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The Business of Creativity

The Business of Creativity

Viral Tribe Entertainment 2 Episodes Aug 19, 2026

The Business of Creativity explores how creativity shapes iconic businesses, bold ideas, and cultural impact. Hosted by Sir John Hegarty, each episode features an iconic founder or creative leader, delving into how creativity has influenced their philosophy, product, brand, and way of working. From ideas and storytelling to design and innovation, creativity is the lens through which success is defined. In the age of AI, creativity is the true competitive advantage. This series celebrates the people who understand its power, and shows how creative thinking drives meaningful business success.

Episodes

Democratising Design with Canva Co-Founder⎪Cameron Adams
Democratising Design with Canva Co-Founder⎪Cameron Adams Aug 19, 2026 2174 In this episode of The Business of Creativity, host Sir John Hegarty sits down with Cameron Adams, co-founder and Chief Product Officer of Canva. Recorded live at the Cannes Lions festival, they discuss the power of serendipity, navigating early career stumbles, and what it really takes to build a globally transformative creative platform. Cameron reflects on his unique journey from studying law
Building a $2B Movement with Play and Resilience | Michael Acton Smith
Building a $2B Movement with Play and Resilience | Michael Acton Smith Aug 12, 2026 2688 How do you transform a simple concept into a multi-billion-dollar global movement? In this episode of the Business of Creativity series, host John Hegarty sits down with entrepreneur Michael Acton Smith—the creative mind behind: Firebox.com, Mind Candy (creator of Moshi Monsters), and the mental wellness app, Calm. Michael shares how he built distinct, memorable businesses by injecting playful
Building a Brand with Soul ⎪Trinny Woodall (Founder and CEO, Trinny London)
Building a Brand with Soul ⎪Trinny Woodall (Founder and CEO, Trinny London) Aug 5, 2026 3177 "People don't buy products... they buy how something makes them feel." — John Hegarty In this episode of The Business of Creativity, host John Hegarty sits down with fashion and beauty icon Trinny Woodall at the Trinny London headquarters in Chelsea. After 20+ years of working closely with women, Trinny recognized how women's relationships with beauty evolve—and how traditional beauty products of
"All the World Is a Stage" | Ryan Serhant
"All the World Is a Stage" | Ryan Serhant Jul 29, 2026 2348 Why do some businesses become cultural movements while others fade into background noise? In this episode of The Business of Creativity, Sir John Hegarty sits down with real estate mogul, media CEO, and bestselling author Ryan Serhant. From studying Theater at London’s Globe Theatre to building one of the fastest-growing real estate firms in the world, Ryan breaks down how sales is purely a "tr
Powering Up: How Octopus Energy Ripped Up the Corporate Rule Book | Greg Jackson (Founder of Octopus Energy)
Powering Up: How Octopus Energy Ripped Up the Corporate Rule Book | Greg Jackson (Founder of Octopus Energy) Jul 22, 2026 3107 How do you take on a heavily entrenched, multi-billion-pound monopoly and completely rewrite the rules? In this episode of The Business of Creativity, Sir John Hegarty sits down with Greg Jackson, the visionary founder and CEO of Octopus Energy. Awarded a CBE for his services to the energy industry, Greg looked at a sector defined by terrible customer service and rigid, outdated systems, and de
Scaling with Taste and Humanity | Michelle Kennedy (Founder of Peanut)
Scaling with Taste and Humanity | Michelle Kennedy (Founder of Peanut) Jul 15, 2026 3014 In this episode of The Business of Creativity, John sits down with Michelle Kennedy, the pioneering founder and CEO of Peanut. From her early days navigating late-night completions as a corporate M&A lawyer to helping shape massive social tech platforms like Badoo and Bumble, Michelle has spent her career understanding exactly where people find value. When she became a mother in 2013, she experie
Building a Global Brand with a "Nothing to Lose" Mentality | David Allemann (Co-Founder, On Running)
Building a Global Brand with a "Nothing to Lose" Mentality | David Allemann (Co-Founder, On Running) Jul 8, 2026 2069 What happens when you combine Swiss engineering, an ex-consultant, an advertising expert, and a garden hose? You get On, one of the fastest-growing sportswear companies on the planet. In this episode of The Business of Creativity, co-founder David Allemann pulls back the curtain on how a tiny Swiss startup disrupted global athletic giants to become a publicly listed powerhouse. David breaks dow
Building a Global Empire on Failure & Creativity | Sir James Dyson
Building a Global Empire on Failure & Creativity | Sir James Dyson Jul 1, 2026 2653 How many times are you willing to fail before you finally succeed? In this episode of The Business of Creativity Podcast, we sit down with one of the greatest inventors and entrepreneurs of our time: Sir James Dyson. Best known for revolutionising the vacuum cleaner and building a global technology empire, Sir James Dyson shares the brutal, brilliant, and often chaotic reality of the creat
The Secret Behind Great Storytelling | Jane Rosenthal
The Secret Behind Great Storytelling | Jane Rosenthal Jun 24, 2026 2838 In this episode of The Business of Creativity, Sir John Hegarty sits down with Jane Rosenthal, Oscar and Emmy-nominated producer, co-founder of the Tribeca Festival, and the creative force behind films including Meet the Parents, The Irishman and Bohemian Rhapsody. Jane has spent decades bringing stories to life, but her most impactful project may not have been a film at all. In the aftermath o
Why AI Won't Replace You (But Someone Using AI Might) | Gary Vaynerchuk
Why AI Won't Replace You (But Someone Using AI Might) | Gary Vaynerchuk Jun 17, 2026 2870 In this episode of The Business of Creativity, Sir John Hegarty sits down with Gary Vaynerchuk entrepreneur, investor, CEO of VaynerX, and one of the most influential voices in modern marketing. From transforming his family's liquor store into one of America's first major e-commerce wine businesses to building a global agency network, Gary's career has been defined by one thing: seeing shifts in
The Business of Creativity
The Business of Creativity Jun 10, 2026 98 The Business of Creativity series explores how creativity shapes iconic businesses, bold ideas, and cultural impact. Hosted by Sir John Hegarty, each episode features an iconic founder or creative leader, delving into how creativity has influenced their philosophy, product, brand, and way of working. From ideas and storytelling to design and innovation, creativity is the lens through which succes

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