Marketing from the Frontline
Marketing from the Frontline is a podcast that shares real marketing stories and results from business owners. Hosted by Blake Sweeting, each episode explores campaigns, tactics, and lessons learned from successes and failures. It is designed for founders, marketers, and anyone seeking practical, no-fluff marketing advice.
Episodes
You’re already doing marketing. You're just not tracking It.
In this highlight from Marketing From the Front Line, Blake speaks with Lisa Reynolds from Iota about a reality many business owners miss. If customers are finding you, marketing is already happening.They unpack why relying on “what’s always worked” eventually limits growth, how failing to track where leads come from blocks smarter decisions, and why most businesses spread themselves too thin acro
Storytelling isn’t about clever copy. It’s about perspective
In this episode of Marketing From the Front Line, I’m joined by John Elbing, strategic storyteller and author of Story Building, to talk about why so many businesses struggle to connect with customers, even when their product or service is solid.We get into what it really means to take the customer’s standpoint, why most websites fail at the first moment of recognition, and how businesses accident
Why your website is never finished
Most businesses treat their website as a one-off project. Build it, launch it, move on.The problem is, websites do not stand still.Behind the scenes, technology changes, user expectations shift, search engines evolve, and security risks increase. When a website is left untouched, it doesn’t stay the same. It quietly loses performance, visibility, and reliability.In this episode of Marketing From t
AI in Marketing - useful, dangerous, and why humans still matter
In this highlight episode of Marketing from the Frontline, Blake revisits key moments from his conversation with Simon Hancott to unpack the real impact AI is having on marketing right now.They explore where AI genuinely adds value — from content ideas and FAQs to supporting SEO — and where it creates serious problems, including noise, sameness, and declining content quality.The conversation cover
Turn the festive break into strategic advantage
Blake Sweeting goes deep on Christmas business strategy: lessons from 2025, hard truths, advanced frameworks, and how to use the festive break for real advantage. No fluff, just actionable insight for leaders who want to win in 2026.
Stop Talking to “Everyone”
Most businesses try to appeal to everyone — and end up converting no one. In this episode, Blake breaks down how to nail your ideal buyer, sharpen your positioning, and finally make your marketing work. Real talk, practical steps, and a 15-minute challenge to transform your results.
How one WordPress mistake leaked the OBR budget
The OBR Budget leak wasn’t a hack - it was a WordPress mistake. In this episode, Blake explains how simple website errors can expose sensitive data, why maintenance matters, and what you can do to lock down your site today. Real talk, practicalsteps, and zero fluff.
The Silent Cost That’s Slowing Down Your Business
Marketing debt builds up every time you delay fixing your website, ignore your SEO, or put off building your email list. Just like financial debt, the longer you leave it, the more expensive it becomes. Blake explains how marketing debt forms, the hidden costs it creates, and how to fix it before your competitors take over your space. A must-listen for any business that’s been putting off its mark
Simon Hancott on Business Growth, AI, and Why Marketing Is Everything
In this episode, Blake sits down with Simon Hancott, founder of Spread.Finance and host of The Profit Cash Growth Podcast, to unpack his journey from corporate life to building multiple successful businesses across property, accountancy, and SaaS.Simon shares how his view of marketing has evolved over the years — from relying on referrals to building data-driven ecosystems that consistently genera
Marketing Strategy vs Marketing Activity
Too many businesses mistake activity for strategy. In this episode, Blake breaks down why busyness doesn’t equal progress, the difference between tactics and direction, and how to build a marketing plan that actually delivers results.Learn how to shift from doing “more marketing” to doing smarter marketing — the kind that turns effort into outcomes.
AI in Marketing - Why humans still win
AI can help you produce more content — but it can also kill your reach if you use it wrong. In this episode, Blake breaks down where AI fits into modern marketing, what Google really thinks about AI-written content, and why human creativity still drives performance. Real talk about strategy, storytelling, and the future of marketing that actually works.
Turning Content into Clients with Claire Hancott from Profit Cash Growth
In this episode of Marketing from the Frontline, I chat with Claire Hancott, founder of Profit Cash Growth. Claire has built a business that proves accountants can be marketers too. She runs a podcast, writes a weekly newsletter, posts on LinkedIn almost daily and has even written a book – all while growing her firm.We talk about how she stays consistent, how she turns one podcast into a month’s w
Content That Sells vs Content That Just Fills Feeds
Most people don’t have a content problem — they have a strategy problem. In this final episode of the Foundations That Actually Work series, Blake breaks down how to stop posting for the sake of it and start creating content that builds trust, drives action, and gets real results.Learn how to define your content pillars, use storytelling to sell, repurpose one idea into ten, and turn your marketin
Why Most Calls to Action Fail
You can have the best website, ads, or content in the world — but if your call to action is weak, it won’t convert. CTAs are the bridge between attention and results, yet most organisations get them wrong.In this episode, I break down the mistakes I see every week, show you how to build a CTA ladder that moves people from interest to action, and share real examples of charities and businesses who
The One-Page Marketing Plan Every Organisation Needs
Most businesses and charities either have no marketing plan at all or a huge document that never gets used. The truth is, you only need one page to bring focus and clarity to everything you do.In this episode, I show you how to build a one-page plan that keeps your marketing on track — covering who you target, how you reach them, and what you want them to do. I’ll share real stories of organisatio
How to Pick the Right Social Media Platform
Too many organisations try to be everywhere on social media — and end up getting nowhere. The key isn’t being everywhere, it’s being in the right place for your audience.In this episode, I share how to choose the right platform, the three-question test to avoid wasting time, and real examples of businesses and charities who grew faster by focusing on one channel.👉 For the full system, visit Busine
Why Your Website is Your Most Important Sales Tool
Most websites are nothing more than digital brochures. They look fine, but they don’t actually sell. Your website should be your hardest-working salesperson — grabbing attention, building trust, and guiding people towards action.In this episode, I break down the difference between a brochure site and a sales site, why the 6-second rule matters, and the simple fixes that can turn clicks into client
Why Social Media Marketing Matters (and What to Actually Track)
In this episode of Marketing from the Frontline, Blake explains why social media is so important for both charities and businesses, and what really matters when it comes to measuring success. He explores the difference between vanity metrics and meaningful results, how to use social as a bridge between attention and action, and shares real examples of organisations that turned posts into donations
Fixing the Marketing Gaps at Bright Boots Coaching
In this episode of Marketing From the Frontline, I’m joined by Dan Wolfendale, founder of Bright Boots Coaching. What started with a bag of footballs on a local field has grown into a coaching business working with hundreds of children every week.Dan shares the real challenges behind the scenes — from a website that isn’t pulling its weight, to customers not knowing about all the services on offer
Marketing Is Too Expensive? Why That Mindset Is Holding You Back
So many business owners and charity leaders say the same thing: “Marketing is too expensive.” In this solo episode of Marketing From the Frontline, Blake Sweeting unpacks why marketing often feels like a drain on cash and shows how to reframe it as your most powerful growth engine. From scattergun tactics that waste budget to the difference between short-term costs and long-term compounding assets
From Success Without Marketing to a Clear Growth Strategy
In this episode of Marketing from the Frontline, I’m joined by Lisa Reynolds, Managing Director of Ioda Ltd.We dive into how Ioda has achieved impressive business growth without ever putting much thought into marketing – and what happened when they started to change that.Lisa shares where their customers have traditionally come from, the importance of knowing your customer sources, and why a marke
How to Focus Your Marketing for Bigger Results
In this solo episode of Marketing From the Frontline, Blake Sweeting shares why trying to “do it all” in marketing often leads to burnout, confusion, and wasted budget. Instead, he explains how focusing on fewer channels — and doing them better — can deliver bigger, more sustainable results.
Marketing in a Niche: Referrals, LinkedIn, and Knowing Your Customer
In this episode of Marketing from the Frontline, I’m joined by James Colvin FCMA, Managing Director of Mayflower Accountancy.We dive into what it really takes to grow a business in a niche market — from building a strong personal and company brand, to using LinkedIn with purpose, and creating a client acquisition strategy that goes beyond just ‘being online.’James shares how referrals still drive
This Isn’t Another Marketing Podcast
In this short intro episode, I’m laying out what Marketing from the Frontline is all about — and why I felt the need to start it.If you’re a business owner, charity leader, or someone juggling marketing alongside everything else, this is for you. We’ll talk about what’s actually working in the real world — the stuff that drives results, not just likes.I’m Blake Sweeting — agency founder, author, a
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