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Pet Business Disruptors

Pet Business Disruptors

Clayton Payne 116 Episodes Aug 16, 2026

Pet Business Disruptors provides an in-depth look into all aspects of the pet industry, covering everything from starting a pet business to finding a job or selling to major pet corporations. Host Clayton Payne and his guests discuss new trends, products, and industry movements, while also debunking myths and critiquing marketing. The podcast is aimed at everyone from entry-level professionals to CEOs, offering insights into different markets and common challenges. It reveals the real truth behind the industry and how to approach it from a position of power.

Episodes

Swiping Right on Rescue Pets: Inside the Only Rescues App with Tara
Swiping Right on Rescue Pets: Inside the Only Rescues App with Tara Aug 16, 2026 2580 In this episode, Clayton sits down with Tara, the creator of Only Rescues, a mobile app often described as "Tinder for rescue pets." Inspired by the sudden loss of her beloved rescue dog, Max, Tara channeled her grief into building a user-friendly platform that connects over 200 UK animal shelters with prospective pet parents.  KEY TAKEAWAYS Lifestyle Pre-Matching Saves Time: Only Rescues p
Scoop of Success: How Swell Gelato Built a Bootstrapped Pet Brand
Scoop of Success: How Swell Gelato Built a Bootstrapped Pet Brand Aug 9, 2026 3153 In this episode, Clayton sits down with Debbie Hendrix, founder of Swell Gelato. Debbie shares her inspiring pivot from an 18-year corporate career as a fashion buyer for Nordstrom to building a thriving, self-funded pet treat company. Debbie breaks down the philosophy behind her simple, clean-ingredient gelatos and pupcakes, explaining why she avoids unnecessary additives and over-functionalized
Beyond the Buzzwords: Building an Authentic Pet Brand with John and Lisa Bryson
Beyond the Buzzwords: Building an Authentic Pet Brand with John and Lisa Bryson Aug 2, 2026 3662 In this episode, Clayton catches up with John and Lisa Bryson, the founders behind Tranquil Tails, one year after launching their pheromone-based pet calming line. Together, they dive into the realities of scaling a young pet brand from introducing their new Silver Tails line for senior pets to navigating the financial realities of Amazon PPC, Chewy, and grassroots pop-up events.  KEY TAKEAW
Rethinking Pet Hygiene: How The Paws Lab is Bridging At-Home Care and Professional Grooming
Rethinking Pet Hygiene: How The Paws Lab is Bridging At-Home Care and Professional Grooming Jul 26, 2026 3429 In this episode, Clayton sits down with Daniel and Andre, the founders of The Paws Lab, to discuss their journey from a decade in corporate London to building an innovative, science-backed pet care and hygiene brand. Designed to bridge the gap between professional grooming sessions and everyday home care, The Paws Lab offers targeted, gentle solutions powered by their advanced formulation blending
The Passion to Profit Shift: Unleashing Business Growth for Pet Service Pros
The Passion to Profit Shift: Unleashing Business Growth for Pet Service Pros Jul 19, 2026 3750 In this episode, Clayton sits down with Tatum Brown, founder of the Social Dog Company, to unpack the often chaotic, highly emotional "Wild West" of the pet service industry. Sharing her raw and inspiring journey from beauty therapy and corporate marketing to navigating personal rock bottom on a blow-up mattress, Tatum details how her deep love for dogs sparked a thriving coaching business in Bali
Is Fresh Really Best? Sally Barker on Fear-Based Pet Food Marketing
Is Fresh Really Best? Sally Barker on Fear-Based Pet Food Marketing Jul 13, 2026 4947 There's no such thing as a fussy dog — only a symptom nobody has bothered to investigate. Sally Barker, The Canine Dietician, joins Clayton to dismantle the fear-driven marketing pulling dog owners apart from both sides of the feeding debate. Sally shares her journey from "kibble-bashing warrior" to a deliberately middle-ground consultant who refuses affiliate codes and product launches. The conv
From Certified Organic Pioneer to Industry Provocateur: Phivo on Building Augustine Approved
From Certified Organic Pioneer to Industry Provocateur: Phivo on Building Augustine Approved Jul 5, 2026 5528 In this episode of Pet Business Disruptors, host Clayton sits down with Phivo, founder of Augustine Approved and creator of the Canine Masters natural pet health event in Melbourne, Australia. Fivos shares how he stumbled into the pet industry after his own dog fell ill, and how that led him to become the first in the world to certify a dog food/supplement range to human organic standards — a pro
Exploring the World of Pet Nutrition: Billy Hoekman on Fermentation and Microbial Diversity
Exploring the World of Pet Nutrition: Billy Hoekman on Fermentation and Microbial Diversity Jun 29, 2026 3363 In this episode of Pet Business Disruptors, host Clayton interviews Billy Hoekman, the master formulator at Green Juju and a renowned expert in fermentation within the pet food industry.  Billy shares his unique journey into the world of pet nutrition, which began with his own experiences as a dog owner and his quest to understand the best diet for pets. He discusses the importance of microbial d
Inside SuperZoo: Navigating North America's Largest Pet Retail Event with Mike Karsting
Inside SuperZoo: Navigating North America's Largest Pet Retail Event with Mike Karsting Jun 22, 2026 3191 In this episode, Clayton sits down with Mike Karsting, Senior Vice President at the World Pet Association (WPA), to dive deep into the world of SuperZoo. Mike shares the rich 76-year history of the event, explaining how it evolved from its humble beginnings in 1950 into the premier pet retail trade show in North America.  KEY TAKEAWAYS A Mission-Driven Event: SuperZoo is organized by the World P
Becoming the "Poop Bag Girl": Uncovering the Truth About Biodegradable Plastics
Becoming the "Poop Bag Girl": Uncovering the Truth About Biodegradable Plastics Jun 15, 2026 3958 In this episode, Clayton sits down with Jennifer Blaese, the Big Chief behind Green Line Pet Supplies. Jennifer shares her fascinating 14-year journey from designing a modern poop bag holder in her basement to uncovering the harsh realities of biodegradable plastics in anaerobic landfills. Dubbed the "poop bag girl" by her loyal customers, she discusses the challenges of prioritizing ethics and su
Jessica Fisher on Fresh Food, HPP and Becoming Your Pet's Health CEO
Jessica Fisher on Fresh Food, HPP and Becoming Your Pet's Health CEO Jun 7, 2026 4205 What if the person you trust most with your pet's health knows the least about what's on their plate? Jessica Fisher, host of The Pet Parenting Reset, joins Clayton to challenge the comfortable assumptions baked into the pet industry. This wide-ranging conversation digs into the nuance the industry often skips: the real risk-versus-reward debate around HPP, why "complete and balanced" was always
From Conventional Vet to Holistic Rebel with Dr Andrew Jones
From Conventional Vet to Holistic Rebel with Dr Andrew Jones Jun 1, 2026 4666 When the traditional system tries to box you in, sometimes the only option is to forge your own path. This conversation dives deep into what happens behind the closed doors of modern veterinary clinics, exploring the intense regulatory pressures that force practitioners down a strict pharmaceutical route long before alternative options can even be considered. From leading a small-town dog protest

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