Pet Business Disruptors
Pet Business Disruptors provides an in-depth look into all aspects of the pet industry, covering everything from starting a pet business to finding a job or selling to major pet corporations. Host Clayton Payne and his guests discuss new trends, products, and industry movements, while also debunking myths and critiquing marketing. The podcast is aimed at everyone from entry-level professionals to CEOs, offering insights into different markets and common challenges. It reveals the real truth behind the industry and how to approach it from a position of power.
Episodes
The Passion to Profit Shift: Unleashing Business Growth for Pet Service Pros
In this episode, Clayton sits down with Tatum Brown, founder of the Social Dog Company, to unpack the often chaotic, highly emotional "Wild West" of the pet service industry. Sharing her raw and inspiring journey from beauty therapy and corporate marketing to navigating personal rock bottom on a blow-up mattress, Tatum details how her deep love for dogs sparked a thriving coaching business in Bali
Is Fresh Really Best? Sally Barker on Fear-Based Pet Food Marketing
There's no such thing as a fussy dog — only a symptom nobody has bothered to investigate. Sally Barker, The Canine Dietician, joins Clayton to dismantle the fear-driven marketing pulling dog owners apart from both sides of the feeding debate.
Sally shares her journey from "kibble-bashing warrior" to a deliberately middle-ground consultant who refuses affiliate codes and product launches. The conv
From Certified Organic Pioneer to Industry Provocateur: Phivo on Building Augustine Approved
In this episode of Pet Business Disruptors, host Clayton sits down with Phivo, founder of Augustine Approved and creator of the Canine Masters natural pet health event in Melbourne, Australia.
Fivos shares how he stumbled into the pet industry after his own dog fell ill, and how that led him to become the first in the world to certify a dog food/supplement range to human organic standards — a pro
Exploring the World of Pet Nutrition: Billy Hoekman on Fermentation and Microbial Diversity
In this episode of Pet Business Disruptors, host Clayton interviews Billy Hoekman, the master formulator at Green Juju and a renowned expert in fermentation within the pet food industry.
Billy shares his unique journey into the world of pet nutrition, which began with his own experiences as a dog owner and his quest to understand the best diet for pets. He discusses the importance of microbial d
Inside SuperZoo: Navigating North America's Largest Pet Retail Event with Mike Karsting
In this episode, Clayton sits down with Mike Karsting, Senior Vice President at the World Pet Association (WPA), to dive deep into the world of SuperZoo. Mike shares the rich 76-year history of the event, explaining how it evolved from its humble beginnings in 1950 into the premier pet retail trade show in North America.
KEY TAKEAWAYS
A Mission-Driven Event: SuperZoo is organized by the World P
Becoming the "Poop Bag Girl": Uncovering the Truth About Biodegradable Plastics
In this episode, Clayton sits down with Jennifer Blaese, the Big Chief behind Green Line Pet Supplies. Jennifer shares her fascinating 14-year journey from designing a modern poop bag holder in her basement to uncovering the harsh realities of biodegradable plastics in anaerobic landfills. Dubbed the "poop bag girl" by her loyal customers, she discusses the challenges of prioritizing ethics and su
Jessica Fisher on Fresh Food, HPP and Becoming Your Pet's Health CEO
What if the person you trust most with your pet's health knows the least about what's on their plate? Jessica Fisher, host of The Pet Parenting Reset, joins Clayton to challenge the comfortable assumptions baked into the pet industry.
This wide-ranging conversation digs into the nuance the industry often skips: the real risk-versus-reward debate around HPP, why "complete and balanced" was always
From Conventional Vet to Holistic Rebel with Dr Andrew Jones
When the traditional system tries to box you in, sometimes the only option is to forge your own path. This conversation dives deep into what happens behind the closed doors of modern veterinary clinics, exploring the intense regulatory pressures that force practitioners down a strict pharmaceutical route long before alternative options can even be considered. From leading a small-town dog protest
From Traditional Cook Island Roots to Modern Joint Mobility Support
When a traditional remedy defies standard pharmaceutical paradigms, it turns heads—and when it works wonders on pets, it changes lives forever. We sit down to explore the incredible journey of a transdermal extract derived from traditional Cook Island remedies. Originally developed for human bone and soft tissue repair, this unique blend of hibiscus and coconut oil has created an entirely new cate
Why "Human Grade" is the Most Meaningless Claim in Pet Food
Ever wondered why every bag of cat litter now says "senior" or why "human grade" meat is often just industrial hamburger? Jordan Tyler joins the show to strip away the glossy marketing and get real about the science of pet food. We explore the "Me Too" mimicry of global pet expos and the frustrating lack of transparency regarding processing aids like carrageenan that never make it onto the label.
From Insurance Agent to Freeze-Drying Innovator with Ashton Hood
It isn’t every day you meet an insurance agent who decides to trade the office for a goat farm, only to end up building his own freeze-drying machinery from the ground up. Ashton Hood of Shepherd Boy Farms joins the show to share how a chance encounter with raw goat milk transformed his family’s agricultural roots into a high-tech pet food powerhouse. We explore the grit required to dismantle and
Navigating Global Pet Markets: Distributor Secrets with Shane Bartlett
In this episode, Clayton interviews Shane Bartlett, Head of Sales and Senior VP at Teutonics. They explore Shane's unconventional career path, from a New Zealand carpet factory to teaching English in 1990s Poland, and how it shaped his sales philosophy. Shane shares his entry into the pet industry after discovering raw feeding for his Border Collie, Enzo, in 2009.
KEY TAKEAWAYS
Distributors prov
QuailOS: How One Entrepreneur is Automating the Poultry Industry
In this episode, Clayton sits down with Christian Greninger, the founder of Undique.us and QuailOS.com. Christian shares his fascinating transition from working as an IT engineer in Ireland to building a nationwide network of 14 quail farms across 10 US states. He discusses how neighborhood restrictions on chickens led him to raise quails, which eventually blossomed into a thriving business creati
Disrupting the Small Pet Market with HayPigs!
In this episode, Clayton sits down with Rik Cridland, the founder of HayPigs!. Rik shares his journey from studying industrial design and creating film merchandise to revolutionizing the small pet market. After rescuing two guinea pigs with his wife, Rik realized the pet industry lacked fun, high-quality, and colorful products specifically for small animals.
KEY TAKEAWAYS
Rik founded HayPigs! a
The Freelance Vet: Ibra Hernando’s High-Stakes Bet on the Future of Vets
In this episode, Clayton is joined by Ibra Hernando, a veterinary surgeon turned entrepreneur and the CEO of Ronda. vet. Ibra shares the why behind his transition from the operating table to the tech world, highlighting the massive inefficiencies and high costs associated with traditional veterinary recruitment agencies. We dive deep into how Ronda. vet is acting as the Uber for locums, providing
From Medicine to Marketplaces: The Jo Proud Story
Today, Clayton is joined by Jo Proud, the visionary founder of PetAttics. Jo shares her remarkable journey from a career in medicine to becoming an award-winning entrepreneur. She discusses the inspiration behind her first global success, MoodBears, and her experience receiving investment from all five dragons on Dragons' Den. The conversation then shifts to her latest venture, PetAttics, a specia
Saving the Planet One Drink at a Time: The Story of Totoniks
Clayton is joined by Geoff Bowers, the founder of Totoniks. Geoff shares his fascinating journey, from his early career as a military and police dog trainer in Manchester to becoming a pioneer in the raw pet food industry in New Zealand. He discusses his deep passion for dog welfare and the scientific research that led him to discover the critical importance of blood and hydration in a dog's diet.
Beyond Synthetics: Why Bioavailability Matters for Your Pet
In this episode, Clayton sits down with William Grand, the visionary CEO and founder of NutraFusion. William shares the fascinating journey of his company, which began in 2008 with a mission to replace low-quality synthetic vitamins in pet food with highly bioavailable nutrients derived directly from fresh fruits and vegetables. William explains their unique dehydration and isolation technology, t
Understanding Canine Pain with Yaz Porritt
Clayton sits down with Yaz Porritt, the founder of Yorkshire Pooch's Therapies. Yaz shares her unique journey from being a fraud investigator in a bank to becoming a specialist in canine pain management and nutrition. They take a look at the complexities of identifying pain in dogs, who are often masters at hiding discomfort, and the importance of a collaborative, holistic approach to treatment. Y
The Unique Challenges and Opportunities of the Irish Pet Market with Gary Gilmore
Today, Clayton is joined by Gary Gilmore, the founder of Well Fed Pets. Gary shares his inspiring journey in the pet industry, starting from a part-time job as a teenager to establishing a successful wholesale and 3PL business in Northern Ireland. They take a look at the distinct differences between the UK and Irish pet markets, the impact of Brexit on trade, and the growing demand for holistic pe
How COVID-19 Sparked a Pet Business Revolution
In this episode, Clayton sits down with Nadine, the founder of Trinkety Paws, a UK-based manufacturer specialising in high-quality, customisable dog and horse accessories. Nadine shares her fascinating transition from banking and personal training to becoming a powerhouse in the pet industry. They dive deep into the challenges of scaling a handmade business, the logistical puzzle of offering over
How Healing Our Pets Heals Ourselves, with Pure Pawsitivity
In this episode, Clayton sits down with Bobby and Eden, the founders of Pure Pawsitivity (formerly Pure Purée), based in Fountain Hills, Arizona. The couple shares their powerful origin story, born from the heartbreak of losing beloved pets prematurely to cancer and disease. They discuss how their business evolved from making fresh vegetable purées for picky dogs to creating comprehensive superfoo
Understanding Joint Health in Pets: How Hyaluronic Acid Differs from Traditional Supplements
In today's episode, Clayton interviews Humphrey Grimmett, co-founder of Zoomy, a company dedicated to improving joint health in pets through innovative supplements. Humphrey, a veterinarian, shares the journey of creating Zoomie alongside his wife, highlighting their focus on hyaluronic acid as a key ingredient for joint lubrication and health.
KEY TAKEAWAYS
Humphrey and his wife, both veteri
Disrupting the Pet Industry with Gary of Direct for Pets
Today, Clayton is joined by Gary from Direct for Pets, also known as Black Cat Medicines. Gary shares the origin story of the business, starting from its roots in a veterinary surgery and evolving into a successful online pet store and pharmacy. They discuss the growth of the business, the challenges and successes of selling on multiple channels like Amazon, Tesco, and eBay, and how they navigate
Dr. Brendan Clark on Integrative Veterinary Medicine and Navigating the Corporate World
In this episode, Clayton chats with Dr. Brendan Clark, a seasoned veterinary surgeon with over 30 years of experience. Dr. Clark shares his remarkable journey from a large-animal farm vet to the president of the Yorkshire Veterinary Society and a pioneer in integrative veterinary medicine. He recounts the challenges of his early career in a mining town, the stressors of building a multi-generation
The Future of Pet Food with Microbial Protein & FeedKind
In this episode, Clayton chats with Hermann Sloot, Commercial Director of Calysta, the company behind the innovative protein ingredient FeedKind. Together, they dive deep into the fascinating world of microbial protein, a sustainable, non-animal protein source created through natural fermentation. Hermann explains how this technology works, scaling from lab to factory, and why it's a crucial answe
How One Entrepreneur Created a New Category in Pet Health
In this episode, Clayton sits down with Louise Toal, co-founder of Furr Boost, to discuss her journey from a career in the food science industry to launching a category-defining dog hydration drink. Louise shares the story of her Beagle, Phoebe, whose health struggles inspired the creation of Furr Boost, and the extensive R&D process required to bring a first-to-market product to life.
KEY TAKEA
Creating Safe Spaces for Anxious Dogs and Their Owners
In this episode, Clayton welcomes Sarah and Matt from 'My Anxious Dog' to the podcast, to discuss their journey in raising awareness about anxious dogs and the importance of giving them space. They discuss the personal experiences that led them to create a range of products designed to help owners communicate their dog's needs, including the significance of the colour yellow as a warning signal. S
Exploring Waita Pets' Unique Product Line with Wendy
Today, Clayton interviews Wendy, the founder of Waita Pets, a burgeoning pet food company specializing in freeze-dried treats. Wendy shares her journey into the pet industry, sparked by her desire to find quality food for her own pets. She discusses the unique products offered by Waita Pets, including quail egg balls and duck blood cubes, which are inspired by Asian pet food trends. As the episode
How Baboo Gelato is Revolutionising the Ice Cream Market for Dogs and Humans Alike
In this episode, Clayton welcomes back Sam Hanbury, the founder of Baboo Gelato and Doggy Doggy Yum Yum, to discuss the growth and evolution of his dog ice cream business. Sam shares insights into the unique challenges and successes of selling dog ice cream alongside human ice cream, highlighting the importance of quality ingredients and the shift towards non-traditional retail channels like pubs
How LitPet Combines Traditional Chinese Medicine with Modern Veterinary Science
Today, Claytons sits down with Stephen Hu, the founder of Lit Pet, the first traditional Chinese medicine company for dogs in the UK. Stephen shares his personal journey into the pet wellness industry, sparked by the loss of his beloved cat and his realisation of the need for a more holistic approach to pet health. He discusses the unique blend of traditional Chinese medicine (TCM) and modern vete
How a Life-Altering Accident Led to a Passion for Dog Training with Nikki French
Today, Clayton interviews Nikki French, a renowned dog trainer and author of the provocative book "Stop Walking Your Dog." Nikki shares her inspiring journey from a 30-year corporate career in property sales and marketing to becoming a passionate dog trainer. After a life-changing bike accident, she discovered her true calling in the pet industry, focusing on helping dogs that struggle with tradit
How Passion Drives Success in Independent Pet Shops
Today, Clayton engages in a dynamic conversation with Gerard O'Mahony from Petfellas, exploring their extensive backgrounds in the pet industry. Gerard shares insights from his seven and a half years in the sector, including his experience as the managing director at Pedigree. They discuss the complexities of wholesale operations, the challenges faced by independent pet shops, and the importance o
Understanding the Raw Dog Food Market: Key Findings from Bubblegum Search's Latest Organic Search Report
In this episode, Clayton interviews Matt Cayless, founder of Bubblegum Search, who specialises in helping challenger DTC brands, particularly in the pet wellness sector, scale their businesses through an integrated approach to SEO and digital PR. Matt discusses the importance of niching down in a competitive market, the evolving landscape of SEO in the age of AI, and the need to align marketing st
Navigating Ethics in the Pet Industry: A Deep Dive with Carolina de Almeida
In this episode, Clayton invites Carolina de Almeida to delve into the ethical considerations within the pet industry, particularly focusing on dog training, nutrition, and daycare services. Carolina, a dog trainer and nutrition consultant, shares her journey and the importance of ethical practices in her work. They discuss the need for better education and transparency among pet professionals, in
How Pet Brands Can Leverage Authenticity for Greater ROI
Today, Clayton interviews Mike Abruscato and Allie Johnson from Brands Best Friend, an e-commerce agency specialising in helping pet brands navigate the complexities of online sales. They delve into the evolving landscape of influencer marketing, emphasising the shift from macro to micro creators and the importance of authenticity in content. They explore the impact of social media and AI on consu
How Pug and Hound Stands Out in a Competitive Market
In this episode, Clayton sits down with Krysta and Jeff, the owners of Pug and Hound Apothecary, a unique pet store in Geneva, Illinois. They delve into their journey from various jobs to establishing a business focused on holistic pet care, emphasising the importance of quality supplements and nutrition for pets. Krysta shares her background as a vet tech and how her experiences with her dog Bruc
How the Roolo Ball is Changing the Game for Dog Owners
Clayton interviews Lee Bridges, co-founder of Play9 and creator of the innovative Roolo activity ball. Lee shares his journey from being a musician and running an entertainment agency to launching a successful pet product that has garnered significant traction in the market. They move to discuss the challenges of bootstrapping a business, the importance of community in the pet industry, and the un
Adapting Dog Training Practices for Modern Challenges
In this episode, Clayton sits down with Helen Wainwright and Lee Hobbs from the Dog Trainer School. They discuss the challenges faced by dog trainers, including the lack of resources and support after certification, and how they aim to fill that gap through their membership program. The episode also touches on the importance of community, collaboration, and the evolving landscape of dog training,
How Oxygenated Water is Transforming Pet Health with OxyPet's Founders
Today, Clayton interviews Lindsey John Taylor (Co-Founder) and Karla Pearson, Director of OxyPet, a company specialising in oxygenated spring water for pets. Lindsey shares his personal health journey that inspired the creation of OxyPet, detailing his experiences with severe blood clots and the transformative effects of breathwork and hydration. They also explore the unique properties of OxyPet's
Insights into the Future of Pet Wellness with Zymox
Today, Clayton sits down with Billy Bosco from Pet King Brands, the family-owned company behind the well-known Zymox product line. Billy shares the inspiring story of how his mother started the business 26 years ago, driven by a personal need to find a solution for their German shepherd's recurring ear infections. They also take a look at the unique enzymatic technology behind Zymox, its journey f
How Community and Collaboration Drive Success in Retail
In this episode, Clayton engages in a lively conversation with Sherry and Carly, known as the Pet Shop Girls, who share their unique experiences as independent pet store owners in the U.S. and Canada. Sherry, owner of Odyssey Pets in Dallas, Texas, and Carly, who runs a holistic pet store in Regina, Saskatchewan, discuss the challenges and triumphs of navigating the pet industry, especially in the
Karla's Vision for the Future of No Bull
In this episode, Clayton interviews Karla Pearson, the founder of the No Bull Facebook group, which has grown to over 100,000 members in just six years. Karla shares her journey of becoming a passionate advocate for dog health after her own experiences with her dog, Betty. She discusses the challenges of managing a large online community focused on holistic pet care, emphasising the importance of
Emily Mugford on Innovation and Growth at the Company of Animals
Today, Clayton sits down with Emily Mugford, the new CEO of the Company of Animals, to discuss her unique journey from being a small animal veterinarian to leading a well-established pet product company founded by her father, Roger Mugford. Emily shares insights into the challenges and rewards of transitioning into her new role, the evolution of the Company of Animals over the past 45 years, and t
How to Create a Thriving Pet Business with Less Stress
In this episode, Clayton interviews Kristen Morrison, founder of the Six Figure Business Academy and host of the Prosperous Pet Business podcast. Kristen shares her journey from starting a pet sitting and dog walking business in 1995 to coaching over 3,500 pet business owners. She discusses the challenges she faced in building her business, the importance of creating a work-life balance, and the e
Insights from Tranquil Tails on The Growing Importance of Senior Pet Care
In this episode, Clayton sits down with John and Lisa Bryson, the president and vice president of Tranquil Tails, at SuperZoo 2025. They share their unique journey from diverse backgrounds - John's transition from law to small business and Lisa's experience in neonatal intensive care and retail—to create a product aimed at alleviating pet anxiety through a non-toxic pheromone diffuser. They also d
A Cultural Exploration of Pet Ownership with Peter Reid
Today, Clayton interviews Peter Reid, the president of Marshall's Petcare, the leading ferret company in America. Peter shares the fascinating history of the family-owned business, which began in 1939 with the breeding of ferrets for hunting. He discusses the evolution of ferret care, including the introduction of early neutering techniques and the development of specialised products tailored to
From Cages to Homes: The Journey to Improve Hamster Welfare
Clayton talks to Al Sherrington, the founder of Bandaby, a company dedicated to revolutionising hamster care. Al shares his journey from working in big tech to recognising the dire need for better hamster welfare products after a visit to a pet store revealed the poor quality of cages and accessories still being sold.
He discusses the importance of creating a home for hamsters that prioritises th
From Veterinary Practice to Compassionate End-of-Life Services with Rachel Sheppard and Shea Cox
In this episode, Clayton engages in a heartfelt conversation with Rachel Sheppard, the director of ventures at Mars Petcare, and Shea Cox, a veterinarian and co-founder of Honor Pet, a startup focused on end-of-life care for pets. They delve into the often-overlooked topic of pet end-of-life care, discussing the complexities and emotional challenges faced by pet parents during this difficult time.
The Rise of Proactive Pet Care and Dorwest Herbs' Commitment to High Standards in Supplement Production
In this episode, Clayton sits down with Jo Boughton-White, the managing director of Dorwest Herbs, a long-established brand in the pet supplement industry. Jo shares the fascinating history of Dorwest, which began in 1948 with her grandfather's quest for herbal alternatives for his ill wife. They delve into the evolution of the supplement market, the importance of quality and compliance in product
Strategies for Securing Funding and Managing Costs with Compare Funding
In this episode, Clayton sits down with Scott Kirby, co-founder of Compare Funding, to explore the evolving landscape of funding in the pet industry. Scott shares his journey from being a chartered accountant to focusing on providing transparent access to funding for businesses of all sizes. The discussion delves into the challenges faced by start-ups in securing investment, particularly in the wa
How Evermore Pet Foods Became a Leader in Fresh Frozen Dog Food
In this episode, Clayton interviews Hanna Mandelbaum, founder of Evermore Pet Foods, one of the pioneering companies in the fresh frozen dog food market in the United States. Hanna shares her unique journey from being a dog walker in New York City to launching a successful pet food brand in 2009, driven by a personal story of a client whose dog battled cancer. They delve into the challenges of sca
Unveiling the Origins of the Animal People Recruitment Company
In this episode, Clayton interviews Chris and Katie from the Animal People Recruitment Company. The trio discusses the origins of the business, their passion for the pet and animal health industry, and the unique challenges and successes they have encountered in their recruitment work. They delve into the importance of cultural fit in hiring, the value of transparency in salary negotiations, and s
Dr. Conor Brady's Journey From Veterinary Aspirations to Raw Pet Food Manufacturing
In today's episode, Clayton interviews Dr. Conor Brady, a prominent figure in the raw pet food movement and founder of Dr. Brady's Supplements. Dr. Brady shares his unique journey from studying zoology and animal behaviour to becoming a thought leader in canine nutrition. He discusses the challenges he faced while manufacturing raw dog food, including the importance of understanding cash flow and
Exploring the Differences in Dog Treat Preferences Across Europe with Melagris
In this episode, Clayton engages in a lively conversation with Mike and Olga Rasmussen, founders of Melagris, a natural dog treat company based in Poznań, Poland. The trio delves into the origins of Melagris, tracing its roots back to the mink food market and the pivotal shift towards dog treats following the passing of Olga's father. They discuss the evolution of the pet treat industry, sharing a
The Story Behind Annamaet Pet Foods and Its Commitment to Canine Health with Rob Downey
Clayton interviews Rob Downey, the president of Annamaet Pet Foods, as he shares his own fascinating journey into the dog food industry. Rob recounts his early experiences with dogs, including his passion for sled dog racing and a life-changing encounter with a moose that nearly cost him his life. He discusses the evolution of pet nutrition, highlighting the importance of proper dietary balance an
Celebrating Pet Birthdays - How Bosco and Roxy Capitalised on Emotional Connections
In this episode, Clayton interviews Skyler Crook, head of international sales for Bosco and Roxy, a family-run pet bakery. Skyler shares how the business grew from a small kennel baking dog cookies in their kitchen to an 85,000 square foot gourmet dog treat facility. They discuss overcoming financial hurdles, navigating retail partnerships, and creating a new market for pet celebrations.
KEY TAKE
The Untapped Potential of Dog Walkers: Exploring Additional Income Streams and Services
In this episode, Clayton sits down with Nathan Dunleavy, a passionate mentor in the dog walking industry. Nathan shares his journey from a corporate banking background to becoming a successful dog walker and mentor, highlighting the challenges and opportunities within the pet services market. Nathan emphasizes the value of building relationships with clients and diversifying income streams through
How Trends and Science Shape the Evolution of Pet Nutrition
Today, Clayton interviews Milka Tesla, the owner of Passion for Food and director of Nordic Pet Food Events in Norway. Milka shares her journey into the pet food industry, highlighting her background in animal science and feed technology. She discusses the evolution of pet food, the importance of ingredient quality, and the challenges of formulating products that meet both nutritional standards an
Cat Dad to Innovator: Victor Carpio's Journey with InventorCat
This week Clayton interviews Victor Carpio, the founder of InventorCat, a company dedicated to improving feline dental health. Victor shares the inspiration behind his innovative product, the dental wand, which was born out of his personal struggles to care for his cat's teeth. He discusses the challenges faced by cat owners in maintaining their pets' dental hygiene and the misconceptions surround
From Warehouse to Sales: Clayton Grimes' Journey in the Pet Food Industry
Today, Clayton interviews Clayton Grimes, a Business Development Manager at Naturediet Pet Foods, a well-established player in the independent pet trade. They discuss Grimes' journey into the pet food industry, starting from his role as a warehouse operative to his current position in sales and marketing. The conversation delves into the evolution of Nature Diet, including its transition from froz
Resilience and Growth: The Impact of COVID-19 on Dofos's Expansion and Infrastructure Development
In this episode, Clayton sits down with Craig and Ross from Dofos, a third-generation pet shop brand with a rich history. They discuss their journey of transforming a struggling traditional pet shop into a thriving retail business amidst the challenges posed by e-commerce and the pandemic. Craig and Ross also share their experiences of redefining their brand identity, moving away from selling live
The Canine Menu - Building a Brand in a Saturated Market
In this episode, Clayton sits down with Nick, co-founder of The Canine Menu, a unique hospitality company focused on providing high-quality food and experiences for dogs. Nick shares insights into the evolution of the pet industry, particularly how the pandemic has transformed dog ownership and the demand for dog-friendly spaces. He discusses the challenges of entering the pet food market without
How Walkie-Talkie Wednesdays Foster Relationships Between Vets and Pet Owners
In this episode, Clayton interviews Vanessa White, the owner of The Vet Station in Molesey, an independent veterinary practice. Vanessa shares her journey from aspiring vet to running her own clinic, emphasising the importance of community and accessible veterinary care. They delve into the challenges faced by the veterinary industry, including rising costs, the impact of corporate ownership, and
How iPet Network is Redefining Qualifications in the Pet Industry
In today's episode, Clayton sits down with Fern Gristie and Sarah Mackay, the founders of the iPet Network, to discuss their journey in the pet care industry and the establishment of their awarding organisation. They share their experiences in dog grooming, training, and the challenges they faced in finding qualified professionals due to a lack of accessible qualifications. Fern and Sarah also loo
Behind the Scenes of PetScribers with Angela Jones
In this episode, Clayton interviews Angela Jones, co-founder of PetScribers, a platform aimed at democratising veterinary medicine pricing. Angela shares her journey from being a veterinarian to launching PetScribers, highlighting the challenges pet owners face in accessing affordable medication for their pets. They consider the complexities of the veterinary industry, including the lack of transp
How Huggle Pets Ensures Quality and Customer Satisfaction
In today's episode, Clayton interviews Mike Dixon, the founder of Huggle Pets, a family-run business that has evolved over 15 years from wholesaling dog crates to a comprehensive pet retail operation with a community focus. Mike shares insights into the growth of Huggle Pets, which now boasts a diverse range of products across various pet categories and a commitment to animal therapy for children
From Call Centers to Canine Companions with Tug e Nuff
Today, Clayton interviews Danny Nellis-Rouse, the managing director of Tug e Nuff, a leading training toy company renowned for its innovative tug toys. Danny shares his journey from a background in customer support to taking the reins of Tug e Nuff, which was founded by his mother in 2009. He discusses its strong connections with dog trainers and the emphasis on education and quality in their prod
How Smolzz is Reducing Plastic Waste in Pet Food Storage
In this episode of Pet Business Disruptors, host Clayton interviews Alison Thomas, the founder of Smolzz, a unique pet food storage container company. Alison shares her journey of creating innovative solutions for storing opened wet pet food, highlighting the importance of proper food storage to prevent spoilage and cross-contamination. With a background in events and investment banking, Alison tr
The Science Behind Tvati's Natural Healing for Injuries
In this episode of Pet Business Disruptors, host Clayton interviews Graham Matheson, co-founder of Tvati, a herbal medicine originating from the Cook Islands. Graham, a medical doctor with a background in orthopedic research, shares his journey from sports injuries to developing a natural remedy that promotes bone and soft tissue healing. He discusses the unique properties of Tvati, its applicatio
Maximizing Media Coverage
Clayton interviews Kerry Sutherland, the owner and founder of Kerry Sutherland PR, who shares her extensive experience in the pet industry and public relations. With nearly two decades of expertise, Kerry discusses the evolution of the pet market, the changing landscape of media, and the importance of personalized PR strategies. She emphasizes the need for brands to identify their target audience
The Pet Parent Revolution: How Consumer Awareness is Shaping the Future of Pet Nutrition
Clayton interviews Peter Roy, the managing director of the Nutriment Group, who shares his extensive experience in the pet food industry, particularly in raw feeding. Peter discusses his journey from working as a consultant to leading significant companies in the raw pet food market, including the transformation of Angler Meat Products into Nature's Menu. He highlights the evolution of raw feeding
Niche Publishing in the Pet Industry: The Journey of Westies and Besties
Clayton and Marina sit down with Alex and Kim, the founders of "Westies and Besties," a niche publication dedicated to West Highland White Terriers. The conversation delves into the evolution of publishing, highlighting the shift towards breed-specific content in an era where consumers crave detailed and specialized information. Alex and Kim share their personal journey, inspired by their beloved
Insights from Declan O'Keeffe of Dec's Pets
Clayton sits down with Declan O'Keeffe, the founder of Dec's Pets and the Rob the Dog podcast. Declan shares the inspiring journey of his family-run pet business, which began in Wexford, Ireland, in 2018. He discusses the transition from a traditional brick-and-mortar store to a successful online presence, emphasizing the importance of community engagement and exceptional customer service. The con
The Impact of New Legislation on Renting with Pets: What You Need to Know
Clayton discusses the challenges faced by pet owners in the UK rental market with a relocation agent who specializes in finding pet-friendly accommodations. They explore the stark contrast between the high percentage of pet ownership in the UK and the limited availability of rentals that accept pets, highlighting the impact of recent legislation aimed at improving renters' rights. The conversation
Navigating the Wild West of Dog Training: Insights from the Canine Business Academy
Clayton interviews Vicky Davis and Jo Moorcroft, the founders of the Canine Business Academy and co-authors of "Let's Talk Dog Business." The conversation delves into their unique journeys into dog training, highlighting Vicky's background in animal welfare and Jo's transition from corporate marketing to dog training. They discuss the challenges faced by dog trainers in a competitive and often cha
From Dog Shows to Insurance: Mark Walden's Journey in the Pet Industry
Host Clayton sits down with Mark Walden, Head of Partnerships at Agria Insurance, to discuss the evolving landscape of pet insurance and the importance of animal welfare. Mark shares his journey from working in his family's boarding kennels to becoming a passionate advocate for pet health and welfare through his role at Agria. The conversation delves into the challenges faced by the Kennel Club, t
The Rise of Private Label Pet Foods: How Golden Acres is Disrupting the Market
Clayton sits down with John Hewitt, owner of Northbound Consultancy and Training and former Marketing Director of G.A. Goldenacres, one of Europe's largest white label dog food companies. They delve into the fascinating world of pet food marketing, discussing the unique strategies employed by Goldenacres to empower independent pet shops with their own branded products. John shares insights on the
The Wild West of Pet Nutrition: Unpacking the Myths and Realities of Dog Food
Host Clayton, Sam Muelas, and Caroline Griffiths dive deep into the complexities of the pet food industry, particularly focusing on raw and processed pet foods. They discuss the disparities in nutritional guidelines, the challenges consumers face in understanding pet food labels, and the implications of marketing strategies employed by large corporations. The conversation highlights the importance
The Cost of Convenience: Understanding the Financial Landscape of Selling on Amazon and Chewy
In this episode of Pet Business Disruptors, Clayton engages in a deep conversation with Mike, the Director of Business Development and Operations at Brands Best Friend, an e-commerce agency specializing in the pet industry. They explore the complexities of navigating the ever-evolving e-commerce landscape, particularly on platforms like Amazon, Chewy, and Walmart. Mike shares insights on the chall
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