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The DTC Revenue Rocket

Zak Cassady-Dorion, CEO of ECD Digital Strategy, hosts the DTC Revenue Rocket Podcast—where founders, operators, and top eCommerce software companies reveal what’s really driving growth today. From retention and SMS to lifecycle performance, each episode breaks down the systems and strategies behind real, scalable revenue.

Episodes

Ep. 13 - Klaviyo's Gil Hsu, Inside Klaviyo Composer: The AI That Writes (Not Just Reads) Your Mkting Jul 29, 2026 01:10:49 Klaviyo's Gil Hsu (yes, he used to be the architect who designed Klaviyo's own HQ) takes us behind Composer — Klaviyo's first-party AI. Three layers of context, the "no-notes" campaign metric, and why agencies' real value was never the buttons. Plus, three roadmap previews you're hearing here first. E-comm brands and agencies, this one's for you.

Ep. 12 - The Therapist Turned Retention Marketer: Connor Cohen on Ditching Fear-Based Marketing Jul 21, 2026 00:35:16 Before Connor Cohen was running retention marketing for Global Healing, he was a licensed master social worker — sitting across from therapy clients ages five to seventy-five. In this episode, Connor tells Zak how that background reshaped the way he thinks about email, SMS, and loyalty: not as touchpoints to extract a purchase, but as a two-way conversation that helps customers become the hero of

Ep. 11 - The Legal Loophole Hiding in Your Website: ADA, AI Agents & the Future of E-Commerce Risk Jul 14, 2026 00:45:57 Michael Bervell, founder and CEO of TestParty, breaks down the ambulance-chasing lawsuit ecosystem targeting e-commerce brands — ADA compliance, CCPA privacy claims, subscription lawsuits — and how his AI-native company fights back. Beyond compliance, Michael shares how accessibility improvements drove a 14.5% average search traffic lift across their first hundred customers, why agent loops are th

Ep. 10 - Loyalty, AI Agents, and the Future of Agencies with Rob Domagala of SMILE Jul 7, 2026 00:48:40 Zak sits down with Rob Domagala of SMILE — the Shopify ecosystem's largest loyalty platform — to talk loyalty mistakes, AI-powered customer agents, and what the agency of the future actually looks like. Zak shares how he used Claude to build a full SMILE + Klaviyo loyalty setup in under 35 minutes, and Rob explains why your agentic tools are only as smart as the loyalty data you feed them. If you'

Ep. 9 - From the Gobi Desert to $100M+: How Matt Scanlan Built Naadam on Radical Fairness Jun 23, 2026 00:56:02 Matt Scanlan didn't plan to start a cashmere company. He planned to take a trip around Asia. Instead, he ended up stranded in Mongolia's Gobi Desert for a month with a herder family — no electricity, no running water, no plan — and came back with $2.5M in cash, 60 tons of raw cashmere, and no idea how to turn any of it into a sweater.On this episode, Naadam co-founder Matt Scanlan joins Zak to tel

Ep. 8 - The AI Secret Nobody's Talking About: Using Your Own Customers to Sell for You Jun 16, 2026 00:56:52 Kendal McMulen, Director of E-Commerce at Global Healing, joins co-hosts Zak and Sam Moorhead (Klaviyo's Director of Customer Growth) for one of the most tactical and honest episodes yet.Kendal built her entire marketing skillset from scratch on a $50/day budget — and now runs one of the most sophisticated AI-driven marketing engines in supplements. She breaks down exactly how her team uses AI acr

Ep. 7 - The Email Truth No One Wants to Hear: Why Sending Less Makes You More Money Jun 9, 2026 00:52:35 Aaron Schwartz — Co-Founder & Co-CEO of Orita, former President of Loop Returns, and co-founder of Passport Shipping — joins Zak to challenge everything you think you know about email marketing.Most brands are so focused on converting attention that they've completely forgotten how to capture it. The result is over-emailed lists, tanking deliverability, and customers who've quietly tuned you o

Ep. 6: From Mascot to MarTech: Building a Modern DTC Retention Machine Jun 2, 2026 00:39:54 This episode dives deep into retention marketing with Zach Scheimer, Head of MarTech at Criquet Shirts, and one of the sharpest operators in the Klaviyo ecosystem. From advanced segmentation and personalization to omnichannel lifecycle strategy, Zach shares how to drive more revenue while sending less. If you want to turn retention into a true growth engine, this is your playbook.

Ep. 5: AI, Retention & The Future of Ecommerce with Sam Moorhead from Klaviyo May 26, 2026 01:02:08 Zak sits down with Sam Moorhead, Director of Customer Growth at Klaviyo, to break down how AI is rapidly transforming ecommerce marketing, retention, and customer experience. From AI-powered flows and customer agents to lifecycle strategy and micro influencers, this episode is packed with actionable insights brands can implement today.If you want to understand where ecommerce is heading — and how

Ep. 4 - Inside a CMO’s Playbook: Scaling DTC Brands from $5M to $50M+ May 12, 2026 00:42:46 This episode is a DTC growth masterclass with Louis Monoudis, CMO of Artware, breaking down the frameworks behind brands that actually scale. From the “3 C’s” (Cash, Customers, Creative) to emotional storytelling, AI, and team building, Louis shares what separates brands stuck at $10M from those that break through. If you’re a founder, operator, or agency, this is your playbook for smarter growth.

Ep. 3: Live from ShopTalk: The AI Playbook for eCommerce Growth Apr 28, 2026 00:44:47 Podcast DescriptionRecorded live from ShopTalk, this special episode brings together some of the sharpest minds in ecommerce for a real, unfiltered conversation on what’s actually driving growth today.Joining the panel:Gina Potenza, KlayvioSebastian Brown Glad, clearer.ioDwayne Doshier, ShopifyMichael Epstein, Post-Pilot From shifting consumer expectations to the realities of retention, lifecycle

Ep. 2: From Product Drop to Revenue Rocket featuring Solgaard Apr 14, 2026 00:39:11 How Adrian Solgaard Built a 10-Year DTC Brand That’s Redefining TravelIn Episode 2 of the DTC Revenue Rocket Podcast, Zak sits down with Founder & CEO Adrian Solgaard to break down the growth story behind one of the most innovative travel brands in DTC.From crowdfunding success and premium product design to retention strategy and sustainability at scale, Adrian shares what it really takes to b

Ep. 1: How a DTC Brand Built a Cult Following featuring goodr Mar 31, 2026 00:42:49 What happens when one of the boldest brands in DTC pulls back the curtain? On this episode of the DTC Revenue Rocket Podcast, Ron and Jared from goodr join Zak to talk brand building, creative that actually converts, and the systems behind serious eCommerce growth. It’s fast, sharp, and full of real lessons for founders and operators looking to scale without losing their edge.Book your free audit

The DTC Revenue Rocket

Episodes

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