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Off the Record Ecommerce

Leighton Taylor & Patrick Rice 6 Episodes Jul 24, 2026

<p><span>Insider conversations about how to grow an ecommerce brand on Shopify. From marketing and conversion strategy to operations and scaling, Leighton Taylor and Patrick Rice share what's working now and what isn't.</span></p>

Episodes

What Apps We Actually Use to Run Dozens of Shopify Stores Jul 24, 2026 2753 "What apps should I use on my Shopify store?" is a question we hear all the time. Leighton and Patrick break down how to decide between a Shopify app and custom development, the trade-offs of each, and the apps they install on almost every store, from reviews and subscriptions to CRO, SEO, and indexing. Links Mentioned Shopify Search & Discovery: https://apps.shopify.com/search-and-discovery

Shopify Migration Without Killing Your Traffic & ROAS (Free Checklist) Jul 24, 2026 2852 Migrating your store to Shopify can tank your organic traffic if you're not careful. In this episode, Leighton Taylor and Patrick Rice walk through the exact pre- and post-launch checklist that protects your SEO, ad tracking, and conversion rate when making the switch. Links Mentioned Microsoft Clarity (free heatmaps & session recordings): https://clarity.microsoft.com LambdaTest (cross-brows

How Shopify SEO Actually Works in 2026: What to Skip, What to Double Down On Jul 24, 2026 2229 How do you actually do SEO for a Shopify store in 2026? Patrick Rice and Leighton Taylor break down when SEO is worth the investment, how to size up your competition, what legitimate link building looks like today, and how to get your products recommended by AI tools like ChatGPT and Google's AI Overviews. Links Mentioned Ilana's JSON-LD for SEO (Shopify app): https://apps.shopify.com/json-ld-for

Product Pages That Actually Convert (CRO + SEO) Jul 24, 2026 2808 Your product page is the most important page on your store, so in this episode we break down how to optimize it for both conversion rate and SEO. We cover product imagery, reviews and social proof, cross-sells and bundles, unique product content, structured data, and page speed for Shopify stores. Links Mentioned Judge.me (reviews): https://judge.me Stamped (reviews): https://stamped.io Okendo (r

Shopify Collection Pages: The SEO & CRO Playbook Jul 24, 2026 2129 Collection pages are the SEO and CRO workhorse of any Shopify store. They rank for the most commercial keywords, and they're where most shoppers decide whether to keep browsing or bounce. In this episode, Leighton and Patrick break down how to balance content for search engines with an optimal user experience, plus the specific Shopify defaults to turn off and the subcategory strategy that wins bo

Trailer: Off the Record Ecommerce Podcast coming soon May 14, 2026 53

Off the Record Ecommerce

Episodes

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