Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers
Social Media for B2B Growth is a podcast for B2B marketing leaders, social media managers, and business leaders who want to improve their LinkedIn strategy without relying on hacks or shortcuts. Hosted by Michelle J Raymond, a LinkedIn Company Page strategist and founder of B2B Growth Co, the show teaches how to combine strategic Company Page marketing with employee and executive advocacy to build trust and generate business opportunities. Episodes include practical solo content and conversations with B2B marketing experts, covering topics like content creation, employee activation, and executive thought leadership.
Episodes
The 3 Conversations Your LinkedIn Strategy Is Missing
Most B2B LinkedIn strategies are built entirely inside the marketing team. Goals, content plan, execution, reporting — all one department. It works, until you realise the people who actually talk to buyers were never in the room.In this episode, LinkedIn Company Page expert Michelle J Raymond breaks down the three conversations that separate a LinkedIn strategy built on assumptions from one built
They Broke Their LinkedIn Company Page on Purpose — And It Worked
Most LinkedIn Company Pages feel like an empty office lobby — beautifully vacuumed, nobody there. Manychat decided to break theirs. In public. On purpose.Ashley Sava, Content Marketing Manager and self-described content anarchist, took over the Manychat LinkedIn Company Page and announced it wasn't going to behave like a Company Page anymore. Three months later: thousands of new followers, creator
The Reality of Launching LinkedIn Employee Advocacy (Jen Roth - JLL)
Employee advocacy looks simple from the outside. Building it inside a global organisation is another story.Jen Roth, Senior Manager of Global Social Media at JLL, joins Michelle J Raymond to share the reality of launching a global LinkedIn employee advocacy program. They discuss leadership buy-in, internal partnerships, employee adoption, Company Page strategy and how to decide whether content sho
Is Your LinkedIn Company Page Set Up for B2B Buyers?
Most LinkedIn Company Pages are built to describe the business. The best ones help buyers decide whether they want to do business with you.In this episode of Social Media for B2B Growth, Michelle J Raymond explains why B2B marketers should stop viewing their LinkedIn Company Page through the eyes of the business and start seeing it through the eyes of their buyers.You'll learn why Company Pages st
Why Posting More Won't Fix Your LinkedIn Company Page
Is your LinkedIn Company Page helping your business grow, or are you just posting and hoping for the best?Many B2B marketers are losing confidence in their LinkedIn Company Page. Organic reach is down, engagement is unpredictable, and every week there's another opinion about what you "should" be doing.In this episode of Social Media for B2B Growth, Michelle J Raymond explains why so many marketers
The LinkedIn Newsletter Gold Rush Is Going to Backfire (Here's How to Get It Right)
LinkedIn newsletters are having another gold rush, driven by the hype around AI citations. But starting one without a clear strategy can damage your B2B brand more than it helps.In this episode, Michelle J Raymond shares the biggest LinkedIn newsletter mistakes brands make and what it takes to build one that people actually want to read, remember, and subscribe to.https://b2bgrowthco.com/linkedin-
10 NEW LinkedIn Features Ranked Honestly (2026)
LinkedIn has rolled out a bunch of new features in 2026, but which ones are actually worth paying attention to? In this episode, LinkedIn B2B expert Michelle J Raymond ranks 10 new LinkedIn features from “who cares?” to “this has my attention”, including AI-powered feed recommendations, post performance insights, video feed updates, Creator Marketplace, verification filters, GIFs, post boosting an
How Global B2B Brands Balance Company Pages, Paid, Organic and Employee Advocacy
How do global B2B brands balance LinkedIn Company Pages, paid social, organic content and employee advocacy? In this episode of Social Media for B2B Growth, Michelle J Raymond speaks with Molly Hopkins, Associate Director of Social Media at CBRE, about what it takes to manage LinkedIn strategy inside a large global B2B organisation.Molly shares practical lessons on treating social media as an ecos
Why Employee Advocacy Fails on LinkedIn (And What to Do Instead)
Employee advocacy is more than asking your team to share company posts on LinkedIn.For B2B organisations, the real opportunity is using employee advocacy, LinkedIn Company Pages and social media strategy to build trust before buyers are ready to speak to sales.In this episode of Social Media for B2B Growth, Michelle J Raymond is joined by Colin Day from Oktopost to explore why B2B brands need to m
Why Your B2B Marketing Isn’t Building Buyer Trust (Insights from The B2B Institute)
Why is your B2B marketing reaching buyers but still not building enough trust to move them forward?In this episode, Michelle J Raymond speaks with Vita Molis from The B2B Institute about the credibility gap facing B2B brands. They explore why B2B buying journeys are getting longer, why more deals are stalling, and why reach alone is not enough to create buyer confidence.This episode is for B2B mar
500K LinkedIn Followers: What Actually Grew This Company Page
LinkedIn Company Pages are supposedly dead. So how did AtkinsRéalis grow more than 500,000 followers in under two years?Michelle J Raymond sits down with Holly Kerr (Global Social Media Lead - AtkinsRéalis) to unpack what actually drove the growth, why posting less became part of the strategy, and how employee advocacy evolved into something much bigger than a marketing tactic.This is a practical
Stop Using AI for B2B Marketing on LinkedIn Until You Fix This First
What actually matters in B2B marketing right now?After attending Social Media Marketing World and AI Business World 2026, Michelle J Raymond shares the biggest lessons B2B marketers need to hear about AI, LinkedIn, strategy, thought leadership and why clarity matters more than ever.Because after seeing all the AI tools, demos and hype, Michelle came to one conclusion:AI won’t save bad marketing.In
LinkedIn's Algorithm Didn't Kill Company Pages. Marketers Did...
Another article is doing the rounds saying LinkedIn's algorithm killed Company Pages.It didn’t. Marketers did.In this episode, Michelle J Raymond breaks down why LinkedIn Company Pages are not dead, why most B2B marketing and corporate social teams are using them the wrong way, and what actually drives results today.This isn’t about chasing impressions or blaming the LinkedIn algorithm. It’s about
Why Your LinkedIn Profile Matters More Than Your Posts (2026 Update)
Most B2B marketers focus on what to post on LinkedIn. But in 2026, your LinkedIn profile matters more than your posts.With changes to the LinkedIn feed, AI visibility, and how expertise is interpreted, your profile is now the clearest signal of what you’re known for — not your content.If LinkedIn can’t understand who you are, it can’t confidently recommend you.In this episode, Michelle J Raymond b
Why Most B2B Content Never Gets Used
Most B2B marketing content doesn’t fail because it’s bad. It fails because no one ever sees or uses it. In this episode, Michelle J Raymond is joined by Lee Densmer to break down the real problem behind content waste in B2B marketing — and how to fix it with a smarter content strategy.You’ll learn why even high-quality content gets ignored, how misalignment between sales and marketing creates wast
Fix Your LinkedIn Company Page: 3 Mistakes to Avoid
Most LinkedIn Company Pages don’t fail because of the algorithm. They fail because they drift away from strategy. In this episode, Michelle J Raymond breaks down the three most common types of LinkedIn Company Pages she sees in audits and exactly what to fix first.From neglected “ghost town” pages to internal newsletter overload and product-heavy content that no one remembers, this is a practical,
LinkedIn Just Changed It's Home Feed (This Changes Everything)
On LinkedIn, it’s not about who you know anymore — it’s about what you’re known for. LinkedIn’s home feed has changed how content is distributed, and if you get this right, it’s a huge opportunity for your brand.Key moments in this episode - 00:00 LinkedIn’s feed has changed (March 2026)02:00 The biggest shift in the LinkedIn Home Feed04:00 How LinkedIn now reads your behaviour over time06:30 Link
Employee Advocacy vs Engagement Pods: What’s Real on LinkedIn?
Is employee advocacy just an engagement pod with a company logo? In this episode, Michelle J Raymond breaks down a growing debate on LinkedIn: when teams coordinate engagement through tools like Slack, is that smart marketing or artificial amplification?You’ll learn the difference between engagement pods, employee advocacy and internal content amplification, and why the real issue isn’t the tactic
How to Get Your B2B Brand Cited by LLMs Using LinkedIn (Without Falling for the Hype)
LinkedIn is now the most cited domain in AI tools like ChatGPT, Perplexity, and Google AI Mode — but does that mean your LinkedIn content is getting cited? Not necessarily.In this episode, Michelle J Raymond cuts through the noise and breaks down what the latest research actually says about LinkedIn and AI citations, so B2B marketers and businesses can make smarter decisions about where to focus t
Why Most Corporate LinkedIn Strategies Underperform | B2B Marketing Lessons
Most corporate LinkedIn strategies underperform because social teams are brought in too late.In this episode, Michelle J Raymond speaks with Melissa Dawson from WD about what high-performing corporate social on LinkedIn actually looks like inside large organisations. They explore why treating social media as a distribution channel rather than a strategic partner limits results.Topics include corpo
Has B2B Marketing Lost Its Way? Rethinking MQLs, Attribution and Customer Focus
Is B2B marketing serving customers… or dashboards?In this episode, Michelle J Raymond is joined by Moni Oloyede to question what’s really driving modern B2B strategy. From MQL obsession to attribution models and misunderstood buyer behaviour, this conversation challenges the metrics-first mindset many teams feel pressured to follow.If you’ve ever felt like you’re busy but not aligned — this episod
How To Build Real Authority On LinkedIn (Without Faking It)
Are you faking confidence on LinkedIn? In this episode, Michelle J Raymond speaks directly to B2B marketers who feel like they’re “figuring it out as they go” on LinkedIn. If you’ve ever thought, “I don’t know what I don’t know,” this conversation is for you. We unpack the real cost of guessing, why generic advice and AI tools aren’t enough on their own, and how to build genuine LinkedIn strategy
How To Build a LinkedIn Company Page That Actually Grows
If you're struggling to grow your LinkedIn Company Page, this episode is for you. In this episode, Michelle J Raymond dives into the essential 4C's framework for growing your LinkedIn Company Page. Key moments in this episode - 00:00 Introduction: Is Your Company Page Built to Grow?01:10 Understanding the Four C's Framework04:09 Clarity: Defining Ownership and Audience06:19 Content: Crafting Engag
360Brew Explained. Why Reach No Longer Matters on LinkedIn
What is 360Brew? Is it a brand-new LinkedIn algorithm? Does it change your reach? Should B2B marketers change their content strategy?Michelle J Raymond explains in plain English what 360Brew actually is, how it works behind the scenes, and what really matters for growth on LinkedIn in 2026.In this episode, you’ll learn:What 360Brew really is (and what it isn’t)How LinkedIn evaluates content signal
Why Your Employee Advocacy Isn’t Working on LinkedIn (And How to Fix It)
If your leaders want control and your employees want nothing to do with LinkedIn, you don’t have a content problem; you have an alignment problem. Michelle J Raymond explains why employee advocacy fails on LinkedIn and what actually gets teams confidently showing up.Learn how Company Pages should lead strategy while employees scale trust, visibility and real B2B growth.Key moments in this episode
LinkedIn Company Pages in 2026 - What B2B Brands Must Stop and Start Doing
Most B2B brands are running their LinkedIn Company Pages like personal profiles, and it’s quietly killing results.In this episode, Michelle J Raymond breaks down the biggest mistakes B2B marketers make with LinkedIn Company Pages and what must change in 2026 to drive real visibility, engagement and brand growth.If you manage a LinkedIn Company Page, lead B2B marketing, or are responsible for emplo
LinkedIn B2B Marketing in 2026: New Strategies & Changes You Need to Know!
Join Michelle J Raymond as she breaks down the major shifts and strategies for LinkedIn B2B marketing in 2026. From the introduction of 360Brew and the rise of pay-to-play features, to the changing demographics of LinkedIn users, she covers all the essential updates. Discover the importance of revisiting your marketing fundamentals, updating your profile and Company Page, and maximising the Power
What Brain Science Teaches Us About LinkedIn Marketing
What does brain science really teach us about LinkedIn marketing for B2B marketers?In this episode of Social Media for B2B Growth, LinkedIn expert Michelle J Raymond is joined by marketing behavioural science specialist Nancy Harhut to break down how emotion, relevance, repetition, and buyer psychology shape decision-making on LinkedIn.You’ll learn why B2B buyers are never purely rational, why nic
The B2B Marketing Reset for LinkedIn 2026: What to Stop, Start, Rethink & Redo
LinkedIn marketing is changing, and many B2B brands are heading into 2026 with the wrong priorities.In this episode, LinkedIn expert Michelle J Raymond is joined by marketing strategist Bec Chappell to unpack a practical B2B marketing reset for LinkedIn in 2026.They explore what businesses need to stop, start, rethink and redo to get better results from LinkedIn, without relying on AI shortcuts, b
The LinkedIn Plot Twists That Will Shape B2B Marketing in 2026
LinkedIn changed the rules in 2025 — fast, unexpectedly, and without warning.In this episode, host Michelle J Raymond breaks down the five major plot twists every B2B marketer needs to understand before planning their 2026 LinkedIn strategy.Key moments in this episode - 00:00 — The wild year LinkedIn kept us guessing01:00 — Why LinkedIn impressions no longer mean success03:00 — The shift towa
LinkedIn Company Pages in 2026: Complete Guide for B2B Marketers
B2B Marketers are feeling the impact of changes to LinkedIn Company Pages in 2025. Declining reach, falling engagement, confused stakeholders, and pressure to “just make the Page work.”In this episode, Michelle J Raymond sits down with Zoe Bermant to break down what every B2B marketer needs to know for 2026 on how LinkedIn really works and the new strategies that actually drive visibility, followe
Expert Ghostwriter Reveals Why Your LinkedIn Posts Don't Convert
Why your LinkedIn posts don’t convert and how to fix them. In this episode, we break down the “beige content” problem, why marketers chase likes instead of leads, and the copywriting frameworks that turn LinkedIn content into real B2B conversions. Perfect for anyone looking for higher-impact posts, clearer messaging, and a LinkedIn strategy that actually drives revenue.Key moments in this episode
The Truth About LinkedIn Right Now: Shifts, Algorithms & What Actually Works
LinkedIn is changing fast — and if you’re a marketer, creator or professional trying to stay visible, you’ve probably felt it. Engagement is unpredictable. The algorithm feels different. And even top creators with huge audiences are struggling to reach their own followers.In this episode, Coach Michelle J Raymond sits down with LinkedIn creator Michaela Alexis to unpack exactly what’s happening on
Social Media Customer Care: Best Practices Every B2B Brand Should Use
B2B buyers expect fast, human, helpful responses on social media and most brands are failing.In this episode, Michelle J Raymond and social care expert Brooke Sellas break down the best practices for managing customer care across social platforms, increasing responsiveness, and converting conversations into real revenue.Key moments in this episode - 00:00 Defining Social Customer Care03:
Raw Lessons from 200 Podcast Episodes and a Changing LinkedIn Platform
After 200 episodes of interviewing experts, sharing strategies, and tackling the biggest B2B questions on LinkedIn, it’s finally time to switch things up… I’m stepping into the guest seat.No scripts. No filters. Just me, LinkedIn expert Michelle J Raymond, answering the questions I didn’t prepare for, asked by my podcast coach, Neal Veglio.💥 Expect:The untold truth behind what really works on Link
Why Your LinkedIn Posts Aren’t Being Seen (and How to Fix It)
Are you putting time into LinkedIn posts only to see… nothing? No views, no comments, no traction? You’re not alone. One of the biggest frustrations B2B professionals have right now is that their content feels invisible.In this episode, Michelle J Raymond breaks down exactly why your posts might not be getting seen — and what you can do to fix it. You’ll discover 3 things that are working right no
The B2B Growth Mistake: Focusing on Tools Instead of Customers
Marketers are spending more time learning the latest martech tools than understanding their customers, and it’s costing them results. In this episode, Michelle J Raymond challenges the obsession with tools and brings the focus back to what really drives growth on LinkedIn: customers.Discover why martech is only as good as the strategy behind it, how to spot when you’ve fallen into the “shiny tools
What To Do On LinkedIn When Business Gets Tough (Plus 15min Daily LinkedIn Plan)
Are you considering giving up on LinkedIn? When times get tough, it's easy to think that LinkedIn is a waste of time and give up. But LinkedIn B2B Expert Michelle J Raymond addresses the challenges businesses face during tough times and explains why abandoning LinkedIn is the worst possible choice. Michelle shares a practical 15-minute daily plan to boost LinkedIn activity through posting, comment
How To Make The LinkedIn Algorithm Work For You (Not Against You)
The LinkedIn algorithm has changed. But instead of fighting it, you can make it work for you. In this episode, Michelle J Raymond breaks down what’s different about the new LinkedIn algorithm, why it matters for B2B professionals, and how to train it through proactive actions like updating your profile, posting with purpose, commenting strategically, and building relationships via DMs.If you’ve be
What Really Grows Your LinkedIn? Posts, Comments or DMs?
Discover the best strategies for leveraging LinkedIn to drive business growth. The pros and cons of posting content, commenting on others' posts, and sending direct messages. Learn about the recent LinkedIn algorithm changes and how to adapt your approach to ensure effective business results. Find out how to balance these activities and maximise your LinkedIn presence to achieve your busines
Don't Let Fear Stop You From Posting on LinkedIn (Quick Fix Included)
If fear is stopping you from doing your first LinkedIn post, then this episode is for you. Let's discuss what typically holds people back, and more importantly, my secret to flipping the switch and getting started. Key moments in this episode - 00:00 Overcoming LinkedIn Posting Anxiety01:17 The Power of Mindset in LinkedIn Success02:39 Common Fears Holding You Back07:57 Sh
Top 10 LinkedIn New Features You Need To Know
Let's discuss the top 10 LinkedIn features that will affect LinkedIn marketing strategies for the rest of 2025. Key moments in this episode - 0:00 Top 10 LinkedIn Features for Marketers in 202502:46 LinkedIn Company Pages New Features05:03 Verification Processes on LinkedIn06:38 Collaborative Articles08:01 New LinkedIn Features10:42 Enhanced Analytics and Third-P
LinkedIn Newsletters vs Email Newsletters vs Substack. Where Should You Focus?
LinkedIn newsletters, email newsletters, or Substack? Which one is best for B2B right now? In this episode, LinkedIn expert Michelle J Raymond shares what’s changed since her last update in February, how both her LinkedIn and email newsletters are growing, and why Substack is suddenly the hot topic everyone’s talking about.Whether you’re building an audience, frustrated with LinkedIn’s algorithm,
Sell More By Writing Better LinkedIn DMs People Want to Read
Learn how to write LinkedIn DMs that people actually want to read and stop killing conversations before they even start.Know what to avoid, how to build trust, and the C.A.R.E. Framework for better LinkedIn sales conversations.Key moments in this episode - 00:00 The LinkedIn DM Dilemma00:33 The Problem with LinkedIn DMs03:50 What Makes a Bad LinkedIn DM?07:29 The Importance of Slowing Down08:19 Do
LinkedIn Marketing for Small Businesses: Profile vs. Company Page
If you're a consultant, solopreneur, or running a lean team, knowing where to focus your LinkedIn efforts can be the difference between staying invisible and building a brand that wins business.LinkedIn expert Michelle J Raymond breaks down the strengths of both your personal profile and your Company Page and how to use them together to build trust, credibility, and consistent results.Key moments
How to Use AI and Automation on LinkedIn Without Getting Banned
AI and automation tools can help B2B marketers scale their content or get their LinkedIn accounts shut down! LinkedIn expert Michelle J Raymond breaks down how to use AI responsibly, what LinkedIn’s user agreement actually says, and how to stay compliant while increasing productivity.Key moments in this episode - 00:00 AI and Automation on LinkedIn00:32 The Rise and Fall of AI Hype02:52 Understand
How to Build a B2B Brand Buyers Remember with Ty Heath (LinkedIn)
LinkedIn brand expert Ty Heath from the B2B Institute joins Michelle J Raymond to reveal how B2B marketers can stand out, ditch boring corporate content, and build brands buyers remember.If you’re tired of playing it safe on LinkedIn and want to escape the Sea of Sameness, this episode breaks down exactly how to go bold, balance brand with demand, and create content that sticks in your audience’s
The New LinkedIn Strategy Every B2B Brand Needs
The LinkedIn algorithm changed (June 2025). Learn what it means for LinkedIn Company Pages. Discover why traditional strategies are failing and get a new framework for success.Perfect for Company Page Admins and Social Media Managers looking to stay ahead.Key moments in this episode - 00:00 LinkedIn Algorithm Shift June 202500:57 Impact on LinkedIn Company Pages03:20 Recent Changes and Challenges0
LinkedIn Algorithm Changed. Use This NEW Content Strategy.
Discover three content types driving engagement on LinkedIn after the 2025 algorithm change. Boost visibility with this updated B2B content strategy.Learn about what content formats to post and LinkedIn expert Michelle J Raymond's strategic advice on leveraging LinkedIn for business growth through 2025. Key moments in this episode - 00:00 Recap of LinkedIn Algorithm Changes04:18 3 Essent
LinkedIn Algorithm Just Changed. Here's What Works Now
Navigating LinkedIn Changes(July 2025): Pay-to-Play Strategy, Algorithm Updates, and New Features. Everything B2B Marketers need to know to stay ahead.Discover what's driving LinkedIn's decisions and how these updates impact B2B marketers and their LinkedIn B2B marketing strategy. Learn about new features to watch for and LinkedIn expert Michelle J Raymond's strategic advice on leveraging LinkedIn
Business Growth on LinkedIn Starts With This
Is your B2B LinkedIn strategy falling flat, despite all the effort your team puts in? Hint: You don't grow on LinkedIn by doing more. You grow on LinkedIn by working together.Key moments in this episode - 00:00 Why Your LinkedIn Strategy Isn't Working01:09 Common Issues with B2B LinkedIn Strategies05:31 The Power of Alignment07:26 Improve Your LinkedIn Results11:05 Shared LinkedIn KPIs12:50 Linked
Why Your Team Isn't Posting On LinkedIn (And How to Fix It)
Is your team struggling with LinkedIn? In this episode, Coach Michelle J Raymond delves into common misconceptions about using LinkedIn for business and how to set your team up for success.Learn why assuming LinkedIn is easy can set your team up for failure and discover practical tips on providing the necessary support and training.Michelle offers insights on how to create an effective employee ad
Why Noone Buys From Your LinkedIn Posts (Non Cringe Fix)
Struggling to write LinkedIn sales posts without sounding cringe? Learn how to sell with confidence using a simple, proven copywriting framework.Key moments in this episode - 00:00 Overcoming the Fear of Sales Posts on LinkedIn00:47 The Misconceptions About Selling on LinkedIn05:30 Mindset Matters10:04 The Consequences of Avoiding LinkedIn Sales Posts14:09 The Non-Cringe Guide to LinkedIn Sales Po
The Real Reason Your B2B LinkedIn Posts Are Getting Ignored (With Fixes)
Are you sick of your LinkedIn content being ignored? Let's discuss the most likely cause and actionable strategies to improve your LinkedIn visibility and engagement.Discover how cultivating a strong point of view, crafting engaging hooks, and presenting your authentic self can enhance your LinkedIn presence.Key moments in this episode - 00:00 Playing It Safe on LinkedIn00:36 The State of LinkedIn
What Really Happens When You Take a Break from LinkedIn
Feeling guilty about taking time off LinkedIn? LinkedIn expert Michelle J Raymond shares what really happens when you step away and why consistency doesn’t mean posting daily. A must listen for B2B marketers balancing business and burnout.Key moments in this episode - 00:00 The guilt of going quiet on LinkedIn03:40 Fear vs reality: Will the LinkedIn algorithm punish you?06:15 What happened to reac
Don't Fall For These "Smart" LinkedIn Tactics
Discover the prevalent LinkedIn scams and warning signs that can harm your brand and business. Coach Michelle J Raymond and guest Scott Aaron, discuss the dangers of these tactics, the signs to spot them, and the repercussions they can have on your LinkedIn presence.Key moments in this episode - 00:00 Intro Guest - Scott Aaron01:47 The Problem with LinkedIn Engagement Pods05:06 Spotting Fake Engag
Why Your LinkedIn Company Page Isn't Working (Plus 5 Quick Fixes)
Is your LinkedIn Company Page stuck in silence? LinkedIn Pages expert Michelle J Raymond breaks down the five biggest mistakes B2B brands make and what to do instead to drive real engagement, visibility, and results.Key moments in this episode - 00:00 Why Your LinkedIn Company Page is Invisible02:17 Unoptimised LinkedIn Page Setup04:10 Boring LinkedIn Company Page Content06:23 LinkedIn Unoriginal
What’s Killing Trust on LinkedIn (and You Might Be Doing It)
Let's break down the subtle mistake B2B marketers are making that’s quietly eroding trust and it’s more common than you think. If you want your brand to stand out for the right reasons, this is the wake-up call you need.Key moments in this episode - 00:00 Introduction01:06 RecipeGate: The Controversy Unfolds03:16 The Cost of Copying in Marketing05:13 Importance of Original Content on LinkedIn09:33
Why Founder-Led Brands Fail at Thought Leadership
Founder-led thought leadership isn’t always the best strategy for B2B brands — often because founders are simply too stretched. In this episode, Michelle J Raymond speaks with Ashley Faus about why companies need to broaden their approach to thought leadership beyond the CEO. You’ll hear how to identify and support new thought leaders across your organisation.Key moments in this episode - 00:00 Gu
Why No One Follows Your LinkedIn Page (What to Do About It)
Struggling to grow your LinkedIn Company Page? In this episode, LinkedIn strategist Michelle J Raymond shares the top four reasons your Page isn’t gaining traction. From lack of strategy to inconsistent content, and what to do to finally see results. Discover how B2B businesses can get back on track, even with limited time and resources.Key moments in this episode - 00:00 Tackling Company Page Fru
Standing Out on LinkedIn Isn't Actually That Hard (Here's How)
Want to stand out on LinkedIn without resorting to gimmicks? In this episode, Michelle J Raymond shares a simple, practical framework to help B2B marketers discover what makes them different and why it matters.Key moments in this episode - 00:00 - Why being different matters on LinkedIn01:30 - The mistake most brands make03:00 – Why blending in costs you opportunities05:00 – 5 questions to find yo
I Was Wrong About LinkedIn Video. It ACTUALLY Works for B2B Marketing
LinkedIn short form video is it a trend or game-changer for B2B brands?Michelle J Raymond reveals why she changed her mind and now believes LinkedIn is the most underrated video platform for business. In this episode, you'll get the facts, the strategy, and the tools to decide if LinkedIn video is worth your time.Key moments in this episode - 00:00 – Is LinkedIn video worth it?01:00 – LinkedIn vid
Why No One Engages with Your LinkedIn Content (Do This Instead)
If you're struggling with LinkedIn engagement, it's time for some tough love. No more blaming the algorithm - time to look in the mirror. Learn how to understand and serve your audience better, leading to higher engagement and business growth.Perfect for marketers and business owners alike, this podcast is packed with practical insights and actionable tips.Key moments in this episode - 00:00 Tough
Behind the Scenes of My P.A.G.E Advocacy Tour
Global Insights and the P.A.G.E Advocacy Framework for LinkedIn SuccessJoin Coach Michelle J Raymond as she recounts the highlights of the P.A.G.E Advocacy Tour, sharing invaluable insights from Uplift Live in the UK and Social Media Marketing World in the US.From overcoming travel chaos to meeting LinkedIn connections, Michelle dives into the essentials of LinkedIn strategy, emphasising the impor
LinkedIn Sales Secrets That Actually Work
Let's discuss the common misconception that being salesy on LinkedIn is detrimental to business growth. The real problem lies in bad selling practices and here's how to avoid them.Key moments in this episode - 00:00 Being Salesy on LinkedIn00:32 Global Page Advocacy Tour01:35 The Real Problem: Bad Selling Practices02:49 Three-Step Framework for Effective LinkedIn Selling07:29 Soft vs. Hard Selling
Top 1% LinkedIn Marketers Do This
Let's talk about the 3Cs of an awesome LinkedIn B2B Marketer - curiosity, consistency and connection driven.Key moments in this episode - 00:00 Standing Out in B2B Marketing00:47 9 Essential Characteristics of B2B Marketing Leaders03:43 Curiosity06:19 Consistency07:28 Connection Driven10:31 Conclusion: The Three C's for B2B Marketing SuccessCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on Link
How One Comment Landed Me Speaking Gigs on LinkedIn
Have you wondered how you can use LinkedIn to land dream speaking gigs? LinkedIn expert and international expert Michelle J Raymond shares her journey and practical tips.Key moments in this episode - 00:00 Becoming a Speaker03:14 From LinkedIn Lives to International Stages03:57 Owning Your Niche06:36 Beyond Expertise: Crafting Memorable Talks08:51 Leveraging LinkedIn for Speaking Opportunities10:3
LinkedIn Comment Frequency That Actually Gets Results
Tune in to learn how to leverage comments to build your brand and grow your business on LinkedIn. Bonus - Three advanced commenting techniques.Key moments in this episode - 00:00 The Power of LinkedIn Comments00:54 From Comment to International Speaker01:58 Commenting on LinkedIn02:33 How Often Should You Comment?06:46 Avoiding Spammy Comments11:04 Advanced Commenting Strategies15:06 Strategic Com
6 Game-Changing LinkedIn Features You Probably Missed
Do you find it tough to keep up with LinkedIn's updates? Good news - this episode powers through six key LinkedIn updates every B2B Marketer needs to know.Key moments in this episode - 00:00 Introduction to LinkedIn Changes00:44 Six Key LinkedIn Changes Overview02:41 LinkedIn Profile Banner Update04:19 Enhanced Newsletter Analytics05:23 LinkedIn Video Feed on Desktop07:07 Premium Duo Subscription0
Why No One Engages with your LinkedIn Company Page (and How to fix it)
We can't just blame the LinkedIn algorithm for poor Company Page engagement rates. Let's explore content fails and strategies on how to fix these common mistakes for your Company Page. If you are a LinkedIn Company Page admin or B2B Marketer this episode is a must listen for your B2B brand.Key moments in this episode - 00:00 LinkedIn Company Page Engagement01:18 Understanding LinkedIn's Algorithm
LinkedIn for Beginners: Build Confidence & Start Showing Up
Coach Michelle J Raymond helps LinkedIn beginners get started by addressing common fears and providing actionable steps. Michelle discusses the importance of mindset, conducting a profile audit, and taking small, manageable actions to build confidence.She shares personal stories and introduces strategies from 'The LinkedIn Branding Book' to overcome fears. Whether you are new to LinkedIn or lookin
How Often Should You Post On LinkedIn for Business Growth?
How often should you post on LinkedIn? The short answer - it depends. The long answer is in this episode. LinkedIn expert Michelle J Raymond discusses what keeps the LinkedIn algorithm happy, where you should really focus, and, most of all, ensuring that your actions align with your business goals.Key moments in this episode - 00:00 The LinkedIn Posting Dilemma02:17 Understanding the LinkedIn Algo
LinkedIn vs Email Newsletters: What B2B Brands Need to Know
Should you set up a LinkedIn newsletter or an email newsletter for your business? Let's look at the pros and cons of each and explore another option you may not have thought about.Subscribe to my newsletter - https://b2bgrowthco.com/newsletter/Key moments in this episode - 00:00 LinkedIn vs. Off-Platform Newsletters00:31 My Journey Starting a Newsletter02:55 Pros of LinkedIn Newsletters05:44 Cons
LinkedIn Polls: The Secret Weapon Most B2B Brands Miss
Let's explore the underutilised potential of LinkedIn Polls for B2B businesses to gain market intelligence, increase engagement and drive business growth.Key moments in this episode - 00:00 Why LinkedIn Polls03:29 The Power of LinkedIn Polls05:06 Structuring Winning LinkedIn Polls09:18 Common Mistakes with LinkedIn Polls11:12 Using LinkedIn Polls to Grow Your B2B13:29 Listener LinkedIn Poll Challe
How to Grow LinkedIn Company Page Followers Fast (without Paid Ads)
Learn why having the most LinkedIn Company Page followers can set your brand apart by establishing social proof, credibility, and industry leadership. Discover how to transform your company's presence on LinkedIn, attract new followers, and engage your audience better. Key moments in this episode - 00:00 Importance of LinkedIn Company Page Followers01:16 Why Page Followers Matter04:43 Audit Your
2025 LinkedIn Trends Every B2B Marketer Needs To Know
The top three LinkedIn trends B2B marketers need to know for 2025. Learn how to navigate LinkedIn's evolving landscape and make the most of these trends to enhance your B2B marketing strategy.Key moments in this episode:00:00 Introduction to Key LinkedIn Trends02:36 The Pros and Cons of AI on LinkedIn06:15 Navigating LinkedIn's Video Content09:57 Embracing Page Advocacy13:38 Future OutlookToday's
LinkedIn Isn’t What It Was: What’s Changed?
If you haven't quite found your excitement for getting started on LinkedIn in 2025, this episode is for you. Key moments in this episode:00:00 Reignite Your LinkedIn Passion 00:27 Understanding the LinkedIn Blues 03:55 Strategies to Clean Up Your Feed 05:59 Review and Build Your LinkedIn Community 07:57 Engage Through Direct Messages 10:39 Final Thoughts and Encouragement Today's episode is spon
2024 Reflections: Growth, Gratitude, and Big Wins on LinkedIn
Use this episode as your inspiration to stop and think about what you achieved on LinkedIn in 2024. You might realise you have come much further than you give yourself credit. Key moments in this episode:00:00 Reflecting on 2024: A Year in Review 01:11 Overcoming Challenges 02:09 150 Episodes and Beyond 04:00 Taking the Stage Internationally 05:13 Business Growth 06:08 Personal Growth 07:54 Client
Brand Partnerships on LinkedIn - 2025 Growth Strategy
Brand partnerships on LinkedIn sure are causing a buzz. Whether you are a LinkedIn creator or a brand looking to partner with them, this episode is for you. Key moments in this episode:00:00 Introduction and Guest Welcome 01:01 Understanding Brand Partnerships 04:56 Choosing the Right Brand Partner 07:27 Audience Insights and Brand Alignment 11:41 Pitching to Brands 16:09 Live Case Study: Dreamdat
LinkedIn New Features Signal Big Changes for 2025 - Are You Ready?
LinkedIn new features include significant changes to LinkedIn audio events, the introduction of LinkedIn Accelerate - AI ad campaigns, the option for Premium users to have rotating profile banners, and the ability to boost personal posts.Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.
Recommended
Booked, Blonde & Busy w/ Olivia Ponton
LOVE SOMEONE with Delilah
Classical Christian Education
Veritas Vox - The Voice of Classical Christian Education
Enjoy Teaching Again | Elementary, Teacher Burnout, Student Behavior, SEL, Classroom Management
Entrepreneur Kids Legacy Show - Family Motivation, Business Boss Babies, Inspirational Speakers and Healthy fun food
McKinsey on Consumer and Retail
megahired.com
Telli Talks with Telli Swift
Harmonize Your Life: Conversation on Self-Care for Women of Color
Lighting the Legal Career Path
High Performance Mindset | Learn from World-Class Leaders, Consultants, Athletes & Coaches about Mindset
