The Superwall Podcast
The Superwall Podcast explores the strategies behind successful mobile apps. Each episode features interviews with innovative app developers who share insights on growth, retention, and revenue. Topics include product decisions, paywall strategies, and lessons learned from experiments. The podcast aims to provide actionable advice for app builders at any stage.
Episodes
Nick Lawton - #1 UGC EXPERT Reveals How To Market Consumer Apps
Nick Lawton sees which UGC campaigns print money. Some brands spend $700,000 a month through his platform, SideShift, and stay profitable.In this episode of The Superwall Podcast, Nick breaks down his UGC playbook with host Joseph, from a $2,000 test budget to a six-figure growth engine.Why AI UGC racks up vanity views but rarely convertsThe 20/80 budget split top spenders use across creative and
Patrick Stuart-Constant & Pablo Sánchez - $16M AI CEOs: How to Make $1.3M/Month With AI Apps
Patrick Stuart-Constant & Pablo Sánchez runs Sociaaal on pure data. 22 apps, 40M+ downloads, $16M annualized revenue, and once $1M in revenue per employee. All on a single $1M raise.In this episode of The Superwall Podcast, Patrick and Pablo break down the machine behind a profitable AI-native app studio with host Joseph.Buying post-viral apps cheap, then scaling them into their biggest winner
Steve Young - Beginners Guide to Buying & Selling Apps 2026
Steve Young buys apps like rental properties. He finds undermonetized apps that already have downloads, takes out a small loan, and profits from day one on money that isn't even his.In this episode of The Superwall Podcast, Steve breaks down the app acquisition playbook he's used since 2010.The loan structure that lets him buy a $10K/month app for almost none of his own cashHow one hard
Josh Peleg - $172M of App Building Advice in 50 Minutes
A meditation app getting 25K downloads a month is pumping over $1 million in monthly revenue. Josh Peleg says that ratio is only possible because consumer pricing psychology just got reset.In this episode of The Superwall Podcast, Joseph sits down with Josh Peleg, VP of M&A at BlueThrone. After three years buying game studios for Plarium (the company behind $3B+ Raid: Shadow Legends), Josh now
Cedric Roberge - I speedran an ai app to $100k in 70 days.
Cedric Roberge hit $100K in revenue in 70 days. As a college student. His app, Pep AI, did it by studying every successful GLP-1 app, then doing the exact opposite.In this episode of The Superwall Podcast, Cedric walks Joseph through the exact playbook: signing every peptide creator in the space, going from $30K to $50K to an $80K month pace, and the link-in-bio test that kept downloads rolling wi
Marcus Burke - How to Build a $2M/Month App (Copy Me)
Marcus Burke helped scale a subscription app to $2M/month in Meta ad spend. He's spent 14 years running paid social for apps, and his single best-performing ad crossed $1M in spend on its own.In this episode of The Superwall Podcast, Joseph sits down with Marcus to break down the exact system he uses to scale Meta ads without burning through creative budget.Why D2C "talking head" ad
Evan Yadegari - The 14-Year-Old Who Built a $14k/Month AI App
Evan Yadegari scaled his app Locked to over $14,000 a month at 14 years old. Then he built 10x, a Shopify for apps, and hit $30K ARR in its first 30 days.In this episode of The Superwall Podcast, Evan walks Joseph through the exact influencer playbook behind Locked's growth:Testing Reddit, X, paid ads, and influencers before going all in on the winnerSending 500 DMs a day across verified acco
Drew Levin - I Studied 1,000,000 UGC Ads, This Is What Will Grow Your App
Drew Levin has watched over 500 million views roll in across SideShift's top campaigns. As Co-Founder and CTO, he's built the platform that powers UGC for some of the fastest-growing consumer apps on the internet.In this episode of The Superwall Podcast, Joseph sits down with Drew to break down exactly how viral UGC programs are built from the ground up.Engineering your app to go viral b
Kiran Desai - The EXACT System to Go From 0-$10M+ With Your App
Kiran Desai didn't run paid ads to grow StudyFetch. He pointed a camera at a laptop screen, posted it on TikTok, and woke up to 3 million views and tens of thousands of signups in 24 hours. Today, StudyFetch has 7 million users, seven-figure MRR, and over 2 billion views, bootstrapped for 18 months before raising an $11.5M Series A.In this episode of The Superwall Podcast, Joseph sits down wi
Yannis Chaouche - The NEW Short Form Strategy Dominating For App Growth
Yannis Chaouche was supposed to be a machine learning scientist. Instead, he reverse-engineered TikTok and built a system generating 500 million views and 3 to 5 million downloads without hiring a single creator.In this episode of The Superwall Podcast, Joseph sits down with Yannis to break down the exact playbook behind his centralized organic growth system. Watch the full episode here.Opening 50
Nicole Cheung - she makes $400k/mo from ai apps (while in college)
Nicole Cheung built four apps before turning 25 with no engineering background. The last two pulled over $400K a month combined, including GlamUp hitting a million users in six months and Sprout reaching $250K MRR in eight months.In this episode of The Superwall Podcast, Joseph sits down with Nicole to unpack the exact systems behind her growth, from UGC creator pipelines to paywall sequencing. Th
Daniel Heintzma - I speedran a new app from 0 to $2m/year in 6 months (here's how)
Daniel Heintzman didn't wait to build before finding customers. He charged $15 for manual dating profile reviews on Instagram before writing a single line of code. Six months after shipping, Sway AI hit $2M ARR. Cal AI, his next project, was acquired by MyFitnessPal.In this episode of The Superwall Podcast, Joseph sits down with Daniel to unpack the full playbook.Building an Instagram audienc
Alex Vech - Copy This Facebook Ads Strategy, It'll Blow Up Your SaaS
Alex Vech burned $800K on Meta ads that didn't work. Not total spend, just the wasted portion. The other $700K helped him build Boost App Social to $100K MRR and sell it for seven figures.In this episode of The Superwall Podcast, Joseph sits down with Alex to break down the exact paid acquisition system behind that exit, and what he's building now at Screensdesign.com. Watch on YouTube.T
Morrie Schonfeld - How I built a $500k/mo ai app (so you can just copy me)
Morrie Schonfeld's app got 400 million views in a single month. Fourteen months after launching from his Northwestern dorm room, Pingo AI is approaching $500K/month with 3 million users and zero paid ads.In this episode of The Superwall Podcast, Joseph sits down with Morrie to unpack the creator-led growth engine behind Pingo AI, a language learning app built for virality from day one. Watch
Brett Bauman & Zack Hargett - COPY this ai app's $6.7m/yr marketing strategy
Zack Hargett and Brett Bauman grew Coconote to $6.7M ARR, 2 million users, and 1 billion social views, bootstrapped, in under two years. Then Quizlet acquired them.In this episode of The Superwall Podcast, Zack and Brett join Joseph to break down the exact UGC playbook, onboarding experiments, and retention tactics that drove their run. Why 40M views earned only $25K, and what actually convertsBui
Dillion Verma - 0 to $300k/mo in 45 days with my ai app (just copy me)
Dillion Verma bootstrapped his first consumer app to $300K MRR in 45 days. He had 18 months of failed products behind him, almost nothing in the bank, and one data point: a single TikTok that returned 6x ROI. So he took out a $100K personal loan and went all in.In this episode of The Superwall Podcast, Dillion tells Joseph how he scaled Halo AI to 1.2 billion views in 120 days using one UGC format
Koby Conrad - I speedran an ai app from 0 to $1m/yr in 10 months
Koby Conrad built an app that hit $1M ARR in 10 months. He didn't spin up 30 micro-influencer deals. He hired the #1 influencer in sobriety as an actual employee.In this episode of The Superwall Podcast, Koby tells Joseph exactly how Sunflower scaled from zero to 10,000 paying subscribers by combining influencer marketing, AI, and relentless paywall experimentation.Hiring the biggest influenc
Casper Opala - The Stupid Simple Content Strategy That's Making Apps Go Viral
Casper Opala turned his 10 million followers into a $217,000 app business in five months, and he didn't write a single line of code. His secret? Reverse-engineering his own brand deals to find pre-validated app ideas hiding in plain sight.In this episode of The Superwall Podcast, Casper gives Joseph the view from the creator's side, the stuff creators never say out loud.How to spot organ
Caleb Dean - I speedran an ai app from 0 to $100k exit in 26 days
Caleb Dean sold his app for six figures after just 26 days of revenue. The buyer paid 5x ARR on an estimated $3K MRR before Runify even completed a full month live.In this episode of The Superwall Podcast, Caleb walks Joseph through the full playbook, from content-first validation to a six-figure exit in weeks.Copying Liftoff's Instagram Reels format, building a ChatGPT landing page with a St
Dris Elamri - Meet The 18y/o Who Solved UGC Marketing (100M Views in 2 Weeks)
Meet the 18-Year-Old Who Solved UGC Marketing (100M Views in 2 Weeks)Dris Elamri scaled Cluely's UGC program to 100 million views in two weeks with fewer than 20 creators—then left to launch Methods to $1.2M ARR in seven days.In this episode of The Superwall Podcast, host Joseph sits down with Dris to unpack his entire viral playbook. Watch the full interview here.Why 20 great creators outper
Jay Raavi - Copy This UGC Strategy, It'll Make Your App Go Viral
Jay Raavi left Amazon to build Nomadtable — a solo travel app that now has 1M+ downloads and $65K/month in revenue. No team. No VC. Just organic UGC and a system he built from scratch.In this episode of The Superwall Podcast, host Joseph sits down with Jay to unpack the exact playbook behind his 44-million-views-per-month UGC machine. Watch it here!Why Jay spent months making every video himself b
An Nayal - Full App Growth Guide 2026 - How to Make Viral Content to Get Users & Make Your App Retentive
An Nayal started with 0.8% day-30 retention. TikTok sits at 40%. Flamme, his couples app, now hits 50%.In this episode of The Superwall Podcast, host Joseph sits down with An to break down how he rebuilt Flamme from the ground up—studying habit science, engineering emotional retention loops, and systematically generating 50 million organic TikTok views with zero ad spend. Watch it here!How the car
Jonathan Parra - I made 4,000 app paywalls and learned this
Jonathan Parra has designed over 4,500 paywalls — more than anyone on Earth. As the former Senior Designer at Superwall, he spent three years building paywalls that helped enterprise apps grow revenue by 20–30%. Now he's sharing the exact playbook.In this episode of The Superwall Podcast, Joseph sits down with Jonathan to unpack what actually converts — and what just looks like it should. Wat
Rafael Kramer - this 14 yr old makes $100k/mo PROFIT building apps with ai (here's how)
Rafael Kramer turned a viral meme into a mobile game at 14 years old — and made over $100K in profit in a single month. Now, through his venture studio Mindmush, he's racked up 10M+ downloads across 50+ apps.In this episode of The Superwall Podcast, Rafael breaks down his entire playbook with Joseph — from riding viral trends to building a distribution engine that's landed him multiple e
Nic Weber - Meet The Guy Who Solved TikTok
Nic Weber's platform helped founders generate 2.5 billion views in just one year. Now Noise drives 30-cent app installs by treating TikTok growth like a science experiment instead of a creative gamble.In this episode of The Superwall Podcast, Nic breaks down the exact system he built to crack viral growth: the "eggs theory" that revealed tiny details drive millions of views, the two
Ryan Thorpe - Meet The Guy Dominating The App Store
Ryan Thorpe didn't build one successful app. He built a factory that cranked out 30+ apps with over 50 million downloads—and turned one of them into the #1 most downloaded app in the U.S., beating TikTok and Google on the same day.In this episode of The Superwall Podcast, Joseph sits down with Ryan to break down the exact playbook behind Reflective Apps. Ryan reveals how they trained 250 cont
Ivan Peskov & Nicholas Tsvietkov -The App Marketing Strategy No One Talks About
Ivan Peskov and Nicholas Tsvietkov cracked organic growth without making a single video. They posted 300,000 Instagram comments and generated 7,000 clicks—building SteelAlive into a distribution engine that automates what entire marketing teams can't scale.In this episode of The Superwall Podcast, Ivan and Nicholas walk through their entire playbook with Joseph—from running Minecraft servers
Dmitri Mirakyan - he had nothing.. until he built a stupid simple $30k/mo app with AI
Dmitri Mirakyan started YourMove AI as a drunk joke at a party. Two and a half years later, the app hit $30K/month at 80% margins with over 1 million users—and he sold it.In this episode of The Superwall Podcast, Dmitri breaks down the bootstrap playbook: how he turned major media coverage into an SEO machine, hired 10-12 Upwork contractors while keeping his day job, and scaled profitably by funne
Jack Friks - He Went From Struggling to Make $1 From His App to Turning Down $1M
Jack Friks scrolled TikTok every morning for an hour, found what worked, and copied it. That "lazy" strategy took his app from $0 to $15,000 in a single month.In this episode of The Superwall Podcast, Joseph breaks down how Jack built four apps—one got a $1M acquisition offer he turned down, another hit 100,000 downloads in 10 weeks. Watch the full episode here.You'll learn:The 15-m
Connor Burd - This 23 Yr Old Genius Makes $1M/Year with No-Code Apps. Here's How
Connor Burd is 23 years old and makes over $1M a year building apps. His main app, Payout, does $45,000 a month—almost entirely from influencers. But here's the twist: he doesn't pay them to post. He gives them equity and builds the app for their audience before writing a single line of code.In this episode of The Superwall Podcast, Joseph breaks down Connor's entire playbook: how t
Roger Chen - How I Built the #1 App on The App Store (Twice)
Roger Chen built two consumer social apps that hit #1 on the App Store. Lobby reached 500,000 daily active users across five countries. Bro, his AI companion app, topped the US charts. The wild part? He validated both ideas before writing production code.In this episode of The Superwall Podcast, Joseph sits down with Roger to break down his unconventional playbook. Watch the full conversation here
Kyle Fowler - How I make $42k/mo passively with simple no-code apps (copy me)
Kyle Fowler made $700,000 from two apps he built in college. The crazy part? Cardstock generated $10K a month passively for two straight years—while he traveled, studied, and barely touched the app. Now both apps pull $41K in monthly recurring revenue, zero VC funding, just ASO tactics and a friend he hired from Wendy's.In this episode of The Superwall Podcast, Kyle breaks down how two weeks
Matt Gittleson - Our app makes $750k/mo thanks to this UGC strategy
Matt Gittleson didn't hire influencers with big follower counts. He found creators in beauty and lifestyle niches, spotted what he calls "camera charisma," trained them from scratch, and now Jenni AI's UGC program has racked up 75 million views at under $2 per thousand views—helping push the company past $775K MRR.In this episode of The Superwall Podcast, Matt breaks down his e
Reid Moncada - He went from 0 to $150k by building an ai fashion app (no-code)
Reed Manata Built Fitted to 600K Downloads By Paying a Creator $20 Per VideoReed Manata started as a caddy grinding for a Penn State scholarship, built an 18-city laundry service without owning a washing machine, then pivoted into something nobody saw coming: an AI fashion app that racked up 500 million views and 600,000 downloads. Now Fitted generates $150K in revenue while sitting on hundreds of
Vahe Baghdasaryan - Our No-Code Apps Made $50M Using THIS Paywall
Vahe Baghdasaryan took one app from a 1.1% install-to-paid conversion rate to 4% in five months—without spending a dollar more on user acquisition. That's nearly a 4x revenue increase just by fixing paywall leaks. Now his company Tangent has helped apps generate over $50 million in revenue from 10,000+ paywall experiments.In this episode of The Superwall Podcast, Vahe breaks down the exact pl
Julian Alvarez - This ai study app makes $100k/mo. here's how (no-code)
Julian Alvarez scaled Jungle from $2K to $100K monthly revenue by breaking every rule about consumer app growth. He mass DM'd 200 people until Twitter banned him, hit a $20K payday from one micro-influencer video, then watched that strategy completely fall apart. Now Jungle runs 40 UGC creators posting 400 videos per week—and Julian's already planning what's next because this growth
Daniel Kwon - He made $2.2M from building simple apps. Here's how (no-code)
Daniel Kwon Built 3 Apps That Hit $2.2M—With Almost Zero Paid AdsDaniel Kwon made one video, looked at his co-founder 30 minutes later, and said, "That video is going to hit 10 million views." It did 150 million. That single TikTok drove Conch AI to $500K in one month. Now he's built three viral apps generating $2.2M using scrappy content most people would call "too simple to w
Phoenix Do - Copy This Strategy, It'll Blow Up Your App
How Phoenix Hit 100K Downloads and $25K MRR With One Viral FormatPhoenix Do didn't just build an app—he found a viral ChatGPT trend (girls posting emotional "day in your dream life" stories), packaged it into a manifesting app called Copia, and hit $25K MRR with 100,000 downloads using purely organic TikTok marketing.In this episode of The Superwall Podcast, Phoenix breaks down his
Mario Manero & Alejandro Sanchez - Our App Makes $30K/Month Profit Using This Simple Strategy (copy us)
How Two Founders Hit $30K/Month Profit Using Only Organic TikTok (Zero Ad Spend)Alejandro Sanchez and Mario Ortiz Manero didn't start by building an app. They started with a TikTok video about an app that didn't exist yet. That video went viral, they built the MVP in two weeks, and now Pushcroll generates $30,000 in pure profit every month using completely organic marketing.In this episo
Zuhair Lakhani - How to Make Viral Content 100% Using AI in 2025
How This Guy Hit $100K in One Month Using 100% AI-Generated ContentZuhair Lakhani built phone farms, raised $1M from A16Z, and generated 4.7 million views in under 4 weeks with just 15 accounts. His secret? A complete AI content system that handles everything from creation to distribution while dodging platform detection.In this episode of The Superwall Podcast, Zuhair breaks down how he went from
Lotanna Ezeike - He Built a Simple $120k/Yr App, Then Sold It For Multiple 6 Figures!
He Built a $120K App in 6 Months, Then Sold It Within a WeekLotanna "Lotts" Ezeike doesn't chase unicorns. He finds proven app concepts, adapts them for underserved markets, and exits fast. His latest? Praycreen — an app that makes you pray before unlocking your phone. It hit $120K ARR in 6 months and got acquired within a week of him tweeting about it.In this episode of The Superwa
Eunice Lai - This 20yr old girl is a marketing genius…
This 20-Year-Old Cracked the Code on Viral Startup MarketingMeet Eunice Lai — the college student who became CMO of Series, racked up 3M+ impressions across LinkedIn and Twitter, and turned Hinge conversations into viral marketing gold.In this episode of The Superwall Podcast, Eunice breaks down the unconventional tactics that got investors sliding into her DMs: from converting dates into actual u
Asher Herbstman & Thatcher Clough - I Built a $30k/mo App That Helps You Quit Smoking
How Two Founders Tripled Revenue to $30K/Month by Obsessing Over One ThingWhat if I told you there were two founders who tripled their app revenue in 8 weeks? Meet Asher and Thatcher, creators of Clear 30 — a science-based addiction recovery app that went from $10K to $30K monthly by systematically testing everything.In this episode of The Superwall Podcast, Asher and Thatcher break down their ent
Peter Gillan - My App Makes $600k/Year Using This Easy Growth Strategy (copy me)
How Three Engineers Hit $600K ARR Using One "Accidental" TikTok FormatMost workout apps die in obscurity. These guys accidentally discovered a six-second video format that's pulled over 300 million views — and they're still using it years later.In this episode of The Superwall Podcast, we sit down with Peter, co-founder of Stronger Now — a gamified workout tracker that hit $600
Dan Vykhopen - This app makes $2m/year using this ridiculously easy strategy
How This App Hit $2M ARR Using TikTok, Micro-Influencers, and One Simple StrategyWhat does it take to scale a consumer app to $200K monthly revenue with a team of just three people? In this episode of The Superwall Podcast, we sit down with Dan, founder of Massive — an AI-powered job application tool that's processed over 10 million applications and built a repeatable growth engine using UGC,
Jae Hwang - This App Makes $2M/Year With This Viral TikTok Strategy
In this episode of The Superwall Podcast, we sit down with Jae Hwang, CEO of Bloom — a viral Gen Z investing app bringing in over $2 million a year through a finely-tuned mix of TikTok storytelling, AI-assisted content, and micro-influencer marketing.Jae breaks down how Bloom grew a passionate user base of over a million people by pairing emotional narrative-driven content with a full-funnel growt
Hunter Isaacson - Meet The Guy Who Solved Growing Apps
What does it take to build an app that reaches 150 million users and generates multi–8-figure revenue? In this episode of The Superwall Podcast, we sit down with Hunter Isaacson, the mind behind viral consumer apps like NGL, Wink, and Bags, to find out.Hunter unpacks the playbook he’s used to repeatedly scale apps to tens of millions of downloads — and it’s far from luck. From his deep understandi
Canyon Pergande - The Secret Behind Weirdly Viral Apps
The Secret Behind Weirdly Viral Apps Featuring Canyon PergandeWhat if your next 100,000 users didn’t come from ads—but from TikTok videos made by broke college students?In this episode of The Superwall Podcast, we sit down with Canyon Pergande to unpack the real playbook behind the app world’s weirdest (and most efficient) viral growth stories. From job-hunting platforms to AI photo apps, a new wa
Yev Marusenko - How I Grow Viral Apps to 1M+ Downloads (just copy me)
How I Grow Viral Apps to 1M+ Downloads (Just Copy Me) Featuring Yev MarusenkoWhat does it take to grow an app from zero to over a million downloads—without burning through your budget?In this episode of The Superwall Podcast, we sit down with Yev Marusenko, growth lead at Sizzle AI, and one of the sharpest minds in data-driven growth today. From faceless YouTube virality to scalable UGC and paid a
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