Wedding Industry Insider
Wedding Industry Insider is a business podcast for wedding planners and coordinators aiming to build a profitable and sustainable wedding planning business without burnout. Host Eddie Babbage, CEO of Timeline Genius, interviews top wedding professionals, venue owners, and industry experts. Topics include pricing strategies, client experience, marketing, and work-life balance. Each episode delivers actionable insights for both new and established wedding professionals.
Episodes
196 - How Chelsea Brooke Started Her Wedding Business with Styled Shoots and Daily IG Posts
Chelsea Brooke started her wedding planning business with 3 followers and no events to showcase. Here's the roadmap she took to success. Tune in and discover: What Chelsea gained from 9 styled shoots in her first year of business, and whether she recommends posting on Instagram every day. Why Chelsea opened a second business... and why she eventually gave it up. What caused Chelsea to lose her p
#195 Weighed Down by Your Wedding Planner Tasks? Katie Hendricks is Getting You Back to the Work You Love
Is your wedding planning business running you? Katie Hendricks of Masterfully Managed shares step-by-step systems that free up your time, protect your business, and get you back to the work you love. Want more from Wedding Industry Insider? Check it out!
#194 Content Creation: Everything Wedding Planners Need to Know (with Reagan Teel)
Should wedding planners hire a content creator? Reagan Teel of Unveiled Content Co. breaks down how it works, what it costs, and how to sell it to your clients. Want more from Wedding Industry Insider? Check it out!
#193 What's Your Next Level as a Wedding Planner? (with Sam Sheehy)
When Sam Sheehy became a mother, she created systems to keep her wedding planning business running without her 24/7 care. Here's how she did it. Ready to reach your next level as a wedding planner? Timeline Genius can help get you there - start a free trial now.
#192 - The Content Strategy AI Can Never Replace (with Akua Konadu)
Storytelling strategist Akua Konadu joins Eddie for a thoughtful conversation about how wedding planners can stand out amid AI-generated noise. Tell your story, grow your business — and let Timeline Genius handle the timelines. Try it free. Want more strategies for growing your wedding planning business? Subscribe to Wedding Industry Insider on Apple Podcasts or Spotify!
#191 Ready to Take Wedding Planning Full Time? Here's How to Quit Your Day Job (with Gavin Snyder)
For wedding planners, a "day job" can often seem like our lifeline, but it can also hold us back. Here's how wedding entrepreneurs give it up and go full-time. Want more from Wedding Industry Insider? Check it out!
#190 - How Does a Luxury Wedding Planner Only Make $24k? (The Fall and Rise of Gabrielle Pinkerton)
Gabrielle Pinkerton (Cause We Can Events) talks about losing money as a luxury wedding planner, and how she finally got it right. Tune in and hear all about: Choosing employees and pay rates that work for your business and finances. Negative energy that can take over a wedding planning team. What Gabby learned from planning events for nonprofits and how she still supports organizations as a luxur
#189 Dana Kadwell Has Wedding Planning Down to a Science
What happens when a scientist becomes a wedding planner? Here's how Dana Kadwell uses SOPs and data to run her business. Want more from Wedding Industry Insider? Check it out!
WII 188 - Georgie Mitchell Doesn't Plan Luxury Weddings (And You Don't Have to Either)
Wedding Planner Georgie Mitchell talks about cringey TikTok videos, flat-fee pricing, and why she doesn't plan luxury weddings. Want more from Wedding Industry Insider? Check it out!
WII 187 - 5 Ways Wedding Planners Can Stand Out to Gen Z Couples (With WedVibes Founders Daria Neretina & Alina Krupenina)
Daria Neretina & Alina Krupenina are bringing us the best marketing strategies to reach Gen Z couples. Daria & Alina are the founders of WedVibes, and they've got some surprising and expert-level insights for wedding planners. Want more from Wedding Industry Insider? Check it out!
WII 186 - A Special Conversation with Eddie Babbage
In this special episode, Eddie Babbage sits down in the guest chair to talk about entrepreneurship and the inner workings of Timeline Genius. This interview was a joy to record, and we hope it will transform the way you listen to every Wedding Industry Insider episode. Here are some of the fun topics Eddie Babbage covers this week: How Eddie's childhood and early career led him to entrepreneursh
WII 185 - Becca Pountney and the Death of the Marketing Funnel
RIP to the marketing funnel, and welcome to the Marketing Theme Park. Becca Pountney tells us how to resonate through the noise and chaos. Want more from Wedding Industry Insider? Check it out!
WII 184 - What Annette Naif Learned Making Negative $57 Per Hour
Everyone has to start somewhere. And for Annette Naif's first event, her starting pay was negative $57 per hour. Annette is our guest this week on Wedding Industry Insider, and this lively conversation is full of fun anecdotes, helpful advice, and thoughtful reflection. She's sharing excellent marketing advice and dishing out her secret sauce to networking. Here's what we've got in store for you i
WII 183 - Broc Barton's Top Leadership Tips For Wedding Planners
Broc shares the biggest keys to his success as an entrepreneur and offers easy-to-follow advice for anyone who wants to become a stronger leader for their business. This episode is perfect for wedding planners who want to start 2026 on the right foot - ready to make confident decisions and see big growth. Want more from Wedding Industry Insider? Check it out!
WII 182 - Learn to be a "Money Person" [Rebroadcast with Candice Coppola]
Not a money person? Neither was Candice Coppola. But after some tough mistakes and hard-learned lessons, she dug herself out of her financial difficulties and became a thriving wedding planner and mentor. Tune into this insightful rebroadcast to learn how to make the most out of your wedding planning business. Want more from Wedding Industry Insider? Check it out!
WII 181 - Fallon Carter Solves Your Wedding Planner Problems [Rebroadcast]
Fallon shares reflections on poor contracts, chaotic hiring, and imposter syndrome. And best of all: she's sharing how she solved some of the biggest problems she faced as a wedding planner. Want more from Wedding Industry Insider? Check it out!
WII 180 - It's OK to Want More Money (with Mycah Bain)
Mycah Bain talks about how she overcame feelings of guilt and began making an income that supported her lifestyle and creativity. Want more from Wedding Industry Insider? Check it out!
WII 179 - Kate Dear (The Venue CEO) on Horrendous Planners & Social Media Trolls
"As the venue, we really are the stadium that different teams come into every weekend to play." Kate Dear tells us how she can spot a great wedding planner, and what separates horrendous teams from the awesome ones. Want more from Wedding Industry Insider? Check it out!
WII 178 - Julian Leaver's Inspiring Approach to Data & Decisions
During this interview, Julian Leaver shares his system for collecting data through questionnaires and using that data to power his decisions. Want more from Wedding Industry Insider? Check it out!
WII 177 - How Kayla Madden Gets So Many Vendor Referrals
Wedding vendors can be your most vocal supporters, bringing you couples that are excited to work with you. Kayla Madden shows us how to earn referrals. Ready to learn from Kayla's creative authenticity? Tune in as we pick her brain on all kinds of topics: How vendor referrals look different in the digital age – and how you can use that to your advantage One booking form question that shows Kayla
WII 176 - Be the Quarterback of the Wedding with Mark Allan Groleau
Mark Allan Groleau has got the real deal on how to treat your vendor team as a true team – and what part you play as the planner. This was a fun episode, because we picked Mark's brain on so many aspects of his career. Here are some of our favorite topics this week: How ceremonies can elevate an entire wedding – and why so many officiants are failing couples with boring scripts. Mark's unique ad
WII 175 - Holly Gray and her 'Outlandishly Wonderful' Weddings
Holly Gray (Anything But Gray Events) said goodbye to "milquetoast" weddings and made a bold, terrifying branding shift. Here's how she pulled it off. Here are some of our favorite moments from Holly & Eddie's captivating conversation: How Holly's production background influences her work as a wedding planner Holly's unique views on failure, spirituality, and entrepreneurship The value of commun
WII 174 - Is ChatGPT Your Next Big Referrer? Wedding Pro SEO Tips with Sara Dunn
Couples are using AI in their wedding planning journey. If you can show up in their searches, you'll get a huge leg-up on the competition. Want more from Wedding Industry Insider? Check it out!
WII173 - Tech Recommendations Are Your New Super Power - with Ariel Faulkner-O'Brien
Ariel Faulkner-O'Brien from Lovebird tells us how digital recommendations can elevate client experience and bring in extra income for wedding planners Here's some of what you can look forward to in this awesome new episode: Tips for identifying & recommending tech in a way that feels natural and on-brand (not salesy) to clients How to increase revenue through affiliate and referral programs, an
WII 172 - Tracey Jazmin on Mindset Habits That Pay Off
Tracey Jazmin helps us avoid burnout and find greater success through the power of mindset. Tune in for simple habits you can start now! Here are some of our favorite highlights: How Tracey gained control over her life through mindset (and how you can too!) When to ditch the surface-level solutions and go deep into mindset work A simple habit you can start now that will improve your mindset Ti
WII 171 - Logan Montague Is Making Social Media Marketing Fun Again
Logan Montague gives us no-nonsense social media advice that's going to really resonate with wedding pros who feel overwhelmed or burnt out with posts, shares, comments, and DMs. Here's some of what you can look forward to in this week's episode: A fun way to reverse-engineer your marketing strategy so you can reach your unique goals. Logan tells us how much time you should plan to spend on soci
WII 170 - Angelica Pompy's Tips for Introverted Wedding Pros
Angelica Pompy talks about the benefits of in-person wedding shows, local networking events, and community-driven marketing. Here are some of our favorite points that Angelica is covering during this fun interview: How to get clarity on your marketing strategy and why it's such a game-changer. Finding courage to niche down to your ideal client and favorite type of work… even if it feels like y
WII 169 - Wedding Day Timelines That Do The Most [Rebroadcast]
Your timelines can do some major heavy lifting for your wedding planning business – but are you really harnessing that power? A GREAT wedding day timeline can elevate your entire business, from your productivity to your reputation and everything in between. Here are some of our favorite highlights from this interview with Brooke Bowenschulte: How a beautiful, responsive timeline can build trust
WII 168 - Sam Jacobson on Working From a Place of Bliss [Rebroadcast]
Sam Jacobson is helping us identify the source of wedding business problems AND giving us specific steps you can take toward fixing them. Tune in for Sam's fantastic insights into sales and marketing, and stick around for his broad wealth of knowledge, including these insights for wedding planners: How to level up your sales strategies in a way that works for your business. Nature vs. Nurture: Ca
WII 167 - Darren Keala and the Dream Wedding Package
Hey wedding planners, it's time to party! Because this week on Wedding Industry Insider, we're talking about the value of vendor parties and how to become a connector in your community. Listen to the episode to hear all about partying as a wedding pro, and stay tuned for more great advice from Darren Keala, an experienced wedding planner AND florist. Here's what you can look forward to this week:
WII 166 - Krisy Thomas on Why Experience Isn't Enough for Wedding Planners
Learning only through experience seems to be the go-to route for wedding planners, but Krisy Thomas says this is harming the entire industry. Krisy Thomas joins us to talk about education and certification for wedding planners. And it all comes down to this: education can help fast-track your career and shield you from major mistakes. Krisy is the owner of Southern Sparkle Weddings and COO of Cer
WII 165 - Mark Chapman's Big Advertising News for Wedding Pros
When Mark Chapman heard a friend say, "Let me TikTok that," he knew he needed to come back on Wedding Industry Insider and spread the news: You need to be creating short-form content to reach clients. Short-form videos (like TikTok and Instagram Reels) are relatively new, and they may not be natural for entrepreneurs. But you should be harnessing its power. The good news? Advertising with short-
WII 164 - How Paul Tramonte Fell In Love With Corporate Event Planning
Looking to grow your wedding planning business? Once Paul Tramonte discovered the thrill of corporate events, he never looked back. If you're curious about planning corporate events, this is the episode for you. But don't worry, Paul also has great advice that any planner can use to grow their business. Here are some favorite highlights from Paul's interview: Why corporate events offer better wo
WII 163 - Colleen Carswell on Growth That Feels Good
Fractional COO and former wedding planner Colleen Carswell is laying it all out so you can avoid her mistakes and grow your business in a way that feels good. Want more from Wedding Industry Insider? Check it out!
WII 162 - Alejandra Poupel Shows Your Path To Destination Weddings
Our guest Alejandra Poupel gives actionable advice that you can use to take big steps towards international events. Want more from Wedding Industry Insider? Check it out!
WII 161 - Amber Anderson on the Cost of Busyness
What commitments did you make during Covid? Now, 5 years later, Amber Anderson is urging us to slow down and break up with busy. Want more from Wedding Industry Insider? Check it out!
WII 160 - Braden Drake's Tax Season Advice For Wedding Pros
Braden Drake walks us through his process for organizing the legal and tax side of your business, in a way that isn't overwhelming or scary. Want more from Wedding Industry Insider? Check it out!
WII 159 - Shannon Tarrant On What Wedding Venues Want
Shannon Tarrant gives a step-by-step guide for getting venues' attention on social media. Stand out and get on their preferred vendor list! Want more from Wedding Industry Insider? Check it out!
WII 158 - Cassie LaMere Is Redefining Success in 2025
Get on track for a great 2025 with Cassie LaMere's best insight on success, luxury, and strong relationships. Here are some of our favorite highlights from this week's episode: An inspiring reflection on the importance of celebrating milestones with loved ones How to build authentic relationships that can help catapult you to a new level of planning Cassie's tips for diversifying your cashflow H
WII 157 - Jody-Ann Rowe's Crash Course on SEO
Jody-Ann Rowe, founder of Event Certificate, gives us a crash course on SEO and how to use Google's free tools to reach your ideal clients. Here are some of our favorite highlights from this fantastic episode: How to leverage your Google Business Listing so you show up in searches. Jody-Ann's quick, easy, and free way to do keyword research. How wedding planners can use YouTube to increase vi
WII 156- Balancing Family & Ambition with Venue Coach Tirzah Caffee
Can you really have it all? Tirzah Caffee talks about the challenges AND solutions for anyone trying to strike that work-life balance. Here is some of what she's outlining in this valuable episode: How she separates work from her marriage, even though she and her husband manage the venue together. Tirzah's approach to running a family business, and how she involves her kids in her work! The exac
WII 155 - Getting Ghosted? Level Up Your Emails With Alan Berg
Are your emails met with radio silence? Alan Berg tells us why clients ghost you and how to connect the right way. Listen along as Alan shares his insight into converting leads, expanding your business, and selling a unique, unbeatable experience. Here's some of what you can look forward to in this episode: What Alan discovered when he submitted contact forms to 450 wedding companies (and what yo
WII 154 - How to be an All-Star Leader with Ashley Ebert [Rebroadcast]
Wondering if you have what it takes to lead your wedding planning business toward success? In this throwback episode, Ashley Ebert breaks down myths about leadership and shows us that anyone can become a successful leader. Listen to Ashley share her top secrets for finding success and freedom in her work, discover her favorite leadership mastermind, and put her leadership principles to work right
WII 153 - Learn From Candice Coppola's Biggest Mistakes and Successes
It took Candice two years to go from zero to six figures, and she's revealing how she got there (and the lessons she learned throughout her career!) Want more from Wedding Industry Insider? Check it out
WII 152 - Terrica Tells Us How To Make More Money By Doing Less
You'll love Terrica's approach to package listings, automation, and sales because it is the gateway to lighter workloads and more profits. Want more from Wedding Industry Insider? Check it out
WII 151 - Charessa Sawyer's Mental Health Tips for Event Planners
As someone who works in both mental health and event planning, Charessa has a unique insight into the unique needs and struggles of wedding planners. And she also has fantastic tips and solutions to the many stressors we face. Want more from Wedding Industry Insider? Check it out
WII 150 - Emily McMahon Shares The Secrets to Building a Team
In this great interview, Emily talks about her early days rejecting events she couldn't do herself and how she eventually learned how to hire, train, and maintain wonderful employees. Want more from Wedding Industry Insider? Check it out
WII 149 - The Ultimate Time Audit With Marley Majcher
Unbearably busy? Not seeing the profits you hope for? Marley Majcher will get you on track with one question: How Are You Spending Your Time? Want more from Wedding Industry Insider? Check it out!
WII 148 - Mastering The 4 Pillars of Success with Brandee Gaar
Brandee is laying out the foundation for a more profitable and fulfilling career. The secret? Think more like a business-savvy entrepreneur (and less like a service-minded wedding planner). Want more from Wedding Industry Insider? Check it out!
WII 147 - Katelyn Magnuson's Formula for Pricing & Profit
Katelyn has an easy-to-follow formula to help you set and reach your income goals. Plus, she's providing real examples with real numbers so you can apply it to your own business. Want more from Wedding Industry Insider? Check it out
WII 146 - Thomas Bui's Time-Tested Approach to Luxury Weddings
Luxury wedding planner Thomas Bui talks about his decades of event experience, and how he still includes some old-school practices to create elegant, modern weddings. Want more from Wedding Industry Insider? Check it out
WII 145 - How Tara Guerard Thrives With 8 Weddings Per Year [Rebroadcast]
What if you could work less and make more money? It's any wedding planner's dream, but for Tara Guerard, it's her reality. We're revisiting our 100th episode to hear how Tara reached this level of success and her advice for wedding pros. Want more from Wedding Industry Insider? Check it out
WII 144 - Stop Comparing and Start Standing Out with Heidi Thompson
Be truly yourself… but also who your clients want you to be. If that sounds jumbled and complicated, this week's Wedding Industry Insider is perfect for you. Want more from Wedding Industry Insider? Check it out
WII 143 - Why You're the Only Person for the Job (with Bobbi Brinkman)
You'll love Bobbi's pitch-perfect reminders about why you decided to become a wedding planner – and why the wedding industry needs you! Want more from Wedding Industry Insider? Check it out!
WII 142 - Jessica Carrillo on Repelling Clients and Following Your Passion
Do you want to attract wedding clients that spark your creativity and fuel your passion? Then you need to be ready to repel clients too. Want more from Wedding Industry Insider? Check it out!
WII 141 - Including Mental Health in Your Business Plan With Shulamit Ber Levtov
Mental health is an inherent risk when you embark on entrepreneurship. So why shouldn't it be a part of your business plan? Want more from Wedding Industry Insider? Check it out!
WII 140 - How Lisa DiBenedetto Grew From Free Party Planning to 6-Figure Weddings
Hear how Lisa started her wedding planning business, learned from her mistakes, and turned it into a thriving company rooted in kindness & service. Want more from Wedding Industry Insider? Check it out!
WII 139 - An Advertising Plan That Pays Off with Mark Chapman
Mark Chapman is an online advertising pro - he's got great advice to make sure you don't start advertising too soon (or do it the wrong way!) Want more from Wedding Industry Insider? Check it out!
WII 138 - Timeline Genius Deep Dive with Brooke Bowenschulte
You've heard us mention Timeline Genius, and today we're talking all about the benefits and features of this wedding planning software Want more from Wedding Industry Insider? Check it out!
WII 137 – How to Use Data to Drive Growth with Shauna Smith
Shauna Smith will help you see data in a brand new light -- listen and learn how to make the best decisions for your business. Want more from Wedding Industry Insider? Check it out!
WII 136 - Refining Your Foundation With Fallon Carter
You know a strong foundation is essential to running a successful wedding planning business. But when it's time to refine or restructure, getting to the bottom of things can seem daunting. Fallon Carter of Fallon Carter Events is here to help! She's joining this week's Wedding Industry Insider to talk about the essential (and pretty simple!) process of refining the foundation of your business. W
WII 135 - Don Mamone's Inspiring Journey to Authenticity
Identity coach Don Mamone has great advice for discovering your truest self, shining as an entrepreneur, and attracting the best clients. Want more from Wedding Industry Insider? Check it out!
WII 134 - Leah Weinberg on Contracts and Breaking Up With Clients
Lawyer and former wedding planner Leah Weinberg gives us practical advice for navigating contracts, dealing with difficult clients, and managing entrepreneurship. Want more from Wedding Industry Insider? Check it out!
WII 133 - Setting (& Changing!) Goals With Sam Jacobson
Sales and business expert Sam Jacobson shares great ideas to ensure your strategy and sales flow align with a completely up-to-date, true-to-you set of goals. Want more from Wedding Industry Insider? Check it out!
WII 132 - Attracting Your Ideal Client with Emily Foster
Before we can create a picture-perfect website and soul-stirring copy, we've got to complete one must-do task: identifying our ideal client. Want more from Wedding Industry Insider? Check it out!
WII 131: Kate Murtaugh Embraces Community & Motherhood as a Wedding Planner
Expert wedding planner Kate Murtaugh found success by viewing fellow planners as her community, not her "competition." Want more from Wedding Industry Insider? Check it out!
WII 130 - Kristin Banta on Design, Point of View, and Taking Risks
How can you stand out in a saturated market and land your dream clients? According to Kristin Banta, it's your point of view. Listen to Kristin's 2016 interview with Eddie here. Want more from Wedding Industry Insider? Check it out!
WII 129 - Finding Freedom by Budgeting with LoriAnn Kuntz
LoriAnn Kuntz joins us to talk all about money, budgeting, and financial planning in a way that's exciting and easy to digest. LoriAnn offers all kinds of great advice, both as an entrepreneur and a finance expert. Here are some of our favorite highlights from this interview: How to think like a CEO and take on the many financial roles needed in any successful business, even if you're a soloprene
WII 128 - Andrea Liebross on the "Messy Middle" of Entrepreneurship
Life & business coach Andrea Liebross helps us move through the "messy middle" of entrepreneurship so we can reach freedom and growth. Here are some of our favorite parts of this great interview: Andrea provides concrete action steps you can take to move through "the messy middle" and fuel your journey. What happens when we shift our mindset from deadline-driven goals to meaningful focuses? The d
WII 127 - Steven Greitzer Talks about AI for Wedding Planners
No matter where you are with AI, today's episode is for you. We're talking all about this technology and how it will affect wedding planners. Steven Greitzer's unique position as a tech entrepreneur and wedding officiant means he has great insight for you. Here are some of our favorite parts of this interview: How wedding planners can present Provenance to their clients as a way to take the risk
WII 126: A Marketing Strategy in Minutes with Tayler Cusick Hollman
On today's episode of Wedding Industry Insider, Tayler Cusick Hollman shares her wisdom about mindset for small business owners and then offers a step-by-step crash course on marketing. Here's some of what Tayler covers in this great interview: The best traits she sees in wedding planners, and what often stands in the way they try to market their business. Her 3 principles that drive success (yes
WII 125: How to Book Luxury Weddings with James x Schulze
Luxury photographers James x Schulze tell us how building authentic relationships can help you book more creative and high-paying weddings. Want more from Wedding Industry Insider? Check it out!
WII 124 - Branding (in 4 Simple Steps!) with Kaleigh Wiese
"Your brand is your reputation." In this episode, Kaleigh shares a four-step guide for branding your wedding planning business. Remember to check out Wedding Industry Insider for more resources!
WII 123: Crafting Enchanting Wedding Experiences With Ashley Smith
Discover Ashley's passion for crafting mesmerizing, personalized celebrations filled with adventure and authenticity! Remember to check out Wedding Industry Insider for more resources!
WII 122: Diana Ganz on Her Approach to Growing a Successful Business
Listen as industry leader Diana Ganz shares the story behind SuitShop and what you can do to successfully grow your business! Remember to check out Wedding Industry Insider for more resources!
WII 121: Master Your Budget with Cash Flow Management Tips from Danielle Hendon
Many entrepreneurs stress the cash flow of their seasonal service-based businesses. But in this episode, you'll learn what to do instead. And make sure you check out these other resources!
WII 120: Brigid Horne-Nestor On Strategically Targeting Your Ideal Clients
In this episode, industry expert Brigid Horne-Nestor joins Timeline Genius Founder & CEO Eddie Babbage: listen as they talk about how to dentify your ideal clients, implement targeted marketing strategies, and adopt a pricing approach that works for you! And remember to take the Business Growth Quiz to get a personalized list of the episodes that are best suited for your business!
WII 119: Insights from Rob Farrow for Wedding Industry Professionals
Tune in for this episode with Rob Farrow, Founder and CEO of Aisle Planner! In it, Rob talks about leveraging the principles that have guided Aisle Planner' success. And remember to check out your special offer from Timeline Genius!
WII 118: Elisabeth Kramer on Making the Industry Better for Everyone
Elisabeth Kramer is a wedding coordinator in Portland, Oregon, who works to make weddings more inclusive, diverse, equitable, accessible, and sustainable. She is also the co-founder of Altared, a space for wedding vendors who want to change the wedding industry. In this episode, Beth calls out the problems of the wedding industry complex and gets transparent about what she's done to grow her busin
WII 117: Sara McCall on Building a Reputation That Gets the Attention of Your Clients
Wedding planner and Stunning and Brilliant Events franchise owner Sara McCall joins this episode to share what you can do in your marketing to better reach your audience. Be sure to get more from WII here!
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