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The Social Strategist

The Social Strategist

Michelle Gifford 300 Episodes Aug 25, 2026

The Social Strategist is a marketing podcast that keeps listeners up to date with changes, trends, and best strategies for social media. It covers platforms like Instagram, blogging, TikTok, email marketing, Pinterest, and other social platforms.

Episodes

Instagram AI Update: AI Labels, What You Need to Know Right Now
Instagram AI Update: AI Labels, What You Need to Know Right Now Aug 25, 2026 07:59 Instagram AI Update: AI Labels. Instagram is labeling content using the background remover tool as Ai. Creators are NOT happy about it. In this week's update I'm covering everything you need to know about Instagram from the Canva background remover controversy to Google Search Console's new integration and more!   CHAPTERS 0:00 Introduction 0:16 Instagram's AI Mislabeling Controversy 0:51 The EU T
The Secret to Selling on Instagram
The Secret to Selling on Instagram Jul 22, 2026 22:31 How do you actually make money on Instagram? If you're posting consistently but your content isn't converting into sales, this episode is for you. Click here to join my 6 figure Instagram Club: https://www.skool.com/insta-club/about In this episode of The Social Strategist Podcast, Michelle Gifford shares the strategies behind selling on Instagram without feeling pushy or salesy. Learn why creatin
How to Make Money on Instagram: Build a Six-Figure Instagram Business
How to Make Money on Instagram: Build a Six-Figure Instagram Business Jul 7, 2026 22:37 Can you actually make six figures on Instagram? And if so... what's stopping most creators? Join my 6-figure Instagram Club: https://www.skool.com/insta-club/about In this episode, Michelle Gifford shares the mindset shifts and business strategies that separate hobby creators from profitable business owners. She opens up about the unexpected events that completely changed the direction of her busi
Instagram Just Changed Everything: Series Content, Adam Mosseri's Algorithm Update & What Creators Need to Do Next
Instagram Just Changed Everything: Series Content, Adam Mosseri's Algorithm Update & What Creators Need to Do Next Jun 15, 2026 23:01 Instagram Just Changed Everything: Series Content, Adam Mosseri's Algorithm Update & What Creators Need to Do Next Instagram is testing a brand-new feature that could completely change how we create content: Netflix-style series for Reels. In this episode of The Social Strategist Podcast, Michelle Gifford breaks down what Instagram's latest experiment means for creators, coaches, and business owne
0-300k Instagram Growth Case Study: Jessie Jean Home the queen of yapping
0-300k Instagram Growth Case Study: Jessie Jean Home the queen of yapping May 25, 2026 14:03 The Creator Who Grew 300K Followers by Saying She's "Not the Expert" | Instagram Growth Strategy What if the fastest way to grow on Instagram right now isn't looking more polished… but more human? In this episode, Michelle Gifford breaks down the explosive rise of Jessie Jane Hom, a creator who gained over 300,000 followers in just a few months by doing the opposite of what most creators are taugh
More Women in Ai: How to get started with Ai
More Women in Ai: How to get started with Ai Apr 20, 2026 23:42 AI is here. It's coming faster than you want it to. And if you're feeling behind, overwhelmed, or like you'd rather just sit this one out — this episode is for you. After a few months off the podcast, I'm back with a long-form conversation about AI, what our place is in it, and why women especially can't afford to stay on the sidelines. In this episode: The dinner-party whisper conversation th
The Future of Instagram Straight from Mosseri's Mouth
The Future of Instagram Straight from Mosseri's Mouth Jan 13, 2026 29:14 Do you feel like you finally find your rhythm on Instagram, only for the app to go and change the song? It is so easy to feel like you're constantly playing catch-up, but friend, I have some news: The roadmap for the future is already here. Today, we are diving deep into a game-changing update from the head of Instagram himself, Adam Mosseri. We aren't talking about "predictions"—we're talking abo
From Goals to Execution: How High-Performing Moms Actually Grow Businesses
From Goals to Execution: How High-Performing Moms Actually Grow Businesses Jan 8, 2026 26:21 Ever feel like you're setting big, beautiful goals for your business, but by the time the month ends, they just... fizzle out? Today, we're getting under the hood of your business to talk about why those goals might be stalling. We're diving into the three types of business goals every creator needs: Growth, Systems, and Projects. Setting a goal is only half the battle; the magic happens in the sy
My Secret to Ending the Year with Confidence: The Reverse Bucket List
My Secret to Ending the Year with Confidence: The Reverse Bucket List Dec 16, 2025 15:59 Let's flip the script on traditional bucket lists and create something far more empowering: your Reverse Bucket List—a celebration of everything you've already lived, built, survived, and crushed (yes, even the tiny wins you usually gloss over). We'll walk through five soul-fueling categories to help you finally give yourself the credit you deserve. Get ready to honor your growth, validate your re
AI is Changing SEO: Here's Your Step-By-Step Strategy
AI is Changing SEO: Here's Your Step-By-Step Strategy Dec 9, 2025 31:30 SEO is changing faster than ever, and AI tools like ChatGPT, Gemini, and Claude are reshaping how people search, shop, and discover businesses online. In this episode, I break down what you need to do in 2026 to stay visible in an AI-driven world. You'll learn why traditional Google-first search is disappearing, how AI is becoming the new product discovery engine, and the essential steps every bus
The ChatGPT Prompt That Will Change Your 2026
The ChatGPT Prompt That Will Change Your 2026 Dec 2, 2025 23:08 I don't use ChatGPT to "look things up." I use it like a business coach. (Yes, I talk to it in the car. Yes, its name is Chad. 😂) "Hey Chad, poke holes in my assumptions, ask better questions, and map out my identity, content, offers, and revenue." Game. changer. ✨ With 2025 wrapping up, it's officially planning season—and this year I used ONE ChatGPT prompt that completely shifted how I'm looking
2026 Instagram Predictions
2026 Instagram Predictions Nov 25, 2025 29:22 Get ready, friend—2026 is right around the corner, and big shifts are coming to Instagram, social strategy, and the way businesses grow online. In this episode, I pull out her crystal ball and share my top predictions for the year ahead: from the rise of storytelling content and search-driven discovery to live selling, community-building, in-person events, and the continued surge of carousels and

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