Brand You Personal Branding
The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching. Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook for entrepreneurs, consultants, coaches, and creators. As a sought-after speaker and marketing strategist, he has worked with industry leaders and NYT bestselling authors. The podcast provides clear, practical advice to help you clarify your message and build a business that's unmistakably you.
Episodes
[#37] Is Your Messaging a Bit Bland? Here's a Quick Fix
I don't remember a single bowl of the rice my mom made me growing up. That's exactly what's wrong with how most personal brands write and speak right now. Take the free Idea to IP Assessment: A short diagnostic that scores your expertise across 8 areas and shows you exactly where it's ready to become intellectual property you can package, sell, and scale. Find your single biggest next move in abou
[#35] Attract, Nurture, And Then? Almost Everyone Gets This Wrong
My best friend's fiancée said yes last month. Nobody at the engagement party called it a conversion. Holding an audience is a relationship. Like a real human one, it takes three completely different skills. Take the free Idea to IP Assessment: A short diagnostic that scores your expertise across 8 areas and shows you exactly where it's ready to become intellectual property you can package, sell, a
[#34] Wasted, Spent, Offered: A Frame for Anyone in the Business of Helping People
I was scrolling old photos of my masterminds and events on my phone when a question surfaced. Did I actually do right by the people who crossed my path? Here are three words for anyone in the business of helping people navigate these feelings: Wasted, spent, and offered. The third is the one very few of us ever name. Take the free Idea to IP Assessment: A short diagnostic that scores your expertis
[#33] Most Masterminds Fail. Here's Why Some Thrive - with Sean Osborn
Join Mike Kim and Sean Osborn as they discuss the critical role of a mastermind group in fostering your personal and business growth. Sean shares his personal journey, illustrating how strategic mentorship within a mastermind setting can lead to remarkable business success. This conversation offers valuable insights for anyone looking to boost their entrepreneurship endeavors and achieve personal
[#32] What You're Calling an Identity Crisis Might Be an Evolution
What most people call an identity crisis is often an identity evolution. These feelings are becoming more frequent due to social media and the accelerating impact of AI. This video touches on psychology and how to find yourself in times of social change. Here are some things I've learned about how to fix myself and embrace self discovery. Get the Mike Kim Letter every Tuesday: https://mikekim.co
[#31] AI Probably Ripped Off My Book. Here's Why I'm Not Mad
Last week, my friend Lauren texted me about a book online that looked exactly like mine. Same orange cover. Same font. Same little black sticker. Different name on the spine. Turns out "Dave Stone" has been pumping out AI-generated knockoffs by the dozen. I should have been furious. I wasn't. I was tired. In this issue of the Mike Kim Letter, I unpack what I'm calling visibility fatigue — the e
[#30] The Tabloidification of the Internet (Why the Internet Got Worse)
Watch on YouTube » In this episode, I discuss "The Tabloidification of the Internet"... my observations on mass media and how click-bait headlines influence public perception. This discussion encourages critical thinking and media literacy in a digital media landscape. 1:46 - Social media is the new supermarket tabloid 2:58 - How Buzzfeed and Upworthy created click-bait 5:18 - Not all views should
[#28] I've Been Dating...
(Watch on YouTube or read on my site ») I've been going on something called an "Artist Date": a solo outing, once a week with your "Inner Artist," to something that feeds you creatively. The idea comes from Julia Cameron's The Artist's Way, a book that's been sitting on my shelf for a year. I finally decided to go through with it. A few links I mentioned, all in one place: The Artist's Way by Jul
[#27] From SXSW: The Work Behind the Work of Co-Presenting with Ryan Levesque
Recently, I presented at SXSW called You Are Still the Brand: What AI Can't Do For You alongside author, Ryan Levesque. Preparing together gave me a rare look at how someone I respect does their work, and it made me rethink a few things about my own process. Here's what I learned about preparation, deep work, and why there's a huge jump between $1,500 Hamilton tickets vs. $15 improv tickets. If y
[#26] How AI Will Impact Books with JJ Virgin
AI isn't killing books. The numbers say otherwise, and the opportunity for authors has never been bigger. In this conversation, Mike Kim (Wall St. Journal and USA Today bestselling author) and JJ Virgin (4x NYT bestselling author) talk about what actually happens to books in an AI world: who survives, who doesn't, and why your personal brand matters more now than ever. They also get into AI clones
[#25] The Return to Real in a Post-AI World with Ryan Levesque
Ryan Levesque built a SaaS company, had a life-changing exit offer fall apart at the 11th hour, and then realized something that shook him: he'd started hating his business, and as a result, he'd started hating himself. What followed was a radical reorientation: making a public confession to his audience that none of his emails over the past seven years had actually been written by him, moving to
[#24] The Five Voices of Thought Leadership
Your emails, posts, and captions sound generic because you shut off your real voice the moment you think you're supposed to sound impressive. You don't have a writing problem. You have a voice problem. I've spent over a decade as a brand strategist working with NYT bestselling authors and thought leaders, and I've found that nearly everyone falls into one of five voice types. This post may help
[#23] The Inner Game: What Charlie Munger Hating Math And Selling Myself Taught Me About The Game No One Sees
Take the Idea-to-IP assessment here » No business strategy will solve a nervous system problem. In this episode, I break down Charlie Munger's inversion principle, a powerful identity framework from mental performance coach Lauren Johnson, and why the most successful people I've worked with are always the most teachable. This is the inner game, and it matters more than any tactic. CONNECT WITH ME
[#22] 3 Ways to Protect Your Original Thinking and Voice in a Post-AI World
Take the Idea-to-IP assessment here » Your inner voice powers everything: what you say, write, and how you show up. But most people try to force it louder instead of turning down the noise. In this episode, I cover how tracking behaviors, sorting ideas vs. notes, and building a simple capture system protects your original thinking and ensures you don't default to being a copy of a copy or a copy.
[#21] The Voice Louder Than What You Say or Write
Take the Idea-to-IP assessment here » Most people think voice is just what you say or write. But there's a third voice that matters more than both: the voice of presence—what you emanate when people are around you. In this video, I unpack why developing all three voices is what creates real opportunity. CONNECT WITH ME Newsletter Instagram TikTok X (Twitter) LinkedIn Facebook
[#20] AI is the Ozempic of Thinking
Take the Idea-to-IP assessment here » What does a day worth repeating actually look like? Today, I talk about getting punched in the mouth by January (literally ended up in the hospital), why AI is the Ozempic of thinking, and how I'm putting guardrails around my brain in a post-AI world. If you're a hard-charging, high-achiever who defaults to being the engine instead of the architect, this one's
[#19] Take My NEW Idea-to-IP Assessment (While it's Free)
Take the Idea-to-IP assessment here » One of the most common problems I see: experts doing everything right but not getting the traction they should. Usually, it comes down to this: the right digits, the wrong order. You can have all the right numbers in a phone number, but if even one digit is out of place, you're not dialed in. That's why I built the Idea to IP Score Assessment—a free 30-questio
[#18] Reflections From Being Hospitalized Last Week
I spent last week in the hospital getting tests done after experiencing bad headaches. Everything came back clear, and I'm on the mend. While I was there, a line from Matthew McConaughey's book Greenlights kept coming to mind: "Can I live in a way that I look forward to looking back?" Sharing some thoughts on that experience and a few updates on what's coming up. EPISODE LINKS: Join the wa
[#17] My Reading List: Books That Shaped Who I Am and How I Think
I've spent years building a library that shaped who I am as a person and entrepreneur. From memoirs of obsessive creators to dark philosophy, relationship healing to marketing classics—these aren't just books I've read, they're books that changed me. Here's my full list (with some comic books, YouTube channels, and newsletters thrown in): http://mikekim.com/booklist CONNECT WITH ME Newsletter I
[#16] How I Plan My Annual Calendar (You Asked, I Answered)
Watch on YouTube » Read this episode » One of the most important aspects of my business costs about $12 on Amazon. It's a cheap plastic 12 month calendar that I stick on a wall. In this episode, I break down my entire annual planning system. I'll show you how I schedule big rocks (webinars, launches, events), build in proper runway and recovery time, and create the margin needed for life's inevita
[#15] 2025: What I Gave Up to Move Forward
Watch on YouTube » Read this episode » The past year has been a reckoning on work, grief, and self-trust. I reflect on the changes I made this year: what I built, what I cut, and what death clarified for me. This episode is about subtraction, nervous system regulation, and learning to live without numbing or chaos. I hope you find some of my learnings helpful. EPISODE LINKS: Join the waitlist for
[#14] The Unarmored Life and Making Peace with Peace
Watch on YouTube » Read this episode » Welcome to that in-between liminal week and a half between Christmas and New Year's. Every so often we get lucky and score two weekends during this stretch, and this year is one of them. This is one of my favorite times of the year. Despite the commercialization, this period is a rare cultural pause. A collective breath, if you will. For me, it's a time to li
[#13] My 14-Year Old Niece Interviewed Me About Influence and Personal Branding
Watch on YouTube » Read this episode » During her visit to New York City, my (sweetheart!!!) niece Nylah asked if I could help with a school project on social media and influence. (She thinks I'm an actual influencer, haha.) We braved the winter weather and did an interview while walking towards the Museum of Natural History. I always tell people that if you want to explain what you do, try explai
[#12] The Messenger Is More Important Than the Message - The New Rules of Personal Branding and Why Content Marketing is Dead
Watch on YouTube » Read this episode » Content marketing is dead. "How-to" isn't a differentiator anymore—AI can do that better than any of us. What actually cuts through now is the messenger, not the message. In this video, I break down why the shift from "How-to" to "How I…" content matters, how connection beats conversion, and why wisdom earned through lived experience is the real currency in a
[#11] Video Games Let You Start Over Without Losing Progress. Your Business Can, Too.
Watch on YouTube » Read this newsletter » I played (too many) videogames in college and often sank a lot of time into "character creation" – where you get to pick what kind of character you'll build for the game. Game developers knew players would obsess over getting it "right," so they built in something called a respec — a way to wipe your build, reassign your points, and start fresh without los
[#10] How Gratitude Became the Backbone of My Inner Life
Watch on YouTube here » I used to think gratitude was an obligation—something church kids did while passing an offering plate or something people talked about every Thanksgiving. But four years with The Five Minute Journal did something I never expected: it made me a grateful person instead of someone trying to feel grateful. EPISODE LINKS: The Five Minute Journal » Join the waitlist for 1:1 Adv
[#09] The Secret Season I'm Using to Reset and Rebuild My Business and Life
Watch this on YouTube » In this episode I break down the hidden season high achievers avoid: the quiet "wintering" phase where you subtract, repair, and redirect your energy to what actually matters. I share how cutting $25k/month in retainers, drinking 70% less, and reclaiming 80+ hours a month reshaped my life, creativity, and identity. If you're feeling the pull to shed old leaves and grow deep
[#08] From Expert to Author - The Strategic Blueprint for Writing a Book That Builds Your Business
Watch this on YouTube (recommended) » Last week, I hosted a live presentation called "From Expert to Author: The Strategic Blueprint for Writing a Book That Builds Your Business." While writing a book has always been a good idea for experts, I believe it's a non-negotiable in today's world. This is a long presentation, but I believe there's a lot you can learn from it. Check out the timestamps bel
[#07] Foundational vs. Frantic: Depth of Execution, Not Volume of Activity
Read this episode: mikekim.com/foundational-frantic Watch this on YouTube » This week's episode is a bit shorter because I'm preparing for a live training later this week on How to Write and Market a Bestselling Book (register below). My thoughts for this week: Just because the work is quiet doesn't mean it's not important. This really just boils down to a fight we all face: foundational vs. frant
[#06] An Inside Look at My Book Numbers - Sales, Strategy, and the Real ROI of Writing a Book
Read this episode: mikekim.com/book-roi Watch this episode on YouTube » In this behind-the-scenes breakdown, I share the real numbers and lessons from You Are the Brand: how large my email list grew, how the book hit the Wall Street Journal and USA Today bestseller lists, and how I turned one book into $250K+ in coaching and certification offers. You'll hear what it actually takes to hit th
[#05] The Economy of Meaning - What's Coming Next for Coaches, Guides, and Personal Branding in the Age of AI
Read this episode: mikekim.com/economy-of-meaning Watch on YouTube here » What if the next great economy isn't about money, content, or attention, but meaning? In this conversation, I unpack every major shift we've lived through—the Industrial, Knowledge, Digital, Creator, and Attention Economies—and why the next frontier for personal brands is the Economy of Meaning. It's a wake-up call for entre
[#04] The Delete-and-Replace Method: How I Rewrote the Stories Running My Life (and Business)
Read this episode: mikekim.com/delete-and-replace Watch on YouTube here » Most of us carry stories we didn't consciously choose. Growth usually requires letting go of those stories, but trying to them can feel impossible. In this episode, I share something that has helped me: instead of fighting to delete the file, save over it by creating new experiences in the same spaces. Some stories can only
[#03] The IP Empire - My "Antifragile" Strategy for Multiplying Markets (Without Starting Over)
Read this post: mikekim.com/ip-empire Watch on YouTube here » If your business depends on one market, one trending topic, or one lucky break, you're more vulnerable than you think. I'm breaking down the exact strategy I've used to take the same intellectual property and multiply it across multiple markets—creating an antifragile business that actually gets stronger during downturns. This is the fr
[#02] Three Mental Models That Help Me Make Better, Faster Decisions (and Live a Fuller Life)
It's common to agonize over decisions, but a few years ago I realized I was asking the wrong question entirely. Instead of "Did I make the right decision?" I started asking "How do I make better decisions faster?" That shift led me to discover and study decision-making frameworks - and these three have that completely changed how I approach business and life. 1:22 - One-way vs. Two-way doors 4:39
473 - The Newsletter-First Strategy That's Changing How I Build My Brand
I got sick this past week and it made me realize something important about my content strategy - I've been spreading myself way too thin. Sometimes it takes getting "punched in the mouth" (as Mike Tyson would say) to see what's really not working. So, I'm sharing my honest struggle with feeling scattered across multiple platforms and the bold new approach I'm testing for the next six months minimu
472 - Personal Brands - Learn from this Morgan Stanley COO's Wardrobe Wake-Up Call (with May Busch)
What happens when a hardworking analyst who gets mistaken for a flight attendant discovers she needs more than excellent work to climb the corporate ladder? May Busch's 24-year journey from junior analyst to Chief Operating Officer at Morgan Stanley Europe reveals the uncomfortable truths about executive presence, personal branding, and why your skills alone won't get you promoted. Some key points
471 - How Two Authors Wrote One Book: An Inside Look at Co-Authoring with Andy Storch
In this conversation, I team up with my friend Andy Storch to share the behind-the-scenes story of our new book Own Your Brand, Own Your Career. We pull back the curtain on what it's like to co-author a book from scratch, why we chose to self-publish, and how this project bridges my world of solopreneurs with Andy's corporate leadership audience. Beyond the book itself, we dive deep into collabora
470 - How Writing a Book Took a Hall of Fame Coach Beyond the Field with Dr. Barry Davis
In this conversation, I sit down with Dr. Barry Davis, a collegiate Hall of Fame baseball coach and author of Old Dog, New Tricks: The Power of Leading with Emotional Intelligence. Barry shares how writing books has not only shaped his leadership but also expanded his platform as a consultant, speaker, and facilitator. You'll also get some golden insights on coaching and mentorship. My favorite ta
469 - A Behind-the-Scenes Look at the Process of Writing a Book with My Client, Marissa Nehlsen
I sit down with author Marissa Nehlsen to share how we helped her bring her first book, Live Life Rich, to life. You'll learn how the book was conceived and structured, as well as some of the challenges we faced. You can also view this interview in studio on my YouTube channel here. If you've ever wanted to write a book or were curious about how the ghostwriter / client dynamic works, tune in. Get
468 - Rick Rubin, Johnny Cash, and the Secret Power of Taste in a Post-AI World
As AI continues to change how we work, I've been paying close attention to the one thing it can't replicate: taste. In this conversation, I share why I believe cultivating discernment is the real differentiator, how I'm personally practicing it, and what you can do to sharpen yours in business, branding, and creativity. Why I think AI can replicate skills but not intuition—and why that excites me
467 - The Coming Authenticity Premium - Why Your Voice Is Now Your Most Valuable Asset
Content alone won't set you apart anymore. AI can create more words, images, and videos than you could in a lifetime—but it can't replicate your voice, your perspective, or the way you connect with people. That's why what you say, how you say it, and the stories you share are about to become your most valuable assets. I've just spent weeks deep in conversations with some smart entrepreneurs, creat
466 - The Secrets and Stories I've Kept Hidden for a Decade - Til Eugene Choi Got Me Talking
When my friend Eugene Choi dropped by my place last week, we had one of the rawest conversations I've ever had about my business. For the first time, I opened up about the wins I've kept quiet, the mistakes that nearly sunk me, and the moments—and people—that altered my path forever. This is the unfiltered backstory I've never fully shared, until now. Tune in and, you'll hear:
465 - Starting Over After Losing the Life You Imagined (I'm Back)
As solopreneurs, so much of what we build is deeply personal. Our businesses are often born from the gaps in our own stories. In this solo episode, I reflect on the recent death of my father and the quiet grief that followed for the connection we never fully had. It made me confront how much of my business drive was rooted in fear and pain. This isn't a business episode in the traditional sense, b
464 - How I Reconciled My Relationship with My Father, My Past, My Pain
Watch this talk on YouTube » Entrepreneurs and high achievers like to talk a lot about how to rewrite their life story, especially in the context of their external accomplishments. I've found that growth more happens in the unseen moments - the times of pain, heartache, and the decisions we face that require courage, forgiveness, and presence. When I got the call that my dad was dying, I knew I ha
A personal update...
There's been a lot going on lately, so I thought I'd pop in and give you an update. Sorry I've been missing my podcasts...
463 - Persuasion for One-Person Brands - Lessons from Fortune 500 Insider Ellin Sidell
If you're a solopreneur, you already wear every hat: marketing, sales, content, client delivery. But there's one skill that ties it all together –– persuasion. In this episode, I sit down with Ellin Sidell, Fortune 500 leader-turned-author of The Influence Advantage. In this episode, you'll discover: Why persuasion is a skill you can master—even if you're introverted or uncomfortable with sales H
462 - Rich Relationships - How to Create a Million-Dollar Network for Your Business with Selena Soo
Want to build a network that actually works for you — without faking extroversion or burning out? Today, Selena Soo joins me to talk about what it really takes to build a million-dollar network in today's world. From defining your inner circle to learning how to ask for help, this conversation is packed with practical wisdom and hard-won insight. Why introverts can often be great relationship bui
461 - Why Being Nice is Keeping Your Clients from their Best Results with Jay Ferrugia
Jay Ferrugia has spent over 25 years transforming lives through strength — but not just in the gym. In this episode, we dive into the mindset, discipline, and raw honesty it takes to create real results in any field. Jay shares why playing nice often holds your clients back, how to build trust without people-pleasing, and why authenticity isn't a brand strategy — it's a lifestyle. Whether you're i
460 - Think Like a Millionaire - Heidi DeCoux's Top 6 Money + Mindset Shifts
Heidi DeCoux is an entrepreneur, tech innovator, and financial literacy advocate. Heidi has successfully built and scaled four businesses with 50%+ profit margins and sold three of them, one of which resulted in a 7-figure exit. In this conversation, Heidi shares some of the most important principles for success. Her latest adventure is launching the tech startup, Cashflowy.ai — a bookkeeping, cl
459 - If You're a Coach Scared of AI, Listen to This (2025)
🧰 Get my book, You Are the Brand: https://amzn.to/40Ntc2O If you're a coach worried that AI is replacing human connection or will steal your clients, this is for you. There are two perspectives to what I'm sharing: From me to you, coach to coach: These are five reasons AI cannot replace you as a coach. From you to your clients: Use and adapt these points in your marketing to show why coaching can
458 - The Harsh Truth About AI Taking Over Coaching Industry
AI isn't coming — it's already here, reshaping the coaching, consulting, and expert industry at a speed that's catching many off guard. In this episode, I share an unfiltered look at how AI is changing the personal brand space and what you must do right now to stay relevant, trusted, and in demand. This isn't a tech tutorial — it's a wake-up call. You don't need to fear AI… but you do need a plan.
457 - 5 Big Mistakes When Trying to Monetize with a Small Audience
Turning your expertise into real income doesn't require a massive audience—yet so many people get stuck believing they need one. In this episode, I break down the five biggest mistakes people make when trying to monetize their skills, and I'll share the simple shifts that can unlock your true earning potential. 0:50 - The single biggest mistake: pricing too low from the start 1:50 - The "traffic
456 - 92% of Solopreneurs We Surveyed Said This… And It Explains Why They're Stuck
Robby Fowler is back to join me on the show and we've got some interesting insights to share. During a recent launch, we surveyed solopreneurs—coaches, consultants, and service-based experts—and 92% admitted to making a critical mistake that's keeping them from consistent clients and revenue. The good news? Once you fix this, everything changes. In this episode, we break down: What 92% of solopre
455: Behind-the-Scenes of My Private Talk in Uganda - The Power of Asking Better Questions
In this episode, I'm bringing you a rare, behind-the-scenes leadership talk I gave for Ugandan Water Project, covering life transitions, unlearning old beliefs, and how asking better questions leads to better answers. If you've ever found yourself wondering What am I going to do with my life?, this episode will challenge you to rethink success, identity, and purpose. I share the pivotal moments th
454: Why I Went to Uganda and What it Revealed About My Business and Life
What happens when you step outside your comfort zone and immerse yourself in something bigger than yourself? Fresh from a great trip to Uganda, I'm grappling with deep questions about work, meaning, and the unexpected ways life pulls us forward. This episode is a raw, unfiltered reflection on what I experienced—and how it's shifting my perspective. 🔹 The real reason I said yes to this trip after y
453: Why successful people feel empty after achieving their goals with James Beng Lee
Today I talk with James Beng Lee to rethink success. Whether it's hitting a financial goal, publishing books, or building a business, many people reach a point where they ask: What now? James has worked with top performers across various industries and has seen firsthand how success can often feel hollow when it's not defined correctly. We discuss the phases when people start questioning their def
452: Never-before-told personal stories that shaped my life as a bestselling author
In this episode, my friend Nick Cavuoto flips the script and puts me in the hot seat. We cover everything from my childhood dreams of becoming a comic book artist to the lessons I've learned from my parents, my entrepreneurial journey, and why books have become my personal legacy. I also open up about my relationship with my father—how we went nearly a decade without speaking, the wild stories fr
451: Building a Unicorn Team to Make Big Things Happen with Jen Kem
If you've ever felt stuck doing everything yourself, this episode is for you. In this episode I sit down with Jen Kem to talk about her new book, Unicorn Team, and how it changed the way I think about building a team, managing ideas, and stepping into my own role as a leader. We share the hard truths about why working harder isn't the answer and the mindset shifts that make all the difference. Wh
450: Life Beyond Business - Why I'm Taking a (Hopefully) Life-Changing Trip to Africa
In this episode, I open up about my decision to travel to Uganda—a trip that's less about adventure and more about reconnecting with what truly matters. After more than a decade in an industry that glorifies success and appearances, I've found myself searching for deeper meaning and alignment in life and work. This journey represents a step away from "life as usual" and into the unknown. Why a d
449: The Director's Cut of My Book: A Fresh Look at 'You Are the Brand'
What if you could breathe new life into your book and connect with readers in a fresh, personal way? In this episode, I share a simple but powerful strategy I've started using: creating a "director's cut" of your book. This approach not only gives your book a second life but also doubles as a standout marketing strategy on YouTube. Tune in to hear why this works, how I approached it for You Are th
448: 7 Lessons from a Decade in Full-Time Business for Myself
In this first episode of 2025, I reflect on a decade of being in business full-time (I went full time in August of 2015). This is an honest look at what it truly takes to build a life and business that align with your values. Whether you're just starting out or a seasoned entrepreneur, I hope these stories and insights will inspire you to live and work with greater intention. The 7 Lessons: Pain
447: How I Matched My Day Job Income—and Left Corporate Life Behind
If you're dreaming about leaving your 9-to-5 to build a business, but you're unsure where to start, I get it. Nearly 10 years ago, I was in your shoes—working long hours as a CMO, feeling unfulfilled, and wondering how I could create a life on my terms. In this episode, I'm sharing exactly how I made the leap to full-time entrepreneurship, including the hard lessons I learned along the way and the
446: What Pro Wrestling Taught Me About Breaking the Hustle Cycle
In this episode, we explore the drawbacks of hustle culture and the importance of integrating rest into our lives for sustainability. Through my experience with professional wrestling, I learned how relentless work without breaks can lead to burnout. The episode encourages listeners to rethink their approach to work by simulating urgent scenarios to practice delegation and task management. By prio
445: When the Life You Thought You'd Have Isn't the Life You End Up With
In today's episode, I get real about how my life hasn't turned out the way I expected—and how that's okay. I've spent a lot of time questioning the "standard" path of success and realizing that it's not always the one we're meant to walk. I f you've ever felt like your life isn't going as planned, or if you've wondered if you're climbing the right mountain, this episode is for you. I'll share how
444: The Big 5 Every Business Should Prepare For - Death, Disability, Divorce, Disagreement, and Retirement
In this episode, Robby and I explore essential strategies for strengthening both business and personal relationships. We emphasize the importance of preparing for the "big five" challenges — death, disability, divorce, disagreement, and retirement — by having effective contingency plans in place. Drawing from the wisdom of mentor Marissa Nielsen and real-life examples, we underscore the value of t
443: Atmospheric Re-Entry - A Tiny Hack to Completely Change Your Post-Travel Blues
Travel can be exhilarating, but what happens when the excitement fades, and you're left with the quiet solitude of home? In this episode, we delve into "atmospheric re-entry," a process of easing back into daily life after the highs of travel. Learn how to make coming home just as fulfilling as the journey itself with these insightful strategies. Explore the concept of "atmospheric re-entry" and
442: Why Live Events are the Secret Weapon to Highly Engaged Coaching Programs and Communities
In this episode, Robby and I discuss the art of creating unforgettable live community events. We explore the power of in-person gatherings, highlighting their ability to foster stronger community connections and energize participants. From the strategic integration of events early in a program's lifecycle to planning successful standalone gatherings, we share tips on managing costs, maintaining en
441: The Only 3 Ways to Make More Money in Your Personal Brand Business
Listen in to a discussion on maximizing your business's revenue while fostering genuine community connections. This episode explores strategic methods for boosting profits through smart pricing, the significance of personal branding, and the art of creating meaningful relationships beyond mainstream platforms. Learn how to navigate the complexities of a diverse product suite and focus on authentic
440: Post-Mastermind Live Reflection from Effingham - Lessons Earned and Learned
In this episode, I share how our mastermind gatherings have evolved from focusing on content to fostering genuine connections and community. Join Lauren Davis, Jeremy Bielawski, and me as we explore the magic of intimate settings and unique activities that create meaningful experiences. We discuss self-reflection, acceptance, and the pursuit of joy beyond traditional business norms. This episode p
439: My Simple Hack for Booking More High-Quality Leads at My Conference Booth
In this episode, I discuss strategies that can turn your convention booth into a lead-generating powerhouse. Drawing from my recent experience at JJ Virgin's Mindshare Conference, I share techniques like text-to-opt-in features and the strategic use of Calendly links to create meaningful connections with event attendees. Alongside booth strategies, I also share travel hacks to help you stay energi
438: From Random Emails to Newsletters - Why It Might Be Time to Shift Your Email Marketing
In this episode, Robby and I discuss the art and science behind crafting consistent and engaging newsletters. Robby shares his journey of maintaining his "Four Wins" newsletter for 180 consecutive weeks, providing insights for solopreneurs, consultants, and coaches. You'll discover how a structured format and the 'Five Cs' framework can revolutionize your content creation process. We also discuss
437: My Strategy for Building a Thought Leadership Brand From Scratch
Join us as we discuss the intricacies of building a thought leadership brand from scratch. This episode is packed with actionable insights on leveraging personal branding, forming strategic partnerships, and meticulously planning book launches. Discover how platforms like TikTok can be pivotal in career growth and learn from real-world examples of branding powerhouses like Jeff Bezos and Elon Musk
436: Everything I'm Shedding in My Business and Life
Listen in to this episode as Robby and I have a conversation about embracing life's transitions. Fresh from a Hawaiian getaway, I share a newfound sense of clarity and purpose. Robby joins in to discuss his recent shift into empty nesting and adapting to his wife's new work-from-home routine. Together, we explore the importance of unplugging, the emotional depth of letting go, and the beauty of re
435: Building Better Brain Health for Business Owners with Dr. Shabnam del Kar
Join us in this episode as we explore the essential aspects of brain health designed for solopreneurs. Featuring guidance from Dr. Shabnam del Kar, a leading expert in brain health, we discuss strategies to maintain and enhance cognitive functions, combat digital distractions, and understand the role of AI in boosting mental efficiency. Discover effective habits and actionable tips to ensure your
434: The Practice and Skill of Self-Awareness for Coaches, Facilitators, & Consultants with Jane Singleton
This episode explores the significant role of self-awareness in effective coaching and leadership. Jane Singleton, an expert in cognitive profiles and educational leadership, shares her invaluable insights on how understanding oneself can catalyze both personal and professional growth. Discover innovative tools like the "identity dashboard" and learn how to navigate the complexities of feedback an
433: The Importance of Emotional Intelligence for Professional and Personal Relationships with John Manzano and Josh Finley
In this episode, we discuss relationships and emotional intelligence with guests Josh Finley and John Manzano. Discover how the right connections can act as "rocket ships" that propel you forward while the wrong ones can hold you back. Through candid conversation, learn about the pivotal roles of self-awareness, emotional intelligence, and humility in fostering meaningful relationships. Gain insi
432: Your Relationship with Money - Impulse, Optics, or Wealth with Neal Phalora
In this episode, we have a conversation with Neal Phalora to explore the connection between money and spirituality. Neal is a seasoned coach who blends business acumen with spirituality. In this discussion, he shares strategies for understanding the emotional energies tied to wealth. From addressing past wounds to mastering emotional reframing, Neal offers a roadmap for achieving genuine fulfillme
431: How to Step into Your Voice and Own Your Opinions with Dr. Meghan Walker
Listen in as we sit down with Dr. Meghan Walker, a former naturopathic doctor and health systems innovator, to explore her inspiring journey of finding and owning her voice in the business world. Dr. Walker shares valuable strategies for balancing professional success with personal growth and well-being, navigating regulatory hurdles, and transitioning from ego-driven to soul-driven business pract
430: You Are the Brand LIVE - The Messenger is Just as Important as the Message
Tune into my impromptu session from You Are the Brand LIVE, held earlier this year in Palm Beach Gardens, FL. I normally do not speak at my own events, but one of our presenters got sick so I ended up doing a 'fireside' chat of sorts and shared a bit of a mix of things including: Observations of the expert industry after being in it for ten years How podcasting and media as a whole is changing W
429: The Most Important Question I Ask on My Coaching or Mastermind Intake Form
In this episode, Robby Fowler and I discuss the impact of support systems and genuine feedback on personal and professional growth. We reveal how a seemingly simple question, "Where do you get your support and encouragement from?" has transformed our coaching approach. We also go into our "burning ears hot seat" exercise from our mastermind groups, where members receive unfiltered encouragement an
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