The Marketing Misfits
Discussion with the greatest minds in business today in a casual format. Kevin King and Norman Farrar dig into the stories that make up some of the most forward thinking entrepreneurial minds and the pivotal moments along their roads to success.
Episodes
Rank on AI Search in 14 Days... | Gloria Chou
Are you still wasting money on strategies from 2023 hoping ChatGPT or Claude will magically recommend your e-commerce brand to shoppers?🔥 Join the Marketing Misfits Newsletter https://misfits.news Stop scrolling and start pitching. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with PR expert Gloria Chou to reveal how small brands are using earned media to dominate AI se
How to Build AI Apps in Minutes (This is How You Scale) | Andrew Erickson
Stop burning your time on manual tasks when AI can run your marketing and backend. 🔥 Join the Marketing Misfits Newsletter https://misfits.news In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Andrew Erickson, a former Qualcomm engineer who built and sold two physical product brands (including a wooden map company) for seven figures. From hand-writing postcard
From $280K in Debt to an Agency Empire... | Chris Rawlings
What happens when you try to grow your e-commerce startup too fast, take the wrong venture capital, and lose everything in a hostile takeover? In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Chris Rawlings, the brilliant mind behind Sophie Society. Chris shares his wild, unconventional journey from growing up in an experimental, off-grid solar house in the fo
Stop Spending Thousands on Product Photography (Use This Instead) | Zehra Soysal
Stop burning your margins on expensive product photography packages, costly 3D renders, and endless back-and-forth with freelancers for a few listing images. 🔥 Join the Marketing Misfits Newsletter https://misfits.newsThink again. In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Zehra Soysal, the Harvard MBA founder of Savanah AI, to discuss how AI is completely
You're Closer to AI Mastery Than You Think... | William DeVito
Is your AI integration actually saving you money, or are you just automating chaos? 🔥 Join the Marketing Misfits Newsletter https://misfits.newsMost businesses that "add AI" end up spending more, quietly walking it back, and blaming the tech. The real reason is almost always the same: they automated a broken system. Garbage in, garbage out. In this episode of Marketing Misfits, Norm Farrar and Kev
Stop Writing AI Marketing Slop (Do This Instead) | Mike Kaput
Are you tired of drowning in generic "AI marketing slop"? You aren't alone. As AI rapidly evolves, the days of typing a basic prompt into ChatGPT and getting a winning marketing campaign are over. 🔥 Join the Marketing Misfits Newsletter https://misfits.news In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with AI marketing expert Mike Kaput to discuss the massive shift
Amazon's Secret Algorithm Shift (Don't Get Left Behind) | Jaimin Patel
Are you still relying on traditional keywords while Amazon’s Rufus (now Alexa), takes over product discovery? 🔥 Join the Marketing Misfits Newsletter https://misfits.news In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Jaimin Patel, founder of Aakaar AI, to uncover the hidden layer of AI that most Amazon sellers are completely missing. It's not just about slapping
The Amazon Habit Killing Your Shopify Store.... | Kurt Elster
What if your Amazon store is quietly setting you up to lose everything? 🔥 Join the Marketing Misfits Newsletter https://misfits.news Most Amazon sellers think dabbling in Shopify means just uploading their listings to a new platform. Kurt Elster, host of the Unofficial Shopify Podcast and one of the most respected Shopify strategists in e-commerce joins Norm Farrar and Kevin King to expose exactly
Is Selling on Amazon Dead? | Mike McClary
Back in the early days of Amazon FBA, sellers enjoyed incredibly cheap storage, massive search visibility, and pay-per-click ads for as low as 12 cents. 🔥 Join the Marketing Misfits Newsletter https://misfits.news Today? The competition is fierce, margins are squeezed, and building a business solely on Amazon is no longer a viable strategy. In this episode of Marketing Misfits, Kevin King and N
The Shocking Truth Every Local Business Should Know... | Chris Gray
if your business isn't optimizing for AI agents, you are about to be completely left behind. 🔥 Join the Marketing Misfits Newsletter https://misfits.news In this episode of the Marketing Misfits, Kevin King and Norm Farrar sit down with local marketing savant Chris Gray. Chris drops some of the most ruthless, outside-the-box marketing tactics you will ever hear for brick-and-mortar and home servi
The $140 Billion Scam That's Stealing Your Ad Spend... | Rich Khan
Did you know that out of the $700 billion spent on digital marketing in 2024, a staggering $140 billion was stolen by fraudsters? 🔥 Join the Marketing Misfits Newsletter https://misfits.newsIf you are running digital ads, there is a high probability that 20% to 25% of your traffic is entirely fake, generated by bots, malware, and human fraud farms. In this eye-opening episode of Marketing Misfits,
The $9 Billion Secret Behind TikTok Shop | Ron Lynch
Think the infomercial is dead? Think again. The infomercial industry didn't disappear; it actually took over everything. 🔥 Join the Marketing Misfits Newsletter https://misfits.newsIn this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with legendary marketer Ron Lynch. Ron is the creative genius behind some of the most iconic product launches in history, including the Geo
The Secret to a Business That Runs Itself | Jhana Li
Are you pouring marketing dollars into a business that's secretly leaking profit? 🔥 Join the Marketing Misfits Newsletter https://misfits.news Many entrepreneurs believe they can simply out-market their operational problems, but trying to scale chaos will only break your business faster.In this episode of the Marketing Misfits, Kevin King and Norm Farrar sit down with Jhana Li, operations expert
Nobody Realizes How Much Money is on LinkedIn (The B2B Lead Gen Playbook) | Joshua B. Lee
If you are tired of fighting for views on TikTok or Instagram, it is time to pivot to the platform where real business actually happens. 🔥 Join the Marketing Misfits Newsletter https://misfits.news The average income on LinkedIn is over $130,000, almost double that of other major platforms and four out of five users are business decision-makers.In this episode of Marketing Misfits, hosts Kevin Ki
The Dark Psychology of Gen Z Buyers... | Sarah Levinger
Why are traditional marketing frameworks completely failing with today’s younger consumers? Because you can't use traditional hype to sell to a generation operating from a baseline of hopelessness. Subscribe to the Marketing Misfits newsletter - https://www.misfits.news/ In this episode of the Marketing Misfits, Kevin King and Norm Farrar sit down with DTC consultant and behavioral science expe
Why Nobody Trusts Your Brand Anymore (And How To Fix It) | Rachel B. Lee
Is your personal brand ready for the shift toward AI answer engines like Perplexity and ChatGPT? Subscribe to the Marketing Misfits newsletter - https://www.misfits.news/In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Rachel B. Lee, the "Branding Ladyboss" and co-founder of Standout Authority.Rachel reveals why "BS Marketing" is dying and how professionals can
The Webinar GOAT: The Secret to $100M Webinars | Jason Fladien
Most people run webinars completely wrong. In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with the legendary Jason Fladlien, the man responsible for some of the biggest launches in internet history, including a $57 million webinar and massive 8-figure launches with Iman Gadzhi. Jason breaks down the "Pitch Upfront" strategy, the psychology of delayed gratification
The Reason Your Marketing Funnel Sucks (And How to Fix it) | Steve Larsen
Most entrepreneurs think their funnel is broken. According to Steve Larsen, the real problem usually isn’t the funnel... It’s the hook, positioning, and message.In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Steve Larsen (former ClickFunnels CMO and Russell Brunson’s funnel builder) to break down what actually drives leads, conversions, and sales online.They dive de
Direct Mail Isn't Dead (It's Thriving) | Dr. Wilson Zehr
Everyone thinks direct mail is outdated. Meanwhile, it’s still delivering $12 for every $1 spent, reaching every household in America 6 days a week, and producing engagement rates digital marketers can only dream about. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Dr. Wilson Zehr, founder of Zairmail, to break down why direct mail still works, how it integrates wi
The New AI-SEO Playbook: Dominate AI Search Results in 2026 | Tracy Graziani
In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Tracy Graziani, founder of Green Fire Strategy, to break down why companies stall after early traction, why “hypergrowth” can actually be dangerous, and how the best teams scale through process, empathy, and consistency, not rockstar hires.Tracy explains how real growth comes from aligning sales, marketing, and service
How a Joke Turned Into a Cigar Empire... | Brandon Wells
Some of the best business ideas don’t come from a boardroom. They come from a slow conversation, a shared experience, and a product that forces you to sit down and actually talk. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Brandon Wells (aka Cigar Mechanic) to break down what a cigar broker actually does, how cigar brands grow without in-house reps, and why the c
Why You Feel Stuck as an Entrepreneur | James Friel
Entrepreneurs don’t burn out because they lack ideas. They burn out because they stay stuck doing work they should have left years ago. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with James Friel, founder of 57 Hats, to break down why growing businesses start bleeding time, money, and energy and how founders can systematically escape roles that are holding them back.
The Shopify Mistake That Costs Amazon Sellers Thousands... | Scott Cunningham
Amazon sellers are waking up to a reality shift. Owning customer data. Building lifetime value. Controlling email, retention, and repeat buyers. And unlocking Shopify’s edge as AI, LLM search, and agentic commerce change how people shop. In this episode of Marketing Misfits, Shopify expert Scott Cunningham breaks down why Amazon sellers are moving to Shopify, how to build a real brand instead of c
Why Most Paid Communities Suck... | Jordan DiPietro
Most creators focus on attention.The smart ones turn that attention into trust. And trust creates optionality. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Jordan DiPietro to break down how content becomes trust, how trust becomes community, and why the best communities can charge $10,000–$25,000 per year without hurting conversions.Jordan has built at the center
Secret AI Shortcuts Your Competitors Use Daily... | Rachel Woods
Most companies are using AI wrong. They think it’s about cutting staff or automating a few tasks. But the real power of AI is something much bigger. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Rachel Woods, one of the world’s top AI operations experts, to show how businesses are turning their internal playbooks into AI-powered systems that can run entire workflow
Why Landing Pages Are Failing in 2025 | Luca Borreani
Landing pages alone don’t convert like they used to. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Luca Borreani, founder of ZipChat.ai, to break down why conversational marketing is replacing static funnels and how AI chat is quietly becoming one of the biggest conversion unlocks in e-commerce. Consumers now spend hours talking to ChatGPT, asking detailed questio
How Agentic AI Will 10x Your Business in 2025... | Dan Ashburn
If you teach, coach, sell information, or run an online business, this episode is a wake-up call. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Dan Ashburn, founder of Titan Network, to break down how AI, agentic systems, personal brand, and community are reshaping marketing, e-commerce, and education at a speed most businesses are not prepared for. Dan explains
How I Made $1,000,000 By 18... | Makenna Riley
What does it take to build a million-dollar online business before you turn 18? In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Makenna Riley, entrepreneur and co-founder of GSD, to break down how she started making money online at 12 years old, launched profitable businesses during COVID, and helped her mom, infomercial legend Forbes Riley, pivot online when the wo
She Lost Everything... Then Built a Fitness Empire | Ingrid Macher
What happens when you lose your money, your health, and almost your life — all at once? In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Ingrid Macher, a fitness entrepreneur and global influencer who went from being broke, overweight, and facing a near-death asthma attack… to losing 50 pounds in 90 days and building a multi-million-dollar wellness business serving mi
Why Your Newsletter Strategy is FAILING | Matt McGarry
Most creators have no idea how powerful newsletters are right now. In this episode, you’ll learn why email is outperforming every social platform and how top operators are turning simple weekly emails into six-figure profit machines. Kevin King and Norm Farrar break down their own newsletter playbooks (including selling $4,500 dedicated sends and hitting 62 percent open rates) and sit down with M
Every Brand Needs a Podcast in 2025 [AI-Proof] | Eric Ryan
In this episode of Marketing Misfits, we break down why podcasting is becoming one of the most powerful trust-building tools in the age of AI and how brands can use it to stand out instead of blending into AI sameness. Our guest Eric Ryan went from LinkedIn Live to a cable TV show, built a 19-person podcast production team, and developed a framework for becoming “niche famous” so clients come to
15 Years of Sourcing Secrets in 60 Minutes... | Kian Golzari
From sourcing 24-karat gold iPhones for Real Madrid stars to navigating the chaotic landscape of new Trump Tariffs, Kian Golzari has seen it all. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with one of the world's leading sourcing experts to break down exactly how smart brands are adapting their supply chains in 2025. Kian reveals his "insider" strategies for legally
$997 Per Ticket!? The Bride Who SOLD OUT Her Wedding (Literally)
This episode breaks down what’s actually working on YouTube right now, and why most creators still miss it. Marley Jaxx joins Kevin King and Norm Farrar on Marketing Misfits to explain how hooks, open loops, storytelling, and disruption are rewriting the entire playbook for creators, entrepreneurs, and brands. Marley also shares the viral story behind her latest project. She’s selling tickets to h
ChatGPT is Killing Your Strategy... | AI Expert Lutz Finger
AI isn’t coming. It’s here. And most e-commerce brands are sleepwalking straight into extinction. In this episode of Marketing Misfits, Norm Farrar and Kevin King talk with Lutz Finger, Cornell faculty member, AI researcher, and former Google & LinkedIn exec, about how AI is rewriting the rules of e-commerce, branding, and marketing. Lutz breaks down what 99% of sellers don’t understand: Chat
He Sold His Brand to Start Gambling?! | Michael Jackness
Former eCommerce powerhouse Mike Jackness went from owning multiple 7-figure Amazon brands to running one of the fastest-growing YouTube gambling channels in Las Vegas. In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King unpack how Mike turned his decades of Amazon and affiliate marketing experience into a completely new media business and how it’s already breaking even in just
Only 1% of Brands Are Ready for AI Search... Are You? | Peter Kostandenou
What happens when a Canadian entrepreneur flips broken PlayStations into millions, gets a $10M buyout, then loses almost half to taxes and builds again? In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Peter Kostandenou to uncover the highs, lows, and lessons of his unconventional journey from eBay hustler to tech exec. Peter shares how he: - Accidentally went viral
Storytelling Is the Last Skill AI Can’t Replace... | Rain Bennett
In this episode of Marketing Misfits, documentary filmmaker and storytelling expert Rain Bennett joins Norm Farrar and Kevin King to unpack why authentic storytelling is more valuable than ever. With AI flooding content channels, your voice and human emotion are what set your brand apart. Rain shares: - The power of short-form storytelling (and what a 6-second story actually looks like) - Why ove
Why These Shark Tank Founders Went ALL IN on Retail...
Is retail really dead? In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with three powerhouse guests who prove otherwise, Doug Harding from Wholesaleretaildistribution.com , Kirk Hyust from Turbo Trusser (a Shark Tank deal with Kevin O’Leary), and GC Brown, founder of UpCup Koffee, a fast-growing functional mushroom coffee brand. You’ll hear how these brands are cracking
She Turned Facebook's Big Problem Into FREE Leads... And Made Millions | Kim Dang
From flipping used car parts to launching a viral Chrome extension, Kim Dang has done it all. In this episode of Marketing Misfits with Norm Farrar and Kevin King, Kim reveals how she built and sold multiple businesses including automating a wrecking yard, traveling the world while earning passive income, and building GroupConvert, a Chrome extension that turned Facebook group answers into a thriv
Stop Being a Boring Brand... | Jesse Wroblewski
What separates boring brands from billion-dollar breakthroughs? In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Jesse Wroblewski, author of Marketing for Supervillains, to break down the art and science of true brand differentiation. Forget chasing trends. Jesse reveals how the best brands from Liquid Death to Metallica’s Blackened Whiskey break out of the commodit
$70M on TikTok Shop?! The Halo Effect on Amazon Revealed | Jay Hunter
Jay Hunter, CRO at MaryRuth Organics, breaks down how they’ve scaled to over $500M/year in supplements, how their TikTok Shop strategy feeds Amazon sales through halo effects, and why most brands get everything wrong about influencer marketing and channel diversification. This is a masterclass in real-time execution. You'll learn: - The $35M Amazon boost from TikTok Shop - Why they target comple
Amazon’s AI Doesn’t Care About Keywords Anymore | Ritu Java
AI is a tidal wave, are you ready for it? In this explosive episode of Marketing Misfits, Norm Farrar and Kevin King sit down with the brilliant Ritu Java (CEO of PPC Ninja) to expose why most Amazon sellers are marketing wrong and how AI is forcing a return to the fundamentals. Discover why targeting just one customer avatar is a costly mistake, and how mastering the Five Levels of Awareness (fr
Forbes Riley’s Pitch Formula That Made $2.5 Billion in Sales
What if you could turn anything into a must-have product... Just by how you pitch it? In this episode of Marketing Misfits, we’re joined by the legendary Forbes Riley, the Queen of Pitch herself, who’s sold over $2.5 billion in products through infomercials, live TV, and now, social commerce. Forbes breaks down the psychology of effective selling, the power of storytelling, and why people never
AI will Replace You: How Brands Are Being Left Behind | Amara Omoregie
What happens when you combine private equity, AI automation, and CRM mastery? You get an unforgettable conversation with Amara Omoregie, a growth operator who just sold her agency and is now running CRO, CMO, and CTO strategy across a $400M portfolio. In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with Amara to talk about: - Why AI will replace you if you don’t adapt -
My Wife Quit Her Job So We Built a $1,000,000 Brand | Steve Chou
In this powerful episode of Marketing Misfits, Steve Chou from My Wife Quit Her Job dives deep into the psychology behind high-converting eCommerce marketing, why most Amazon sellers are missing the mark with branding, and how the Life Force 8 framework can revolutionize your ads and brand messaging. 💡 Learn how Steve built a 7-figure DTC brand selling personalized handkerchiefs, navigated away f
What Brands Get Wrong About Influencers | Gracey Ryback
Most brands chase big influencers. Then wonder why sales do not move. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Gracey from Deal Cheats to break down why small creators sell more, how to structure commissions and retainers, and the outreach email that actually gets replies. We cover creator vs influencer vs affiliate, how to set expectations, and how to use AI
She Built a Fortune 500 Skincare Brand From $0 | Denice Duff
Ever wondered how a 52-year-old actress turned a homemade face cream into a multi-million dollar skincare brand and even landed on the Inc. 500 list? In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with Denice Duff, founder of In Your Face Skincare, to unpack her journey from Hollywood sets to creating a cult-favorite beauty line. Denise reveals: - How she went from mak
The Dark Truth About The Amazon Supplement Industry | Adam Ackerman
In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with Adam Ackerman, a 7-figure Amazon seller and founder of Turnkey Health & Beauty to expose what most sellers are doing wrong in the highly competitive supplement space. You’ll learn why your generic white-label bottle isn’t enough anymore, how shady manufacturers are hurting your brand, and the critical red flags you
Neil Patel’s SEO Strategy for 2025 (Rank on Every Platform)
AI isn't coming. It's already here. If you're not adapting, you're falling behind. In this explosive episode of Marketing Misfits, Neil Patel breaks down exactly how AI is changing everything for Amazon sellers, marketers, and brands in 2025. From Google’s new AI Overviews and ChatGPT’s $10B revenue run rate, to how large language models (LLMs) are influencing SEO, branding, and consumer trust, N
I Built a $21M TikTok Shop Empire (Steal My Strategy) | Tiffany Ivanovsky
In this episode of Marketing Misfits, Tiffany Ivanovsky shares how she went from extreme couponing and MLM chaos to dominating TikTok Shop and running a live-selling empire. We get into her transition from LuLaRoe to launching her own boutique, how she leverages live video to build trust, and what it really takes to thrive on TikTok Shop today.She unpacks her framework for running low-overhead, hi
The Rise of AI Answer Engines (AEO): Why SEO Is in Trouble...
In this episode of Marketing Misfits, we sit down with Kasim Aslam—founder of Solutions 8 and one of the top minds in performance marketing—to unpack how AI is reshaping the fundamentals of growth, strategy, and creative in 2025. Kasim walks us through the biggest lies marketers still believe, how to train AI agents with the right mental models, and why the future of marketing is all about framew
How to Make $70K in a Day Sending Emails | Nate Kennedy
"Email Is Dead"? Think Again! Discover the Hidden Power of Newsletters for Explosive Revenue, Influence & Community. Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ Whether you think email is old news or you’re building the next media empire, you’ll love this content-rich episode. Join Norm, K
How a $2,500/hr Google Ads Expert Scales Real Businesses | John Moran
Unlocking Digital Marketing Mastery: From Metrics to AI-Driven Growth! Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ Are your marketing efforts truly effective, or are you just chasing vanity metrics? Join Norm and Kevin on this episode of the Marketing Misfits as they dive deep with Google Ads
How AI Will Reshape Digital Marketing in the Next 24 Months | Jordan Hall
Is AI Making Expertise Worthless? The Shocking Future of Marketing Revealed! Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ Join Norm and Kevin as they dive deep with special guest Jordan Hall into the seismic shifts happening in the world of marketing and online business. In this eye-opening epi
How DTC Brands Conquer Retail | Michael Esposito
Ever wondered how to take your successful Amazon brand from the digital shelf to the physical aisle? Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ In this episode of Marketing Misfits, join Norm and Kevin as they sit down with retail expert Mike Esposito of Crossover Strategies. Mike, who helped
The Art of Branding: Design, Packaging and Strategy for Impactful Brands | Kitty Lai
Unlock the secret sauce behind viral brands, and how much difference can extraordinary branding and packaging really make? Get ready for stories, strategies, and branding secrets you’ve never heard before! Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ On this episode of Marketing Misfits, Norm a
The Future of Shoe Design: How AI Is Redefining the Sneaker Industry
What if AI and 3D printing joined forces and completely revolutionized the way we think about fashion? Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ Imagine a world where every pair of shoes is made just for you: customized, sustainable, and designed by AI. Sounds like science fiction? Think aga
Marketing in an AI-First World: How to Sell Smarter | Adam Gilad
Are we on the brink of an AI revolution that could reshape human connection forever? Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ From dating and relationships to marketing and business, our guest Adam Gilad explores how AI, psychology, and communication are transforming our world. Packed with
The ICE Method: A Framework for Nine-Figure Business Growth | Josh Hadley
Unlock the mindset and strategies that separate average entrepreneurs from those who build brand empires! Step inside the world of e-commerce leaders and hear what it truly takes to conquer business “boss levels,” navigate shiny object distractions, and build a powerhouse team, all while keeping faith and family close. Discover powerful strategies, expert tips, and breakthrough tools to grow your
This Secret Newsletter Strategy Will BLOW UP Your Business
Seeking true authority, explosive growth, and real connection with your audience? Newsletters aren’t dead, they’re the secret weapon most marketers overlook. Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/ Join Norm and Kevin as they battle newsletter myths and break down how a simple email can launch
How Quitting Your Business Can Make You A Millionaire | Mary Harcourt
Think a small pivot can’t change your life? Meet the entrepreneur who turned lockdown lemons into a global lighting empire that’s lighting up salons, tattoo studios & clinics worldwide! Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/ Dive into this episode as we uncover Mary’s journey. Learning to
How to Achieve Long-Term Success For Founders and CEOs | Mayur Sethi
What if the secret to scaling your brand lies not in doing more, but in letting go? Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/ Uncover the mindset shifts, systems, and stories behind 8-figure exits with this Marketing Misfits episode featuring the electrifying Mayur Sethi. Discover why founders w
How Smart Businesses Are Using AI to 10x Their Income (AI-Powered Video Content Strategies)
What happens when our two marketing masterminds take the stage in Vegas? You get an unfiltered, hilarious, and insightful dive into the future of AI, marketing, and business strategy. Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/From late-night laughs and unique Vegas experiences to groundbreaking AI
The "Billion View Formula" That Will Help Your Videos Go Viral
What if we told you that mastering the first 6 seconds of your video could put you in the top 1% of content creators? In this episode, viral video expert Adley Kinsman reveals the untold secrets behind her billion-view formula. Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/ From crafting scroll-stopp
YouTube Masterclass: Everything You NEED to Know About YouTube Marketing | Brett Curry
Discover the secrets to dominating YouTube and e-commerce with insights from the online marketing and advertising expert Brett Curry. Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/ This episode of Marketing Misfits dives deep into why watch time is the ultimate YouTube metric, the power of organic cont
U.S. Manufacturing Is Back - Tariffs, Vertical Integration, and AI...
U.S. manufacturing is back—but not the way you think. In this episode of Marketing Misfits, factory owner and sourcing expert Jason Azevedo shares how brands like Walmart and GM are reshaping their supply chains through vertical integration, automation, and American-made products. He breaks down the real economics of reshoring, the AI tools changing factory floors, and why most sellers have no clu
AI Just Changed Sourcing FOREVER... Don't Get Left Behind
Kerim Kfuri pulls back the curtain on the real engine behind big brand success—logistics, sourcing, and perception. In this deep-dive episode, Norm and Kevin explore how tariffs, supplier leverage, and nearshoring myths are reshaping eCommerce for Amazon sellers and DTC brands. Kerim shares why the money isn't made in selling, but in the supply chain, and how US-based sourcing, automation, and per
Why Big Brands Spend MILLIONS on Domains... And How You Can Profit Too!
In this episode of Marketing Misfits, Jeffrey Sass shares wild lessons from B-movies, domain investing, and branding that every entrepreneur needs to hear. From the marketing genius behind The Toxic Avenger to the power of owning the right domain name, Jeffrey reveals how businesses can use storytelling, branding, and digital real estate to stand out. He also uncovers the hidden opportunities in d
You’re Using LinkedIn Wrong - Turn LinkedIn into a Lead Machine! | Judi Fox MMP #043
In this episode of Marketing Misfits, Judi Fox breaks down how to dominate LinkedIn and turn connections into real business opportunities. She reveals the biggest mistakes professionals make on LinkedIn, how the algorithm actually works, and the best strategies to boost engagement. Judi shares expert insights on profile optimization, lead generation, and why comments and reposts matter more than l
Your AI Content Strategy is COMPLETELY Wrong | Dan Kurtz | MMP #042
In this episode of Marketing Misfits, Dan Kurtz breaks down the latest Google algorithm update and how it’s changing SEO forever. He dives into the hidden factors that determine rankings, why AI content fails without branding, and how to build an online presence that actually lasts. Dan also reveals how Google is cracking down on bots, what businesses need to do to stay visible, and why most affil
Why No One Cares About Your Content (And How to Fix It) | Molly Mahoney
In this episode of Marketing Misfits, Molly Mahoney shares her expert insights on confidence, storytelling, and AI-driven content creation. Get Molly's free resources here - https://Molly.live/MMP She breaks down how to grab attention instantly, why most speakers fail to connect with their audience, and how to use AI tools to create engaging, authentic marketing. Molly also dives into pattern inte
Simple Fixes to Skyrocket Website Conversions [CRO Tips] | Marty Greif | MMP #040
In this episode of Marketing Misfits, Marty Greif, a conversion rate optimization (CRO) expert, reveals the small website changes that drive massive sales. He shares the biggest mistakes killing conversions, the psychology behind buyer trust signals, and why most websites leave money on the table. Marty also discusses the real impact of AI on conversion rates, why phone numbers on websites matter
Most Entrepreneurs Fail - How to Succeed When Others Quit | Shamori Battle | MMP #039
In this episode of Marketing Misfits, Shamori Battle reveals the networking secrets that separate struggling entrepreneurs from those who build lasting success. He dives into the mindset shifts needed to navigate business growth strategies, build genuine relationships, and avoid common entrepreneurial pitfalls. From high-stakes business deals to the real challenges of wealth building, Shamori shar
$100,000 Water Bottle?! Insane Luxury Branding Strategies That Work! | MMP #038
In this episode of Marketing Misfits, Norm Farrar and Kevin King dive into the fascinating world of branding, marketing, and product differentiation. From Red Bull’s innovative grassroots strategy to the intriguing story behind a $100k bottle of water, they explore how businesses turn commodities into cult-followed brands. Along the way, they uncover lessons from luxury items like Louis Vuitton an
Redefine Your Brand with the Creator Economy! [Influencer Marketing 2025] | Ian Sells | MMP #037
In this episode of Marketing Misfits, Ian Sells dives into the fast-changing world of the creator economy and how brands can leverage influencers, UGC, and affiliate strategies to dominate their markets. From building trust with creators to navigating the complexities of IP compliance, Ian shares invaluable insights on staying ahead in the ever-evolving world of e-commerce and social media marketi
I Made $5 Million as a Creator - Now It's Your Turn! | Justin Moore | MMP #036
In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by sponsorship coach Justin Moore who shares insider tips on landing high-value sponsorship deals, creating long-term brand partnerships, and navigating the evolving world of influencer marketing. Justin reveals the secrets behind his ARC framework—Awareness, Repurposing, Conversion—and how creators can use it to pitch eff
The Art of Funny Sales Videos (Use This Today) | Joseph Wilkins MMP #035
🎥 Learn How to Make Videos That Sell with Humor! In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by Joseph Wilkins, founder of Funny Sales Videos, to explore the art and science of creating funny, engaging sales videos that convert. In this episode find out: - The 8-step process to crafting videos that hook your audience. - Why humor can skyrocket your sales if done rig
Amazon vs. Retail: The Hard Truth Every Seller Needs to Know | Doug Pick | MMP #034
In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Doug Pick, founder of the iconic Heroes brand, to unpack the secrets of succeeding in the Consumer Packaged Goods (CPG) space. From humble beginnings to landing multi-decade partnerships with Walmart, Target, and Walgreens, Doug shares: - Proven strategies for creating standout packaging that sells. - The hidden costs a
You’re Losing Money Without These Affiliate Strategies | Amber Spears | MMP #033
In this episode of Marketing Misfits, Amber Spears shares her journey from SEO beginnings to becoming a leader in affiliate marketing and partnership strategies. Amber dives into her proven affiliate marketing tips, offering insights on building affiliate programs that drive results and creating trust in business relationships. She also highlights sustainable marketing tactics and the power of div
Direct Mail... The Untapped Marketing Secret | Maxximillian Seijo | MMP #031
In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by Maximillian Seijo from PostcardMania to dive deep into the surprising power of direct mail marketing. Maximillian explains why physical mail is far from outdated and how businesses can combine it with modern technology like automation and QR codes for incredible results. From abandoned cart recovery to hyper-targeted ca
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