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The Superwall Podcast

The Superwall Podcast

Superwall 44 Episodes Oct 7, 2026

The Superwall Podcast explores the strategies behind successful mobile apps. Each episode features interviews with innovative app developers who share insights on growth, retention, and revenue. Topics include product decisions, paywall strategies, and lessons learned from experiments. The podcast aims to provide actionable advice for app builders at any stage.

Episodes

Dawson Gibbs - The 1 Billion Views Content Strategy Every App Should Steal in 2026
Dawson Gibbs - The 1 Billion Views Content Strategy Every App Should Steal in 2026 Oct 7, 2026 3203 Dawson Gibbs needed six years and nearly 2,000 videos to land one hit. Now EVO Marketing has generated 1.1B views for 200+ brands.In this episode of The Superwall Podcast, Joseph Choy and Dawson unpack how to go viral and convert.Why 40M views and $1.2M still came with 45% churnThe 10K views, 3% engagement rule for repostingCredible vs. relatable creators, and when each winsThe flightcheatcode.com
Canyon Pergande - How To Grow Your App 23x Faster Than The Competition
Canyon Pergande - How To Grow Your App 23x Faster Than The Competition Sep 30, 2026 3234 Canyon Pergande has seen creator programs pull nine and ten figure views a month. His edge for growing faster than the competition? Target markets that look too small to bother with.On The Superwall Podcast, Joseph and the SideShift co-founder break down how to find those niches and scale a UGC program that actually converts.Why niches like ballet, knitting, and MMA convert betterTurning a $10K/mo
Joseph Choi - 1,000 Hours of Studying The Most Profitable Apps in 17 Minutes
Joseph Choi - 1,000 Hours of Studying The Most Profitable Apps in 17 Minutes Sep 25, 2026 1020 Joseph Choi has talked to 743 app builders in two years. His verdict? Most people have app growth economics completely backwards.In this solo breakdown, The Superwall Podcast host shares what he's learned behind the scenes of apps like Halo, which went from $0 to $300K/month in 45 days.Why paid ads run at 10-30% margins while organic UGC hits 50-80%The $1-3M/year organic ceiling, and how to d
Matt Espinoza - The NEW App Content Strategy Dominating in 2026
Matt Espinoza - The NEW App Content Strategy Dominating in 2026 Sep 17, 2026 2534 Matt Espinoza took Clover from zero to $8M a year in six months. His agents now do a quarter billion views a month for OpusClip, Typing.com, and Superwall.In this episode of The Superwall Podcast, Matt walks Joseph through the cloning workflow behind those numbers, live on screen.Why cloned content makes up 90% of every campaign they runThe 20% rule for clone views, and the 2x to 6x outliersHook a
Asya Paloni - How to Build an $18M/Year Apple Watch App (FREE MASTERCLASS)
Asya Paloni - How to Build an $18M/Year Apple Watch App (FREE MASTERCLASS) Sep 3, 2026 3101 Asya Paloni's onboarding does something that should tank conversion. It asks for your Apple Watch health data before showing you anything else. Over 90% of users say yes. That flow helped Welltory reach $18M ARR and nearly 18 million downloads.On The Superwall Podcast, Asya, Chief Product Officer at Welltory, walks host Joseph through the exact onboarding deck she built after failing at it re
Alfie Dickens - Meet The Marketing Genius Behind Cal AI
Alfie Dickens - Meet The Marketing Genius Behind Cal AI Aug 26, 2026 3103 Two years ago, Alfie Dickens was fixing chairs at a soccer stadium. Then he built the influencer machine behind Cal AI, an app that peaked at $60 million a year.On The Superwall Podcast, Alfie breaks down with host Joseph the exact playbook that reached 220,000 creators and signed thousands of them.How 25 assistants sent 2,000 cold emails a day to sign 2,000+ influencersThe minimum view clause tha
Nick Lawton - #1 UGC EXPERT Reveals How To Market Consumer Apps
Nick Lawton - #1 UGC EXPERT Reveals How To Market Consumer Apps Aug 6, 2026 2641 Nick Lawton sees which UGC campaigns print money. Some brands spend $700,000 a month through his platform, SideShift, and stay profitable.In this episode of The Superwall Podcast, Nick breaks down his UGC playbook with host Joseph, from a $2,000 test budget to a six-figure growth engine.Why AI UGC racks up vanity views but rarely convertsThe 20/80 budget split top spenders use across creative and
Patrick Stuart-Constant & Pablo Sánchez  - $16M AI CEOs: How to Make $1.3M/Month With AI Apps
Patrick Stuart-Constant & Pablo Sánchez - $16M AI CEOs: How to Make $1.3M/Month With AI Apps Jul 30, 2026 3296 Patrick Stuart-Constant & Pablo Sánchez runs Sociaaal on pure data. 22 apps, 40M+ downloads, $16M annualized revenue, and once $1M in revenue per employee. All on a single $1M raise.In this episode of The Superwall Podcast, Patrick and Pablo break down the machine behind a profitable AI-native app studio with host Joseph.Buying post-viral apps cheap, then scaling them into their biggest winner
Steve Young - Beginners Guide to Buying & Selling Apps 2026
Steve Young - Beginners Guide to Buying & Selling Apps 2026 Jul 22, 2026 2961 Steve Young buys apps like rental properties. He finds undermonetized apps that already have downloads, takes out a small loan, and profits from day one on money that isn't even his.In this episode of The Superwall Podcast, Steve breaks down the app acquisition playbook he's used since 2010.The loan structure that lets him buy a $10K/month app for almost none of his own cashHow one hard
Josh Peleg - $172M of App Building Advice in 50 Minutes
Josh Peleg - $172M of App Building Advice in 50 Minutes Jul 10, 2026 3048 A meditation app getting 25K downloads a month is pumping over $1 million in monthly revenue. Josh Peleg says that ratio is only possible because consumer pricing psychology just got reset.In this episode of The Superwall Podcast, Joseph sits down with Josh Peleg, VP of M&A at BlueThrone. After three years buying game studios for Plarium (the company behind $3B+ Raid: Shadow Legends), Josh now
Cedric Roberge - I speedran an ai app to $100k in 70 days.
Cedric Roberge - I speedran an ai app to $100k in 70 days. Jul 1, 2026 3152 Cedric Roberge hit $100K in revenue in 70 days. As a college student. His app, Pep AI, did it by studying every successful GLP-1 app, then doing the exact opposite.In this episode of The Superwall Podcast, Cedric walks Joseph through the exact playbook: signing every peptide creator in the space, going from $30K to $50K to an $80K month pace, and the link-in-bio test that kept downloads rolling wi
Marcus Burke - How to Build a $2M/Month App (Copy Me)
Marcus Burke - How to Build a $2M/Month App (Copy Me) Jun 24, 2026 3672 Marcus Burke helped scale a subscription app to $2M/month in Meta ad spend. He's spent 14 years running paid social for apps, and his single best-performing ad crossed $1M in spend on its own.In this episode of The Superwall Podcast, Joseph sits down with Marcus to break down the exact system he uses to scale Meta ads without burning through creative budget.Why D2C "talking head" ad

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