training mishap in front of 50 people — and pulls back the curtain on why contouring is one of the most underused, most profitable services in the spray tan industry.
Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two
How To Drastically Change Your Entire Business + Life
In this episode of Slay The Spray, Kelly Callaghan shares her deeply personal journey of discovering, losing, and reclaiming her "why" — from leaving corporate life to build a mobile spray tan business, to helping other women transform their lives, to the gut-wrenching loss of her childhood best friend Malai that forced her to reevaluate everything. Kelly opens up about grief, reinvention, and wha
5 Ways the Spray Tanning Industry Changed My Life Forever
In this episode of Slay The Spray, Kelly Callaghan shares the five deeply personal ways the spray tanning industry has transformed her life — from financial milestones to the freedom to live and parent on her own terms. She gets candid about her journey from a corporate call center to building a business with no ceiling, and reflects on gratitude, growth, and what success has really meant for her.
Stop Money Leaks: How to Find Thousands Hidden in Your Business
In this episode of Slay The Spray, Kelly Callaghan shares her go-to "Business Fat Loss Audit" — a simple but powerful process for finding the money quietly leaking out of your spray tanning business, so you can profit more without adding a single new client. Fresh off a trip to Hawaii, Kelly breaks down exactly what to look for when auditing your expenses every three to six months, using real exam
Turning 40: 4 Lessons From the Decade That Almost Destroyed Me
In this episode of Slay The Spray, Kelly Callaghan shares her raw, unfiltered reflections on turning 40 — from surviving an annulment and betrayal to burning out in business, self-medicating with alcohol, and finally finding peace, health, and clarity heading into her next decade.
By the end of this episode, you will learn about:
The real lessons from a decade of chaos, and how marriage, motherho
The Psychology of Sales: How You Can Become The Top Spray Tan Salesperson (Without Feeling Salesy)
In this episode of Slay The Spray, Kelly Callaghan shares her corporate sales background — from working mall kiosks for Sprint and Verizon to becoming a top producer at Cox Communications — and breaks down the sales psychology that helped her build her spray tanning business into a seven-figure company. She reframes selling as a skill built through repetition rather than a talent you're born with,
Spray Smarter: A Conversation with Fuji Spray Sunless
In this episode of Slay The Spray, Jim from Fuji Sunless shares his journey from customer service rep to strategic partnerships lead over his 10 years with the company, along with the story behind Fuji's rebrand from The Ugly Stepchild black-and-yellow Fuji Spray Tan into today's Fuji Spray Sunless line.
By the end of this episode, you will learn about:
Why airless sprayers (1,600–3,000 PSI) are
How to Level Up When You're Not Ready
In this episode of Slay The Spray, Kelly Callaghan shares her raw and unfiltered journey of betting on herself with nothing but $2,000, zero support, and an unshakeable belief that everything is figureoutable. Kelly gets real about why waiting for the perfect time, the perfect confidence, or someone else's permission slip is quietly keeping you stuck — and how doing the scary thing over and over a
From Solo Artist to CEO: Scaling a Spray Tan Empire
In this episode of Slay The Spray, Kelly Callaghan sits down with Shonna Dexter and Jaclyn Cook to talk about scaling a spray tan business beyond yourself — the hiring mistakes, the identity crisis, and the mindset shifts it takes to finally get off the schedule.
Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan.
By the en
Spray Tans & Sinners: Mobile Tanning Tips, TikTok Growth, and Staying Authentic
In this episode of Slay The Spray, Kelly Callaghan and Emily November Strand of Spray Tans and Sinners share their journey from mobile spray tanning to building a thriving studio business through raw, authentic social media content. They dive into everything from vlogging client appointments to navigating brand partnerships, hiring staff, and creating an inclusive space in an industry that hasn't
Turning Pain Into Power: How My Darkest Moment Changed Everything
In this episode of Slay The Spray, Kelly Callaghan shares her raw and deeply personal journey of hitting rock bottom after a devastating divorce, and how she transformed her darkest moments into the fuel that built her thriving business and community.
By the end of this episode, you will learn about:
How to turn your pain into power and use hardship as a catalyst for growth
Why no one is coming t
Collaboration vs Competition: The Real Industry Talk
In this episode of Slay The Spray, Kelly Callaghan shares her raw and honest journey from having a scarcity mindset to embracing collaboration, networking, and genuine industry friendships. She gets real about what collaboration over competition actually looks like in the spray tan world — the good, the bad, and the downright fake.
Get GlossGenius at glossgenius.com and use discount code SPRAY for
Everything You Need to Know About Slay the Spray 2027
In this episode of Slay The Spray, Kelly Callaghan shares her heartfelt vision behind the annual Slay The Spray event, why she created it, who it's truly made for, and what makes the 2027 Los Angeles event the most ambitious and transformational one yet. She gets real about the power of making bold decisions, betting on yourself, and walking into a room that can completely change the trajectory of
The Metrics Every Spray Tanning Business Owner Needs to Track
In this episode of Slay The Spray, Kelly Callaghan shares her raw and honest journey of managing explosive 150% month-over-month growth at her e-commerce brand X-tan Sunless — including the scary reality of investing a down-payment-sized sum in inventory and discovering she had been unknowingly losing money on one of her bestselling products for years. She breaks down why revenue alone is never th
10X Is Easier Than 2X: The Mindset Shift That Changes Everything
In this episode of Slay The Spray, Kelly Callaghan shares how the concept from "10x Is Easier Than 2x” completely shifted her approach to business, money, and energy. She opens up about doing everything herself, battling ADD and burnout, and how moving from doer to visionary helped her simplify, delegate, and focus only on what truly moves the needle. You’ll also get practical exercises to step in
From Burnt Out to Booked Out: How Your First Hire Changes Everything
In this episode of Slay The Spray, Kelly Callaghan shares her real, behind-the-scenes journey from 16-hour days and burnout to buying back her time through smart hiring, better systems, and leveraging tools like ChatGPT, VAs, and GlossGenius so spray tan artists can actually grow without doing it all themselves.
Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first
Why You Don’t Need 10 Solutions to Be a Great Spray Tan Artist
In this episode of Slay The Spray, Kelly Callaghan shares her step-by-step approach to simplifying your spray tan solution wardrobe so you can stop hoarding bottles, reduce confusion, and deliver consistent, high-level results every time. She breaks down why more solutions don’t equal better artistry, introduces the Bronzite line as a neutral, brown-based core system, and explains how to use drops
How to 3X Your Ticket: Turning Every Client into a $150+ Appointment
In this episode of Slay The Spray, Kelly Callaghan shares her simple, actionable strategy to help spray tan artists dramatically increase their revenue per client using premium solutions and smart retail, without feeling salesy or needing a huge client base.
By the end of this episode, you will learn about:
How to turn a basic $50 tan into a $90–$150 ticket with small, intentional upgrades.
Posit
You Don't Need More Strategy - You Need a New Identity
In this episode of Slay The Spray, Kelly Callaghan shares how to step into the highest version of yourself as a spray tan artist while keeping your business simple and sustainable.
She dives into identity shifts after motherhood, the power of choosing who you want to become, and how her Bronzite solution helps artists avoid overwhelm and deliver consistent, natural-looking results.
Use code PODCA
From $2,300 Months to 7 Figures: The Real Mindset Behind My Growth
In this episode of Slay The Spray, host Kelly Callaghan launches the refreshed show format for spray tan artists who want to be fully booked, confidently paid, and iconic.
She kicks off with the Product of the Week: Bronzite Rapid by X-Tan Sunless, a 14% brown-based rapid solution. Kelly shares how she wore it overnight for a photoshoot as a skin type III and got a deep, true brown tan with no bra
Inside Slay the Spray
In this episode of Slay The Spray, Kelly Callaghan shares her 12-year journey from investing her last $2,176 in a mobile spray tan business to building a million-dollar sunless brand and the global Slay The Spray community.
By the end of this episode, you will learn about:
How Kelly went from broke and burned out in corporate to launching a mobile spray tan business with her last dollars.
The cor
Goodbye Beauty Business Babes! Hello Slay the Spray!
In this episode of Beauty Business Babes, Kelly Callaghan shares her decision to sunset the Beauty Business Babes brand and fully rebrand everything under Slay the Spray. She reflects on how her personal journey from the pain of her annulment to launching “Wake Up to Level Up” and building powerhouse live events led her to realize that the spray tanning community is her true home. Kelly opens up a
How Strong Systems Support Strong Businesses
In this episode of Beauty Business Babes, Anna Hollowell recaps the “Slay the Spray” event in San Diego and introduces WellnessLiving, the booking and business management software she recently switched to and partnered with. She’s joined by Luciana, Product Marketing Manager for Health & Beauty, and Sonya, Senior Product Demo Specialist, to share how WellnessLiving supports spray tan artists,
What Really Happens Behind the Scenes at Slay the Spray
In this episode of Beauty Business Babes, Kelly Callaghan and Anna Hollowell discuss the real, behind-the-scenes experience of hosting Slay the Spray—from the emotional rollercoaster and personal challenges they faced to the wins, lessons, and powerful community moments that made this year feel different.
By the end of this episode, you will learn about:
The hidden work and logistics that go int
2026 Digital Marketing Trends with Grant Kantsios
In this episode of Beauty Business Babes, Anna Hollowell interviews Grant Kantsios, founder of Go Happy Beauty, about how beauty pros can build a powerful online presence and leverage modern marketing, websites, and AI to grow their businesses.
By the end of this episode, you will learn about:
Grant's journey from spray tan artist to Go Happy Beauty founder.
Essential website elements like serv
Outsmarting Slow Season with Glow Beauty & Piercing Academy
In this episode of Beauty Business Babes, Anna Hollowell interviews Krissy Cressler & Kali Hammer from Glow Beauty & Piercing Academy about building a successful education brand alongside their local spray tan businesses. They discuss the importance of adding complementary services and the mindset shifts needed to grow beyond just being busy.
By the end of this episode, you will learn abo
Slay Your Content with Pamela Price & Eden Sammy
In this episode of Beauty Business Babes, Anna Hollowell chats with Pamela Price & Eden Sammy about the Content Lab workshop at Slay the Spray 2026—a hands-on experience designed to help beauty pros create high-converting, scroll-stopping content.
By the end of this episode, you will learn about:
Why in-person events can fast-track your growth and networking.
What’s included in the Content La
Something For Everyone: Jenna Staico on Creating Kynxies
In this episode of Beauty Business Babes, Anna Hollowell interviews Jenna Staico, founder of Kynxies, a reusable spray tan adhesive undie created to help clients feel comfortable, covered, and confident during their spray tans.
By the end of this episode, you will learn about:
How Jenna turned a personal spray tan problem into an innovative, size-inclusive product
The real timeline and process o
A V Cool Industry First with Emily Turner
In this episode of Beauty Business Babes, Anna Hollowell interviews Emily Turner, owner of Golden Hour in Denver and founder of V Cool Tanning Co. Emily shares how her frustration with traditional barrier creams inspired her to create an innovative barrier spray that works through a spray tan gun to save time and elevate spray tan results, plus what she’s bringing to Slay the Spray this year.
By t
From High School to High Demand: How One Viral Video Changed Madilyn Kolb's Business Overnight
In this episode of Beauty Business Babes, Anna Hollowell interviews Madeline Kolb, an 18-year-old nail tech and new salon owner in Wichita, Kansas. After posting one vulnerable TikTok about needing clients to keep her business alive, Madeline went viral and filled her books almost overnight. She shares how she moved out right after high school, chose nails over college, and used a 30-day series to
From Starting Over to Slay: Brittaney Sturgill on Building BLB Luxury
In this episode of Beauty Business Babes, Anna Hollowell interviews Brittaney Sturgill, founder of BLB Luxury, about how she grew from a finance manager and tanning bed lover to a seven-figure, multi-location spray tan studio owner in the Tampa Bay area. Brittaney shares how starting her business just two months before COVID, moving states, and rebuilding from scratch shaped her mindset, leadershi
The Sunless Edit: Innovating the Industry with Jaclyn Cook
In this episode of Beauty Business Babes, Anna Hollowell chats with Jaclyn Cook, founder of Phoenix Sunless and innovative product creator in the spray tan industry. Jaclyn shares her journey from starting as a spray tan artist to building her own brand and developing industry-changing products, including her Sunless Edit line. The conversation dives into the realities of product formulation, entr
Becoming Obsessed & Creating a Community with Audrey Lyons
In this episode of Beauty Business Babes, Kelly Callahan interviews Audrey Lyons, owner of Blaze and a leading figure in the spray tanning industry. Audrey shares her inspiring journey from a chance discovery of a spray tan machine to building a thriving business and cult-favorite product line.
By the end of this episode, you will learn about:
Audrey’s path from spray tan artist to founder of Gl
Why Your Biz Feels Stuck (HINT: It's NOT the Economy)
In this episode of Beauty Business Babes, host Anna Hollowell shares timely mindset shifts and concrete strategies for beauty entrepreneurs facing a challenging economy. Anna addresses common concerns about slowed business, debunks the myth that “the economy” is the only factor holding you back, and empowers listeners to focus on what’s within their control. She highlights the importance of ad
Never Say No: Building a Brand of Excellence with Brittney Bennett
In this episode of Beauty Business Babes, Anna Hollowell chats with Brittney Bennett, founder of Be Bronze Studio. Brittney shares her inspiring journey from the hospitality industry to leading the way in professional spray tanning, revealing how her focus on excellence and customer service has shaped her brand. Anna and Brittney discuss the real challenges and opportunities in building a successf
How You Finish Is How You Start: Leverage End-of-Year Energy & Set the Tone for 2026
In this episode of Beauty Business Babes, host Anna Hallwell shares her strategic four-pillar framework for closing out the business year strong and setting the tone for 2026. Drawing from her extensive experience in the beauty industry, she offers a nuanced approach to navigating the holiday season as a beauty professional.
By the end of this episode, you will learn about:
Reflect: Audit your
Sponsor Spotlight: Sunless Meets Science with AYU Sunless
In this episode of Beauty Business Babes, Anna Hollowell chats with AYU Sunless owner Vibha Makwana about the science and artistry behind sunless tanning. Vibha, a cosmetic chemist with 30 years of experience, shares her journey of creating innovative skincare-infused tanning solutions that bridge the gap between beauty and science.
By the end of this episode, you will learn about:
The importanc
Corporate to CEO: Leap Before You're Ready with Anna Herman-Evans
In this episode of Beauty Business Babes, Anna Hollowell chats with Anna Herman-Evans about her inspiring journey in the spray tanning industry. Anna Herman shares her transformation from a corporate professional to a full-time spray tan artist and entrepreneur, highlighting her business growth and personal development.
By the end of this episode, you will learn about:
Transitioning from side hu
Finding the Right Clients & Charging Your Worth with Kelsey LaVergne
In this episode, Anna Hollowell interviews Kelsey LaVergne, owner of Bronze Allure Spray Tans, discussing her entrepreneurial journey in the sunless tanning industry.
By the end of this episode, you will learn about:
Kelsey's transition from a 9-5 job to becoming a successful spray tan business owner
The importance of attending industry conferences and networking events
Strategies for pricing an
Influencer Insider with Danielle Webb
In this episode of Beauty Business Babes, Anna Hollowell chats with Danielle Webb, owner of Glow Getter Airbrush Tans in Edmond, Oklahoma, about her journey from cruise ship performer to successful spray tan business owner and influencer.
The episode explores Danielle's unique perspective on building a personal brand, creating social media content, and navigating influencer marketing from both the
The #1 Transformation You Need In Your Business (AND In Your Life!)
In this episode of Beauty Business Babes, Kelly Callahan shares her powerful insights on the transformative potential of attending business events in the beauty industry. Drawing from her personal experiences, she breaks down the myths and fears surrounding professional events and offers an inspiring perspective on personal and professional growth.
By the end of this episode, you will learn abou
Business Owner vs. Entrepreneur with Janessa Laureano
In this episode of Beauty Business Babes, Anna Hollowell sits down with Janessa Laureano, owner of Lolo Tan Toronto, to dive deep into the world of entrepreneurship, personal growth, and the beauty industry.
By the end of this episode, you will learn about:
The difference between being an entrepreneur and a business owner
Janessa's unique entrepreneurial journey from fitness retreats to spra
Black Friday Planning Starts Now
In this episode of Beauty Business Babes, Kelly Callaghan dives deep into Black Friday business strategies for beauty professionals, offering a comprehensive guide to turning the shopping holiday into a profitable and strategic business opportunity.
By the end of this episode, you will learn about:
- The need for early planning to avoid last-minute stress.
- Crafting irresistible offers using b
Building a Mobile Empire with Randi Milroy
In this episode of Beauty Business Babes, Anna Hollowell interviews Randi Milroy, owner of Oak City Sunless, a highly successful mobile spray tanning business in Raleigh, North Carolina.
Randi shares her inspiring journey from a casual tanning enthusiast to a thriving mobile spray tanning entrepreneur who now manages a team of 10 technicians and serves 100-225 clients weekly.
By the end of this e
Handling Slow Season Like a Boss
In this episode of Beauty Business Babes, Kelly Callaghan shares her strategies for thriving during slow seasons in the beauty industry. By the end of this episode, you will learn about:
Seeing slow seasons as opportunities for growth
Boosting cash flow with promotions, memberships, and retail sales
Staying visible online with consistent content
Attracting clients through cross-promotion and e
Eat No’s for Breakfast: Valentina Forero on Turning Setbacks Into Success
In this episode of the Beauty Business Babes podcast, co-host Anna Hollowell interviews Valentina Forero, owner of Bronze Beauty Bar. Valentina shares her journey of starting over in a new city, building a successful spray tan business from scratch, leveraging social media for client growth, balancing motherhood and entrepreneurship, and setting boundaries for sustainable business growth.
By the
Taking Imperfect + Messy Action
In this episode of Beauty Business Babes, Kelly Callaghan discusses overcoming fear, embracing imperfection, and building resilience as a beauty business professional.
By the end of this episode, you will learn about:
- Taking action despite fear and valuing imperfection.
- Practicing consistently to improve skills like video and public speaking.
- Viewing failures as valuable learning experi
Facebook Group LIVE Podcast Q&A with Kelly Callaghan and Anna Hollowell
In this episode of Beauty Business Babes, Kelly Callaghan and Anna Hollowell dive into engaging discussions on Facebook Live, addressing questions from their vibrant community. They share their expertise and personal experiences in the beauty industry while offering valuable insights for both new and seasoned professionals.
By the end of this episode, you will learn about:
1. Mindset mastery to
Trigger Warning: Navigating Business When Shit Hits The Fan
In this episode of the Beauty Business Babes podcast, host Kelly Callaghan discusses balancing personal struggles with running a beauty business. She shares her experiences and the importance of self-care during tough times.
By the end of this episode, you will learn about:
1. Recognizing the impact of personal challenges on your business.
2. Effective self-care strategies to manage stress.
3
Contouring, Community, & the CEO Mindset with Krissy LaRoque
In this episode of Beauty Business Babes, Anna Hollowell interviews Krissy LaRoque, a dynamic figure in the beauty industry known for her expertise in spray tanning and her successful business acumen. Krissy shares her journey from starting her business in the back of her car to establishing a thriving studio and online academy focused on empowering women in the beauty world.
By the end of this
From the UK to the Stage: Laura John-Baptiste on Mastering Bodybuilding Tans
In this episode of Beauty Business Babes, host Anna Hollowell interviews Laura John-Baptiste, a spray tan artist from just outside London. The episode focuses on mastering bodybuilding tans and explores Laura's journey from working with at-risk youth to becoming a leader in the spray tanning industry.
By the end of this episode, you will learn about:
1. Laura's career change to spray tanning.
The Making of a Bronzologist: How Stevie Jackson Turned Her Passion into a Movement
In this episode of Beauty Business Babes, Anna Hollowell interviews Stevie Jackson, the owner and trainer at Bronzologist Academy and a renowned spray tan artist.
By the end of this episode, you will learn about:
1. Stevie's journey from a regular job to a successful spray tan artist.
2. Tips for growing a mobile spray tanning business.
3. How she started virtual training during the pandemic.
AI for the Modern Beauty Boss: Save Time, Make Money, Stay Human
In this episode of Beauty Business Babes, host Anna Hollowell shares insights on how AI tools can transform the way beauty professionals operate their businesses.
By the end of this episode, you will learn about:
1. How to work more efficiently.
2. Ways to automate tasks.
3. Tips for brainstorming and planning.
4. How to keep your personal touch.
5. Strategies for better work-life balance.
The Power of the Niche: Deborah Bastow on Filling a Glow Gap in Her Community
In this episode of Beauty Business Babes, Anna Hollowell chats with Deborah Bastow, the owner and founder of Tancouver and Tinted by Tancouver. Deborah shares her inspiring journey from Dublin to Vancouver and how she identified a unique niche in the beauty industry that led to the creation of her successful spray tanning salon.
By the end of this episode, you will learn about:
1. Deborah’s jou
Shoot Your Shot & Show Up Online with Madison Orchard
In this episode of Beauty Business Babes, Anna chats with Madison Orchard, exploring her awesome journey in the beauty world and her knack for building websites. Madison talks about how her love for spray tanning started when she was just a kid and how her experiences in photography and working at Adobe guided her into entrepreneurship.
By the end of this episode, you will learn about:
1. How Ma
Regulate & Rise: Shonna Dexter on Sobriety, Success & Self-Discovery
In this episode of "Beauty Business Babes," host Anna Hollowell welcomes Shonna Dexter, owner of "Recreating Rays" Spray Tan Studio. Shonna shares her journey from starting a spray tanning business in her basement to running two successful studios, her path to sobriety, and overcoming personal and professional challenges.
By the end of this episode, you will learn about:
1. How Shauna built her
Booked & Banked: Ads 101 with Stephanie Mitchell
In this episode of the Beauty Business Babes podcast, Anna Hollowell chats with marketing whiz Stephanie Mitchell. Stephanie shares her path from tech marketing to helping beauty pros nail their advertising. Stephanie also introduces her programs, AdLab and Boosted Bliss, which are all about helping beauty professionals get a handle on advertising. This episode is packed with useful insights and m
Spilling The Tequila on Destin's Mixer
In this episode of Beauty Business Babes, Anna and Kelly Callaghan discuss their experiences organizing the “Slay the Spray” mixer in Destin, Florida. Originally planned as a retreat, the event pivoted to a mixer, highlighting the importance of adaptability in business. The hosts share insights on the value of personal connections, networking, and community within the beauty industry, as well as l
We Had A $100K+ Month... Here's How...
In this episode of Beauty Business Babes, Kelly Callaghan shares her journey of overcoming perfectionism, achieving record sales at X Tan Sunless, and the importance of mindset in business growth. She discusses the value of systems, delegation, and a supportive team, while candidly reflecting on her struggles with work-life balance and postpartum depression. Kelly emphasizes visualization and embo
Pop-ups, Piercings, & Pivots with Jessie Springer
In this episode of the Beauty Business Babes podcast, host Anna Hollowell chats with Jesse Springer, founder of Wanderglow Sunless Tanning & Ear Piercing. Jesse is an inspiring mom of three and a beauty entrepreneur. Jesse shares her journey from discovering spray tanning through Kelly's YouTube videos to expanding her services to include ear piercing after training with Pierced by Glow. She d
Scaling with Systems: How GLO was Built to Grow w/ Stacey Fike
In this episode of the Beauty Business Babes podcast, host Anna Hollowell welcome Stacey Fike, the Founder of GloGirl Spray Tanning Boutique in Houston TX and GloPro Spray Tan Business Development Course. Stacey shares her journey from offering spray tans at home to establishing a successful salon and product line.
By the end of this episode, you will learn about:
1. The importance of implementi
Sponsor Spotlight: Glow Beauty & Piercing Academy
In this episode of the Beauty Business Babes podcast, host Anna Hollowell engages with Krissy Cressler founder of “Glow Getter Studio LLC,” and Kali Hammer, co-founder of Glow Beauty & Piercing Academy. They discuss the benefits of adding new services, like ear piercing, to beauty businesses. By the end of this episode, you will learn about:
Krissy Cressler & Kali Hammer are the owners of
Come Meet Us In Destin, Florida
In this episode of the Beauty Business Babes Podcast, Kelly Callaghan shares her excitement about the upcoming "Beauty Business Babes Mixer" in Destin, Florida, scheduled for April 28th to 29th. Kelly highlights the event's intimate setting, contrasting it with larger gatherings like "Slay the Spray." She outlines the planned activities, which include networking games, a business panel, goal-setti
Start & Scale: Build Your Beauty Biz with Candice Montgomery
In this episode of the Beauty Business Babes podcast, host Anna Hollowell interviews Candice Montgomery, who brings 29 years of industry experience to the table. Candice also introduces her Beauty Biz Launchpad program, designed to help entrepreneurs navigate the complexities of the beauty business.
By the end of this episode, you will learn about:
1. The evolution of marketing strategies in the
AI Prompts To Help You With Social Media Content Creation
In this episode of the Beauty Business Babes podcast, host Kelly Callaghan, a beauty industry strategist, explores the role of artificial intelligence (AI) in enhancing business operations for beauty professionals. She discusses how AI tools like ChatGPT can streamline social media and content creation, saving time and reducing costs.
By the end of the episode, you will understand:
1. How AI c
The Luxe Client Experience with Kaylee Johnson
In this episode of the Beauty Business Babes podcast, host Anna Hollowell welcomes Kaylee Johnson, owner of Lux Beauty Lounge in Lisburn, Indiana. Kaylee shares her inspiring journey in the beauty industry, focusing on her expertise in spray tanning and innovative business strategies. She discusses her initial experiences, the importance of understanding client needs, and her venture into offering
Mastering Email Marketing with Jen Goff
In this episode of the Beauty Business Babes podcast, host Kelly Callahan and co-host Anna Hollowell engage with guest Jennifer Goff, an expert in email marketing. Jennifer shares her journey from a makeup artist to launching a successful mobile spray tanning business and transitioning into coaching. The discussion highlights the limitations of relying solely on social media for marketing and emph
Manifestion + Money Mindset
In this episode of the Beauty Business Babes podcast, host Kelly Callaghan, shares insights on manifestation and cultivating a wealthy CEO mindset. By the end, you will learn about:
1. Overcoming financial limitations from lower-middle-class upbringing.
2. The need for belief in financial prosperity.
3. Strategies and tips for adopting an abundance mindset.
4. Investing in yourself for financial
Different Streams of Revenue That Helped Me Get To $1M/Year
In this episode of the Beauty Business Babes podcast, host Kelly Callaghan, a seasoned beauty industry strategist, and guest Jake Randolph, host of the Beauty Biz Pro podcast, discuss the transformative potential of online courses and e-commerce for beauty professionals. By the end of this episode, you will learn about:
1. Kelly’s inspiring journey from spray tanning artist to online course creato
Unlocking the Secrets to Beauty Business Success: Marketing Like a Pro with Kelly and Jake Randolph!
In this episode of the Beauty Business Babes podcast, we dive into the world of beauty marketing with a twist. Imagine transforming your beauty business into a powerhouse of client attraction and retention. Our guests today are Kelly Callahan, a seasoned beauty industry strategist, and Jake Randolph, a marketing expert with a unique military background. Together, they unravel the secrets to master
Are You Blocking Yourself From Your Blessings?
In this episode of the "Beauty Business Babes" podcast, Kelly Callaghan, a seasoned beauty industry strategist, explores the concept of "blocking your blessings." Drawing from her decade-long experience, Kelly shares personal anecdotes about how impatience and lack of clarity have hindered her progress. She emphasizes the importance of enjoying the journey, having a clear vision, and practicing vi
My Journey To My 1-Million/Year Beauty Business
In this episode of Beauty Business Babes, Kelly Callaghan shares her entrepreneurial journey, detailing her transition from a corporate job to launching her own business. By the end of this episode, you will learn about:
1. The challenges and triumphs Kelly faced in her journey, emphasizing the importance of authenticity and ethical sales in the beauty industry.
2. Kelly's work in spray tanning
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