Smell Ya Later
Two friends from the beauty industry chat about all things scent and smell. Every week, they explore the myriad ways we interact with aromas and odors in our lives, the scents seared into our memories, and how scent defines the way we envision our future. Hosted by Tynan Sinks and Sable Yong.
Episodes
244: Fall fragrances that will get your d*** s*****
PSL season is upon us, which means... so is cuffing season. We're catching up after a late-summer break with a smelling spree on Fall's new fragrance drops, fragrances that were embargoed for weeks and that we're circling back to, and ones we wanted to talk about but, for no discernible reason, haven't yet. The lot includes some confusing irises, sexy cake scents, slutty going-out party girl scen
243: Creating fragrance's new benchmarks [feat. Nick Axelrod-Welk of Contrapposto]
Nick Axelrod-Welk can be credited with a lot of beauty culture's millennial-charged evolution in the 2010s, having co-founded Into The Gloss, Necessaire, and Homecourt. For his next act, he's launching a beauty house: Contrapposto, beginning with fine fragrance — 3 of them, in fact. We welcome Nick on this week's episode to talk us through the three scents created with master perfumers Frank Voel
242: What does your everything shower smell like? 🛀 [feat. Emily Ferber]
Perhaps you've heard of Athena Club, one of the millennial-era DTC personal care brands of the 2010s that offered period products, razors, and deodorant. Once fragrance entered the mix (and the brand entered Target and Walmart), Athena Club unofficially reintroduced itself with an assortment of eight scents across body wash, lotion, and fragrance mists. Most recently, their scents Banana Sunmilk
241: 👩🍳Gourmaybe she's born with it [feat. John Early] 🎭
We have the pleasure and delight of welcoming comedian, director, and actor John Early as a guest on this week's episode to discuss his film Maddie's Secret — AND the fragrance of the same name, made in collaboration with Marissa Zappas and Ruby McCollister for the film. We get into the gourmand of the fragrance and how it reflects the foodie elements in the film, how so many "LA girl" ingredient
240: So, everything's milk now. 🥛
We're catching up with new scents we've been living in for the past couple of months — some of which were embargoed by The Brands, some of which flew under the radar until recently, and a suspicious many of which are milky, musky, lactonic scents. In short: what's the deal? In long: this episode.[What we smell like today: d.grayi Pandan, Valentino Vendetta Donna]🌐 Find more info, episodes, and me
239: Falling back into The Gap Scents (2026 versions)
The Gap re-released its beloved fragrance line, "re-imagined" for today, which, in fragrance-speak, we know to mean reformulated. Formula updates are industry standard for quality protocols, but how do they change the scents themselves? Well, we can tell you in this episode just how the new line compares to the originals we have, and as we remember them.[What we smell like today: Athena Club Bana
238: Does skin color inform our ideas on 'skin scents?' [Feat. Influxious by Funmi Monet!]
A repeat guest is a rare occurrence on Smell Ya Later, but when we heard that fragrance aficionado Funmi Monet had something big in the works, we had to bite. Influxious is Monet's brand-new fragrance line, inspired and informed by her Nigerian heritage. She joins us on this episode to talk us through her four debut fragrances, each with its own expression for how you want to feel, connected with
237: What went down at Hotel Smell Ya Later? 🏩
We hosted the scent swap of the scentury last week (kidding, but also not kidding) at the Standard Highline, and 115 of you showed up to contribute to the second annual (?) scent circulation trade. This episode is a breathless recap of everything that went down: the community, the energy, the interlopers (we had a swaplifter!), and the lovely folks who helped it all happen: shoutout The Standard
236: Fake fans and the Fifis
We would never be flip about attending such illustrious events as a Knicks championship viewing party or the Fragrance Foundation Awards (affectionately known as the Fifis). Ha ha, of course not. We take the honor as seriously as we take this podcast, which has its own ideas about how awards categories could probably benefit from a bit more diversity. (But no one's paying us to award perfumes any
235: So many mist opportunities...
Not to be boring, but we're talking about body mists again. Particularly body mists from luxury brands that we'd assume have a slightly more restrained strategy with releases. But, you know what, maybe it is actually that $imple, and we've been overthinking brands again for our allotted weekly yap.[What we smell like today: NETTE Mochi Banane]Don't forget!:
🏨HOTEL SMELL YA LATER🗝️6/25/26 6-9 pmJo
234: You can't just say cologne is genderless
Well, you can, technically. But the collective understanding of cologne is very gendered. So, something to think about...Which, we do! in this yap-centric ep about a bunch of new smells we've smelled recently, AND a very exciting announcement:
🏨HOTEL SMELL YA LATER🗝️6/25/26 6-9 pmJoin us at The Soda Shop at The Standard High Line to sip and swap with a few surprises...
Tickets are $15, and all p
233: Not taking scent so seriously [with Sofie Pavitt] 🙂
We chat with everyone's favorite esthetician and acne whisperer, Sofie Pavitt, on this episode. You might recognize her colorful skincare line, Sofie Pavitt Face, from countless Top Shelf name drops. She has the coolest facial studio in Chinatown where we (as well as every cool downtown figure) have had our mugs graced by her skillful hands. Lesser known, however, is that Sofie is just like us: a
232: New mall smell
Slutty teen elixirs, plastic clouds, milky vanillas, musty vanillas, and an impressive new collection from everyone's favorite cloven-footed fashion brand — these are some of the new smells we tackle today, choking through a cloud of blotters without proper ventilation. We do it all for you, the listener![What we smell like today: Mugler Angel Blush, Eleasium birth!]🌐 Find more info, episodes, an
231: Smelling like a wolf in chypre's clothing
Seems like fragrance is revisiting a certain kind of scent profile combo dubbed by traditional perfumery as chypre (a scent profile we both keep forgetting about). We smell a few modern releases taking the idea and giving it a modern interpretation, as well as a few more new-ish scents in varying degrees of "sure, okay!" and "oh yes, that!"[What we smell like today: MEMO Paris Cap Camarat, D'orsa
230: Is anyone having fun in fragrance?
Sort of, yes, kind of, more than before... It's just us this episode, chatting about some fun new fragrance releases (Vacation's new Orange Gelée collection, Born To Stand Out, etc), some BBB [beautiful but basic] fragrances (Guerlain's wedding collection, yet another Born in Roma, etc), and some ones we do not quite understand, but "sure, why the hell not?" (Notewrks's new "for men but also ever
229: Snif passes the test [Feat. Bryan Edwards]
On this week's ep, we have Bryan Edwards, co-founder & CEO of Snif, one of the first brands to kick off the DTC fragrance-buying format. With clever and experimental scent releases that have always injected a bit of cheeky humor into fragrance, they're stretching in polar directions in a way that most brands would dare to endeavor — one way that engages with nostalgia-driven fun with pancake,
228: BICHE mode [feat. Alexandra Pauly of Biche]
While perfume for dogs continues to miss, one pet grooming category — the shampoo and coat conditioner — remained woefully underconsidered. Enter Biche, a luxury pet grooming line launched by friend of the pod, Alexandra Pauly. The former High Snobiety beauty editor, fragrance enthusiast, and dog mom set out to create a line of pet shampoo and coat conditioning oil that would make bathtime a more
227: Sniffing too close to the solar accord
An us chat about a week of new smells, featuring this modern, salty, solar fragrance accord that seems to be everywhere now, being humbled by luxury brands, new venture capital-backed fragrances, a listener voice message about the alleged almond-pocalypse, and, y'know, the general ranting we inevitably do.[What we smell like today: Discotheque Lola At Coatcheck, IRFĒ Marshmallow Musk]🌐 Find more
226: The most GLORIOUS purple scent we've smelled [feat. Susan Alexandra]
Two NYC icons, Susan Korn, aka Susan Alexandra, and perfumer Marissa Zappa teamed up to create Glorious, the first official scent of Susan Alexandra's jewelry and accessories brand. You know the colorful beaded bags and fun charm jewelry on site, and now you can experience the brand's signature playful delight with its first scent. We speak with Susan Korn on this episode about how she started he
225: A case against discovery sets 🧐
We're back after a wee break (vacation, life, etc) with a listener question about the pros/cons/whats with plunking down the dollars for a full-size scent vs. taking home a discovery set when in the market for niche fragrances abroad. We also discuss a handful of new scents from D.S. & Durga's Debaser In Bloom, Summer Fridays Sunlit Vanilla, Non-Fiction, Sidia, and more.[What we smell like to
224: How much can an algorithm 'do' perfumery?
When art & design turn their ambitions toward technology and olfaction, how much does a machine powered by algorithms, AI, or both, challenge an industry known for gatekeeping (and upcharging), and how much does it supplant the craftsmanship and skill of a perfumer? We discuss such iffiness after experiencing a custom scent-making installation that questions, "What if every human could create
223: The vineyard making perfume about wine [Feat. Dancing 🍷🍇🕺]
Dancing is a Sonoma vineyard (est. 2022) founded by mother and daughter, Cynthia and Lauren Russell. It's also a perfume brand that makes vineyard-themed scents: smoked wood and forest floor, the grapes, and, of course, the vines. We chat with Cynthia and Lauren about how it all came together and how they created their three scents with Frederick Bouchardy of Joya Studios.[What we smell like toda
222: A rose by any other name would still smell like a perfume counter probably
Famously, we're not "florals" people, and especially not rose, but... a listener question prompts us to choose the rose. If we had to, these are the ones we'd pick. And for the rest of the hour, we talk about a lot of new scents we've been smelling lately.[What we smell like today: YSL Babycat, Documents Feather]
🌐 Find more info, episodes, and merch at Smellyalater.live☎️ Leave us a voice messag
221: The one job in fragrance that would make us TOO powerful
There's a certain position in the fragrance industry that gets to call the shots, finesse the juice, and influence how fragrances go from brief to shelves — a position that your hosts wished they knew existed during the "figuring out what we wanna be" phase of our academic careers. We can't turn back time, but we can grill said figure: Kyle Ferguson, fragrance evaluator at Givaudan. He's the go-b
220: Does queerness have a scent? [feat. Alloy Studio]
We have Bryson Ammons and Eddie Hodges, founders of Alloy Studio, on this episode to talk about creating an independent fragrance brand in NYC, how creative rules everything they do, and celebrating queer and black identity via fragrance. We also have an exclusive sniff at their newest releases: Faux and Luster, the duo that makes up their Afro-disiac collection![What we smell like today: Kylie C
219: You Asked: Blind buys, stinky roommates, and tacky perfume displays
We haven't done one of these in a while — it's a listener Q&A episode in which we address your queries about fragrance and non-fragrance related things like: how to blind buy "successfully," how to display your perfumes in a non-tacky way, how to tactfully tell someone they stink, where all this perfume hype culture is going, any former guests we'd love to have on again, the most repulsive sc
218: Where is perfume culture even going?
Is it peaking? That's what the rumors (industry insights) say, but based on what we've been seeing, the fraghead community is very much so cooking.[What we smell like today: Maison d'Etto Macanudo, Anti Nashi Toro]
Shop our 👚 NEW MERCH👕 now available on our website. It's very cute, very cool, and we made it especially for you :)
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217: Our Official Scent Predictions for 2026
Are we psychic? According to the history....... not no. Every year, we have a stab at what we can expect to smell in the coming year's forecast, based on current trends, emerging trends, the thousands of PR emails we receive trying to make [redacted] happen, and what we've been seeing and smelling on the streets. And most of the time, we are correct! Consider this a free seminar on fragrance marke
216: Smell Ya Later WRAPPED: our favorite smells from 2025
Every year, we review our favorite smells that launched into the world in the last 12 months, broken down by such innovative categories as "best body mist," "Best candle," and "best body product smell..." you get it. Here's a tight, correct list of our favorite new smells born in 2025.[What we smell like today: Imaginary Authors Yesterday Haze, Dancing Scorched Wood]This episode is sponsored by Cé
215: TASTE!!! [feat. Serviette]
We speak of brands often, sometimes (often) critically, other times admiringly. One such brand in the latter is Serviette, helmed by Trey Taylor. A creative culmination of his own tastes, education in fashion, and upbringing in the Great North, Serviette explores the tension between class with modern olfactory concepts, and a whole moodboard's worth of far-reaching cultural references.[What we sme
214: Maybe smelling basic isn't that bad 🤷♀️
Things have gotten too complicated, too niche, too try-hard. Sometimes it's nice when familiar things are done well — as you'll hear in this episode, in which we smell through some newness from Billie Eilish and Kayali.[What we smell like today: Rite of Way Rising Sun, John Varvatos Rock Volume 1]This episode is sponsored by Cécred (hurray!) Use code SMELL20 to enjoy 20% off the Clarifying Shampoo
213: All we do is GIVE: The 2025 Smell Ya Later gift guide
Another year, another round of smelly things you can buy for your loved ones, obligatory gift recipients, assigned gift swap honorees, and also just yourself! We have roughly a dozen items that smell nice, abet nice smells, are delicious, and/or can be lit on fire in this episode, as well as an abundant balance of chit-chat about smells we've smelled lately. (So, you know, the usual.)[What we smel
212: How to have the best-smelling hair wash day with Cécred
We are delighted to welcome Robyn Melissa Watkins, Senior VP of Product Development at Cécred (AKA Beyoncé's haircare brand). After a truly Holy shit, how does my hair look this good airdried?? moment Sable had when trying the line, we were very excited to discover not only how its signature scent Temple Oud was created, but also the formula development process to create products that can enhance
211: 50% Concentration!!!! with Amouage
Known for exquisitely powerful scent profiles that explore the deepest resins and ambers, the most vibrant florals, and the most complex musks, the Omani fragrance brand Amouage has become a regular mention in the perfume social orbit. We have the brand's creative director Renaud Salmon as a guest on this episode, going long on all things Amouage — how they blend raw materials for different expres
210: Life after smell-maxxing
Ok, we have a lot of smells we're catching up with this week, including newness from Abel, D'Orsay, Bianco Profumo, The Nue Co, d'Annam, LORE, Ellis Brooklyn, and etcetera...[What we smell like today: D'Orsay Holy Berry, Bianco Profumo Caffè Amaro]
Find our 👚BRAND NEW MERCH👕 now available on our website. It's very cute, also very cool, and we made it especially for you :)
🌐 Find more info, episod
209: Abel is making fossil fuel-free the new fragrance benchmark
We have the pleasure of chatting with perfumer Isaac Sinclair on this episode — the only kiwi perfumer (we've heard of) and the olfactive partner for Abel. He tells us about Symrise's upcycling tech that's kind of like the agua fresca of fruit notes, how the "oriental" olfactive family was originally "ambery," and how Abel's directive for creating "natural" fragrance is that none of the ingredient
208: Wearing Chris Collins's perfumes will get you Juno🤰
We have the pleasure of welcoming the enigmatic Chris Collins on this episode. Founder of his eponymous fragrance line, World Of Chris Collins features a collection of scents that the fragworld considers very... let's just say [parted lips emoji, wink emoji, sweaty face emoji].He shares his story about collecting Bath & Body Works scents when he was a teen, modeling for Ralph Lauren, and event
207: 🕯️Burning Braless👙 with SIDIA
After smelling the zesty candle collab between SIDIA and Esthetician Sofie Pavitt, we're very pleased to welcome Erin Kleinberg on this episode to chat all things scent in her bodycare and home line, SIDIA, as well as her many endeavors in beauty and fashion media that (little did we realize) we've been interacting with throughout our own careers in beauty media. Small world![What we smell like to
206: Which designer fragrance brand is making our favorite scents these days?
Well, maybe not these days, but we'll tell you about our faves from the bygone days (2010s) of designer fragrance moments. That, plus we chat about some new department store scents, revisit some newish scents, and wonder what it all means (what else is new?).
We have our 👚BRAND NEW MERCH👕 now available on our website. It's very cute, also very cool, and we made it especially for you :)
[What we s
205: The 2025 Smell Ya Later Awards :)
It happens every year around this time, and somehow we're always surprised even though this is our podcast that we plan and produce entirely ourselves. Please enjoy the 5th annual Smell Ya Later Awards, a collection of extremely biased, not entirely sensical, but entirely 'we mean it' categories of fragrances that we love, support, wonder what's going on with, and wish something more would be goin
204: The Vanilla Skinematic Universe
... And other things we've smelled lately, including: Ellis Brooklyn's new Vanilla Salt, Kayali Milky Musk Oud and Chocolate Oud, Orabella Eternal Roots, Phlur Cherry Stem, DS & Durga Cognac Reign, etc etc...[What we smell like today: Kayali Milky Musk Oud, Orto Parisi Brutus]🌐 Find more info, episodes, and merch at Smellyalater.live☎️ Leave us a voice message on the SYL Hotline at Speakpipe.c
203: What do angel numbers smell like? 🪽💫
If you see 222, 333, 444, 555, and 11 11 everywhere, now you can smell them — or at least the interpretation of them via Lake & Skye's popular fragrances. Brand founder Courtney Somer joins us this episode to discuss creating the popular 11 11 scent that launched the brand, as well as their new Angel Numbers body mists, which take the concept in a playful and cozy-smelling direction.[What we s
202: Can people please be normal about pumpkin spice
The Tokkers are at it again, this time selling out a certain indie pumpkin spice-laden perfume in service of... vasodilation? ¯\(ツ)/¯ OK, we guess!This week, we combatively chit-chat about very expensive perfumes, very affordable perfumes, and all the basic in-between perfumes (y'know, the usual). And we address a listener question about fall fragrances as they alert us to the unfounded reason peo
201: Rare Beauty's first perfume looks like that for a reason
We're delighted to welcome Joyce Kim, chief product officer for Rare Beauty, on this episode to talk about how Rare's first eau de parfum was created: its unique bottle design created in collaboration with hand therapy specialists, the four scent layering balms that dramatically transform the scent, and how an early unintended packaging design feature informed what's possible for accessibility in
200: Mist-flation for the caramel-curious
We have MORE body mists in the world this week. We have perfumes for decades. We have opinions on cheeky scent-naming formats. Catch up with us as we (briefly) mention some summer cinematic blockbusters, smell the new Philosophy body mists, argue about how much body mists and 10ml travel EDP vials should cost, and we smell Selena's (Rare Beauty's) new perfume. [What we smell like today: Prada Para
199: Making perfume with the ghost of Eartha Kitt [feat. Harlem Perfume Co]
We have Teri Johnson of Harlem Candle Co. and Harlem Perfume Co. talking about her historically reverent collection of perfumes inspired by the great artists of the Harlem Renaissance: Billie Holiday, Langston Hughes, Josephine Baker, Duke Ellington, and Eartha Kitt — who's perfume was made in collaboration with her daughter Kitt Shapiro (and whose grandaughter Nora Mae starred in the campaign!).
198: Perfumes that attract humans vs. perfumes that attract bugs
The Venn diagram of perfumes "for sex" (which let's be real, is all of them) and perfumes that attract bugs might be a near-circle. However, there are certain fragrances and fragranced products that could be handy on your next camping trip if you want to avoid attracting either. Also in this ep:
A listener question about the smell of summer
Sable is looking for a (non-Internet) creator or fabricat
197: AI can't replace us because we don't know what we're doing
Yes, we heard about the short-lived AI perfume influencer, and we're not worried. But everyone was for a minute there! We're chatting about "work" and "jobs," beauty awards being scams, new bananas, the most basic thing about Sable, a listener question about mummies (sort of), what AI is potentially useful for, D.S. & Durga's relaunched tennis scent, etc, etc, etc...[What we smell like today:
196: Can you smell the difference between indie and big oil house-made perfumes?
Not to be contentious, but... what do people think "indie" even means? What does mass mean? And is who they're made by indicative of the quality of fragrance? It's a question making the rounds amongst the fraghead forums, and it's a question that calls for investigation of how our fragrances are being made, who influences their formulas, and what resources are available to whom?Also! How would we
195: The Scent of Australia In 6 Stories [Feat. Raconteur] 🇦🇺
Years ago, Craig Andrade took a candle-making class that became the impetus for a life pivot from being a lawyer to becoming a perfumer. And in studying perfumery, he realized that so many of Australia's native raw materials had yet to be introduced to the world. We have Andrade on this episode to discuss how Raconteur embodies the stories of Australian life through some of Australia's unique idio
194: Rite Of Way's lighting accord in a bottle⚡️(feat. Alex Brands)
We recently met Alex Brands, founder of the new fragrance... brand, Rite Of Way, at our scent swap last month. He gifted us his first scent Outer Realm, and we were intrigued by the packaging design, the cute little tote, and of course, the scent (which also happens to be created by Joey Rosin, former guest and perfumer for Sable's Die Hot With A Vengeance perfume). We welcome Alex on this episode
193: Honestly what's with all these body mists?
No, really though? What would a banana, peanut butter, and bread perfume smell like? What's that one fragrance brand Tynan accidentally had been hating on for too long? What will Sabrina Carpenter's new Man's Best Friend album era perfume release be? What's the cocktail scent Tynan wanted to wear this week? So many queries for so many smells we've smelled this week![What we smell like this week:
192: A Roundabout NYC Perfume Shopping Itinerary
Here's an episode about all the places we like to go smell some good and premium smells in the Big Apple. Also: - We went to the Fragrance Foundation Awards. What are they? What do they mean? Why didn't we get invited to the dinner portion?- Tynan got the new soon-to-be-released Clue Perfumery scent, Dandelion Butter- We attended Fugazzi's Orange Crush Extrait event- Thank you to The LA Times, The
191: Anyway, shout out to billionaires 😮💨💸
Sable went to Miami for too long. Tynan discovers what a buy-out is for Rhode Beauty's M&A. We both went to Nette's Lemon Puff fete. We smell the new D.S. & Durga cologne collection, with unexpected results. We talk about Krigler's newest fragrance and Violet Grey's first fragrance, only one of which we've smelled, but both may as well be Klarna bait for anyone who wants to own them. It's
190: Talking with your hands never smelled so good
Hand sanitizer has a rather unfair reputation — this sticky, medical-smelling goo serves to remind us of a worldwide pandemic, or else the inconvenience of not being able to find a wash sink with soap. Ugh. Touchland is a brand that elevates the hand sanitizer experience with complex, trend-driven scents that could double as perfume in a pinch (and often does). And sure, lots of hand sanitizers co
189: What went down at our first scent swap?
In case you hadn't heard from our last five eps or so, we hosted our first scent swap last week at Talea in Brooklyn. We had 180 RSVPs, 50 swag bags, and a whole lot of perfumes to swap. Here's a little catch-up about the event, and some smells we've been enjoying recently.
188: When Rebrands Flop ☹️
The chat around the frag-o-sphere as of late has been steaming about Boy Smell's big rebrand. It's been called everything from Temu-ified to TikTok-bait. And aside from our thoughts about it (of which they exist in abundance), we wondered what rebrands are for, when are they successful, and what do brands owe their audience?[What we smell like today: Montale Arabians Musk, Fugazzi Vanilla Haze]We'
187: How to smell like a music festival 🏁 [feat. Romy Kowalewski of 27 87]
Burnt rubber, absinthe, red pepper, fennel — not the most typical notes you'd find in a perfume, but 27 87 has a clever way of incorporating unexpected things into their very sophisticated, very balanced, and very can't-stop-smelling-yourself fragrances. Romy Kowalewski, the German-born and Barcelona-based founder of 27 87 makes such scents, based on the most striking elements of so many shared e
186: How smart homes smell good
We're hosting a Scent Swap at Talea in Williamsburg on May 7th from 6-9 pm. It's free with RSVP. Bring at least one fragrance to swap and enjoy bevs & snacks from our host.
If your idea of home fragrance involves sticky reed diffusers, sweeping up incense ash, or $80 candles, Pura offers something for the tech-savvy, with one of the first smart home app-controlled scent diffusion devices. More
185: The computers are smelling [feat. Christophe Laudamiel of OSMO]
The fragrance industry is trotting out AI more and more in new creations and creative development, but when it comes to digitizing smells, OSMO is a Google-born initiative that uses machine learning, sensory neuroscience, data science, engineering, fine fragrance, analytical chemistry, and product development to map smells, engineer new smell molecules, recreate living scents, and finagle how olfa
184: "It's a TikTok rose," and other things we've smelled this week...
This is what happens when we're left to our own devices in front of two hot mics, a bevy of new scents, and no guest 🙃[What we smell like today: Bond No. 9 Greenpoint, Phlur Rose Whip]🌐 Find more info, episodes, and merch at Smellyalater.live☎️ Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater and we may respond on a future episode.📱 Follow us on Instagram @smellyalater.mp3
183: A dupe by any other name would smell as [redacted]
Did you know that beneath our noses this whole time, our beloved Bath & Body Works have been releasing their own body mist line of dupery? The collection is a flexible series of scents that go in and out of style based on... perfumes most mentioned on Tiktok? Most inescapable scents in the culture? Mysterious trend forecasting documents? Who can know! Well, we got our hands on almost the whole
182: The magic's in the minimalism feat. Maison Louis Marie
You know their minimalist packaging and their cozy, comforting scents — perhaps most famous being No. 4 Bois de Balincourt, one of the defining sandalwoods of the decade. We have Marie Du Petit Thouars alongside her partner Matt Berkson on this episode for her very first podcast interview. The couple are the founders of Maison Louis Marie, the tres chic and tres mysterieux (well, less so now) fra
181: Swipe no more: sniff your way to your next match
For those tired of swiping on apps, four artists in London have brought you another sensory option for finding a date: smelling your way to a match. The Scent of Connection is an artist collective founded by Jack Jessé, Niko Alonso, Porsha Thompson, and Jasmine Imren, focused on reimagining how people connect by exploring sensory experiences beyond sight — namely smell. We speak with Niko and Jasm
180: The blind leading the buys
We all know perfume collecting is an expensive hobby. Yet blind buys are on the rise, according to this BoF article (but also to anyone who's keyed into PerfumeTok or fragrance enthusiasts in general). What's the most you're willing to shill for an unknown scent? [Today we smell like: Valentino Sogno In Rosso, Frederic Malle Musc Ravageur]🌐 Find more info, episodes, and merch at Smellyalater.live☎
179: Perfumes to fall in love (or just crush) to ❤️
We've all been perfume-fished before — someone smells really good, which makes you crush real hard, and then after getting to know them, you realize that maybe the best thing about them was their scent... Honestly, could be worse![What we smell like today: Montale Bubble Forever, Merit Retrospect]
Find more info, episodes, and merch at Smellyalater.liveLeave us a voice message on the SYL Hotline a
178: What does a movie smell like?
New year, same us — now with more ( ◡‿◡ *) as you'll notice in our official new look (thanks to photographer Zach Bergren). We're chatting about all the things we've smelled during the longest month of the year (new Chloe, new Fine'ry collection, Jil Sander's newest perfume drop, and more), addressing a listener question about scents being licensed for other media, and speculating on which beauty
177: How will PerfumeTok survive this?
We recorded this ep on the eve of the U.S. TikTok ban, speculating what will become of the fragrance culture (and economy) in a post-TT digital landscape. Welp. We all know how that went...So instead, enjoy this little chat that may very well become prescient now that we know who the clock app is pledging allegiance to...[What we smell like today: Montale Arabians Musk, The Maker Dream]
Find more
176: The State of Scent (What is it?)
It’s the start of 2025, and what are we smelling? A lot of existential ennui, a lot of apocalyptic uncertainty, a lot of Baccarat Rouge dupes. If a chart of the fragrance brands with the most social media “vitality scores” (c/o WWD and Beauty Inc) is to be believed, it’s a lot of the usual suspects. But if we were to go off of what we’re seeing (or smelling) released, fragrance is getting more ind
175: 🔮 2025's Gonna Smell Kooky
We do this every year: reflect upon what happened in smells this year, while predicting what the next year will bring in our scented economy. So far, we've been... right. So please enjoy another edition of our visionary scent forecasting for the year to come based on our sheer intellect and powerful nosiness of the industry at large. [What we smell like today: Binaurale Matchbox Romance, Coty Infi
174: Smell Ya Later's 2024, Wrapped
AKA Our most-worn, most-talked-about, most loved scents released in 2024. [What we smell like today: Dauphinette Poisonoud, Snif No Noses Inc Naughty Nonna]Find more info, episodes, and merch at Smellyalater.liveLeave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater and we may respond on a future episode.Follow us on Instagram @smellyalater.mp3Leave a (nice) comment & (5-sta
173: A highly specific scented gift guide for any non-random individual in your life
What do you get your college-aged girl relative, boy roommate, tech bro with questionable hygiene, situationship, hot mom, and anxious wellness-pilled friend for the holidays? We don't know. Oh wait, but it's scent-themed? OK, yes, we know. Enjoy this highly specific gift guide for all kinds of non-random individuals in your life who you wish to treat with the best type of gift (manipulatively): s
172: Mist Connections with Sol De Janeiro
The smell that launched a thousand ships, if there was one, it would probably be wafting from some maiden absolutely doused in any cheirosa of choice from Sol De Janeiro's perfume mists. We have Maggie Arms and Liza Henowitz from the product side to talk to us about the Sol De Janeiro scent philosophy, some top-tier Cheirosa combos, and what makes their perfume mists just so... that girl. [What we
171: What Does The Amazon Smell Like? [feat. Francisco Costa]
Aroma is the singular fragrance of Costa Brazil, one recognizable by its wooden box "bottle" and unforgettable by its deeply resinous and earthy... aroma. We have Francisco Costa on this episode to talk about his trips to the Amazon, which led to the creation of this very popular scent, and the importance of having a point of view through scent.[What we smell like today: Victoria Beckham 21:50 Rev
170: Can you ever fully dissociate your ex's fragrance from memory?
...And other listener queries. We are catching up at SYL HQ with a few hotline queries, including what scented laundry detergent is actually good for, and what's the deal with fragrance getting so intense lately? Other things we discuss in this ep:
An xoVain wedding reunion
The Cult Gaia scents (well, one of them)
Sable smells like Creed Delphinus
Creed re-released Aventus Absolut, its "limited-ed
169: Chicago Smells F*cking Terrific (feat. Bianco Profumo)
We have Mark and Nick Holmes, the father & son duo of Bianco Profumo — a new Chicago-based fragrance brand that captures the Italian-Americana of the '80s and '90s. In their words: "We do it big. Our hair is perfectly spritzed into place, we speak ten decibels louder than everyone else, we’re the life of every party, and we smell f**king terrific." Their debut launch of three scents immediatel
168: What Does Attachment Theory Smell Like?
Eleasium's mystically oceanic and intuition-formed debut scent is a single perfume oil inspired by dark, cold water, pomegranates, mermaids, seashells, pearls, and...attachment theory. We have Courtney Brunson, founder of Eleasium (and our former colleague from xoJane days) on this episode to chat about her career in brand copy and product development, moving to Paris, and making her first fragran
167: 🕯️Getting A Clue💡 with Laura Oberwetter of Clue Perfumery
Classic gameboard game turned film, and now perfume brand, Clue Perfumery is such a novel take on the smells of everyday surroundings: the forest floor, church pews, a dusty lightbulb, and more curious objects. Perfumer and co-founder Laura Oberwetter comes on the pod for this episode about all things Clue Perfumery (Those custom caps! Designing the bottles and branding! Making a beer scent!).[Wha
166: Amphora Parfums Will Cure Your Hottness Fatigue
We have Noah Virgile of Amphora Parfums on this episode to talk about their breakout debut collection that we've personally fallen for, taking perfume classes and creating scents, their growing vintage Mugler flanker collection, and the joy of finding new ways to self-express through makeup, scent, eyebrow bleaching, you name it. This is such a great chat for anyone who wants to escape the cycle o
165: ✨🏆 The 2024 Smell Ya Later Awards 🏆✨
Every year we concoct the most unique, intriguing, clever, and correct awards categories for smells and scents in the Smell Ya Later universe. This year is no different, except yes it is because we've added new categories that explore the depths of our scent logic that you can only find on Smell Ya Later.This year's categories are:
The Honda Award For Best Accord or Note
The Hi diva, you know, I’m
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