The OBM Educator
The OBM Educator is a podcast hosted by Amanda McVicker, a veteran Online Business Manager (OBM) who serves six and seven figure entrepreneurs and educates new OBMs. Each week, Amanda shares insights on how to start and grow a successful OBM business, covering topics like client management, pricing, marketing, and mindset. The show features solo episodes and interviews with guests, offering a behind-the-scenes look at the OBM world.
Episodes
62: Are You Already Doing OBM Work?
In this episode, Amanda discusses how virtual assistants (VAs) may already be performing tasks aligned with the role of an Online Business Manager (OBM) without realizing it. She outlines key signs that indicate a VA might be ready to transition into an OBM role, including the types of tasks they perform, their proactive approach to work, and their leadership skills. Sign up for an OBM Sprint (
61: Building an Intentional OBM Business
In this episode, Amanda discusses the concept of building an intentional OBM business. She emphasizes the importance of being deliberate in business practices, understanding one's capacity, setting boundaries, and recognizing when something isn't working. Through personal anecdotes and practical advice, Amanda guides listeners on how to create a sustainable and fulfilling business that aligns with
60: What It Means to be an OBM in 2026
In this episode, Amanda discusses the evolving landscape for OBMs as we start 2026. She emphasizes the importance of being tech-savvy, adapting to new tools, and maintaining authenticity in a world increasingly influenced by AI. Amanda also highlights the need for OBMs to provide steady guidance to clients amidst the chaos of numerous options and trends, ensuring they stay focused on their strateg
59: OBM CEO Blueprint Series | Nailing Discovery Calls + Follow-up as an OBM
In this episode, Amanda discusses the critical aspects of discovery calls for Online Business Managers (OBMs). She emphasizes the importance of preparation, conducting the call with confidence, and following up effectively to convert leads into clients. The conversation also touches on evaluating potential clients to ensure a good fit for the OBM's business. Connect With Amanda: amandamcvicker
58: OBM CEO Blueprint Series | Creating a Client-Ready Backend
In this episode, Amanda kicks off the new "OBM CEO Blueprint" series by focusing on what it means to create a client-ready backend. She explains why having clear offers, a smooth onboarding process, the right systems, and a professional presence are essential for building client confidence from day one. Amanda also shares practical strategies for balancing backend setup with marketing, and why a s
57: Back to Business Series | Guide to Finding Clients
In this episode of the OBM Educator, Amanda wraps up the 'Back to Business' series by discussing essential strategies for finding clients as an Online Business Manager (OBM). She emphasizes the importance of referrals, networking events, and effective use of social media in client acquisition. Amanda shares her personal experiences and insights on how to build a successful OBM business by focusing
56: Back to Business Series | Determining Your "Ideal Client"
In this episode of the OBM Educator, Amanda discusses the importance of understanding and identifying ideal clients for Online Business Managers (OBMs). She emphasizes that many people get stuck on the concept of the 'perfect' ideal client, which can hinder their progress. Instead, she encourages listeners to focus on the person they want to work with, considering personality traits and past exper
55: Back to Business Series | Understanding the OBM Role
In this episode, Amanda introduces the "Back to Business" series, focusing on the role of Online Business Managers (OBMs). She discusses the importance of understanding OBM services, including team management, systems management, and project management. Amanda emphasizes the need for OBMs to define their services clearly and establish boundaries with clients. The episode sets the stage for future
54: Skills Breakdown: Supporting Client Onboarding
In this Skills Breakdown episode, Amanda shares the skills needed to support clients in their client onboarding processes. She emphasizes the importance of understanding different onboarding processes tailored to specific client needs and the significance of creating a smooth onboarding experience. Amanda provides insights into the types of client onboarding, the goals and deliverables expected, a
53: A Message From Amanda
In this mini episode, Amanda shares a personal update amidst the chaos of back-to-school season, discussing the challenges of balancing work and family life and sharing how it's okay to acknowledge the frustrations that come with entrepreneurship. She also shares exciting updates for her business and what you can expect in the next couple of months. Connect With Amanda: amandamcvicker.com Instag
52: Anyone Can Be an OBM
In this episode, Amanda explores the idea that anyone can become an Online Business Manager (OBM). She discusses the importance of soft skills, leadership, and communication, and shares her personal journey from VA to OBM. Amanda also introduces her 30-day OBM Launch Sprint, designed to help aspiring OBMs kickstart their business with guidance and accountability. Check out the 30 Day OBM Launch
51: CEO Routines as an OBM Business Owner
In this episode, Amanda discusses essential routines for OBM business owners to adopt a CEO mindset. She emphasizes the importance of weekly planning, tracking analytics, and managing finances to ensure business longevity and effectiveness. Amanda shares her personal experiences and practical tips for implementing these routines to enhance productivity and decision-making. Grab the Your First 3
50: Holding Boundaries with Current Clients
In this episode, Amanda discusses the topic of boundaries in client relationships, particularly focusing on how to reset boundaries with existing clients. She emphasizes the importance of establishing clear boundaries and policies, the challenges of enforcing them after a long-term relationship, and the necessity of making tough decisions about client fit. Amanda provides practical tips for mainta
49: The Power of the Slow Season: Building Your Business Bit By Bit
In this episode, Amanda discusses the dynamics of running a business during the summer months, emphasizing the importance of embracing the slower pace. She encourages listeners to focus on working on their business rather than just in it, highlighting the value of small, consistent efforts over time. Amanda reassures entrepreneurs that everyone's journey is unique and that sustainable growth is mo
48: Skills Breakdown: Email Marketing
In this episode, Amanda discusses the essential skills and knowledge needed for effective email marketing as an Online Business Manager (OBM). She emphasizes the importance of understanding legal considerations, popular email marketing platforms, and the various roles an OBM plays in managing email marketing for clients. The episode provides insights into scheduling emails, creating automations, t
47: Behind the Scenes of a Real OBM Business
In this episode, Amanda shares insights into her life as an Online Business Manager (OBM), detailing her evolving work schedule, the importance of flexibility, and how she structures her work week to balance client needs and personal responsibilities. She emphasizes the significance of planning and adapting to changes while maintaining productivity and client satisfaction. Register for the live
46: From VA to OBM: A Natural Progression
In this episode, Amanda discusses the natural progression from being a Virtual Assistant (VA) to becoming an Online Business Manager (OBM). She emphasizes that this transition is not just about changing roles but refining skills, offers, and client relationships to achieve greater income and job satisfaction. Amanda shares insights on the importance of leadership, setting boundaries, and the minds
45: One Year of the OBM Educator!
In this episode, Amanda reflects on the one-year anniversary of the OBM Educator podcast, sharing insights and lessons learned throughout the year. She emphasizes the importance of consistency in marketing, knowing when to outsource tasks, and embracing the journey of business growth. Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an
44: The Perfect Offer Suite for New OBMs
In this episode, Amanda discusses the essential services that new Online Business Managers (OBMs) should consider offering. She emphasizes the importance of creating an offer suite that guides clients through their journey, starting with strategy sessions, moving to project packages, and ultimately leading to retainers. Amanda shares her personal experiences and insights on how these offerings can
43: Coming Back to Work After Vacation
In this episode, Amanda discusses the challenges and strategies for returning to work after a vacation. She emphasizes the importance of preparation before leaving, setting client expectations, and managing workload upon return. Amanda shares practical tips for organizing tasks and maintaining communication with clients to ensure a smooth transition back to work. Register for the Strategy Sessi
42: "I Thought I'd Be Further Along By Now"
In this episode, Amanda discusses the common feeling among Online Business Managers (OBMs) and Virtual Assistants (VAs) of feeling behind in their business journey. She explores the internal and external pressures that shape these feelings, emphasizing the importance of understanding personal progress and redefining success. Amanda encourages listeners to reflect on their own goals and expectation
41: Remembering Your Why
In this episode of the OBM Educator, Amanda discusses the importance of remembering your 'why' in business. She emphasizes that understanding the deeper motivations behind your work can provide stability and guidance during challenging times. Amanda shares her personal journey and insights on how to refine and remember your why, offering practical strategies for listeners to incorporate into their
40: What Happens When a Client is Taking All Your Time
In this episode, Amanda discusses the challenges faced by Online Business Managers (OBMs) when one client or project demands excessive time and attention. She shares personal experiences and offers strategies for managing client priorities, maintaining communication, and recognizing the signs of burnout. Amanda emphasizes the importance of setting boundaries and making necessary changes to ensure
39: What Clients Are Looking for in an OBM in 2025
In this episode, Amanda discusses the evolving needs of clients in the realm of Online Business Management (OBM) for 2025. She emphasizes the importance of emotional support, ownership, and adaptability in building strong client relationships. The conversation highlights how OBMs can stand out by understanding and addressing the emotional and practical needs of their clients, ultimately leading to
38: What No One Tells You About Becoming an OBM
In this episode, Amanda discusses the often unspoken challenges faced during the transition from Virtual Assistant (VA) to Online Business Manager (OBM). She emphasizes the importance of understanding the behind-the-scenes struggles that many experience, which are rarely shared on social media. Amanda shares her personal journey, debunks common myths about becoming an OBM, and highlights the minds
37: What To Do as an OBM When You Don't Know
In this episode, Amanda discusses the common challenges faced by new Online Business Managers (OBMs) when clients request tasks they are unfamiliar with. She outlines a general process for handling such situations, emphasizing the importance of research, resourcefulness, and effective communication with clients. Amanda also highlights the difference between tasks that OBMs should know and those th
36: Building an OBM Business Without Overwhelm
In this episode, Amanda discusses how to build an Online Business Manager (OBM) business without feeling overwhelmed. She shares her experiences transitioning from a Virtual Assistant to an OBM and emphasizes the importance of viewing this journey as a process that takes time. Amanda provides practical tips for breaking down tasks, maintaining a positive mindset, and embracing setbacks as opportun
35: What You're NOT Responsible For as an OBM
In this episode, Amanda discusses the common misconceptions about the responsibilities of Online Business Managers (OBMs). She emphasizes that OBMs should not take on tasks that are not their responsibility, such as being accountable for client results, engaging in sales, or providing specialized support. The conversation provides clarity on the boundaries OBMs should maintain to ensure they focus
34: Building Trust as an OBM
In this episode, Amanda discusses the critical role of trust in Online Business Manager (OBM) client relationships. She explores how to build trust from the first interaction, maintain it over time, and address situations where trust may be broken. The conversation emphasizes the importance of communication, accountability, and proactive engagement in fostering strong, long-term client relationshi
33: What Your Client is Looking to You For During a Launch
In this episode, Amanda discusses the essential roles and responsibilities of Online Business Managers (OBMs) during the launch season. She emphasizes the importance of understanding client expectations, utilizing the right tech tools, providing strategic advice, and managing the planning process to ensure a successful launch. Amanda also introduces her upcoming workshop, 'Launch Support 101', aim
32: Word of the Year: 2024 Reflection + Looking Ahead to 2025
In this episode, Amanda reflects on her 2024 Word of the Year and the experiences and growth she had from using that word as a theme. She discusses how this theme guided her decisions, including launching a podcast and a course aimed at helping VAs transition to OBMs. Looking ahead, she shares her new word for 2025 and the goals that she hopes comes from that word. Connect With Amanda: amandamc
31: The VA to OBM Journey with Lily Panameño | The Road to OBM Success Series
Continuing her Road to OBM Success Series, Amanda is joined by OBM Lily Panameño to discuss the journey of transitioning from a Virtual Assistant (VA) to an Online Business Manager (OBM). They explore the challenges, confidence-building strategies, and the importance of believing in oneself while navigating this business shift. Lily shares her experiences, insights, and advice for those looking to
30: Embracing Being Multi-Passionate as an OBM with Michelle Lawrence | The Road to OBM Success Series
In the first episode of her Road to OBM Success Series, Amanda interviews OBM Michelle Lawrence, about her journey from the corporate world to entrepreneurship. Michelle shares her experiences, challenges, and the importance of community support in the online business space. They discuss the significance of having a website for OBMs, common mistakes made by new OBMs, and the launch of Michelle's n
29: Planning for 2025, Part 2: Tracking Analytics in Your Business
In this episode, Amanda continues her discussion on analytics that can be tracked in a business, this time focusing on what can and should be tracked in an OBM business! She discusses various metrics that OBMs should track, including financials, time management, marketing efforts, and client success. She also provides insights on how to effectively gather and analyze these metrics to make informed
28: Planning for 2025, Part 1: Analyzing Client Analytics
In this episode, Amanda discusses the importance of evaluating business performance as the year comes to a close. She emphasizes the need for service providers, particularly Virtual Assistants (VAs) transitioning to Online Business Managers (OBMs), to analyze client analytics to identify growth opportunities for 2025. The conversation covers key metrics such as revenue tracking, lead generation, m
27: Taking Time Off During the Holidays as an OBM
27: Taking Time Off During the Holidays as an OBM In this episode, Amanda discusses the importance of taking time off as a service provider, especially during the holiday season. She emphasizes the need for mindset shifts, logistical planning, and setting clear boundaries with clients to ensure a successful break. Amanda shares practical tips for preparing for time off, including giving advance
26: Handling Disappointment as an OBM
In this episode, Amanda shares the often overlooked topic of disappointment in business, particularly for online business managers (OBMs). She explores various forms of disappointment that OBMs may face, including challenges in finding clients, rejection after discovery calls, and the emotional toll of having to fire or being fired by a client. Amanda emphasizes the importance of approaching disap
25: Setting Up Simple Systems as an OBM
In this episode, Amanda shares the importance of setting up simple systems for business efficiency. A lot of people think systems equals high-tech solutions or automations, but Amanda encourages you to think about processes that businesses already have in place. She outlines a step-by-step approach to identifying, analyzing, implementing, and reviewing these systems, encouraging listeners to start
24: How I Schedule My Calendar as an OBM
In this episode, Amanda shares her effective strategies for calendar management. She emphasizes the importance of integrating personal life into scheduling, organizing client work, optimizing meeting times, and ensuring a balanced calendar that accommodates both business and personal responsibilities. She gives her tips and tricks to ensure you can create freedom and flexibility in business and li
23: You're Not Responsible for Your Client's Results
In this episode, Amanda emphasizes the importance of understanding that OBMs are not responsible for the results their clients achieve, highlighting the need for a mindset shift to avoid guilt and burnout. She shares insights on how OBMs can bring their best to the table while recognizing that the ultimate responsibility for results lies with the client. She also introduces her free challenge call
22: Building Confidence as an OBM
In this episode, Amanda discusses the theme of confidence, particularly in the context of transitioning from a Virtual Assistant (VA) to an Online Business Manager (OBM). She highlights common struggles with self-confidence, the impact of limiting beliefs, and the importance of reframing these beliefs to foster a growth mindset. Amanda emphasizes the necessity of preparation and knowledge in build
21: How to Lead a Strategy Session as an OBM
In this episode, Amanda shares how to lead a strategy session as an Online Business Manager. She emphasizes the importance of strategy sessions in building client relationships and dives deep into the process of conducting a successful strategy session. Amanda highlights the significance of thorough client onboarding and also shares tips on leading the conversation, actively listening to the clien
20: Skills Breakdown: Launching
Is the idea of launching in a client's business holding you back from stepping into the OBM role? In this Skills Breakdown episode, Amanda breaks down common launch best practices to give an inside sneak peek into the OBM's role. She discusses three types of launches: waitlist launches, webinar/masterclass launches, and challenge launches. She also provides insights into the setup and execution of
19: Setting Boundaries And Saying "No" To Clients
Feeling overwhelmed by client expectations? In this episode, Amanda talks about a topic that many OBMs and service providers struggle with - the feeling of owing clients something beyond the contracted obligations. This can lead to resentment and eventual burnout. Amanda breaks down three key areas where service providers often feel this unnecessary sense of obligation: taking on unwanted tasks, s
18: When And How To Hire Your First Team Member
Hiring your first team member is an exciting milestone, and almost like a right-of-passage as a business owner. In this episode, Amanda shares her own experience, having hired her first team member seven months into her OBM journey, and gives insights into knowing when and why to hire, the types of support you might need, and the financial considerations involved. She also offers best practices fo
17: Scope Creep And Enforcing Boundaries - Mini Coaching Session with Kaleigh Tracy
In this session, Amanda chats with Kaleigh Tracy, an OBM who struggles with enforcing boundaries and scope creep from her clients. Kaleigh discusses her challenges with being on an hourly retainer and feeling pressured to take on tasks beyond her expertise, including web design, social media management, and VA tasks. Amanda offers advice on setting boundaries, considering hiring a VA, and deciding
16: Why 2024 Is THE Year To Become An OBM
Learn why now is the perfect time to become an OBM and how you can take advantage of the many opportunities available. Amanda shares industry data, highlighting the booming growth of the online coaching industry (potential clients) and the expanding online business space. She explains the increasing demand for OBMs as more entrepreneurs seek support in managing their growing businesses. Amanda als
15: The Business Of Being An OBM
Attracting and retaining clients starts with a solid foundation! In this episode, Amanda dives into the often overlooked aspects of running an online business. She talks about the importance of having well-defined processes for onboarding, offboarding, and invoicing, highlighting how these streamline operations and improve client relationships. She also explains the necessity of legal contracts, r
14: 3 Client Retention Strategies That Work!
Eager to build a sustainable OBM business? Tune in to learn the strategies for securing long-term clients and consistent revenue! From going the extra mile to positioning herself as a critical partner in the growth and development of her client's businesses, Amanda shares how she has been able to maintain positive client partnerships for multiple years. By prioritizing excellent service, being for
13: From Conference Planner To Booked-out OBM (Amanda's Story)
From her early career days as a conference planner to becoming a stay-at-home mom yearning for "more", tune in to hear Amanda's personal journey of becoming an OBM! She shares how she discovered and embraced the OBM role, the challenges she faced (especially during the COVID-19 pandemic), and the strategies she used to succeed and grow her business. She also discusses the importance of putting you
12: It's Okay Not To Be Great In The Beginning
From managing launches to creating email marketing campaigns, the task list of an OBM can be quite lengthy. It's easy to feel the pressure to excel right from the start, but greatness isn't achieved overnight! In this candid chat, Amanda shares her experience of transitioning from a VA to an OBM, highlighting an important lesson: get comfortable with not being great in the beginning. Hear her thou
11: Overcoming Imposter Syndrome And Building A Thriving OBM Business with Lauren Petraglia
Lauren Petraglia discusses her transition from a toxic work environment in local government to becoming a virtual assistant and now a booked out OBM. She shares the challenges and motivations behind her decision, as well as the strategies she used to grow her business through referrals. She also shares advice for aspiring OBMs and those in the early stages of their business, emphasizing the import
10: Key Differences Between a VA and OBM
Thinking of taking the leap from VA to OBM? This episode breaks down the key differences between the two roles and unpacks the necessary skills and mindset shifts required to transition to an OBM. Amanda also shares the benefits of becoming an OBM, from higher income potential to greater influence and fulfillment. Whether you're new to the online space, a seasoned VA looking to take your business
09: Challenges Of Being A "Jill-Of-All-Trades"
In the world of online business management, being a jill-of-all-trades is super valuable! The ability to excel in various tasks and adapt to different roles can be a huge asset to clients. However, being good at many things can also bring about unique challenges. By sharing personal experiences and insights from coaching calls, Amanada discusses the common struggles experienced by OBMs who take on
08: Tech Tools Every OBM Needs To Know In 2024
Even though it's sometimes intimidating, tech is something that you cannot escape as a successful OBM. After all, you will likely be the one responsible for the majority of tech in your client's business! So whether you're setting it up, maintaining it, or switching from one system to another, chances are tech is going to be part of your day to day operations. In this episode, Amanda highlights th
07: The OBM Mindset - How To Transition From A Doer To A Leader
Are you ready to make the shift from being a doer to a leader? In this episode, Amanda discusses the significant mindset shift needed when transitioning from a VA to an OBM. Learn the importance of being proactive and taking on a leadership role, relieving decision fatigue for clients, and utilizing tools like calendars and project management systems. As a VA, you are more than likely accustomed t
06: How To Attract New OBM Clients - Mini Coaching Session with Galina Vander Meer
Welcome to The OBM Educator's first mini coaching session! These sessions will allow you to get an inside look into how Amanda would help someone through common pain points - such as VAs who are wanting to make the transition to OBM, or new OBMs that need guidance with marketing, setting boundaries, and more! In this session, Amanda chats with Galina Vander Meer about attracting new OBM clients.
05: The #1 Mistake New OBMs Make When Packaging Their Services
As an OBM, creating packages that clearly outline your services and pricing is important, right? But when you're just starting out, it can feel like you need some secret magic formula to get it just right, and that can be really overwhelming. In this episode, Amanda gives an overview of common packages for OBMs, including hourly retainers and project retainers. She also shares her thoughts on the
04: What Is An OBM? Understanding The Role Of An Online Business Manager
Are you curious about what it takes to become an OBM? Join Amanda as she breaks down the key responsibilities and skills needed to succeed in this role! She discusses the types of clients OBMs typically work with, the services they provide, and all the skills you'll need to shine. She also explains why becoming an OBM isn't as unattainable as it may seem. If you're drawn to tech, systems, and mana
03: The Benefits Of Hiring An OBM (From The Client's Perspective) with Rita Goodroe
Get an idea of what an OBM/client relationship is actually like! In this episode, Amanda chats with her client of four years, Rita Goodroe, a professional speaker and business strategist. They discuss what it looks like to hire an online business manager (OBM) and the importance of finding the right fit. Rita shares how she initially thought she needed a virtual assistant (VA) but realized the ben
02: How To Transition From A Virtual Assistant To OBM
Are you a virtual assistant (VA) looking to take your business to the next level? Do you dream of becoming an Online Business Manager (OBM) but don't know where to start? In this episode, Amanda provides a step-by-step guide for making the transition. Learn how to audit your own business, determine your new services and pricing, and rank your clients based on their need for an OBM. Amanda also int
01: Welcome To The OBM Educator!
In the first episode of The OBM Educator, host Amanda McVicker introduces herself and shares her goals for the podcast. She discusses the lack of resources and education specifically tailored to online business managers (OBMs) and aims to fill that gap by providing insights and strategies for aspiring and experienced OBMs. Amanda shares her personal journey from being a conference planner to becom
00: Trailer
Welcome to The OBM Educator. I'm your host, Amanda McVicker, a veteran Online Business Manager (or OBM) who serves six and seven figure entrepreneurs, as well as educates new OBMs with the skills and confidence they need to start and grow their own successful business. If you're an aspiring OBM looking to make more money, have more responsibilities, and serve clients at a higher level, then this i
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