The My Wife Quit Her Job Podcast With Steve Chou
A podcast about entrepreneurs who quit their jobs to start successful online businesses. Through a series of personal interviews, Steve extracts the little details and the exact strategies that contributed to their success. All of the entrepreneurs featured on the show bootstrapped their businesses from the ground up and hustled their way to the top without risking their life savings, without sacrificing their relationships by working 100 hour weeks and without needing extensive technical knowledge. There is no fluff and every episode is packed with actionable takeaways.
Episodes
659: The #1 App In America Just Became Amazon’s Worst Nightmare
Amazon blocks AI shopping agents like Meta's Muse to protect a $68 billion ad business. Here is why that move hurts Amazon sellers and what to do about it.
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658: She Built a 7 Figure Clothing Brand With Just $5K in Bartending Tips
How to sell clothing on Amazon when Chinese sellers own the low end: Sharona Ozeri built a 7-figure resort wear brand from $5K in bartending tips. Here is her playbook.
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657: Can Ecommerce Brands Still Grow Without Social Media in 2026?
Bumblebee Linens has grown for 18 years without social media. Toni Anderson argues new sellers cannot skip it. Here is the honest answer for your stage and personality.
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656: The Reddit AI SEO Playbook Just Stopped Working
Reddit's citations in ChatGPT fell 86% overnight the same week Reddit joined the S&P 500. The gamification playbook that agencies charged $20K a month for is over.
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655: Ex Amazon Employee Reveals Where Sellers Are Quietly Losing Money
Where ecommerce sellers lose money: successful Amazon-only sellers now net low single digits, and the leak is fees that never appear as a line in their books.
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654: AI Does 80% Of My Job Now, But Here’s What It Sucks At
What AI cannot do for your business: supply missing context, judge creative work consistently, or hold instructions across a long task. Everything else, hand off.
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653: This Checkout Trick Can Increase Sales 91% Overnight. Should You Use It?
43% of shoppers abandon a store with no buy now pay later option, and BNPL on product pages lifted average order value 91%. Here is what it costs sellers.
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652: The Lawsuit Hitting Shopify Sellers Right Now (And How to Avoid It) With Steven Weigler
A wave of frivolous Shopify privacy lawsuits under CIPA (California) and FSCA (Florida) is hitting sellers with $6K-$20K settlement demands. Here's how to avoid them.
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651: How YouTube Is Quietly Becoming An E-Commerce Platform
YouTube dropped its affiliate threshold to 500 subs and lets creators tag physical products under videos. One under-10K-sub channel drove $20K in product sales last year. Here's the playbook.
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650: How To Build An AI Content System That Sounds Like You, Not A Robot
Steve and Toni break down the exact AI workflow they use to publish daily content that sounds human, not like generic ChatGPT slop.
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649: She Makes 6 Figures Selling Knitting Kits With Kari Capone
Kari Capone 10x'd her knitting-kit sales after one shop-floor conversation landed her in Wirecutter. Here is exactly how she did it and how you can too.
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648: Most Sellers Launch Their Products Wrong (Here’s the Better Way)
The fastest way to launch an ecommerce product today is to build the audience first and the product second. On a recent My Wife Quit Her Job podcast episode, my co-host Toni and I broke down a seven-figure product launch from someone in the ECF forums who spent zero dollars on ads. She built a community for a year before she ever mentioned her brand, and when she finally launched, her people bough
647: How To Make $2M Selling Creativity In a Box With Miroki Tong
Miroki Tong turned a deck of creative writing prompt cards into a $1M+ Kickstarter and still runs Meta ads at 4-5x ROAS. Here's the exact playbook for launching a niche product without an audience.
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646: How We’re Using Claude Code To Get Back 30 Hours A Week
Claude Code is the tool Toni and I use to save 30 hours a week running our ecommerce businesses. Here are the exact workflows we automated first, plus what to skip.
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645: What 300 7-Figure Sellers Told Us About The State Of Ecom With Andrew Youderian
Andrew Youderian surveyed 300 seven, eight, and nine-figure ecommerce store owners on the state of the industry. Manufacturing is up 50%, Amazon is fading, and owning a warehouse cuts your growth by 80%.
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644: The TikTok Shop Strategy That Turns $5K Into An Army Of Affiliates With Sohun Sanka
Sohan Sanka has helped brands drive $500M+ through TikTok Shop. Here's the real playbook for launching with a $5K budget, why only 0.4% of creators drive most sales, and how to build a hungry affiliate community.
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643: We’re Ditching WordPress After 12 Years. Here’s Why
After 12+ years recommending WordPress for ecommerce blogs, we're switching to Shopify's blog for new content. Here's why the tracking, AI-search, and user-experience math has flipped.
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642: Why Everything You Know About Ecommerce Is About To Break
AI agents will soon shop for consumers, bypassing every ad you run on Meta and Google. Here's what agentic shopping means for your ecommerce store, and the four things to invest in now to survive it.
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641: The Reddit Strategy That Gets AI to Recommend Your Brand
Reddit is 20% of AI-search citations. Here's the exact white-hat Reddit strategy Danny Kirk of ReddiReach uses to get ecommerce brands recommended by ChatGPT, Claude, and Perplexity.
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640: I Just Spoke at Shopify HQ. Here’s What’s Actually Working in Ecommerce Right Now
Live from Shopify HQ, here's what's actually working in ecommerce right now: unpolished UGC, brand story, differentiated products, and FAQ pages built for AI search.
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639: She Built A 6-Figure Cat Toy Business Because Someone Annoyed Her On IG With Dawn LaFontaine
Dawn LaFontaine of Cat in the Box shares the exact wholesale outreach playbook that closes at 50%, plus how one Instagram unfollow led to her 6-figure wool cat toy line.
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638: The Ecom Strategies Worth Stealing from Sellers Summit 2026
The best ecommerce strategies from Sellers Summit 2026: Reddit for AI search, TikTok Shop economics, wholesale sourcing tips, AI-cloned ads, and Shopify apps to vibe-code yourself.
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637: The AI Automation Stack Behind The Fastest Growing Ecommerce Brands With Leo Sgovio
Leo Sgovio breaks down the AI automation stack top ecommerce brands use to clone winning ads, launch on TikTok Shop, and sell out 5,000 units before Christmas without giveaways.
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636: Why Smaller Creators Are Winning Bigger Than Ever In 2026
AI turned every business into a content creator, so views alone no longer win. Here is what actually makes a creator stand out in 2026: memorability, opinion, and influence over reach.
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635: How To Get Paid $40K a Month to Post On Facebook With Jeff Rose
Jeff Rose makes almost $40K a month posting screenshots and text on Facebook through Meta's content monetization program. Here is the exact page-by-page playbook, with real numbers.
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634: Your Products Are Invisible to AI. The New Search Rules For 2026
AI agents now shop for buyers, and old-school keyword listings are invisible to them. Here is how to rewrite your product copy for agentic commerce and win in 2026.
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633: A Simple Meta Ads Change That Will 10x Your Returns With Scott Cunningham
Scott Cunningham's Meta ads clients hit best-ever performance by running long-form story ads based on Eugene Schwartz's 1966 desire framework. Here is the exact five-part master story to copy.
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632: The $7 Billion App Nobody’s Talking About (But You’re Already Addicted To)
Micro drama apps hit $7B in China by charging viewers 10-50 cents per 3-minute episode. Here is how the model works and how ecommerce and info sellers can copy it.
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631: Sabrina Ramonov Shares the AI Playbook That Got Her 500M Views in a Year
Sabrina Ramanov used AI to grow to 500M+ views in a year. Her full playbook: content system, posting cadence, vibe coding stack, and what actually converts.
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630: OpenAI Pulls Back. TikTok Reverses Course. Ecommerce Just Got Messy
OpenAI shelved its Shopify agentic checkout, TikTok Shop rescinded mandatory FBT, and the IEEPA tariff refunds are stuck. Here is what ecommerce sellers should actually do.
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629: Unglamorous Products That Quietly Generate Serious Revenue
Boring products beat trendy ones through repeat buyers, low knockoff pressure, and no viral crash. Here is how to find and sell profitable boring products online.
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628: The Amazon Listing Mistakes That Are Killing Your Conversions (And How to Fix Them) With Daniela Bolzmann
Daniela Bolzmann of Mindful Goods breaks down the Amazon listing mistakes that quietly bleed sales, and the exact fixes (titles, images, A+ content) that lift orders up to 2,500%.
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627: The Old Ecommerce Playbook Is DEAD (What’s Working In 2026)
Three shifts (AI search, video-first discovery, vibe-coded apps) have rewritten the ecommerce playbook for 2026. Here's what still works, what's obsolete, and the tactics store owners are using right now.
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626: The Content Strategies That Will Die In 2026 (And What’s Taking Over)
AI faceless channels, summarize buttons, and influencer fatigue are killing the old content playbook. Here are the 2026 content strategies actually working (and the ones about to die).
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625: The $1M/Month Brand Strategy That Most Amazon Sellers Are Missing with Janelle Page
Amazon is a race to the bottom, and the only escape is a brand customers actively choose. Janelle Page shares the framework she used to drive $475M in sales and scale Glamnetic from $80K to $3M a month.
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624: Why I’m Building An E-commerce Community (And What I’ve Learned So Far)
We are building paid ecommerce communities off Facebook and here is everything we have learned so far: why we picked Discord and Circle, what they actually cost, and how to price a community without inviting spam.
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623: Why 90% of TikTok Shop Sellers Fail & How The Other 10% Make Millions With Ian Page
Most TikTok Shop sellers get stuck in probation, bans, and 500-order limits. Ian Page breaks down the two hidden reasons 90% fail and the exact fixes the top 10% use to scale.
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622: Live Selling Strategies Top Sellers Use to Dominate in 2026 With Gracey Ryback
Live selling and influencer campaigns are minting new seven-figure brands, but only if you know the current mechanics. Gracey Ryback breaks down what actually works on TikTok, Amazon Live, and TikTok Shop in 2026.
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621: How Amazon Sellers Are Still Gaming Reviews Without Getting Banned With Dave Bryant
Dave Bryant of EcomCrew bought a fake Amazon review for $5 in 2026 and it posted in 10 days. Here is how sellers still game the system after Amazon's crackdowns.
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620: Our 2026 Business Plan With Toni Herrbach
The 2026 ecommerce business plan Toni Herrbach and I are running: fewer events, a paid community, AI-audited landing pages, YouTube long form, and paper-free ops.
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619: Why Most Apparel Brands Fail and How Robin Hall Built One That Didn’t
Robin Hall built Town Hall, a sustainable kids apparel brand, with $50K, zero paid ads, 84 event days a year, and grassroots wholesale hustle. Here is the full playbook.
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618: AI Tools Are Getting Scary Good – Here’s The Latest With Toni Herrbach
Steve Chou and Toni Herrbach break down the latest AI updates ecommerce sellers need to know: Gemini 3, ChatGPT shopping, AI avatars, and where the risks are.
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617: Charles Chakkalo Makes 8 Figures On Amazon Doing Something Everyone Said Was Dead
Charles Chakkalo runs an 8-figure Amazon resale business with two owned warehouses and 50/50 private label. Here is his exact retail arbitrage and wholesale playbook.
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616: The Black Friday Playbook We’re Using This Year
The Black Friday ecommerce playbook Toni and I are running this year: bundles, live selling, free gifts, flash shipping, and how to protect margins.
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615: How Montana Knife Company Hit 8 Figures On Shopify Without Amazon
How Montana Knife Company scaled to 8 figures on Shopify with US-made knives, a weekly drop model, and an obsessive email and SEO strategy.
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614: The Hidden Rules of Brand Deals That Influencers Never Talk About
The real playbook for influencer brand deals: how to price, negotiate, protect your channel, avoid net-90 traps, and build a media kit that closes.
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613: From Zero To Skincare CEO: How Cristina Brooks Potts Built Her Dream Brand
Cristina Brooks Potts built skincare brand Authentic Ego from scratch on $80K, no ads, no social, Reddit-driven growth. Full playbook here.
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612: Lessons From the Smartest eCommerce Founders At ECF Live
The best lessons from eCommerce Fuel Live 2025 in Bozeman: AI automations, Nano Banana, Facebook ads, hiring in Kenya, and founder to CEO shifts.
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611: The Shopify Features That Are Exploding Sales For Big Brands With Kurt Elster
Kurt Elster of EtherCycle breaks down the exact Shopify AI features big brands are using right now to lift conversions, AOV, and SEO traffic in 2026.
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610: How To Use AI To Scale 7 & 8 Figure Ecommerce Brands With Ritu Java
Ritu Java of PPC Ninja breaks down the exact AI automations, tools, and workflows 7 and 8 figure ecommerce brands use to scale ads, listings, and creative in 2026.
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609: Forget Apple Podcasts. This Is Where Listeners Really Are
YouTube is now the #1 platform for weekly podcast listeners. Here's why you should launch your podcast on YouTube, how to structure the channel, and the editing stack that makes it hands-off.
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608: Why Most Amazon Sellers Will Fail In 2025 (And What Winners Do Differently) With Norm Farrar
Norm Farrar breaks down the exact community, newsletter, and referral system winning Amazon and DTC brands use in 2026 to stand out, raise AOV, and stop competing on price.
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607: Will Vibe Coding Replace Shopify Apps? A Discussion With Toni Herrbach
Vibe coding lets ecommerce sellers replace $50-$500 a month Shopify and WordPress apps with custom builds in a weekend. Here is how it works and where it breaks.
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606: Kevin King On The Future Of Ecommerce: Amazon vs DTC In 2025
Kevin King breaks down where Amazon, DTC, TikTok Shop, and agentic AI are actually headed for online sellers, and what to do about it in the next 24 months.
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605: Why 99% Of Ecommerce Content Fails (And What Actually Works) With Chris Shaffer
Chris Shaffer breaks down why most ecommerce brand content fails and the exact YouTube-first strategy that works: niche over product, story over specs, done over perfect.
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604: Amazon In 2025: What It Takes To Sell At Scale (And How Ai Changes The Game) With Bernie Thompson
Bernie Thompson runs Plugable at eight figures on Amazon. He breaks down the AI stack, tariff math, and LLM SEO changes that keep a scale Amazon business alive.
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603: Why Vietnam May Be The Best Kept Secret In Sourcing With Jim Kennemer
Vietnam sourcing in 2026: current tariff status, real MOQs, best product categories, how to find suppliers, and how the process differs from China.
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602: How I’m Using AI To Grow My Store And Courses In Unexpected Ways
Four AI implementations I shipped on my ecommerce store and courses that lifted sales 10 to 18%, including similarity-based recommendations and vector search.
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601: Neil Patel’s Blueprint For Traffic, Growth & Making Money in a Saturated Market
Neil Patel breaks down how AI search, content packaging, and influencer ads are driving ecommerce traffic and sales in 2026, with real conversion data.
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600: She Couldn’t Find Her Tribe So She Built One From Scratch. Here’s How With Toni Herrbach
How Toni Herrbach and Liz Saunders used ChatGPT to plan pillars, content, lead magnets, pricing, and TikTok scripts for their new paid community.
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599: Ranking In The Age Of Chatgpt: What Google Isn’t Telling You With Jeff Oxford
Jeff Oxford of 180 Marketing on how SEO changes in the age of ChatGPT, what to stop writing, and the content that gets cited by AI overviews and LLMs.
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598: I Turned My Course, Blog, And Podcast Into An AI Bot – Here’s The Tech Behind It
The exact tech stack, workflow, and mistakes behind Stevebot, a RAG-based AI chatbot trained on 450+ course videos, plus how to build one for your own business.
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597: YouTube Just Declared WAR on TikTok Shop – Here’s What Sellers Need to Know With Brett Curry
Brett Curry of OMG Commerce on YouTube's new affiliate program, shoppable ads, incremental ROAS, and how e-commerce brands should test YouTube against TikTok Shop.
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596: Why Building a Community Might Be the Most Important Thing You Do This Year
My co-host Toni Herrbach and I compare Discord, Circle, School, and Facebook Groups for building a community in 2025, plus what to charge, how to moderate, and pitfalls.
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595: How To Launch A 75k/month Tiktok Shop With 0 Followers
Ian Page's TikTok Shop launch playbook: how brand-focused sellers hit $75K/month in six months with zero followers using affiliate sampling, GMV Max ads, and a giveaway cold start.
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594: This Amazon Feature Looks Helpful – But It’s Stealing Your Customers
Amazon Buy With Prime lifts Shopify conversions about 25% but hands your customer data to Amazon and takes 25-30% of your profit. Here is when it actually makes sense.
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593: Why So Many Entrepreneurs Hit A Wall And How to Break Through
Feeling stuck in your business even when things are working? Here is the 5-step reset Toni and I use to break out of a rut and find direction again.
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592: How To Find High-Margin Products Without Spending a Dollar Upfront With Izabella Ritz
Izabella Ritz's 4-step AI workflow for finding high-margin Amazon products: prompt-driven idea generation, VOC.ai review mining, ChatGPT persona polls, and a 4x cost-of-goods rule.
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591: What the Top 1% of Ecom Founders Revealed at Sellers Summit 2025
A full Sellers Summit 2025 recap: the talks, tactics, and takeaways from the top 1% of ecommerce founders on AI, SEO, ads, YouTube, and community.
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590: Why People Dumber Than You Are Millionaires (And What You Must Do Now!)
Why smart people struggle to get rich while dumber people build multi-million dollar businesses. The mindset traps that keep high-IQ earners stuck.
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589: Still Not on Camera? Here’s What It’s Costing Your Business in 2025
Why not being on YouTube is costing your ecommerce brand in 2025: real student case studies, growth timelines, on-camera angles, and email-capture strategies.
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588: Tariffs, Trade Wars, and Billion-Dollar Consequences
How the 2025 China tariffs and trade war are reshaping ecommerce: what to do with containers in transit, price strategy, sourcing pivots, and TikTok chaos.
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587: More Efficiency, Less Waste: How To Streamline Your Business In 2025
How to audit business subscriptions, cut wasted software costs, and use AI to automate tasks so your ecommerce business runs leaner in a downturn.
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586: AI Just Replaced Your Entire Marketing And Graphic Design Team. Here’s What’s Happening
How OpenAI's new image generation and Google Flash 2.0 are disrupting graphic design and marketing agencies, and how ecommerce owners can adapt.
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585: What’s Actually Working in Email Marketing Right Now (Real Examples)
Email newsletter strategies that work in 2025: local newsletters, viral content frameworks, monetization models, and the hidden boomer audience.
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584: Traditional Media Is Dying – Why Building An Audience Matters More than Ever
Traditional media is collapsing while content creators dominate. Why you should build your own audience now, plus the video podcast and creator playbook.
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583: Google’s Algorithm Update DESTROYED Affiliate Sites… Now What?
Google's algorithm updates gutted pure affiliate blogs. Here is where the affiliate dollars actually live in 2026, and how to negotiate deals that pay.
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582: Hyper-Targeting Customers For Your Online Store Just Got Shockingly Easy
Klaviyo's new AI CRM auto-builds segments, predicts next purchases, and unifies customer service. Here is how to hyper-target customers for your online store.
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581: The Must-Attend Sessions at Sellers Summit 2025 : Here’s The Agenda
Every session on the Sellers Summit 2025 agenda, what each speaker will teach, and how to pick an ecommerce conference that actually helps you grow your store.
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580: Is Starting A Podcast Worth It In 2025? Here’s Our Take
Is starting a podcast worth it in 2025? Here is the honest answer after 10 years of running one, including when to pick YouTube instead.
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