B2BSalesMagic Quick Wins: Bite-sized Networking and Referral Building Tips
Bite-sized, actionable networking and referral building tips to grow your B2B professional services business, because selling into the C-Suite gets easier with strategic, well-timed referrals.
Episodes
How to tailor your discovery call for the type of buyer
=============CHAPTERS(00:00) Introduction(00:34) Promote the value of meeting(01:23) The 5 Types of B2B Buyers(02:49) Why you need to know the buyer type BEFORE your meeting(02:22) Tip 2: Make sure you have audience fit(05:03) Use a pre-meeting questionnaire(05:27) The 4 questions you need to ask pre-meeting=============NEXT STEPS👉 Register for our next public social »👉 Get your Visitors Pass
Maximize referrals through email list & newsletters
=============CHAPTERS(00:00) How much of your marketing & sales have you actually validated with your target persona?(00:29) Asking for a referral THROUGH an email list(01:10) What if I don't have an email list?(01:31) Tip 1: Find someone with related expertise(02:22) Tip 2: Make sure you have audience fit(02:46) Tip 3: Explore cross-promotions(03:19) Tip 4: Cross-promotions that are NOT sales
Use referrals to test & validate your sales & marketing
=============CHAPTERS(00:00) How much of your marketing & sales have you actually validated with your target persona?(00:23) For Marketing & Sales(01:16) If you're not in a community(01:35) If you're in B2BSalesMagic(02:19) How to get Target Persona Feedback(02:49) Marketing Example - My business card (Before vs. After)(04:09) Sales Example - Intros to lukewarm connections=============NEXT
Creating thought leadership isn't as hard as you think
=============CHAPTERS(00:00) Are you creating action-oriented thought leadership(00:20) "Don't make me talk to you only to find out you can't help me"(00:49) LinkedIn research on thought leadership(01:36) Checklist for creating action-oriented thought leadership(02:21) ChatGPT prompt for creating thought leadership(03:11) Example of what ChatGPT will return=============RESOURCES👉 LinkedIn Thought
If your business card was an ad, would anyone click?
=============CHAPTERS(00:00) Is your business card optimized for networking(00:36) Take a look at your business card(00:57) What's on the back?(01:36) Compare that to this(02:36) Showcase your content(03:22) Need help writing action-oriented content=============NEXT STEPS👉 Register for our next public social »👉 Join our networking mastermind community »=============B2BSalesMagic is the premiere ne
B2B Referral-Led Prospecting vs. cold-outbound
=============CHAPTERS(00:00) Introduction(00:15) Cold-Outbound #Prospecting (#b2bsales)(00:39) Traditional referrals(00:48) Why Referral-Led Prospecting?(01:51) Step 1 - Identify target industries(02:06) Tip - Use LinkedIn industries(03:10) Tip - Industry (not other attributes)(03:33) Tip - Pick industries that you sell the easiest into(04:55) Present your industries to your chapter(05:22) One-cli
Level up your referral intro with just one sentence
=============CHAPTERS(00:00) What thought leadership to include with your referral?(00:14) Standard referral(00:51) Thought leadership referral(01:52) Which would you choose?(02:17) How to make this easy(02:46) Exercise - Find 1 post you want to use(03:31) Add to your business card(03:42) What if you didn't find anything?=============NEXT STEPS👉 Register for our next public social »👉 Join our netw
Optimize your LinkedIn profile with Linkedin SEO
=============CHAPTERS(00:00) Are you easy to find?(00:42) Have you tried to google yourself or search for yourself on LinkedIn?(01:55) How do you make sure people can find you EASILY?(02:47) How LinkedIn search works(03:51) What keywords or phrase do you want to claim?=============NEXT STEPS👉 Register for our next public social »👉 Join our networking mastermind community »=============B2BSalesMagi
Quality referral intros with just 1-click
=============CHAPTERS(00:00) Member Directory(00:25) Referral Intro Snippet(01:07) Insightful Question(01:44) Minimum Budget Required(02:07) Ideal Customer & Referral Partner LinkedIn Industries(03:15) Search in LinkedIn(04:44) Referral Directory Template=============RESOURCES👉 Referral Directory Template »=============NEXT STEPS👉 Register for our next public social »👉 Join our networking mast
A networking mastermind is a game-changer
=============CHAPTERS(00:00) Roadmap(00:31) B2BSalesMgic Guiding Principle(01:40) Activity 1 - Curated Networking Events(02:26) Thought Exercise(02:45) Activity 2 - Networking Strategy Review(04:52) Thought Exercise(05:21) Activity 3 - Target Persona Feedback(07:12) Thought Exercise(07:38) Activity 4 - Referral-Based Prospecting(10:20) Thought Exercise=============NEXT STEPS👉 Register for our next
Will LinkedIn paid ads bring more webinar registrations?
=============CHAPTERS(00:00) Webinar collab results(02:00) LinkedIn paid ad results(03:56) Top 5 lessons learned(05:51) Webinar collab template=============RESOURCES👉 Webinar Collab Template »=============NEXT STEPS👉 Register for our next public social »👉 Join our networking mastermind community »=============B2BSalesMagic is the premiere networking mastermind community for B2B service providers.
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