CEO Glow Show
Welcome to the CEO Glow Show, Formerly known as Pretty Rich Podcast where beauty entrepreneurship meets personal growth and spirituality! Hosted by Sheila Bella, a 7-figure beauty business coach and microblading mogul, this podcast is your go-to source for industry-specific strategies, marketing wisdom, spiritual insights, and a healthy dose of inspiration. Each episode is crafted with the beauty entrepreneur in mind, offering actionable advice to help you grow your business, enhance your personal well-being, and deepen your spiritual journey. Join us as Sheila brings in guest speakers, industry experts, and thought leaders to discuss topics ranging from business and marketing to self-awareness, community building, and the integration of faith in entrepreneurship.
Episodes
Why Fnancial Freedom Gives Women Power and Options, an interview with Sheila Bella and Idalis Bailey
What does financial freedom really give a woman? It's not just money. It's options. In this powerful episode of the CEO Glow Show, Sheila Bella opens up about her journey from an eight-year-old immigrant from the Philippines whose parents sold tools at swap meets to becoming a beauty entrepreneur, marketing expert, and founder of Pretty Rich Bosses. She shares how hitting rock bottom after a divor
Why Lacking Trust and Nurturing Is Costing You Sales
What if people are seeing your content, visiting your website, and checking out your products…but they're still not buying? The problem may not be your product. It may be that you're asking for the sale before you've built enough trust. In this episode of the CEO Glow Show, Sheila Bella sits down with Melissa Gross, founder of Brow Theory Pro, to uncover the missing link between getting attention
Fixing a Stranger's Beauty Business in Under 20 Minutes: Patent & Profits
What happens when you have an incredible product… but no predictable system to sell it? In this episode from the Fixing a Stranger's Beauty Business in Under 20 Minutes series at LashCon, Sheila Bella sits down with Krystal, a lash artist turned inventor who created and patented a lash tile designed to help artists create faster, easier, and more consistent volume fans. There's just one problem. S
When Starting Over Becomes Your Biggest Breakthrough - Hosted by Sheila Bella and Featuring Myra, Founder of Guru Sugaring Academy & Swwon Summit
What happens when you walk away from something you've spent nearly a decade building? For many entrepreneurs, starting over feels like failure. For Myra, it became the beginning of her biggest breakthrough. In this inspiring episode of the CEO Glow Show, Sheila Bella sits down with Myra, internationally recognized educator, founder of Guru Sugaring Academy, and creator of Swwon Summit, to discuss
The 10K Trap — What to Do If You're Stuck with Hosted by Sheila Bella, Founder of Pretty Rich Bosses
Are you making between $8K and $12K a month... but somehow it feels like no matter how hard you work, you can't break through? You're not lazy. You're not failing. And you're definitely not the problem. In this episode of the CEO Glow Show, Sheila Bella explains why so many beauty entrepreneurs hit the $10K/month ceiling—and why working harder only keeps you trapped there. Sheila reveals that the
She Went From 5K to 21K Followers Overnight!! Sheila Bella interviews Kamari, Conent Creator and Founder of Moon Waxing Company
What if one funny Reel completely changed your business? In this episode of the CEO Glow Show, Sheila Bella sits down with waxing expert and content creator Kamari to unpack the viral video that took her from 5,000 followers to 21,000 overnight—and eventually helped her grow to over 70,000 Instagram followers. But here's the real story… This isn't just about going viral. It's about using social me
Why Dream Clients Are Buying From Someone Else Less Talented Than You
Have you ever looked at another beauty professional and thought… "I'm better than they are. So why are they booking all the dream clients?" If so, this episode is for you. In this eye-opening episode of the CEO Glow Show, Sheila Bella reveals one of the biggest misconceptions in the beauty industry: premium clients don't buy the most talented artist—they buy the best-positioned one. Through one un
Building Businesses That Matter with Pretty Rich Bosses CEO Sheila Bella
What if the secret to building a thriving business wasn't just making more money—but making a meaningful difference? In this heartfelt episode of the CEO Glow Show, host Sheila Bella, founder of Pretty Rich Bosses, sits down with Skylar Edmiston, founder of Face the Fight, an oncology-trained esthetician who has built a nonprofit spa that changes lives. Skylar shares how personal loss inspired her
Your Nicest Clients Are Secretly Your Most Expensive Ones — The Math
What if the client you love the most… is quietly costing you the most money? In this eye-opening episode of the CEO Glow Show, Sheila Bella breaks down one of the biggest hidden money leaks in the beauty industry: the "nice client." You know the one. She's easygoing. She trusts you. She never complains. She says "whatever works for you." And because she feels emotionally safe, you unconsciously st
Fixing a Stranger's Beauty Business in Under 20 Minutes: Scale Strategy
What happens when a beauty entrepreneur creates an incredible product… but doesn't yet have the systems to scale it? In this episode from the Fixing a Stranger's Beauty Business in Under 20 Minutes series at 2025 LashCon, Sheila Bella sits down with Jessi, founder of G & E Spa Essentials, a clean skincare and wellness brand born from one mother's determination to help her daughter's health and sen
How to Fire a Client and Do It With Your Whole Chest
What if protecting your peace, your schedule, and your business growth meant saying no to the wrong clients? In this bold and hilarious episode of the CEO Glow Show, Sheila Bella walks through a real-life case study that every beauty entrepreneur, injector, salon owner, lash artist, and med spa owner needs to hear. A potential client hadn't spent a dollar yet—but over multiple phone calls, consult
Fixing a Stranger's Beauty Business in Under 20 Minutes: Increase Income
What do you do when you're already fully booked… but still not making enough money? In this live coaching session from LashCon, Sheila Bella sits down with a lash artist who rebuilt her business from scratch in a new city and hit $7K months fast—but now feels stuck on how to grow without burning out. In under 20 minutes, Sheila identifies the real opportunity: not more clients… but smarter scaling
Objections Are Buying Signals
What if the very thing you're afraid of hearing on a sales call… is actually proof that someone wants to buy? In this powerful episode of the CEO Glow Show, Sheila Bella completely reframes the way beauty entrepreneurs think about objections. Because hearing "That's expensive," "I need to think about it," or "Do you have anything cheaper?" doesn't mean the sale is dead. It means they're thinking.
How to Go From Artist to Industry Authority
CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses Featuring award-winning international makeup artist and entrepreneur, Tiaja Pierre What separates a talented artist from an industry authority? It's not just skill. It's visibility. It's mentorship. It's taking risks. And it's being willing to put yourself in rooms that stretch you. In this episode of the CEO Glow Show, Sheila Bel
Fixing a Stranger's Beauty Business in Under 20 Minutes: Starting Over
CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses What would you do if you had to rebuild your beauty business from scratch… in a brand new city? In this powerful live coaching session from LashCon, Sheila Bella sits down with a lash artist who lost everything in the Lahaina fire and had to start over from zero on a new island. From struggling to find consistent clients to trying
What Businesses Are Afraid To Do But Absolutely Should
Hosted by Sheila Bella, Founder of Pretty Rich Bosses Featuring Brenda Hogsett, Founder of SkinTastic & 10x International Award-Winning Esthetician What if one of the most profitable services in the beauty industry… is the one everyone is too afraid to offer? In this eye-opening episode recorded live at The Skin Games, Sheila Bella sits down with Brenda Hogsett to talk about an untapped, high-inco
The Real ROI of Competing with host Sheila Bella, CEO of Pretty Rich Bosses
CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses Featuring Jennifer Rosenblum, Founder of The Skin Games at (2025 LashCon) If you've ever thought about competing—but talked yourself out of it… this episode is your sign. In this live conversation from LashCon, Sheila Bella sits down with Jill and Jennifer, founders of The Skin Games, to break down what really happens when beauty
From Self-Doubt to CEO with Pretty Rich Boss CEO Sheila Bella and VP of California Skincare Supply, Jullea Anderson
What if building a business wasn't just about making money… but about becoming the person you were always meant to be? In this raw and real conversation from the 2026 Skin Games, Sheila Bella sits down with Jullea of California Skincare Supply to talk about the side of entrepreneurship no one prepares you for. Not the aesthetics. Not the branding. Not the highlight reel. But the identity work. The
Surrender To Trust The Process
What if the breakthrough you've been waiting for… requires you to surrender first? In this powerful and emotional episode of the CEO Glow Show, Sheila Bella sits down with Kimberly Morfin—former Pretty Rich Bosses student turned industry leader—to talk about what it really takes to grow a beauty business when you feel stuck, unseen, and overwhelmed. From crying in her suite and barely making rent…
Stop Being Beige
When was the last time you posted something that actually meant something? Not a template. Not a trend. Not a safe, polished, "professional" post. In this bold and unapologetic episode, Sheila Bella calls out the real reason your content isn't converting—and it has nothing to do with the algorithm. It's because you're blending in. If your content looks like everyone else's, sounds like everyone el
Getting Out of Your Own Way
What if the only thing holding you back… is you? In this fun, honest, and deeply relatable episode of the CEO Glow Show, Sheila Bella sits down with award-winning esthetician Tyler Card at the 2026 Skin Games to talk about self-doubt, social media, authenticity, and what it really takes to step into your next level. From going viral with authentic content to booking out months in advance, Tyler sh
Every Objection Handled
If hearing "it's too expensive" makes you freeze… this episode will change everything. In this powerful solo training, Sheila Bella breaks down the real reason beauty professionals struggle with sales—and why it's not your pricing, your talent, or even your market. It's that no one ever taught you how to sell. In this episode, Sheila walks you through how to confidently handle every objection with
Triple Your Income In 30 Days!
What if the only thing standing between you and tripling your income… was thinking like a CEO instead of an artist? In this powerful episode of the CEO Glow Show, Sheila Bella interviews beauty boss Cristal Stella, a bridal hair and makeup agency owner based in Cancun, who went from $10K months to $30K in just 30 days. But this was not luck. It was leadership, systems, team investment and CEO ener
If You Are The Most Affordable, That's Why You're Losing!
Everyone keeps saying the same thing: "The economy is bad. Clients aren't spending." But are they really? In this bold and eye-opening episode of the CEO Glow Show, Sheila Bella challenges the biggest myth circulating in the beauty industry today. She explains why clients are still spending thousands on luxury experiences, skincare, travel, and beauty—and why being the most affordable provider in
Longevity Over Hype: Building a Lash Brand That Lasts with EBL Founder Lindy Williams
Longevity Over Hype: Building a Lash Brand That Lasts with EBL Founder Lindy Williams Hosted by Sheila Bella, Founder of Pretty Rich Bosses Featuring Lindy Williams, Founder of EBL In an industry obsessed with going viral, what does it actually take to build a lash brand that lasts? In this powerful conversation, Sheila Bella sits down with Lindy Williams, founder of EBL, to talk about choosing lo
Double Your Income in 60 Days!
What would you do if your income tripled in just 60 days? In this powerful episode of the CEO Glow Show, Sheila Bella sits down with beauty boss Rui Zamarripa, owner of Heaven's Touch Spa in Atwater, California, to break down exactly how she went from inconsistent $10K months to nearly $30K in her biggest month — in just three months after joining Pretty Rich Bosses. But this episode isn't just ab
Fixing A Stranger's Beauty Business In Under 20 Minutes: Marketing Strategies
CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses What would happen if you put your beauty business in the hot seat… and had it audited live? In this episode of the CEO Glow Show, Sheila Bella breaks down a lash artist's business in real time and shows exactly how to go from "kind of booked" to fully booked — and eventually building a team. In under 20 minutes, Sheila identifies
So Booked She Had To Stop Posting! with Robin Miller
What happens when you finally get everything you asked for… and realize your business can't hold it yet? In this powerful and honest conversation, Sheila Bella sits down with Robin Miller, a curly hair specialist who went from barely surviving in her business to becoming so booked she had to stop posting—not because demand wasn't there, but because capacity wasn't. Robin shares her real journey fr
If You Feel Like Quitting… Watch This! with host Sheila Bella, Founder of Pretty Rich Bosses
If you're in a season where business feels heavier than it used to… where the money feels inconsistent, decisions feel more expensive, and quitting sounds tempting—this episode is for you. In this raw, no-fluff solo episode, Sheila Bella breaks down why most entrepreneurs don't fail because they're bad at business—but because they panic at the exact moment they need to think like a CEO. This isn't
Booked and Busy Challenge – Day 1 with PRB CEO Sheila Bella
Welcome to Day 1 of the Booked and Busy Challenge, where Sheila Bella lays the foundation for how beauty entrepreneurs actually get booked consistently — without discounts, desperation, or relying on luck. In this kickoff episode, Sheila breaks down why most beauty professionals struggle to attract full-price clients and how to fix it fast by shifting from "post and pray" marketing to strategic co
The 8 Psychological Milestones of Selling
Most beauty entrepreneurs think selling happens on the consult… in the DM… or during the pitch. But in this episode, Sheila Bella flips that belief on its head and teaches the real truth: the sale is won (or lost) days before you ever speak to someone. Your content, lead magnets, and funnel should be doing 85% of the selling—so the call becomes a simple "heartbeat check" and the only decision left
YOU NEED TO ROMANTICIZE YOUR DISCIPLINE: Beauty Content Creation & DM Strategy
If content creation feels like a chore… and DMs feel like rejection therapy… this episode is your permission slip to do it differently. In today's CEO Glow Show, Sheila Bella breaks down how to romanticize your discipline so consistency stops feeling like punishment and starts feeling like power. She shares her real behind-the-scenes process for turning content days into a creative retreat (even a
NOT READY? GO ANYWAY!!! with Destiny Dickow of Lost Artistry Lash
In this candid and inspiring interview, Sheila Bella, founder of Pretty Rich Bosses, sits down with Destiny Dickow, Lost Artistry Lash trainer, to unpack what it really takes to build a successful beauty business when you don't feel ready, qualified, or confident yet. Sheila shares her full entrepreneurial journey — from building a multi-million-dollar brick-and-mortar permanent makeup business, l
Your Tolerance for Uncertainty with CEO of Pretty Rich Boses Sheila Bella
In this deeply powerful solo episode of the CEO Glow Show, Sheila Bella delivers one of her most important messages yet for beauty entrepreneurs, coaches, and founders who feel stuck, discouraged, or unsure in the middle of their journey. Sheila breaks down a truth most people never realize until they're deep into entrepreneurship: the women who build six- and seven-figure businesses aren't necess
Fixing a Stranger's Beauty Business in Under 20 Minutes: Visibility Crisis|LashCon 2025 Series
In this fast-paced, raw, and incredibly actionable LashCon 2025 coaching session, Sheila Bella sits down with a beauty entrepreneur who's struggling to grow her trainer kit business — and in under 20 minutes, Sheila completely restructures her visibility and sales strategy. If you've ever wondered why your product, kit, or training isn't taking off even though it's great, this episode will be a wa
The Reason Why You're Not Winning with PRETTY RICH BOSSES CEO Sheila Bella
The Reason Why You're Not Winning In this fiery, truth-bomb-filled solo episode, Sheila Bella gets real about why most beauty entrepreneurs aren't winning yet — and it's not lack of talent, not the algorithm, not the market, and not the competition. It's one thing: low volume. Sheila breaks down why the top 1% in the beauty industry succeed at levels that seem "unreachable," and how their secret i
Scared Money Makes No Money — with Medical Esthetician & Mentor Carolyn Cyprian
What does it really mean to take faith-filled risks in your beauty business? In this powerful, deeply spiritual, and wisdom-packed episode, Sheila Bella sits down with Carolyn Cyprian, medical esthetician, multi–med spa owner, coach, and founder of Carolyn Skincare. Together, they unpack the true meaning behind the phrase "Scared money makes no money." For faith-driven entrepreneurs, success isn't
Business Coaching is a Scam? – Lash & PMU Artist Brittany Manney Weighs In!
Is business coaching a total scam… or the missing piece in your beauty business success story? 👀 In this powerful and refreshingly honest episode of the CEO Glow Show, host Sheila Bella sits down with lash + PMU artist Brittany Manney, owner of Blashed Ink, whose transformation proves that implementation—not manifestation—creates real results. Brittany opens up about how she went from a forklift d
Fixing A Stranger's Beauty Business in Under 20 Minutes: Client Influx | LashCon 2025 Series
Live from LashCon 2025 in California! In this power-packed episode, Sheila Bella sits down with a beauty entrepreneur struggling to get new clients through the door. In under 20 minutes, Sheila helps her uncover the truth behind inconsistent bookings, wasted ad spend, and how to finally build steady client flow. Whether you're a lash artist, PMU trainer, or salon owner, this live coaching session
How to Get Addicted to Discipline
What if discipline didn't feel like punishment—but freedom? In this empowering episode of the CEO Glow Show, Sheila Bella reveals how high-performing beauty entrepreneurs create consistency, focus, and growth by falling in love with discipline. From business routines to personal habits, Sheila breaks down the mental shift that separates dreamers from doers. Whether you're just starting out or scal
Fixing A Stranger's Beauty Business in Under 20 Minutes: Consistent Clients
Live from LashCon 2025 in California! In this rapid-fire coaching session, Sheila Bella sits down with a Toronto-based beauty entrepreneur, Michelle Bong of Lash Artisan, who's stuck — she once doubled revenue year over year pre-COVID, but now can't break past the seven-figure ceiling. Sheila uncovers the real bottleneck stopping her business: not enough consistent new clients walking through the
Fixing a Stranger's Beauty Business in Under 20 Minutes: Product Push
In this special LashCon 2025 coaching edition, Sheila Bella sits down with a beauty boss, Adriana from Scottsdale, who's balancing a lash salon, product line, and training academy — but struggling to scale. In just 20 minutes, Sheila pinpoints the blind spots holding her back and reveals the powerful "three-machine method" every beauty entrepreneur needs to multiply revenue and freedom. If you've
Selling Lash Services Without the Ick with Keri Parker | LashCon 2025 & Clean Lids Club
In this powerful episode of the CEO Glow Show, Sheila Bella sits down with Keri Parker, founder of Clean Lids Club and panel moderator for LashCon 2025, to uncover how to sell lash services without the ick. They break down the emotional and practical sides of sales, how to lead with authenticity, and why transparency builds trust (and better bookings). This is a must-listen for lash artists, beaut
If You Lost Your Beauty Business Tomorrow… Who Would You Be?
In this heartfelt and thought-provoking episode of the CEO Glow Show, Sheila Bella and her guest Nikki Delore of "Beautiful You Body Spa," invite you to explore a powerful question: Who would you be without your business? Many beauty entrepreneurs tie their entire identity to their work, but what happens if it's all taken away? Sheila and Nikki shares candid personal stories and insights to help y
Systems That Sell
In this episode of the CEO Glow Show, Sheila Bella dives deep into the behind-the-scenes realities of building a successful beauty business. She opens up about the challenges of growth, the power of strategic thinking, and why mindset shifts are often the missing link between staying stuck and skyrocketing to success. Packed with practical advice, personal stories, and game-changing strategies, t
VISIBILITY MACHINE | A Live Lecture with Pretty Rich Boss CEO Sheila Bella
Tired of hustling but not seeing growth in your beauty business? 💡 In this episode of the CEO Glow Show, Sheila Bella shares how to stop chasing clients and start creating systems that sell for you. Instead of working harder, discover how to build frameworks and automation that generate consistent clients, cash flow, and confidence — so you can scale your business without burning out. What you'll
PMU Powerhouses Didn't Know This! WULOP USA PMU Competition
PMU Powerhouses Didn't Know This! WULOP USA PMU Competition Description: In this special episode of the CEO Glow Show, Sheila Bella takes you behind the scenes at the WULOP USA PMU Competition in Philadelphia. Sheila sits down with seasoned permanent makeup powerhouses who share the real truths about business, artistry, and the mistakes no one talks about. From client challenges to contracts, mind
Road to PMU Millions with Sheila Bella
In this powerful episode of the CEO Glow Show, Sheila Bella opens up about her accidental journey to becoming a multi–seven-figure entrepreneur in the beauty industry. From nearly quitting to building thriving businesses, Sheila reveals the strategies, mindset shifts, and systems that took her from overwhelmed to unstoppable. Whether you're just starting out or already scaling, this episode will c
From Overwhelmed to Unstoppable: How Faith and a Plan Changed Everything with Jessica Ruger Jones of Radiance Aesthetics
In this inspiring episode of the CEO Glow Show, Sheila Bella sits down with Jessica Ruger Jones, the powerhouse entrepreneur and owner of Radiance Aesthetics. From being the first entrepreneur in her family to running a thriving beauty business in Birmingham, Alabama, Jessica shares how faith, mentorship, and a clear strategy turned her overwhelm into unstoppable growth. Jessica opens up about her
Future Proof Your Beauty Business: A Full AI and Automations Walkthrough
In this episode of The CEO Glow Show, Pretty Rich Bosses CEO and COO, Sheila Bella and Laura Obando, dive into how beauty business owners can future-proof their success by embracing AI, automations, and mindset shifts. From streamlining daily operations to unlocking more freedom, you'll learn how to work smarter—not harder—while adapting to a rapidly changing industry. Whether you're just starting
Top Permanent Makeup Celebs Reveal Their Best Brow Artist Advice | Live at Browista Newport Beach!
Top Permanent Makeup Celebs Reveal Their Best Brow Artist Advice | Live at Browista Newport Beach! In this inspiring on-the-road episode of the CEO Glow Show, Sheila Bella travels to Newport Beach, CA for Browista 2025, one of the most exciting events in the permanent makeup world. She interviews top PMU artists, contestants, and judges including Leann La, Alyssa Johnsen, Kintija Belska, Pia Laing
Walk by Faith: How Belle Cagas Bought a 6-Figure Business with $500
Walk by Faith: How Belle Cagas Bought a 6-Figure Business with $500 Ever wonder what happens when you truly walk by faith in business? In this heartfelt episode, Sheila Bella sits down with her dear friend Belle Cagas, founder of Yonder Coffee in Los Angeles, to share an incredible story of obedience, provision, and purpose. Belle reveals how she went from worship leader and teacher to owning a si
ESTHETICIAN CONFESSIONS AT THE IECSC IN LAS VEGAS TO HELP YOU GROW YOUR BEAUTY BUISNESS
ESTHETICIAN CONFESSIONS AT THE IECSC IN LAS VEGAS TO HELP YOU GROW YOUR BEAUTY BUISNESS Live from the International Congress of Esthetics & Spa (ICC) in Las Vegas, Sheila Bella takes you behind the scenes for the ultimate "beauty biz bathroom talk." This isn't your typical trade show recap—it's raw, hilarious, and deeply relatable. You'll hear unfiltered mini-interviews with estheticians, nurses,
20 NEW Beauty Clients in 4 Days! Here's How!
EP. 40 – 20 New Beauty Clients in 4 Days! Here's How! Think being great at your craft is enough to build a thriving beauty business? Think again. In this fiery kickoff to the Booked & Busy Challenge, Sheila Bella breaks down the real reason most beauty entrepreneurs struggle—and what it actually takes to start seeing consistent, high-paying clients. You'll learn: ✨ Why your skillset alone isn't ma
Is This Even REAL? a Team with ZERO Drama?!
Is This Even REAL? A Team with ZERO Drama?! Ever wonder what it's actually like working at a fully female-run business? From syncing menstrual cycles, to unforgettable moments at Korean spas—to ridiculous stories of borrowing underwear—this episode dives into the heart and hilarity of working with a team of powerhouse women that developed over years of hiring the right people and firing the wrong
37 Business Automation Tools Beauty Pros Need in 2025
💡 Automation isn't optional anymore—it's the cheat code to growing a 6 or 7-figure beauty business without burnout. In this jaw-dropping episode, I walk you through 37 of my must-have automation tools that helped me grow to $400K/month. Whether you're running a PMU studio, lash biz, med spa, or coaching empire, you'll walk away knowing EXACTLY how to: ✨ Automate your booking, follow-ups, reviews,
Viral Hacking For Beauty Entrepreneurs
Are you tired of pouring your heart into content that gets zero traction? You're not alone, and it's NOT your fault. In this episode of the CEO Glow Show, I'm revealing the viral hacking strategy I paid thousands to learn—but I'm giving it to YOU for FREE. This 3-step viral formula is designed to help beauty entrepreneurs, PMU artists, lash techs, med spa owners, and event organizers reverse-engin
ONE MINDSET SHIFT
Are you tired of feeling awkward or pushy when it's time to sell your beauty services? In this game-changing episode of the CEO Glow Show, we break down exactly how to sell high-ticket permanent makeup (PMU) services with total confidence—no sleazy sales tactics required. Whether you're a PMU artist, brow stylist, lash tech, or beauty entrepreneur ready to raise your prices and finally start attra
STOP SELLING SINGLE SERVICES | CEO Glow Show
STOP SELLING SINGLE SERVICES Are you still selling single sessions and wondering why your bank account isn't growing? This episode is your wake-up call. 🚨 Inside this power-packed masterclass, I'm sharing my Sales Simplified Framework — the exact script I used to build not one, but TWO multi-seven-figure beauty businesses. Whether you're a lash artist, PMU trainer, esthetician, or salon owner…this
THE SHOCKING SIMPLE STRATEGY BEHIND 7 FIGURE BRANDS
If you're a beauty entrepreneur still relying solely on Instagram posts to bring in sales — this episode will blow your mind. I'm Sheila Bella, and I built two multi-7-figure brands in the beauty industry using one powerful (and often ignored) strategy: conversations in the DMs. In this episode of The CEO Glow Show, I'm joined by Laura Obando, co-founder of Pretty Rich Bosses and the queen of DM s
The Family Story I Was Afraid To Tell
What if your deepest pain is also your greatest business superpower? In this raw and vulnerable episode of the CEO Glow Show, I, Sheila Bella, reveal the emotional story behind my childhood wound—how a complicated relationship with my half-sister Candy shaped the woman, leader, and beauty entrepreneur I am today. As beauty business owners, we carry stories from our past that quietly impact our con
6000 New Followers In 2 Months
Are you posting on Instagram and still not seeing clients come in? It's not your content—it's your strategy. In this episode of the CEO Glow Show, I'm breaking down exactly how to use Instagram Trial Reels to test, post, and grow without the pressure to be perfect. Whether you're a lash tech, PMU artist, esthetician, hair pro, or beauty coach, you'll want to grab a notebook. This episode will s
College Is A Joke
Do you really need a degree to be successful in the beauty industry? Spoiler alert: You don't. 💥 In this raw and real episode of The CEO Glow Show, I'm pulling back the curtain on the myths we've been sold about traditional success, and why courage, content, and conversations will take you further than any college course ever could. I'm sharing my own story of leaving nursing school, choosing fre
$4K A Month To $15K A Month As A Lash Artist
Are you hustling so hard you're burning out? You're not alone, beauty boss. In this powerful episode of the CEO Glow Show, we learn what it takes to build a profitable beauty business without sacrificing your sanity. From my wake-up call to the lessons that helped me create lasting success, this episode is a must-listen for beauty entrepreneurs ready to thrive — not just survive. Whether you're a
Work Less, Earn More: How Jenny Built a Thriving PMU Business in 3 Days a Week
If you're a beauty entrepreneur who's burnt out from hustling and craving a business that feels aligned, profitable, and sustainable this episode is your wake-up call. In this powerful conversation, I sit down with Jenny Norris Brown, PRB alum and owner of Good Vibrations Cosmetic Tattooing in Delray Beach, Florida. She shares how she went from juggling 12 doctors across 6 different offices to run
3 SMART WAYS TO SPEND YOUR TAX RETURN
Want to attract high-paying clients, scale your beauty business, and increase your profits? In this episode of The CEO Glow Show, I reveal the must-know strategies for beauty entrepreneurs who want to dominate the industry in 2025. Whether you're a PMU artist, lash tech, esthetician, beauty educator, or salon owner, these expert insights will help you grow faster, charge more, and create the freed
ARE YOU TOO HARD ON YOUR TEAM MEMBERS?
EPISODE 27: Welcome to the CEO Glow Show, the ultimate podcast for ambitious beauty entrepreneurs who want to elevate their businesses, make more money, and thrive in the competitive beauty industry! In this powerful episode, we shares raw, real, and relatable experiences from beauty business owners just like YOU! Whether you're a permanent makeup artist, lash artist, brow specialist, salon owner,
MARRIED TO A BEAUTY-PRENEUR IS NOT A WALK IN THE PARK
Is your spouse struggling to understand your business dreams? You're not alone! In this raw and honest conversation, my husband, Will, joins me to talk about the journey from skepticism to full support in our relationship and business. Whether you're a beauty entrepreneur, PMU artist, lash boss, or online coach, this episode is packed with real-life strategies to help you gain your partner's suppo
TOP 3 Investments Beauty-Preneurs Must Make To Scale
Are you stuck at the same income level in your beauty business? Whether you're a lash artist, PMU pro, esthetician, med spa owner, or salon boss, you NEED to make these 3 investments if you want to break through income ceilings and scale to six or seven figures. In this episode, I'm pulling back the curtain on what separates struggling beauty entrepreneurs from those who thrive—and it's NOT just a
Struggling With Confidence | CEO Glow Show
🚀 Struggling with confidence as a beauty entrepreneur? You're not alone. Confidence isn't about being the best in the room—it's about showing up authentically, knowing your worth, and stepping into your power. In this episode, I share my personal journey with imposter syndrome, self-doubt, and how I built a multi-million dollar beauty business despite those struggles. 💡 What You'll Learn in This E
STOP Attracting Cheap Clients!
Would you rather have 1,000 bargain hunters who haggle over your prices, cancel last minute, and never pre-book… OR 100 high-ticket, loyal clients who pay your worth, refer their friends, and never question your prices? If you're stuck chasing low-ticket, discount-hunting clients, this episode is your game-changer! 🚀 In today's episode, I break down: ✅ Why discount marketing is ruining your beauty
How to Keep Your Team Happy & Loyal For Years in Your Beauty Business
💡 Is your beauty business struggling with team turnover? Are you tired of hiring employees who leave too soon, causing chaos in your salon, spa, or PMU business? In this episode, I'm sharing the leadership secrets that helped me keep a loyal team for over six years—so you can stop the hiring headaches and start building a thriving, high-performing beauty business! 💼✨ 🔑 What You'll Learn in This Ep
Scale Your Business in 2025 with Confidence!
Ready to level up your business in 2025? 🚀 In this episode, Sheila Bella—a self-made multimillionaire and beauty industry mogul—reveals the 5 key strategies you need to scale your business this year. Whether you're running a beauty brand, an online business, or a brick-and-mortar store, Sheila's real-world tips are designed to help you grow smarter, not harder 🔥 What You'll Learn in This Episode:
Turning Pain Into Power: A Beauty Entrepreneur's Inspiring Journey of Faith and Growth
In this deeply inspiring episode of the CEO Glow Show, I sit down with Mackenzie, a remarkable beauty entrepreneur who overcame trauma, found her faith, and built a thriving beauty business at just 19 years old. 🌟 Mackenzie shares her raw and unfiltered journey of navigating personal challenges, rediscovering her faith, and transforming pain into purpose. This episode is packed with actionable ins
From Trauma to Triumph: Misti's Inspiring Journey of Faith, Healing, and Success
In this powerful episode of the CEO Glow Show, we dive deep with beauty entrepreneur Misti as she shares her raw and inspiring story of resilience, faith, and transformation. After facing heartbreaking loss, escaping an abusive relationship, and overcoming health struggles, Misti rebuilt her life and turned her passion for beauty into a thriving business. 🔥 What you'll learn in this episode: H
Balancing Business, Marriage, and Faith: Couples in Entrepreneurship | CEO Glow Show
Are you a beauty entrepreneur juggling business, marriage, and personal growth? In this episode, we dive deep into the challenges and triumphs of building a thriving beauty business with your partner. Whether you're dreaming of scaling your beauty brand, navigating work-life balance, or wondering how to get your spouse on board with your vision, this episode is PACKED with insights you won't want
Is A Sorority A Cult?
Description: In this powerhouse episode of CEO Glow Show, we take you behind the scenes of how we built a multi-million dollar permanent makeup business from the ground up, despite facing relentless doubt and negativity. We get real about overcoming toxic sorority culture and rejecting superficial standards to rise above the noise. You'll walk away with powerful marketing strategies that will ele
FAITHFUL FINANCES: Aligning Your Wallet With God's Will
In this powerful episode of the CEO Glow Show, we dives into the intersection of faith and finances with our special guest Christina Adele, a personal and business finance coach. Are you a beauty entrepreneur or small business owner looking to align your financial decisions with Christian values? Christina shares how biblical principles can guide your money habits, personally and in business, so y
No One Dreams Of This!
Description: Dive into the empowering world of beauty entrepreneurship with me and Jessica Mystic as we delves deep into my journey, exploring the strategies that catapulted the forefront of the beauty industry. In this episode: Sheila's pivotal role in reshaping beauty entrepreneurship. Insider insights on achieving financial independence and making a global impact. Proven tactics for s
I GOT MY LIPS TATTOOED
In this episode, I take you through my personal experience of getting my lips tattooed permanently with Mehrin Glam Studio. If you've ever considered permanent lip makeup, this video is a must-watch! 🎉 #PermanentLipTattoo #BeautyBusiness #SheilaBella #CEOGlowShow #PermanentMakeup #LipTattooJourney #BeautyEntrepreneur #MehrinGlamStudio #LuxuryBeauty #NoMoreLipLiner 📣 Subscribe to the CEO Glow Show
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