Geronimo Unfiltered
Most studio owners open their fitness and wellness businesses to help people and add meaning to their lives, but scaling a profitable business without overwhelm is challenging. The Geronimo Unfiltered Podcast, hosted by Doza, CEO of The Geronimo Academy, provides ambitious boutique studio owners with the 'how' to run a successful business. The show features raw, unfiltered advice from Doza and a community of owners and managers, focusing on money, meaning, and impact. It aims to help listeners push boundaries and build a life they love.
Episodes
Why Some Fitness Studios Grow 14x Faster Than the Industry
👉🏼 Everyone's telling you the market's flat, and your numbers are starting to agree with them. If your studio isn't growing anywhere near 20 percent (our Academy average) and you can't work out why, my team will help you find what's holding you back: Book a Strategy Call.
Everyone keeps telling you no one's growing right now. The head of one of the big Pilates networks told me it's as bad
Apple & Puma Brand Strategist: Build a Brand People Obsess Over (On a Studio Budget)
👉🏼Can't explain why someone should pick your studio over the one next door? Start with Britt's five-question brand framework: Grab Britt's Framework
👉🏼Or skip straight to a Strategy Call and we'll help you work out what makes you different. Book a Strategy Call
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Everyone tells you your studio looks amazing, you have great coaches and an even better community. Then the studio two doors do
3 Steps to Building a Team That Cares as Much as You Do
👉🏼Build your own Vision book with the exact tool we use. Grab it here: Vision Book Template
👉🏼Or skip straight to a Strategy Call and we’ll help you map it out. Book a Strategy Call
Everyone tells you you're killing it. Bigger numbers, more members, better systems. Then 7:30 pm hits and your team's out the door like the building's on fire. I lived that exact version of the business.
The First 3 Days Decide Whether They Become a Member
There are 5 parts to a conversation that turn a trial into a member. Grab your 5 Part Conversation Framework here: The Convertible Conversation
And if your trial-to-member conversion rate is currently sitting below 80% (our Academy benchmark) and you haven’t been able to figure out why, then book a call with my team and we can help you identify the leak and map out how to fix it
Double Your Profit Without Selling a Single Extra Membership
If you're already busting your ass on retention and you're still getting blindsided every time someone cancels, grab the churn checklist workbook we mention in this episode and work through it against your own member base. And if you'd rather just get on the phone and figure out your churn with us directly, book a discovery call, no fluff.
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Stop Running Your Studio on Vibes Before It's Too Late
Everyone tells Sal her studio is killing it. Meanwhile she's barely paying herself and quietly wondering what she's actually good at if she can't even get this right. If that's you too, book your free discovery call and let's map out what's actually keeping you stuck.
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My coach Sophie sits down with Sal, who bought her yoga studio when
Why 100 Hour Weeks Keep Your Studio’s Revenue Flat
Everyone tells you you're killing it, but your revenue hasn't moved in two months and deep down you know more hours isn't the fix. If that's you, grab the free studio dashboard we use with every client in the academy, then book a free discovery call and we'll show you exactly where your business is leaking.
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Sophie and I brea
How a Mum of 7 Built a 7-Figure Gym (and you can too)
If your week is whatever walks through the door and the whole studio is being run out of your head, book a discovery call and we'll map what's actually holding you at your current number.
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Sophie sits down with Shell, who doubled her studio revenue in twelve months while raising seven kids. This is the logistics
Your Business Is Stuck Because You Are
I sat down with personal growth coach Danny Kennedy for round two of one of the rawest conversations I've had on this show, on belief, identity and the team overhaul happening inside Geronimo right now.
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I had a heart attack. Four weeks ago I started therapy. In two weeks I start EMDR. I'm telling you this before anything else, bec
Never Chase Clients Again With This Million Dollar Studio Hack
Grab the free Avatar Workbook, write your first draft down, then sharpen it with our Avatar Creator bot.
And if everyone keeps telling you you're killing it, but your revenue hasn't moved in two months and you know there's more in you, book a discovery call and let's find out what's actually stalling it.
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Ryan
Back Yourself Before You’re Ready (to build a $1M studio)
Everyone tells you the studio's going great. Meanwhile you've been rehearsing one conversation with one staff member in the shower for three weeks. If that's you, this episode was made for you.
👉 Grab Annelise's workbook and write the shit down as you listen: https://bit.ly/p-the-studio-owners-workbook-for-backing-yourself
👉 Then book your free discovery call and let's look at what's actually
The 3 Systems You Need To Go from Reactive to $115k Months
Everyone tells you you're killing it. But your week is back-to-back fires, the business only works because you're holding it up, and deep down you know this pace has a price.
Book your free discovery call and let's map out what your studio actually needs next: https://bit.ly/p-your-studio-check-up
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Connor built
The Studio Growth Playbooks that Took a Dog Training Business from $50k-$100k/mo
Everyone tells you your business is different too. Your market, your model, your members, your suburb. If that story is the reason you haven't fixed your intro offer or built your rollover process, grab the free Vision Book Template that Nath used to rebuild his business: https://bit.ly/p-vision-book-template
And if you want to see exactly how this playbook maps onto your studio, book a discove
The Forcing Function: From Backwards for a Year to Best Month in a Decade
If nothing is technically wrong with your studio but nothing is really moving either, that's the exact position this episode is about. Book a discovery call and I'll tell you what I see.
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Hassan had four weeks to move a gym he'd been in for ten years. He lost 24 members, went backwards for a year, and then recorded his best month
How She Went from 9k to 41k By Getting Off the Floor
Everyone told her she was killing it too. Book a free studio check-up and we'll show you the moves between where you are now and a studio that runs without you.
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From $9k to $41k a month, 100 new members, a full team. And the hardest part wasn't the growth, it was working out who she is on the other sid
How To Leave The Floor Without Your Gym Falling Apart
Want us to look at your studio and find the quick wins then book a free 15-minute discovery call.
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Reece and Summer own a studio that's just hit 0% churn at 200-plus members, with Reece finally off the floor after 11 years and a million-dollar studio on track for their one-year anniversary. In thi
How to go from $17k to $55k Per Month Without Running Every Shift
Book a free 15-minute studio review call and we'll look at how you're tracking right now and where the quick-win opportunities are to get you moving faster.
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A year ago Siennah was burnt out, running every shift, and doing 17K a month. Today she's at 55K with 180 members and a studio that runs without her glued to the floor
The System That Builds Powerhouse Pilates Instructors for You
Not sure where your studio's leaking time or money? Book a free discovery call with my team here: https://bit.ly/p-your-studio-check-up
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Follow our guest, Jade Winter here: https://www.instagram.com/jadewinter/
He built a global reformer Pilates franchise with 130+ studios. No memberships. No free tri
The Playbook System That Grows Your Business While You Rest
How Rod and Jenny went from "close the doors" to a near million-dollar run rate in six months, and the playbook system that now lets them holiday while the business grows.
👉 Want the playbook that gets work off your plate? Grab the Team Handbook Builder GPT: https://bit.ly/p-team-handbook-builder
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Deep Dive into Ads: Create the right ads and get more members without losing money
👉 Steal the Avatar 550 framework free: five questions to ask 50 members so you know exactly who you're talking to and what to say. Grab it here: https://bit.ly/p-avatar-550
Want to know where your studio is actually leaking? Book a free 15-minute studio check-up and we'll show you the quick-win opportunities to get you moving faster: https://bit.ly/p-your-studio-check-up
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The Onboarding Process That Took a Pilates Studio to 600 Members Without a Single Ad (7 Steps)
Want to know where your studio is quietly leaking members? Book a free 15-minute studio check-up and I'll show you the quick wins hiding in your member experience: https://bit.ly/p-your-studio-check-up
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600 members. Four studios. Zero paid ads. Kat fro
The Conversation Every Business Partnership Needs
👉 Want to audit your own studio structure? Book a free 15 minute studio check-up here.
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Ange and Tanya from Feel Good Pilates have built four studios on track for $4M with one business partner and zero drama. This is the framework, plus Doza's own war story of nearly losing the
Bricks and Clicks: How to turn your studio into a 7 figure media business | Danny Kennedy
You can't grow a fitness studio on media alone, but you can't grow it on a business plan alone either.
Doza sits down with Danny Kennedy, host of one of Australia's biggest fitness pods with 12 million+ downloads and counting, and reverse-engineers Danny's $49 / $250 / 1:1 offer stack live on camera.
Then Danny flips the mic and teaches the belief loop that decides whether you'll ever actua
The AI Playbook for Studio Owners (Without Breaking Your Business)
Most studio owners are doing one of two things with AI right now.
Ignoring it. Or trying to automate everything and breaking their business.
Both will lose.
There's a third path - and it takes 45 minutes to set up.
Try Gerry - our free AI sales roleplay bot → https://bit.ly/p-gerry-sales-call-bot
Get a free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up
Claude Code found $2.3
The Real Reason Your Team Isn't All-In (It's Not the Money)
Your team will never run through a wall for a revenue target.
But they will run through one for a vision they're written into.
Most problems in your business come back to one thing - no vision. Not lack of leads. Not pricing. Not your team. No vision.
You think hitting the next revenue number will fix your team's energy. It won't. Your team is not going to fight for $1M, $2M or $3M. Why would th
Making Good Money But Hate Your Business? You've Hit an Identity Problem, Not a Business Problem
Your team isn't unmotivated. Your hires aren't the problem.
If you're making good money but you still don't love your business, you haven't hit a business problem - you've hit an identity problem.
Book your free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up
You learned the skills. You got off the floor. You even hired a team.
But you're still doing everything yourself. Still
STOP Building Your Studio the Wrong Way - 5 Things We'd Actually Do Starting From Zero
No brand. No list. No members. No reputation.
If you had to build a $1 million studio from scratch in 2026, what would you actually do first - and in what order?
Book your free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up
Most people start with the fit-out.
Black walls. Fancy equipment. Vowels missing from the logo.
Nobody cares. And they shouldn't - because you haven't giv
F*ck Fine — Why "Good Enough" Is Killing Your Fitness Studio
"Fine" isn't a feeling. It's a trap. And it's costing fitness studio owners more than burnout ever could.
Practice your sales calls with Gerry — our free AI roleplay bot → https://bit.ly/p-gerry-sales-call-bot
Book a free Hidden Million session → https://bit.ly/p-your-studio-check-up
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Fine is stable revenue, a decent team, and a business that's technically working.
It's also the mo
Unf*ck Your Sales in 3 Steps
You've got leads. You're not converting them.
That's not a lead problem. That's a sales problem.
Practice the SOLVER script with Gerry — our free AI sales roleplay bot → https://bit.ly/p-gerry-sales-call-bot
Book a free Hidden Million session → https://bit.ly/p-free3step
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Most studio owners hate sales.
They call too late. They don't pick up. They wing it.
Harvard says calling within
Unf*ck Your Offer in 3 Steps
You're running ads. You're posting content. You're doing the work.
But if your intro offer is a free trial, a $14 special, or five classes for $55 — you're not building a business. You're building a leaking bucket.
In this episode of Geronimo Unfiltered, Doza and Head Coach Ryan break down the three steps to building an intro offer that's profitable, attractive, and impossible to price-match.
Unf*ck your Marketing in 3 Steps
Money March Ep 1: 3 Steps to Unfuck Your Marketing (And Why Your Ads Aren't Working)
Most studio owners think their lead flow problem is an ads problem. It's not.
In this episode — the first of our Money March series — we go live with Ryan to diagnose the real reason your marketing isn't hitting, and give you a step-by-step framework to fix it.
Plus, we debut something we've never shown publi
Use Your Business to Make $20M
This episode was recorded live at the Geronimo Sydney Summit in front of 150 studio owners.
Doza sat down with Danny - Geronimo's in-house finance coach and the man behind the Profit Coaching Academy- to deliver the keynote that had the room silent.
For the first time, we're sharing it with the full podcast audience.
This one isn't about revenue. It's about what you actually do with it.
Most
The $1M Golden Cage: Why Successful Studios Still Can’t Scale
If you’re stuck in a golden cage and don’t know where to start, book your free 15-minute studio checkup here and let’s find the gaps.
We get it ... on paper, your studio looks successful.
Revenue is solid.
Members love the experience.
Your community is strong.
Being stuck in the Golden Cage is one of the biggest hidden problems in studio growth and gym scaling … and most owners don’t rea
From $300K Profit to $20M: What To Do With Your Gym’s Money (So It Actually Builds Wealth)
Download the Episode 4 workbook → https://bit.ly/p-finance-in-february-workbook
This episode is part of our 4-part Finance February series.
Watch the full series here → https://youtube.com/playlist?list=PLKi-7Pfz-69k5RqQyH-xU6EUe9Vk1_6LS&si=rzltOTe_pRerUshH
This is the episode where the money finally means something.
You’ve built awareness (Episode 1).
You’ve created rhythm (Episode 2).
The Decisions That Finally Get Studio & Gym Owners Paid
Download the Episode 3 workbook → https://bit.ly/p-finance-in-february-workbook
This episode is part of our 4-part Finance February series and in episode #3 we stop looking at numbers … and start using them.
You’ve got awareness (Episode 1).
You’ve got rhythm (Episode 2).
Now it’s: what decisions are you making off the back of it?
Because the goal isn’t “be good at finance”… it’s get p
From Money Surprises to Systems: How Studio Owners Take Control
Download the Episode 2 workbook → https://bit.ly/p-finance-in-february-workbook
ALL FINANCE FEBRUARY Episodes
Episode #1 https://www.youtube.com/watch?v=xN9z9uNnfes&t=720s
For studio owners, this episode shows you when to look at your numbers - so you stop getting end-of-month money surprises.
If your finances feel like emotional whiplash (good week… then BAM, BAS/ATO/that random bill),
Why Most Studio Profits Die Before the End of the Month
Download your workbook here → https://bit.ly/p-finance-in-february-workbook
For studio owners, this episode breaks down the only financial numbers that actually matter to run a profitable business.
If your Profit & Loss stresses you out or you avoid your numbers altogether, this episode will change how you think about money in your business.
→ Want to scale your studio and generate more l
How to Turn Ads Into Consistent Members for Your Studio (With our Ads Man, Pete)
Let me know if I should host a live workshop with Pete to build your ads
1. Find me on instagram @Hey.Doza - https://www.instagram.com/hey.doza
2. Send me the message PETE, and I’ll add you to the waitlist
If ads feel expensive, unpredictable, or stressful… it’s probably not the platform.
In this episode, Doza sits down with Pete (our ads guy) to break down why most studio owners waste
Why Most Studio Owners Are Killing Their Own Sales
Want the exact sales script used in this episode?
Comment SCRIPT on the pinned post at 👉 @hey.doza on Instagram
If sales feel harder than they should… it’s probably not the market.
In this episode, Doza and Sophie break down why most studio owners are unknowingly killing their own sales - and how something as simple as not picking up the phone is costing them thousands in lost revenue every
How a 23-Year-Old Studio Owner Went From 79 to 250 Members in 90 Days
Grab our Million Dollar Standards checklist that Chelsea uses here: https://bit.ly/p-million-dollar-standard-checklist
If you think meaningful growth requires a big city, a big budget, or perfect timing - this episode will make you rethink what’s actually possible.
In this episode, Doza sits down with Chelsea… a 23-year-old Pilates studio owner in regional South Australia - who grew her stud
From One Studio to 170: The Real Truth About Scaling a Fitness Franchise
Keen to chat to our team about building a $1M dream business and life? Go here: https://bit.ly/4kZSlya
Want to learn more of my proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w
What does it actually take to build a franchise that lasts, not just through the hype years, but through market shifts, Covid, competition and real growth pains?
In this episode
This Sh*t Isn’t a Coincidence: How Achievement Roadmaps Make ‘Impossible’ Studio Goals Inevitable
Grab my Achievement Roadmap framework here: https://live.geronimoacademy.com/achievement-roadmap
Want to access more of my proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w
Picture this: you’re standing on the deck of a 52ft boat, eagle flying overhead, on your way to Hawaii with your dream clients… and you realise you wrote this exact moment down in a vis
Escaping the Coaching Grind: How Hayden & Sel Built a Business That Runs Without Them
Keen to chat to our team about building a $1M dream business and life? Go here: https://bit.ly/4kZSlya
Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w
If I opened your week right now, would I see a coach chained to the field from dawn till dark, or a leader who’s built a business that runs without them?
Because here’s the truth: staying
Burnt Out, Broke & Backed Into a Corner: How Lily Fought Her Way to 200+ Members
Find out the EXACT day you’ll hit Million Dollar Run Rate: https://bit.ly/p-million-dollar-day-calculator
Two years ago, Lily was sitting in a lawyer’s office, her business partner had just pulled out, the lease was signed, the money was gone, and she was staring down the barrel of a $70k loan with a newborn on her hip.
Most people would’ve walked away.
She didn’t.
Instead, she backed
How to Beat The 3 Devils Every Business Owner Faces
If you want to join the inner circle of Million Dollar Studios then head to my Instagram and DM me ‘Million’ and let’s chat.
If business has started to feel like one long fight… Doza unpacks the 3 devils every business owner must face and the mindset, systems, and leadership shifts needed to beat each one, climb every level, and build a $1M Dream Business that doesn’t burn you out in the proces
Team Buy-In: How We Built a Crew That Would Fight for the Vision
In this video...
Most studio owners want a team that’s loyal, driven, and fully aligned…
but they never actually build the environment where buy-in can exist.
In this episode, I sat down with my entire team - the same crew who came with me to Hawaii - and we broke down exactly how we became a unit that fights for the same mission, the same standards, and the same future.
This isn’t “team c
MILLION-Dollar Maths: The 7 Numbers To Build A $1M Studio In 12 Months (Without Burning Out)
Build your million dollar studio plan with me LIVE this week: https://bit.ly/p-2026-million-dollar-studio
If I opened your numbers this week, would they show a calm, composed operator - or someone flying the plane on feelings?
Because here’s the truth: business isn’t magic, it’s maths.
In this episode, we give you the exact model to hit the million-dollar run rate in 12 months - without
How to Know When You’ve Outgrown Your Circle
If you want to join the inner circle of Million Dollar Studios then head to my Instagram and DM me ‘Million’ and let’s chat.
Most business owners don’t fail because they’re untalented - they fail because they stay surrounded by people who keep them small.
This episode breaks down exactly how to audit your circle, upgrade your environment, and build rooms that match your ambition.
Here’s wha
How to 10x Your Life Using the Achievement Roadmap Framework
If you want to join the inner circle of Million Dollar Studios then head to my Instagram and DM me ‘Million’ and let’s chat.
Most business owners are stuck building a life they need a holiday from, not one they designed on purpose.
This episode breaks down the Achievement Roadmap - the exact system to 10x your clarity, upgrade your standards, and build a business that finally gives you freedo
The Retention Revolution: What the Top 1% of Studios Are Doing Differently
Most studios are stuck on the membership hamster wheel - constantly chasing new clients while their back door swings wide open. But the smartest studio owners know the real money isn’t in the front end… it’s in retention.
In this episode, we’re joined by JP, CEO of Xoda, to unpack what separates the top 1% of studios from everyone else - and how to finally build a business that members never wa
STOP Confusing Busy With Progress: Win The Day With Plan, Pick & Protect
For our Separation Sunday System go here: https://bit.ly/pod-separationsunday1
If you’re ending most days knackered but nothing’s actually moved, this one’s for you. Being flat-out isn’t the same as building a business - and the difference is learning to separate signal from noise, then structuring your week so momentum becomes inevitable.
In this episode, we walk through the Win The Day dis
Burn the Boats & Build the Machine: How Fitstop Owners Turned a ‘Sinking Ship’ into Record Profit
For our Sale A Day Playbook go here: https://bit.ly/pod-saleadayplaybook1
Ever felt like you’re doing everything “right”… but the numbers still aren’t moving? Today’s chat is for the owners who nearly walked away - then doubled down, rebuilt their engine, and clocked best-ever months and highest profit.
In this episode, three legends from the Fitstop network get brutally honest about expandi
The Green Line Game Plan: How Ryan Fernance Built 300-Club Studios (And You Can Too)
If your studio limps into summer every year, bleeds through Christmas, then prays for a New Year miracle - you’re not alone. But you don’t have to cop another rinse-and-repeat.
This episode is a line in the sand. Ryan Fernance (the bloke who steered multiple F45s to the 300 Club through lockdowns) breaks down “Separation Season” - the next 90 days where the pros surge ahead and the dabblers bur
How Newstrength Went From 'Good Enough' to a $1M Run Rate
If you’ve been coasting on “good enough”, this one’s a rocket. Nate and Jacob from Newstrength (Newcastle) walk us through the exact standards, systems and mindset shifts that took them from restless operators to a million-dollar run rate while juggling kids, 3am training and a team that now runs with them, not behind them.
Here’s what we’re covering:
- The moment they said “fuck that” to fi
STOP Hiring the Wrong Salespeople: The Wolfpack Playbook to Build a Studio Sales Machine
If your “sales hire” is squeezing in calls at lunch and blaming leads by Friday, you don’t have a sales function - you’ve got a headache.
This episode is your full, no-fluff Wolfpack Playbook: how to find, hire, pay, and lead a salesperson who actually sells - plus the rhythms, standards and incentives that turn one rep into a team that hunts together.
You’ll hear real war stories from scali
The 8 Principles of the Top 1%: How Elite Studio Owners Think, Act & Win (Without Burning Out)
Connect with us:
My website: https://thegeronimoacademy.com
IG Geronimo: https://www.instagram.com/thegeronimoacademy
IG Hey.Doza: https://www.instagram.com/hey.doza
LinkedIn: https://au.linkedin.com/in/andrewhandosa
The Culture Playbook: 90 Days to a High-Performance Studio
If you think culture is free brekkie and a flash coffee machine, think again - this is the nuts-and-bolts playbook to build a standards-driven, high-performance team in a real Aussie studio.
In this episode, we get practical: exactly how to reset your vision, earn buy-in fast, set non-negotiables, and run a 90-day turnaround that dials up performance without burning your people out.
Here’s w
The Hidden Reasons Your Culture Sucks and How to Build One Built to Win
If you’re burnt out, juggling casuals and “spare parts”, and hoping a fruit bowl and team brekkie will fix culture - you’re kidding yourself.
Here’s the truth: culture isn’t vibes. It’s standards, systems and accountability - lived daily. In this episode, we unpack how elite footy programs like the Melbourne Storm and Norths turn “off-cuts” into pros, and how you can install the same habits in
The $1M Rise of Earth To Body
Can you build a savage training culture, scale to seven figures, and regenerate rainforest - without burning out?
Adrian and Chrissy from Earth To Body prove you can. In this unfiltered convo, we dig into how they turned a hardcore strength-and-conditioning community into a movement that funds rewilding in the Daintree -while tightening systems, team design and sales to hit a million-dollar run
STOP Playing Small: How Kristy Sellars Built a Booming Studio Network & a Game-Changing Booking Platform
If you think pole is “just a class”, think again—Kristy Sellars turned a single weekend studio into a 20-location network, won Australia’s Got Talent, placed on stages around the world, and is now taking on the software giants with a platform built by a studio owner, for studio owners.
This one’s part mindset reset, part masterclass in community, pricing, processes—and a full-on permission slip
ClassPass on Trial: Who It Helps, Who It Hurts, and Why It Divides the Industry.
ClassPass - friend or foe? For years, studio owners have argued whether it’s the best tool to fill empty spots or the very thing devaluing boutique fitness.
In this episode, we go straight to the source. Doza sits down with Kinsey Livingston, VP of Sales at Mindbody & ClassPass, to unpack the biggest myths, frustrations, and opportunities when it comes to using ClassPass in your studio.
Here
Separation Sunday: The 20-Minute Ritual That Saved My Life (and My Business)
Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya
Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w
Feel like you’re grinding through weeks, stuck in survival mode, and starting to resent Mondays?
You’re not alone.
In this episode, we’re breaking down the Separation Sunday system—the 20-minute ritual t
Burnout, Bottlenecks & Breakthroughs: How to Scale from $20K to $60K Without Dying
Feel like you're doing everything but still stuck at the same revenue level?
You’re not alone.
In this episode, we’re breaking down the exact actions, shifts and mindset required to break through from $20K to $60K months - without burning out or bottlenecking your business.
Here’s what we’re covering:
-Why sales avoidance is keeping you broke - and the script that changed everything
-The
From Burnt Out to Booked Out: How Indi Took Back Control of Her Studio
Ever feel like you're running your studio with pure grit, zero sleep, and no clear plan - just hoping it doesn’t all fall apart?
Indi knows the feeling. She built her Reformer Pilates studio from scratch at 22, made every mistake in the book, nearly walked away more times than she can count - and came out the other side building something even bigger than she imagined.
In this raw and unfilt
The 5-Phase Formula to Launch Your Studio at a Profit (and Avoid a Total Flop)
Thinking about opening your first studio, or your next one? Before you spend another cent on fit-outs, reformers or a fancy sign, you need to hear this.
Because the hard truth is: you only get one shot at a profitable open. And most studio owners blow it.
In this episode, we’re exposing the biggest mistakes studio owners make when launching, and the exact formula to make sure you don’t end u
From Shy Kid to CEO: The Truth About What It Really Takes to Build a Million Dollar Studio
Because the truth is, this guest didn’t have a clear vision, a big network, or a fancy business degree. He started as a shy, introverted trainer pouring beers just to make rent—and built himself into a 7-figure studio leader running multiple locations and launching new training systems.
In this raw and honest convo, we break down what it really takes to make the leap from trainer to CEO (and do
TURN Content Into Cash: Why You Don’t Need a Million Followers to Build a 7-Figure Studio
Think you need a million followers to make $1 million? Think again.
This episode is your no-BS breakdown of how to actually grow your studio using content that converts—without chasing trends, dancing on TikTok, or wasting hours making reels no one watches.
Matt Purcell is back on the pod, and we’re ripping apart some real-life fitness studio feeds (and helping them fix it in real time) to s
Best Month Ever: The Leadership Shift Behind Moe’s Studio Success
Burnt out, lost, and ready to quit—until one bold move changed everything.
In this episode, we’re joined by Moe from Frontline, who went from the edge of breakdown to building a business with vision, impact, and his best month ever. We’re diving deep into how he rewired his mindset, stepped into true leadership, and uncovered a mission bigger than gym memberships.
Here’s what we’re covering:
Why Some Studio Owners Win—And Others Stay Stuck
Ever feel like you're doing all the right things—but still not getting anywhere?
Truth is, most studio owners stay stuck not because they’re lazy… but because they’re accidentally running on broke behaviours and patterns that sabotage growth.
In this episode, we’re unpacking the 5 subconscious distortions and 7 failure personalities that are keeping you stuck—and how to switch into the minds
From Zero to Hero: How AI Agents Are Replacing Busywork & Building Superhuman Businesses
If you still think AI is just a Google replacement, you're already falling behind.
Because here’s the truth: AI is no longer about answering questions. It's building full-blown agents that handle entire workflows for you—freeing up your time, reducing burnout, and allowing you to scale smarter than ever before.
In this episode, we sat down with Mark B, Head of AI at Geronimo, to break down e
The Brutal Reality of Scaling Multi Studios: The Systems You Need to Survive
Most studio owners dream of expansion—until they get punched in the face by reality.
Because here’s the truth: opening multiple studios isn’t just copy-paste. It tests your leadership, your systems, and your sanity.
In this episode, we’re sitting down with multi-studio owners to break down the exact systems you need to scale successfully without burning out or blowing up your business.
He
Rare Breed: From Local Gym to Movement
They didn’t scale with luck.
They scaled with bold decisions, team buy-in, and no free trials.
In this episode, Doza sits down with the founders of Rare Breed—a boxing gym that’s gone from local standout to multi-location leader.
You’ll hear the real story behind their growth:
→ The systems they built
→ The mindset shifts that changed everything
→ The team culture driving performance
10x Your Leads in 2025: Why Your Ads Aren’t Working (And What To Do Instead)
If you’re still running ads like it’s 2023, you might as well be invisible. The rules have changed—again. The way consumers buy, how they build trust, and what they expect from your content has shifted massively in 2025.
In this episode, we’re breaking down exactly why your lead flow has stalled—and what the most profitable studios are doing differently to generate 2-3 leads a day, not a month.
The One Retention Play That’ll Save Your Winter (and Grow Your Studio)
If you're dreading winter, worried about cancellations, and watching revenue walk out the door—this episode will be your game changer.
Because the truth is: winter doesn’t have to be a write-off. In fact, it can be the most powerful season for retention and growth—if you play the right game.
In this episode, we’re breaking down the exact seasonal retention strategy used by 7-figure studios t
STOP Playing Small: Why 10X Thinking Will Change Your Business (And Life)
Are you stuck on survival mode—chasing another 20 members, hoping to just get by?
Here’s the thing: Playing small is costing you big. Most studio owners aren’t failing because they don’t work hard—they’re failing because they’re thinking too small.
This episode is your wake-up call. It’s the permission slip you’ve been waiting for to dream bigger, lead stronger and finally build the kind of
The Secret Weapon of 7-Figure Studio Owners (Hint: It’s Not More Hustle)
If your team still comes to you with every question, drops the ball when you're away, or can’t seem to “just get it right”… this episode is your wake-up call.
Because here’s the truth: You don’t have a people problem—you have a process problem.
In this episode, we’re unpacking the most overlooked tool for buying back your time, building a business that runs without you, and hitting your next
The Data Doesn’t Lie: Why Most Studio Owners Stay Stuck (And How to Break Free)
If it feels like you’re doing all the things and still spinning your wheels—this episode is your wake-up call.
Because the data is in. And it confirms what we’ve been saying for months: Most studio owners are doing way too much, making way too little, and stuck playing last season’s game.
In this episode, we’re lifting the lid on what the top 8% of studios are doing differently—and how you c
The 9-Step Checklist to Know If You’re Actually Ready for Studio #2
Thinking about opening a second studio?
Before you sign that lease or paint that second set of walls, you need to listen to this episode.
Because here's the brutal truth: most studio owners jump to a second location way too soon—and it ends up nearly destroying the first one.
In this episode, we’re unpacking the real checklist to know if you’re actually ready to expand—or if you're about to
How Studio Owners Can 10x Their Results in 90 Days
What if I told you the biggest bottleneck in your business isn’t your leads, your sales team, or even your offer… it’s your calendar?
This episode is a game-changer. We’re unpacking exactly how the highest-performing studio owners use deep work to multiply their output, slash distractions, and unlock serious momentum—without burning out.
If you’ve been feeling stuck, scattered or just flat-out e
STOP ‘Winging It’: The Exact Plan to Win Your Week, Month & Quarter
If you’re stuck in the “busy but broke” cycle, feeling like your months just blur into one long week—you’re not alone.
But the real reason most studio owners stay stuck? It’s not motivation. It’s a lack of planning. No targets. No tracking. No ownership. Just vibes.
In this episode, we’re breaking down how to build a business plan that actually drives results—without the fluff or overwhelm.
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